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Christopher J. Dwyer

No, For Real: We’re Not Going Back

Last summer, I wrote why the business arena was never going back to “normal,” my arguments owed to the fact that the vast majority of enterprises across the world were now operating in a corporate landscape that encouraged flexibility, innovation, and new and strategic ways of getting work done.

That was in the summer, a time when most of us were just a few weeks removed from being fully-vaccinated and ready for some semblance of normalcy in our personal lives. Could we attend a sporting event in-person? Could our kids finally return to school full-time? Would we be able to have dinner with our older relatives?

We now know that the Delta variant of the coronavirus had much different plans. And, shortly on the heels of that surge, Omicron brought its own playbook.

So now we’re within the end of the winter months. Many of the cities and states that experienced horrible caseloads and hospitalizations around the 2021 holidays and into January are now seeing those waves start to subside. And, inevitably, as things gets better, that question makes its return:

When do things get back to normal?

I was struck by this article in The New York Times by Charles M. Blow this past weekend. Blow writes:

All of us, I believe, were simply waiting to see when our lives would reset, and what the new normal would look like. We still believed that if we did the right things — at least if enough of us did them — that the pandemic would pass and things would snap back to the way they were.

But, as each month passed, and then each year, it became more and more clear that COVID would most likely move from pandemic to endemic.

There are many reasons why our personal lives will never return to normal, given the tremendous change we’ve collectively experienced over the past two years. Blow’s article, “There Is No Post-COVID,” illustrates how “COVID has made us reconsider everything, the meaning of home and work, the value of public space, the magnitude and immediacy of death, what it truly means to be a member of a society. We are still finding the answers to those questions, but the America we knew ended in 2019.”

While business itself doesn’t straddle the line between life and death, a novel virus that has upended the lives of billions of people across the world was always likely to bring permanent change to the way we work, how we work, and, of course, why we work. There should not be a single business leader that could honestly ponder when we would return to the “normal” ways of getting work done.

Societal change has dictated that we invest in and prioritize diversity, equity, and inclusion. Technological change has pushed us into new realms of digital transformation and automation. Leadership has transitioned into empathy-led business culture that pushes the “human” side of business into the forefront. Talent has undergone a revolution that has fundamentally altered the relationship between a business and its workforce, resulting in a “Great Resignation” that will forever transform the dynamics of talent engagement and talent acquisition.

We can see, however, how businesses would apply Blow’s quote above to their corporate world. Those early months of the pandemic, well, more like the first year (before the first vaccine campaigns), heavily-dictated just how much we in the business arena yearned for those halcyon days of 2019. No masks, no social distancing, no supply chain disruptions, no economic uncertainty. Instead, we faced layoffs, furloughs, and a veritable rollercoaster ride that seemingly had no end.

But the world has changed tremendously since then, both from personal and professional perspectives. Remote and hybrid workspaces are flourishing, while the power has shifted to the worker in today’s revolutionary war for talent. Businesses now know that the volatility of today’s market can be flipped to become competitive advantages. The economy is thriving. “Adaptation” has become a foundation for the future. Digitization has come full circle and is now driving innovation within the business stratosphere.

And, most important of all: the Future of Work has been realized.

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What is “The Future of Work”?

The state of talent and work in 2022 is very different than it was only several years ago. And, it is entirely different than it was a decade ago. Far beyond the recent impact of the COVID-19 pandemic, major societal changes, the evolution of the worker’s mindset, the realm of innovative technology, and the shifts in talent acquisition have created a new future – “The Future of Work” – one that impacts all workers and all employers. And that future will be based in agility, flexibility, and the transformation of the modern business.

As businesses seek to thrive in these evolving times, it is critical that they base their operative frameworks within the ideal “future state” of work, one that prioritizes better business outcomes and the overall end-to-end optimization of how work is done. Ardent Partners and the Future of Work Exchange define the Future of Work as the strategic optimization of how work gets done through 1) the evolution of talent engagement, 2) the advent of new technology and innovative tools, and 3) the transformation of business standards. Businesses across the globe believe that many significant Future of Work shifts will force them to reevaluate their current work standards, policies, and general practices.

Talent-led shifts, such as worker empowerment (which is fueling “The Great Resignation”), the continued impact of the extended workforce, and the advent of new talent engagement technologies, like direct sourcing and talent marketplaces, are fueling a new era of the workforce.

