The Future of Work Exchange Podcast welcomes Christy Forest, CEO and Executive Director at LiveHire, to discuss the current state of direct sourcing, the future of this high-impact strategy, the reality of total talent management, and much more.
This week’s podcast, sponsored by Worksuite, also highlights the importance of “balance” between human-centricity and digital evolution.
There is often a major discussion around the technology-led attributes of the Future of Work movement, particularly with artificial intelligence (AI) garnering headlines and encompassing the average LinkedIn feed. However, entering a new year, there should just as much conversation around another key facet of the Future of Work: the transformation of business thinking.
This space and most of the Future of Work Exchange’s thought leadership revolves around the concepts of automation, technology, and the platforms revolutionizing the greater world of work and talent. In fact, our definition of the Future of Work pointedly refers to these advancements: the evolution of talent engagement and talent management through new technology, as well as the introduction of exciting platforms that are actively pushing the boundaries of “work optimization,” are two distinct components at the very core of this movement.
However, in what was exacerbated by the impact of the COVID-19 pandemic, there is something “bigger” than us all at play right now within the business arena: the power of the human mind to traverse archaic thinking and blend progressive, diverse concepts with a focus on emotional- and empathy-led leadership principles.
This isn’t just a “we need more humanity” idea nor is it another piece on why the contemporary enterprise fares better with emotionally-charged concepts. No, this is the very awareness that we are all human, that the workforce is human, and people are what make us successful and our businesses successful.
Humanity is the foundation of the business world. And everything we do, whether it’s strategize around the global market or configure our utilization of technology, must revolve around the notion that people, and their/our minds, are the driving force of innovation, progress, and success.
It’s how we put ourselves in someone else’s shoes as they contend with rough situations at home (empathy). It’s how we prioritize the depth of the human mind in how we conduct workforce planning (conscious leadership). It’s how we build AI models that reflect the soft skills and emotional intelligence we require to succeed. It’s how we ensure a future where technology not only augments our capabilities but also aligns with our human values, understanding that innovation must serve a purpose beyond efficiency.
And, most critically, it’s how we shape the future of how we work by emphasizing a holistic approach that harmonizes the technological advancements of the digital era with the enduring importance of emotional and human intelligence.
As business leaders, our ability to recognize of the true power of innovative thinking is what will set us apart from the competition. Enterprises must strive to build and develop workplace environments that foster inclusivity and belonging, as well as reflect an aura of charity, diversity, and empathy. A commitment to fostering this atmosphere is not just a business strategy; it becomes a cornerstone for sustained success, empowering teams to navigate complexities, adapt to change, and collectively propel the organization towards a brighter, more resilient future in 2024 and beyond.
The world of work is rapidly shifting towards recognizing the profound impact of emotional thinking, empathy, diverse thinking, and advanced emotional intelligence. These qualities not only enhance individual and collective well-being but also contribute significantly to the success and sustainability of organizations in an ever-changing and complex business environment. As we continue to navigate an ever-evolving Future of Work-led landscape, embracing and cultivating these attributes will be a defining factor in achieving lasting success and relevance.
The Future of Work movement would not be what it is without Diversity, Equity, and Inclusion (DE&I) playing a significant part in the paradigm. A decade ago, diversity was associated more with supplier initiatives focused on Minority- and Women-Owned Businesses. The term has evolved and expanded into DE&I where the human element is now the priority.
A recent Future of Work Exchange Podcast hosted by Christopher Dwyer, managing director for FOWX, featured Rocki Howard, chief equity and impact officer for The Mom Project, who discussed the role and impact of DE&I on the Future of Work movement.
The Mom Project is a digital talent and community platform serving 1.2 million users (the majority being moms as well as over 3,000 companies from small- to medium-sized businesses to Fortune 500).
This article recaps some of that discussion. Note that this excerpt has been edited for readability.
Christopher Dwyer: While the Future of Work relies on technology and innovation, it also brings focus to the humanity of the worker. Workers crave flexibility — not just work-life balance — but also work-life integration. Describe what the renewed interest in workers being people not just commodities means to you.
