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Christopher J. Dwyer

Are We Finally Ready to Take On Total Talent Management?

Over a decade ago, I developed one of the staffing and HR industry’s first full-scale research studies on total talent management (TTM), the programmatic concept that entails blending HR, procurement, and talent acquisition competencies under a single umbrella to find, source, engage, and manage both FTE and non-employee talent. Total talent management, by definition, requires this functional convergence on top of integrations between core workforce management systems and solutions, like VMS, ATS, RPO, and HRIS.

While total talent management has long sounded ideal on paper, its adoption has never really taken off in the 10+ years I’ve been writing and researching the program and its innerworkings. In any given year from 2012 up until late 2021, less than 15% of organizations had some semblance of total talent-like capabilities, which include consistent procurement and HR/talent acquisition collaboration, some integrations between HR and workforce systems, and converged talent intelligence (a miniscule percentage, perhaps less than 2%, have a fully-fledged program that has been in place for multiple years).

The typical knock on total talent management is that the two sides of the talent coin (FTEs and non-employees) represent two very different sets of guidelines and strategies. A standard criticism is that an organization would never apply core human capital approaches such as learning management and succession planning to its contingent workforce, nor would they cross any lines that would violate federal and regulatory policies concerning relationships with independent contractors and freelance talent.

At this point, nearly a third of the way through 2022, shouldn’t we be ready to take on total talent management given the vast transformations across the world of talent and work?

Last year, the Future of Work Exchange highlighted how total talent intelligence was an excellent “gateway” into the realm of total talent management:

“Thinking about integrations, cross-functional coordination, blending core HR and contingent workforce management competencies, etc. can be maddening, for sure. This is why, especially in today’s strange business world, enterprises should consider taking a much more streamlined path and prioritize total talent intelligence as an initial cornerstone for what could blossom into full-blown total talent management in the months and years to come. In essence, total talent intelligence gleans valuable worker-based insights from both FTEs and non-employees by harnessing collective data from Human Resources Information Systems (HRIS), Vendor Management Systems (VMS), time and attendance solutions, Applicant Tracking Systems (ATS), Freelancer Management System (FMS), and similar platforms to gain the deepest possible view into an organization’s total talent pool.”

If total talent intelligence remained a viable “first step” into total talent management given the transformation of work and talent, shouldn’t the next logical step entail working closer to developing a true TTM program? Consider that:

  • Talent retainment and talent attraction have become top-of-mind issues in a Great Resignation-fueled, Talent Revolution-led labor market. Workers, no matter if they are searching for a full-time or freelance gig, are after purposeful and meaningful work in a workplace culture that is inclusive and flexible. Total talent management in 2022 can be an effective means of ensuring that all workers, no matter the type, are attracted to the organization and want to stay once they are there. The convergence of HR and talent acquisition principles, combined with the power of procurement-led contingent workforce management, can ensure that consistent tactics are utilized in talent engagement efforts to put culture, brand, and similar attributes at the forefront.
  • The commodity-driven days of extended workforce management are over. Procurement will always have a sustainable role in managing the extended workforce, however, the era of “commodity-led” measures has passed us by, replaced by a visionary approach that values skillsets and expertise over costs and budgets.
  • A remote and distributed workforce requires more structure. In the early days of the pandemic, executive leaders found themselves unable to effectively track their total workforce in the wake of a “remote overnight” switch. Although the rigor behind workforce management has vastly improved since then, the vast majority of enterprises are still offering flexible workforce options for their staff and require more enhanced means of understanding where workers are, what they are working on, and how to address skills gaps if a business location requires a new infusion of talent.
  • The focus on workplace culture permeates into the world of extended workforce management. While we know that there’s a barrier we cannot cross in regards to treating non-employees like FTEs, there is an arena in which the same cultural benefits of a positive and engaging workplace for traditional employees is just as attractive to freelance, independent, and extended talent. Aspects such as enterprise-wide communication, transparency into operations and projects, and “flexibility for all” can go a long way into ensuring that extended talent is not only attracted to the enterprise but will also want to be a part of that organization’s community even after their engagements end.

