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Direct Sourcing

The Recession-Ready Enterprise

Business LeadershipContingent WorkforceDirect SourcingGeneral InsightsTalent AcquisitionTechnology and Innovation by John Yuva on

There has been great debate in recent months about a recession. Are we already in a recession? If a recession occurs, will it be light or something more impactful? Or will the economy be resilient and avoid a recession entirely? Enterprises in technology and media industries are already reacting to recession fears by laying off tens of thousands of workers. As we move through the first quarter of 2023, how could a recession impact the extended workforce?

Business As Usual

There’s no doubt we’re experiencing challenging economic times. However, businesses must continue with mission-critical projects and initiatives that often require specialized expertise. The skills gap remains inherent in many enterprises, leading to continued demand for contingent workers. And as the Future of Work Exchange research indicates, 47.5% of the enterprise workforce is comprised of extended workers. That figure cannot be ignored, especially during times of economic distress.

Digitization Evolution and Workforce Mercenaries

Despite the recessionary climate, there is an enterprise evolution occurring: digitization. Whether it’s talent acquisition platforms, accounts payable solutions, or larger enterprise resource planning systems, businesses are transforming from tactical (manual) to strategic (digital) strategies across the operational landscape. And with digitization comes the extended workforce.

As more enterprises pursue digitization, mission-critical hyper-specific skillsets and expertise are not only preferred but required. Transforming into the digital era means companies are implementing new technologies that leverage artificial intelligence, machine learning, blockchain, and other Industry 4.0 automation. Enterprise integration of these technologies requires specific skill sets and competencies that are often outside the capabilities of existing permanent employees.

Hiring full-time employees for digitization projects and initiatives does not make fiscal sense (particularly during a recession) unless the role is a data analyst or scientist critical to interpreting daily analytical outputs. Otherwise, contingent workers specializing in digital transformation integration and implementation are the ideal choices — aligning contractual agreements with workforce budgets. Hyper-skilled talent is the future for enterprises expanding their product and service offerings through automation.

Supply chain and procurement are fields that employ hyper-skilled talent. Enterprises will hire a chief procurement officer to transform the procurement department through digitization and eliminate manual processes. A timeline may last two years, but once the project is complete, the individual seeks out other organizations with transformation as a critical initiative. These types of workforce mercenaries are much more abundant today than a decade ago. Their sole purpose is the execution of strategically detailed operational initiatives to elevate the enterprise competitively before taking on a new assignment elsewhere.

Sourcing such talent is already available to many organizations through workforce platforms and processes.

The Recession-Ready Enterprise

Direct sourcing and talent marketplaces are now table stakes for enterprise competitiveness. The use of these channels is necessary to source extended workers and hyper-skilled talent with current, specialized competencies. Recent Future of Work Exchange research found that 82% of businesses utilized more extended talent in 2022 than in 2021. During a recession, organizations can specify specific hours for extended workers who are already accustomed to flexible schedules or defined project timelines.

The workforce mercenary is likely to find an abundance of opportunities in a recession with 73% of businesses planning to divert external talent to mission-critical type initiatives and projects over the next six months. This is a clear sign that organizations are taking a more proactive stance against a possible recession than in the past. It appears quite possible that talent acquisition strategies will also shift during a recessionary period as the extended workforce closes critical skill gaps.

Enterprises with the ability to scale their extended workforce before, during, and after a recession are best positioned to weather an economic downturn. Seek workforce mercenaries for those transformational initiatives, while leveraging external talent for skills gap challenges. It’s a critical balance, but one that separates the modern enterprise from those still operating at a tactical level.

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A Time for Workforce Management Innovation

Direct SourcingSolution ProvidersTalent AcquisitionTechnology and Innovation by Christopher J. Dwyer on

Humans are what drive the Future of Work today. What it all comes down to, in essence, is that a business relies on its people to get work done, to survive, and to thrive. The workforce has undergone some seismic shifts over the past several years, from the rise of the extended workforce to non-employee talent becoming a source of real enterprise agility.

Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses leveraged more contingent workers and sources of external talent in 2022 than in 2021, a powerful statistic that represents the relative power of the extended workforce, its overall value, and its impact on enterprise operations.