Rocki Howard: Often when I’m speaking and coaching about diversity initiatives and what makes them sustainable, there are two core components to consider. You have to consider diversity as a business imperative and as a human imperative. When I made the purposeful pivot in my career to focus on diversity, equity, inclusion, and belonging (DEIB), one of the things I found was that many companies were focused on the systemic issues that take place or that need to be fixed and then take place. And that is critical and important, and we have to do it.
But one of the things that I was extremely disappointed by was the lack of conversations that were happening around people. Not talking about what is the experience for Rocki Howard as she works for company XYZ and how that should impact how we are recalibrating our systems at work and how we treat people. Because there has been a power shift in terms of the world of work. Employers used to hold all the power. That’s no longer the case. There needs to be a partnership.
Quite frankly, that’s one of the reasons I came to work for The Mom Project. Our mission is always about people. We’re always talking about mom and how we can support mom. Even when we think internally at The Mom Project, we listen to the voices of the people who work for us. We’re not trying to create systems or programs in a checkbox or in a performative way.
Even as we partner with organizations, we are looking for those who have respectful workplaces and respect the voices of moms and their dual working status. It can’t just be the business imperative. The human imperative has to be there as well. For companies that are going to get this right, it can’t be just about the human imperative either. There has to be a balance between the business imperative and the human imperative.
CD: There are many organizations that have their hearts in the right place, but they don’t know where to start with a DE&I initiative. They want to be more diverse in the way they think as well as have more diverse voices in their organization, while also being more inclusive. Based on your vast experience, knowledge, and expertise, how should businesses recalibrate the way they think about DE&I?
RH: I could talk for hours on this topic. First, you need to start with an honest assessment of what diversity means within your particular culture. Begin with the end in mind. When you define success in your organization, what does that look like? What pillars of diversity do you want to focus on? Have you talked with your employees? When I started at The Mom Project, I spent significant time doing focus groups with various employees asking questions about how authentic they thought our initiatives were. What did they want to see? What was important to them? What would make them proud as we move forward? I don’t think we spend enough time doing this. Often, we fall into comparison syndrome where if X company is approaching diversity a certain way, then we should be doing that. But that may not be what works for your specific environment.
Second, I think we need to start moving towards integrated DEIB solutioning. There’s been a tremendous amount of focus on DEIB during the recruiting cycle, but we haven’t moved beyond that through the talent management lifecycle. That’s important for us to do. One of my clients once said they couldn’t recruit their way out of the problem. However, if they’re not thinking about the experience throughout the lifecycle, then they’re not going to reach equity, inclusion, and belonging. They won’t see successful sustainable initiatives as a result.
Lastly, DEIB is not a singular “problem to solve.” We need to be more collaborative. It is not something that can be solved by one person or one company as a competitive advantage. Coming together as a global community as we work together to solve this is going to be important as will leaning on partnerships with organizations like The Mom Project. Everyone has a role to play. And no one can be removed from the conversation. When I think of companies that are at the starting line, those are the conversations to get started. And then you drive everything else from there.
CD: When we look at the landscape (i.e., workforce solutions and the talent acquisition industry) a year from now, where do you feel DE&I and diversity as a whole will be?
RH: That question is one that keeps me up at night. We’re starting to see an erosion of diversity resources, whether it’s people, money, or time resources. But what I’m really hopeful of is that we’re not going to take steps back. Collectively, I think society and our communities are going to hold us accountable for the promises that we’ve made to continue to move forward. If there’s one hope I have for DEIB initiatives moving forward, is that we crack the frozen middle. Many times where diversity initiatives go to die within our organizations is at middle management. What I’d like to see is for us to crack that frozen middle and get our middle managers involved and integrated into being inclusive leaders. I think the leadership framework must change. And we must crack that frozen middle in order to have real impact. That’s what I’m hoping we will see moving forward.
