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Christopher J. Dwyer

THE BEST OF 2021: Let’s Just Call “The Great Resignation” What It Really Is: A Talent Revolution

[We hope you are having a great holiday season! This week, the Future of Work Exchange will highlight the “Best of 2021” as we feature some of our favorite pieces from the past five months since the site launched.]

My dear friend and fellow agile workforce pundit Jon Younger ends his frequent Forbes articles with a phrase that is essentially perfect for what is happening in today’s labor market: Viva la revolution!

Call it The Great Resignation. Call it The Great Reassessment, or even “The Big Quit.” No matter what name is tied to what’s occurring in this frenetic, volatile talent economy, it just means one thing: there’s a revolution of talent happening right now.

Yes, major pieces of the “worker-led” transformation of talent and labor are owed to a market that has been accelerated since Day One of the pandemic, as many talented professionals (and the businesses they work(ed) for) experienced the biggest disruption of their their corporate lives. Remote work became a norm, flexibility was a baseline, and empathy became a foundation for how leaders treated their teams.

However, there are other attributes that are a long time coming, such as equitable treatment, fair and living wages, and inclusive workplace cultures that promote safety and openness. There’s more discussion around worker burnout than ever before. And, critically, there’s a clear element of diversity that permeates through the job market, as well.

Looking at all of these elements converging, one would wonder, “Why would we ever go back?”

Those that worked remotely pre-pandemic can now validate the productivity concerns of such a work model. Those businesses that experienced an increase in productivity since the pandemic began now understand that they can trust their staff to get work done away from the office. And it’s not just a remote vs. in-office issue: think of the core societal changes that occurred in tandem with the pandemic. Think of the renewed focus on diversity, equity, and inclusion (DE&I). From permanent hiring to extended talent, hiring managers and other business leaders are finally acknowledging real enterprise value of diversity.

Put it all together and this is what you get: millions and millions of talented professionals that know their value, know that they can work flexibly, and know that they deserve better working conditions from various perspectives.

Since the Bureau of Labor Statistics started tracking statistics on the number of workers who voluntarily left their positions, there was no greater month for turnover than this past August, when 4.3 million Americans left the workforce (the previous record was May 2021, only a few months prior). The fact that the entire summer experienced somewhere in the neighborhood of 17+ million resignations (over 20 million if you count April in these figures) speaks volumes about where we are collectively headed.

Just a month or so ago, discussions revolved around whether businesses or workers would blink first. New BLS data proves that workers aren’t coming back unless organizations completely revolutionize their stance on the employer-employee relationship. It’s not just about compensation, it’s the fact that workers desire true flexibility. They crave work-life balance. And, most importantly, they want their own values and purpose to align with those of the businesses they choose to support.

Workers that traditionally “job-hopped” are finding that they can do so much more easily in today’s market, while workers that were once “lifers” question their career choices during a time that forced all of us (business aside) to reevaluate our lives in the face of the worst and biggest health crisis of our collective lifetimes. When people witness a family member falling ill and succumbing to a nefarious pathogen, and, when they see the terror across the nation’s hospitals as they collapse from surge after surge, it results in an “awakening” that has a cascading effect on both personal and professional thinking.

If workers aren’t satisfied, why would they stay put? With so many (read: millions!) of open positions across the country (and world), most of which offer consistent flexibility and a more soulful candidate and worker experience, why would any talented individual, in this current global landscape, want to “waste” their valuable months and years with an organization that doesn’t offer everything that they want and need? The pandemic reprogrammed many facets of human thinking; it was only natural that the same transformational mindsets would alter how we, as people, reevaluate our choices as business professionals.

Many of us lost family members, friends, and colleagues to COVID-19. Some of us attended funerals with limited family members due to social distancing guidelines. We’ve watched the horrors of the insides of ICUs on the evening news or on social media. Even though things are better than they have been in months, the pandemic is still a part of our everyday lives (even with the modern marvels that we have in coronavirus vaccines). When these morbid aspects of life creep into how we think about what exactly it is what we want from our lives (which, of course, include our careers), it’s very normal that we’d question why we spend time working for an employer that doesn’t offer flexible hours, doesn’t offer equitable treatment and wages, and doesn’t enable remote or hybrid work models.

Workers are human, and humans will always modernize their thinking due to the world around them. What is happening right now in the labor market is certainly a convergence of many factors that would have eventually accelerated critical shifts in talent engagement…however, these transformations are, to a greater extent, the result of humans questioning their choices moving forward and ensuring that one of the biggest pieces of their lives, their careers, are satisfying the personal, professional, and emotional aspects of their lives.

