Workplace culture is a major determinant for candidate attraction and talent retention. Enterprises with a strong focus on professional development and organizational growth — upskilling — are reaping the rewards of higher levels of employee engagement, worker satisfaction, and sense of belonging.

Upskilling is akin to learning new skills to better perform your job — not to be confused with reskilling, which is investing in skills for a different job. How critical is upskilling? According to its 2021 report, Upskilling for Shared Prosperity, the World Economic Forum states that the U.S. could add $800 billion to its GDP by 2030 through upskilling efforts.

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Does the state of the current U.S. economy equate to a “soft landing” and the evasion of a recession? Maybe, maybe not. Due to the expectation of continued interest rate increases and the potential ramifications, uncertainty remains among executives and their enterprises. Thus, many are considering strategies over the next six to 12 months to recession-proof their critical workforce and their organizations.

With that in mind, over the next few weeks, the Future of Work Exchange will feature a three-part series exploring several contingent and overall workforce strategies to achieve a recession-proof enterprise. Let’s begin part one this week with a look at our first three strategies.

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To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Soft Skills Transformed

The growing criticality of soft skills seems a natural part of the Future of Work transition. Skills such as empathy, communication (oral and written), adaptability, collaboration, leadership, and strategic thinking are now table stakes for managers and executives. However, it’s no longer the higher ranks where real skills are necessary and desired. These skills are now core attributes for any role in today’s organizations. Imagine a workplace where, regardless of role, soft-skill development was an integral workforce strategy.

This means that real skills such as communication, collaboration, and strategic thinking are occurring at every enterprise level and among employees and project teams. Essentially, soft skills become core principles that drive organizational success and competitiveness. Making that vision a reality, however, requires a shift in executive behavior.

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Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Upskilling is akin to learning new skills to better perform your job — not to be confused with reskilling, which is investing in skills for a different job. Both are important Future of Work strategies, but upskilling is the subject of this piece. This leads to an important question: how critical is upskilling? According to its 2021 report, Upskilling for Shared Prosperity, the World Economic Forum states that the U.S. could add $800 billion to its GDP by 2030 through upskilling efforts.

Company and Employee Incentives to Upskill

Companies have too much to lose by not offering upskilling opportunities and programs. According to statistics from the Society for Human Resource Management, the cost to replace an employee can be six-to-nine months of that employee’s salary — a conservative number depending on the role and salary level. Thus, employee retention is critical at a time when talent is scarce and recruitment and training costs are exorbitant. The need to retain, coupled with employees’ desire to upskill, is likely to generate positive outcomes.

In the Harvard Business Review article, “How to Build a Successful Upskilling Program,” the authors state, “Upskilling is a longer-term investment in augmenting the knowledge, skills, and competencies that help employees advance their careers. When employees are offered and encouraged to take advantage of upskilling opportunities for their personal and professional growth, people metrics, such as employee engagement and retention, also go up.”

The results of upskilling are just as positive for employees who make the investment. Gallup’s report, The American Upskilling Study: Empowering Workers for the Jobs of Tomorrow (commissioned by Amazon), cites several promising employee statistics.

• U.S. workers who recently participated in an upskilling program have, on average, annual incomes $8,000 higher than those who did not — the equivalent of an 8.6% salary increase.
• A majority of those who participated in upskilling programs report improvement in three areas of their lives. More than seven in ten (71%) report greater satisfaction with their jobs. Nearly as many (69%) say their quality of life has improved, and 65% report their standard of living has increased.
• Among workers who have participated in an upskilling program, the vast majority (75%) report some type of advancement in their careers.

Upskilling Takeaways to Maximize Effectiveness 

Upskilling is not a workforce strategy reserved for managers and senior leadership. It is imperative for jobs on the factory floor to the corner office. Every worker can benefit from upskilling. It generates a sense of accomplishment in expanding one’s skill sets and future career opportunities.