Considering that the specter of an economic recession lingers, as well as Year Four of the Pandemic That Will Not End, this means that now, more than ever before, businesses will require Best-in-Class strategies and solutions for engaging the best-fit, best-aligned talent, and, of course, managing it in a frictionless way.

What this means, of course, is that the workforce solutions market is what will set the tone for enterprises as they reimagine their outlook for 2023 and ensure that talent-fueled agility is the foundation for success in the year ahead.

The great news, though, is that this technology industry is abound with innovation. Heavyweight platforms like Beeline bring cutting-edge workforce management functionality and a talent-centric focus that will assist enterprises in achieving true total workforce management, while solutions such as Magnit seamlessly connect top-tier direct sourcing, services procurement, DE&I, total talent intelligence, and VMS technology under a frictionless platform approach. SAP Fieldglass continues to innovate around its idyllic blend of VMS, services procurement, and candidate management functionality, all of which are built on a foundation of high-powered analytics and intelligence offerings. Prosperix brings a truly unique “VMS network” vision to life through its next-generation solution, and VNDLY (a Workday company) converges procurement-centric solutions with the HR bliss of the Workday suite of technology. Coupa Software’s contingent workforce tool is an exemplary confluence of VMS technology, business spend management automation, and real-time talent visibility.

Technologies like Opptly are redefining talent acquisition via artificial intelligence-fueled functionality and dynamic candidate matching tools. LiveHire represents the convergence of deep direct sourcing, ATS, and CRM technology and real total talent management solutions. WorkLLama is a strong reflection of “Direct Sourcing 2.0,” in which robust, end-to-end workforce management technology catalyzes progressive candidate-focused functionality. HireGenics brings the power of enterprise brand management, “MSP 4.0” innovation, and diversity-led solutions to the direct sourcing arena. Worksuite (formerly Shortlist) continues to provide enterprises with an all-in-one, flexible platform that combines the power of VMS, digital staffing, and services procurement. HireArt’s unique approach converges workforce management functionality with forward-thinking talent curation, direct sourcing, and compliance management tools.

The realm of digital staffing is also actively contributing to the workforce innovation arena. Upwork, a giant in the talent marketplace solutions landscape, offers wide-scoping workforce management technology that is built on perhaps the world’s largest talent community. Toptal continues to revolutionize what “workforce agility” means to the modern business by enabling development of fully-scalable teams of top-tier, remote talent. The Mom Project’s continued evolution reflects their commitment to diverse talent acquisition, streamlined talent engagement operations, and Best-in-Class enterprise technology. Talmix leverages global talent intelligence and next-level automation to revamp the talent acquisition process.

Catalant‘s Expert Marketplace is more than a digital staffing solution, offering 80,000+ experts and freelancers in an enterprise platform that facilitates project-scoping, team management, payments, and compliance and risk management. GR8 People‘s innovative “Everyone Platform” is a stout, end-to-end tool that encompasses the best of recruitment technology, direct sourcing, ATS, and CRM that enables total talent management and a revolutionary candidate experience.

Artificial intelligence and next-level analytics are now front-and-center in the world of workforce management technology. HiredScore is an AI-fueled platform with “talent orchestration” technology that is perfectly-aligned with the evolving world of work’s need for real-time talent intelligence. Glider.ai continues to revolutionize candidate intelligence through assessment, interviewing, and engagement innovation.

With talent as the very nexus of the contemporary enterprise in 2023 and a linchpin to true business and workforce agility, organizations have access to the dynamic solutions that can transform talent acquisition, reimagine talent engagement, and spark next-generation workforce management.

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Revisiting the Blueprint for Direct Sourcing Success

Direct Sourcing by Christopher J. Dwyer on

Over the past few years, direct sourcing has emerged as perhaps the hottest talent-led strategy in the world of both talent acquisition and contingent workforce management. In pre-pandemic times, businesses understood that expanding their talent engagement efforts on building internal talent communities (via enterprise-led “agencies” that eschewed middle entities like staffing suppliers) was a powerful way to infuse new skillsets into the greater organization. During the pandemic, direct sourcing served as a robust means of keeping candidates engaged during uncertain times and augmenting workforce scalability. Today, direct sourcing represents the very future of talent acquisition.

