If you’ve been following the news recently, erratic billionaire Elon Musk, he of Tesla and SpaceX fame, finally completed his quest to purchase social media giant Twitter for over $40B just last week. And, in typical Musk fashion, simply buying one of the most storied social media cornerstones of the past decade-plus just wasn’t enough for him: whether with intent or not, he’s already created havoc at an organization that was once lauded for its workforce flexibility.
The Future of Work Exchange, since its inception, has been a source of insights regarding the criticality of workplace culture and ramification of toxicity within corporate boundaries. In an age when resignations are rampant, uncertainty over the economy looms over businesses like a financial specter, and Year Four (yes, Year Four!) of pandemic could create massive disruptions yet again, businesses need to lean on several key factors to not only attract talent, but retain the top-tier expertise it already has.
Workplace flexibility, empathy-led leadership, attention to mental wellness, and robust wellbeing strategies, as well as a strong corporate brand that is associated with these facets, are all crucial elements in creating a positive environment that drives talent retention and boosts both talent engagement and talent acquisition initiatives. Economic downturn aside, the jobs market is still quite hot; United States employers added 261,000 jobs in October, according to The New York Times, a figure that shows that “the economy is resilient.” Furthermore, the Times also reported that:
There have been other recent signs that the labor market remains exceedingly tight. Job openings, after falling significantly in August, rose again in September to 10.7 million. That increase meant there were roughly 1.9 job openings for every unemployed worker. The number of people who quit their jobs — typically a sign that workers are confident they will find better ones — ticked down to 4.1 million but remained high. Layoffs overall have stayed low.
However, that aforementioned specter of a recession cannot be ignored. While “layoffs have stayed low,” none of us can scroll through LinkedIn without hearing news of peers’ and colleagues’ troubles with mass cuts. What does this have to do with Elon Musk and Twitter and workplace culture? Just keep the Times information in the back of your mind.
Musk has made public his desire to buy Twitter for a very, very long time and that dream was realized when the purchase went through last week. Immediately, Twitter, a company known for aspects like its company-wide mental health “holidays,” was immediately turned on its head from a workplace culture perspective. Let’s forget for a second (since the Exchange is not a political site) the “free speech” attributes of Musk’s gunning for the social media giant and instead focus on how much damage he’s done…in just a week’s time.
Musk and Twitter leadership laid off 50% of its staff late last week, with many employees receiving the news indirectly; some were denied access to critical systems, while others could not even log onto their laptops. Some heard of peers being laid off on social media and most others received emails informing them of their newfound, involuntary exits. And, this is only a peek at the culture Musk has already fostered, as beyond the layoffs, some employees found themselves literally sleeping in their offices to meet erratic deadlines:
A Twitter employee who shared a photo appearing to show his boss sleeping on the office floor has caused a stir on the platform. The image, which was tweeted by Evan Jones, a product manager at Twitter Spaces, on November 2, was captioned, “When you need something from your boss at elon twitter.” It shows a woman who has been identified as Esther Crawford, a director of product management at Twitter, wearing an eye mask and lying in a sleeping bag on the floor of what appears to be an office.
Yes, we’ve all had to pull all-nighters before. We’ve all had to burn some midnight oil to get a particular project or two done in our career history. It’s just that these things are adding up and it does not look good for a global organization that is a household brand…especially one that has a career page that says this:
We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.
We’re all about flexibility and equity. At Twitter, we do our work where it makes the most sense. Most roles can be done from home. But some positions take place in the office. Either way, we believe in giving all Tweeps maximum flexibility whenever we can.
There’s no doubt that there is a barrage of negativity surrounding Musk’s Twitter takeover. As reported by Vox:
In the days after Musk took over, he booted top executives, slashed rank-and-file headcount, pushed engineers to work harder, and began fast-tracking a hodgepodge of potentially revenue-generating features, including charging users to get or keep a verification check mark.
It’s not new for a new business owner and executive leader to catalyze immediate change. Again, it’s 1) the pace at which these changes are happening, 2) the disregard of existing positive culture across the workplace, and 3) the abhorrent attitude in which Musk is displaying while transforming the social media giant. Here are more nuggets from the Vox piece:
One Twitter employee described the morale at the company after the layoffs as low, and said that many colleagues who survived this round of cuts wish they had gotten laid off and gotten severance instead. Twitter is giving many laid-off employees full pay and benefits through at least January, although it’s not clear if this applied to all employees, particularly those outside the US, sources said.
Twitter staff have received little official communication, such as emails or corporate-wide Slack messages, so far from Twitter’s executive leadership since Musk officially took over. One employee who spoke with Recode on the condition of anonymity called it an “information vacuum.” That’s been an adjustment for many Twitter employees who are used to a more measured, communicative, and structured work culture. One anonymous Twitter employee told the Washington Post that the work atmosphere under Elon was like “working in Trump’s White House.”
And, to top it all off, Musk eliminated the “work-from-anywhere” policy that Twitter developed earlier this year, and terminated its beloved “days of rest” monthly holidays, two attributes that were solid pieces of the workplace culture at Twitter.
Musk has been seen a brash innovator who leads in a differentiated way. He wants to implement at “24/7” work culture that, unfortunately, does not align with where workers are right now mentally and physically. The fear here is that business leaders who look up to Musk as an example of how to lead will mimic his policies and strategies, most of which will introduce toxicity into workplace culture in a time when it’d be the absolutely last thing an enterprise needs in this volatile market.
Over the weekend, news broke that Twitter asked some of its laid off employees to return to the company, realizing that some of their layoffs were mistakes. According to Fortune:
After laying off roughly half the company on Friday following Elon Musk’s $44 billion acquisition, is now reaching out to dozens of employees who lost their jobs and asking them to return. Some of those who are being asked to return were laid off by mistake, according to two people familiar with the moves. Others were let go before management realized that their work and experience may be necessary to build the new features Musk envisions, the people said, asking not to be identified discussing private information…The requests for employees to return demonstrate how rushed and chaotic the process was.
In less than a week, Musk’s takeover of Twitter included the elimination of flexible work policies, termination of monthly wellness days, a mass layoff in which nearly 50% of the company’s staff was cut, and a reachout to some of those let go because the process was rushed and chaotic. A once-lauded organization for its incredible workplace culture, Twitter will now reflect the very toxic nature of a new owner who destroyed this foundation in less than a week.