The Future of Work Exchange Podcast welcomes Rocki Howard, Chief Equity and Impact Officer at The Mom Project, to discuss the evolution of diversity and the role (and impact) of DE&I on the Future of Work movement.
In addition, this week’s podcast looks back on last month’s Future of Work Exchange LIVE event in Boston and chats about recent inflation news and its link to the volatile labor market.
Diversity, equity, and inclusion (DE&I) is a foundational element of the Future of Work movement. Inclusive workplace cultures, diverse workforces, and equitable treatment of talent are all critical attributes of successful organizations. Today on the Future of Work Exchange, we present an exclusive infographic, The Top Four DE&I Strategies in 2023.
In 2023, direct sourcing is more than the sum of its parts; rather, it represents near alignment with the direction of business now and in the relative future. The labor market is still unsettled, while economic uncertainty (unfortunately) still rules the day. Businesses are in a continued war for talent, as unemployment sinks to historic lows and millions of job openings remain.
In addition, the Future of Work movement and resulting transformations actively dictate that businesses shift their hiring strategies. All of these facets together represent both a new challenge and a new opportunity for direct sourcing: helping enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.
Enterprises need sustainable talent most to remain competitive and enable future agility. Direct sourcing can help enterprises achieve talent sustainability through several means.
First and foremost, it’s about building a talent pipeline of potential candidates, which can be tapped into immediately. By cultivating a talent pipeline, enterprises can proactively source and develop talent, avoiding circumstances where critical roles are vacant for long periods. Often, organizations struggle to implement adequate succession plans. Direct sourcing can help make succession planning a reality — a critical component of a sustainable talent strategy.
A flexible workforce is not just associated with work models but culture as well. Fostering a diverse and inclusive workforce through direct sourcing opens the door to varying perspectives on enterprise challenges. Contingent and permanent job candidates view flexibility as a means to encourage diversity, equity, and inclusion — a driver for talent retention and enterprise innovation. Diversity-focused organizations, networks, and forums are channels for direct sourcing engagement. And by sourcing talent from diverse channels, enterprises can build a more inclusive and diverse workforce that better reflects the communities in which they operate.
One of the biggest challenges with direct sourcing is building a pipeline of quality candidates. What is the solution? Organizations must transform their engagement efforts by leveraging the very strength of direct sourcing itself — building relationships through intentional and strategic talent outreach. Engaging with talent directly helps to build relationships with candidates and to foster a sense of connection with the organization. This can lead to higher retention rates and a more immersed and committed workforce.
In some cases, HR and business leaders must cultivate relationships over a longer period. This is where talent communities can benefit. A talent community is a group of individuals who have expressed interest in working for a particular company or in a particular industry. Talent communities can take many forms, from LinkedIn groups to online forums. At their core, talent communities provide a platform for organizations to connect with candidates and nurture relationships over time. They are also ideal for expanding the employer brand to a wider audience and communicating the organizational culture — both leading to attracting top talent and creating a competitive differentiator for the enterprise.
Direct sourcing is not simply a portal for attracting potential job candidates. Instead, it’s a strategic imperative that is paramount to enterprise talent sustainability. And with sustainability comes organizational agility, flexibility, and resiliency — all of which enable an enterprise to thrive in a volatile marketplace.
Diversity programs continue to evolve, and enterprises must ensure their efforts span the total talent spectrum. Often, diversity initiatives are primarily focused on full-time, permanent employees. However, with contingent talent now comprising more than half of organizations’ entire workforce, diversity should permeate contingent workforce management (CWM) strategies.
In fact, recent Ardent Partners and Future of Work Exchange research indicates 62% of enterprises plan to infuse diversity initiatives into their CWM efforts as part of their workplace goals.
CWM and the Future of Work movement are aligned in their workforce direction. Extended workers represent a global talent pool where flexibility and a skills-based portfolio are at their core. Equally important, however, are the unique perspectives and outside viewpoints of contingent workers that cater to diverse thinking and enterprise representation.
