Omni-Channel Talent Acquisition Archives - The Future of Work Exchange

How Direct Sourcing Drives Talent Sustainability

Direct Sourcing Talent Acquisition by Christopher J. Dwyer on 04/16/2024

In today’s dynamic business landscape, the age of “omni-channel talent acquisition” has emerged, providing businesses with diverse options to source and manage their workforce. From digital staffing marketplaces to traditional vendors and staffing suppliers, professional services, talent networks, and social media platforms, the choices are abundant. With this wealth of talent channels, matching project requirements with suitable skillsets has become more accessible than ever. Yet, securing top talent has grown increasingly challenging and competitive. Organizations that effectively harness direct sourcing and talent pools can cultivate a flexible, adaptable workforce, granting them a competitive advantage in a market that values agile, talent-centric responses to evolving business challenges and demands.

When it comes to direct sourcing, even the most basic programs can indeed yield tangible value, yet the stakes are higher than mere cost reduction and talent pipeline expansion. While these remain fundamental aspects, strategic approaches have evolved significantly since the concept’s rapid ascent years ago. In 2024, however, direct sourcing transcends its components; it embodies alignment with current and future business trajectories. Amidst an unsettled labor market and prevailing economic uncertainty, businesses engage in an ongoing battle for talent, confronted by historically low unemployment rates and millions of unfilled job openings. Concurrently, the Future of Work movement necessitates a shift in hiring strategies. Together, these factors present both a challenge and an opportunity for direct sourcing: enabling enterprises to foster a flexible and scalable workforce that sustains genuine talent development…and, more importantly: talent sustainability.

Over the past four years, direct sourcing has emerged as a dominant force in talent and workforce discussions, offering businesses a flexible avenue to engage directly with talent. Its profound impact on candidate experience, referral management, and talent community development has revolutionized how workers interact with potential employers, automated referrals, and cultivated on-demand talent pools. Additionally, direct sourcing leverages AI-driven technologies to enhance talent acquisition processes, streamlining candidate matching, assessment, and engagement, thereby optimizing recruitment outcomes.

As a preferred strategy for achieving genuine scalability and talent sustainability, direct sourcing aligns with organizations’ strategic goals, ensuring long-term prosperity by fostering employee engagement, development, and well-being. In addition, embracing socially responsible and ethical talent management practices further enhances workforce sustainability and equity, benefiting both the organization and its employees.

The Reality (and Future) of Direct Sourcing

Direct Sourcing by Christopher J. Dwyer on 11/01/2023

In the ever-evolving realm of workforce management, every “hot” topic comes with its fair share of buzz. Yet, amid the hype machine that often surrounds emerging strategies, the question arises: does direct sourcing fit the mold, or is its true significance more profound than the proclamations of technology providers, executive leaders, and industry pundits (like us!) over the past few years suggest?

One of the primary challenges in understanding the true impact of direct sourcing revolves around the complexities inherent in such a program and the precise definition of genuine direct sourcing. Do enterprises that meticulously curate their talent and channel candidates into a talent pool truly encompass direct sourcing within their core workforce strategies? Does a comprehensive approach to direct sourcing, encompassing segmentation, integration into primary recruitment streams, and the facilitation of talent nurture, necessitate automation to earn its place as a cornerstone program?

Direct sourcing, as it turns out, is unlike any other workforce strategy. Even its individual components, when harnessed effectively, can yield substantial benefits. Companies that prioritize in-depth talent curation and the optimization of talent communities frequently arm themselves with top-tier candidates in an era where experience and skillsets reign supreme. However, to propel attributes such as talent nurture, referrals, and skills-based hiring to the forefront of a global hiring strategy, more advanced capabilities—particularly those enabled by direct sourcing platforms and artificial intelligence—are essential.

Yet, challenges persist. Executive buy-in, functional collaboration, and recruitment disparities can impede the success of direct sourcing initiatives. Talent curation alone does not offer a panacea, nor does merely applying direct sourcing-like processes to existing talent acquisition capabilities. Enterprises must look to the driving forces behind direct sourcing adoption as motivation to implement the necessary end-to-end measures. Cost savings demand agile talent engagement and the direct integration of talent pool/community candidates into existing recruitment streams. Enhancing the candidate experience mandates that AI and related technologies, especially in a mobile context, are central to every candidate’s journey.

