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General Insights

How Does The MSP Model Fit into The Future of Work?

As solutions, they have been around longer than any other workforce management offering in our industry. As brand names, there may be no bigger logos than those synonymous with some of the largest in our space. And, as the extended workforce continues to grow in size, impact, and scope, they have evolved to meet the dynamic needs of businesses across the globe.

The Managed Service Provider (MSP) model has long been a powerful force across the contingent workforce management and traditional recruitment spectrums, offering an end-to-end, outsourced array of tailored, customized, and global offerings that help businesses tap into key staffing suppliers, standardize extended workforce management operations, and enhance the overall approaches to how talent is engaged and managed.

The non-employee workforce was once less than 20% of the average company’s total talent, as recently as a decade ago. With the stratospheric rise of this labor over the past ten-plus years, we’ve collectively experienced and leveraged a slew of both innovative, consistently-progressive outlets (such as VMS and extended workforce platforms), solutions that are actively capturing the power of direct sourcing, and digital staffing and talent marketplace offerings that enable real-time access to top-tier talent and expertise.

The Future of Work demands that business operations be dynamic, repeatable, and scalable. And, to boot, nearly half of the total global workforce is considered “extended” or “agile” in some manner. For service-oriented solutions like MSPs, the question becomes, “How does this model fit into the Future of Work movement?”

The answer is actually quite simple: an evolved model that blends traditional managed services with technological overlays for various “pieces” of the extended workforce lifecycle, combined with key integrations and partnerships with innovative platforms that address niche areas of talent engagement and talent acquisition.

One just has to look at the current landscape of MSPs ruling the day: some are some of the most mature in our industry and are revolutionizing the way services and technology interact, such as Randstad Sourceright and KellyOCG. RSR is reimagining SOW management and services procurement, as well as its bringing its unique TalentUX tech overlay to areas like direct sourcing. KellyOCG’s digital Helix infrastructure could be a gamechanger.

PRO Unlimited is advancing a “platform approach” that solves every need of the current workforce management program while pushing the criticality of data and intelligence; the solution has made incredible strides within direct sourcing, and other key facets of extended workforce management. Talent Solutions TAPFIN is refashioning the market with a fresh approach to SOW management/services procurement and integrated, data-led offerings around workforce advisory and direct sourcing.

Solutions like GRI offer near-unrivaled, powerful, and self-service analytic modules that help clients design better business outcomes (GRI is also a robust provider of Managed Direct Sourcing (MDS) solutions).

Organizations like Atrium and nextSource are transforming how direct sourcing and tech-led approaches can help the mid-market thrive. RightSourcing is actively helping a struggling industry (healthcare) take advantage of an evolving labor market whilst offering wide-scale support for those medical facilities that need it coming out of the latest COVID surge.

Pontoon continues to lead with its innovative service delivery models and technological foundations, while Guidant Global is building on its vast expertise, global reach, and progressive direct sourcing offerings. Even newer solutions, like Evaluent, are proving that there’s incredible room for innovation in our industry.

Tomorrow, Ardent Partners and the Future of Work Exchange will unveil the 2022 MSP Solution Advisor, an industry guidebook that will serve as the definitive guide for businesses seeking new insights on the mature MSP solutions market, allow them access to the necessary information to guide solution selection journeys, and enable contingent workforce program leaders to better understand how each MSP offering differentiates itself from the competition.

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What is “The Future of Work”?

The state of talent and work in 2022 is very different than it was only several years ago. And, it is entirely different than it was a decade ago. Far beyond the recent impact of the COVID-19 pandemic, major societal changes, the evolution of the worker’s mindset, the realm of innovative technology, and the shifts in talent acquisition have created a new future – “The Future of Work” – one that impacts all workers and all employers. And that future will be based in agility, flexibility, and the transformation of the modern business.

As businesses seek to thrive in these evolving times, it is critical that they base their operative frameworks within the ideal “future state” of work, one that prioritizes better business outcomes and the overall end-to-end optimization of how work is done. Ardent Partners and the Future of Work Exchange define the Future of Work as the strategic optimization of how work gets done through 1) the evolution of talent engagement, 2) the advent of new technology and innovative tools, and 3) the transformation of business standards. Businesses across the globe believe that many significant Future of Work shifts will force them to reevaluate their current work standards, policies, and general practices.

Talent-led shifts, such as worker empowerment (which is fueling “The Great Resignation”), the continued impact of the extended workforce, and the advent of new talent engagement technologies, like direct sourcing and talent marketplaces, are fueling a new era of the workforce.

The power of next-generation technology and innovative tools, particularly digital workspaces (for remote and hybrid work), blockchain, digital wallets, artificial intelligence and machine learning, digital staffing, and talent technology ecosystems, are enabling businesses with the necessary tools to truly optimize how work is done.

In the coming months and years, businesses will require a deeper understanding of the tools, strategies, and approaches that will ultimately drive the optimization of how work is done from talent, technology, and business transformation perspectives.

Christopher J. Dwyer is the Senior Vice President of Research at Ardent Partners and the Managing Director of the Future of Work Exchange. Connect with him on LinkedIn or send him a note at cdwyer@ardentpartners.com.

