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Christopher J. Dwyer

Yet Another Phase of the Pandemic Sparks More Hybrid Work Debate

It’s actually quite incredible when you really think about it: over the past several months, we’ve gone through several phases of the COVID-19 pandemic:

  • A Delta variant-led wave of cases and hospitalizations that rivaled last winter’s surge.
  • A brief lull, in which the Thanksgiving holiday kicked off what should have been a time for families to kickstart holiday plans that looked much different than 2020.
  • An Omicron variant-fueled surge that saw double and, at times, triple the amount of caseloads of the worst of the previous winter’s wave.

And now, we’re heading into the spring months (in the Northern Hemisphere) with yet another state of optimism that is actively guiding our personal and professional lives. The CDC has new facial covering recommendations based on risk levels predicated on county-level hospitalization rates and caseloads per 100,000 citizens.

If you watched the State of the Union address last week, you may have noticed that very few individuals in the room wore facial coverings during the event. As someone who routinely masks up in grocery stores and other indoor venues (even after three Moderna doses and while living in a heavily vaccinated state), this was something that I figured could bother some people…however, it’s clear that the greater direction of this pandemic is heading into a phase that promotes less restrictions and mandates.

And, speaking of the SOTU address: President Biden did at one point during his speech mention the much-vaunted “return-to-office” plans, stating, “It’s time for America to get back to work and fill our great downtowns again with people. People working from home can feel safe and begin to return to their offices. We’re doing that here in the federal government. The vast majority of federal workers will once again work in person.”

While the President was obviously ecstatic about the direction of the pandemic and wanted to capture this moment in front of a gigantic live audience, I fear that many business leaders will take this as a sign that it’s okay to rush workers back to offices without actually thinking of the flexibility and productivity gains that their talent has experienced over the past two years.

The conversations were due, especially from the moment that the first signs of the Omicron surge were beginning to slow just a few weeks ago. And now, business leaders face an existential question: how do they balance the need for in-person collaboration with the specter of talent retention risk hanging overhead? Is there a fine line between a return-to-office mandate and a softer approach, such as recommended office days? Will a too-quick, sudden “return to the days of old” alienate the workforce?

Future of Work Exchange research found that, on average, upwards of 43% of the typical enterprise’s total workforce operated in a remote or hybrid capacity heading into 2022. That number is probably much higher considering where we are today after the Omicron surge. Asking such a wide swath of the workforce to make such a critical call about their workstyle at this point in the game is, to be very, very blunt, asking too much.

While we don’t need to rehash the benefits, all of the signs are clear: workers enjoy flexibility, they enjoy the enhanced work-life integration, and they are fruitful in how productive they can be when they’re not wasting hours of each day on a commute. Business leaders cannot, and should not, expect total adherence and a willingness to leave what has been working so well over the past two years.

These articles, even though they are optimistic at heart, aren’t helping the situation. What we sometimes forget is that there’s a stark difference between feeling safer in a movie theater or restaurant now versus up and abandoning a workplace structure that has become the norm for the past 24 months. I wasn’t joking last week when I stated that, for real, we weren’t going back.

Being optimistic about the current state of the pandemic is one thing. Transforming that optimism into a reason to bring millions upon millions of workers back into the office when the remote and hybrid infrastructure has revolutionized how work is done? That is something much, much different. The move to remote and hybrid work was a reactive measure when it was first needed in March 2020. Two years later, it’s become a permanent fabric of the Future of Work.

