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Millennials and Gen Z Transforming Frontline Work, Part 1

Contingent WorkforceEventsTalentTalent AcquisitionTechnology and Innovation by John Yuva on

Did you miss Ardent Partners’ recent webinar, Shifting Expectations: How Younger Generations are Transforming Frontline Work, that shed light on how the frontline workforce is undergoing a dramatic transformation as Gen Z and Millennials become the dominant demographic, creating new challenges for procurement and talent acquisition leaders managing their flexible workforce.

Moderated by Ardent Partners’ Andrew Bartolini, the session featured industry experts, Christopher Dwyer, SVP of Research at Ardent Partners, and JB Nussbaum, VP of Enterprise Sales for Network, who explored the evolving demographics of frontline workforces and the external workforce strategies to optimize shift fulfillment.

In this three-part series, we provide some of the webcast highlights and a link to the full event.

Let’s begin with Part One and the key takeaways around how the workforce is undergoing a generational shift, with Millennials now being the largest working group and Generation Z expected to overtake them, bringing new expectations shaped by digital engagement and a preference for flexibility.

A Demographic Shift in the Workforce

The workforce is undergoing a significant demographic transformation, with the rise of younger generations reshaping the landscape of employment. While Baby Boomers are gradually retiring, Generation X still maintains a presence in the workforce. However, Millennials have now become the largest working generation, and in the coming years, Generation Z is expected to overtake them. This shift is not only changing the composition of the workforce but also altering workplace expectations and demands.

New Generations, New Expectations

Millennials and Generation Z bring unique perspectives and expectations to the workforce, influenced by their upbringing in a digital era. Their preferences for flexibility, purpose-driven work, and digital engagement are redefining traditional employment structures. The impact of this generational shift is particularly pronounced in the frontline workforce, which constitutes approximately 80% of the global workforce. Frontline workers span a wide range of industries, including public safety, food service, retail, healthcare, manufacturing, logistics, education, and customer service.

The Rise of the Gig Economy

Historically, discussions about workforce demographics were not as prevalent as they are today. However, businesses now recognize the need to adapt to the changing expectations of younger workers. The rise of the gig economy over the past decade further illustrates the evolving nature of work, with many employees seeking flexible schedules and greater control over their work-life balance. This trend has been accelerated by economic factors such as inflation, as well as the widespread adoption of remote work.

Flexibility and Autonomy: Key Drivers for Younger Workers

The gig economy, initially driven by the desire for flexibility and autonomy, has grown in response to economic pressures and shifting workplace norms. Many individuals, particularly younger workers, view gig work as an opportunity to supplement their income, gain experience, and achieve a better balance between work and personal life. Millennials and Gen Z, in particular, prioritize control over their schedules, which has made gig and shift-based work highly appealing to them.

Adapting Hiring and Workforce Management Strategies

From a business perspective, it is essential for hiring managers, HR professionals, and recruiters to acknowledge and adapt to these generational changes. Millennials and Gen Z now form the backbone of the frontline workforce, making it imperative to develop strategies that cater to their unique expectations. Effective talent acquisition and management strategies should incorporate flexible work arrangements, opportunities for career growth, and a strong emphasis on employee well-being.

The Power of Digital Engagement

One of the key factors in attracting and retaining younger frontline workers is digital engagement. Millennials and Gen Z are digital natives, and they prefer mobile-first communication and technology-driven work environments. Employers who leverage digital tools for recruitment, onboarding, scheduling, and internal communication will be better positioned to engage and retain these workers.

Well-Being as a Workplace Priority

Another crucial aspect is the prioritization of well-being. Younger workers place a high value on mental and physical wellness, seeking employers who support a healthy work-life balance. Businesses that integrate wellness programs, provide growth opportunities, and foster a sense of purpose within their workforce will be more successful in attracting and retaining talent.

The Future of Work: Adapting to a New Generation

Ultimately, the demographic shift in the workforce serves as a wake-up call for businesses to reevaluate their employment strategies. The expectations of Millennials and Gen Z are shaping the future of work, necessitating a shift toward more flexible, purpose-driven, and digitally connected workplaces. Organizations that recognize and adapt to these trends will not only improve their ability to attract top talent but also create a more engaged and productive workforce in the years to come.

