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Christopher J. Dwyer

The Future of Work Exchange Podcast, Episode 612: A Conversation With Tim Minahan, EVP of Strategy and CMO of Citrix

This week’s Future of Work Exchange Podcast, sponsored by PRO Unlimited, features a discussion with Tim Minahan, EVP of Strategy and CMO of Citrix. Tim and I discuss the impact of hybrid work on the Future of Work movement, the link between digital workspaces and the extended workforce, and what the future holds for remote work.

Tune into Episode 612 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Ardent Partners and the Future of Work Exchange Launch Definitive MSP Report

New Study Evaluates the Leading Managed Service Providers (MSPs) for the Workforce Solutions Market

BOSTON, MA, March 1, 2021 – Ardent Partners, a leading research and advisory firm, along with the Future of Work Exchange, a top destination for executives focused on the evolution of work and talent, announced today that its new 2022 MSP Solution Advisor report, which evaluates the Managed Service Provider (MSP) marketplace, is now available. MSPs, as the most mature offering in the greater workforce management solutions market, are continue to drive innovation in the rapidly shifting labor market and Future of Work landscape and tailor  their services to suit the needs of a dynamic, agile, and extended workforce.

“The world of talent and work has changed tremendously over the past two years, forcing enterprises to reimagine their core talent engagement, talent acquisition, and extended workforce management strategies,” said Christopher J. Dwyer, senior vice president of research, managing director of the Future of Work Exchange, and author of the new MSP Solution Advisor report. “This report will help readers identify the MSP provider that best-fits the needs of their agile workforce and educate them on the different approaches that each provider takes towards key workforce management areas, including direct sourcing, SOW management, services procurement, DE&I, and reporting and analytics.”

The 2022 MSP Solution Advisor is the leading assessment report for MSPs that guides HR, procurement, human capital management, and talent acquisition leaders through a deep solutions landscape by discussing the key functionality, capabilities, competencies, offerings, and performance of the main providers in the MSP industry. The new report highlights dozens of feature-specific offerings and market differentiators from which Ardent and the Future of Work Exchange evaluated the industry’s top MSP solutions.

The Ardent analyst team identified and selected eleven key providers – Atrium, Evaluent, GRI, Guidant Global, KellyOCG, nextSource, Pontoon Solutions, PRO Unlimited, Randstad Sourceright, RightSourcing, and Talent Solutions TAPFIN – in the MSP solutions market for inclusion in this research study.

“Since 2010, Ardent Partners has been a guiding voice for professionals managing their extended workforce management programs and the solutions that they use to drive them,” said Ardent’s Chief Research Officer, Andrew Bartolini. “The new MSP Solution Advisor report is a reflection of this expertise and delivers a clear and insightful report that is a must-read for leaders seeking to optimize their extended workforce.”

Click here to download the new MSP Solution Advisor study (or click on the image below), which will be followed by the VMS Technology Advisor in the spring.

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How Does The MSP Model Fit into The Future of Work?

As solutions, they have been around longer than any other workforce management offering in our industry. As brand names, there may be no bigger logos than those synonymous with some of the largest in our space. And, as the extended workforce continues to grow in size, impact, and scope, they have evolved to meet the dynamic needs of businesses across the globe.

The Managed Service Provider (MSP) model has long been a powerful force across the contingent workforce management and traditional recruitment spectrums, offering an end-to-end, outsourced array of tailored, customized, and global offerings that help businesses tap into key staffing suppliers, standardize extended workforce management operations, and enhance the overall approaches to how talent is engaged and managed.

The non-employee workforce was once less than 20% of the average company’s total talent, as recently as a decade ago. With the stratospheric rise of this labor over the past ten-plus years, we’ve collectively experienced and leveraged a slew of both innovative, consistently-progressive outlets (such as VMS and extended workforce platforms), solutions that are actively capturing the power of direct sourcing, and digital staffing and talent marketplace offerings that enable real-time access to top-tier talent and expertise.

The Future of Work demands that business operations be dynamic, repeatable, and scalable. And, to boot, nearly half of the total global workforce is considered “extended” or “agile” in some manner. For service-oriented solutions like MSPs, the question becomes, “How does this model fit into the Future of Work movement?”

The answer is actually quite simple: an evolved model that blends traditional managed services with technological overlays for various “pieces” of the extended workforce lifecycle, combined with key integrations and partnerships with innovative platforms that address niche areas of talent engagement and talent acquisition.

One just has to look at the current landscape of MSPs ruling the day: some are some of the most mature in our industry and are revolutionizing the way services and technology interact, such as Randstad Sourceright and KellyOCG. RSR is reimagining SOW management and services procurement, as well as its bringing its unique TalentUX tech overlay to areas like direct sourcing. KellyOCG’s digital Helix infrastructure could be a gamechanger.