With an ever-increasing number of talent channels, including digital staffing marketplaces, traditional staffing vendors, professional services, talent networks, and social media platforms, the ability to match project requirements with available skillsets has never been easier. However, it has also never been more competitive or difficult.  Businesses that harness the power of direct sourcing and talent pools have the ability to develop an agile workforce which can be the key differentiator needed to advance and grow in a marketplace that rewards dynamic, talent-led responses to new business pressures and challenges…especially what could be ahead as 2023 unfolds.

With so many organizations yet to undertake this journey, it is imperative to revisit these guidelines for direct sourcing success:

  • A deep understanding of total enterprise skillsets is required. No matter the industry, each organization is comprised of a collection of skillsets that, in aggregate, contribute to how work is done. Direct sourcing programs thrive on “skillset intelligence;” without it, initiatives lose their flair. If hiring managers understand which skillsets are in abundance or in high demand and which will be needed in the near future, building initial talent attraction strategies will be much more effective.
  • Integrated procurement, HR, and talent acquisition competencies are necessary for early-stage direct sourcing. The capabilities of these three units are required for a direct sourcing program to succeed: 1) procurement’s influence will drive hard cost savings through talent channel optimization, 2) HR’s impact will guide hiring managers and stakeholders to engage the strongest candidates, and 3) talent acquisition will drive the strategic vision for how to source talent based upon current and expected needs.
  • Focus on both brand and experience. The employer brand can be powerful in today’s labor market; many candidates want to ensure that they work for organizations that share their cultural and societal values. Also, the omnipresent notion of the “candidate experience” should guide direct sourcing processes such that job recruits experience a positive journey no matter if they are merely sitting in a talent pool or actively engaged for an open position or project.
  • Segmentation is more valuable than it initially seems. Segmenting talent pools may seem like a basic strategy; however, it can pay incredible dividends. Talent pool segmentation, be it via geography, compensation, skill, remote or in-person, certification, etc., allows hiring managers to quickly focus in on the talent required for a highly-complex project or initiative. Taking the time during the front-end of the direct sourcing process to segment talent pools can be hugely impactful to the overall program.
  • In direct sourcing, selecting and utilizing the right solutions is job one. The inherent power of today’s contingent workforce, human capital, and digital staffing solutions provides enterprises with the ability to automate crucial aspects of talent pool development and integrate these sources into the business’ broader talent acquisition processes. MSP solutions, VMS technology, and direct sourcing platforms all contribute to create a human- and technology-led direct sourcing program, helping to launch the initiative and ensure that all hiring managers have the ability to quickly access available talent pools.
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BEST OF 2022: The Link Between Direct Sourcing and Talent Sustainability

Direct SourcingTalent by Christopher J. Dwyer on

[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]

Many HR, talent acquisition, and contingent workforce program leaders overlook particular phases of direct sourcing, especially talent curation and segmentation, since they have been conditioned to manage their processes within the confines of a traditional contingent workforce management (CWM) initiative that follows more procurement-oriented procedures (i.e., supply management, heavy cost focus, etc.). Even under a centralized CWM program, the most critical direct sourcing strategies and capabilities require more time, focus, and resources than what is typically available with non-employee workforce management.

For example, talent curation is a critical piece to the direct sourcing puzzle and is considered crucial to the entire hierarchy of the process. In a direct sourcing program, recruiting expertise (via an MSP, talent curation partner, etc.) curates talent for the business, ultimately helping its client build a deep talent cloud or community using a series of augmented approaches, including branded job portals, targeted ads and recruitment marketing campaigns, and artificial intelligence-led candidate matching. The solution that is leading the direct sourcing program can also leverage the organization’s brand power to attract potential candidates, as well.