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FOWX Notes: March 4 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • Filtered bolsters its leadership team and drives $10M in funding. The Boston-based Direct Sourcing 2.0 and automated technical interview platform announced this week that former Yahoo!, HotJobs, and Jobvite CEO, Dan Finnagan, has joined the solution as its Chief Executive Officer. Finnagan will oversee the platform’s expected surge in growth in the months and years ahead as Filtered continues to win new Fortune 500 business. The company also announced a $10 million round of financing financing led by AI Fund, Silicon Valley Data Capital, and TDF Ventures, as well as appointing Usama Fayyad, Executive Director of the Institute for Experiential AI at Northeastern University and Chairman at Open Insights, to its Board of Directors.
  • Initial claims for state unemployment benefits dropped to 215,000 for the week ending February 26. The 18,000-claim drop marks the lowest weekly figure since January 1 and an optimistic stat heading into the end of Q1 2022. Although there are nearly 11 million job openings across the United States, there is hope that the economic upswing in the year’s early months will result in bigger job gains. However, as “The Great Resignation” and the “Talent Revolution” continue to hang overhead, we will cautiously await the latest BLS report on voluntary quits to SOMETHING.
  • Workflow automation platform Catalytic was acquired by PagerDuty, Inc. this week. Congrats to Sean Chou and the Catalytic team, who founded an intelligent automation solution in 2018 that blends efficient AI-fueled optimization and RPA-led process automation. The Catalytic platform will be an interesting addition to PagerDuty’s robust digital operations management offerings; Catalytic’s “no code” software will bring a seamless means of managing and automating collaborative, workflow, purchasing, onboarding, and many other processes across the business spectrum.
  • LiveHire recently announced partnerships with Tundra Technical Solutions and Broadleaf. The Live Hire-Broadleaf partnership, announced last week, will enable both solutions to build on direct sourcing optimization through LH’s Best-in-Class platform and Broadleaf’s longstanding MSP services, respectively. And, this week, Live Hire also announced its partnership with Tundra Technical Solutions, a union that will converge LH’s direct sourcing automation with Tundra’s talent curation expertise.

Just a reminder, as well, that Ardent Partners and the Future of Work Exchange announced the publication of its 2022 MSP Solution Advisor earlier this week. If you are interested in learning more about our deep evaluations and assessments of the industry’s Managed Service Provider (MSP) solutions market, this report is your go-to guide. Click here or on the image below to download the new research study.

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“The Great Resignation” is Not An Economic Trend

Here’s a definition of “The Great Resignation” from old friend Wikipedia:

The Great Resignation, also known as the Big Quit, is an ongoing economic trend in which employees have voluntarily resigned from their jobs en masse, beginning in early 2021, primarily in the United States.

While I understand that Wikipedia is easily editable and can sometimes contain basic misinformation regarding history, politics, etc., what is represented in the above definition is unfortunately a common line of thinking in today’s frenetic world of business.

Even though aspects like “flexibility” and “remote work” are buried in that Wikipedia entry, the focus on economic thinking muddles The Great Resignation into a conversation around employees wanting more financial power as they traverse year three of the COVID-19 pandemic.

Remember, my friends, there’s a much clearer reason for this Big Quit, and it has little to do with money: it’s a “Talent Revolution,” and we’re all witnessing it first-hand as enterprises face staffing shortages, business leaders grapple with new models of working, and workers focus their energy on finding positions that bring value and purpose into their lives.

The Future of Work Exchange has been incredibly bullish about the Talent Revolution over the past few months, and rightfully so: placing the focus for tens of millions of voluntarily resignations squarely on economic factors misses the greater concept at hand…that the modern-day workforce has empowered themselves to transform the symbiotic links between “talent” and “employers,” all in the quest for more flexible, purposeful, and meaningful work.

Does The Great Resignation have economic consequences? Of course, let’s not kid ourselves. Staffing shortages are ravaging the financials of businesses, play a pivotal role in certain aspects of today’s inflation crisis, and, of course, contribute to product and supply chain disruptions across the world. (Also, as a side note: rising energy costs and fuel expenses are another complicated layer to the business arena today, as is the ongoing crisis in the Ukraine and its global financial and supply ramifications, as well.)

