The past five years have brought unprecedented change to the greater world of work. The COVID-19 pandemic forced businesses across the globe to reevaluated business operations in the face of critical change. Too, the ramifications of the virus itself on human lives (both physical and emotional) sparked people to reimagine how they approached the very concept of “life.”

The unimagine toll of the pandemic was, of course, heartbreaking. Talk to anyone who lost someone from COVID, or, speak to someone who is still suffering from the devastating effects of long COVID. Don’t ever forget how unemployment sparked to 15% in those early, scary months.

I’ve often said (many times on the Future of Work Exchange Podcast) that it’s incredibly difficult to find a “silver lining” amongst the destruction. However, what occurred in the direct wake of the pandemic and throughout the years that followed was a new sense of “thinking” that cascaded from reevaluating business processes into questioning just exactly how we got work done.

So, we head into 2025 with a sharp sense of wonder unlike any other year before. We are free to question anything and everything, free to desire innovation, and, of course, free to pursue the change that we need to experience in order to evolve.

The world of work and talent has long been buoyed by several key solutions, particularly MSP and VMS, that have anchored many of the world’s foremost extended workforce and talent acquisition programs. Now, you may be wondering: “Chris, what the hell is going on? What do MSP and VMS have to do with “change” and “desire” and “evolution” and the pandemic and such?”

Good question. It has become commonplace to push back on ordinary conventions both in our personal and professional lives. We are free to question and ask “Why?” in the face of continued change in business operations, daily life, etc.

I’ve spent nearly 20 years in the extended workforce, HR tech, and talent technology industries. I’ve seen monumental change, I’ve seen transformation first-hand, and I’ve experienced the so-called “evolution” that we all like to believe occurs as technology and innovation continue to expand.

This realm of “question everything” has been ever-so-more-apparent in recent months, especially as business professionals, technology leaders, and others push back on the status quo of MSP and VMS in our industry, citing waning, beyond-bottom-of-the-barrel NPS scores as a major reason why these solutions are headed for black swan events or a complete shift to in-house models.

Let it be said that I am all for change. This is a Future of Work destination; we are focused solely on innovation and progression and evolution and everything that pushes our industry forward. The Future of Work movement dictates that new technology, new business thinking, and new modes of talent acquisition and workforce management all lead the way for reimaging how we get work done.

That being said, MSP and VMS still have valuable, if not critical, roles in our industry. But, before we dive in, let’s tackle the NPS stuff.

“Would you recommend XYZ product to your friend or colleague?” is the foundational question behind NPS scores, which (and please please please remember this!) were borne from consumer-oriented initiatives designed to address the “value” of a product or service.

Now, again, remember, NPS was designed with the consumer in mind, not the business leader or executive. Asking for a recommendation for toothpaste is a helluva lot different than recommending a Vendor Management System platform.

Does it still hold some value? Well, of course it does. So many buying decisions in our industry boil down to references, recommendations, personal introductions, and the experiences we’ve all had leveraging various systems, platforms, solutions, services, etc. Any type of collective “score” can be useful in determining which direction to go in regards to a major professional purchase.

It’s widely known (like, wildly known) in the workforce management solutions arena that MSP and VMS have collective NPS scores that are incredibly negative (literally negative). These scores are so negative that, if someone told you the same exact score for shampoo, you’d not only never purchase a bottle of it, you’d actively shove it off the shelf at Target every time you went shopping.

Here’s the problem with NPS in our industry:

• Let’s repeat: it wasn’t designed for enterprise software or solutions (or services).
• Users and clients typically have to utilize the services or software…so there’s no real “preference” at hand. Professionals can’t just decide to change their VMS platform on a random Wednesday like they would the type of lettuce they use for their salad at lunch.
• There are so many, so many nuances in the dynamic world of enterprise software/solutions that it is incredibly difficult to state a generalized “recommend or not recommend” decision. The typical MSP client leverages literally dozens of facets of their solution, such as talent communities, recruitment, timesheets, sourcing, hiring, reporting, analytics, etc. No single MSP does everything amazingly, just like no MSP does everything terribly.
• Individual user-perceived value does not equate to enterprise-perceived value.
• Because MSP and VMS utilization is over the long term (three years, five years, etc.), any NPS-related metric is mostly based on recent failures rather than historical successes.

