Christopher J. Dwyer

During The Great Recession of 2008-2009*, businesses faced a harsh reality: do more with less…or else face a reckoning. Tens of thousands of enterprises were forced to lay off swaths of their staff in the wake of rough financial times, with so many others undertaking additional cost-cutting measures beyond slashing their total headcount.

Many incredibly talented professionals found themselves out of a job, and many once-thriving organizations found themselves without the same level of expertise they once maintained. However, unlike recessions of past, an interesting event occurred: a bounce-happened quick enough that those very businesses required talent to meet a rising demand for their products and services. And, those professionals who were cut from their positions became open to flexible work and new working arrangements.

Enter the “perfect storm” that signaled a revolution.

In the months preceding The Great Recession, the average penetration rate of contingent labor hovered around 10%-to-12%. In the wake of those awful economic times, that penetration rate soared to nearly 17%. This meant that 17% of the average company’s total workforce was comprised of temporary workers, independent contractors, freelancers, and professional services-based labor.

In 2010, that number hit 20%. In 2011, it was nearly 23%. And so on, as demonstrated below:

The meteoric rise of the contingent workforce, what we now refer to as the “extended workforce” to encompass the agility, flexibility, and extended talent sources inherent in non-employee talent, has reached an apex of sorts. Today, in 2023, Ardent Partners and Future of Work Exchange research finds that 49% of the average company’s total workforce is comprised of external, extended talent.

Years ago, many of us (this author included) believed that there would be a day when half of the total workforce would be considered contingent or extended. And now, in February 2023, that day is here. The extended workforce has traversed beyond its origins as a mere augmentative staffing attribute and has become a powerful entity that has transformed the way businesses think about how they get work done. Back in 2008 and 2009, businesses flipped the notions of the contingent workforce on its head; what emerged from that period of time was the continued rise of this malleable workforce that has driven so much value to organizations across the world.

Today, the extended workforce is a foundational element of the business arena. And the reasons are plentiful, including:

• The rules of hiring have changed. Years ago, staffing suppliers represented the vast bulk of contingent hiring. Today, that is no longer the case. In the age of omni-channel talent acquisition, enterprises are enabled with a variety of candidate sources that can be converged to drive real-time skills alignment, on-demand hiring, and enhanced visibility into deeper attributes of candidates. While traditional staffing suppliers are still a critical piece of the contingent workforce, the “omni-channel experience” represents a new era in which enterprises can expand their talent searches through the advent of innovation, direct sourcing automation, new candidate channels, and next-generation and AI-fueled technology.
• “Optimization” translates into agile talent strategies. Business agility is not a new concept, and certainly wasn’t considered so when the COVID-19 pandemic disrupted, well, pretty much everything. In the wake of “doing more with less” yet again, as well as the fallout from having to continually realign hiring strategies with the actual, real-time demands for products and services, businesses found that workforce optimization provided a linear and effective pathway towards true enterprise agility. This entailed optimizing the mix of internal and external talent in such a way that the greater organization benefits from the best-aligned skillsets and expertise being leveraged to get work done efficiently and productively by maximizing the total talent pool.
• The skills-based organization requires a robust connection to the extended workforce. We’ve talked about the skills-based organization here at the Exchange for quite some time (even earlier this month). The foundational elements of the skills-based organization revolve around the concepts of rethinking the parallels between talent and work, which, essentially represents a skills-oriented focus in which expertise is the nexus of hiring rather than costs, budgets, etc. The extended workforce plays a vital role in SBO-driven concepts, particularly when thinking about the depth of skills, expertise, and relevant experience across all open channels of talent, be it talent marketplaces, talent pools, talent communities, freelancer networks, traditional employees, etc.
• Hybrid workplaces have influenced hiring strategies. When the pandemic hit, businesses across the world were forced to shift into fully-remote or hybrid-led workplace models. Along with the natural acceleration of remote work as a pandemic by-product came a shift in how enterprises structured hiring strategies. Looking beyond the backyard allowed organizations to think more expansively, finding workers and candidates from across the world with the skillsets they desired. The extended workforce and remote work often go hand-in-hand, and this new thinking towards hiring is a major reason why it continues to grow and continues have such an incredible impact.

The ultimate growth and value of the extended workforce shows no signs of slowing as its nears a 15-year pace of increasing utilization. In today’s Future of Work-driven business climate, the extended workforce is a powerful mainstay that contributes to and facilitates real enterprise agility.