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Talent Experts on FOWX — The Current and Future State of Direct Sourcing and More

Our “Talent Expert Series” on FOWX features podcast excerpts of today’s Future of Work thought leaders who appear on The Future of Work Exchange Podcast. The series continues with an excerpt from Season 7, Episode 15 featuring Christy Forest, CEO and Executive Director at LiveHire, who discussed the current state of direct sourcing, the future of this high-impact strategy, the reality of total talent management, and much more.

Click to listen to the full interview. Note that this excerpt has been edited for readability.

Christopher Dwyer: For this week’s edition of The Future of Work Exchange Podcast, I’m thrilled to welcome Christy Forest, CEO and executive director at LiveHire, for a discussion about the current and future state of direct sourcing, the role of skills-based hiring, and the ever-decisive concept of total talent management.

Christy, you’ve been in our space for a long time and have first-hand knowledge and expertise in our industry. Things are evolving rapidly, particularly workforce technologies which are very transformative these days. What are your thoughts on the workforce solutions market in general?

Christy Forest: The workforce solutions market is constantly evolving. It is this intermix of technology and humanity and all these different players in the ecosystem. Today, we’re seeing some structural shifts in skills coming through. And that’s about as old as time in how often that occurs. However, what’s different is that everything truly happens faster. It’s all about agility for corporates. We experienced this with COVID-19 in such a short period where some companies boomed and others busted. Presently, even if hiring is down, it’s the opportunity to adopt approaches that ready you for the rebound.

Organizations just keep pedaling hard and fast. And the workforce solutions industry is evolving rapidly to keep pace with that. We’re at a moment where executives are asking how they can move faster and smarter and evolve their organizations in the face of such change. Looking at the workforce solutions market through the lens of technology, it’s about what gives you visibility and data for insight to make good decisions as well as what gives you candidate and staff engagement because the (candidate and employee) power has shifted forever. It’s not going back. I think about those three things — the insights from data for better decisions, the engagement, and the speed of outcomes — that’s agility. Executives who are thinking about how they’re transforming in the face of change and partnering across the ecosystem are experiencing the evolution firsthand.

CD: Let’s shift now to direct sourcing. Data, intelligence, agility, and scalability are all hallmarks of direct sourcing. LiveHire has been a direct sourcing pioneer for over a decade. Where are we at with direct sourcing from a place of technology, maturity, and the like?

CF:  It’s certainly been interesting to see the maturity and the evolution. One of the great things is the convergence on the definition of direct sourcing, which is a milestone in many ways. Along with this is also the commitment to scale when undertaking direct sourcing — it is not solely about cost savings. Scaling is so important and powerful.

At LiveHire, we make data-driven decisions and consider how our technology faces off at scale and delivers outcomes. For one client, we built a talent community of nearly 100,000 candidates within a year. Achieving a powerful talent community gives you quality and scale. When thinking about direct sourcing at scale and how our technology faces off, we’re constantly interrogating our data and examining it at a precise level  level — how to achieve stronger recruiter productivity and candidate experience. Doing so at scale is what leads to corporate results.

CD: Defining direct sourcing is not straightforward. Simply having a curation partner or technology to build talent communities is not enough for a successful direct sourcing program. You need more than that. How can businesses be truly successful at direct sourcing?

CF: You first need to focus on the fundamentals. Be clear about direct sourcing and that it’s more than redeployment in a small part of your talent program. It is leveraging your brand at scale. There are three legs of the stool widely discussed: technology, a curation partner, and an EOR. You must have those pieces of the puzzle. However, go the next step and be willing to engage the hiring managers and drive an expectation and commitment to the program to establish a priority window and help the organization feel confident as the talent pools build and scale. We have found that an MSP can be a very strong partner in this effort. TAPFIN leads and champions this for its clients and does it very well. Having that dialog and success conversation that’s led by the data and insights relative to the talent in the pools is vital. Those are the biggest factors we’ve seen.

CD: As we look at the future of direct sourcing, where does it go from here? And why does it go there?

CF: The future needed now is if you’re not doing direct sourcing using your brand and adopting it at scale, then start there. Create a world where stronger candidates fit with the organization as well as offer a better experience for the candidate and hiring manager — and do it with cost savings in mind. What evolves from that is more data and insight into the potential of your workforce. The  question is how do we use this information to lift our competitiveness? This opens an opportunity for HR and procurement to come together in a powerful way to answer that question. Ultimately, you want to bring those answers to the executive committee and the board showing how direct sourcing increased the enterprise’s competitiveness by being smarter with the data available and knowing what needs development to win. Candidate pools, skills, and on-demand insights help lead that conversation. This ultimately takes us back full circle to where you’ve got agility.

Click HERE to access the full podcast.

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Employee Experience and the Power of Engagement

One business constant over the last four years is uncertainty. Whether it’s the economy, geopolitics, or the overall market, enterprises must contend with that sense of the unknown. As such, having a flexible and agile workforce is essential when market dynamics shift. Flexibility and agility often derive from employee experience (EX) initiatives. Organizations that prioritize employee experience are more internally aligned and can better pivot when needs arise.

However, essential to employee experience is understanding that it goes beyond employee satisfaction. Rather, it is a strategic imperative that directly influences organizational culture, success, and the ability to navigate an ever-changing business landscape.

Employee Experience Begins and Ends with Engagement

A core element of employee experience is engagement — with a lack of engagement consequential to an enterprise. For leading organizations, engagement begins in the recruitment/hiring phase where an emphasis on desired skillsets and cultural alignment contributes to talent retention; engagement is then prioritized through the last day of employment with workers serving as enterprise ambassadors in their next opportunity.

What are the consequences of low employee engagement? According to an article by Jim Harter, Ph.D., Chief Scientist, Workplace for Gallup, a 2023 survey of U.S. employee engagement of full- and part-time employees showed a 1% decline between mid-year (34%) and end-of-year (33%). This reflects an overall contraction of 3% compared to the annual high of 36% in 2000 when Gallup first began reporting U.S. employee engagement statistics.