More importantly, with NPS aside, the world needs Managed Service Providers and Vendor Management Systems. They are the bedrock of operational efficiency for extended workforce management and contingent labor sourcing, as well as direct sourcing, freelancer management, staffing optimization, and services procurement (and SOW management).

Ardent Partners and Future of Work Exchange research pegs the extended workforce as nearly 50% of the average company’s total talent. Even if we merely look at the contingent workforce arena through bleak lenses (no innovation, no technology progression, etc.), there is absolutely a place for these solutions.

Years ago (2019) I wrote about why the MSP model needed to evolve in the face of changing business dynamics. I recommended that MSPs facilitate more end-user-specific consulting/advisory services to keep up with evolving staffing needs. I suggested that MSPs leverage predictive analytics and scenario-building to deepen their reporting efforts for client programs. And I also recommended that MSPs lean into emerging technology, tap into skills-oriented talent strategies, and help their partners focus on strategic workforce planning.

Six years later, what do we see? MSPs have expanded the breadth of their offerings to align better with their clients’ shifting requirements. They have built true talent technology ecosystems to augment extended workforce programs. They’ve embraced skills-based hiring. And many, if not all, MSPs have either bought into artificial intelligence or are about to roll out AI-led offerings in the months ahead.

VMS platforms have evolved from point solutions to true enterprise systems. They are the veritable nexus of extended workforce management. Look at some of the market-leading platforms, many of which have AI weaved into the very fabric of their functionality. These platforms can help a hiring manager or CW leader find talent in mere seconds, lock down the sourcing of a candidate, and have them onboarded more quickly than we could dream even a few years ago.

I’m incredibly passionate about this space. I live for the Future of Work. I can be a dreamer and think aloud of all of the amazing things that could happen in the business arena. However, I try my best to be a realist and ground myself from time-to-time. I say that because I know this: after so many years of being the preeminent solutions in the contingent workforce industry, I realize that there are many inherent issues with the models we’ve grown to depend on.

Not every MSP-led program is successful. Not every VMS-supported initiative thrives the way it should. Even market-leading MSPs have offerings that could be considered archaic. Best-in-Class VMS platforms still have technological gaps. RFPs can be a nightmare for the even the most experience procurement, HR, or talent acquisition executive.

I’m not naïve enough to stand here and say that MSPs and VMS systems are all awesome all of the time. I understand that there are shortcomings and that not everyone is thrilled with their workforce partners, especially in a tight labor market that is becoming more talent- and candidate-centric as the months pass.

However, I have spent enough time in this industry and have spoken to thousands of business leaders and I know this and I will stand by it 100%: MSP and VMS are the nucleus of the extended workforce industry. They are trusted solutions that routinely manage BILLIONS of contingent workforce spend every year. They are actively innovating to meet customers’ transformative needs. They have client service and client delivery leaders that could analyze a program and pinpoint prescriptive guidance and strategies while blindfolded.

To say that NPS scores are a reason why the market needs to move away from these longstanding, mature solutions is so short-sighted. The Future of Work isn’t about abandoning proven foundations – it’s about building upon them with innovation and forward-thinking approaches. MSP and VMS solutions continue to evolve, adapt, and transform alongside the changing dynamics of the global workforce. Their value proposition extends far beyond what any consumer-focused metric could possibly capture.

The post The NPS Fallacy and Why We Need To Continue to Embrace the MSP and VMS Models appeared first on The Future of Work Exchange.

A Growth in Interdependence and Unity

The pandemic helped propel a shift in how employees work together and collaborate. With most people working from home for more than two years now, there was a need to almost over-communicate. Workers found themselves frequently video conferencing with team members whom they had only exchanged emails with in the past. Yet, despite the circumstances, teams accomplished their projects successfully and executed their goals.