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FOWX Notes: February 4 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • As we just wrote yesterday, “The Great Resignation” continues to be problematic for all businesses in the wake of December’s numbers. The number of people voluntarily quitting their jobs decreased by 161,000 to a still-astronomical 4.3 million resignations to close out 2021. Given that we are well over a month since this data was collected, there should be some (cautious) optimism when January’s numbers are released. My thinking is that if this number is reduced by 30%-to-40%, it will show that there has been some progress between businesses and their workers. If not, we’re in for at least a few more months of the stalemate between the two.
  • Fantastic article by Propserix on their blog regarding the advantages of “experienced talent.” In addition to holding down diverse roles, older talent have worked for a greater variety of industries, company sizes, and teams, picking up valuable qualifications along the way. As they’ve aged, they’ve undoubtedly mastered essential skills, engineered unique solutions to problems, and become specialists in specific areas – an advantage to any employer. Their decades of hands-on work, vocational development, real-world education, and proven dedication make older talent ideal team leaders.
  • Former Hudson RPO CEO joins direct sourcing provider Opptly. Exciting times for unique direct sourcing player Opptly, as they name their new CEO in Lori Hock, who was formerly the CEO of Hudson RPO. Lori also spent time as Adecco’s President of MSP Solutions (now known as Pontoon Solutions). Lori and team have a bright future ahead with a solution that prioritizes the power of direct sourcing, talent intelligence, and the convergence of technology and human expertise.
  • Miss the big “Direct Sourcing 2.0” webinar with WorkLLama last week? Don’t worry, we’ve got you covered. Check out the event recording to hear WorkLLama’s Saleem Khaja and Atrium’s Kevin Leete join me for a spirited discussion on the next great evolution of direct sourcing.
  • PRO Unlimited partners with global HCM solutions provider Ceridian. PRO continues its streak of innovative partnerships by integrating Ceridian’s Dayforce Wallet into its Worker Experience platform. This partnership and integration will enable talent on-demand access to earned wages at the end of a day or shift, helping to boost the overall worker experience and improve engagement across the extended workforce. The enhanced Worker Experience solution will launch this summer, with pre-sale available now. (Look for an exclusive piece on this partnership next week on the Future of Work Exchange.)
  • Bullhorn unveils its own venture capital fund. Bullhorn Ventures, which will be led by Bullhorn’s SVP of Alliances and Business Development, Nina Eigerman, will launch with $20M and aims to seed early-stage staffing tech startups and other innovative platforms in the industry.
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FOWX Notes: January 28 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • On Tuesday, the Biden administration withdrew its vaccination and testing regulations for large employers. The Supreme Court’s rejection earlier this month forced the President’s hand here. While vaccination mandates would have helped the United States gradually tick up immunity, especially in the age of Omicron, now it is solely up to large enterprises themselves to keep or introduce vaccination and testing mandates as the winter months drag by.
  • Although talk of “COVID endemicity” is absolutely premature, it is critical for businesses to look at a brighter, more hopeful future. Epidemiologists and pundits alike were both quick to talk COVID as an eventual endemic disease and strike the discussion down given the consistent curveballs the novel coronavirus has thrown at us over the past two years. However, the power of optimism is critical, especially today, when so many businesses and professionals are stricken with various forms of fatigue. It is imperative that companies look ahead, even to this coming spring and summer, to boost optimism that better days are ahead and to “open” innovative thinking and product development.
  • An exciting new European labor market report by PRO Unlimited finds some interesting trends. PRO’s new Labor Market Report for Europe finds that IT skillsets are in-demand, time-to-fill rates are climbing high, and that American trends are similar across the world. In its Belgium-specific analysis, for example, the report found that sourcing these individuals [sales, IT, business development, etc.] over the last three quarters has proven more difficult than in recent years, with the average time to fill increasing from 15 days in 2020 up to 23 days in 2021. This is a result of an increase in international talent acquisition in the contingent space, which has coincided with the greater interest in remote work.”
  • With so much discussion around the pros and cons of remote and hybrid work, it’s refreshing to see innovative companies thriving within this model. Great article at CNN proves that forward-thinking organizations that were once vehemently anti-remote work are now fully-remote, with leaders at these organizations stating that employees have never been more satisfied nor more productive. “The shift to remote work over the course of the pandemic has had a noticeable effect, said Cindy Owyoung, vice president at Robinhood. “Over time, it became increasingly clear that our employees were happiest and did their best work when they had the flexibility to determine where and when they work best,” Owyoung said.”
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Start Off 2022 With Some Exciting New Future of Work Events!

After the holiday lull, this is an exciting time for HR, procurement, talent acquisition, finance, IT, and other business leaders, not just because 2022 finally gets into full swing, but also because it’s the official “restart” of industry events! The Future of Work Exchange is incredibly excited to join several big events over the next couple of weeks, with plenty more in store for the month of February.