A 1% mid-year decline and a 3% overall-high decrease may seem minuscule, but Harter points out the significance. “Each percentage point gain or drop in engagement represents approximately 1.6 million full- or part-time employees in the U.S.,” he writes. “Trends in employee engagement are significant because they are linked to many performance outcomes in organizations. Not engaged or actively disengaged employees account for approximately $1.9 trillion in lost productivity nationally.”

The bigger observation from the Gallup survey is that nearly 70% of organizations are not actively engaging with workers. This presents an even bigger challenge for their talent retention, productivity, and market competitiveness efforts.

A Thriving Employee Experience

Employee experience begins with a culture shift — one with an intentional and sustainable foundation. It is not a finite strategy, but rather an evolving enterprise mission. Today’s Future of Work paradigm encompasses many elements that contribute to a successful employee experience approach. The following are EX areas that can have the greatest benefit to an organization’s success, productivity, and overall well-being.

Remote and hybrid flexibility. Here at FOWX, we’ve talked extensively about remote and hybrid work. Since the pandemic, the flexibility to work remotely has become one of the biggest EX benefits. Many organizations made remote/hybrid work models a permanent choice for employees. However, over the last year, several of these same enterprises pulled back on remote work and implemented return-to-office mandates. The employee response was swift in some cases, with workers publicly protesting these decisions. Studies have shown that productivity increases with remote/hybrid work models and leads to improved employee well-being. Organizations should focus on providing tools that foster virtual team-building activities and creating policies that support work-life balance.

Employee empowerment. When workers are empowered to perform their jobs and advance their skillsets, it instills a sense of trust and greater employee satisfaction. As more organizations pursue digital transformation, they introduce new workflow technologies and platforms. These technology investments are to streamline processes, enhance productivity, and enable global collaboration. To thrive in this evolving digital environment, business leaders should empower workers with continuous learning opportunities, such as right-skilling, upskilling, and other training programs. This “people” investment contributes to a more positive and productive employee experience.

DE&I focus and promotion. Despite growing criticism and legislation surrounding diversity, equity, and inclusion (DE&I) initiatives, workers continue to value enterprises that actively promote DE&I and implement policies and programs to address existing gaps. Younger generations in particular expect organizations to align with societal expectations through the integration of diverse hiring practices and unconscious bias training. Such programs not only create a workplace where workers feel valued, respected, and recognized but can lead to higher levels of engagement and innovation.

Human-centric culture. When organizations prioritize their employees, the culture reflects this by placing importance on employee mental health and well-being. This generally requires empathetic leadership capable of addressing work-life balance issues that can lead to stress and burnout. A human-centric culture is an employee experience-first workplace, offering remote work opportunities, setting boundaries for work-related issues, providing mental health services and encouraging their use, and fostering a check-in management approach whereby managers meet with team members weekly to evaluate workloads and gauge overall well-being.     

Employee experience is a central Future of Work topic that FOWX will continue following. How enterprises approach EX amid growing in-office mandates and DE&I criticisms is yet to be seen. However, there’s little denying that EX is an underlying factor in business success. At the end of the day, employees are the lifeblood of enterprises. How workers perceive their organization and culture is significant to productivity outcomes and overall organizational health. In today’s modern business environment, EX is essential.

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DOL Ruling Leaves Uncertainty for Contingent Workers

(Author Note: This article intends to inform about a critical government ruling taking effect in a few weeks as well as encourage discussion on social media. See a post by Christopher Dwyer, managing director of the Future of Work Exchange, this week on LinkedIn to share your opinions and feedback.)

Enterprises of all sizes rely on contingent workers as a critical segment of their workforce and operational support. However, a final ruling on the 2021 IC Rule issued by the U.S. Department of Labor (DOL) has the potential to upend the gig economy when it goes into effect on March 11. The ruling brings into focus how organizations classify an employee versus a contractual worker under the Fair Labor Standards Act. The final ruling presents stricter guidelines on independent contractor classification. The ramifications on labor costs, workforce policy, and talent strategy could be significant.

A Ruling Focused on Guidance

The purpose of the DOL’s ruling is twofold: 1) institute guidelines for how to classify workers as independent contractors and 2) prevent employee misclassification — a serious problem that the DOL says “impacts workers’ rights to minimum wage and overtime pay, facilitates wage theft, allows some employers to undercut their law-abiding competition and hurts the economy at-large.”

According to Acting Secretary of Labor, Julie Su, “Misclassifying employees as independent contractors is a serious issue that deprives workers of basic rights and protections,” she explained. “This rule will help protect workers, especially those facing the greatest risk of exploitation, by making sure they are classified properly and that they receive the wages they’ve earned.”

Separately, the DOL’s final ruling rescinds the Trump era 2021 Independent Contractor Rule that the “department believes is not consistent with the law and longstanding judicial precedent.”

The DOL published the following to describe and explain its final ruling: This final rule rescinds the Independent Contractor Status Under the Fair Labor Standards Act rule (2021 IC Rule), that was published on January 7, 2021, and replaces it with an analysis for determining employee or independent contractor status that is more consistent with the FLSA as interpreted by longstanding judicial precedent.

The misclassification of employees as independent contractors may deny workers minimum wage, overtime pay, and other protections. This final rule will reduce the risk that employees are misclassified as independent contractors while providing a consistent approach for businesses that engage with individuals who are in business for themselves. 

Since the issuance of the final ruling last month (January 9), its reception has trended toward the negative. One of the biggest concerns is the lack of clarity in the ruling itself.

Resounding Opposition Follows Final Ruling

While the ruling is designed to offer protections (e.g., overtime pay, benefits, etc.) for employees misclassified as contingent workers, it brings possible drawbacks to both workers and organizations. Reaction to the ruling was met with criticism and concern by several industry representatives.