The Future of Direct Sourcing: A Transformational Shift

The world of work and talent has undergone a profound transformation. Outdated talent acquisition strategies are no longer sufficient in the pursuit of high-quality, deeply-aligned, and agile workers. In a business landscape characterized by flexibility and innovation, direct sourcing has emerged as a potent, multi-faceted initiative. It has the potential not only to revolutionize the way enterprises find the talent they need but also to redefine the very essence of talent engagement.

As we move into 2024, direct sourcing programs, bolstered by end-to-end automation, are set to flourish. This resurgence is driven by the impact of omni-channel talent acquisition, where enterprises leverage a variety of talent sources to create flexible talent communities. In an environment more open to total talent management than ever before, direct sourcing could be the transformative strategy that reshapes the talent acquisition landscape.

Direct sourcing has seen its share of hype in recent years, particularly in the aftermath of a global health crisis that forced enterprises to reevaluate their talent acquisition methods and seek real workforce scalability—something that direct sourcing delivered in abundance. As the future continues to unfold, with external factors influencing business operations, direct sourcing will demonstrate its enduring value as a foundational talent acquisition strategy that also serves as a talent sustainability engine, solidifying its role in the workforce management landscape of tomorrow.

The Power of the Company Brand in Direct Sourcing

Direct Sourcing by Christopher J. Dwyer on 10/02/2023

One of the hallmarks of direct sourcing that is sometimes lost in the aura of its growth is the link between its strategic innerworkings and an organization’s corporate brand. In fact, leveraging company branding in external communications, job portal/job board development, and ongoing candidate communications is a crucial piece of a Best-in-Class direct sourcing program.

According to Ardent Partners and Future of Work Exchange research, nearly 75% of businesses state that the ability to leverage their brand has been a value-added aspect of direct sourcing. In a candidate-driven market (and with the candidate experience as a top-of-mind focus for talent acquisition, HR, and other leaders), an employer’s brand is often a first impression for potential workers. Companies that are socially, ethically, and environmentally responsible, and those that are known for positive effects on the community, can typically draw high-end talent to branded job portals/job boards (and other outlets) based solely on the power of their brand.

And, to boot, today’s direct sourcing platforms and solutions are not just conduits for end-to-end automation of talent pool development, talent nurture processes, back-end analytics, and Applicant Tracking System-enabled functionality, but also powerhouse marketing solutions that can revolutionize an enterprise’s brand (down to the colors and aesthetics of a company logo) and ensure that a job board or job portal reflects all the nuances of this brand.

Furthermore, these platforms empower organizations to craft a consistent and compelling narrative. They allow for the seamless integration of brand messaging, from mission statements and core values to visual elements like logos and color schemes. This unified brand presence across job portals and communications serves as a magnet for top-tier talent, as candidates are drawn to companies that not only offer promising career opportunities but also align with their own values and aspirations (and career goals).

Direct sourcing strategies have evolved into multifaceted programs that extend beyond recruitment and hiring. They function as potent instruments for enhancing and amplifying a company’s brand identity, ensuring that every touchpoint with potential candidates reinforces the organization’s values and mission. As the competition for talent intensifies, and as today’s labor market becomes even more volatile, harnessing the power of branding within direct sourcing becomes an indispensable strategy for attracting, engaging, and retaining the top-tier, Best-in-Class talent.

The Continued Impact of the Extended Workforce

Contingent Workforce by Christopher J. Dwyer on 09/19/2023

As the workforce adapted to remote and hybrid models over the past three-plus years, enterprises shifted their focus towards optimizing work strategies to ensure operational continuity in the face of the ongoing pandemic and global supply chain disruptions, as well as other enterprise challenges (such as today with rocky economic conditions). The concepts of operational agility and flexibility took on newfound importance, reshaping approaches to talent acquisition and management, especially in the realm of extended workforce.