Total talent management has long been a concept that bordered on the theoretical. In years past, there was an industry-wide acceptance that the many intricacies of the program could not effectively work together; however, in the past two years, the world of work and talent has been transformed. Total talent management should be considered a viable and powerful way to merge the contingent workforce, HR, and talent acquisition competencies, capabilities, and technologies required to attract and retain talent, as well as manage that talent effectively on a global and remote scale.

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The Extended Workforce and the Future of Work: A Conversation with Jason Posel, Founder and CEO of GreenLight

“Transformation” has become a common theme in the world of talent and work. Businesses are grappling with how to effectively manage a consistently-shifting labor market that has become volatile in the wake of The Great Resignation. A major by-product of the ongoing “Talent Revolution” is that more and more talented professionals are choosing a more flexible career path; with this influx of new extended talent, businesses must balance critical attributes such as contractor compliance, adherence to federal and regulatory and labor laws, and, of course, talent visibility.

I had the opportunity to chat with Jason Posel, CEO and founder of GreenLight, a leading technology platform focused on workforce management, global freelancer payments, worker classification, and regulatory compliance, about the Future of Work, the extended workforce, and more:

Christopher J. Dwyer: Jason, it’s great to chat with you. Tell us a little bit about yourself.

Jason Posel: I’m originally from London, but have spent the majority of my career in the United States – split between Palo Alto and Miami. I’m what they call an industry veteran within the staffing industry. I led a company that did what we do at GreenLight with legacy technology for big names and managed over one billion dollars in spend for them.

CJD: You’ve been in the workforce management technology space for a number of years. If anything, the past two years have brought about incredibly change in the world of talent and work. From your vantage point, what has been the biggest transformation?

JP: I think one of the biggest changes is the worker’s mindset. They want to be independent. In most cases, that’s not possible; labor laws make things complicated and there simply isn’t the infrastructure to make operating as an independent contractor easy. No one who decides to take control of their own careers wants to have to deal with taxes, benefits, invoicing, timekeeping, insurance, etc. That’s why we are focused on fixing this infrastructure gap: by connecting onboarding and risk management with the tools and benefits that people need to be independent.

CJD: The extended workforce is drawing ever closer to encompassing half of all global talent within the enterprise realm. As GreenLight focuses so much on compliance and visibility, what’s the best pathway forward for businesses that want to tap into this growing, agile workforce?

JP: They need to make sure they offer a great experience to their extended workforce – as close as it could get to being an employee. Great HR support, great benefits. You want your extended workforce to be flexible, but you still need to make an attractive offer to make sure they don’t leave before you capture the ROIs of onboarding them. The post-hire experience for contractors is so laggard, especially compared to the innovation focused on finding talent. It shouldn’t be…and we are changing that.

CJD: One of the most impressive attributes of the GreenLight platform is its dynamic slew of functionality that is tailored for the modern workforce.

JP: Yes – the people that take advantage of the extended workforce that goes through GreenLight are educated buyers. Unlike SMEs or startups, they care a lot about risk and work with us to make sure they get exactly what they need. GreenLight’s value proposition goes beyond paying payroll with one click; our platform needs to be ready to accommodate the needs of each of our clients. We’ve been an incredibly intuitive platform with a huge focus on the user experience. We built features specific to managing the unique needs of the contingent workforce, and we made it all accessible through APIs, so we can easily integrate with any type of talent matching technology – direct sourcing, VMS, ATS, and marketplaces. We also offer AI-powered worker classification, integrations with partners like Checkr for background checks, and Berxi for business insurance.

CJD: I’d like to chat a bit about the evolution of talent and how so many more organizations are leveraging talent marketplaces, digital staffing, and human cloud offerings. How does GreenLight provide its users with real-time visibility into these talent sources?

JP: Large enterprises don’t want to have to use another platform, so we bridge the technology gap by integrating with the tools companies already use to source talent. The data that our clients need is then easily accessible either through our UI or via API.

CJD: It’s obvious by now that the average enterprise has experienced a very sharp uptick in the utilization of global, remote freelancers. How does this affect the impact of global payments technology?

