Ardent Partners and Future of Work Exchange research has found that the utilization of digital staffing, talent marketplaces, and alternative talent channels has increased by nearly 800% over the past five years, a surefire representation of how the “omni-channel talent experience” has revolutionized the way businesses find, engage, and source their external talent.

While the overall penetration of talent acquisition via these channels has experienced a stratospheric rise, the flip side to this level of innovation is that businesses still require robust onboarding, payroll, and compliance automation to ensure that the extended workforce delivers on its true value without the threat of labor risks.

Enter GreenLight.ai.

Why They Were Selected:

Payrolling, compliance and risk mitigation, and onboarding technology is not a new concept within the world of contingent workforce management. However, as businesses began to scale their extended talent programs in the wake of a pandemic, disruption via market events, and other activity that has been transforming the modern enterprise over the past few years, there has been an enhanced need for innovative platforms that technologically “align” with the digital staffing, direct sourcing, and talent marketplace solutions for maximum compliance and visibility.

GreenLight.ai has revolutionized the ways that VMS, direct sourcing, ATS, and digital staffing platforms deliver a real omni-channel experience while also providing a central “system of truth” that can be relied upon as the utilization of freelance talent continues to grow in the wake of a looming economic recession and continued ramifications from both the COVID-19 pandemic and unrest across the globe.

In Their Own Words:

GreenLight.ai is the first contractor payroll and compliance provider designed for the Future of Work, used by some of the world’s leading enterprises and most disruptive talent technologies to easily onboard and pay their extended workforce. With an API-first strategy, GreenLight seamlessly integrates with VMS, ATS, and Direct Sourcing programs, while providing embedded connections for benefits, insurance, and background checks.

GreenLight focuses on a positive user experience, speed, visibility, and ease of integration that provides protection and indemnification options while removing the complexity of determining worker classification. Designed in conjunction with leading labor lawyers and tax experts, GreenLight’s platform has been dubbed ‘the world’s most intelligent classification engine’ and has compliance in its DNA. GreenLight also serves as the Employer or Agent of Record in over 120 countries, with intuitive and AI-driven processes that have workers onboarded in minutes.

Uniquely, GreenLight’s platform highlights the importance of focusing on the needs of the contractors, providing tools and benefits that enable them to thrive as independent workers – while ensuring our clients attract and retain the best freelance talent. It’s why the best digital staffing platforms private label our technology, and the reason GreenLight is the partner of choice for socially-conscious, forward-thinking contingent workforce programs.

The Outlook:

The adoption of digital staffing platforms and related solutions (particularly direct sourcing and talent marketplaces) has created a vacuum in which business leaders must delicately balance the need for top-tier talent with the necessary rigor to maintain compliance and mitigate misclassification risks. GreenLight.ai has been, for years, known as the one of the most powerful and intuitive solutions for offering just that…with an added “Future of Work touch” that separates its technology from the rest of the pack.

GreenLight.ai’s innovative range of offerings has proven to transform the way both businesses themselves and their core omni-channel talent platforms optimize the hiring, usage, and candidate experience of freelance talent. As Future of Work-era accelerants continue to shift the dynamics in the world of extended workforce management, GreenLight.ai will continue its long track record of providing Best-in-Class automation, integration, speed, visibility, and end-to-end protection against misclassification risks.

The post Key Providers for 2022: GreenLight.ai appeared first on The Future of Work Exchange.

Christopher J. Dwyer: Thanks for joining us, Angela. It’s great to chat once again. Tell us a little bit about your background.

Angela Alberty: Thank you for coordinating, Chris, its an honor to be able to join, and congrats on the launch of FOWX! Well, my background is probably consistent with most in this space, meaning: I didn’t necessarily grow up wanting to be in the staffing / human capital space. But one year out of college I quickly found myself in a position at an agency and the rest has consisted of the last 10 years in the employer of record (EOR) space, with a specialization in the contingent workforce sector for some of the largest EOR providers out there. A year ago, I had the opportunity to partner with Cesar Jimenez and co-found myBasePay. With similar backgrounds, we launched in March of this year and its been exciting to see our brand grow into one of the new waves of the modern EOR platform, with an aligned mission in representing the advocacy for the temporary worker.

CJD: One thing that I’ve experienced thus far getting to know you and the myBasePay team is the camaraderie between your executive team. How important is that level of peer engagement when it comes to MBP’s level of success thus far?