A byproduct of this experience was greater team interdependence and cohesion. There was a feeling of “we’re all in this together” — a necessity for today’s dispersed teams post-pandemic. However, it is one thing when nearly everyone in the company is remote, compared to being one of a few working virtually. Without that sense of team interdependence and belonging, it can feel as if you’re working on an island. Companies and business leaders must recognize that the Future of Work means maintaining team unity regardless of where members are located.

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“In 2025, mid-market companies will increasingly rely on their external workforce to achieve their objectives. This will be the catalyst for staffing’s rebound, with these organizations embracing technology to automate and streamline their processes. For these mid-market companies, speed-to-value is paramount, driving them toward comprehensive technology solutions that offer modern, user-friendly interfaces, and simplified implementation.”

– David Barthel, SVP, Global Sales, Beeline

“We’re going to see a demand increase in skilled labor in the early part of 2025. Industries like manufacturing, LI, and similar verticals are going to peak shortly (some have already have due to seasonal attributes). For IT, engineering, and professional skills, we may not see demand increase until the dust settles on a new presidential administration…possibly in Q3 2025.

In addition, I expect (and we’re already starting to experience) a surge in enterprise RPO activity. Businesses expect an economic rebound and are beginning to put those recruitment pieces in place to prepare for increased hiring next year.”

– Tammy Browning, SVP and President, KellyOCG

“In 2025, businesses will increasingly prioritize workforce agility and compliance as hybrid work models and gig-based talent strategies become the norm. We will continue to see advanced AI-driven analytics playing a pivotal role in helping organizations adapt quickly to evolving workforce dynamics while ensuring cost-efficiency and risk mitigation”

– Kristen McArdle, Senior Vice President, HireGenics

“In 2025, direct sourcing will solidify its position as a critical strategy for workforce management, driven by advancements in technology and shifting workforce dynamics. AI and predictive analytics will enhance the precision of talent matching, while hyper-personalized engagement will improve candidate retention and conversion. As organizations integrate direct sourcing into their workforce planning, branded talent communities will evolve to support contingent and permanent hiring strategies. The global nature of work will also expand these communities across geographies, enabling access to diverse and highly-skilled talent pools while addressing ongoing labor shortages.

Additionally, direct sourcing will play a pivotal role in achieving diversity, equity, and inclusion (DE&I) goals, fostering diverse talent pipelines, and mitigating hiring biases. As the model scales globally, compliance features within sourcing platforms will ensure adherence to complex labor laws and data privacy regulations. Cost optimization pressures will further accelerate adoption as companies look to reduce dependency on traditional staffing models. By leveraging direct sourcing to enhance employer branding, enterprises will create stronger connections with candidates, reinforcing their talent strategies and positioning the model as a critical element of their workforce strategy.”

– Katie Bussey, Direct Sourcing Thought Leader

The post Future of Work 2025: Predictions for the Year Ahead (Part III) appeared first on The Future of Work Exchange.

“2025 is a year of growth and transition.  We will see a seamless integration of technology and human potential as the workforce continues to evolve with the advances in AI.”

– Janette Marx, CEO, Airswift 

“Gone are the days of operationally-led MSPs; in 2025, there will be even more of an expectation of “self-service” from enterprises. MSPs will not survive without next-generation technology that can enable self-serve, omni-channel talent acquisition and talent management approaches. This will be critical as skills-based hiring becomes more of a focus for business leaders in 2025. There will be a need for the convergence of self-service functionality, Best-in-Class platforming, and modernized talent community/talent-pooling development.”

– Tammy Browning, SVP and President, KellyOCG

“Clients will start demanding the highest levels of service.  They are looking for partners who are in the service business that happens to be technology-enabled.  Companies with exemplary service offerings will win!”

– Denise Stalker, SVP, Managed Services, TalentProcure

“I believe in 2025 we are going to see the rapid development of AI coupled with more concrete regulation. I think we can all agree that AI is going to be pivotal in the human capital space and that the hesitancy around adoption because of the unknown will continue to diminish as we understand more about how AI works. I look forward to exploring AI in the extended workforce and will also be interested to see how regulations will come to follow. 