JP: This uptick you mention has made apparent the need for new infrastructure that allows companies like us to send and receive payments in a seamless way, with great reporting tools, and with APIs.

CJD: What’s a Future of Work prediction you have for the second half of 2022?

JP: Lots of niche talent marketplaces that focus on one single job function will be born. Those who land big clients that care about risk will need to use platforms like GreenLight to grow. We’ve met platforms that believe they don’t need to care about everything that happens after the job match-makings they facilitate, but come back after a few months to us when they are ready to scale.

Connect with Jason on LinkedIn and visit www.greenlight.ai for more information about GreenLight and its technology.

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FOWX Notes: April 8 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • Filtered and LiveHire announced a strategic partnership founded on their complementary platforms. The unique partnership will harness the power of Filtered’s unique AI-fueled assessment, validation, and workforce management tools with LiveHire’s direct sourcing technology. This union is a representation of the “Direct Sourcing 2.0” concept driven by next-generation automation and deeper direct sourcing technology to provide enterprises with a repeatable, scalable, and flexible means of developing talent communities and tapping into on-demand talent.
  • Massachusetts’ new Future of Work Commission report highlights the impact of change on the greater workforce. The 17-member Future of Work Commission group may reside in Massachusetts, however, its work in building this new report shows that work-led transformations, such as automation, new technology, and pandemic-fueled Future of Work accelerants like remote and hybrid work, are going to permanently shift how businesses operate in the months and years ahead. The Commission’s report digs deeper into the criticality of affordable and accessible daycare, and, the benefits of reskilling and upskilling workers in specific industries.
  • New unemployment claims totaled 166,000 last week, the lowest recorded level since 1968. The lowest new claims figure in nearly 55 years is an optimistic signal for a volatile labor market that is still battling the The Great Resignation and a Talent Revolution. Although most industries are starting to settle into a new business arena as the pandemic moves into a new phase, there are still hundreds of thousands of open positions in the hospitality, retail, leisure, professional services, and manufacturing sectors, which could cause continued staffing issues in the immediate months ahead.
  • Workforce solutions platform Remote raised $300 million as the market remains hot for HR and workforce tech. The latest funding round puts the company valuation at nearly $3 billion. Remote, along with platforms such as Deel, Payfit, and Personio, are revolutionizing how businesses manage payrolling, benefits administration, and other tasks that have become more difficult as enterprises shift to a more remote- or hybrid-based workplace infrastructure. These solutions enable core HR and payrolling processes for businesses that rely on the extended workforce and workers in various areas around the globe in which they don’t have existing operations.
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If You Don’t Have a Chief People Officer, Now Is The Time to Hire One

The “Chief People Officer” isn’t exactly a new type of leadership position, but it doesn’t necessarily have the same history as the Chief Finance Officer or Chief Procurement Officer. At the end of the day, however, this “newer” role may be the most critical for enterprises as we exit and “enter” an intricate period in business history.

Many organizations believe that the Chief Human Resources Officer (CHRO) and Chief People Officer are essentially the same role; while some businesses’ job descriptions of these positions may be one in the same, we are beginning a phase in corporate America that requires more than HR responsibilities in a CPO role…

…which brings us to the topic at hand: if you don’t have a Chief People Officer, you need one.

Let’s review what’s happening in businesses across the country (and the world) right now:

  • Over the past several months, an average of four million workers have voluntarily left their organizations in a movement called (as we all know by now) “The Great Resignation.”
  • While the above may seem like it’s linked to compensation, it’s actually a “Talent Revolution” in which professionals desire joy, flexibility, and more purposeful work.
  • The rate of globalization, combined with an uncertain labor market and pandemic-fueled volatility, means that enterprises need to “future-proof” their operations by harnessing the power of data and artificial intelligence.
  • There is now, more than ever before, a laser-like focus on just how flexible organizations can be in regard to its workforce, technology, and overall business thinking, and;
  • Most importantly, it’s an enterprise’s people that will lead them to the next great era of innovation and success.