When evaluating upskilling as an individual or company, consider these takeaways to maximize its effectiveness:

• Take the initiative for your career development. Unless your company is forward-thinking and makes workforce planning a strategic imperative, the responsibility lies with you to make career-progression commitments. Identify how your role is evolving in the industry and where your skills compare to what’s expected in the future. Are there specific leadership skills you need to hone (e.g., communication, critical thinking, teamwork, etc.) or hard skills such as using specific software or understanding emerging technologies? Make the business investment in yourself to upskill and forge your future career path.
• Evaluate potential skillset gaps in your workforce. The business landscape evolves quickly, and companies must react to remain competitive. Upskilling is a proactive approach to ensure a balanced workforce. However, it is only effective if you understand where your industry is heading and the current skillset of your workforce. Are there strategic roles that need to be established? What skillsets are workers lacking in their toolsets? Upskilling cannot be approached blindly. While certain skills may be absolute in one industry, it doesn’t mean they translate or are relevant across every sector. Industry knowledge, competitive intelligence, and internal communication are essential to an effective upskilling initiative.
• Set a methodology for an upskilling program. When companies decide to initiate an upskilling program, it must be done with purpose and with performance milestones clearly communicated. HBR’s article emphasizes the need for a road map. Employees want to know the objectives and process of an upskilling program. Why is this necessary? How will this training better prepare me for my future with the company? What advancement opportunities does the training provide? Communicating the program milestones and performance metrics are also critical to being transparent about potential promotions and raises. Employees want to know they have a role in their advancement. A well-devised and communicated upskilling program leads to increased company loyalty and employee satisfaction.
• Use a variety of resources to upskill. Workers now have a variety of sources to upskill and expand their knowledge. First and foremost, look internally at cross-operational training opportunities. Often, upskilling is learning aspects of the role you want to achieve. There’s no better way than to receive training from those already working in those positions. It also creates a critical backup plan if and when it’s needed. Other sources to utilize when upskilling are online training and certificate programs, such as LinkedIn Learning. Many are self-directed courses that accommodate work schedules. Also, don’t overlook community college programs for in-person training, particularly for hard skills where exposure to new technologies, software, and equipment are required.

Upskilling reignites the passion in work and provides motivation to strive for the next level while helping companies retain talented employees and prepare strategically for the future.

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Think this is a new revelation? Not quite. In 1918, the Carnegie Foundation published Charles Riborg Mann’s A Study of Engineering Education, which cited that 85% of a person’s job success is a product of soft skills and that only 15% of success is based on technical knowledge. Even more than 100 years ago, the criticality of workplace soft skills was being emphasized. However, the pandemic helped bring soft skills into sharper focus as other Future of Work elements (e.g., flexibility, remote work, empathetic leadership) became mainstream concepts and areas of importance.

Soft Skills in the Age of COVID-19

Our new normal is a volatile, fast-moving business environment. Companies must adopt a more proactive approach toward market change and customer demand. As such, the silos that exist within the four walls of many enterprises must come down. Workplace silos are the barriers to soft skill execution.

Even leading up to the pandemic, LinkedIn’s 2019 Global Talent Trends report revealed that soft skills (91%) were the top trend transforming the workplace as cited by talent professionals. Soft skills, such as creativity, adaptability, and time management, are critical to the future of recruiting and HR. In the same LinkedIn report, several vital statistics emerged:

• Eighty percent of survey respondents said soft skills are increasingly important to company success.
• When hiring talent, 91% of respondents said soft skills were as important or more so than hard skills.
• In the case of a bad hire, 89% agreed that the employee typically lacked soft skills.

Since the pandemic, the need for soft skills has only amplified. The remote workforce environment during the previous two years brought soft skills into the spotlight as employees adjusted to communicating and collaborating virtually with colleagues and partners. Learning to work together on a project as a remote team or understanding the emotional needs of your team members amid a pandemic reinforced why soft skills are essential. For some, it brought attention to further invest in their soft skills toolset.

Essential Soft Skills for the Future of Work

Navigating today’s workplace with both a remote and in-person workforce requires a host of soft skills to operate efficiently and productively. The following are several soft skills and how they affect the Future of Work.