Often times with uncertainty we see a rise in extended workforce utilization, but what that looks like I predict will be different than previous years. While, yes, there will likely be an increase in your traditional staff augmentation there will also be increased utilization of outsourced organizations through services procurement as well as increased utilization of talent platforms. This will create challenges in getting a full read of your extended workforce unless you make a conscious effort to consolidate your workforce data into one system.”

– Taylor Ramchandani, VP of Strategy, VectorVMS

“2024 was the year of resilience, and in 2025, the U.S. staffing industry is expected to continue its transformation, driven by technological advancements, changing workforce expectations, and macroeconomic factors. Temporary staffing will likely see a rise in demand due to ongoing flexibility in employment patterns across sectors such as healthcare, IT, and logistics. The healthcare sector, in particular, may experience significant growth, spurred by aging demographics and an ongoing demand for skilled healthcare professionals. Similarly, the IT sector will likely fuel demand for temporary talent to address project-based needs in emerging technologies like AI, cloud computing, and cybersecurity.

Permanent placement and direct-hire services are expected to grow with the rise of hybrid and remote work models, employers may focus on sourcing highly-skilled, geographically-diverse talent. Additionally, executive search is projected to grow as companies prioritize leadership with expertise in navigating digital transformation and sustainability challenges. 

One area where we can continue to experience significant growth is the Gig Economy and freelance staffing platforms, using AI-driven platforms to connect employers with niche talent pools, particularly in creative, IT, and technical roles. These trends suggest staffing organizations will thrive if they’re increasingly specialized, technology-driven, and aligned with the needs of a flexible, skills-oriented workforce.”

– Greg Iannuzzi, Director of Client Solutions, Ceipal

The post Future of Work 2025: Predictions for the Year Ahead (Part II) appeared first on The Future of Work Exchange.

“The workplace and talent landscape are rapidly evolving, driven by relentless innovation, particularly through advancements in artificial intelligence within the talent technology ecosystem. Enterprises are increasingly integrating AI-powered capabilities into their talent engagement and acquisition processes, enabling skills-based hiring, and transforming recruitment and workforce management. This evolution not only streamlines operations but also empowers individuals by creating more dynamic and engaging opportunities, aligning roles with skills, and enabling personalized career pathways. In 2025, AI is set to become the pervasive force propelling the Future of Work.”

– Lori Hock, CEO, Opptly

“After a couple of years of uncertainty and, as a result, declines in contingent labor spend at many companies; 2025 will be a year of growth. This will be driven by new features and services, including AI that is practical, ethical, and compelling.”

– Brian Hoffmeyer, SVP of Market Strategies, Beeline

“Companies that have upgraded their tech stack in the last 3-to-5 years will surge ahead in 2025, leaving behind those that haven’t.”

– Brad Talwar, CEO, TalentBurst

“As a parent to a college sophomore, I’m excited about how the workforce is evolving to offer GenZ a different lifestyle.  Gone are the days of staying with one company for PTO accruals (me and my love of travel), employers will continue to be challenged to find creative ways to retain talent and remember to focus on the new generation’s passion, not ours.”

– Tracey Klein, Fractional Leader, Advisor, and Collaborator, Klein Consulting

“Individual contributors that are fatigued by all the artificial intelligence changes will resist the demands from company ownership to become more comfortable using these ever-growing set of tools. This will lead to a reduced overall corporate employee base and an increase in entrepreneurship.

Value in the physical world will take more center stage. Clinical and light industrial optimization will take more focus. These areas that have historically lagged the traditional commercial side in terms of data-driven decisions will enjoy a renaissance when it comes to data optimization.”

– Chris Radvansky, Owner, Rad Consultants

The post Future of Work 2025: Predictions for the Year Ahead (Part I) appeared first on The Future of Work Exchange.

What Is Blockchain?