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The Extended Workforce Continues to Drive Value

Talent by Christopher J. Dwyer on

The Future of Work is many things: technology, transformation, work optimization, innovation, collaboration, and, of course, talent. Depending on who you’re talking to, the Future of Work movement’s nexus could be defined as any of those previous attributes, and rightfully so: technology and innovation drive the optimization of how work is done, while the transformation of business leadership translates into an enhanced ability to retain top talent while attracting new skillsets and expertise.

The extended workforce has long been a critical realm within the concept of the Future of Work, fueling a strategic approach towards talent management that has a variety of key benefits ranging from shorter-term engagement, more focused projects and initiatives, access to the world’s deepest skillsets, and the traditional cost savings that have long been associated with this type of labor.

And, speaking of the “traditional” aspects of the extended workforce: the Future of Work Exchange defines this talent as the natural evolution of the contingent workforce, meaning that, at its core, this workforce is still comprised of non-employee talent, however, its impact, value, flexibility, purpose, and accessibility have all progressed to become key elements of the Future of Work movement (even more so than ever before).

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Optimize Your CWM Strategy with AI

Contingent WorkforceDirect SourcingSolution ProvidersTalentTalent AcquisitionTechnology and Innovation by John Yuva on

Artificial intelligence is becoming a permanent fixture as part of today’s enterprise operations and talent management approaches, serving as an essential technology for contingent workforce management (CWM) strategies that streamline candidate pairings with operational needs while increasing transparency of available skillsets and workforce contributions. Whether shoring up talent gaps or scaling needs, AI provides external workforce insights invaluable to HR and recruitment professionals and business leaders. The evolution of artificial intelligence will mean the emergence of more CWM opportunities.

Enterprises and HR executives who are not at least exploring the possibilities of AI’s impact on CWM will find themselves at a competitive disadvantage when sourcing talent and executing extended workforce strategies. Beeline stated that the “effects of AI in extended workforce management are just beginning and can be seen shaping how jobs are described, how candidates are evaluated, and how contracts are written. AI will soon be employed for more strategic outcomes like workforce planning, workforce optimization, and total workforce management.”

AI Paves Several Paths for CWM 

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Introducing a New Subscription Model

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Develop Your Soft Skills with AI-Powered Training

Business LeadershipGeneral InsightsHRTalentTechnology and Innovation by John Yuva on

The Future of Work encompasses many characteristics. However, attributes like communication, collaboration, and community contribute greatly to enterprise success. There is an elicited sense of interconnectedness between leaders and their workforce and among employees themselves. At the heart of those dynamics is soft skills that help drive workforce interactions and business outcomes. In today’s world where artificial intelligence permeates nearly every area of the workplace, AI is coming into its own as a tool to enhance soft skill development.

Think soft skills are only a recent workforce concentration? Not quite. In 1918, the Carnegie Foundation published Charles Riborg Mann’s A Study of Engineering Education, which cited that 85% of a person’s job success is a product of soft skills and that only 15% of success is based on technical knowledge. Even more than 100 years ago, the criticality of workplace soft skills was being emphasized. However, the pandemic helped bring soft skills into sharper focus as other Future of Work elements (e.g., flexibility, remote work, empathetic leadership) became mainstream concepts and areas of importance.

Now with artificial intelligence leading the way in technology utilization, enterprises have an opportunity to leverage AI for greater workforce enablement — particularly around soft skills.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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AI Redefines Talent Upskilling

Business LeadershipGeneral InsightsHRTalentTechnology and Innovation by John Yuva on

The Future of Work paradigm is being redefined by technologies complementing talent acquisition and workforce strategies. Undoubtedly, artificial intelligence (AI) is the driving technology most enterprises are trying to harness. While AI and its subsets, such as machine learning (ML) and natural language processing (NLP), are utilized across industry sectors, what does this mean for the current and future workforce? Undoubtedly, the automation derived from AI has created employee apprehension, when, in fact, there lies an opportunity to leverage the technology for strengthening workforce skillsets through upskilling. Most experts agree that automation will transform some jobs, leading to a greater focus on upskilling as workers strive to remain relevant and competitive in their career fields.