Executive HR roles are now focused on developing a proper workforce culture while hiring initiatives, on top of extreme staffing shortages that have long been a hallmark of the economic recovery phase during these pandemic times. To throw even more into the equation, particularly how to combat The Greatest Resignation, develop a flexible workplace environment, foster purpose across the staff, and introduce next-generation analytics into the fold, well, it’s clear that there needs to be a role that blends HR-oriented expertise with a progressive series of skillsets that can transform the greater organization from technology, intelligence, and talent-led perspectives. (I’m fully aware that many organizations blend the CHRO and CPO roles into one, and the enterprises that do this effectively converge many of the best capabilities of each position for maximum value.)

The Future of Work in 2022 dictates that enterprises reimagine how they get work done, especially considering the fundamental transformations happening within the realms of talent, technology, and overall business thinking. The Chief People Officer can be a catalyst for “rebooting” the very notions of work, helping the greater organization foster a dynamic culture of inclusivity and flexibility while preparing it for the ongoing transformations happening today:

  • Many of today’s CPO roles center around data and intelligence; in a business arena that runs on insights, the Chief People Officer can be incredibly impactful by leveraging predictive analytics, AI, scenario-building, candidate assessment and validation tools, and other progressive analytics platforms to formulate a workforce strategy that is founded on intelligence (a powerful initiative that translates into better alignment between the greater organization’s culture and available candidates).
  • A Chief People Officer can be a “coach’s coach” for conscious leadership, empathy-led management, and other “human” elements of the next-generation business leader. There’s been so much discussion lately (ahem) regarding the emotional elements of the workforce and how leaders should be in tune with those as it seeks to better manage its staff. As such, the CPO can effectively measure the emotional facets of the enterprise staff, communicate shortcomings and issues to leadership, and develop a plan to ensure human needs are met in the future.
  • A formidable task, for sure, but the Chief People Officer can be critically valuable in spearheading talent retention efforts. The United States is actively averaging 4+ million resignations since November of last year; if the CPO can tap into what is haunting workers and their ambitions, it can be an invaluable resource for remedying major issues that are causing talent to up and leave the enterprise. The Chief People Officer can be adept at solving employee burnout problems, developing enhanced career development plans, and pinpointing areas of growth
  • Most importantly, the Chief People Officer of 2022 can be a dynamic executive leader that can influence how work is ultimately done. What is the best pathway ahead during today’s unique pandemic times? What is the best remote or hybrid work structure for the organization? How does the business combat The Great Resignation? What’s the ideal means of investing in the workforce from career development and emotional perspectives? How can the enterprise better leverage data, intelligence, and insights to execute enhanced and educated hiring decisions?
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AI, Direct Sourcing, and the Future of Talent

The path to Direct Sourcing 2.0 is rooted in the idea that data should drive talent-led decision-making. Most next-generation direct sourcing programs leverage AI-driven functionality to enable a more robust picture of available skillsets, improve the matching of available skills with open positions and project requirements, streamline the assessment of candidate skills and expertise, and enhance worker intelligence. The majority of businesses see AI and advanced analytics as a catalyst for Direct Sourcing 2.0 over the next two years, as discovered by Ardent Partners and the Future of Work Exchange.

An employer’s brand can be a catalyst for talent transformation because it can be used to attract talent and maintain an allure as non-FTE workers shift in and out of enterprise projects. Direct Sourcing 2.0 builds on brand concepts and pushes them to a higher level by using AI and analytics on candidate data to improve messaging, increase support for diversity initiatives, and gain a clearer picture of the worker expertise available in the market. Our research shows that:

  • Nearly 70% of businesses plan to leverage AI-based tools for candidate assessment within two years. Candidate fraud has not grabbed headlines yet, but it is a risk for businesses, particularly those that require specific skills and certifications. With more candidates operating in a remote environment, businesses require better means to ensure that their potential hires actually possess what is represented in their resumes and history. AI-fueled candidate assessment tools support the validation of competencies and skills, helping to ensure that the talent pipeline is filled with candidates who can succeed in their placements.
  • Sixty-four percent (64%) of enterprises plan to use AI to solve talent retention issues. The labor market over the past two years has been anything but stable and certain: within the span of 12 months, the market has experienced a dramatic increase in, and, the largest tallies ever in history, of worker resignations. There are more open positions in the United States than at any other time this century. HR, talent acquisition, and procurement leaders and their teams need the insights required to more accurately forecast what their workforce will look like in the future, given economic and organizational changes. Predictive retention data, modeled within direct sourcing programs, can augment how and when businesses engage talent pool candidates and what skillsets should be targeted in upcoming recruiting marketing campaigns.
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“The Greatest Resignation” Means We Need to Start Thinking Differently About the Workforce

“Find joy in everything you choose to do. Every job, relationship, home… it’s your responsibility to love it, or change it.” – Chuck Palahniuk, Best-Selling Author

For months now, “The Great Resignation” has been dominating headlines, thought leadership, workforce news, and all of the appropriate responses to the transformation of talent and work. By now, we know the stakes: millions of workers are voluntarily leaving their jobs for a variety of reasons, all of which prove that there’s more to life (and work!) than just cold, hard cash.

The Future of Work Exchange has been covering this topic for months, encouraging business leaders to think about The Great Resignation from a different perspective, that of a “Talent Revolution.” So it goes, the foundational elements of what’s also being called “The Big Quit” revolve around the concepts of purpose, career journeys, and alignment between a human and his/her/their work. Too, aspects like better working conditions, inclusive workplace culture, and, yes, of course, compensation, are all driving factors of the revolution happening right in front of us.

So, given all of this, when does The Great Resignation end? Well, it seems we’re heading in the opposite direction. Let’s just call it The Greatest Resignation, because:

  • Last Tuesday, the U.S. Department of Labor announced that nearly 4.4 million Americans quit their jobs in February.
  • Better than January? Oh, gosh no. This was 100,000 more resignations than the U.S. experienced in January, and…
  • …it’s also perilously close to The Great Resignation’s prestigious world record, set with 4.5 million resignations in November 2021.

“Great” has become “Greatest” as this phenomenon marches on. We’re supposed to be living in a “let’s just deal with it” phase of the pandemic, so shouldn’t that mean all of those aspects of business disruption, including staffing shortages and massive resignations, start to curtail as we move towards our so-called “new normal”?

In an article on CNBC, Daniel Zhao, senior economist at Glassdoor, said that “These quits are still extremely high, and that shows the Great Resignation is still in full swing,” and that “It wouldn’t be a surprise to see that cool down in 2022,” Zhao said. “But that’s not to say we should expect the Great Resignation to disappear overnight.”

So, in essence, it’s a hiring purgatory, isn’t it? For now, it certainly seems like it. However, just perceiving all of this with a different mindset is the first, and most crucial, step in moving out of this unique period in business (and staffing) history.

Here’s the wake-up call: no matter the level of benefits nor the amount of compensation, a business cannot effectively fulfill a worker’s ultimate aspirations without purposeful and meaningful work. There must be a catalyst that drives that realm of joy within a professional’s heart and mind. The Great Resignation is not a fight over money, nor is it a sign that workers have become greedier and are asking for the moon.

This all simply means one thing: the pandemic has shaped our lives in such a way that the personal and professional dichotomy has become intertwined. Workers are people and people are workers. They want purpose. They want joy. They want to earn a living (a nice living) while doing something they love.

There’s a critical reason why we should be looking at The Greatest Resignation much differently. It’s not a war of attrition nor a battle for higher wages, but rather a revolution in which humans are doing everything they can to align their purpose, culture, and journey with the many, many hours they spend at work.

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Prosperity and Disruption: Prosperix’s VMS Network is a Future of Work Innovation

Vendor Management System (VMS) technology, along with Managed Service Providers (MSP), are typically considered the two most traditional and widely-used solutions in the greater workforce management technology market. Rightfully so: each of these on their own drive services-based (MSP) and end-to-end automation (VMS) for their clients in such a way that there may never be a time when Best-in-Class organizations aren’t utilizing one of the two (or, in many cases, both) to gain visibility and control, and, of course, optimize, the way extended talent is brought into the organization and ultimately managed.