But these are consequences of a larger issue, one that has only been exacerbated by a global health crisis that has unfortunately shined a very, very bright light on the inequities and rigidity of today’s workplace and workforce structure. There is an underlying inequity in how workers are treated, how they are paid, how they are provided benefits, and how flexible their roles are considering the tremendous change in the world of talent and work over the last two years.

The Talent Revolution was always on its way; it’s unfortunate that it has resulted in an across-the-board, jarring “Big Quit” that has shaken the way businesses deal with extreme staffing shortages. However, there’s a reason equity, inclusion, better working conditions, and flexibility have become so critical: this is the power the workforce should have.

Every worker deserves a position that serves and aligns with his, her, or their purpose. Every worker deserves the flexibility to attend to personal and private needs and achieve a better work-life integration. And, every worker deserves equitable treatment, safe working conditions, and an inclusive culture that inspires them to thrive, think, speak, and innovate.

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The Future of Work Exchange Podcast, Episode 612: A Conversation With Tim Minahan, EVP of Strategy and CMO of Citrix

This week’s Future of Work Exchange Podcast, sponsored by PRO Unlimited, features a discussion with Tim Minahan, EVP of Strategy and CMO of Citrix. Tim and I discuss the impact of hybrid work on the Future of Work movement, the link between digital workspaces and the extended workforce, and what the future holds for remote work.

Tune into Episode 612 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Ardent Partners and the Future of Work Exchange Launch Definitive MSP Report

New Study Evaluates the Leading Managed Service Providers (MSPs) for the Workforce Solutions Market

BOSTON, MA, March 1, 2021 – Ardent Partners, a leading research and advisory firm, along with the Future of Work Exchange, a top destination for executives focused on the evolution of work and talent, announced today that its new 2022 MSP Solution Advisor report, which evaluates the Managed Service Provider (MSP) marketplace, is now available. MSPs, as the most mature offering in the greater workforce management solutions market, are continue to drive innovation in the rapidly shifting labor market and Future of Work landscape and tailor  their services to suit the needs of a dynamic, agile, and extended workforce.

“The world of talent and work has changed tremendously over the past two years, forcing enterprises to reimagine their core talent engagement, talent acquisition, and extended workforce management strategies,” said Christopher J. Dwyer, senior vice president of research, managing director of the Future of Work Exchange, and author of the new MSP Solution Advisor report. “This report will help readers identify the MSP provider that best-fits the needs of their agile workforce and educate them on the different approaches that each provider takes towards key workforce management areas, including direct sourcing, SOW management, services procurement, DE&I, and reporting and analytics.”

The 2022 MSP Solution Advisor is the leading assessment report for MSPs that guides HR, procurement, human capital management, and talent acquisition leaders through a deep solutions landscape by discussing the key functionality, capabilities, competencies, offerings, and performance of the main providers in the MSP industry. The new report highlights dozens of feature-specific offerings and market differentiators from which Ardent and the Future of Work Exchange evaluated the industry’s top MSP solutions.

The Ardent analyst team identified and selected eleven key providers – Atrium, Evaluent, GRI, Guidant Global, KellyOCG, nextSource, Pontoon Solutions, PRO Unlimited, Randstad Sourceright, RightSourcing, and Talent Solutions TAPFIN – in the MSP solutions market for inclusion in this research study.

“Since 2010, Ardent Partners has been a guiding voice for professionals managing their extended workforce management programs and the solutions that they use to drive them,” said Ardent’s Chief Research Officer, Andrew Bartolini. “The new MSP Solution Advisor report is a reflection of this expertise and delivers a clear and insightful report that is a must-read for leaders seeking to optimize their extended workforce.”

Click here to download the new MSP Solution Advisor study (or click on the image below), which will be followed by the VMS Technology Advisor in the spring.

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How Does The MSP Model Fit into The Future of Work?

As solutions, they have been around longer than any other workforce management offering in our industry. As brand names, there may be no bigger logos than those synonymous with some of the largest in our space. And, as the extended workforce continues to grow in size, impact, and scope, they have evolved to meet the dynamic needs of businesses across the globe.