While some enterprises maintain deep pools of talent that are more “general” in scope, these may not be effective from an agile workforce perspective. Organizations typically overlook talent pool segmentation and maintain a single repository of talent pool candidates; this failure to segment is a missed opportunity to build a nimbler approach to finding candidates based on geography, skillset, role, etc. Talent pool segmentation enables enterprises to better “organize” their candidates for easier, faster, and better alignment with future requirements, as well.

A typical first step in talent community segmentation is to conduct due diligence around candidate skillsets, past work history, compensation, proficiency, and overall enterprise hiring alignment. Segmentation is what allows a business to be more dynamic in how it addresses its talent needs. It also answers many current sourcing challenges while fostering relationships with candidates with emerging and new skillsets or expertise.

By spending more time in the initial phases of direct sourcing (and, subsequently, executing consistent maintenance of internal talent communities/pools), businesses are able to build a more seamless bridge to “talent sustainability,” which the Future of Work Exchange defines as a by-product of leveraging workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, etc. to build self-sustaining outlets of talent that 1) map to evolving skills requirements across the enterprise given product development and the progression of the greater organization, 2) reflect existing expertise and skillsets across the enterprise that can be leveraged for real-time utilization, and, 3) allow hiring managers and other talent-led executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

The Great Resignation has become more volatile, and with its wide-sweeping ramifications playing critical roles in how enterprises structure their workforce in the second half of the year, it is crucial that strategies such as direct sourcing contribute to overall talent scalability. Leveraging the power of direct sourcing’s key elements (and associated technology) can assist businesses in maximizing the positive elements of the “Talent Revolution” and parlay them into means of attracting the best-fit, highest-quality talent. Talent sustainability will be the way businesses thrive in the near future…and direct sourcing is a direct link to get them there.

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Future of Work Predictions for 2023 (Part IV)

Business LeadershipDirect SourcingDiversity and InclusionGeneral InsightsTechnology and Innovation by Christopher J. Dwyer on

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Christy Forest, CEO and Executive Director, LiveHire

“It’s the greatest talent reshuffle in recent history and it isn’t over yet. Companies will respond to the fierce competition for talent alongside their looming concerns of recession with one critical capability: agility. We will see a very welcome shift…from what was a lot of talk and not a lot of action, a lot of dabbling and not enough commitment to finally creating a truly agile approach to optimize the mix of permanent and contingent workers to meet fluid business needs. This requires internal collaboration and a mindset shift but it will happen because…

We will see more and more power in the hands of candidates and employees, a higher bar set by them for transparency, inclusion and experience, and only the best companies will earn their engagement and their time. So the most progressive companies will take more ownership of their brand, start their journeys in earnest to direct sourcing programs and total workforce management solutions that enable them to meet the market where it is and move ahead of the competition.”

Pam Cohen, Chief Research and Analytics Officer, Werklabs/The Mom Project

“The Future of Work is fluid; success will depend on an intricate alliance between employers and talent that embraces life outside of work and allows for the existence of both woven into each day. From this, employers will find enhanced loyalty and retention of all types of workers, and talent will find the opportunity to grow within their jobs without feeling the need to leave in order to experience other aspects of their life.”

Nancy Miller, , Atrium

“Lines will start to blur in types of work just like lines have blurred in categories of HR tech for temporary/independent talent markets. Workers want to do work that excites them and where they can add value…they want to leave a mark. Technologies should make it easy for those workers to find this work regardless of what labor category it “places” them in, i.e., temporary worker, contractor, independent contractor, full-time employee, flexible talent, etc. Another trend I predict is that talent acquisition platforms are expanding to be more versatile regarding the labor categories they cater to. In example, platforms originally built for direct hire/perm placements will continue to productize and launch modules for contract work. Vice versa – we are seeing many platforms built for contract hiring to now also offer direct hire recruiting solutions. HR tech as a whole will move toward omni-channel solutions to engage people through all channels.”

Morten Bruun, Managing Director, North America, Worksome

“The push for a more agile workforce will drastically expand in 2023. We’re coming on the back off a large number of layoffs in the tech industry. Any technology will say a) innovation is the key for their success, and b) people are what create innovation. This leaves you in a dilemma: How can I continue to innovate in an environment where we’re reducing headcount growth? You essentially want to make sure that you have an agile workforce that you quickly can scale up and down and move to the areas where you need innovation the most.