Marc Freedman, U.S. Chamber of Commerce Vice President of Workplace Policy — Link:

“The Department of Labor’s new regulation redefining when someone is an employee or an independent contractor is clearly biased towards declaring most independent contractors as employees, a move that will decrease flexibility and opportunity and result in lost earning opportunities for millions of Americans,” he said.

“It threatens the flexibility of individuals to work when and how they want and could have significant negative impacts on our economy. Making matters worse, the rule is completely unnecessary, as the Department continues to report success in cracking down on bad actors that are misclassifying workers. The U.S. Chamber will carefully evaluate our options going forward, including litigation,” Freedman added.

Emily Dickens, Society for Human Resource Management (SHRM) Chief of Staff, Head of Public Affairs and Corporate Secretary — Link:

“The DOL’s action … ‘underscores the importance of clear and consistent regulations, fostering diverse business relationships essential for the demands of the modern economy. HR plays a vital role in ensuring proper worker classification,’ she said.

‘However, the ongoing shifts in regulatory guidance impose compliance burdens and legal uncertainties on HR professionals and business executives.’”

Timothy Taylor, Holland & Knight Labor, Employment and Benefits Attorney (in an article for Law360) — Link:

Taylor’s expressed concerns about the challenges the rule poses for both businesses and independent contractors: “There are no real surprises, but the rule is just going to remain very challenging and very problematic for businesses and for workers who want to retain their independent status across the board,” he said.

Chris Spear, American Trucking Associations’ President and CEO Link:

“I can think of nothing more un-American than for the government to extinguish the freedom of individuals to choose work arrangements that suit their needs and fulfill their ambitions. More than 350,000 truckers choose to work as independent contractors because of the economic opportunity it creates and the flexibility it provides, enabling them to run their own business and choose their own hours and routes. That freedom of choice has been an enormous source of empowerment for women, minorities, and immigrants pursuing the American Dream,” Spear said.

It is clear based on opinions from some of the largest industry groups that we haven’t heard the last about the DOL’s final ruling.

Uncertainties Ahead for Enterprises and the FOW

The true impact of the final ruling on workers, enterprises, and the Future of Work at large, has yet to be seen. However, here are a few closing thoughts on how things could change moving forward.

Labor costs. Should organizations find themselves classifying more workers as employees (who were previously independent contractors), expect a steep rise in labor costs for those employers. Purportedly, to prevent misclassifications and system abuse, there are stricter guidelines around classifying workers as independent contractors.

Workforce planning. With nearly 50% of an enterprise’s total workforce comprised of contingent labor, the final ruling could have significant implications on talent allocation. With fewer contingent workers, how does that affect talent acquisition and total talent management strategies? Having the right talent at the right time could take on an entirely new meaning.

Direct sourcing strategy. A global talent pool to attract and hire contingent workers is a major component of direct sourcing. Enterprises with a focus on skills-based hiring have boundaryless options when it comes to contingent labor. However, a reduction in contingent labor coupled with stricter remote work policies suddenly shrinks the potential labor pool drastically.

Worker flexibility. The benefit of work-life balance for an employee is often viewed as an acceptable tradeoff to higher compensation. The same holds true for contingent workers. The scheduling flexibility and client freedom are just a couple of benefits afforded to contingent workers. Under the final ruling, however, those advantages could disappear under an “employee” classification. For example, a noncompete clause as an employee could affect the livelihood of a contingent worker.

FOW paradigm. A Future of Work principle is about being future ready by sourcing talent to execute today as well as tomorrow. Contingent workers are the backbone of that principle. A government ruling that could impact a large percentage of nearly 50% of the workforce is worth taking a closer look. Enterprises hire contingent workers for many strategic positions. It would serve them well to find a happy medium around labor protections for this critical workforce segment.

The Future of Work Exchange will continue to cover this issue and others like it. We encourage you to provide your opinions and feedback. Follow our managing director and thought leader Christopher Dwyer on LinkedIn to be part of the discussion.

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Navigating the Current and Future State of Total Talent Management

I’ve been in the Future of Work, talent acquisition, and workforce management arenas for nearly 18 years. Over that time, I’ve witnessed (as many of us have) two equally-devastating economic downturns, multiple waves of technological innovation, numerous hype cycles of various proportions, the continued evolution of talent management, and one worldwide pandemic that set off Future of Work-era accelerants that have shaped how we work today. Suffice to say, the last two decades have brought tremendous change to the greater world of work and talent.

Even though I identify as an “elder millennial” or “geriatric millennial,” I feel as if I’ve spent enough years in the business world to truly understand what is hype, what is theory, and, of course, what is reality. And in discussions with industry peers, procurement leaders, HR executives, talent acquisition leaders, Chief People Officers, and many, many workforce solution providers over the years, there is no strategy, concept, or topic that draws more debate than total talent management.

For years, conversations around total talent management typically follow one of three separate paths:

  • Total talent management is a revolutionary concept that will allow businesses to better strategize around their workforce given the real-time skills visibility and resource intelligence that TTM provides (via total talent acquisition, total talent intelligence, procurement and HR collaboration, and integrated VMS, RPO, HRIS, and similar systems).
  • Total talent management could one day be a reality, however, in an era when both traditional and extended talent engagement, acquisition, and management each have their separate, critical issues, businesses can tap into “elements” of TTM to derive some value (i.e., total talent intelligence).
  • Total talent management is nothing more than a myth.

There are, as well, arguments that sit in-between the bullets above, as many business leaders believe that total talent management could already be occurring in some mature organizations that have homegrown capabilities combined with cutting-edge strategies and technology to effectively centralize talent acquisition and talent management under a single program. Such a scenario could very well be a reality, given that there is no true set of guidelines for total talent management outside of the expected outcomes of such an initiative, particularly real-time talent intelligence (“total talent intelligence”), enhanced tracking and resource insights, skills-based and intelligence-led hiring, and on-demand fulfillment of new and open roles given existing expertise, depth of the workforce, etc.