Upskilling is akin to learning new skills to better perform your job — not to be confused with reskilling, which is investing in skills for a different job. This leads to a key question: How critical is upskilling? According to the World Economic Forum, the U.S. could add $800 billion to its GDP by 2030 through upskilling efforts alone. Artificial intelligence can help execute upskilling initiatives and deliver on those economic estimates.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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The Unheard Voice in the Workplace

Business LeadershipGeneral InsightsTalent by John Yuva on

“Introverts are more effective leaders of proactive employees. When you have a creative, energetic workforce, an introvert is going to draw out that energy better.” –Laurie Helgoe, American psychologist and author of Introvert Power

When it comes to workforce personalities, most workers identify as an extrovert or introvert. And while many people assume extroverts are the majority, data from The Myers-Briggs Company indicates that introverts account for 57% of the global population. This is significant for a few reasons. First, more of our work colleagues are introverts than we probably realize. Second, it brings into question how enterprise communication and collaboration occur and whether those methods benefit or hinder introversion. Third, a remote or hybrid work model could encourage a healthier, more productive workforce.

Understand the Introvert Workplace Dynamic

The COVID-19 pandemic propelled introverts into a remote work environment that catered to their professional strengths and preferences. Overnight, introverts were working out of their own homes and communicating extensively through chat and video — no longer facing large, in-person group projects and meetings. Many introverts welcomed the independence and empowerment that also came with remote work. Like a Freaky Friday moment, suddenly extroverts lacked dominance within the new solitary, virtual environment.

Today, as some companies pivot away from remote work models, it’s critical to understand how introverts navigate the workplace dynamic. The term “introvert” is often associated with inaccurate characteristics and conditions. For example, an introvert is not someone who:

  • Cannot collaborate with colleagues.
  • Suffers from shyness or social anxiety.
  • Fears verbal communication.
  • Wants to be left alone.
  • Is unable to think strategically.

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Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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How Does Your Definition of “Team” Align With Today’s Future Of Work-Led World?

Business LeadershipGeneral InsightsTalentTechnology and Innovation by John Yuva on

What does the concept of “team” mean for today’s remote and hybrid enterprises? Many workplaces now operate with dispersed teams. With the criticality of teamwork to execute company initiatives and projects, how teams function in the evolving Future of Work environment will likely have lasting implications on work culture and business success. Thus, it is imperative that organizations consider how their teams are designed and how collaboration occurs. Coupling team systematics with technologies that facilitate and encourage collaboration helps unify remote and in-person team members. Let’s take a closer look at what that means.

A Growth in Interdependence and Unity

The pandemic helped propel a shift in how employees work together and collaborate. With most people working from home for more than two years now, there was a need to almost over-communicate. Workers found themselves frequently video conferencing with team members whom they had only exchanged emails with in the past. Yet, despite the circumstances, teams accomplished their projects successfully and executed their goals.

A byproduct of this experience was greater team interdependence and cohesion. There was a feeling of “we’re all in this together” — a necessity for today’s dispersed teams post-pandemic. However, it is one thing when nearly everyone in the company is remote, compared to being one of a few working virtually. Without that sense of team interdependence and belonging, it can feel as if you’re working on an island. Companies and business leaders must recognize that the Future of Work means maintaining team unity regardless of where members are located.

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Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Five Things You Must Know About the Future of Work (Revisited)

Business LeadershipGeneral InsightsTalentTalent AcquisitionUncategorized by John Yuva on

As we reach the end of 2024, now is a good time to look back at the Five Things You Must Know About the Future of Work.  The Future of Work Exchange (FOWX) and Ardent Partners hosted this complimentary webinar, The Five Things You MUST KNOW About the Future of Work, discussing the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization. What follows revisits the five critical FOW areas.

#1 The Evolution of Talent and the Future of Work

When it comes to the Future of Work, one of the first things to know is the evolution of talent and talent acquisition. And this idea of the “evolution of talent” can be ambiguous. Talent is always evolving and has been for a long time. The way that businesses perceive their talent is also evolving. And, the way that those businesses get connected to talent, and vice versa, continues to evolve. It’s also being innovated through technology and new strategies and new programs.