Today, the landscape looks much different than it did even a couple of years ago. The pandemic brought about revolutionary change in how executive leaders perceive their operating structures, finances, technology utilization, and, critically, their workforce. The talent acquisition arena has been permanently altered, with enterprises finding that there is so much more to engaging top-tier talent than simply filling out a job requisition and expecting candidates to flock to open roles.

“To remain competitive, businesses must brace for more dramatic changes than ever before,” said Sunil Bagai, CEO of Prosperix. “The rapidly-evolving landscape requires new solutions and ways of thinking that allow businesses to become more agile, resilient, and more capable of meeting the seemingly endless demands today’s business landscape presents.”

When we examine the talent technology market today, there are many variables that have accelerated just as quickly as those Future of Work attributes (such as remote work, hybrid workplaces, etc.) that were quickened due to the pandemic’s far-reaching grasp. Talent marketplaces and digital staffing platforms enable users with on-demand and real-time access to pre-vetted, top-tier talent that align with dozens of project- and role-based perquisites.

Direct sourcing solutions actively assist enterprises with the ability to curate known and new talent into talent communities, nurture those communities with relevant and engaging content, and ensure that all recruitment streams leverage these talent pools. “Direct Sourcing 2.0,” a concept heralded by the Future of Work Exchange as the next iteration of direct sourcing, involves the application of artificial intelligence, machine learning, and other innovative functionality to drive repeatability and scalability of core direct sourcing mechanisms.

Within 2022’s evolving world of work and talent, San Jose-based Prosperix is taking all of the above into consideration as it launches its new “VMS Network” offering. Prosperix’s core VMS solution is not just a standalone VMS platform, but rather an extended workforce management tool that enables a dynamic connection between enterprises and talent via a robust, on-demand network of suppliers, candidates, and businesses.

“When we built our VMS Network solution, we understood that providing exponentially greater access to talent would be a game changer. And that’s proving to be the case,” Sunil said. “Clients become a node in an open, connected network where their jobs are matched to a network of suppliers and talent pools. This network effect enables jobs to be filled in record time, with amazing quality, and at lower costs. Additionally, the interconnectedness of the network allows us to leverage data and algorithms in ways that were not possible with siloed VMS systems. This is revolutionary for the industry, and we are excited to be the first to bring this compelling new technology to market.”

The Prosperix VMS Network is unique in the sense that it effectively blends a fully-digital talent network (akin to what most talent marketplaces offer) with a powerful, end-to-end series of functionality that leverages modernized reporting, analytics, and intelligence that drive better business outcomes and better matches between candidates and open positions/projects.

And, on top of those features, Prosperix leverages a candidate-centric approach that provides, among other things, candidates with their own career dashboard where they can apply to matched jobs across an ecosystem of clients and stay up-up-to-date on their job applications. This is aligned with the company’s overall purpose as a technology platform: to fuel human, workforce, and business prosperity.

As we wrote about the solution in 2021 upon its rebranding: “Prosperix’s messaging is incredibly unique in today’s workforce solutions market, leading with an edge that differentiates the company from others in the space. Understanding that it is the convergence between the “human” and “technology” elements of workforce management that will help both candidates and businesses prosper in the face of continued evolution across the greater world of talent and work.”

“I don’t think any business is standing still today. Most are adapting just to survive, and those that embrace change as the norm have the potential to thrive. Our VMS Network makes it possible for businesses to achieve greater scalability, agility and resilience, so they can more easily manage the expected while being better-prepared for the unexpected. And they can do all of this while attaining extraordinary hiring outcomes,” Sunil said.

Ardent Partners and the Future of Work Exchange believe that there is still much, much more change ahead for the world of talent and work. As “The Great Resignation” continues its rampage and the “Talent Revolution” becomes a foundational element of the Future of Work movement, solutions like Prosperix will be a guiding light for enterprises that not only want to tap into the power of the extended workforce, but also leverage next-generation technology to drive workforce prosperity.