PRO Unlimited is advancing a “platform approach” that solves every need of the current workforce management program while pushing the criticality of data and intelligence; the solution has made incredible strides within direct sourcing, DE&I, and other key facets of extended workforce management. Talent Solutions TAPFIN is refashioning the market with a fresh approach to SOW management/services procurement and integrated, data-led offerings around workforce advisory and direct sourcing.

Solutions like GRI offer near-unrivaled, powerful, and self-service analytic modules that help clients design better business outcomes (GRI is also a robust provider of Managed Direct Sourcing (MDS) solutions).

Organizations like Atrium and nextSource are transforming how diversity, direct sourcing, and tech-led approaches can help the mid-market thrive. RightSourcing is actively helping a struggling industry (healthcare) take advantage of an evolving labor market whilst offering wide-scale support for those medical facilities that need it coming out of the latest COVID surge.

Pontoon continues to lead with its innovative service delivery models and technological foundations, while Guidant Global is building on its vast expertise, global reach, and progressive direct sourcing offerings. Even newer solutions, like Evaluent, are proving that there’s incredible room for innovation in our industry.

Tomorrow, Ardent Partners and the Future of Work Exchange will unveil the 2022 MSP Solution Advisor, an industry guidebook that will serve as the definitive guide for businesses seeking new insights on the mature MSP solutions market, allow them access to the necessary information to guide solution selection journeys, and enable contingent workforce program leaders to better understand how each MSP offering differentiates itself from the competition.

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Welcome to the Future: The Future of Work Exchange Podcast is Here

As we announced yesterday, the Contingent Workforce Weekly podcast has been renamed as The Future of Work Exchange Podcast. We are beyond excited to continue having great conversations with leading experts in the field and delivering insights that will impact your extended workforce management programs. Consider it a “new and improved” podcast, bringing you the same great content, with double the Future of Work focus.

The Future of Work Exchange Podcast is sponsored by Pro Unlimited and available to stream each week on this site or simply subscribe on Apple Music, Spotify, Stitcher, iHeartRadio or anywhere you get your podcasts.

Check out this week’s episode: Episode 611: A Conversation with Dan Beck, Co-Founder and COO of Utmost.

 

 

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NEW AND IMPROVED PODCAST –>The Future of Work Exchange Podcast (Now with Twice the Future)

After spending six years and a couple hundreds of hours discussing the contingent workforce, Ardent Partners is pleased to unveil a new and improved podcast with a clever/familiar new title: The Future of Work Exchange Podcast.

The newly-rebranded show will cover today’s hottest Future of Work topics, including remote and hybrid work, the extended workforce, human capital management, DE&I, SOW and services procurement, digital staffing and talent marketplaces, direct sourcing and talent pools, and more. A new and improved podcast!

If you are a dedicated listener, you and the hundreds of thousands of listeners who have listened to our Contingent Workforce Weekly podcast over the years will still be able to hear insights, guidance, and thought leadership on the evolution, growth, and impact of the non-employee workforce.

For the “first-times” and the “long-times” alike, we welcome you to subscribe, listen, share and participate. We welcome your interest and ideas (please share them here) – we will respond.

This week’s podcast, sponsored by PRO Unlimited, features a discussion with Utmost co-founder and COO, Dan Beck. Dan and I chat about the continued growth and impact of the extended workforce, why VMS has to become more progressive, and how the “talent revolution” will shape the workforce for months and years to come.

Tune into Episode 611 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Direct Sourcing 2.0 Is Here to Combat “The Great Resignation”

Today, the stakes for finding, attracting, and hiring the right talent are higher still, and a literal talent “frenzy” has hiring managers in all industries and geographies struggling to fill key positions. And that was before “The Great Resignation” of 2021-2022 took hold. Now, more than ever, these leaders need to take control of their talent destinies. As a result, direct sourcing has become one of the hottest topics in the world of talent and work.

With an ever-increasing number of talent channels, including digital staffing marketplaces, traditional staffing vendors, professional services, talent networks, and social media platforms, the ability to match project requirements with available skillsets has never been easier. It has also never been more competitive or difficult to hire top candidates.  Businesses that harness the power of direct sourcing and talent pools have the ability to develop an agile, extended workforce which can be the key to truly thriving in these evolving times.