Emotional intelligence. At its core, emotional intelligence is the ability to make human connections and understand the perspectives of others. This soft skill is essential from the highest levels of the enterprise downward. Empathetic leadership is now a desired trait for senior leaders and people managers. However, without possessing emotional intelligence, it will be difficult for those managers to grasp how their actions affect the team dynamic or to sense the feelings of others. It is crucial that employees at every level continually develop their emotional intelligence skill set. How you react to challenging situations or adapt to change speaks volumes about your level of EI. Do not underestimate the consequences of hiring candidates who lack emotional intelligence.

Creativity. Some may consider creativity a soft skill reserved for the marketing department or other content/design-oriented functions. Not so. Creativity refers to assessing a situation or challenge and developing a solution that’s unique or outside the box. Consider procurement and its ability to devise alternative sourcing channels in the face of adversity. Often, those solutions are outside what companies have considered in the past. Automation continues to replace certain job tasks; however, technology lacks the ability to “think” creatively like humans. Thus, creativity is a soft skill that will always trump the “0”s and “1”s of a machine. Seldom does a situation not benefit by asking: Have you thought about doing it another way?

Critical thinking and analysis. Data is all around us. How we gather data and interpret it to make decisions is a valuable soft skill. Procurement and HR receive an abundance of data on workforce output and operational needs. Critical thinking and analysis can lead to the discovery of significant productivity trends the company can then address. The ability to use data to evaluate situations and offer solutions is a soft skill that will always be in demand. You want those people who can find an outlier among a sea of data and propose innovative solutions.

Adaptability and learnability. Technology is evolving quickly and processes are redesigned frequently. The ability to roll with changes and adapt is a vital soft skill. There’s no longer room for the excuse “we’ve always done it this way.” In some cases, companies must reinvent themselves to survive a market or industry transition. Adjusting successfully to change of any magnitude can help put employees on the path to leadership roles.

Learning what needs to be known is also a soft skill imperative. When companies seemingly overnight went remote operationally, it forced those who are uncomfortable with change and learning new skills to make that transition. Going forward, companies should use the pandemic as an example to motivate employees about their ability to adapt and learn.

Assess Candidate Soft Skills

With just a few soft skills described previously, how can companies assess the soft skills of job candidates? In the 2019 LinkedIn report, 57% percent of respondents said their company lacked a formal process for soft skill assessment. While it can be challenging to assess, there are methods to evaluate a job candidate’s soft skills.

First and foremost, companies should identify what soft skills are most pertinent to their workforce. Company surveys and interviews can help HR determine those specific skill sets to then build questions into talent screening and interviewing processes. LinkedIn identified online tools, such as Koru and Pymetrics, that screen candidates for soft skills.

During the interview process, not only ask candidates what soft skills they think will benefit the role but prepare an exercise to put those skills into action. It may be a project that requires working alongside potential team members to gauge collaborative and teamwork effectiveness. Introduce problem-solving challenges that are specific to the role to ascertain candidates’ critical thinking and cognitive flexibility soft skills.

Technical skills and knowledge (hard skills) remain important workforce attributes. However, soft skills enable employees to learn hard skills if they don’t already exist. A workforce with strong soft skills can weather the storms with adaptability, critical and creative thinking, collaboration and coordination, and compassion.

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The 55% of businesses that are currently running some form of direct sourcing programs today are utilizing talent pools and talent communities as a viable means of building talent pipelines, reducing talent acquisition costs, ensuring strong skillsets and expertise, and structuring a truly dynamic workforce. Direct sourcing enables a business to act as its own recruitment firm and leverage the power of its brand to attract desired workers to its centralized talent pool. The process also helps enterprises engage candidates directly, increasing the chance of building stronger, longer-lasting relationships with top-tier talent.

While the pandemic has turned job interviews into a more and, sometimes fully-, virtual process, the human elements of conversation, bonding, and interpersonal connection are not completely lost. Direct sourcing bypasses intermediaries and allows the candidates to develop direct connections (hence, “direct” sourcing) with hiring decision-makers. Candidates that are not hired initially can, nonetheless, become candidates for other positions in the future. By eliminating the agency or middleman, enterprises are better able to tap into a developed bench of previously engaged talent and cut lengthy time-to-fill rates. The same holds true for other candidates that have been vetted in some form and are “known” by the hiring team (i.e., “silver medalists,” retirees, past contingent workers or freelancers, etc.), or were targeted for curation based on their current job experience.