This isn’t just a reaction to a pandemic and its wide-sweeping business ramifications, it’s a true revolution of talent that will forever shape the Future of Work.

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Happy Holidays from the Future of Work Exchange!

The Future of Work Exchange would like wish all of our readers a safe, happy, and healthy holiday season.

Next week, tune in for the “Best of 2021” as we look back on some of the highlights from another transformative, revolutionary year in the greater world of talent and work.

Thank you for an amazing five months! We’re just getting started…

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How Should Enterprises Invest in Technology in 2022?

We’ve talked workforce management in 2022 and we’ve discussed how business leadership needs to evolve in the new year. What major piece of the Future of Work movement is left? That’s right: technology and innovation.

2021 wasn’t just an interesting year for workforce management technology, but rather an extraordinary 12 months that saw some major acquisitions and major shifts in how extended workforce automation was positioned, offered, and enhanced. Here’s how enterprises should invest in Future of Work technology in the year ahead:

  • Leverage technology that can not only better fill the candidate pipeline, but truly enhance the quality of candidates and the overall candidate experience. It’s not enough anymore to merely pump candidates into the enterprise recruitment stream; Best-in-Class businesses actively leverage solutions that can not only build and develop deep talent communities, but also ensure that these candidates have been vetted, qualified, and nurtured via AI-led platforms that validate skillsets, ensure alignment, and position workers to ultimately succeed.
  • Point direct sourcing solutions will be gamechangers in 2022. Ardent Partners and Future of Work Exchange research finds that nearly 32% of businesses today are leveraging some form of direct sourcing or talent pool automation, which includes both specific, point solutions as well as automation enabled by larger suites of technology (such as VMS or extended workforce platforms). As I wrote recently, direct sourcing needs to be the top workforce management priority in 2022, buoyed by the impact that this programmatic series of strategies, processes, and capabilities can bring to the average organization. “The increasing need for talent and the ongoing challenges competing for it mean that enterprises must continue to challenge the status quo and operate on the bleeding edge in order to stay on top. By blending traditional direct sourcing approaches (curation, segmentation, etc.) with “2.0” attributes (digital recruitment marketing, AI-led assessments, more focus on the candidate experience, etc.), businesses will ensure that, in yet another year of uncertainty, they will be positioned to optimize how work is done.”
  • Platforms that have integrated offerings will revolutionize the way businesses manage the lifecycle of talent and the progression of work in the new year. Today’s “lifecycle” of talent engagement-meets-work optimization is nuanced in such a way that enterprises must place more rigor around various process-led attributes, including managed services, SOW management/services procurement, direct sourcing, DE&I, candidate assessment/skills validation, candidate experience, project management, shift and assignment management, analytics, etc. Solutions that offer interconnected processes to help these organizations facilitate frictionless, seamless workflows around all things related to “talent” and “work” will transform the Future of Work in 2022 (and beyond).
  • Workforce management technology must focus on the variation inherent within the extended workforce. Today’s many channels of talent have coalesced into sustainable communities of candidates that all have crucial impact on the greater organization. 2022 is the year that the extended workforce officially becomes “half” of the total workforce, and with that, a much more laser-like focus on how automation can scale the agile workforce, extract its natural flexibility, and drive true talent sustainability to “future-proof” roles and positions across the entire enterprise.
  • Unified communications and collaborative tools, as well as the true “digital enterprise,” are required to usher in the next great era of remote and hybrid work. Future of Work Exchange research discovered that over 42% of all workers would be working in a remote or hybrid setting by the end of the year, with that number growing to 55% (or more) by mid-2022. Businesses cannot rely on simple VPN connections, outdated communications-led tools, and leaky remote infrastructures to optimize how remote work is done. Enterprises require advanced levels of collaborative technology that can facilitate true workforce digitization in such a way that it transforms the very way work is done beyond the old-school parameters of the 40-hour, five-day workweek. When work can happen anytime and anywhere, we get that much closer to the real emergence of the digital enterprise.
  • Artificial intelligence, machine learning, and similar technology must coalesce with human-led process management. Talk to any AI expert and he or she will state that ubiquitous, self-sustaining and reactive intelligence is still years (or decades) away. In the interim, businesses must future-proof the way they develop products, offer services, and conduct overall work; with no way to predict the need for future skillsets or expertise for jobs and roles that cannot be dreamt of today, integrating today’s AI and machine learning into human-led process management and operations is a fantastic way to drive work optimization and begin to prepare for the future state of the enterprise.
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What Does 2022 Hold for the Future of Work?