One of the key competitive advantages during these challenging times has been scalability. Organizations found themselves evaluating how swiftly they could scale their operations up or down and secure top-notch talent during both times of survival and times of success. This was crucial not only for short-term projects and other needs (think warehouse fulfillment for verticals like light industrial), but also for longer-term employment needs. The contingent workforce became indispensable, with Future of Work Exchange research indicating that extended talent accounts for an average of 49.5% of a company’s total workforce, reflecting its significance in talent management strategies.

Effectively leveraging the extended workforce now demands a more comprehensive understanding of the current and future talent requirements of the enterprise. Organizations must consider their strategic direction, assess whether they possess the necessary skillsets to execute their plans, and pinpoint areas where talent alignment is essential. “Total talent intelligence” plays a pivotal role in assisting hiring managers (and contingent workforce program leaders) in answering these critical questions, ensuring the continued competitiveness of the business during both good times and bad.

To ensure organizations remain resilient in the face of ongoing changes, talent acquisition is continuing to evolve in the final months of 2023 and into 2024, with a noticeable shift towards external talent sources. With an intensely competitive labor market and the need to find top-tier expertise in near-real-time, businesses must reimagine their recruitment strategies.

Enterprises today are actively searching for Best-in-Class talent with the skillsets to deliver immediate value and retain their services in a sustainable manner (enter a popular term here at the Future of Work Exchange: talent sustainability). This shift towards external talent reflects a recognition that the talent pool extends beyond internal structures, allowing organizations to tap into a broader range of skills and expertise in their quest for success.

Hence, newer strategies (such as direct sourcing) have become indispensable in cultivating a talent pipeline and establishing an ongoing engagement strategy that places innovation and business execution at its core. When coupled with managed service providers, direct sourcing can create a sophisticated talent acquisition and management process. Leveraging talent communities and supplier networks helps align the workforce with enterprise needs, and technology platforms offer innovative solutions to meet evolving business demands.

A New Era of Innovation, Part V: The Transformative Solutions Landscape

Solution Providers Technology and Innovation by Christopher J. Dwyer on 09/11/2023

Over the summer, the Future of Work Exchange featured a series of articles focused on the “new era” of innovation happening within the technological landscape associated with the Future of Work movement. The exclusive feature series highlighted providers that are revolutionizing the many ways businesses not only find, engage, source, and manage talent, but also how that talent is leveraged to optimize how work is addressed and done.

Given the advancements in arenas such as direct sourcing, digital staffing, VMS, extended workforce management, total talent management, and MSP-led services, the workforce solutions arena stands out as a revolutionary force in today’s business world. Its agility allows companies to stay ahead of the curve, its flexibility adapts to the changing nature of work, and its pace of innovation continuously reshapes the landscape of talent acquisition and management.

As businesses continue to navigate an ever-evolving talent landscape, the workforce solutions industry remain a critical enabler of success, offering the tools and strategies needed to thrive in an increasingly competitive environment. Today, we feature four additional solutions that represent a new era of innovation.

HireGenics

The Future of Work Exchange has a history of tracking the progression the Managed Service Provider (MSP) model by discussing how these mature industry giants have transformed the way businesses manage the many intricacies of extended workforce management. In the face of unprecedented change in how work gets done, some MSPs have converted their offerings to suit the flexibility and agility attributes inherent in today’s Future of Work-led enterprise arena.

HireGenics is a reflection of this evolution. The organization has made waves by changing MSP delivery models to be more “in tune” with the innovation required to help businesses succeed in the current frenetic climate. The solution’s “MSP 4.0” model represents a forward-thinking approach to MSP offerings by leveraging artificial intelligence and insight-driven analytics to optimize talent acquisition, enhance diversity, and offer flexibility in scaling according to shifting market demands. HireGenics is actively reshaping contingent workforce management with innovation and adaptability at its very core.