The question then arises: Can something without a true current state envision a future state? The debate on total talent management challenges us to consider whether a concept that remains nebulous in its widespread adoption today can truly evolve into a standard practice tomorrow. Despite the skepticism and varying perspectives, one cannot dismiss the potential transformative power that TTM holds in reshaping the future of work and talent management.

In essence, a so-called “future state” of total talent management would revolve around and include these concepts:

  • Artificial intelligence as a central source of automation, knowledge, data, and insights, all of which catalyze skills-based hiring, real-time candidate recommendations based on total talent resources, and predictive modeling/scenario-building that enables deeper, long-term workforce planning (taking account of the total workforce).
  • An interweaving of next-generation integration that blends the best of VMS, ATS, RPO, direct sourcing, and digital recruitment technology to effectively streamline total talent acquisition processes.
  • Utilization of direct sourcing functionality and talent community capabilities to lean on company branding and workplace culture to build a sustainable talent model.
  • A strategic level of collaboration between internal divisions, particularly procurement, HR, talent acquisition, and recruitment, that transcends typical cross-functional coordination to effectively drive advanced talent engagement and sourcing.
  • An innovative spin on skills-based hiring that places expertise and skills at the very center of both traditional recruitment and non-employee candidate engagement to assess the presence of skills within the entire workforce and select or adapt the most suitable engagement method (and worker or resource) for the needed prerequisites.

As the total talent management debate unfolds, navigating between skepticism and optimism, the envisioned “future state” beckons—an era where artificial intelligence fuels skills-based hiring, next-gen integration revolutionizes acquisition processes, and strategic collaboration across divisions reshapes talent engagement. Whether TTM remains a nebulous concept or transforms into a standard practice, its potential to redefine the Future of Work and talent management cannot be dismissed, challenging us to envision a transformative landscape ahead.

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Future of Work 2024: Predictions for the Year Ahead (Part III)

The Future of Work Exchange continues its series on 2024 Future of Work predictions, courtesy of the industry’s brightest thought leaders and executives. The below insights are peeks into what the year ahead may bring for organizations across the globe regarding talent, technology, and work optimization. (Read Part I and Part II of our predictions series.)

“Peak AI hype will fade. However, the most innovative and competitive companies will take on the true challenge of AI’s digital disruption – its people. The paramount skill sought by companies will be “good judgement,” elevating it from a soft skill to a crucial human-in-the-loop necessity. Companies will realize that their AI adoption challenge isn’t access to technology, it’s access to people with the skills and bandwidth to stand up the programs. – Tim Sanders, VP of Client Strategy, Upwork

“2024 will see increased dissolution of silos between extended and FTE workforce management, accelerated by integrative technologies and the demand for more flexible, high-impact talent strategies.”Jeff Mike, Head of Insights and Impact at Flextrack

“Classifying independent contractors (and avoiding misclassification) will be even more crucial in 2024. Compliance risk is always a concern when engaging a large contingent workforce. Growing companies may mistakenly classify someone as an “independent contractor” when that person should technically receive the benefits of “employment.” U.S. labor laws are becoming more specific, with a new proposed Six-Factor “Economic Realities” Test to determine worker status on the horizon. Companies must be mindful of labor laws and IC classification, as each country (and even each U.S. state) has its own nuances. Misclassifying employees as independent contractors carries risks and penalties, including fines, jail time, or being banned from talent acquisition in that country. Cover your compliance bases in 2024!”The Team at WorkSuite

“A lot of excitement around AI and the Future of Work is still about how it’s generating efficiencies and improvements. But, as companies go past that initial fervor and move towards a more strategic transformation there’s going to be even more demands on finding skills, upskilling and shaping a new look organization. Businesses will need to learn from digital transformation and recognizing that as work changes, an extended workforce is more able to have the skills to plan and deliver those changes.”Sandeep Dhillon, CEO, Talmix

“The era of corporate monoculture is over. Gen Z is the most culturally aware, globally-connected generation we’ve seen, and they bring a variety of backgrounds, skills, and expectations to the workplace. For 2024, expect far less desire to conform and a greater emphasis on customizable benefits and perks, along with increased consideration of mental health and ethics. The one-size-fits-all, US-centric approach to culture building will be replaced by employee-driven, bottom-up programs that prioritize self-directed engagement and cross-cultural learning. As part of that, executives will need to be trained on cross-culture (and cross-generational) communication. This is a generation that has learned to set their own rules and build skills on the fly, evolving and learning alongside the technology they used to study and connect. Now that they’re in the workplace, Gen Z doesn’t want to be micromanaged; they crave trust, autonomy, and flexibility in their work. Given freedom to experiment, this generation will continue to reinvent the way we look at work, including working remotely, hybridly, and independently as preferred career choices.” – Jessica “JJ” Reeder, Director of Remote Organizational Effectiveness, Upwork

“The proliferation of artificial intelligence as viable and accretive to decision-making has been remarkable to witness this year. The toothpaste is fully out of the tube and there’s no turning back. What’s interesting to see, however, is how some of our predictions last year on the impact of AI on the workforce evolved with the benefit of hindsight. It was originally thought that AI would have an outsized impact on front-line work and those in traditionally blue-collar roles, perhaps as automation took hold in factory and warehouse settings, but as it turns out, many are predicting a greater degree of disruption on IT and marketing roles, which could have profound implications on we view job roles and structures, especially in tech. Conversely, I predict that AI will be beneficial to industrial staffing and the supply chain workforce ecosystem as we realize with increasing confidence how certain job functions aren’t easily performed by anyone other than highly-skilled human beings. There’s a combination of judgment, experience, intelligence, and physical dexterity that coexists seamlessly within the skilled trades, and that’s a confluence of assets that we haven’t yet seen AI capable of credibly pulling off, nor do I see that as likely in the near future.”Vinda Souza, VP of Corporate Communications, Employbridge

