“The world of work is changing faster than ever before,” said Upwork Chief Sales Officer Eric Gilpin at the start of the talent platform’s annual “Work Without Limits” summit in Chicago. Gilpin’s opening thoughts echo the evolution of work and talent over the past two-plus years, as Future of Work-era accelerants (and the desire to truly optimize how work is done) rapidly shape the way businesses around the globe operate.
Hayden Brown, President and CEO of Upwork, kicked off the conference reminiscing about what it was like when she finally made it to the corner office and when she got an office with a door for the first time in her career. Today, Hayden says, “Every employee can have their own corner office.” There are after all, new rules for work.
One of the major benefits of this new world of work is that control has been democratized. How, where, and even when people complete their work is in more of their control, and this is a huge benefit to all businesses, said Brown. She challenges the notion that the traditional workplace was what drove success, arguing that this misplaced nostalgia is actually caused by the Mandela effect, where false memories can sometimes be shared by multiple people. “The office was not the secret sauce [of business],” says Brown, and “It is time for business leaders to lead instead of react,” and find the true drivers of business value.
Brown continued her keynote by asking a few challenging questions for business leaders – “Will a location mandate get you the results you want?” and “Are you giving your team the what they need to succeed – the best tools and the best talent?”
The workforce game has changed forever and given the distribution of workforces and of talent overall today, talent access is the key to the new game, part of the new playbook that companies must use to succeed. Contractors will continue to play a larger role in business and the new rules of work must incorporate that view.
Brown believes that Upwork address all of the classic concerns (security and privacy, workforce reliability, cultural concerns, etc.) that business executives may have regarding this tectonic shift in how work is done and the broad shift to non-FTE workers. In today’s world, the leaders that get ahead on this major shift will win…and boldness will be rewarded.
The WWL event featured a variety of industry leaders sharing their thoughts regarding the new world of work:
- “Data gives us the opportunity to be predictable,” said Vito Labate, Vice President, Global Industry Marketing Leader at Capgemini during a panel discussion hosted by Upwork CMO Melissa Waters. In a chat centered around the changes in marketing, this panel highlighted how the application of top-tier freelance talent is a true differentiator (especially within their industry, where personalization is a key factor for clients).
- “Companies have become a bit more comfortable with distributed and remote teams,” said Deb Elias, Director, Product Strategy and Operations at Chargebee. “Technology has played a critical role in how non-co-located team members to collaborate.” Upwork’s Chief Product and Experience Officer, Sam Bright, led a spirited panel discussion on how “the impossible” could be achieved via new Future of Work concepts (and technology!) in functions like product development and engineering now that they have access to highly-skilled, global talent.
- “We’re not just listening…we’re counter-arguing,” stated Jonah Berger, Professor at Wharton School at the University of Pennsylvania during his afternoon keynote address. “We have to allow for agency; we have to give them back some of that freedom and control.” Berger’s fantastic presentation focused on how business leaders can stop “selling” change and begin changing the mindsets around transformation…a crucial factor considering just how much the world of work has changed over the past few years.
