[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]
The world of talent will never be the same. Entering Year Three of a pandemic that has transformed the way we all think about both business and our personal lives, the average enterprise cannot leverage what are now archaic means of hiring to find the necessary skillsets and expertise to thrive in an increasingly globalized corporate arena.
The Great Resignation continues unabated. The Talent Revolution is at hand, with workers across the world becoming more aware of their desire for flexibility, empathy, and purpose. Although unemployment is at a near-53-year low, businesses are finding it harder than ever to fill both tactical and strategic roles.
The hard truth we face as business leaders is this: it doesn’t matter how much we increase compensation or how many additional perks are bult into job offers. Workers today need more than “smart hiring” strategies for reachout, engagement, and negotiations. Those attributes that were mentioned above (flexibility, empathy, and purpose) are not going to be streamlined within what we call smart hiring.
We need more…so much more.
Enterprises today are flush with data and information. This is a critical, “table stakes” aspect of the new world of work, as the ability to harness powerful data from VMS, ATS, CRM, HRIS, direct sourcing, and other platform sources enable hiring managers and other business leaders with “smarter” talent engagement and talent acquisition capabilities. Advanced technology today provides executives with the necessary intelligence to understand who the best candidate may be for a particular role and project (by analyzing work history, expertise, skillsets, certifications, etc.), augmenting with additional data (such as diversity information) to present an ideal professional that should be hired.
In essence, this has always been a goal of “total talent management,” in which the very realm of total talent intelligence (gleaned from both contingent and FTE workforce management systems) assists hiring managers to make quicker decisions based on the knowledge of the company’s overall talent pool.
The above aspects (total talent, diversity, skillsets, expertise, etc.) are all complementary pieces to the new era of workforce engagement. Businesses frankly cannot survive in a truly disruptive labor market without these modes of talent intelligence, given that staffing shortages have become an unfortunate norm.
However, back to the point above about “needing more”: if we think about how far we’ve come in regards to splicing data into talent engagement, how innovative artificial intelligence and machine learning have come, and just how advanced our workforce management software systems are, it’s pretty incredible to think that we don’t have to spend days analyzing resumes and pontificating about the qualities of dozens of candidates for a single job. All of that work has been automated and augmented (the Future of Work, right?). If we could just take that a step further, take those processes and embed even more data and insights…what would happen?
We’d transform “smart hiring” into “perceptive hiring,” in which more than just workforce history, skillsets, and expertise factor into a candidate being matched to a job or position. There are so many factors that play into the human elements of today’s business professionals, including their soft skills, workplace preferences, culture, and other elements of candidates as people and not just profiles on a screen.
How can we ensure that 1) the candidate will adapt and/or evolve to the enterprise’s culture, or, 2) that the business is a great cultural fit for the candidate? It’s not a one-way street anymore; we’re in the middle of a Talent Revolution that has resulted in workers becoming the gatekeepers to their own professional futures. We’d perceive more from the candidates and their personas beyond the traditional measures of hiring. We need to continue thinking about the best possible ways to find and retain key talent, especially in the face of The Great Resignation, however, we should also want our workforce to be a product of, well, more.
Four-plus million people have been voluntarily leaving their jobs since October of last year…and it’s not just a compensation issue. Workers are humans, and humans can suffer from burnout, anxiety, and a lack of engagement with positions that don’t satisfy a larger purpose. The pandemic and its fallout changed many of us, changed the way we think, operate, and, most importantly, speculate about the future. Candidates want more than a well-paying gig…they want work with a purpose that satisfies something deeper.
If we could leverage AI, next-gen analytics, and new innovations to spark a deeper perception of candidates, we would have the ability to solve talent retention issues and ensure that the workforce was tethered to a workplace culture (as well as the work itself) that met these necessities. This profound perception of candidates, linked to the smart hiring strategies and technology we have today, will become a way to develop and foster a strong, engaged workforce in the face of evolving times.
In essence, perceptive hiring is not “this worker is the ideal fit for this role,” but rather “this person is the ideal fit for this role.”