At its core, Synopsis defines blockchain as “a decentralized, distributed, and public digital ledger that is used to record transactions across many computers so that the record cannot be altered retroactively without the alteration of all subsequent blocks and the consensus of the network.” For each ordered record (i.e., transaction) a block with a timestamp and transaction data is created and linked to subsequent blocks forming a blockchain. Whether it’s financial records, supply chain transactions, or personal information, blockchain guarantees a record of integrity and trust for all parties — without requiring a third party for verification.

Blockchain is most associated with cryptocurrencies like Bitcoin to secure a record of transactions. However, it is gaining more attention in industries outside of banking, including pharmaceuticals, aerospace and defense, and food and beverage, with several companies piloting blockchain technology for track-and-trace initiatives. For example, in the food supply chain, a supplier is unable to alter transaction data such as batch numbers, ensuring the ability to appropriately track and trace specific food shipments in the event of a recall.

The technology is now making its way into the HR function. This week, we’ll look at blockchain from the individual level (digital identity), followed by part two, exploring areas where HR can leverage blockchain to benefit the enterprise.

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The post The Role of Blockchain in Candidates’ Digital Identities appeared first on The Future of Work Exchange.

The Background

The talent technology industry is awash in innovation. Whether it’s AI-fueled functionality, next-generation managed services, or progressive workforce management capabilities, there is no better or more ideal time to be a talent acquisition, HR, or extended workforce leader than right now.

A talent-centric, candidate-oriented world of work means that enterprises require a level of elegance, automation, and efficiency to effectively maximize new and exciting hiring strategies. Progressive concepts such as direct sourcing, digital recruitment, skills-based hiring, and Best-in-Class talent technology stacks are all elements that now fuel the Future of Work movement.

Enter AMS.

Why They Were Selected

AMS was purpose-built for the Future of Work, with an impressive arsenal of talent acquisition and workforce management services, all buoyed by the powerful AMS One platform. AMS One comprehensively streamlines workforce (traditional and extended) management through integrated digital capabilities, seamlessly enabling comprehensive recruiting, hiring, engagement, and operational (scheduling, workforce planning, payment processing, and reconciliation) functions within a unified suite of functionality.

Furthermore, AMS stands as a robust service provider that impeccably blends MSP, RPO, talent acquisition, and direct sourcing solutions together in an sophisticated, cohesive manner. The company’s Best-in-Class recruitment-driven offerings are anchored in global talent expertise and an innovative service delivery model that prioritizes forward-thinking talent strategies and approaches. And, with progressive solutions like the DE&I gamechanger AMS Omnis, AMS continues to thrive in an evolving world of work.

In Their Own Words

“AMS is honored to be named a global leader by Ardent Partners and the Future of Work Exchange, reflecting our unique ability to drive transformative talent acquisition outcomes. As a trusted partner to some of the world’s most well-known organizations worldwide, we deliver comprehensive talent solutions—across MSP, RPO, direct sourcing, talent advisory, and digital solutions—all powered by cutting-edge technology and a relentless focus on innovation.

Today’s talent landscape is rapidly evolving, with a growing need for agile external workforce strategies. Our capabilities enable TA and HR leaders to adapt swiftly to this shift, helping companies leverage their brand to attract, engage, and retain critical talent on a global scale. Our award-winning solutions, like AMS One, combine deep domain expertise, data-driven insights, and advanced AI to optimize strategic talent initiatives. This accolade reinforces AMS’s commitment to empowering organizations to build high-performing teams and unlock new value through the external workforce. As the Future of Work unfolds, we’re here to ensure our clients stay ahead embracing change.” –Christoph Niebel, Chief Client Officer and President, Americas

The Outlook

AMS is positioned as a Future of Work-driven, talent-oriented, and innovation-heavy workforce solutions stalwart, seamlessly transforming talent acquisition through total talent intelligence and digitized hiring optimization. By converging advanced AI-powered functionality with agile direct sourcing and recruitment methodologies, AMS will continue to empower organizations to navigate the complex talent ecosystem with unprecedented, strategic precision.

The post The FOWX Fifteen: AMS. appeared first on The Future of Work Exchange.

The Background

Quick…name the most electrifying word in today’s business landscape. I’ll give you 10 seconds. Wait, you didn’t even need 10 seconds, did you?