eTeam

With over 350 of the Fortune 1,000 as key clients, eTeam represents the next generation of managed services and total workforce solutions. For nearly two decades, the organization has offered its deep MSP capabilities to companies across the globe, while expanding over the years into new regional markets and adding deep offerings in SOW management and services procurement, integrated talent solutions, EOR and payrolling, direct sourcing, etc.

eTeam’s global suite of solutions extends to several innovative arenas, as its umbrella of organizations address many progressive attributes of the new world of work and talent. High5 is a market leader in direct sourcing and digital staffing, while Compass (EOR and payrolling) and Elevance, a next-generation compliance and risk mitigation tool, round out its arsenal. eTeam’s TOTAM solution is a unique take on total talent management as an innovative blend of freelancer management, digital staffing, DE&I automation, business intelligence, and VMS tools that converge within a robust technological infrastructure.

Rightsourcing (by Magnit)

The healthcare workforce faced its toughest challenge in 2020 and 2021 as the COVID-19 pandemic ravaged hospitals, burned out workers, and reimagined how this industry viewed its talent and expertise. An interesting facet of this vertical, however, was the fact that hospitals and healthcare facilities increased their utilization of non-employee labor and extended talent during this harrowing time, proving that, yet again, the contingent workforce could play “hero” during troubled times.

Rightsourcing (part of Magnit) fosters workforce innovation in the healthcare and life sciences verticals by allowing organizations to tap into external expertise and Best-in-Class contingent talent. With the power of Magnit’s Integrated Workforce Management (IWM) platform behind it, Rightsourcing is a market leader in the healthcare (and life sciences) industry with its cutting-edge managed services delivery and wide suite of offerings that enable businesses in these sectors with flexibility, agility, and Future-of-Work-era technology and automation. As the healthcare workforce evolves, solutions such as Rightsourcing will lead the path to optimizing talent, enhancing patient outcomes, and meeting the unique and critical demands of this intricate industry.

Graphite

The impact of digital staffing cannot be understated; Ardent Partners and Future of Work Exchange research underscores not only its evolution but also its rampant growth, as utilization of these platforms has increased by almost 800% over the past five years. This statistic serves as a testament to the profound impact these solutions wield within the Future of Work movement and the broader spheres of work and talent.

Enterprises aim to seamlessly connect top-tier expertise with the specific projects and initiatives that demand such capabilities. Graphite, an expert network provider, was established with the vision of uniting businesses with exceptionally skilled independent professionals using advanced matching capabilities, artificial intelligence, and comprehensive project oversight. Graphite represents a cutting-edge talent marketplace that prioritizes adaptability, nimbleness, AI-driven solutions, and the ability to expand the workforce as needed.

Redefining Talent Acquisition: The Age of Digital Staffing Solutions

Uncategorized by Christopher J. Dwyer on 08/28/2023

The term “digital staffing” has become a ubiquitous catch-all phrase in the realm of talent and work, encompassing technology that enables the discovery, engagement, and sourcing of workers. According to Ardent Partners and the Future of Work Exchange (“FOWX”), digital staffing technology comprises solutions that empower enterprises to hire freelance, independent, and contingent talent independently of Vendor Management Systems (VMS) or other workforce platforms (as well as traditional staffing suppliers). These solutions also manage various end-to-end processes integral to extended workforce management, including project oversight, worker tracking, classification, compliance, and risk mitigation.

The 2023 Digital Staffing Technology Advisor report serves as an evaluation of the global market for talent marketplaces, expert networks, digital staffing outlets, and encompasses direct sourcing platforms within its broader definition. In the current landscape, digital staffing technology represents far more than simple online talent portals for talent acquisition. Today’s digital staffing platforms resemble workforce management automation tools that not only facilitate candidate engagement but also streamline talent community development, talent pool creation, candidate experience management, and other innovative facets of extended workforce management.

Ardent and FOWX’s research underscores the significant evolution of digital staffing technology. The utilization of digital staffing solutions has surged by almost 800% over the past five years. This statistic serves as a testament to the profound impact these platforms wield within the Future of Work movement and the broader spheres of work and talent.