The power of next-generation technology and innovative tools, particularly digital workspaces (for remote and hybrid work), blockchain, digital wallets, artificial intelligence and machine learning, digital staffing, and talent technology ecosystems, are enabling businesses with the necessary tools to truly optimize how work is done.

The transformation of business thinking, including a focus on diversity, equity, and inclusion (DE&I), developing a more flexible workplace culture and working environment, and creating an agile framework for how talent and work intersect, is a foundational element for how enterprises can future-proof work.

In the coming months and years, businesses will require a deeper understanding of the tools, strategies, and approaches that will ultimately drive the optimization of how work is done from talent, technology, and business transformation perspectives.

Christopher J. Dwyer is the Senior Vice President of Research at Ardent Partners and the Managing Director of the Future of Work Exchange. Connect with him on LinkedIn or send him a note at cdwyer@ardentpartners.com.

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With Ceridian Partnership, PRO Unlimited Doubles Down on the “Worker Experience”

Are we really going to mention “The Great Resignation” in the first line of a Future of Work Exchange article? Yes, we are, but for good reason. Much has been said of the “talent revolution” that is occurring today: workers are finding themselves at a veritable crossroads in which the needs and desire for flexibility and cultural attractiveness are becoming prerequisites for their next career moves. Compensation is key, but the experience is truly paramount.

In a similar manner, much has been written about the “war for talent,” even in pre-pandemic times. For years now, businesses have had to do all that they can to catalyze talent acquisition and talent engagement. When aspects such as workplace culture, business environment, and diversity and inclusion become key reasons why a worker would choose to bring their talents to an organization, the overall “talent experience” suddenly rises as the top differentiator for enterprises in attracting new talent.

To that end, integrated workforce management platform (IWM) provider PRO Unlimited recently announced an exclusive partnership with global human capital solutions provider Ceridian. The partnership will focus on the integration of Ceridian’s unique Dayforce Wallet into PRO’s innovative Worker Experience solution. Extended workers will have direct access to net pay as it is earned; after an on-demand pay request is completed within the Dayforce Wallet mobile app, funds are deposited directly into workers’ Dayforce Wallet accounts (which can then be transferred to checking accounts, withdrawn for cash, used to make purchases, etc.).

“It’s really about rethinking this industry in the sense that the extended workforce is more than just placing and filling roles,” said Jessica Kane, Chief Client Officer, PRO Unlimited. “We want to bring all of that talent-fueled data and intelligence together for the best possible worker experience. Businesses want to attract the best and brightest workers, and this partnership with Ceridian will certainly drive more choice into the overall talent experience.”

Future of Work Exchange research finds that nearly 80% of businesses are now focused on transforming their workplaces into more attractive places to work, a statistic that reflects the core mindset of enterprise leaders across the world: develop an alluring, positive environment in which candidates what to work and thrive.

“Skills have really become the new currency,” said Kane. “We want workers to be able to utilize those skillsets, combined with our data and intelligence, to support them along their career journeys and enable them to choose the right paths. Thinking about the opportunities and the clients that offer these roles, how do enterprises attract workers to these positions? Combining our data ocean and integrated workforce platform with on-demand pay through Ceridian, we can leverage all of these innovations in helping workers purse their passions.”

“Worker Experience is a standalone solution that will revolutionize how businesses transform the overall candidate and worker experience,” said Kevin Akeroyd, CEO of PRO Unlimited. “Functionality such as worker engagement and profiling (amongst other processes) are already integrated into our platform via WillHire, however, this new partnership will enhance those pieces of our solution and push worker experience management into the extended workforce.”

The concept of “day pay” has become a hot topic in the extended workforce world, as industries such as light industrial, warehouses, and other shift-based businesses experience a sharp uptick in the utilization of non-employee labor. As businesses in these sectors strive to build compelling and engaging candidate experiences, traversing into on-demand pay will become a critical measure. PRO Unlimited certainly understands the implications of this innovative market shift, which is reflected in this unique and pioneering partnership with Ceridian.

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Remote and Hybrid Work May Have Issues, But They’re Undeniably Powerful Future of Work Attributes

I’ve long devoured news and analysis related to the concept of remote and hybrid work…and not just during these crazy pandemic times. I’ve been a hybrid worker for the entirety of my career these past 16 years, and, particularly over the past decade, more “remote” than “hybrid.” I’ve stepped into an office only a handful of times since March 2020. Besides my own experiences with the hybrid work, the Future of Work Exchange is committed to helping businesses and workers better understand the implications of such a model, the benefits, how to structure a hybrid infrastructure, and, of course, how the hybrid workplace factors into the digitization of work.