 “I expect to see increasing collaboration and maybe even consolidation of traditional parts of the ecosystem with some of the newer entrants. The recently-announced Upwork partnerships with VMS providers have beaten the New Year’s Eve chimes, and I’m sure we’ll see more marketplaces embedded with MSP partnerships and VMS integrations, as the enterprise puts more emphasis on the extended workforce, and wants to bring all the components together. We’re describing 2024 as the year of the grown-up talent marketplace, and instead of competing against centralized programs, they’ll be a part of it.”Dorothy Mead, VP of Marketing and Brand, Talmix

“Distributed work is going to continue to grow and become “smarter” as we all learn how to work differently. Technology is only getting better at connecting us and removing friction that remote work used to have e.g. dropped calls, lack of knowledge-sharing tools, etc. In fact, according to our recent research, days in the office do not directly correlate to higher performance because trust and flexibility are at the core of fostering distributed teams. As people analytics continues to mature as a discipline, thanks in large part to AI, we’ll be able to better customize work arrangements based on data, allowing for greater individualization of work.Dr. Kelly Monahan, Managing Director, Upwork Research Institute 

“Recruitment technology companies have been trying to solve the problem of shift scheduling for years, with varying degrees of success. Now that we’ve reached a tipping point, I predict that AI will help effectively connect candidates with gig work opportunities that not only match their skill sets, but also accommodate their scheduling preferences – and it will be quick and seamless. All of this ties into a broader theme of mobile platforms and artificial intelligence making life easier for workers – to find, apply for, and manage multiple gig jobs, but most importantly, to offer greater flexibility and control over their work lives and futures. Over the past several years we’ve seen increasing consolidation across the staffing ecosystem and the infusion of private equity into staffing, although that cooled somewhat in 2023. For next year, I anticipate that AI-driven efficiencies and advancements in experience design will lead to further market consolidation, with larger staffing firms acquiring and/or integrating with smaller, specialized firms that shore up gaps in segmentation or technical capability. This consolidation, in turn, will ideally lead to a more unified jobseeker experiences, giving candidates broader access to varied job opportunities through the availability of fewer, but more feature-rich and extensible, platforms.” – Colin Mooney, Chief Transformation Officer, Employbridge

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Future of Work 2024: Predictions For The Year Ahead (Part I)

It’s that time of year again when we leverage our insights and experiences from the year that was to effectively look forward to the months ahead. The Future of Work Exchange is excited to share a variety of commentary from thought leaders and executives from across the industry. Today is the first in a multi-part series that will run through the end of next week.

“In 2024, we will see real examples of total talent management (or total workforce optimization) where organizations use newly available tools to get visibility into their entire workforces and use that to drive both better decision-making and to ensure compliance with an increasingly complex regulatory environment.” – Brian Hoffmeyer, SVP of Market Strategies, Beeline

“The Future of Work demands a cognitive contingent workforce management platform, a central nervous system for talent that orchestrates every channel. This platform won’t just hire; it will predict, adapt, and learn — anticipating your needs and delivering the right talent, right when you need it. Human expertise augmented by AI will create a workforce that’s nimble, responsive, and thrives in a constantly evolving landscape.” – Vidhya Srinivasan, Chief Product and Marketing Officer, Magnit

“2024 will be the year that differentiated talent sources start to become more accessible through a single point of entry. VMS platforms, Direct Sourcing platforms, and Marketplace aggregators will become better integrated, allowing organizations to have more coordinated access to all types of contingent labor (contract, consultant, gig, freelance, SOW).” – Kevin Leete, Senior Director of Sales, WorkLLama

“The contingent labor market presents the greatest opportunity for disruption. Over the past decade, we have seen only incremental changes as the value of this workforce segment is increasingly recognized. The need for agility will only continue to grow and when paired with increasing talent shortages, organizations need to broaden their view and approach to ensure their workforce strategies will be both competitive and sustainable.” – Amy Doyle, Global Leader, SVP, Talent Solutions TAPFIN

“AI will benefit the workforce by creating more jobs, improving efficiencies, and powering our imagination to rethink how we work.” – Sunil Bagai, CEO, Prosperix

“In 2024, we expect to see RPO making a comeback and more organizations will leverage their employer brand to attract and engage contingent labor through technology-enabled talent communities and direct sourcing. Unsurprisingly, services procurement is also high on the agenda, given it represents a largely untapped opportunity for procurement to drive huge strategic and efficiency gains as well as cost savings. All of this will pave the way for a more integrated approach to workforce solutions and dare I say it, possibly even total workforce solutions.” – Sara Gordon, SVP Client Relationships, Guidant Global

“Everyone loves a good headline and nowhere more so than tech, where we were inundated in 2021-22 by stories of ‘Quiet Quitting’ and the ‘Great Resignation,’ and of course, the ubiquity of remote work in a COVID-informed knowledge work ecosystem. First, let’s not forget that from the vantage point of the supply chain, most of the talent that support this incredibly robust ecosystem have been working onsite without interruption before, during, and after the pandemic. But for traditionally office-based professionals, a lot has changed in 2023. The pendulum has swung away from white-collar talent and if not directly toward employers, then to somewhere abstract that seems relatively inaccessible to either party. The ‘Great Resignation’ has been replaced by the ‘Great Reckoning’ – a realization that forcing computer-reliant workers back to the office, when they’ve proven historically that they can be effective working remotely – will result in neither increased satisfaction nor increased productivity.