The Managed Service Provider (MSP) model has long been a powerful force across the contingent workforce management and traditional recruitment spectrums, offering an end-to-end, outsourced array of tailored, customized, and global offerings that help businesses tap into key staffing suppliers, standardize extended workforce management operations, and enhance the overall approaches to how talent is engaged and managed.

The non-employee workforce was once less than 20% of the average company’s total talent, as recently as a decade ago. With the stratospheric rise of this labor over the past ten-plus years, we’ve collectively experienced and leveraged a slew of both innovative, consistently-progressive outlets (such as VMS and extended workforce platforms), solutions that are actively capturing the power of direct sourcing, and digital staffing and talent marketplace offerings that enable real-time access to top-tier talent and expertise.

The Future of Work demands that business operations be dynamic, repeatable, and scalable. And, to boot, nearly half of the total global workforce is considered “extended” or “agile” in some manner. For service-oriented solutions like MSPs, the question becomes, “How does this model fit into the Future of Work movement?”

The answer is actually quite simple: an evolved model that blends traditional managed services with technological overlays for various “pieces” of the extended workforce lifecycle, combined with key integrations and partnerships with innovative platforms that address niche areas of talent engagement and talent acquisition.

One just has to look at the current landscape of MSPs ruling the day: some are some of the most mature in our industry and are revolutionizing the way services and technology interact, such as Randstad Sourceright and KellyOCG. RSR is reimagining SOW management and services procurement, as well as its bringing its unique TalentUX tech overlay to areas like direct sourcing. KellyOCG’s digital Helix infrastructure could be a gamechanger.

PRO Unlimited is advancing a “platform approach” that solves every need of the current workforce management program while pushing the criticality of data and intelligence; the solution has made incredible strides within direct sourcing, DE&I, and other key facets of extended workforce management. Talent Solutions TAPFIN is refashioning the market with a fresh approach to SOW management/services procurement and integrated, data-led offerings around workforce advisory and direct sourcing.

Solutions like GRI offer near-unrivaled, powerful, and self-service analytic modules that help clients design better business outcomes (GRI is also a robust provider of Managed Direct Sourcing (MDS) solutions).

Organizations like Atrium and nextSource are transforming how diversity, direct sourcing, and tech-led approaches can help the mid-market thrive. RightSourcing is actively helping a struggling industry (healthcare) take advantage of an evolving labor market whilst offering wide-scale support for those medical facilities that need it coming out of the latest COVID surge.

Pontoon continues to lead with its innovative service delivery models and technological foundations, while Guidant Global is building on its vast expertise, global reach, and progressive direct sourcing offerings. Even newer solutions, like Evaluent, are proving that there’s incredible room for innovation in our industry.

Tomorrow, Ardent Partners and the Future of Work Exchange will unveil the 2022 MSP Solution Advisor, an industry guidebook that will serve as the definitive guide for businesses seeking new insights on the mature MSP solutions market, allow them access to the necessary information to guide solution selection journeys, and enable contingent workforce program leaders to better understand how each MSP offering differentiates itself from the competition.

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Welcome to the Future: The Future of Work Exchange Podcast is Here

As we announced yesterday, the Contingent Workforce Weekly podcast has been renamed as The Future of Work Exchange Podcast. We are beyond excited to continue having great conversations with leading experts in the field and delivering insights that will impact your extended workforce management programs. Consider it a “new and improved” podcast, bringing you the same great content, with double the Future of Work focus.

The Future of Work Exchange Podcast is sponsored by Pro Unlimited and available to stream each week on this site or simply subscribe on Apple Music, Spotify, Stitcher, iHeartRadio or anywhere you get your podcasts.

Check out this week’s episode: Episode 611: A Conversation with Dan Beck, Co-Founder and COO of Utmost.