A recent New York Times article by Elizabeth Spiers, former editor in chief of The New York Observer and the founding editor of Gawker, argues that we, as both leaders and workers, have lost some semblance of “work” with it becoming “too casual” over the past two years. “What We Lose When Work Gets Too Casual” highlights that:

“There are trade-offs, though. The loss of workplace formalities like fixed start and stop times, managerial hierarchies with clear pathways for advancement and professional norms that create boundaries between personal and professionally acceptable behavior only hurt workers. Though the pandemic-era transformation of white-collar work seems empowering at first, we should not be deceived: Many of these changes mostly benefit employers.”

Spiers further writes that employers can take advantage of an environment in which the lack of shift formality means that workers will pump extra hours into their work and projects without the extra pay (for salaried employees, of course). This is, in fact, a common drawback to the hybrid model, in which workers cannot seemingly “unplug” from their work and suffer burnout, anxiety, and stress.

It’s often too easy for those work remotely to get caught up in work, to subconsciously allow personal and professional worlds to collide, and to let “casual work culture” become the foundation of a remote working environment. The office becomes home, and the home becomes the offices, Spiers writes. She’s not wrong, as for those white-collar employees that have been working remotely for a lengthy period of time, there is very little crossover between the personal and professional arenas. We stare at our phones checking email, keep our laptops within reach, and spend late nights toiling away. Working at 11pm is just as common as dialing into a video call at 11am.

Spiers’ points are made with good intentions, and she focuses on the fact that this setup mainly benefits the employers. What she is missing, however, is the inherent flexibility that is baked into the hybrid work model. This is what workers crave, it’s what they desire. They want to be able to do the things they want to do without having the pressure of in-person work, long commutes, and endless in-person meetings.

However, there is one idea, above all else, that needs to be taken into consideration. It’s the one driving factor that separates remote work in 2022 vs. remote work in the early months of the pandemic. Businesses must enable their employees with the necessary strategies, solutions, and tools to succeed. Working remotely (or in a hybrid model) does just that, and it’s the most critical argument here. Too much of a “casual” feel to work doesn’t mean that work is being negatively impacted nor does it mean that all remote workers will succumb to burnout (as Spiers writes: “Their personal needs don’t get met because work has so invaded their personal lives that there is no dedicated time for non-work life.”).

Remote work burnout is an issue, for sure. We’ve written about it here on the Future of Work Exchange (rather recently, too!). And I won’t be a hypocrite here: there are many weeks that I’m hitting 70 or 80 hours (or more), as are many of you reading this article. There are times when I sacrifice my personal or family time for work. However, the flexibility will always outweigh whatever imbalances pop up from time-to-time. The fact that I can make breakfast for my kids in the morning or say hi to them in the afternoon instead of being locked in an office? I would gladly take some of those late nights and long weeks for the ability to do these things. It’s a beneficial trade-off, as is the fact that I gain two hours not spending on commutes everyday; I can take the dog for a walk if I have an hour break, or schedule a doctor’s appointment without having to take an entire day off.

The other big point Spiers made in her article is that employers have the ability to “punt” on advancement conversations due to the “informal” environment of remote and hybrid workplaces. She argues that junior and less experienced employees may take on additional work without a clear path to promotions and advancement. While this may be the case in some organizations, I can confidently say that not all business leaders think this way.

The most glaring omission in Spiers’ article is this: she doesn’t mention the “Talent Revolution” happening today, nor the fact that the so-called “Great Resignation” is occurring because of a lack of flexibility within the workplace. Tens of millions of workers have left their roles because of lack of these dynamic benefits, so much so that business leaders are actively trying to configure new ways to find, engage, and source talent based on the overall culture and flexibility of the enterprise itself.

Work may be becoming more casual, but that’s not a bad thing.

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Building the Hybrid Workplace is 2022’s Best Path Towards Digital Transformation

As far back as four or five years ago, you couldn’t escape the greater business discussion of “digital transformation.” The discourse around digital transformation was quite simple and straightforward: enhance organizational efficiency, operations, and functional value through the adoption of automated solutions and digital technology. Now, the conversation may be much more stripped down than the concept itself, however, as implementing enough systems, connecting them via intricate architecture, and driving real solution adoption are all much more difficult, of course.