Beyond the candidate relationships, direct sourcing allows a business to leverage (and manage) its culture and brand to attract recruits that are easily engaged for future projects and initiatives. Hearing long-employed (and loyal) HR and business professionals discuss the traits and culture of their organization is a more significant and credible way to learn about a potential employer than through the words of a recruiter with a commission on the line. The informal testimonials of the internal hiring teams can effectively build engagement and ultimately, worker loyalty.

While the talent curation part of direct sourcing typically takes time to develop, most organizations possess an innate ability to identify strong cultural fits and highly-desirable skillsets. Additionally, the ability of internal recruiters, HR, and hiring managers to collaborate and tailor job searches to a unique team, manager, project, or location is unmatched when dealing with outside recruiters. The level of nuance can be akin to the difference between a surgeon and a butcher. The ability to increase recruiting precision can be particularly valuable when businesses are managing specific diversity, equity, and inclusion initiatives.

One other notable attribute of direct sourcing is that it avoids the heavy price of fully-loaded talent acquisition costs charged by outside firms. While successful direct sourcing programs reduce talent acquisition friction and costs in the short-term, as businesses continue to devote resources to it, they will find these programs can also transform how work is done. And, in a world that has become more digitized (especially in the HR and talent arenas), direct sourcing is fast becoming table stakes for businesses that are actively pursuing workforce agility.

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• Eighty-two percent (82%) of Best-in-Class enterprises have integrated SOW management and services procurement into their core CWM programs, a fact that reinforces the need for businesses to effectively track, monitor, and manage all elements of their extended workforce (not just staff aug). Often enabled by VMS or extended workforce solutions (and outsourced to MSP offerings), Best-in-Class businesses have integrated capabilities into their programs that include resource-tracking, milestone and delivery date visibility, full sourcing and bidding processes, and other processes required to manage what is often considered the largest chunk of non-employee workforce spend.
• Nearly 75% of Best-in-Class businesses have a direct sourcing program in place today. Direct sourcing has become synonymous with the continued evolution of talent; businesses that desire true organizational and workforce agility are actively harnessing the power of talent pools (and injecting those candidates into enterprise recruitment streams) as a viable means of reducing talent acquisition costs, ensuring top-tier skillsets and expertise, and structuring a truly dynamic workforce. Direct sourcing allows a business to leverage its culture and brand to attract top-tier candidates that are easily engaged for future projects and initiatives. In a world that has become more digitized (especially in the HR and talent arenas), direct sourcing is becoming a differentiator for the Best-in-Class businesses that actively pursue workforce agility.
• Seventy percent (70%) of Best-in-Class organizations are currently leveraging a “hybrid” talent acquisition model that utilizes equal parts digital and RPA-led processes (such as artificial intelligence and bots) and traditional human-led strategies and support. This hybrid approach ensures that aspects like repeatability, speed, and efficiency are top-of-mind in talent engagement efforts, while the human elements can deter unconscious bias in any digital talent acquisition initiatives. This differentiator is also a major reason why Best-in-Class businesses have thrived in challenging times; next-level digitization on the front end enables agility, while the human touch on the back end ensures that core cultural objectives are met.
• Nearly 60% of Best-in-Class businesses currently have the ability to drive total talent intelligence within their programs. As explained earlier in this chapter, total talent intelligence is an incredible differentiator, as it helps businesses determine which candidates and which types of talent are the best fit for a new role, position, or project based on deep total talent data. More Best-in-Class programs are enabled with the required capabilities to execute informed and intelligence-led talent decisions in a real-time and dynamic manner…which, in essence, is the core of true business agility.

In looking at Best-in-Class organizations, the key to success is multifaceted and wide-spanning: embrace the evolution of talent, tap into both traditional and progressive platforms, and leverage next-generation strategies to best align the workplace environment with the best-fit talent and skillsets. Top-performing organizations are leading the next era of work optimization because they are actively adapting to the major shifts in the talent and work arena while also cultivating a culture of agility and flexibility.

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