In 2021, Ardent Partners and Future of Work Exchange research found that 82% of all businesses felt the challenging times of the past two years increased the demand for extended and non-employee talent. This number reinforces the idea that workforce flexibility (and scalability) are essential links to economic progress in the now-chaotic, hyper-competitive global marketplace. And, in many ways, operationalizing that flexibility/scalability has become a driving force in enabling overall workforce agility. To do so, enterprises can tap into talent pools, marketplaces, clouds, and communities to enhance the work done by the trusted full-time staff; they can also leverage a range of services and other recruiting streams to build a dynamic talent acquisition process that can support crucial enterprise initiatives.

This is why direct sourcing has become such a powerful tool for business leaders today.

Truth be told, even basic direct sourcing programs can drive value through a combination of on-demand, plug-and-play talent, and hard-cost savings. But the pandemic’s impact on the workforce has dramatically accelerated market shifts. Today, talent is scarce and comes at a premium. As a result, workers are demanding greater flexibility from their employers. They are more focused on work-life balance, while also desiring greater independence. Among many things, the “Talent Revolution” indicates a seismic shift in power towards the worker and away from the employer…meaning that businesses require a more powerful, more flexible, and more scalable version of direct sourcing. Enter “Direct Sourcing 2.0.”

Now is the time for “Direct Sourcing 2.0,” the next generation of sourcing strategies that blend innovative solutions with a renewed focus on the candidate experience and an ability to use talent pools to populate the key projects and roles that require expertise and experience. Today’s business climate has accelerated the need for a reimagined approach to candidate engagement. As the market for talent continues to tighten amidst the lingering pandemic and a surging number of resignations, businesses find themselves in a new kind of “war for talent,” one that is far more extensive and complicated than anything experienced pre-pandemic.

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“Culture” is a Foundational Element of the Future of Work

Around a decade ago, a firm I worked for brought in a foosball table to adorn an open space on one side of the office. On my infrequent trips to the company’s HQ (I spent the majority of my time working remotely), I was always encouraged by the hollers, laughs, and general positive vibes from the sales execs and research personnel engaged in competitive foosball tourneys.

I firmly remember interviewing a potential editorial candidate while one such tournament was occurring. “Seems like a fun place to work,” she noted as she looked past the conference room window at the smiles and laughs of my team members. “Sure is,” I said, before moving onto the next stage of the interview.

Ten years ago, a foosball table was enough to reflect a positive work culture to a potential employee. Today, it wouldn’t even come close to cutting it.

“Culture” must be considered a foundational element of the Future of Work movement, with business leaders doing all that they can to ensure that the enterprise comes across as being inclusive, positive, engaging, and a “destination workplace” that is alluring to candidates. “The Great Resignation,” as much as we may loathe the phrase, is a real and viable force that is actively pushing organizations to reimagine their talent acquisition strategies.

Even though culture was important before and during the pandemic, it takes on a different meaning today, considering that: 1) with the Omicron surge beginning to subside, business leaders are finally going to structure more in-office days for its workforce, 2) millions of workers, part of the “Talent Revolution,” are seeking more than just better compensation if they are going to return to work in 2022, and, 3) the harsh reality of talent retention today is this: it’s going to take a lot more for businesses to hang onto its top-tier talent throughout the coming months.

The following elements of culture prove why it’s such a critical piece of the Future of Work puzzle:

  • A company’s business culture is inevitably linked to the company’s brand. Company brand has often been more associated with finding and engaging talent, however, what many leaders forget is that “culture” and “brand” are symbiotically linked in a very profound manner. Is the company culture known for advancement opportunities, an inclusive attitude, and consistent engagement between leaders and workers? These are incredibly crucial aspects that traverse from culture into brand, with workers understand that if these attributes don’t line up, it won’t be worth their time and energy to apply for an open position. Poor business culture can weigh down how the enterprise “looks” from an external perspective; today, that can be crippling in the wake of The Great Resignation.
  • The proliferation of remote and hybrid work means workplace culture is more important, not less. Business leaders have to understand that it’s not March 2020 anymore. Remote and hybrid work are not reactive strategies, but rather foundational approaches for optimizing how work is done. Therefore, these leaders must translate in-office culture and its benefits to those working tens or hundreds of miles away. Remote workers don’t require annoying oversight, but rather empathetic and role-based support in order to thrive in digital working conditions. There’s a major difference between a robotic, “going-through-the-motions” 1:1 video call and a discussion on how a professional can grow, thrive, and succeed. If all business leaders adopted this approach, there would be less of a hesitancy to adopt fully-remote or heavy-hybrid models.
  • Overall enterprise vision is a pure reflection of its overall culture. This doesn’t just mean “make lots of money,” but rather the purpose of the overall organization and what it wants to prove, provide, and produce for the global market. Business leaders that truly want to change their industries begin that journey within, choosing to formulate management styles that are inclusive, empathetic, and promote innovation within the workforce ranks. Want to change the world? It starts with internal business culture.
  • The old adage of “experience first” is still quite applicable. The talent experience is still paramount in today’s hyper-competitive labor market. Everything from the tactical aspects of talent acquisition, such as interviewing, onboarding, etc., and the more strategic elements, like communication and collaboration, goes a long in fostering a workplace culture that is positive and engaging for candidates as they embark on their journeys.
  • Culture is now naturally aligned with the way(s) work gets done. This is perhaps the most powerful attribute of “culture” in today’s business landscape. Workers crave an environment that aligns with their purpose, their goals, their energy, their attitude, their believes, their values, and their journeys. They are going to give as much as they can if an employer can meet most or all of those elements. Business culture permeates across functions, units, leaders, and its workforce; if enterprises are keen on thriving in 2022, they will understand that the very ways they get work done are directly aligned with the overall culture of its workplace.
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Let’s Demystify AI in Hiring