As we delve into the multifaceted landscape of digital staffing, it’s crucial to recognize the transformative role these technologies play. Beyond the surface-level notion of connecting talent with opportunities, digital staffing platforms now function as intricate orchestrators of the entire talent lifecycle. Their influence extends far beyond mere talent acquisition—they catalyze a paradigm shift in how enterprises interact with and manage their extended workforce.

Consider the dynamic functionalities that define today’s digital staffing platforms. They not only facilitate seamless candidate engagement but also cultivate thriving talent communities and dynamic talent pools. This speaks to a shift from transactional relationships to engagement models founded on genuine interaction and value exchange. Furthermore, the concept of candidate experience management takes center stage, reflecting the growing realization that each touchpoint with potential and existing talent shapes organizational perceptions and success.

What’s evident from the surging adoption of digital staffing solutions is their potential to reshape the way we work. These platforms empower businesses to navigate the intricate landscape of the extended workforce with agility, efficiency, and innovation. Their impact reverberates across industries, allowing enterprises to adapt and thrive in the rapidly evolving world of work.

As we navigate the evolving landscape of digital staffing, it’s imperative for organizations to grasp the holistic potential these technologies offer. Beyond their instrumental role in talent acquisition, they serve as catalysts for holistic workforce strategies. The interplay of talent acquisition, talent engagement, and talent management within these platforms creates a unified ecosystem that’s uniquely poised to drive success in the Future of Work.

To learn more, download the new Digital Staffing Technology Advisor report.

Direct Sourcing as a Paradigm Shift in Talent Acquisition

Uncategorized by Christopher J. Dwyer on 08/23/2023

Years ago, the powerful strategy now known as “direct sourcing” persisted as a reliable, yet overlooked, element of talent acquisition. Initially known as “contingent RPO,” a concept wherein Recruitment Process Outsourcing principles were extended to encompass the engagement of the extended workforce, this approach has now evolved into a cornerstone of contemporary workforce programs. Ardent Partners and Future of Work Exchange research in 2023 reveals that the significance of direct sourcing as an effective talent acquisition and workforce strategy is finally being recognized and embraced within the post-pandemic business landscape.

Stepping back to the cusp of 2020, before the world was compelled to retreat into shelter due to a global health crisis, “direct sourcing strategies” and “talent pools” had emerged as the top two priorities for businesses seeking to fortify their contingent workforce and talent acquisition initiatives. At that juncture, the concept of direct sourcing remained relatively niche, taking root in fewer than 10% of organizations. Fast forward to today, and the landscape has transformed. Nearly 30% of businesses across the globe have harnessed the power of a genuine direct sourcing program, with a noteworthy 17% of these enterprises entering the realm of “maturity” in terms of program duration (longer than two years). In a parallel vein, close to 10% of organizations have integrated direct sourcing into their strategies within the past two years. These statistics validate that the anticipation and momentum surrounding direct sourcing in 2020 were not mere hyperbole, but rather indicative of a seismic shift in talent acquisition that has overturned traditional candidate engagement and sourcing paradigms.

However, the story is even more nuanced. A compelling 52% of today’s businesses incorporate facets of direct sourcing into their larger talent-led initiatives without establishing full-fledged programs. This translates to a strategic embrace of specific components of direct sourcing, like talent curation or the development of talent pools, even before embarking on complete end-to-end programs that encompass all phases of the sourcing cycle. This incremental adoption signals a positive trend—a growing number of enterprises are recognizing the tangible value and manifold benefits of direct sourcing. This realization serves as a harbinger, pointing toward the full-scale implementation of comprehensive programs in the not-so-distant future.

The insights gleaned from Ardent and the Future of Work Exchange‘s Direct Sourcing 2023: Scalable Processes, Sustainable Talent research study resonate with a resounding chord: the dynamics of direct sourcing and its accompanying technologies have taken center stage in the evolving Future of Work landscape. As organizations steer through the challenges and opportunities posed by the contemporary business environment, the transformational potential of direct sourcing becomes increasingly apparent. This isn’t just about talent acquisition; it’s about a fundamental redefinition of how businesses access, engage, and nurture talent—propelling them forward into a new era of workforce strategies.

