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Christopher J. Dwyer

Diversity, Equity, and Inclusion (DE&I) Lessons That We Can Learn from Animal Crossing: New Horizons

In early December, my wife asked me what I wanted for Christmas. Being an avid gamer, I have had my share of the “typical” games on PlayStation or Xbox, like first-person shooters or open-world role-playing adventures, so I was looking for something different. Animal Crossing: New Horizons, I said, which elicited a “Isn’t that a kids game?” response from my wife.

It took a couple of months, but in due time, I was sucked into its laid back, island-living, sunny, and, most of all, relaxing, video game journeys. Animal Crossing: New Horizons is a different game than what most kids or adults would play: there’s no “end boss,” no quests to fulfill, no objects or treasures to hunt, no grinding for experience points, and no enemies to shoot. It’s a spirited adventure on a tropical island that puts you, as a getaway ambassador, in control of how your island looks and feels.

Naturally, with most things in life when you’re passionate about your career, the worlds of Animal Crossing and business collided. Tom Nook (your island’s head honcho), an anthropomorphic raccoon, meets the Future of Work. Sounds weird, right? Well, after months of obsessively playing this game and, during the day (and most nights!) research and analyzing the evolving world of talent and work, I’ve found that there are major lessons to learned from Animal Crossing regarding a key Future of Work tenet: diversity, equity, and inclusion:

  • Your main character (which is YOU) isn’t tied down by gender or appearance. In the game, your initial setup involves picking a gender, hairstyle, facial features, clothing, etc. In most games, these initial character settings set the stage for how you build experience points, which tools you have access to, and how the game ultimately is framed from a story perspective. In Animal Crossing, your appearance or gender has no ramifications on gameplay, story, or access to in-story objectives or items. As in the real world (aka business world), no talented individual should lose access or consideration to a job role due to anything besides their skillsets and expertise.
  • The game encourages equity-minded collaboration with all of the island’s residents. Part of the game’s achievement center, “Nook Miles” can be used to purchase new clothes, decorations, furniture, tools, etc. Players earn miles by completing tasks, much like other video games. However, one key component in earning Nook Miles is collaborating with all of the island’s residents, including anthropomorphic camels, monkeys, cows, chickens, lizards, and more. Animal Crossing wants its players to chat with other island residents and help everyone with their tasks, missing items, etc. It’s a perfect representation of how businesses should look at the composition of its workforce: equity abound that drives collaboration between diverse groups of talent to spark innovation, growth, and discovery.
  • Animal Crossing: New Horizons promotes empathy-led interactions that take into account each island resident’s emotions and character-specific traits. If a character is sad, frustrated, or confused, they are marked with a specific emoji-like icon. Your character can discuss what’s wrong, help with their issues, and, most importantly, show emotional reactions that can help other island residents feel like they are heard and seen.
  • The game’s island ambassadorship goals are centered on building an inclusive environment. Your character’s main objective is to invite other residents to the island. You have the option to travel to various other islands, meet diverse characters, and invite them to experience your locale. There are no limitations on the types of characters that can be invited, nor are there restrictions on the “character makeup” that leader Tom Nook wants your character to build and develop. The main focus is creating an inclusive environment in which all feel welcome and at home, and, new characters often unlock new ideas, new ways of building the island, and assist your character in many modes of play. This mirrors business thinking in that leaders that promote inclusivity are more likely to build deeper teams of top-tier talent that can showcase their specialized expertise and skillsets. Inclusivity benefits the business.
  • The game’s foundation was borne of diversity, as its predecessor entry, New Leaf, was designed by a diverse team. Animal Crossing: New Leaf, the prequel to New Horizons, was developed by a diverse team of video game engineers. At a video game conference in 2014, game producer Katsuya Eguchi stated that the diverse team behind the entry “had an effect…communication was smoother, and the team was more social, more collaborative, more creative, and less stressed out.” Eguchi also said that having younger designers, as well as more female voices, contributed to more innovation and helping the larger team learn and realize how to make a game that would appeal to more people. This is a pure representation of why DE&I need to be core Future of Work tenets: the end result, the end business outcome, and the ultimate products and results all benefit from having deeper and more expansive voices from different cultures, genders, and backgrounds.
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