Studies show that a diverse (permanent and contingent) workforce contributes to increased productivity and higher innovative output. InStride, a provider of workforce education programs, provides several insightful statistics on diversity’s impact on employees and their enterprises.
When it comes to diversity and the contingent workforce specifically, the numbers are just as impressive and impactful. In a Forbes article, Ashish Kaushal, founder of Consciously Unbiased, shared statistics from his report, “The Future of Diversity, Equity & Inclusion (DEI) in the Contingent Workforce 2022.”
In the report, executives who identified their contingent DE&I programs as leading-edge reported notable business advantages, “such as 29% reporting that their organization’s ability to attract talent is a source of competitive advantage, 16% receiving a high return on investment (ROI) for their contingent labor, and 27% considering their contingent workforce a high-performing addition to their total workforce.”
These outcomes are not coincidences but rather solid indications of the importance of diversity programs to extended workers. Despite the U.S. pushback on diversity and inclusion initiatives from local and state governments, many enterprises understand these facts and are expanding their global contingent talent pools as a result.
Vaishali Shah, vice president of diversity & inclusion for Randstad Sourceright, advises organizations in her article for DiversityInc, to ask themselves the following questions about their contingent workforce:
In today’s Future of Work paradigm, contingent workforce management strategies must have a diversity component to be successful. There are no more studies required to point out this fact. Diversity equals progress and competitiveness.
When we talk about Future of Work job candidates, it’s often in the context of active recruiting through direct sourcing initiatives, talent marketplaces, or online recruiting platforms. With the transition to skills-based hiring, attracting and selecting the right candidate is even more critical in meeting enterprise goals. As such, it may be time to expand the talent pipeline and include passive job seekers. This candidate segment can lie under the recruitment radar among the hundreds of active job applicants vying for coveted organizational roles.
Who are passive job candidates? These mostly employed individuals are not currently looking for employment opportunities. Many are happy in their place of work, but should the right career opportunity present itself, they could be persuaded to leave. According to Zippia, an online job recruiting firm, 73% of potential candidates are passive job seekers. And a considerable 87% of these candidates are open to the new job opportunities provided by active recruitment.
Attracting passive job candidates relies on initiatives that are already cornerstones of the Future of Work paradigm. Diversity, equity, and inclusion (DE&I) programs are attractive to this recruitment segment because they want to work for employers that are progressive and supportive of various causes and lifestyles. Thus, it is imperative that organizations promote their DE&I efforts and results on social media and corporate communications for wide exposure. LinkedIn shared that a total of 134.5 million users regularly uses the platform every day. In addition, more than 48% of LinkedIn users are active each month. Enterprises should be using the platform to expand their reach in the marketplace, promote programs that capture company culture, and solicit users who are interested in employment or organizational programs.
With more enterprises restricting remote work, it is job flexibility and remote/hybrid models that continue to resonate with employees and many job seekers. Now is the time to capitalize on that fact and emphasize that the enterprise fully supports work/life balance and remote/flexible scheduling. Employees who previously enjoyed those benefits but are facing restrictions or revised policies may be more open to recruitment inquiries. At the very least, now is the time to communicate with current and potential employees about the intent to remain a remote/hybrid workplace.
Shifting now from attracting passive candidates to actively recruiting them, there are several strategies identified by the Society for Human Resource Management (SHRM) to accomplish that objective.
Whether it’s LinkedIn, Facebook, or association online job boards, social media’s reach is unparalleled. LinkedIn for example, offers recruiter subscriptions to best leverage the platform’s community. According to SHRM, “Another way to find passive job seekers on LinkedIn is to use the ‘advanced people search’ tool and enter your criteria for the ideal candidate for a job that is or will be available at your organization.”
Establish a company blog to share industry trends and information that business professionals in the field can turn to. It positions the enterprise as thought-leading and engaged with the sector, which can attract passive job candidates looking for best-in-class employers.
When passive job candidates are identified, the enterprise can target specific materials to them that speak to programs or benefits candidates would find attractive. Market those DE&I initiatives or hybrid work models as a reason to consider working for the enterprise.