The other side of digital transformation (particularly business agility), too, is the fact that the “digital enterprise” harnesses the power of digitization to boost internal and external experiences (candidate, supplier, user, etc.) and end-to-end business processes. When this is taken into consideration, the goal of becoming a truly digital enterprise is that much harder, given the interconnections required to achieve these technology-led and business goals.

An enterprise’s best path towards digital transformation today is to capitalize on something that had been organically growing since before the pandemic while becoming a standardized way of operating during disruptive times: remote and hybrid work. The “hybrid workplace” requires many of the same measures that end-to-end digital transformation does, up to and including executive buy-in, the necessary software, and the cultural attributes needed to drive adoption and value.

  • Developing the next great hybrid workplace requires investments and resources akin to a full-scale digital transformation. No one said it was going to be easy, however, if a business had been long willing to invest time, money, and energy into digital transformation, why shy away now? Consider the stakes at hand: the so-called “Great Resignation” is largely occurring because employees desire flexibility, agility, and other aspects not related to compensation. The hybrid workplace is not just a “nice to have” at this juncture but rather a pure business investment that will pay incredible dividends in terms of productivity, engagement, and worker experience. Back in 2016 and 2017, digital transformation was the hottest business topic; let’s take that level of passion for digitization and apply it towards building the next great hybrid workplace.
  • Removing redundancies means a smoother, end-to-end experience for both traditional and remote workers (as well as other key stakeholders, partners, and suppliers). Digitally transforming the workplace to account for a hybrid infrastructure doesn’t just benefit those that primarily work from home. The digital enterprise is founded on a seamless user experience that allows all stakeholders and employees to access data, automation, intelligence, content, etc. in an on-demand manner. By shoring up technology gaps, removing redundancies for access (i.e., too many access points for stakeholders and workers), and providing a near-limitless experience, the greater business benefits from these digital enhancements.
  • An operational hybrid workplace translates into a superior employee/worker experience. While it’s true (and stated above) that workers crave flexibility, they also desire an overall “work experience” that allows them to be productive, happy, and collaborative. During the early days of the pandemic, the shift to remote work was borne of necessity, leaving little room to account for hybrid workplace nuances. Today, businesses have had time to plan and implement the best-fit hybrid work infrastructure and can truly develop a digital workspace that not only is operational and efficient, but also enables workers with a more positive overall experience. Most importantly: they will have the tools they need to be productive and effective in their roles…a surefire factor in keeping them from taking their talents to another organization.
  • Hybrid work technology represents the best of what digitization has to offer, allowing enterprises to set the stage for digital transformation. The simplest reason why developing a hybrid workplace is the easiest pathway to digital transformation? The technology in use is current, modern, and is connected to the core components of the Future of Work movement: it creates accessibility, drives intelligence, and boosts interconnectivity between humans and systems. Digital workspace technology is collaborative in nature and enables communication between functional units, as well as automated, on-demand sharing of data and content. The original foundations of digital transformation, even several years ago, revolved around the concept of real-time connections and superior interconnectivity between workers, leaders, customers, and suppliers. The hybrid workplace of today represents all of the aspects…and more.
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FOWX Notes: February 4 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • As we just wrote yesterday, “The Great Resignation” continues to be problematic for all businesses in the wake of December’s numbers. The number of people voluntarily quitting their jobs decreased by 161,000 to a still-astronomical 4.3 million resignations to close out 2021. Given that we are well over a month since this data was collected, there should be some (cautious) optimism when January’s numbers are released. My thinking is that if this number is reduced by 30%-to-40%, it will show that there has been some progress between businesses and their workers. If not, we’re in for at least a few more months of the stalemate between the two.
  • Fantastic article by Propserix on their blog regarding the advantages of “experienced talent.” In addition to holding down diverse roles, older talent have worked for a greater variety of industries, company sizes, and teams, picking up valuable qualifications along the way. As they’ve aged, they’ve undoubtedly mastered essential skills, engineered unique solutions to problems, and become specialists in specific areas – an advantage to any employer. Their decades of hands-on work, vocational development, real-world education, and proven dedication make older talent ideal team leaders.
  • Former Hudson RPO CEO joins direct sourcing provider Opptly. Exciting times for unique direct sourcing player Opptly, as they name their new CEO in Lori Hock, who was formerly the CEO of Hudson RPO. Lori also spent time as Adecco’s President of MSP Solutions (now known as Pontoon Solutions). Lori and team have a bright future ahead with a solution that prioritizes the power of direct sourcing, talent intelligence, and the convergence of technology and human expertise.
  • Miss the big “Direct Sourcing 2.0” webinar with WorkLLama last week? Don’t worry, we’ve got you covered. Check out the event recording to hear WorkLLama’s Saleem Khaja and Atrium’s Kevin Leete join me for a spirited discussion on the next great evolution of direct sourcing.
  • PRO Unlimited partners with global HCM solutions provider Ceridian. PRO continues its streak of innovative partnerships by integrating Ceridian’s Dayforce Wallet into its Worker Experience platform. This partnership and integration will enable talent on-demand access to earned wages at the end of a day or shift, helping to boost the overall worker experience and improve engagement across the extended workforce. The enhanced Worker Experience solution will launch this summer, with pre-sale available now. (Look for an exclusive piece on this partnership next week on the Future of Work Exchange.)
  • Bullhorn unveils its own venture capital fund. Bullhorn Ventures, which will be led by Bullhorn’s SVP of Alliances and Business Development, Nina Eigerman, will launch with $20M and aims to seed early-stage staffing tech startups and other innovative platforms in the industry.
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“The Great Resignation” Is a Problem for All Businesses

