I’m technically a millennial, however, my musical tastes are mostly skewed towards more nostalgia-tinged acts rather than the latest pop singles. I couldn’t name a single current hip-hop, pop, or country act that wasn’t around when I was in my twenties, but I could sure tell you the exact setlists for each time I’ve seen U2 or Metallica in concert.
So you could imagine my reaction to news that Beyonce’s latest single, “Break My Soul,” references The Great Resignation:
Now, I just fell in love / And I just quit my job / I’m gonna find new drive
Damn, they work me so damn hard / Work by nine, then off past five / And they work my nerves
That’s why I cannot sleep at night / I’m lookin’ for motivation / I’m lookin’ for a new foundation, yeah
And I’m on that new vibration / I’m buildin’ my own foundation, yeah/ Hold up, oh, baby, baby
You won’t break my soul
Now, I cannot imagine every single one of the 4.4 million individuals who left their positions in the month of April alone are merrily singing and dancing to this tune…however, the message is on point, for sure: a new foundation and a new motivation sparked by burnout, fatigue, and disillusionment.
This is admittedly not a pure reflection of the Future of Work, but is surely the tip of the iceberg when we think how society itself is shaping how work is done. Never before has there been so much overlap between our public and professional personas, in a time when politics, the economy, and current events are shaping how we think about work and how it fits into our lives.
I wrote recently that the COVID-19 pandemic fundamentally changed the link between us as humans and us as professionals. We were rethinking the role of “work” in our personal lives, and that, on top of other conditions (such as the need for flexibility and empathy), has caused many (many!) of us to reimagine what work meant to us and what we needed out of it.
No matter where a business leader stands personally regarding the recent overturn of Roe vs. Wade, the bigger question is: “How does affect my workforce? My people?” Thousands of very large enterprises with national followings have already made it known where they stand by offering their employees a safe environment in which to request paid leave and secure the necessary medical appointments. This does wonders for the very culture of these businesses and proves, once again, that societal change is actively transforming the way we work.
When we as business leaders and executives cultivate a positive, inclusive, and engaging workplace culture, and when we align that culture with the beliefs that matter to the workforce, new doors are opened. The negative ramifications of The Great Resignation pale in comparison to an enterprise that understands the perspectives of its staff and prospective talent.
What does this all mean? It boils down to this: “work” was once a separate part of our lives (a large one, albeit). Since the pandemic began, we saw the lines begin to blur. Economic and social behaviors changed and so did the ways we thought about work and our careers. Work means so much more than it ever did before, thus we as humans now actively seek self-fulfilling, flexible, and purposeful work. And as societal change continues to become a symbiotic element of work and business, it will be a critical attribute in how a company operates and how it is viewed from brand, workplace, and culture perspectives.