Artificial intelligence (AI) is one of the premier technologies under the Future of Work spectrum. Along with machine learning, AI has transformed the way businesses think about data and insights, adding an additional layer of depth that was previously out of grasp. As AI became more prominent within the business stratosphere, it quickly moved from merely augmenting existing “Big Data” strategies to becoming a means of transforming both tactical and strategic enterprise operations.

As talent became even more of a competitive differentiator over the years (especially in these evolving times), businesses realized that they required additional support in executing more educated talent-based decisions. Today, AI is prevalent in both full-time/traditional talent acquisition and within the extended workforce arena. Ardent Partners and Future of Work Exchange research finds that nearly 60% of organizations are effectively “blending” AI and human-led processes into the current hiring initiatives, with another 34% expected to do the same over the next 12-to-24 months.

I am excited to join Beeline and HiredScore next Thursday, February 24 (11am ET) for an exclusive webcast on demystifying the role of artificial intelligence in hiring and extended workforce management. I’ll be joined by Beeline’s Colleen Tiner (SVP Strategy) and HiredScore’s Athena Karp (CEO & Founder). We’ll tackle (and answer!) such questions as:

  • Can AI really help my program hire the best talent?
  • What will my legal team say?
  • How can we use AI safely without bias?
  • Are there laws regulating the use of AI for employment decisions that I need to know about?
  • How do I get started on this journey?

Click here or on the image below to register for next week’s event. Looking forward to seeing you there!

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The NFL’s Diversity Problem Is a Wake-Up Call For the Business World

If you don’t know the story by now, here’s a quick recap from Mother Jones:

Earlier this week, former Miami Dolphins head coach Brian Flores filed a lawsuit accusing the league of “systemic racism” and identified examples of teams conducting “sham interviews” with Black coaching candidates without any intention of hiring them.

As evidence, he included text messages with New England Patriots coach Bill Belichick that seem to show Belichick congratulating Flores for winning the New York Giants coaching job days before Flores had even interviewed. In fact, Belichick had meant to text Brian Daboll, who would eventually be named coach. Roughly 70 percent of NFL players are Black, but the only Black head coach out of 32 teams is Pittsburgh’s Mike Tomlin.

There’s a little more to this story, including claims by Flores that he was offered $100,000 per game lost in the 2019 season in order to secure a higher draft pick. That issue, which may end up costing Dolphins owner Stephen Ross his franchise, is only a piece of this entire saga.

The bigger trouble at hand, of course, is this: the NFL has a HUGE diversity problem.

At the time of Flores’ suit, there was only a single Black coach in the NFL (Mike Tomlin of the Pittsburgh Steelers). Years ago, to boost the diversity profile of its coaching candidates, the NFL introduced the “Rooney Rule,” in which the league mandates that teams interview minority candidates for head coaching and senior-level football positions. This clearly has not worked to improve the diversity across the NFL’s coaching ranks.

The rule was adopted and mandated in 2003, when there three Black head coaches in the league. Today? There are three Black head coaches in the league. Something’s not right.

During last week’s Super Bowl media week, NFL Commissioner Roger Goodell stated that “a diverse workforce is a better workforce.” (Has he been reading the Future of Work Exchange?) Well, clearly, Goodell cannot be trusted to follow through on this statement, especially because he’s more known for needlessly aggressive punishment for naturally deflated footballs than he is for his track record on diversity.

Granted, the NFL is a different beast than the typical organization in the business arena. Interviews are publicly known, there’s always conjecture about who is going to move where, etc. However, when a multi-billion-dollar entity (not to mention America’s most-watched sport) cannot effectively leverage its vast resources to improve its diversity, equity, and inclusion (DE&I) goals, what type of example does that set for every other corporation?