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The Future of Work Exchange Podcast, Episode 614: A Conversation With Paul Vincent, EVP and Head of the Global Services Procurement Practice at Randstad Sourceright

This week’s Future of Work Exchange Podcast, sponsored by PRO Unlimited, features a conversation with Paul Vincent, at Randstad Sourceright. Paul and I not only unveil some sneak peeks of a progressive new research study on the evolution of services procurement, but also discuss why this arena requires a Future of Work and “business first” focus.

Tune into Episode 614 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Results-Driven in the Future of Work: PRO Unlimited Acquires MSP Leader GRI

For nearly the past two years, PRO Unlimited has revolutionized the way the contingent workforce solutions market operates. Through its mix of proprietary software, Wand Vendor Management System (VMS), longstanding Managed Service Provider (MSP) solutions, and a mix of exclusive partnerships and key acquisitions, the integrated workforce management platform provider has been perhaps the most aggressive in the industry since mid-2020. Through its unique “platform approach” (as an “Integrated Workforce Management” platform) towards extended workforce management, HR, and talent acquisition technology markets, PRO Unlimited continues to deliver on its ultimate vision.

This morning, the company announced that it entered into an agreement to acquire fellow MSP offering Geometrics Results, Inc. (GRI). GRI has long been an innovative and powerful solution in the MSP landscape (most recently evaluated as a “Market Leader” in the Ardent Partners/Future of Work Exchange MSP Solution Advisor report) through its robust Managed Direct Sourcing (MDS) offering, coupled with one of the industry’s deepest intelligence engines (Envision Analytics) and a dedication to a variety of key market verticals.

GRI is currently owned by MSX International, a technology-enabled business process outsourcing firm, which is a portfolio company of funds managed by Bain Capital Europe. GRI has 150 customers across the world, representing over $4 billion in spend under management (particularly concentrated in the United States, the UK, and India).

The GRI acquisition, according to PRO Unlimited CEO Kevin Akeroyd, is a multi-faceted move that will help the solution expand on many of its forward-thinking goals for the greater industry.

“Our mission is to be the centralized system of record and a truly holistic platform for the extended workforce,” said Akeroyd. “M&A activity is a key piece of our mission, and when we think about satisfying the many “flavors” of how work gets done, including managed services, end-to-end software, data and intelligence, payrolling, and the worker experience, this acquisition firmly supports that vision, allowing us to deliver something very special for the marketplace.”

The GRI acquisition will allow PRO Unlimited to continue expanding its growing market, particular within additional industries that GRI has long specialized and served, including automotive and light industrial. In addition, GRI’s long list of large and mid-market clients will be a nice addition to PRO’s Global 2000 portfolio of customers.

From a solutions perspective, the Future of Work Exchange believes that PRO’s acquisition of GRI is an ideal and complementary piece to key areas within several of the solution’s Best-in-Class offerings, particularly direct sourcing (DirectSource PRO) and data and intelligence. GRI’s Envision analytics tool is one of the industry’s deepest and most powerful, a “gold standard” for total talent data and insights across the workforce management solutions industry. PRO’s agile reporting functionality will benefit from GRI’s on-demand, Envision-driven data and intelligence, which helps users better understand the impact of the extended workforce and how to maximize it by using predictive modeling and scenario-building.

“GRI will harmonize PRO’s analytics and intelligence capabilities, which are already the largest data-led offerings in our space,” said Akeroyd. Pointing to its recent acquisition of PeopleTicker, its stout RatePoint offering, and the “jewel” of the Workforce Logiq acquisition (ENGAGE AI), Akeroyd said, “Envision fits really nicely into all of that and what we’re offering from a total talent intelligence perspective and will be a nice boost to that critical aspect of our solution.”

With the GRI acquisition, the PRO umbrella of solutions will account for over $22 billion in spend under management, a figure which would make them one of the three or four largest MSPs in the workforce solutions marketplace.