The Great Resignation, Great Reshuffling, quiet quitting, and some of the other 2022 trends we’ve been seeing—will those stick around? I actually don’t think it matters whether they will continue or not. The interesting aspect of the Great Resignation is not that a bunch of people quit their job; the interesting aspect is why they quit their job. People are sick and tired of a traditional working model with no flexibility, that’s why they quit. It’s not unlikely that we won’t see the same volume of people quitting their job during a recession, but it’s important to realize that the sentiment isn’t gone. The sickness is still there, even though the symptoms are gone.

It’s abundantly clear that legacy tech in the workplace/people space isn’t solving the problem for companies. This is particularly true in the contingent workforce space. Around 90% of large enterprises have a VMS in place, but more than 50% of them are citing the lack of efficiency in their contingent workforce program as their #1 challenge.”

Connor Heaney, Managing Director, CXC Global EMEA

My predictions for the Future of Work are:

  • An increased interest in Africa as a remote talent pool to combat talent scarcity in Western economies.
  • As organizations seek to solve the talent supply issue, they will start to become more willing to employ and engage workers from diverse backgrounds: non-university educated, disabled, neurodiverse, veterans, and folks with minor criminal records.
  • Increased regulation in the Gig and Open Talent Economy as a result of the EU directive on platform workers. This has the potential to be hugely disruptive to the sector.”

Marlon Rosenzweig, CEO and Co-Founder, WorkGenius

“We expect 2023 to be a year of growth for freelance even if the economy shrinks. Demographic change and lack of immigration built up a talent shortage that will persist. “

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Future of Work Predictions for 2023 (Part II)

Business LeadershipDirect SourcingGeneral InsightsHRTalentTechnology and Innovation by Christopher J. Dwyer on

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Kevin Akeroyd, CEO, Magnit

“2023 will mark the year when the three largest opportunities within contingent workforce management stop being ‘discussions’ and ‘buzz words’ and start gaining real adoption and driving real value for companies. The C-suite is finally paying attention and necessary corrections are coming fast in these critical areas:

  1. Direct Sourcing. In the current economic environment, saving $300-$400 million out of every $1 billion in staff augmentation contingent spend that goes to the disintermediary vs. to the talent or the enterprise’s bottom line is simply too much to continue to ignore.  
  2. SOW. This another area where $300-$400 million out of every $1 billion in professional services procurement contingent spend in known/acknowledged waste is simply too much to continue to ignore.
  3. Data/Analytics. The industry spends billions on annual survey data to edify FTE salaries, which is 50% of their workforce. They spend virtually nothing to edify Contingent Labor rates, which is the other 50% of their workforce. That has to, and will, change, starting in 2023.”

Amy Doyle, and Global Leader, Talent Solutions TAPFIN

“Talent practices and strategies will need to keep better pace with increasingly rapid evolution of work. What worked to get us here is quickly losing impact.  Mere execution – driven by growth of our ecosystems is not enough; organizations and solution partners alike are prioritizing the value of strategic partnerships in enabling agility and collaborative innovation.”

Kevin Poll, SVP of Strategy and Business Development, WorkLLama

“I think a big trend for 2023 will center around how companies are branding themselves to all talent and delivering similar experiences to candidates, regardless of how a person engages with the company (full-time, SOW, contractor, freelancer). As companies move towards an omni-channel talent acquisition strategy, a consistent candidate experience is critical. Not only does it increase engagement and referrals, but a positive candidate experience can also turn even rejected candidates into brand ambassadors, increasing the quality of future candidates and lowering cost-to-acquire. Without a total talent approach to finding, attracting, and nurturing candidates, companies lack a holistic talent strategy, which can hurt their bottom line.”

Sunil Bagai, CEO, Prosperix

“2023 will be about volatility as some companies downsize and others ramp up. Amidst this chaos, businesses will be seeking to increase workforce productivity in lieu of financial constraints, improve visibility and insights into their entire workforce, and find a balance between local, remote and offshore teams. 