Over the past several months, I’ve written extensively about the evolution of talent and work and what it means for the modern business. Today, we collect various thoughts, insights, and predictions from extended workforce, contingent workforce, digital staffing, direct sourcing, and HR technology leaders about the key trends that will shape the Future of Work in the year ahead:

Kevin Akeroyd, CEO, PRO Unlimited

The importance of data:The future of external workforce management is data-driven. And as the world of work continues to evolve, talent becomes more geographically dispersed, and top talent becomes even more sought-after, “five-star” data has become critical to capitalizing on both worker quality and savings opportunities worldwide. In 2022 and beyond, we will see the increasing importance of quality data within non-employee workforce programs and how it can drive significant program benefits.”

Direct sourcing and leveraging your company’s brand: In the new era of integrated workforce management and heightened competition for key talent, organizations are adopting new processes and enabling solutions – such as direct sourcing – to maximize talent, no matter when and how that talent is sourced/engaged or how it ends up being categorized and classified. Historically, talent acquisition teams have long relied on employer branding for permanent employee hiring, while not being fully aware of its power for the other half of the workforce (contingent). In contingent direct sourcing programs, leveraging employer brand is essential to maximizing talent acquisition effectiveness and, therefore, multiplying positive financial benefits. Given this, most enterprises should be taking steps toward adopting contingent direct sourcing to meet its non-employee program and organizational goals.”

The benefits of the integrated workforce platform:More than ever, enterprises are finding they need to address a greater and more complex set of requirements to manage their expanding multi-category, multichannel, non-employee workforces, which poses new challenges and questions for organizations. For example, the number of technology and service solutions has been significantly increasing across established and new solution categories. It’s no longer just a program management office and a Vendor Management System (VMS), which presents enterprises with the challenge of choosing between a single vendor or multi-vendor approach. Leveraging an adaptable, scalable, and fully-integrated workforce management platform provider that offers an ecosystem of software, professional services, and total talent intelligence will be key to an organization’s success.”

Brian Hoffmeyer, SVP of Market Strategies, Beeline

“2022 is going to bring more of the same things that we saw in 2021 and that is (at least mostly!) a good thing. The extended workforce will continue to grow in importance to companies of all types and talent shortages will likely get even worse. Taken together those two things will push companies to look to expand the markets and places they find talent in, continue to reinforce the intersection of quality, time-to-fill, and cost (rather than a myopic focus on just cost savings), and underscore the importance of talent diversity (and related initiatives like upskilling and giving people second chances). Companies need to ensure that their extended workforce programs consider all of these things and that they set goals that are directly tied to company strategy.”

Neha Goel, VP of Marketing, Utmost

“Extended workforce systems must be worker-centric, making it easy to take into account the various needs and preferences of the worker, allowing them to be mobilized in a scalable way. They also need to give workers and suppliers more control over their data and how they interact with technology, providing the flexibility and configurability necessary for them to get work done.”

“Flexibility comes in many forms, both in remote vs. office settings, and includes how workers set their schedules. If you aren’t actively listening to what your workforce wants and providing the technology that makes it possible to seamlessly engage and communicate with them in this new world, you will miss out.”

Saleem Khaja, COO and Co-Founder, WorkLLama

“While the usual priorities around cost optimization and DE&I will stay top of mind, there will be an increased focus on talent wellbeing and tools that will contribute towards that, e.g., tools that maximize efficiency while minimizing stress in the new way of doing work, tools that predict outcomes towards achieving this objective both from a talent and organizational perspective, etc.”

Sunil Bagai, CEO, Prosperix

“I predict that there will be some banner acquisitions for talent and workforce solutions in 2022. I also expect that some of the big investments that have happened this year in startups will go bust. The technologies that I expect will gain momentum are ones that tackle the end-to-end lifecycle of hiring, facilitate hybrid work, and infuse blockchain for transparency, faster outcomes and automation. 

“What 2021 showed is that there is a huge appetite for talent and workforce solutions. 2022 will carry forward that same momentum into new offerings, investments and acquisitions. The areas to keep an eye out on are consolidation of marketplaces, enterprise solutions that combine direct sourcing, VMS and ATS together, and an infusion of blockchain technology for facilitating frictionless transactions.”

Allison Robinson, Co-Founder and CEO, The Mom Project

“By 2025, millennials will make up 75% of the workforce, and they are the most diverse in American history. If you aren’t actively creating a diverse and inclusive environment for future talent that is front and center in every aspect of your business and culture, you will miss out on this talent. Technology investment and digital transformations mean little without the commitment to a more diverse workforce behind them to drive results.”