Also, all these RTO mandates conflate work volume with visibility and suggest a level of short-term memory recall. Back before the pandemic, in tech at least, we spent most of our time in an office, but we weren’t particularly heads-down. There were a lot of lunches out, a lot of chit chat in meeting spaces, and a lot of running out midday to go to the gym, meaning that productivity can be higher when those things aren’t a convenient option. That being said, the concept of culture in a world of remote knowledge work is tricky, for precisely that reason. People are working incredibly hard remotely, grinding as it were, without being able to interface with people face-to-face or separate their home and work worlds. That leaves us collectively on the precipice of burnout and contributes to an already epidemic amount of loneliness. For 2024 I predict a radical refocusing on creating cultural connection, leveraging technology and the platform ecosystem to generate and cultivate stronger bonds between people, greater alignment and efficiency, and an increasing level of honesty and authenticity around the concept of identity and fulfillment within a professional context.” – Vinda Souza, VP of Corporate Communications, Employbridge

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New Kids on the Block — Gen Z in the Workplace (Part Two)

In part one of our two-part series exploring the pandemic’s effects on Generation Z in the workplace, several studies revealed Gen Z endured learning challenges and subsequent skills deficiencies. Soft skill inadequacies make it difficult to adjust to today’s workplace demands.

Today, we feature part two, exploring how enterprises can most attract and retain Gen Z employees. Not surprisingly, those strategies are closely tied to offering programs and services associated with the lasting emotional impacts of the pandemic.

Gen Z Represents a Large Talent Pool

As Gen X begins retiring from the workforce, Gen Z is quickly filling those gaps. According to Homebase, Gen Z comprises 30% of the world’s population and is slated to make up 27% of the workforce by 2027.

Based on results of a Paychex report titled, “The Rise of Generation Z: A Paychex Special Report,” Frank Fiorille, vice president of risk, compliance, and data analytics for Paychex, says, “Our data clearly supports the fact that the workforce composition is shifting as more Gen Z members seek full-time and long-term roles, more members of Gen X begin to retire, and Millennials enter their prime earning years,” he said.

“Considering these facts, employers need to develop recruiting and retention strategies that keep Gen Z at the forefront, appealing to their values-based approach and celebrating the unique contributions this group brings to the table.”

Those sentiments were echoed by Adam Smiley Poswolsky, a keynote speaker on fostering belonging and human connection in the workplace, in his Harvard Business Review article “Gen Z Employees Are Feeling Disconnected. Here’s How Employers Can Help.” He writes, “It is imperative that leaders and managers do more to connect and support young employees in these volatile times, not only as a means of engaging the next generation of talent, but as an investment in a collaborative future.”

Recruiting and Engaging Gen Z Workers

When it comes to Gen Z workers, Future of Work tenets, such as empathetic leadership, coaching and mentoring programs, and cultural initiatives, speak strongly to this demographic. Understanding how to attract and retain this growing workforce subset is critical to enterprise competitiveness.

Both the Harvard Business Review article and the Paychex report offered several Gen Z talent strategies. Let’s take a look at some of the more critical ones.

Focus on Mental Health

The pandemic was a life-defining event for Gen Z — they witnessed the deaths of parents and grandparents as a result of COVID-19. It was also life-altering from social and academic perspectives with the overnight move to remote learning and social distancing from friends and family. As Gen Z enters the workplace, HR and business leaders must consider the lasting impacts of those experiences. “A culture built on mental health and wellness goes beyond offering a meditation app; it infuses mental health throughout the organization through policies and programs that take care of your people,” Poswolsky writes.

Mobile Recruitment Strategy

Gen Z was raised on technology. The ability to adopt new technologies and platforms to solve challenges is a skill for many incoming Gen Z workers. For that reason, Paychex advises enterprises to focus on the social and digital aspects of recruiting for this demographic. “Build a strong brand and have mobile-friendly content (e.g., videos) on your website,” the report says.

Onboarding as Community Building

The sense of belonging and community that Gen Z craves should be integrated into the employee onboarding process. For many young employees, onboarding might be their first or second experience ever in a professional setting, says Poswolsky. “It is incredibly important, especially in a remote or hybrid workforce, that onboarding establish a container of mutual support.

Embrace the Entrepreneurial Spirit

The Paychex report revealed that many Gen Zers aspire to own their own business. Having a sense of ownership over a project or initiative can appeal to that entrepreneurial spirit. Look for opportunities to foster those entrepreneurial goals and provide areas of personal growth. While they may be the youngest generation in the workplace, it doesn’t mean Gen Z employees and extended workers can’t make process improvements or contribute to innovative decision-making.

Gen Z enters the workforce with some uncertainty and disconnectedness. Enterprises have an opportunity through coaching/mentoring, team building, and personal recognition to bring workplace balance and a sense of belonging to Gen Z workers. Recruiting contingent and FTE Gen Z talent requires going below the surface level of this workforce demographic to truly understand what drives their interests and motivates them. This is a unique moment in workplace history to blend four generations of workers. Gen Z is poised to take on this moment and deliver at the highest levels.

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New Kids on the Block — Gen Z in the Workplace (Part One)

The global pandemic transformed overnight how work gets done and how employees interact. Enterprises emerged from this tumultuous period with an evolved mindset toward employee flexibility and engagement. As the Future of Work movement emerged, employees from Gen Y to baby boomers recalibrated their work styles — with many adapting to new workforce expectations.

While the multi-generational workforce continues to adjust, newly arrived Gen Z workers (which consist of 20% of the workforce) face several challenges related to their own experiences during the pandemic. Many came through it, not with a new sense of self, but with a feeling of uncertainty and unpreparedness.

The Pandemic and Gen Z — A Retrospective

Most Gen Z workers (representing those born between 1997 and 2012) experienced remote learning (high school and college) during the height of the pandemic. Despite being technologically savvy, online learning and general fears during the pandemic reshaped this generation and its outlook on work and life.

An article by the National Society of Leadership and Success says that during the pandemic, “…education is a pain point for this generation (Gen Z). Adapting to fully remote learning has distanced them from the things they enjoy about school while also making it harder for them to actually learn.”

