Take a trip back to a moment in time with me. It’s around this time last year, and you may be in the grocery store, at the mall, or catching the last few hours of Black Friday sales. Facial coverings aren’t as prevalent as they were a year prior, an era before COVID vaccines, treatments, etc., however, many people still feel more comfortable wearing masks in any public setting.
It’s sometimes hard to believe that we’re well over two-and-a-half years removed from the first days of the COVID-19 pandemic. For many of us, we can still close our eyes and recall the anxiety, the worry, and just how uneasy everything felt.
Of course, in late 2022 now, we can look back on the scariest of those times and point to them as a dawn of a new era of work, talent, and business. Future of Work accelerants were already well in play when the country (and world, for that matter) began to “shut down,” however, it was the pandemic’s quick impact that kicked many of those concepts into high gear.
Perhaps the biggest Future of Work accelerant to arise was the global notion of flexibility. With newfound measures to keep in-person contact to an absolutely minimum, those businesses that once eschewed remote work were now forced to allow their employees and contractors to telecommute and work virtually. Those enterprises that had long embraced these work models, on the other hand, found it easier to survive in chaotic times.
The first rumblings of “return to office” planning occurred at the beginning of 2021 when the United States government rolled out the biggest vaccine campaign in medical history. Many executive leaders were eager to “get back to normal” and began the process of shifting from remote-heavy environments to hybrid workplaces.
While these blended models were ideal for balancing proximity collaboration and in-person coordination with the many advantages of the remote work environment, some leaders took encouraging virus occurrences (such as lower case rates, enhanced uptake of vaccines, etc.) as a sign that the global workforce was ready to the office full-time.
As we discussed here on the Future of Work Exchange oh so many months ago, that very notion of flexibility wasn’t a fad, nor was it a temporary state of workplace thinking. The move towards enterprise flexibility was a permanent one that could not be reneged, renegotiated, or scaled back in any profound way. One of the positive outcomes regarding the workforce over the past two years was hidden under the guise of The Great Resignation; people weren’t just quitting their jobs…they were sparking a talent revolution.
In 2022, and certainly even more so in 2023, workers demand better working conditions, enhanced benefits, empathy-led mentorship and leadership, and, most importantly, flexibility. This concept of flexibility doesn’t just translate into allowing professionals to sometimes work from home or build in specific remote days around in-person office days. No, flexibility is so much more than that, and, until executive leaders understand that flexibility is a path forward that cannot be reversed, there will continue to be staffing shortages, dearths of expertise, a lack of effective skillsets, etc.
Those leaders that are clamoring for a full return-to-office plan in January (or even sooner, if you’ve purchased a social media giant and want to destroy its culture) are banking on economic uncertainty to re-balance the scales with the workforce-at-large. However, with nearly two job openings for every available candidate in today’s market (a fluctuating number based on fluid conditions), there won’t be a labor market crunch anytime soon. So, in essence, flexibility is an attribute that every worker will want now and forever, leaving business leaders in a position in which the culture of its workplace becomes ever-so-critical when engaging the top-tier talent they need to thrive.
Workplace culture cannot be forced. And this is why the realm of flexibility is so critical to enterprise success today and in the future. Enterprises that preach and practice flexible workplace conditions have embraced the transformation of work; the idea of flexibility, then, can’t be jammed back into its bottle. Workers have realized that flexibility is what they want, desire, and require…and there’s no turning back from that.