A few tenets will remain strong in 2023, including the intentionality of remote work so it is flexible and meets the social and performance needs of the business. Additionally, the pursuit of meaningful work will be more prevalent as bad managers, lack of business transparency and poor culture drive individuals into new work environments that are more aligned and enriching.”

Jessica “JJ” Reeder,

“Productivity is passé. As the world faces a global crisis in employee engagement (Gallup reports only 20% of workers are engaged) and as many companies tighten their budgets, the question to ask is not “How much are we producing?” but “Are we producing the most effective outcomes?”

Organizations with people-first organizational cultures are attracting the world’s best talent by promising healthier work-life integration, flexible schedules, and an investment in professional development. What that translates to is employees exerting a greater sense of control over when, how, and where they work, but with a higher quality of output and higher probability of long-term retention.

In 2023, companies that want the best people doing their best work will understand the importance of planning, goal-setting, and focus on shared objectives. Rather than overworking people to the point of burnout, we’ll see more great leaders steering their teams toward a vision, and empowering them to reach it.”

Steve Dern, EVP of Talent Solutions, Evaluent

“Direct sourcing will include not only technology implementation, but the strategic inclusion of diversity EOR/AOR suppliers who can provide curation services, allowing traditional talent acquisition teams to focus on the internal hires that remain mission critical.  As direct sourcing yields benefits to evergreen hiring needs, these solutions will expand their reach across the enterprise.  A key component of this success will rely on the proactive marketing of the brand and culture of the organization, positioning itself as a destination of choice for both potential employees and contingent workers alike.”

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Contribute to the Most Definitive Future of Work Research in the Industry

Business LeadershipDirect SourcingDiversity and InclusionHRTalent by Christopher J. Dwyer on

Ardent Partners and the Future of Work Exchange are excited to announce the launch of its annual Future of Work research survey. This comprehensive, online survey will fuel the Exchange’s research calendar for 2023 and aims to tackle progressive topics, such as:

  • The impact of innovation and new technology on work optimization, particularly the applications of artificial intelligence, blockchain, machine learning, chatbots, and digital wallets on the realm of talent engagement and talent acquisition.
  • The growth of the extended workforce and how businesses can harness the power of the contingent workforce to thrive during challenging times. (Ardent Partners and FOWX plan to publish several exciting new reports on Best-in-Class contingent workforce/extended workforce management programs, including deep-dive insights into the required capabilities, competencies, and strategies for maximizing the value of this talent.)
  • The evolution of talent acquisition, including how businesses can revolutionize the candidate experience while also enhancing the hiring manager experience through new technology, omni-channel talent engagement strategies, and advanced total talent intelligence.
  • How remote and hybrid work models will impact business operations and the total workforce in 2023.
  • The reality of total talent management and how organizations are getting closer to successfully implementing these programs.
  • The transformation of business leadership, including how today’s executives are weaving in conscious leadership styles, empathy-led directives, and enhanced worker appreciation into their greater management strategies.
  • How direct sourcing programs will evolve in the year ahead to include “Direct Sourcing 2.0” capabilities, such as digital recruitment, deeper marketing input, reflection of workplace culture and company brand, chatbots and AI, and more, and;
  • The necessary competencies that must be included in all diversity, equity, and inclusion (DE&I) programs in 2023 and beyond.

Click here to participate in the new Future of Work Exchange research survey. If you are an executive leader that works in the HR, procurement, finance, talent acquisition, or IT function of your organization, or if you’re a Chief People Officer, this survey has been designed to capture your specific experiences in addressing how work and talent are managed at your enterprise. As a thank you for participating in this crucial research effort, all research study participants will receive access to all of the Future of Work Exchange’s market research studies in 2023.

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Direct Sourcing’s Impact on 2023 Hiring

Direct Sourcing by Christopher J. Dwyer on

There’s no question as to the power of direct sourcing in today’s volatile business climate. When economic uncertainty arises, enterprises require the ability to scale their workforce based on fluctuating business and market conditions.

