[Editor’s Note: “FOWX Alert” – The Exchange’s coverage and analysis of the Future of Work industry’s most important news, including major announcements, M&A, and other breaking stories.]
To say that global workforce management solutions provider PRO Unlimited has been aggressive in disrupting the market is a vast understatement. In the span of less than a year, the company has:
- Acquired of the industry’s leading rate intelligence solutions, PeopleTicker.
- Introduced new functionality and offerings that are transforming diversity, equity, and inclusion for the market.
- Launched an exclusive partnership with Eightfold to push AI-driven talent intelligence into PRO’s technology (particularly its flagship Wand VMS product).
- Acquired Dutch MSP Brainnet Group.
- Optimized client hiring decisions through its unique RatePoint tool.
- Launched its NorthStar HCM consulting and advisory team, which blends market expertise and talent intelligence into an agile add-on offering, and;
- Been acquired by EQT Partners, which is actively allowing the solution to fulfill its promise of becoming a true end-to-end workforce management platform.
And, this week, PRO Unlimited announced that it will acquire Workforce Logiq, one of the workforce management technology landscape’s biggest and most mature players. This news is yet another indicator that PRO will continue its aggressive approach towards realizing its goal of becoming an on-demand, agile, and flexible end-to-end platform for managing non-employee and extended talent.
What is particularly interesting about this acquisition that both PRO and Workforce Logiq are like-minded solutions; both have industry longevity on their side and offer hybrid Managed Services Provider (MSP) solutions and Vendor Management System (VMS) technology. In addition, both companies have harnessed innovative approaches towards workforce management technology, particularly in the arena of artificial intelligence and predictive analytics (in fact, we just spoke with Workforce Logiq’s Chief Strategy Officer, Joe Hanna, about this topic on FOWX).
“Both companies have a similar “platform” vision with two like-minded executive and product teams,” said Kevin Akeroyd, CEO of PRO Unlimited. “We essentially both saw the market in the same way, so we knew that [the acquisition] was already heading in the right strategic direction. The cultures between PRO and Workforce Logiq are incredibly well-aligned, as well, and there are many talented people that are now part of the PRO family.”
Together, the two solutions will represent a massive disruptor in the contingent workforce management (CWM) solutions marketplace. This acquisition will allow PRO to expand its global reach even further and enable existing Workforce Logiq clients the sheer breadth of offerings under the PRO umbrella. Ardent Partners and Future of Work Exchange instant analysis is as follows:
- PRO Unlimited will undoubtedly make immediate use of WFQ’s impressive array of AI-led innovation. WFQ seemingly went from a standard MSP/VMS hybrid under the ZeroChaos brand to purveyor of AI-led workforce management solutions in short order when it moved to the Workforce Logiq brand, including its 16 patent-pending analytical technologies and toolbox of AI-led reporting functionality.
- The ENGAGE Talent factor could be the most interesting facet of this deal. Back in 2019, I wrote that Workforce Logiq’s acquisition of ENGAGE Talent was a workforce management solutions gamechanger. “ENGAGE Talent’s technological sweet spot (predictive AI-powered algorithms) enables users to anticipate talent supply chain gaps, analyze real-time global labor conditions, and develop deep talent-based scenarios for short- and long-term contingent and full-time total workforce planning.” ENGAGE is/was one of WFQ’s most prized and innovative market offerings; we fully expect PRO Unlimited to take advantage of this deep tool to advance its intelligence-led technology.
- PRO’s industry coverage becomes even more expansive than it was before the acquisition. While both PRO and Workforce Logiq are “household” names in the CWM solutions market, each paved its own path through dozens of unique verticals. PRO’s acquisition of WFQ opens the solution to clients in some very large industries, including automotive, healthcare, and telecom.
- Strengths of both solutions, particularly DE&I and direct sourcing, will become more robust under the unified company. PRO’s recent enhancements of its direct sourcing and diversity, equity, and inclusion offerings was a strong way to kick off 2021. Workforce Logiq was an early pioneer of the direct sourcing model (even nicknaming it “self-sourcing” back in 2019) and has long been a force when it comes to improving DE&I in staffing and talent acquisition. These two very critical aspects of the Future of Work will become even stronger under the unified PRO/WFQ brand.
Beyond the obvious “scale” factors of the acquisition (such as combining two of the industry’s largest providers from RPO, payrolling, and other standard workforce management operations), there is something much larger – and more critical – at play: the fact that PRO Unlimited now has incredible positioning as an end-to-end workforce management solution that leads with innovation, data, and intelligence. Workforce Logiq’s main differentiators from the MSP pack have always sat in its wide-ranging abilities to plug-and-play real-time labor market, job role, rate, and other forms of deep intelligence into its core managed service operations. That PRO now has these functionalities at its fingertips is a true competitive transformation for the platform.
“There are incredible synergies here between the two solutions,” Akeroyd said. “Adding Workforce Logiq’s deep ocean of data and their innovative analytical tools to PRO’s end-to-end platform are going to be very impactful in how we continue to transform contingent workforce management for our customers. This is an acquisition that truly allows us to accelerate on our vision.”
(Financial terms of the acquisition, which is expected to close in Q4, were not disclosed. Stay tuned to the Future of Work Exchange for more insights on the evolving workforce management technology landscape.)