Gen Z experienced a “generational defining event” going through the pandemic. One that forever altered their view of themselves and the world around them. In the study “The Impact of COVID-19 and Gen Z Looking Ahead” by The Center for Generational Kinetics (CGK), several overall observations were made describing how Gen Z responded during the pandemic and their views of the future. Those revelations included:

  • Gen Z are more dependent on technology during the COVID-19 pandemic, especially streaming video, Wi-Fi, connected devices, and social media.
  • Gen Z is experiencing higher rates of anxiety, stress, and depression when thinking about the state of the world and the future.
  • Gen Z high school students have an overall negative experience with online learning during COVID-19 and would much rather have in-person education classes than online education classes.
  • Gen Z understands that COVID-19 will change their perspective of the future and believes their generation will bring much-needed, positive change to the world.

Similar insights emerged from a nationwide poll conducted by MTV and The AP-NORC Center for Public Affairs Research from September 1 to 19, 2021, using TrueNorth®, which indicated that “a majority of Gen Z, 65%, cite education as very or extremely important to their identity. And the pandemic is taking a toll on their education and career goals. Forty-six percent feel that the pandemic has made pursuing their educational or career goals more difficult. Fewer Millennials (36%) or Gen X (31%) share that concern.”

Workplace Unpreparedness

The lack of connectedness with classmates and educators, coupled with learning challenges impacted Gen Z soft skills development, according to several studies. A sense of skills deficiencies is not lost on Gen Z either.  A study by The Workforce Institute cites Gen Z feeling unprepared in the following areas:

  • Negotiating (26 percent)
  • Networking (24 percent)
  • Speaking confidently in front of crowds (24 percent)
  • Working long hours (24 percent)

In the same study, “one in five also feel their education hasn’t adequately prepared them to resolve work conflicts (23%) or be managed by another person (21%).” However, there are positive areas as well. For example, Gen Z feels confident about working with customers (56%) and working in a team (57%).

CGK states in its study that, “…Gen Zers already in the workforce are feeling a massive reset at exactly the time they should be starting to build their independence and self-reliance.” This of course should be a major point of recognition for enterprises recruiting Gen Z workers.

Next week, part two will explore how enterprises can most attract and retain Gen Z employees. Not surprisingly, those strategies are closely tied to offering programs and services associated with the lasting emotional impacts of the pandemic.

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DE&I and Balancing Business and Human Imperatives

The Future of Work movement would not be what it is without Diversity, Equity, and Inclusion (DE&I) playing a significant part in the paradigm. A decade ago, diversity was associated more with supplier initiatives focused on Minority- and Women-Owned Businesses. The term has evolved and expanded into DE&I where the human element is now the priority.

A recent Future of Work Exchange Podcast hosted by Christopher Dwyer, managing director for FOWX, featured Rocki Howard, chief equity and impact officer for The Mom Project, who discussed the role and impact of DE&I on the Future of Work movement.

The Mom Project is a digital talent and community platform serving 1.2 million users (the majority being moms as well as over 3,000 companies from small- to medium-sized businesses to Fortune 500).

This article recaps some of that discussion. Note that this excerpt has been edited for readability.

Christopher Dwyer: While the Future of Work relies on technology and innovation, it also brings focus to the humanity of the worker. Workers crave flexibility — not just work-life balance — but also work-life integration. Describe what the renewed interest in workers being people not just commodities means to you.

Rocki Howard: Often when I’m speaking and coaching about diversity initiatives and what makes them sustainable, there are two core components to consider. You have to consider diversity as a business imperative and as a human imperative. When I made the purposeful pivot in my career to focus on diversity, equity, inclusion, and belonging (DEIB), one of the things I found was that many companies were focused on the systemic issues that take place or that need to be fixed and then take place. And that is critical and important, and we have to do it.

But one of the things that I was extremely disappointed by was the lack of conversations that were happening around people. Not talking about what is the experience for Rocki Howard as she works for company XYZ and how that should impact how we are recalibrating our systems at work and how we treat people. Because there has been a power shift in terms of the world of work. Employers used to hold all the power. That’s no longer the case. There needs to be a partnership.

Quite frankly, that’s one of the reasons I came to work for The Mom Project. Our mission is always about people. We’re always talking about mom and how we can support mom. Even when we think internally at The Mom Project, we listen to the voices of the people who work for us. We’re not trying to create systems or programs in a checkbox or in a performative way.

Even as we partner with organizations, we are looking for those who have respectful workplaces and respect the voices of moms and their dual working status. It can’t just be the business imperative. The human imperative has to be there as well. For companies that are going to get this right, it can’t be just about the human imperative either. There has to be a balance between the business imperative and the human imperative.

CD: There are many organizations that have their hearts in the right place, but they don’t know where to start with a DE&I initiative. They want to be more diverse in the way they think as well as have more diverse voices in their organization, while also being more inclusive. Based on your vast experience, knowledge, and expertise, how should businesses recalibrate the way they think about DE&I?

RH: I could talk for hours on this topic. First, you need to start with an honest assessment of what diversity means within your particular culture. Begin with the end in mind. When you define success in your organization, what does that look like? What pillars of diversity do you want to focus on? Have you talked with your employees? When I started at The Mom Project, I spent significant time doing focus groups with various employees asking questions about how authentic they thought our initiatives were. What did they want to see? What was important to them? What would make them proud as we move forward? I don’t think we spend enough time doing this. Often, we fall into comparison syndrome where if X company is approaching diversity a certain way, then we should be doing that. But that may not be what works for your specific environment.

Second, I think we need to start moving towards integrated DEIB solutioning. There’s been a tremendous amount of focus on DEIB during the recruiting cycle, but we haven’t moved beyond that through the talent management lifecycle. That’s important for us to do. One of my clients once said they couldn’t recruit their way out of the problem. However, if they’re not thinking about the experience throughout the lifecycle, then they’re not going to reach equity, inclusion, and belonging. They won’t see successful sustainable initiatives as a result.