Direct sourcing has emerged as a means to revolutionize the ways businesses structure talent engagement, owed to core strategies that amplify talent community development, enhance the candidate experience, and position organizational hiring to leverage its brand and culture to attract top-tier expertise. While the earliest instances of direct sourcing were introduced years ago (and sometimes known as “contingent RPO”), the programs today that follow advanced direct sourcing models are the ones that will scale 2023 hiring in what could be an incredibly volatile labor market.

Join Ardent Partners and the Future of Work Exchange on Thursday, November 10 (at 2pm ET) for an exclusive webcast that will highlight:

  • The power of direct sourcing in today’s frenetic market and its ultimate impact.
  • The Best-in-Class strategies employed by top organizations to maximize direct sourcing efforts.
  • The role of automation and innovation in enhancing direct sourcing’s key elements, such as talent curation, talent community development, and talent nurture initiatives, and;
  • How direct sourcing is positioned to scale hiring strategies in 2023 and beyond.

Register for next week’s webcast here (or click on the image below). We look forward to seeing you there!

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The Third Thing You Must Know About The Future of Work

Business LeadershipDirect SourcingGeneral InsightsTalentTalent Acquisition by John Yuva on

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our third installment this week, we’ll be exploring the evolution of talent as a Future of Work centerpiece.

Talent and Talent Acquisition Transformed

To begin, the number three must-know about the Future of Work is the evolution of talent as a Future of Work centerpiece. When talking about the evolution of talent as part of the greater definition of the Future of Work, it goes back to how talent and talent acquisition are changing for the better. Major transformations are occurring, but talent helps make the world go round and helps businesses run. It provides a competitive advantage. Talent is the number one competitive differentiator from one organization to another. With the right talent in place, enterprises can do remarkable things.

The fact that talent engagement and talent acquisition have been evolving for some time, speaks volumes for how it has become the centerpiece for the Future of Work. Let’s look at digital staffing, which enables accelerated hiring. Enterprises can find the workers they need very quickly without making a phone call or sending an email to a staffing supplier.

The other link to this evolution is direct sourcing, which has come a long way over the past few years. Direct sourcing is a talent acquisition revolution, but is not a brand-new strategy (the idea of becoming one’s own recruitment agency was spearheaded 10 or 15 years ago). It’s certainly not a new concept, but according to the Future of Work Exchange and Ardent Partners research, it has become one of the number one priorities for businesses today.

Businesses have woken up to the value of direct sourcing. Business leaders enabled with a direct sourcing program and associated technologies have the ability to curate talent into a talent pool or talent community and then segment those workers into tiers by geography, skillset, and compensation, and quickly tap into that community when needed, resulting in true workforce scalability.

Grow the Candidate Experience

Thus, talent communities need to be fostered and nurtured. Businesses need to keep their talent engaged. So much is about the candidate experience, and enterprises should never get away from that. Always touch candidates with value, whether through emails or text messages. Use talent intelligence to know when the best time is to reach out to those in the talent community. This type of end-to-end program helps boost the quality of talent, speeds up talent acquisition and hiring, and improves the way talent is brought into the organization and redeployed in the future.

Again, regardless of the business function, the candidate experience is paramount when sourcing and hiring talent. There needs to be a level of culture-building that extends to clients and candidates and how they perceive the business. Consider how the brand is perceived, down to the colors of the company logo. Are those colors present on the career page and job portal? Do candidates know who the company is and what it stands for? Recognizing and knowing those things goes a long way in building rapport with candidates.

In addition, what is the overall talent experience when applying for a job? Is it easy to apply for a job and is there an assessment? What type of assessment is it? Can it be completed via a mobile app or laptop? Is the assessment aligned with the candidate’s skillsets and the job itself? Does a candidate know if the organization aligns with them from an individual perspective? All those aspects help build up an amazing candidate experience.

Purposeful Work Is Fundamental to the FOW

The other aspect pertaining to the evolution of talent is purposeful work, which will shape the future of the workforce. It is a non-technological component of the Future of Work.

For many, work is a paycheck that puts food on the table for their family, helps pay for their children’s college, and funds vacations and other extra expenses. The concept of purposeful work fits into the idea of what we are doing with our lives. Is there a purpose behind the work that we’re doing? If we’re spending 10 to 12 hours (including commuting) at our places of employment, are we doing something that satisfies us as humans?