 

 

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NEW AND IMPROVED PODCAST –>The Future of Work Exchange Podcast (Now with Twice the Future)

After spending six years and a couple hundreds of hours discussing the contingent workforce, Ardent Partners is pleased to unveil a new and improved podcast with a clever/familiar new title: The Future of Work Exchange Podcast.

The newly-rebranded show will cover today’s hottest Future of Work topics, including remote and hybrid work, the extended workforce, human capital management, DE&I, SOW and services procurement, digital staffing and talent marketplaces, direct sourcing and talent pools, and more. A new and improved podcast!

If you are a dedicated listener, you and the hundreds of thousands of listeners who have listened to our Contingent Workforce Weekly podcast over the years will still be able to hear insights, guidance, and thought leadership on the evolution, growth, and impact of the non-employee workforce.

For the “first-times” and the “long-times” alike, we welcome you to subscribe, listen, share and participate. We welcome your interest and ideas (please share them here) – we will respond.

This week’s podcast, sponsored by PRO Unlimited, features a discussion with Utmost co-founder and COO, Dan Beck. Dan and I chat about the continued growth and impact of the extended workforce, why VMS has to become more progressive, and how the “talent revolution” will shape the workforce for months and years to come.

Tune into Episode 611 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Direct Sourcing 2.0 Is Here to Combat “The Great Resignation”

Today, the stakes for finding, attracting, and hiring the right talent are higher still, and a literal talent “frenzy” has hiring managers in all industries and geographies struggling to fill key positions. And that was before “The Great Resignation” of 2021-2022 took hold. Now, more than ever, these leaders need to take control of their talent destinies. As a result, direct sourcing has become one of the hottest topics in the world of talent and work.

With an ever-increasing number of talent channels, including digital staffing marketplaces, traditional staffing vendors, professional services, talent networks, and social media platforms, the ability to match project requirements with available skillsets has never been easier. It has also never been more competitive or difficult to hire top candidates.  Businesses that harness the power of direct sourcing and talent pools have the ability to develop an agile, extended workforce which can be the key to truly thriving in these evolving times.

In 2021, Ardent Partners and Future of Work Exchange research found that 82% of all businesses felt the challenging times of the past two years increased the demand for extended and non-employee talent. This number reinforces the idea that workforce flexibility (and scalability) are essential links to economic progress in the now-chaotic, hyper-competitive global marketplace. And, in many ways, operationalizing that flexibility/scalability has become a driving force in enabling overall workforce agility. To do so, enterprises can tap into talent pools, marketplaces, clouds, and communities to enhance the work done by the trusted full-time staff; they can also leverage a range of services and other recruiting streams to build a dynamic talent acquisition process that can support crucial enterprise initiatives.

This is why direct sourcing has become such a powerful tool for business leaders today.

Truth be told, even basic direct sourcing programs can drive value through a combination of on-demand, plug-and-play talent, and hard-cost savings. But the pandemic’s impact on the workforce has dramatically accelerated market shifts. Today, talent is scarce and comes at a premium. As a result, workers are demanding greater flexibility from their employers. They are more focused on work-life balance, while also desiring greater independence. Among many things, the “Talent Revolution” indicates a seismic shift in power towards the worker and away from the employer…meaning that businesses require a more powerful, more flexible, and more scalable version of direct sourcing. Enter “Direct Sourcing 2.0.”

Now is the time for “Direct Sourcing 2.0,” the next generation of sourcing strategies that blend innovative solutions with a renewed focus on the candidate experience and an ability to use talent pools to populate the key projects and roles that require expertise and experience. Today’s business climate has accelerated the need for a reimagined approach to candidate engagement. As the market for talent continues to tighten amidst the lingering pandemic and a surging number of resignations, businesses find themselves in a new kind of “war for talent,” one that is far more extensive and complicated than anything experienced pre-pandemic.