The fact is nearly half of our workforce today is comprised of extended workers or contingent workers. We have aspects like direct sourcing and digital staffing that are making it much easier for businesses to find the talent they need to get work done to address those mission-critical projects and fill the appropriate roles. FOWX and Ardent research has been focused historically on the extended workforce and contingent workforce, but we’re talking about all types of talent.

Thus, talent acquisition as a function and as a series of processes has also progressed. We need to consider aspects like the candidate experience, and the way that our culture and our brand attract new talent into our organization. Many business leaders think of the Future of Work as being centered around technology, revolving around the idea that technology drives the Future of Work. And we  wouldn’t necessarily disagree with that; technology is a critical piece. And for some aspects and attributes of the Future of Work, technology and innovation are the nexus of those areas.

Technology is a Future of Work Centerpiece

Talent and the growth of the extended workforce represent the first leg of the stool with such things as skills and candidate experience, but also digital staffing, direct sourcing, online talent marketplaces, and core workforce management solutions (such as MSPs and VMS platforms) These technologies are helping us to redefine the way we think about work. We’re living in a world where even though we don’t want to hear the word “pandemic” anymore, the pandemic really did shape what we think about the Future of Work.

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The Chief People Officer’s Future of Work Impact

Business LeadershipTalent by Christopher J. Dwyer on

The role of the Chief People Officer has undergone a significant evolution in recent years. Once seen as primarily a human resources (HR) role, the Chief People officer is now increasingly viewed as a strategic business leader who plays a critical role in driving organizational success during these challenging times.

The Chief People Officer was once primarily responsible for handling day-to-day and tactical HR tasks, such as hiring, benefits administration, and managing compliance with local and federal labor laws. However, as enterprises continue to become more complex and competitive in a globalized and digital age, the role has expanded to include a much broader range of strategic responsibilities that are directly responsible for the overall success of the modern organization.

Today, the Chief People Officer is a true strategic partner to the CEO and other senior and executive leaders, helping to shape the overall direction of the enterprise and ensure that the organization’s human capital is aligned with its overall business goals and objectives. This includes identifying and developing talent, creating a positive and inclusive culture, and driving employee engagement and retention.

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Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Value of Artificial Intelligence Delivers for Human Resources

Contingent WorkforceDirect SourcingGeneral InsightsHRTalentTalent AcquisitionTechnology and InnovationUncategorized by John Yuva on

Artificial intelligence (AI) has fully broken through the parameter of the Future of Work — where HR can effectively engage with AI technologies to deliver automation and sustainable talent outcomes. The complex decision-making of today’s HR professionals makes AI a near necessity to achieve recruitment and total talent management objectives in the current enterprise. By leveraging AI, machine learning, and data analytics, HR professionals can automate many manual tasks while enhancing the employee lifecycle experience.

The embrace and utilization of AI technologies is proving transformational for HR professionals and their industry. According to Sameer Maskey, founder and CEO for Fusemachines, and adjunct associate professor at Columbia University, in a Forbes article, “Clearly, AI is primed to disrupt the HR industry as we know it. In fact, with AI, HR teams are poised to serve as a critical and strategic ‘talent insights engine’ of an organization,” he says.

“However, this advancement requires HR professionals to do more than just embrace the technology to unlock automation-powered efficiencies and data-driven decisions. It requires them to identify novel applications of AI, such as a virtual recruiter, or employ simulated AI-augmented work settings for recruitment that will increase the efficiency of the HR team even further. Doing this will take candidate and employee engagement to a whole new level,” Maskey adds.

While HR is reaping the benefits of AI for such automated tasks such as payroll and benefits administration — essential responsibilities of HR — there are even greater strategic opportunities to truly revolutionize core talent acquisition and talent management areas.

AI Elevates Direct Sourcing Strategies and Employee Retention Execution

AI tools and machine learning algorithms are aiding HR professionals in streamlining workforce processes across the enterprise. The following are several areas where AI can bring immediate value to human resources and provide valuable insights into workplace strategy and dynamics.

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Introducing a New Subscription Model from the Future of Work Exchange.

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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