Employees can serve as a critical extension of an organization’s recruitment strategy. With an employee referral program, outreach can occur via social media channels or through personal communication. Often, there are perks, such as a bonus for referrals that result in a hire. More importantly, an employee referral program promotes employee engagement and can lead to recruitment cost and time savings.
Passive does not mean uninterested. It is the responsibility of HR and business leaders to seek out recruitment opportunities and cultivate relationships with job candidates who possess skills and capabilities that could be a competitive differentiator for the organization. In my own professional life, I was a passive job candidate who received a LinkedIn invitation from Ardent Partners’ founder and chief research officer Andrew Bartolini to explore a potential job opportunity with his firm. I was not actively applying or networking for new employment opportunities. However, after two months of casual conversations with Andrew and his team, the position we discussed was an ideal fit with my background and professional passions. And here we are. Passive candidates need a reason to walk through the door. Show them the reasons why.
Diversity, equity, and inclusion (DE&I) is widely regarded as a critical component of a Future of Work vision. It is an important initiative for enterprise and employee unification, engagement, and inclusion for workers of all backgrounds and demographics. Despite those positive intents, DE&I is under greater scrutiny from local and state governments that view such programs as part of a “woke” agenda. However, understanding its value and reward, enterprises across the U.S. continue to foster DE&I principles and integrate them into their recruitment and workforce engagement strategies.
With the current political and social polarization that exists, HR and managers must maintain the momentum of DE&I and further drive its criticality within the organization. Two areas that are extremely relevant today are unconscious bias and employee resource groups. The intent of addressing these two areas is to bring greater awareness to our own biases while recognizing the needs underserved employees in the enterprise who may be impacted by unconscious bias themselves.
The University of California San Francisco (UCSF) defines this concept as “Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing.”
One interesting aspect of unconscious bias that UCSF points out is that it’s “…far more prevalent than conscious prejudice and often incompatible with one’s conscious values.” This is an important statement for HR and managers because it means with engagement, employees can better recognize and quell unconscious bias in their own interactions.
Examples of different types of unconscious bias include affinity bias, confirmation bias, conformity bias, and gender bias. Lattice, a people management platform, says a few key approaches can help reduce the effects of unconscious bias.
The first employee resource group (ESG) was established by black employees at Xerox in the 1960s in response to high racial tensions in the workplace. An ESG is a voluntary, employee-led group with members who share similar interests or demographic characteristics.
According to an article from Great Place to Work, ESGs “… exist to provide support and help in personal or career development and to create a safe space where employees can bring their whole selves to the table. Allies may also be invited to join the ERG to support their colleagues.”
Great Place to Work says ESGs are effective in the workplace for several reasons.
A key factor in the success of an ESG is having an executive sponsor. Ceridian, a human capital management software company, says, “An executive and/or leadership sponsor can not only help to increase visibility, innovation, and awareness, but can also help align ERG activities with business goals. Additionally, commitments from senior leaders signal a wider, organizational commitment to improving diversity, equity, and inclusion practices.”
We live in a polarized world that has led to significant divides. The workplace is a melting pot of employees with many outside societal and political viewpoints that share a common goal: the success of the enterprise. DEI must remain a strategic priority for organizations to ensure that despite the societal divide, its inner walls are a place of cohesiveness, diversity, inclusion, and equality.
Amish Mehta, managing director and CEO for CRISIL, a global analytical company, summed up the importance of DE&I in his firm, “As a people-first organization, we are committed to equal treatment of, and opportunity for, all employees, irrespective of their background, orientation, and preferences. Diversity, Equality, and Inclusion are at the core of CRISIL’s value system,” Mehta says.
“We welcome skills and perspectives that help us serve our clients and communities better and enable us to create a sustainable, and diverse culture where everyone can be their best.”