I know, I know. We’re all getting sick of the phrase. It’s one of the main reasons why we need to look farther and deeper for why “The Great Resignation” is happening instead of pointing at the big, headline-inducing numbers. While we all wait with bated breath for the Bureau of Labor Statistics’ next report on resignations (the last one, which covered November 2021, showed a then-record 4.5 million quits in the United States), let’s take a moment to remember this:

The “talent revolution” is happening across all sectors and industries. I’ve heard conversations in which point to specific verticals as being more prone to quits than others, particularly areas like hospitality, restaurants, retail, travel, etc., considering that employees within these industries are more likely to desire flexibility, better pay, safer working conditions, better work-life integration, clearer career pathways, etc.

However, this discussion leaves so much more out of the equation. Take, for instance, this now-weeks-old article from The New York Times. It talks of the low-income sector’s turnover rates as a big reason why The Great Resignation was continuing to shatter monthly records consistently. But then we have this piece from my hometown Boston Globe, which finds that a booming local market (biotech, perhaps the “hottest” of industries at the moment) faces the same issues as other industries:

“About 16.5 percent of life sciences employees in Massachusetts voluntarily quit their jobs last year, a recent survey from research firm Radford found, up from 13 percent in 2018. Both figures are high enough to affect a company’s effort to grow.”

Massachusetts has become a hotbed of biotech giants and startups alike. It’s home to one of only two companies that offer an FDA-approved COVID-19 vaccine (Moderna). And it’s now facing the same staff shortages and turnover rates that other industries have been experiencing for nearly a year.

One critical, yet overlooked, reason why The Great Resignation continues to be an annoying issue is no business leader wants to believe it’ll happen to his or her industry…until it actually does, and by then, the numbers will point to the fact that it’s been happening for quite some time, right under their noses. All the more important, then, that enterprises attack this problem right at its foundation: talent.

Look at the media/relations/advertising industry (or industries): this fantastic article at AdAge is FILLED with quotes from leading ad execs that all state a common refrain. They understand that the market is shifting, that talent acquisition must change (and change quickly), and that Future of Work attributes, especially the extended workforce, are a means to success during these strange times:

“One potential upside that Ad Age reported on last year was that ad industry turnover isn’t a true “brain drain”—employees might not be qualifying for W-2s, but because contract work is thriving again, many are leaving staff jobs for freelance. In fact, an estimated 50% of the ad industry could be freelance within the next decade.

“We see the hybrid workforce as a win/win,” says Brett Channer, founder and CEO of Mass Minority. “As we grow across North America, this gives us access to a wider range of talent representing the market we serve.” For anyone who might see an increase in various state income tax requirements as a deterrent to freelance or location-agnostic hiring, Channer notes that though “it does add cost to our payroll operation, those costs are lower than the overhead to office these people.””

Purpose is a big contributor to the Talent Revolution. Flexibility is a core ideal, as well. Remote and hybrid work are non-negotiable at this point. These are the foundational aspects of what talent wants, what talent needs, and what talent will not sacrifice in 2022 and beyond. The Great Resignation is not just an issue for specific industries or verticals, but rather all enterprises within corporate America. If businesses can welcome the transformation of talent, harness the power of Future of Work strategies and tools, and truly embrace the workforce shifts happening today, there is hope that The Great Resignation will be looked back on as a watershed moment for workers in these progressive times of the past two years.