“The end of 2021 marks a critical moment as talent – and moms specifically – re-enter the workforce, but they are not looking to go back to how it was before. They are looking to continue fueling progress with a more flexible, supportive and more human Future of Work.”

Wayne Crowley, SVP Talent Solutions RPO, Manpower Group

“We’ve realized a seismic shift in employment control away from employers to the talent these employers need. Rigidity in hiring processes, work location, compensation, and work schedules will severely limit employers’ choices for finding candidates with the skills they require. Employers of all sizes, brands, and industries should revisit their employee value propositions to make sure there is resonance with the talent they seek.”

Sam Bright, Chief Product & Experience Officer at Upwork

“We’ve seen monumental disruption occur in the workforce over the last two years. The Great Resignation has shown us that generations-old beliefs about the world of work have been upended. ‘Remote natives’ have become the norm, just as digital natives before them. Remote freelancing has become an essential part of the U.S. labor market and economy – contributing $1.3 trillion in 2021 alone – and we’ve seen firsthand how organizations effectively use marketplaces like Upwork to engage highly-skilled independent professionals to grow, scale and reinforce their teams. 

“Our 2021 Freelance Forward report found that freelancing increased to the highest share of the labor force in the eight years that we’ve been surveying, and we see this continuing into 2022. Hybrid, distributed, flexible work models are the future of work. To succeed, business leaders must shift how they look at their workforce and create hybrid teams made up of full-time employees and independent professionals, so they can be appropriately resourced to charge ahead on their critical business initiatives, no matter how complex or tight the timeline is.”

Tammy Browning, President, KellyOCG

“Heading into 2022, a trend that we’re watching closely is employee experience. As the labor market tightens, building a comprehensive and positive employee experience is critical for greater retention, productivity, and engagement and translates to better business results. Organizations that want an edge on their competition and are driven to succeed in the war for talent are focused on employee experience. In fact, our research finds 91% of leading companies say that improving the employee experience is as high a business priority as improving the customer experience.”

We expect 2022 will bring a greater need for organizations to adopt a single robust talent management platform. According to our research, 72% of executives say they should adopt a talent management platform and use predictive analytics to determine future talent needs, but less than a third are using technologies to achieve these goals. As more employers embrace all forms of talent, hiring managers will require a tool that provides a complete view of their contingent and third-party workforce as well as relevant workforce analytics to make strategic decisions about future workforce needs.

Matt Pietsch, Chief Strategy Officer, High5

“Organizations need to be ready to embrace managed direct sourcing by forming strategic partnerships, not simple vendor or supplier relationships, with partners that can execute on a strategy that incorporates People, Processes and Technology in order to win the war for talent.”

“Work with a workforce solution company that understands the importance of leveraging your brand and working as a seamless extension of your talent acquisition program, regardless if it is full-time, contingent, EOR/payroll, etc. This is one way to ensure an effective candidate experience and a much more efficient recruitment program.”

Taylor Ramchandani, Vice President of Strategy, VectorVMS

“In 2022 I believe that the candidate experience for the contingent workforce is going to be paramount. With the power sitting with the worker, regardless of employment determination, organizations need to prioritize being a desirable place to work. The need for a positive candidate experience will drive greater adoption of direct sourcing platforms, diversity initiatives across the workforce, learning opportunities and more for the extended workforce.”

Jenna Dobbins, VP, Human Resources at Pontoon Solutions

Prioritize the value of employee wellness. “For talent providers like Pontoon and our customers, worker wellbeing will be a core tenant in 2022. Talent attraction and retention will be directly correlated with how workers are cared for and how employers meet their needs. We all have a responsibility to put mental health, wellbeing, and inclusivity above all else.”

Cultivate an ecosystem of talent sustainability. “At Pontoon, we have put a focus on employee learning and development in 2021. Our continuous learning culture has resulted in over 78,340 learning hours completed across our colleague population this year. In 2022, we have challenged ourselves to break this record as we continue to upskill our colleagues across Pontoon.”

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What Did We Learn About the Future of Work in 2021?