DE&I has become perhaps the most critical non-technological component of the Future of Work movement. Nearly 84% of businesses today say they expect to develop a more inclusive workplace environment over the next 12 months, a statistic that accurately reflects just how important it is for an enterprise to prioritize how it handles diversity and diverse hiring.

The NFL has incredible resources at its disposal; it could easily develop a Chief Diversity Officer (which nearly 70% of businesses expect to implement within their ranks by the end of 2023) that is accountable to all 32 team owners, not to mention the fans and the media. It could create reskilling and upskilling opportunities for diverse coaching candidates to ensure that there is no excuse for passing over diverse talent when major positions are open. And, it should re-tool the Rooney Rule in a manner that moves away from incentives and pushes a better strategy (one of Flores’ issues, which is 100% on point, is that Rooney Rule-led interviews are often shams, as was his with the Giants and Broncos).

For businesses across the globe, this should be a wake-up call. DE&I should be top-of-mind for every organization; “The Great Resignation” is tearing apart the traditional measures of talent acquisition, leaving businesses scrambling to find top-tier skillsets and expertise. Diversity is a gateway into innovation and business progression, enabling organizations with a deeper, more robust community of hyper-qualified candidates that can drive better business outcomes. The “Talent Revolution” at hand dictates that enterprises do all that they can to become more attractive to workers…and that starts by building a diverse and inclusive workplace environment (and culture!).

The NFL’s Rooney Rule has been nothing but a “box-checker” for nearly two decades. The parallels with “diverse spend” goals are uncanny, aren’t they? This is why the NFL’s diversity issues should hit close to home for business leaders. The NFL needs to do more; that’s wildly apparent. And so don’t typical businesses, as well. Fast Company published a piece nearly a year after the George Floyd protests and found that while dozens of the world’s biggest tech companies collectively donated nearly $3.8 billion to charities, there was little movement on the actual change within their organizations; even though societal change was at the forefront of talent acquisition, diverse talent represented a tiny percentage of engineering or leadership roles.

Right now, it is feared that the NFL will take a similar approach and throw money at charity, spin these issues into marketing and communications fluff, and hope that everything blows over. For the business arena, leaders should take a much, much different approach: start truly investing in diverse talent, provide opportunities for growth and upskilling, and, most importantly, view DE&I as a true gateway to innovation, a deeper workforce, and better business outcomes.

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Digital Staffing, Talent Marketplaces, and the “Elastic Workforce”

It’s no great secret that the many layers of talent acquisition and talent engagement have been transformed over the past two years. Businesses, dealing with both a “Talent Revolution” and “The Great Resignation,” continue wage war for skillsets and expertise in an on-demand economy that demands agility and flexibility.

Digital staffing solutions and talent marketplaces have been augmenting talent engagement for a number of years. Ardent Partners and Future of Work Exchange research have been covering, evaluating, and following these platforms for nearly a decade; we have discovered that adoption of these solutions has increased nearly 725% since 2015, a surefire marker of the high-impact, top-tier benefits of these platforms.

There’s a reason why talent marketplaces have become such critical pieces of the Future of Work puzzle: they drive true workforce agility, scalability, and flexibility. Future of Work Exchange research found that, in 2021, nearly 84% of digital staffing and talent marketplace users stated that their extended workforce drove true scalability and flexibility in the face of challenging times. Being able to plug-and-play talent as the market dictates is a powerful competency that can empower enterprises of all sizes with an ability to engage with many of the best and brightest minds in an on-demand manner. Throughout the toughest days of 2020 when uncertainty reigned, companies were constantly reshuffling their workforce strategies.

In 2021, those businesses that could effectively harness the power of a scalable workforce were the ones that entered 2022 with the ability to thrive during evolving labor market conditions. Best-in-Class organizations are 32% more likely to tap into digital staffing outlets for talent acquisition needs. These offerings are often considered enterprise-grade solutions that facilitate real-time and on-demand talent engagement with independent, freelance, or contract workers via a web-based network or portal. Talent marketplaces typically offer “white-glove” or high-touch talent management services (akin to Managed Service Providers) to help their clients source the best-fit talent for their project requirements as well as the automation of core workforce management processes (such as requisition management, talent pool development, and back-end financial operations).

I encourage you to join Bluecrew, Ardent Partners, and the Future of Work Exchange on Thursday, February 24 at 1pm CT for an exclusive webcast on the advantages of the talent marketplace model, its impact on building an “elastic workforce,” and the core workforce strategies required for successful extended workforce management. Click here on or on the image below to register.

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