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It’s that time of year again when we leverage our insights and experiences from the year that was to effectively look forward to the months ahead. The Future of Work Exchange is excited to share a variety of commentary from thought leaders and executives from across the industry. Today is the first in a multi-part series that will run through the end of next week.

“In 2024, we will see real examples of total talent management (or total workforce optimization) where organizations use newly available tools to get visibility into their entire workforces and use that to drive both better decision-making and to ensure compliance with an increasingly complex regulatory environment.” – Brian Hoffmeyer, SVP of Market Strategies, Beeline

“The Future of Work demands a cognitive contingent workforce management platform, a central nervous system for talent that orchestrates every channel. This platform won’t just hire; it will predict, adapt, and learn — anticipating your needs and delivering the right talent, right when you need it. Human expertise augmented by AI will create a workforce that’s nimble, responsive, and thrives in a constantly evolving landscape.” – Vidhya Srinivasan, Chief Product and Marketing Officer, Magnit

“2024 will be the year that differentiated talent sources start to become more accessible through a single point of entry. VMS platforms, Direct Sourcing platforms, and Marketplace aggregators will become better integrated, allowing organizations to have more coordinated access to all types of contingent labor (contract, consultant, gig, freelance, SOW).” – Kevin Leete, Senior Director of Sales, WorkLLama

“The contingent labor market presents the greatest opportunity for disruption. Over the past decade, we have seen only incremental changes as the value of this workforce segment is increasingly recognized. The need for agility will only continue to grow and when paired with increasing talent shortages, organizations need to broaden their view and approach to ensure their workforce strategies will be both competitive and sustainable.” – Amy Doyle, Global Leader, SVP, Talent Solutions TAPFIN

“AI will benefit the workforce by creating more jobs, improving efficiencies, and powering our imagination to rethink how we work.” – Sunil Bagai, CEO, Prosperix

“In 2024, we expect to see RPO making a comeback and more organizations will leverage their employer brand to attract and engage contingent labor through technology-enabled talent communities and direct sourcing. Unsurprisingly, services procurement is also high on the agenda, given it represents a largely untapped opportunity for procurement to drive huge strategic and efficiency gains as well as cost savings. All of this will pave the way for a more integrated approach to workforce solutions and dare I say it, possibly even total workforce solutions.” – Sara Gordon, SVP Client Relationships, Guidant Global

“Everyone loves a good headline and nowhere more so than tech, where we were inundated in 2021-22 by stories of ‘Quiet Quitting’ and the ‘Great Resignation,’ and of course, the ubiquity of remote work in a COVID-informed knowledge work ecosystem. First, let’s not forget that from the vantage point of the supply chain, most of the talent that support this incredibly robust ecosystem have been working onsite without interruption before, during, and after the pandemic. But for traditionally office-based professionals, a lot has changed in 2023. The pendulum has swung away from white-collar talent and if not directly toward employers, then to somewhere abstract that seems relatively inaccessible to either party. The ‘Great Resignation’ has been replaced by the ‘Great Reckoning’ – a realization that forcing computer-reliant workers back to the office, when they’ve proven historically that they can be effective working remotely – will result in neither increased satisfaction nor increased productivity.

Also, all these RTO mandates conflate work volume with visibility and suggest a level of short-term memory recall. Back before the pandemic, in tech at least, we spent most of our time in an office, but we weren’t particularly heads-down. There were a lot of lunches out, a lot of chit chat in meeting spaces, and a lot of running out midday to go to the gym, meaning that productivity can be higher when those things aren’t a convenient option. That being said, the concept of culture in a world of remote knowledge work is tricky, for precisely that reason. People are working incredibly hard remotely, grinding as it were, without being able to interface with people face-to-face or separate their home and work worlds. That leaves us collectively on the precipice of burnout and contributes to an already epidemic amount of loneliness. For 2024 I predict a radical refocusing on creating cultural connection, leveraging technology and the platform ecosystem to generate and cultivate stronger bonds between people, greater alignment and efficiency, and an increasing level of honesty and authenticity around the concept of identity and fulfillment within a professional context.” – Vinda Souza, VP of Corporate Communications, Employbridge

Tags : 2024 Predictions