I’m sure that the end of any year, not just 2021, warrants some level of deep reflection. However, the year that we just collectively experienced certainly calls for some retrospective insight, doesn’t it? 2021 marked the second full year of the worst public health crisis of our lifetimes and along with it, many transformations in how we all viewed both our personal and professional lives. From the business perspective, 2021 brought a host of talent-, technology-, and forward-thinking-led shifts that have forever altered the way we conduct business. Here’s what we learned:

  • No matter how rooted a business leader is to pre-pandemic times, remote and hybrid work are now foundational facets of the working world. Unified communication tools, better collaboration between leaders and their staff, and the general shift towards “flexibility” are all attributes of the new world of work.
  • Call it “The Great Resignation” or the “The Big Quit,” but what’s really happening is a true revolution of talent. The “talent revolution” is occurring all around us, with millions of talented professional voluntarily leaving positions in search of better working conditions, more flexibility, more empathy from leadership, more inclusive workplace culture, and, of course, better pay. The talent revolution is a stark reminder that leaders must reimagine talent engagement and talent acquisition if they are to thrive in the new year.
  • The extended workforce drives the Future of Work. Nearly 47% of all talent today is considered part of the extended workforce, a 10% leap from where it was at the every beginning of the pandemic. It’s not just a matter of tapping into the “evolution” of contingent labor, but rather truly robust communities of talent that take various shapes, including talent pools, talent marketplaces, niche staffing suppliers, personal and private talent networks, etc. Today’s extended workforce is a key element in how work gets done.
  • Empathy is a key Future of Work attribute. Leaders have to be in tune with the “human” side of its staff, as workers across the globe face personal and professional challenges that continue to eat into their thinned patience after 20+ months of pandemic ramifications (including severely ill relatives, lack of daycare, remote schooling, facing COVID themselves, etc.). Empathy-led leadership is, essentially, the only way forward.
  • Diversity, equity, and inclusion (DE&I) aren’t just buzzwords, but rather truly impactful pieces of the Future of Work movement. Let’s say it again: a diverse talent pool is the deepest talent pool. Bringing in diverse talent sparks innovation by bringing in new voices to the table, including talent from various genders, cultures, and nuero-diverse backgrounds.
  • Direct sourcing has become a transformational means of finding, engaging, and retaining top-tier talent. By the end of 2022, nearly 30%-to-32% of all talent will be engaged and acquired via direct sourcing, according to Future of Work Exchange research. Direct sourcing isn’t just a way to segment “known” talent into talent pools, but rather a strategy, program, and set of automated tools to develop true talent sustainability via recruitment marketing, leveraging the power of enterprise branding and culture, and cultivating deeper relationships with candidates.
  • Services procurement strategy is due for an overhaul. Collaboration, rather than control, is the Best-in-Class way to enhancing management of an extended workforce category that sometimes (or, often) dwarfs traditional staff aug from a spend perspective. Procurement executives must reevaluate how they approach SOW management and services procurement in 2022.
  • Talent communities will be more critical than ever in 2022. As we wrote recently: “The power of talent communities is driven by the innovative ways businesses are leveraging talent pools, talent networks, and talent clouds, converging with the nuances of the employer brand, social and emotional connections with both active and passive candidates, the the ultimate development of omnichannel, experience-driven candidate engagement.”
  • Business leadership needs to change its mindset heading into a new year. The talent revolution, combined with the pressure of a new coronavirus variant in a globalized yet disruptive world, means that leaders and executive personnel cannot go into 2022 with archaic strategies for managing operations and staff. Whether it entails “reimagining” or “rebooting” core leadership strategies, aspects such as inclusion (i.e., inclusive workplace environments), flexibility, agility, and a better understanding of employee emotional wellbeing (yes, including empathy!) are all necessary moving forward.
  • Technology is often considered central to the Future of Work movement, and 2022 proved that many times over. From digital staffing and direct sourcing to artificial intelligence and blockchain, the pathways of technological innovation all lead back into the very idea of work optimization.

 

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Contingent Workforce Weekly, Episode 609: Reflecting Back on 2021 As We Look Ahead to 2022

This week’s all-new Contingent Workforce Weekly podcast, sponsored by PRO Unlimited, reflects back on the year that was as we look forward to a 2022 that is founded on innovation, progressive business thinking, and work optimization.

Tune into Episode 609 of Contingent Workforce Weekly below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Business Leadership Priorities for 2022

We recently discussed the workforce management imperatives for businesses as they enter 2022 (and, next week, we’ll talk technology priorities for the year ahead). Today, we tackle what should be on the radar for every business leader as they seek to navigate an evolving talent landscape and the changing world of work:

  • Empathy must become more central of an approach in business leadership. As the competition for talent remains tight, business leaders should develop an inclusive workplace culture that encourages and prioritizes the human connections between leaders and their staff (such as scheduling more video conferences, checking in with workers more frequently, and developing “safe spaces” for workers to speak their minds and offer critical enterprise feedback). With so much of the Future of Work revolving around productivity and business outcomes, enterprise leaders must ensure that they are designing flexible work environments that allow an “elastic” means of getting work done.
  • Diversity, equity, and inclusion should be the “beating heart” of all talent- and work-led initiatives. DE&I is not just a response to corporate social responsibility or a checked box in regard to the major societal issues happening within the world at-large, bur rather an all-encompassing theory of change that involves the breakdown of barriers across the traditional workplace environment. Businesses must formulate work- and talent-based strategies around becoming an inclusive enterprise while developing a diverse culture that is open to new and innovative voices and candidates.
  • Prioritize the value of employee wellness. Mental health, as well as employee wellness must be melded into core workforce strategies, similar to how new technology and new talent acquisition approaches have become key pieces of the Future of Work puzzle. The very essence of the Future of Work is to optimize how work is done and enhance the productivity of both talent and technology. Mental health is a critical factor in just how productive, creative, and innovative the workforce can be in how work is addressed and ultimately optimized. Executive leaders must cultivate an environment in which all workers, regardless of position, feel “physiologically safe,” as well as restructure paid time off (PTO) policies to ensure that workers can take the time they need to maintain a healthy work/life balance.
  • Develop the ideal “worker-to-workplace environment” over the first few months of 2022. Heading into a new year, there is still very much a need, and, more importantly, a desire, for remote and hybrid work models. However, as the Omicron variant begins to cause surges of infections, there will be initial confusion and resistance over what really works and what is truly productive for both leadership and its talent as return-to-office plans face another barrier. Executive leaders still have the time and the ability to experiment with various work models and develop the best “worker-to-workplace environment” that is conducive to flexibility and strong business outcomes. Business leaders should continue to experiment over the next several months and track what is working, what is helpful for productivity, and how the workforce responds to these new environments. It will be especially critical to allow workers to have a voice and influence on the work models of the future.
  • Cultivate an ecosystem of “talent sustainability” that contributes to overall workforce agility. Beyond talent acquisition initiatives, leaders must take a long, hard look at the most prevalent skill gaps within their businesses and understand how current and future changes in the market will affect the talent that is needed to successfully lead product development, sales and revenue, and overall enterprise operations. A deeper analysis of total available skillsets (both FTEs and non-employee) and resources available via private networks, talent clouds, talent communities, and talent pools will provide the necessary intelligence to determine which elements must comprise a sustainable ecosystem of talent. Which workers are engaged in an “agile talent” model that is repeatable? Which professional services are utilized on a regular basis? How will shifts in economic modeling alter how the overall business address how work is done? These are questions to ask and then answer to build true talent sustainability.
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Omicron Will Dictate the Future of Vaccine Mandates

An excellent article by Katherine Wu yesterday at The Atlantic was a bit of hopeful news regarding the latest coronavirus variant of concern, Omicron. Wu highlighted some recent research studies regarding the role of T cells in countering the variant’s seeming ability to somewhat escape derived immunity:

“All of this coalesces into a not-totally-catastrophic forecast as to where the immunized could be headed with Omicron. Some T cells might waver—but a hefty contingent should still rush in to fight when the variant invades, as long as a vaccine or prior infection has already wised them up. We don’t, to be fair, have the full picture on Omicron yet; more data are still on their way. What’s known so far, though, looks promising. New data gathered by teams led by Sette and Redd show that most of the viral bits that trained T cells tend to recognize, including those within the spike protein, are still pristinely preserved on Omicron, with only a few exceptions. In previously infected people, for instance, Sette’s team predicted that some 95 percent of spike-specific killer Ts should still hit their mark; in the vaccinated, it was 86 percent. Similar data from Pfizer, as well as the biotech company Adaptive, clock in closer to 80 percent for the inoculated.”

The TLDR version: the Omicron variant is the most confounding of the new variants thus far, however, immunity via vaccination or prior infection (or both) will still elicit T cells in providing a substantial measure of protection. That’s a modicum of optimism amidst the nearly three weeks’ worth of fear and anxiety since scientists in South Africa discovered the new variant, with some speculation that any acquired immunity would not prohibit Omicron from infecting vaccinated (or previously infected) individuals.

While studies have not conclusively determined whether or not the new variant is “milder” than the wild type edition, the fact remains that any increase in transmissibility means that there will be an associated increase in severe disease and hospitalizations due to the sheer volume of new cases across the globe. Omicron is expected to become the dominant variant this month in regions like Europe and the UK, with the United States not that far behind.