Purposeful work has become a crucial way to think about talent and the workforce. People want their work to be purposeful, which causes many to reevaluate where they are in life. They question what they’re doing with their lives. How are they working? Whom are they working for? How do they fit into the Great Resignation, or more appropriately, the Great Resettling? Many workers were either displaced or left voluntarily but will eventually resettle in some way. They may be doing more purposeful work by starting their own business or becoming an entrepreneur. Some become freelancers or contractors to suit a more flexible lifestyle.

Whatever the reason, purposeful work is going to shape the future of the workforce. This is an area that the Future of Work Exchange will always remain incredibly bullish on because it is a fundamental piece as humans to want to have a purpose in how we work.

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Believe the Hype: Direct Sourcing is a Key Element of the Future of Work

Direct SourcingEventsTalent by Christopher J. Dwyer on

I can remember a moment back in January 2020, an era that seems so very long ago. At that point, the world looked so much different: we weren’t so worried about a global pandemic, nor we were masking up whenever we left the house. We weren’t bombarded by 24/7 news on social media about mass suffering and sickness. And, as we know all so well know, the way we looked at our workforce was much, much unlike the way we perceive talent today.

Ardent Partners’ 2020 State of Contingent Workforce Management research study found that, when polled regarding their top priorities heading into the new decade, direct sourcing and talent pools were #1 and #2, respectively. There were many executive leaders that participated in that study who saw the writing on the wall: talent acquisition needed to change and so did the ways businesses engaged top-tier skillsets and expertise.

Call it omniscient, or call it plain luck; no matter how we describe these pre-pandemic insights, those forward-looking business leaders were onto something. In elegant, MSP-led programs in Europe years ago, direct sourcing took the form of “contingent RPO,” in which businesses built their own talent pipelines via pseudo-agencies that they controlled and operated outside of traditional staffing supplier relationships. So, while direct sourcing isn’t a new concept, it certainly feels like that when we consider the incredible growth of these programs and the attention and focus paid to the concept over the past few years.

(I also have to give immense credit to a dear friend of mine, Jeff Nugent. Here’s a post from 2014 in which he discusses the benefits of direct sourcing. Yes, 2014!)

In the business arena, ideas and strategies that attract so much attention are inevitably destined to fail to live up to the hype. There may have been a moment or two a couple of years ago when it seemed that direct sourcing could have headed down that same fateful path. However, it very much did not, due to three main reasons:

  • Talent pipelines and talent communities became the lifelines of businesses throughout the COVID-19 pandemic as they required flexibility and scalability regarding their workforce.
  • The candidate experience, which became ever-so critical, followed a core element in Best-in-Class direct sourcing programs: talent nurture capabilities, and;
  • Businesses required a steady flow of both active candidates and passive candidates to power through The Great Resignation.

Heading into 2023, the very realm of “hiring” will take on new meaning as businesses contend with a variety of issues that could impact their organizational pathways in getting work done…and, of course, merely surviving. The war in the Ukraine continues to rage and disrupts global trade. The Great Resignation is turning into “The Great Resettling” as workers begin to discover how they want their careers to unfold. The specter of an economic downturn hovers, with recessionary fears sparking precautionary layoffs and major transitions by organizations. And, yet another COVID winter surge is just up ahead.

For enterprises today, direct sourcing isn’t just a concept that’ll ease some measure of talent shortfalls. Direct sourcing is, and has been, a key element of the Future of Work movement. Whether it’s the ability to traverse omni-channel talent engagement, building deep, segmented talent pools, fostering core talent communities, or developing enterprise-wide workforce scalability, direct sourcing remains a powerful strategy as the world of talent and work continues to evolve.

Join Ardent Partners and the Future of Work Exchange on Thursday, November 10 at 2pm ET for our next exclusive webcast, Scale Your 2023 Hiring Initiatives With Direct Sourcing. Register for this exciting new webinar and learn more about the impact of direct sourcing on talent acquisition and recruitment in the months ahead.

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