Lastly, DEIB is not a singular “problem to solve.” We need to be more collaborative. It is not something that can be solved by one person or one company as a competitive advantage. Coming together as a global community as we work together to solve this is going to be important as will leaning on partnerships with organizations like The Mom Project. Everyone has a role to play. And no one can be removed from the conversation. When I think of companies that are at the starting line, those are the conversations to get started. And then you drive everything else from there.

CD: When we look at the landscape (i.e., workforce solutions and the talent acquisition industry) a year from now, where do you feel DE&I and diversity as a whole will be?

RH: That question is one that keeps me up at night. We’re starting to see an erosion of diversity resources, whether it’s people, money, or time resources. But what I’m really hopeful of is that we’re not going to take steps back. Collectively, I think society and our communities are going to hold us accountable for the promises that we’ve made to continue to move forward. If there’s one hope I have for DEIB initiatives moving forward, is that we crack the frozen middle. Many times where diversity initiatives go to die within our organizations is at middle management. What I’d like to see is for us to crack that frozen middle and get our middle managers involved and integrated into being inclusive leaders. I think the leadership framework must change. And we must crack that frozen middle in order to have real impact. That’s what I’m hoping we will see moving forward.

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Voices Behind Quiet and Loud Quitters

One of the main tenets of the Future of Work is employee engagement. It sets the tone for how to motivate, influence, and inspire workers to embrace their work and the culture of the enterprise. Since 2022 when the workplace began to normalize after two tumultuous years of the pandemic, employee engagement has become a cornerstone to achieving a productive and competitive organization.

What is the result when a lack of employee engagement exists? Two employee behaviors — “quiet quitting” and “loud quitting” — become prevalent. Current workforce statistics indicate that disengagement is more prominent than management probably realizes.

Quiet Quitting Proliferates

In early 2022, a term emerged describing workers who are disengaged from the workplace and generally apply the minimal amount of work necessary to complete their job — quiet quitters. When compared to the overall workforce, quiet quitters represent the majority of workers today, with most struggling with stress and burnout.

According to Gallup’s State of the Workplace 2023 report, 52% of US/Canadian workplace employees fall within the “disengaged” (quiet quitter) category. It also represents the largest group that HR and business managers can actively engage with positive results by listening to employee concerns and issues.

What changes are quiet quitters most looking for to thrive in the workplace?

  • (41%) Engagement/Culture — Providing a sense of purpose and an empathetic environment can go a long way with quiet quitters who feel ignored and undervalued.
  • (28%) Pay and Benefits — Enterprises are often trying to achieve more with less and workers want compensation for the stress experienced and extra hours required to achieve business objectives.
  • (16%) Well-being — Stress levels remain at all-time highs and organizations that actively work toward reducing stress and anxiety by offering mental health programs and wellness initiatives are positive steps toward better engagement and a healthy work climate.

Loud Quitting a Silent Toxin

On the opposite end of the disengaged spectrum are employees who identify as loud quitters —who account for approximately 17% of the US/Canadian workforce according to Gallup. Where quiet quitters are often looking for better engagement to change their outlook on work, loud quitters are “employees (who) take actions that directly harm the organization, undercutting its goals and opposing its leaders,” says Gallup.

Trust has been irrevocably broken between these employees and their business managers and leadership team, leading to purposeful actions to disrupt productivity. Loud quitting is a far more concerning issue because of the negative intent involved. As enterprises strive toward greater competitiveness through digital transformation and other significant initiatives, loud quitters are the arch nemesis of change management.

True Cost of Disengagement

According to the Gallup report, disengaged employees — the combination of quiet quitting and loud quitting — cost the global economy $8.8 trillion or 9% of global GDP. What this indicates is that 1) quiet and loud quitting must be addressed as a serious workplace issue, 2) HR and management need to elevate employee engagement as a workplace imperative or risk further erosion in productivity, and 3) evaluate the hiring process to ensure the enterprise is attracting candidates with the appropriate skillsets and desire to bring their best to the workplace.

Workplace Behavioral Definitions

The following are terms and buzzwords describing employee and enterprise behaviors that can have negative consequences on workplace productivity.

Quiet Quitting:

An informal term for the practice of reducing the amount of effort one devotes to one’s job, such as by stopping the completion of any tasks not explicitly stated in the job description. The term implies that this is done secretly or without notifying one’s boss or manager. Quiet quitting doesn’t actually refer to quitting a job. The term is used in varying ways that refer to different methods of reducing productivity or the amount of work one performs.

Loud Quitting:

“Loud quitting” is a workplace trend that involves an employee making a scene or openly expressing perceived negative aspects of their working experience before or during resignation. This phenomenon grew out of The Great Resignation, similar to quiet quitting.

Quiet Hiring:

An informal term for the practice in which an employer fills workforce gaps in ways other than hiring new full-time employees, such as by training and/or shifting existing employees into different roles or using independent contractors to cover certain roles and responsibilities. The term implies that this is done secretly or simply without being explicit about the intent behind such changes. The practice is often interpreted as a way for the employer to reduce or avoid costs.

Quiet Firing:

An informal term for the practice in which employers make workplace conditions worse for employees with the intent of driving some of them to quit. The term implies that this is done secretly or at least subtly enough to make it appear unintentional. The practice is thought to be done to avoid the financial and legal costs that an employer can incur when firing an employee.

Bare Minimum Monday:

“Bare minimum Mondays” are workplace trends where employees do the least possible work on Mondays to avoid burnout during the remaining workdays. Examples of these practices include attending only important meetings, starting Monday with a self-care routine, and taking a break from checking emails.

Calibrated Contributing:

Jim Detert, Ph.D., John L. Colley Professor of Business Administration at the University of Virginia, coined the term “calibrated contributing” as a more accurate definition for employees described as “quiet quitters.” According to Detert, “Calibrated contributing starts from the premise that what we’re seeing might be a very rational response to one’s work situation. If managers can acknowledge that calibrated contributing is, in many cases, rational behavior in response to the terms of employment they’re offering, then they can start to own the responsibility to do something productive about it.”

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