AA: Its tremendously important and in terms of gauging it adequately, its been pragmatic on what I would consider our progress thus far. We each lend different areas of insight and have leveraged a team with the same level of conscious input and subject matter expertise. Adding to that is a layer of genuine companionship that has just organically seeped into the culture we’ve established amongst our staff. So I definitely feel that there is this positive, residual effect that our internal identity has benefited from as well.

CJD: You spent time in the staffing and contingent workforce industries before joining MBP. How does that expertise help the platform solve the problems it was designed to do?

AA: Well, I’ve been fortunate to see the contingent workforce ecosystem from many different angles: working with teams of general counsels to administer contracts, communicating with brokerages to establish risk management programs and portfolios of business, onboarding and processing payroll for hundreds of temporary workers under different verticals, working in and out of various VMS platforms for day-to-day procedures and running costs analysis to build and devise implementations for teams of contingent worker types while gaining fundamental concepts of HR and compliance oversight. These are all areas that are vital to a proper formation of an EOR business model, and coupled with the expertise our team brings to tie the technology behind the user and worker’s experience within our platform, are truly what we want to enable to solve these problems.

CJD: I very much admire the main goals of the myBasePay solution: provide EOR functionality, support contingent workforce management, and connect businesses with top-tier talent. How did the team develop this unique approach?

AA: You know, I think the best way to answer this question can probably apply to so many different areas of life in general: you live and experience the problems you eventually seek out to fix. I’ve mentioned this in prior presentations of our company but we’ve lived in the shoes of the independent contractor on 60-day payment terms, the temporary-waged worker trying to make ends meet during the holidays because they don’t qualify for PTO, the staffing agency owner reading through mounds of legal language to qualify as a supplier, the processor trying to gauge the risk threshold for a worker’s classification, and the enterprise customer dealing with a retention issue in their contingent workforce management (CWM) program because the benefits are subpar (or in some cases, non-existent). These experiences have been foundational in the creation of our goals.

CJD: One major strength is myBasePay’s support of the contractor, freelancer, and gig worker community (by offering the benefits that are normally out of reach). How will this help MBP continue its differentiated approach from others in the market?

AA: You said perfectly when you mentioned the “others” in the market. The EOR concept is nothing new; it has been around for decades, in fact. But we knew from day one our differentiator was going to begin with our prioritization around the worker. Market conditions are ever more poignant on the control that the candidate has in this current climate. But beyond that, what is the indirect benefit that an enhanced benefits structure can lend itself to in a more successful CWM program? That’s exactly the sort of analytical approach we take with each new opportunity. We firmly believe and have been able to showcase through various case studies that an enhanced benefits model can improve retention, increase productivity, and establish loyalty while offering a more aligned level of proper talent curation.

CJD: We’re entering yet another inflection point for the agile workforce, especially after eighteen months of a pandemic. Where does non-employee talent go from here?

AA: Simply put: UP! In fact, the pandemic has pressed the “fast-forward” button on an already increasing segment of the market. The full-time worker model is, dare I say,  reaching antiquated levels. Tenure is dropping, the “Great Resignation” is here, generational impacts are shifting talent’s prioritization where increased skillsets, work-life balance and independence are more important than ever, and enterprise organizations are seeing the value of a more formalized CWM programs (hence the direct sourcing trend we see happening). Times are changing and many reports, including those found within Ardent Partners and FOWX, indicate more investment, participation, workforce market share, etc. being devoted to the non-employee talent segment and the formalization of the programs/departments that will need to grow in order to properly support it.

CJD: What does the Future of Work mean to you?

AA: I’ve asked and have been asked this dozens of times; it’s almost reached a level of philosophical surmise. I am simplistic on this approach: the Future of Work ends and begins with the worker and the technology that encapsulates this notion. The Future of Work is knowing that any person can go online and within seconds have dozens of opportunities waiting for them. How we enhance their working life thereafter with the technology that enterprises and third-party platforms invest in to create that optimum experience will be the ones at the top in the quest for talent. That, to me, is the essence of the Future of Work.

The post Modern EOR, Agile Workforce Transformation, and the Future of Work: An Interview with myBasePay Co-Founder, Angela Alberty appeared first on The Future of Work Exchange.

Tune into Episode 606 of Contingent Workforce Weekly below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

The post Contingent Workforce Weekly, Episode 606: A Conversation With Cesar Jimenez, CEO of myBasePay appeared first on The Future of Work Exchange.