In essence, what started as an offshoot of contingent workforce management has now emerged as a powerful beacon illuminating the path forward for talent acquisition and workforce management. Direct sourcing isn’t just a strategy; it’s a paradigm shift, reshaping the very foundations of how businesses navigate the intricate world of talent acquisition. As this evolution continues, businesses that embrace direct sourcing stand poised to harness its potential to its fullest, driving their own transformation and thriving within the dynamic landscape of the Future of Work.

The Rising Tide of AI in Talent Acquisition (On-Demand Webinar)

Events Talent Acquisition by Christopher J. Dwyer on 08/22/2023

It’s no secret that artificial intelligence is the veritable “rising tide” that shapes both businesses and personal arenas unlike any other technology before it. In the world of work, AI has become a formidable gamechanger in how enterprises find, engage, source, and manage talent…meaning that those businesses that have not yet embraced artificial intelligence will soon find that their tech-enabled brethren will maintain a critical advantage.

AI shapes industries, decisions, interactions, and opportunities, essentially impact everyone’s work and daily life.

If you missed last week’s exclusive webcast that featured Opptly and the Future of Work Exchange, don’t worry…we’ve got you covered. Check out an on-demand replay below and learn why Opptly’s Lori Hock and Rebecca Valladares (and, of course, the Future of Work Exchange) believe that AI will forever transform talent acquisition.

Announcing the 2023 Digital Staffing Technology Advisor Report

Contingent Workforce Direct Sourcing Technology and Innovation by Christopher J. Dwyer on 08/16/2023

Omni-channel talent acquisition has become a centerpiece of the Future of Work movement. Revolving around the concept that enterprises are now enabled with a variety of talent sources that can be converged to drive real-time skills alignment, on-demand hiring, and enhanced visibility into deeper attributes of candidates, the idea of omni-channel acquisition reflects the veritable evolution of talent engagement.

While traditional staffing suppliers are still a critical piece of the extended workforce and everyday hiring, the “omni-channel experience” represents a new era in which enterprises can expand their talent searches through the advent of innovation, direct sourcing automation, new candidate channels, and next-generation and AI-fueled technology.

With this in mind, Ardent Partners and the Future of Work Exchange have developed the new Digital Staffing Technology Advisor report, which was designed to help HR, procurement, human capital, and talent acquisition executives navigate the digital staffing technology market. This report analyzes and assesses the primary solution providers in the marketplace today within the direct sourcing, talent marketplace, workforce management, and freelancer management technology industries.

The new Digital Staffing Technology Advisor analyzed and assessed 13 distinct providers of digital staffing, expert network, direct sourcing, talent marketplace, and freelancer management solutions, and is the ideal guide for those enterprises seeking to make an investment in these platforms in the months ahead.

Click here to download the new study, which is complimentary for qualified procurement, HR, talent acquisition, and talent management practitioners.

The Future of Artificial Intelligence

Events Technology and Innovation by Christopher J. Dwyer on 08/15/2023

Artificial intelligence is ubiquitous, seemingly fostering a new era of technology and innovation that is poised to spark a revolution in how businesses find (and engage) talent, address how work is done, and structure core business operations. Within this spectrum, the very power of AI is already beginning to influence one of the most critical functions in the contemporary enterprise: talent acquisition.

I’m thrilled to join Opptly’s Lori Hock (CEO) and Rebecca Valladares (Head of Operations) tomorrow, August 16, for a Future of Work Exchange exclusive webcast that will demystify some of the confusion around artificial intelligence and spark discussion around its potential as a talent acquisition industry gamechanger.

Lori, Rebecca, and I will discuss:

How AI can be leveraged to drive efficiency, accuracy, speed, and deeper, data-driven decision-making.
Why AI will become the de-facto tool for recruiters and talent acquisition professionals.
How AI can revolutionize new strategies such as skills-based hiring and predictive analytics, and;
The future of AI-led tools (such as ChatGPT) and their responsible use as they become more entwined with everyday business processes.