So, what does this have to do with the business arena and vaccine mandates? Some thoughts:

  • Ongoing studies prove that vaccine booster shots amplify protection against Omicron, meaning that there should be some flexibility in mandates to include a third vaccine jab. Vaccine-induced immunity is somewhat protective, however, booster shots significantly enhance the overall efficacy and effectiveness of the Pfizer, Moderna, and J&J vaccines. As Dr. Anthony Fauci recently stated on numerous media outlets: the definition of “fully vaccinated” will need to be changed to include the aforementioned third/additional vaccine jab. This will need to be reflected in the Biden administration’s vaccine regulations, expected to go into effect in less than a month.
  • There shouldn’t be a rush to push everyone back to the office just because it’s a new year. Winter is an awful time for respiratory viruses, including the common cold and the flu. Even if there wasn’t a new variant of concern about to spark a new wave of infections, there would be so much confusion regarding whether or not people should head into work; a stuffy nose or sniffles would make anyone think twice about beginning their morning commute. The Omicron variant is expected to create a surge of cases during the winter (if indicators from the UK and across the world forebode what is about to happen in America), thus the continued viability of the hybrid and remote work models. Although some may argue that mandates are merely unwanted oversight by the government, the truth is that mandates are designed for public safety, not control. (And, if we’re going to talk about remote work, too, then why not say this: it should have a permanent place in how businesses structure their workforce in 2022.)
  • Businesses are going to have to work harder to ensure their staff that workplaces are safe. It shouldn’t take state-mandated mask measures for businesses to understand what’s at stake here: workers are already burnt out, tired, and have had enough of the inequitable treatment and lack of flexibility. Remote options should be readily available for those workers that can effectively perform tasks from home, while those industries that cannot support remote or hybrid work must structure the workplace environment to be safe for all in-person workers, making vaccine mandates all the more critical (while also mandating facial coverings).
  • If Omicron causes another winter surge, vaccine mandates will significantly boost the overall immunity of the country. As stated above, the Biden administration’s vaccine mandate plan isn’t a way for the government to execute control over the business arena, but to truly make the country a safer place to live and work. Those individuals that were vaccine hesitant before the mandate kicks in (and there are most likely millions that fall into this group) will now be inoculated in a time when a new, shifty variant is causing a sharp uptick in infections.
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Here’s Why Direct Sourcing Should Be The Top Priority for 2022 Workforce Planning

A few years ago, I began noticing a trend in the greater workforce industry: more and more businesses were eager to integrate “alternative” talent channels into their recruitment mix. By “alternative,” By this, I don’t mean adding new staffing suppliers or a “touch” of talent marketplaces here-and-there…this was the beginning of a full-on progression of talent engagement that is actively culminating in a reimagining of talent acquisition and workforce management approaches.

As said many times here on the Future of Work Exchange, the top two priorities for businesses entering 2020 were, respectively, direct sourcing and talent pools. These two inherently-linked attributes, at that time, represented a way for businesses to blend new channels of talent into their existing expertise network by developing “BYOT” (Bring Your Own Talent) pools, freelancer benches, and more formally integrating talent marketplaces into recruitment stream (i.e., new requisitions having the ability to pull talent from marketplaces and direct sourcing channels connected to the VMS or HRIS platform).

The COVID-19 pandemic presented a two-fold opportunity for businesses in regards to this “reimagining” of talent management: curate top-shelf talent and expertise for when the need arose to utilize these highly-qualified skillsets, and, nurture and foster curated candidates in such a way that they felt connected and engaged to the employer culture and brand, so that when they were required for a critical project or initiative, they would be more likely to accept an assignment. The main business workforce strategy was direct and simply, yet incredibly difficult to execute: create true workforce scalability.

Ardent Partners and Future of Work Exchange research has found, over the past two years, that the top benefit of leveraging contingent or extended talent is the ability to be scalable and flexible in how the typical enterprise structures its workforce architecture. This level of workforce scalability (and flexibility) allowed businesses to navigate uncertain times, especially when the rollercoaster early months of the pandemic created boom-or-bust demand for specific industries and sectors.

Direct sourcing no longer represents one of many alternative channels of talent, but rather a repeatable, scalable, and digitized way of developing a deeper pipeline of top-tier skillsets and expertise. Here’s why it should lead workforce planning for 2022:

  • Direct sourcing is a set of processes and solutions that actively drive workforce agility and flexibility. Today’s professionals are more focused on work-life balance, while also desiring greater independence. Among many things, the “Great Resignation” of 2021 indicates a seismic shift in power towards the worker and away from the employer. This may or may not be permanent (the “power shift” to the worker seems likely to be a critical aspect moving forward), but businesses, nonetheless, face constant pressure to deepen human capital and future-proof skillsets within their total workforce. Now, more than ever, enterprises require a steady flow of new workers to keep pace with their competitors. Now, more than ever, enterprises need superior engagement capabilities. Now, more than ever, enterprises need a new approach…all factors that tie back to direct sourcing.
  • DE&I and direct sourcing are now inherently linked. Layering DE&I into direct sourcing is about changing behaviors and removing hiring barriers and unconscious bias from talent engagement and talent acquisition. Utilizing technology to help guide and enforce a new mindset can be extremely valuable and create awareness that the deepest talent pools are diverse talent pools.
  • The concepts behind “Direct Sourcing 2.0” are what will take direct sourcing programs to the next level. The new Ardent Partners/Future of Work Exchange research study, Direct Sourcing 2.0, unveils the nuances of DS 2.0 and what they mean, including: supercharging talent pipelines, leveraging AI and machine learning to enhance candidate assessments and screening, identifying the best modes (time, style, etc.) of candidate outreach, digital recruitment marketing, automated referral management, enhancing the hiring manager experience, etc. The very ideas behind Direct Sourcing 2.0 are transformational approaches (both strategic and technology-led) that push direct sourcing programs into a new Future of Work stratosphere by enabling enterprises with more powerful and agile tools for new candidate engagement, collaboration, nurture, and hiring.
  • Direct sourcing is the gateway to thriving in 2022 via a powerful, self-sustaining agile workforce. Direct sourcing is very effective in its current state, but the stakes keep rising. The increasing need for talent and the ongoing challenges competing for it mean that enterprises must continue to challenge the status quo and operate on the bleeding edge in order to stay on top. By blending traditional direct sourcing approaches (curation, segmentation, etc.) with “2.0” attributes (digital recruitment marketing, AI-led assessments, more focus on the candidate experience, etc.), businesses will ensure that, in yet another year of uncertainty, they will be positioned to optimize how work is done.
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The Key Differentiators of Best-in-Class Extended Workforce Management

Technology utilization and core competencies are the backbone of the Best-in-Class contingent and extended workforce program. However, there are other next-level differentiators that are driving innovation within these organizations and positioning them to become more agile and dynamic as the world of talent and work around them continues to shift and change:

  • Eighty-two percent (82%) of Best-in-Class enterprises have integrated SOW management and services procurement into their core CWM programs, a fact that reinforces the need for businesses to effectively track, monitor, and manage all elements of their extended workforce (not just staff aug). Often enabled by VMS or extended workforce solutions (and outsourced to MSP offerings), Best-in-Class businesses have integrated capabilities into their programs that include resource-tracking, milestone and delivery date visibility, full sourcing and bidding processes, and other processes required to manage what is often considered the largest chunk of non-employee workforce spend.
  • Nearly 75% of Best-in-Class businesses have a direct sourcing program in place today. Direct sourcing has become synonymous with the continued evolution of talent; businesses that desire true organizational and workforce agility are actively harnessing the power of talent pools (and injecting those candidates into enterprise recruitment streams) as a viable means of reducing talent acquisition costs, ensuring top-tier skillsets and expertise, and structuring a truly dynamic workforce. Direct sourcing allows a business to leverage its culture and brand to attract top-tier candidates that are easily engaged for future projects and initiatives. In a world that has become more digitized (especially in the HR and talent arenas), direct sourcing is becoming a differentiator for the Best-in-Class businesses that actively pursue workforce agility.
  • Seventy percent (70%) of Best-in-Class organizations are currently leveraging a “hybrid” talent acquisition model that utilizes equal parts digital and RPA-led processes (such as artificial intelligence and bots) and traditional human-led strategies and support. This hybrid approach ensures that aspects like repeatability, speed, and efficiency are top-of-mind in talent engagement efforts, while the human elements can deter unconscious bias in any digital talent acquisition initiatives. This differentiator is also a major reason why Best-in-Class businesses have thrived in challenging times; next-level digitization on the front end enables agility, while the human touch on the back end ensures that core cultural objectives are met.
  • Nearly 60% of Best-in-Class businesses currently have the ability to drive total talent intelligence within their programs. As explained earlier in this chapter, total talent intelligence is an incredible differentiator, as it helps businesses determine which candidates and which types of talent are the best fit for a new role, position, or project based on deep total talent data. More Best-in-Class programs are enabled with the required capabilities to execute informed and intelligence-led talent decisions in a real-time and dynamic manner…which, in essence, is the core of true business agility.

In looking at Best-in-Class organizations, the key to success is multifaceted and wide-spanning: embrace the evolution of talent, tap into both traditional and progressive platforms, and leverage next-generation strategies to best align the workplace environment with the best-fit talent and skillsets. Top-performing organizations are leading the next era of work optimization because they are actively adapting to the major shifts in the talent and work arena while also cultivating a culture of agility and flexibility.

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