“Artificial intelligence” rolls off your tongue faster than a machine learning algorithm processes data..and for good reason: AI has become the cornerstone of innovation, seamlessly weaving through enterprise ecosystems – from the intricate networks of IT and analytics to the strategic realms of finance and talent acquisition.

Recent groundbreaking research from Ardent Partners and Future of Work Exchange reveals a transformative landscape: an overwhelming 82% of businesses entered 2024 with a strategic mandate to amplify their artificial intelligence capabilities. Even more revealing? Among HR and talent acquisition leaders, that number skyrockets to nearly 95% – a clear signal of a profound technological revolution.

This isn’t just about technological adoption, though; it’s about a fundamental reimagination of talent strategy. AI represents more than a tool – it’s a strategic accelerant that empowers talent leaders to transcend traditional boundaries. By harnessing next-generation analytics, organizations can now dynamically map, find, and engage talent, while simultaneously building robust, forward-looking skills taxonomies that don’t just predict the Future of Work – they actively shape it.

Enter Opptly.

Why They Were Selected

Opptly’s core offerings revolve around progressive functionality within direct sourcing, candidate engagement, skills-based hiring, and skills taxonomy development. However, the platform is so much more than the sum of these attributes, as the solution is a true “people technology” that is actively blazing a path forward within the Future of Work movement.

The proprietary and future-leaning artificial intelligence-driven technology within the Opptly platform represents the veritable future of AI in talent acquisition. Opptly’s advanced AI offerings seamlessly match the best talent with mission-critical opportunities by analyzing deep professional insights, skills, expertise, and project requirements in real-time, all while factoring in progressive candidate elements such as culture, diversity, etc.

Through sophisticated machine learning algorithms and NLP-augmented functionality, Opptly optimizes the entire talent lifecycle – from sourcing and vetting to engagement and project success – delivering unparalleled efficiency and precision in the direct sourcing, talent acquisition, and workforce management ecosystems.

In Their Own Words

“Opptly is proud to be included amongst other Best-in-Class platforms and solutions in the talent technology arena. This accolade is a testament to our unwavering commitment to truly unbiased artificial intelligence that can revolutionize the ways businesses find, engage, and manage their total talent. Opptly represents the future of hiring – where cutting-edge technology meets human potential, creating a seamless, intelligent, and equitable dynamic that transforms how organizations and talent connect, collaborate, and succeed.” – Lori Hock, CEO of Opptly

The Outlook

Simply put, Opptly is a pure technological representation of the Future of Work movement: next-generation functionality, AI-fueled talent innovation, and cutting-edge, skills-based hiring offerings that are actively revolutionizing the ways businesses address how work is done. As artificial intelligence continues to dominate talent acquisition strategies, Opptly and its progressive AI sophistication will continue to help enterprises dynamically adapt to modern workforce trends, seamlessly match top-tier talent with critical opportunities, transform their talent strategies, and provide an intelligent and infinitely scalable competitive advantage.

The post The FOWX Fifteen: Opptly appeared first on The Future of Work Exchange.

Gamification Defined

Gamification is defined by Investopedia as, “the incentivization of people’s engagement in non-game contexts and activities by using game-style mechanics.” First coined in 2002 by game designer Nick Pelling while incorporating game elements into ATM and vending machines, gamification became mainstream by 2009 and has only grown as a strategic approach in HR and business.

With employee engagement and productivity a high priority for enterprises, gamification bridges the employee experience with enterprise needs. It can turn mundane tasks and processes, such as training and upskilling, reviewing corporate and HR policies, rolling out new products and services, and even applying for a job within the organization into engaging activities.

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A well-rounded definition of employee engagement comes from Engage For Success: “Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.”

Powerful, Yet Underutilized

It is that commitment toward oneself and the enterprise that makes employee engagement such a powerful workforce approach. Yet, as a Gallup survey indicates, only 36% of U.S. employees are engaged in their work and workplace. The number is even lower on a global scale, with only 20% of employees engaged at work.

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Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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