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Digital Workspace Leader Citrix Acquired for $16.5B in Private Equity Deal

If there’s anything the business world has learned over the past two years, it’s this: the very concept of “work” is an evolving, organic idea. It’s a living, breathing entity that is actively founded on the principles of market progression, the dynamics of talent and the workforce, and, most importantly, the very way “work” itself is optimized for better business outcomes.

The Future of Work has been defined as many things, but its core definition is as follows: modern business can be transformed for the sake of efficiency and effectiveness through the evolution of new talent-based strategies (particularly the extended workforce), the advent of disruptive technology and innovative tools, and the overall reimagination of business thinking and mindsets.

The COVID-19 pandemic had many, many ramifications on the world of work, however, none greater than the remote work awakening. Future of Work Exchange research has found that, during pre-pandemic times, nearly 21% of the average enterprise’s total talent base (FTEs and extended talent) was operating in a remote or hybrid environment. Going into 2022, that number has more than doubled; 43% of all enterprise talent are currently working remotely or in a hybrid work infrastructure.

Citrix has long been a forerunner of the “digital workspace” industry since its founding in 1989. Today, the tech behemoth is a staple of unified communications and automation, providing virtual desktop technology to nearly 400,000 customers across the world, including 98% of the Fortune 500.

Yesterday, news broke that private equity firms Vista Equity Partners and Evergreen Coast Capital had acquired Citrix for $16.5 billion in an all-cash deal. The plan is to match and merge Citrix’s wide range of digital workspace and unified communications tech with TIBCO, a Vista portfolio company that seamlessly integrates applications and data across the enterprise technology infrastructure.

“The combination of TIBCO with Citrix will be a game changer. Over the past three decades, Citrix has established itself as the leader in remote work, providing secure and reliable access to all the applications and information employees need to get work done, wherever it needs to get done,” said Tim Minahan, Executive Vice President of Business Strategy, Citrix. “With the addition of TIBCO’s connected intelligence capabilities and solutions, we can enhance our digital workspace platform and the results we help our customers to achieve.”

The essence of this acquisition is a straight Future of Work play: Citrix will have additional technological support to expand its virtual desktop platform with the necessary arsenal to provide real-time intelligence, seamless integrations, and enterprise-grade security in a digital working environment.

A source close to the deal confirmed this vision. “[The acquisition] is certainly a testament to the overall strengths of the [Citrix] platform and the executive team’s long-term vision of where the product can go during these evolving times,” the source said, adding that “this is a “proof of delivery” of the remote work work model.”

This is a Future of Work gamechanger, for sure. The acquisition, and subsequent merger, means that Citrix’s incredible breadth of workspace technology can be buoyed by TIBCO’s cloud-fueled integrations and real-time data and intelligence. These two facets, in a convergence unseen in the enterprise solutions market, is a transformative shift towards a more secure, more flexible, and, most importantly, a more agile, hybrid cloud infrastructure for businesses across the world.

Additional Future of Work Exchange analysis:

  • One of the biggest “knocks” on the digital workspace/remote work environment is its lack of enterprise-level data security. TIBCO’s robust strengths in this critical attribute will help Citrix expand its overall reach to include those organizations that were once trigger-shy when it came to a hybrid workplace due to concerns over security of financial data, intellectual property, etc.
  • The concept of “better business outcomes” has long been a core Future of Work mindset. The Citrix/TIBCO merger translates into the ability to “blend” virtual workspace technology with agile analytics and intelligence….meaning that, no matter where a professional is located, they can make more educated business decisions by tapping into the same stout data that is available when tethered to an in-person IT infrastructure.
  • With the extended workforce expected to comprise half of the average company’s total talent pool by the end of the year, this deal reinforces another Future of Work shift, one that relies heavily on non-employee remote workers that require access to enterprise systems, IP, data, and other critical assets in order to get work done effectively.
  • This deal, which taking into account the combined Citrix/TIBCO solution, is the largest ($25 billion) private equity deal in enterprise tech history. The move displays a level of utmost confidence in Citrix’s current and future ability to deliver on its greater Future of Work vision.
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FOWX Notes: January 28 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • On Tuesday, the Biden administration withdrew its vaccination and testing regulations for large employers. The Supreme Court’s rejection earlier this month forced the President’s hand here. While vaccination mandates would have helped the United States gradually tick up immunity, especially in the age of Omicron, now it is solely up to large enterprises themselves to keep or introduce vaccination and testing mandates as the winter months drag by.
  • Although talk of “COVID endemicity” is absolutely premature, it is critical for businesses to look at a brighter, more hopeful future. Epidemiologists and pundits alike were both quick to talk COVID as an eventual endemic disease and strike the discussion down given the consistent curveballs the novel coronavirus has thrown at us over the past two years. However, the power of optimism is critical, especially today, when so many businesses and professionals are stricken with various forms of fatigue. It is imperative that companies look ahead, even to this coming spring and summer, to boost optimism that better days are ahead and to “open” innovative thinking and product development.
  • An exciting new European labor market report by PRO Unlimited finds some interesting trends. PRO’s new Labor Market Report for Europe finds that IT skillsets are in-demand, time-to-fill rates are climbing high, and that American trends are similar across the world. In its Belgium-specific analysis, for example, the report found that sourcing these individuals [sales, IT, business development, etc.] over the last three quarters has proven more difficult than in recent years, with the average time to fill increasing from 15 days in 2020 up to 23 days in 2021. This is a result of an increase in international talent acquisition in the contingent space, which has coincided with the greater interest in remote work.”
  • With so much discussion around the pros and cons of remote and hybrid work, it’s refreshing to see innovative companies thriving within this model. Great article at CNN proves that forward-thinking organizations that were once vehemently anti-remote work are now fully-remote, with leaders at these organizations stating that employees have never been more satisfied nor more productive. “The shift to remote work over the course of the pandemic has had a noticeable effect, said Cindy Owyoung, vice president of inclusion, equity and belonging at Robinhood. “Over time, it became increasingly clear that our employees were happiest and did their best work when they had the flexibility to determine where and when they work best,” Owyoung said.”
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In 2022, the Future of Work Must Be Driven By “Purpose”

The Future of Work means very different things to different executive leaders, workers, and business professionals. For some, it’s a focus on technology, innovation, and new forms of automation. For others, it’s about the strategic transformation of how the greater business operates. For those in HR, talent acquisition, or contingent workforce management, it’s an evolving focus on how talent is engaged, sourced, and onboarded. And, historically, the Future of Work simply translated into the achievement of better business outcomes via the utilization of new solutions and strategies.

In 2022, however, the Future of Work must be driven something that affects all levels of the enterprise and its workforce: purpose.

The “Talent Revolution,” which is what “The Great Resignation” is truly driven by, is a deeper representation of this statement. Workers are leaving their jobs because, in an age when work defines who we are as people, there should be some semblance of humanity, emotion, and, most critically, purpose behind what we do. The COVID-19 pandemic thrust all of us into a collective reawakening of sorts; when faced with consistent anxiety, stress, and trauma, workers became more human and began to integrate the emotional and professional sides of their personas.

Work attributes such as flexibility, remote and hybrid work, empathy (and empathy-driven leadership), pre- and mid-pandemic workplace safety standards, and an inclusive culture are crucial ideas for the modern-day worker. Too many business leaders are pushing the wrong agenda in regards to the so-called “Big Quit,” in that workers don’t want to work, don’t want to commute, and are only looking for higher compensation.

The truth is this: workers today want to work, but they want that work to have a purpose that aligns with their beliefs, their goals, their journeys, and their cultural personas. On the surface, it’s the ability to say “I love my job,” and, going much deeper, the ability to state, “This job fulfills my purpose.”

Tens of millions of workers left their positions in 2021, a record year for resignations. In the early days of the pandemic, many professionals were grateful to be working, to telecommute, and to continue providing for themselves and their families during uncertain times and the biggest health crisis of our lifetime. During the pandemic rollercoaster ride, many professionals began to understand what they wanted from their careers and their jobs, owing a newfound sense of purpose within the “how” and “why” of work.

Every business executive should be placing purpose in perspective in how they manage their staff, how they engage and acquire talent, how they lead and mentor their talent, how they operate the overall enterprise, and how they integrate technology and innovation into corporate processes and initiatives. Purpose is a multi-faceted concept that will drive the Future of Work in 2022; it is up to businesses to support and cultivate the symbiotic relationship between purpose-driven thinking and the way the organization addresses how work is done.

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