There’s no question that the world of staffing has entered yet another period of uncertainty. Besieged by the chaos of the COVID-19 pandemic and then, thankfully, amped by a greater need for workforce flexibility and an increased utilization of contingent workers, the staffing arena faces a watershed year ahead.
Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses leveraged more extended talent in 2022 than 2021, proving that:
Glider.ai is a Best-in-Class, next-generation artificial intelligence platform that has disrupted the staffing and recruitment technology markets. Glider AI’s unique talent intelligence platform provides its users with fully-automated tools to boost candidate assessment and allow hiring managers (and other talent management executives) to remotely execute deep, skill-based recruitment strategies with a robust layer of strength and rigor.
The solution recently polled over 130 staffing, recruiting, HR, and contingent workforce leaders on their intentions, challenges, and general perspectives on the talent arena.
Takeaway #1: Diversity Is, As It Should Be, A Critical Priority
Nearly 90% of executives in Glider’s research study state that initiatives related diversity, equity, and inclusion (DE&I) are a “medium-to-high” priority entering the new year. Of that figure, over 50% deemed it a high priority, proving an old mantra of the Future of the Work Exchange: a diverse talent community is the deepest talent community, especially as it pertains to the extended workforce.
While established diversity programs previously existed in many enterprises, the events and civil unrest of the past three years have driven many businesses to develop and communicate more purpose-driven goals which are linked to societal, economic, technological, and sustainable shifts. To achieve these goals, a large number of businesses are trying to harness the power of a diverse workforce. Glider’s new research study is a pure reflection of the modern enterprise’s 2023 commitment to DE&I in its hiring efforts for both full-time and temporary staff.
Takeaway #2: High-Tech or Low-Tech, It Doesn’t Matter: The Skills-Based Organization is King
Nearly 70% of businesses in the Glider study stated that high-tech and technical skills are currently a high priority for hiring and recruitment. Even though some of the world’s most massive tech brands, such as Alphabet (Google), Microsoft, Meta (Facebook), Amazon, and Salesforce have executed mass layoffs in recent months (and in the case of Alphabet and Microsoft, literally just over the past two weeks), there is still a incredible need for professionals with high-tech skills.
Why? The answer is simple: we are living in a globalized and digitized world of work, in which digital transformation is an ongoing endeavor in nearly every enterprise, not to mention the overarching digital requirements in operating in a networked economy. Some of the highest-level talent in digital fields can only be found in the ranks of the extended workforce, which translates into the need for the average organization to devote more resources to enhancing contingent workforce management.
Too, the flip side of this equation isn’t even a counterbalance, as nearly 80% of organizations state that non-technical roles are a “medium-to-high” priority for businesses. Combined with the aforementioned high-tech stat and we can come to a direct conclusion: the skills-based organization is king.
In 2023, there will be many discussions around the concept of the skills-based organization. And this doesn’t just mean that businesses prioritize the skillsets they have within their ranks or within their talent pools or talent communities, but rather center the way they work around enterprises skillsets, expertise, and experience. By fractionalizing jobs/projects and segmenting the work from the workers, enterprises can more effectively align what needs to be done with the know-how required to address it.
Takeaway #3: Upskilling Remains a Key Focus for Businesses
The new Glider study found that 83% of enterprises placed a “medium-to-high” priority on upskilling as a means to engage top-tier candidates and retain top talent. This just reinforces the idea of the skills-based organization, as expertise has become the de-facto weapon in a skills-driven, digitized business arena. As enterprises to balance an ongoing pandemic, a looming recession, and an increasingly-globalized (and, of course, more competitive) market, skills become ever-so-critical.
Upcoming Future of Work Exchange research finds that nearly 70% of businesses are actively focused on engaging new and advanced skillsets in anticipation of digital transformation, further reinforcing the need to 1) upskill current workers (both FTEs and contingent) and 2) engage talented professionals that can make an immediate impact. The greater focus on upskilling (which is an entirely different entity than reskilling) is crucial for a variety of reasons, including:
Download Glider’s new research study and learn more about skills-based organizations and the state of staffing in 2023.