“This acquisition will continue to enhance our overall vision, with GRI serving as yet another extension of the end-to-end platform,” said Akeroyd. “Many of the best brands in the world rely on GRI as a world-class MSP; we now have the opportunity to help enable these household-name organizations with world-class workforce management services, worker experience solutions, technology, and total talent intelligence.”

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Conscious Leadership Should Be a Future of Work Focus

In the earliest months of the COVID-19 pandemic, there was a dearth of the one thing that every person thrives on that, unfortunately, we had taken for granted for far too long: human contact. Every video conference with older family members, every Friday afternoon virtual cocktail hour, the absence of fun evenings at the local sushi joint down the street…there was always that missing sense of human contact that nipped at the back of our minds as we experienced a crisis together.

While we are clearly out of the “emergency phase” of the biggest health crisis of our lifetime, with vaccines and immunity leading to a more “normal” way of life (barring another serious surge of cases), it doesn’t mean we should be abandoning the newfound focus on aspects such as empathy, compassion, and emotional-led thinking both in our personal and professional lives, however.

The Future of Work Exchange has long been a proponent of empathetic leadership and its many, many benefits. We even wrote about it last week and discussed why the Future of Work movement required more humanity within its innerworkings. It’s with this backdrop in mind that business leadership must continue to evolve; what the Future of Work needs today is conscious leadership.

Enterprise leaders in 2022 sit in a very, very different position than they did just a couple of years ago. And while the pandemic played a very critical role in how leadership has changed for the better, the fact is that the business arena would eventually experience this revolution of leadership simply because the workforce, the enterprise vision, and getting work done all now require a reimagined and strategic approach towards leadership.

“For years we’ve recognized that people’s dedication to their work has shifted: whether that be in time, energy, or emotion spent. People have the opportunity to reap so much from their careers, but only if the environments in which they work recognize and honor that and play an equal part in the relationship,” said Ashley Andersen, Leadership Coach and Partner at 10X Leadership Lab. “No longer are people just happy to have a job. They want and deserve more from their work- they want to use their work to create a positive impact and they want their work to in turn have a positive impact on them.”

The realm of conscious leadership follows a similar path to the one paved by empathy, in that nearly every facet of human contact between an executive and his or her colleagues and staff is rooted in a meaningful, genuine purpose. A leader’s core approaches involve them becoming more aware of their actions, more aware of how kind and, yes, conscious, those actions and insights may be perceived by the organization’s workforce.

Andersen and her 10X Leadership Lab team are focused on helping leaders become more conscious in their overall styles and approaches, augmenting leadership strategies with positive psychology and an emphasis on the fundamental behavioral change that is required for executives to reboot their approaches towards revolutionary leadership.

“At 10X Leadership Lab, we see leadership as a tremendous responsibility and, in that responsibility lies to the opportunity to have real impact – not just on the bottom line, but on the overall well-being of those around you and the systems you work within,” said Andersen. “Think about the last time you felt really heard, seen, understood, and valued at work – what was the impact of that? The leaders who show up in that way are the ones we’re willing to go the extra mile for, the ones we want to stick beside and learn from, the ones whose feedback really matters.”

One of the most critical aspects of conscious leadership is purpose (which we’ve written about recently). Workers desire work that has purpose, that is fulfilling, and aligns with their own specific journeys, goals, and life objectives. Leadership must change and evolve to suit this critical Future of Work tenet. Leadership must have the capability to be influential, purposeful, and deliberate in how it drives the overall vision of its staff, its product, its culture, and the greater organization.

“Everything begins with purpose at 10X, whether you are working with us in 1:1 coaching or at the systems level through our Thriving Culture work, because it’s the foundation that determines how we operate, the decisions we make, the attitudes we hold, the language we use,” said Andersen. “At 10X, our purpose is to make the world better by making business better. If we meet with a prospect who doesn’t share an interest in maximum impact beyond profit, we aren’t the right company for them and we politely part ways. It’s not always an easy decision to make, but it’s one that leaves us standing in integrity, which feels a whole lot different than the alternative. This work isn’t easy, that’s not what it’s about, but it’s always worthwhile. It’s what the Future of Work demands and deserves from us, and it’s what we are most passionate about.”

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