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“Culture” is a Foundational Element of the Future of Work

Around a decade ago, a firm I worked for brought in a foosball table to adorn an open space on one side of the office. On my infrequent trips to the company’s HQ (I spent the majority of my time working remotely), I was always encouraged by the hollers, laughs, and general positive vibes from the sales execs and research personnel engaged in competitive foosball tourneys.

I firmly remember interviewing a potential editorial candidate while one such tournament was occurring. “Seems like a fun place to work,” she noted as she looked past the conference room window at the smiles and laughs of my team members. “Sure is,” I said, before moving onto the next stage of the interview.

Ten years ago, a foosball table was enough to reflect a positive work culture to a potential employee. Today, it wouldn’t even come close to cutting it.

“Culture” must be considered a foundational element of the Future of Work movement, with business leaders doing all that they can to ensure that the enterprise comes across as being inclusive, positive, engaging, and a “destination workplace” that is alluring to candidates. “The Great Resignation,” as much as we may loathe the phrase, is a real and viable force that is actively pushing organizations to reimagine their talent acquisition strategies.

Even though culture was important before and during the pandemic, it takes on a different meaning today, considering that: 1) with the Omicron surge beginning to subside, business leaders are finally going to structure more in-office days for its workforce, 2) millions of workers, part of the “Talent Revolution,” are seeking more than just better compensation if they are going to return to work in 2022, and, 3) the harsh reality of talent retention today is this: it’s going to take a lot more for businesses to hang onto its top-tier talent throughout the coming months.

The following elements of culture prove why it’s such a critical piece of the Future of Work puzzle:

  • A company’s business culture is inevitably linked to the company’s brand. Company brand has often been more associated with finding and engaging talent, however, what many leaders forget is that “culture” and “brand” are symbiotically linked in a very profound manner. Is the company culture known for advancement opportunities, an inclusive attitude, and consistent engagement between leaders and workers? These are incredibly crucial aspects that traverse from culture into brand, with workers understand that if these attributes don’t line up, it won’t be worth their time and energy to apply for an open position. Poor business culture can weigh down how the enterprise “looks” from an external perspective; today, that can be crippling in the wake of The Great Resignation.
  • The proliferation of remote and hybrid work means workplace culture is more important, not less. Business leaders have to understand that it’s not March 2020 anymore. Remote and hybrid work are not reactive strategies, but rather foundational approaches for optimizing how work is done. Therefore, these leaders must translate in-office culture and its benefits to those working tens or hundreds of miles away. Remote workers don’t require annoying oversight, but rather empathetic and role-based support in order to thrive in digital working conditions. There’s a major difference between a robotic, “going-through-the-motions” 1:1 video call and a discussion on how a professional can grow, thrive, and succeed. If all business leaders adopted this approach, there would be less of a hesitancy to adopt fully-remote or heavy-hybrid models.
  • Overall enterprise vision is a pure reflection of its overall culture. This doesn’t just mean “make lots of money,” but rather the purpose of the overall organization and what it wants to prove, provide, and produce for the global market. Business leaders that truly want to change their industries begin that journey within, choosing to formulate management styles that are inclusive, empathetic, and promote innovation within the workforce ranks. Want to change the world? It starts with internal business culture.
  • The old adage of “experience first” is still quite applicable. The talent experience is still paramount in today’s hyper-competitive labor market. Everything from the tactical aspects of talent acquisition, such as interviewing, onboarding, etc., and the more strategic elements, like communication and collaboration, goes a long in fostering a workplace culture that is positive and engaging for candidates as they embark on their journeys.
  • Culture is now naturally aligned with the way(s) work gets done. This is perhaps the most powerful attribute of “culture” in today’s business landscape. Workers crave an environment that aligns with their purpose, their goals, their energy, their attitude, their believes, their values, and their journeys. They are going to give as much as they can if an employer can meet most or all of those elements. Business culture permeates across functions, units, leaders, and its workforce; if enterprises are keen on thriving in 2022, they will understand that the very ways they get work done are directly aligned with the overall culture of its workplace.
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