First up: tomorrow, join Beeline, iValua, Ardent Partners, and the Future of Work Exchange for its annual “Big Trends and Predictions” webcast. Ardent’s Chief Research Officer, Andrew Bartolini, and I will be joining Beeline’s Linc Markham (VP of Product Strategy Ecosystem) and iValua’s Vishal Patel (VP of Product Marketing) to talk procurement, HR, and Future of Work trends and predictions for 2022

Next week: Super excited to join WorkLLama’s COO and co-founder, Saleem Khaja (as well as other to-be-announced special guests), for an awesome discussion on the evolution of direct sourcing and how “Direct Sourcing 2.0” strategies, solutions, and technologies can revolutionize talent acquisition and talent engagement.

Also on tap for next week: I’ll be joining the World Staffing Summit for a featured appearance on “Why the Extended Workforce is the Cornerstone of the Future of Work” during its North American Day of the event. Neha Goel of Utmost and Cesar Jimenez of myBasePay will co-present with me. The Future of Work Exchange will also be represented on a panel discussion hosted by the team at JoinedUp.

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Why Agility Should Be The Foundation of Every Business in 2022

In the first month of the pandemic (March 2020), I quickly became a fan of The Atlantic’s Ed Yong and his consistent and informative coverage of the coronavirus crisis. Yong would end up winning the 2021 Pulitzer Prize for Explanatory Reporting for his collection of 2020 work as the pandemic was unfolding, along with its healthcare system ramifications, its effects on the frontlines, and coverage of the historic vaccine development that followed months of trauma and uncertainty.

This past weekend, I re-read one of his first pieces on the pandemic (“How the Pandemic Will End”) and was struck by the below paragraph, which I had to read several times because of the striking mode of thinking that this would be in the rear-view by the time we hit 2022:

“It’s likely, then, that the new coronavirus will be a lingering part of American life for at least a year, if not much longer. If the current round of social-distancing measures works, the pandemic may ebb enough for things to return to a semblance of normalcy. Offices could fill and bars could bustle. Schools could reopen and friends could reunite. But as the status quo returns, so too will the virus. This doesn’t mean that society must be on continuous lockdown until 2022. But “we need to be prepared to do multiple periods of social distancing,” says Stephen Kissler of Harvard.”

And here we are, in 2022, dealing with another variant of concern that is causing record cases, overwhelmed hospitals, confusing CDC guidance, and continued ramifications for an evolving labor market. I don’t think Yong or any of us would have still thought we’d still be in this position, let alone wearing facial coverings in 2022. In fact, I vividly recall a conversation with my mother in the summer of 2020 in which she had called me after she saw an epidemiologist on television that had stated that masks would be part of our lives through 2022 and possibly beyond. “I can picture a scenario where we still have to,” I said, thinking of the then-Presidential administration’s utter lack of failure in containing the pandemic, “but I really think we’re only looking at another year of this.”

Well, I was wrong, as was everyone else. Because two years in and the pandemic is still throwing curveballs at us. Facial coverings are recommended indoors, even for those of us vaccinated and boosted. Talk of a milder Omicron means little if the United States is averaging over 800,000 cases a day and hospitals are overwhelmed. And it also translates into a need for something else that’s been oft-recommended since day one: business agility.

Back in March 2020, the world was in panic mode. Layoffs, furloughs, supply chain disruptions, workforce issues, etc. were all the norm. The businesses that were able to thrive were the ones that could respond dynamically to the real-time, real-world problems that that COVID-19 pandemic wrought on the world at-large. What does “dynamically” mean in this instance? Well, it’s a multifaceted answer, but one that is rooted in the very foundation of business agility:

  • Pivoting to alternative supply and materials sources when supply chain issues immediately erupted (and are happening now as China imposes an Omicron-fueled lockdown).
  • Engaging on-demand talent and incorporating the extended workforce into functions across the greater business.
  • Moving away from “resiliency” and into true “adaptability” as the business continues to shift due to societal, political, and cultural changes.
  • Leveraging digital workspaces to support the permanent move to remote and hybrid work, and;
  • Blending elements of digital transformation with existing technological infrastructures to create a truly digital enterprise that can drive operational scalability when or how it is needed most based on corporate dynamics.

The Atlantic‘s Katherine J. Wu’s piece yesterday is the best way to approach the Omicron wave from both business and personal perspectives, and supports the criticality of agility in the months ahead. As continued uncertainty looms, it is crucial for business leaders to keep relying on the agility methodology that has helped them thrive over the past two years.

“What we can say is that the higher a wave crests, the longer and more confusing the path to the bottom will be. We need to prepare for the possibility that this wave could have an uncomfortably long tail—or at least a crooked one…But as the virus continues to trickle into more rural, sparsely populated parts of the country, that story gets more complicated: a smattering of regional peaks could slow and lengthen the overall decline. We tend to talk about “the peak” as if it’s one monolithic thing, but it’s an aggregate of asynchronous outbreaks…”

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FOWX Notes: January 14 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • The Supreme Court squashed the Biden administration’s vaccine mandate yesterday. Well, technically, the Court rejected OSHA’s mandate, which would have forced private businesses with over 100 employees to mandate vaccinations for workers (for workers that do not comply, weekly testing was required). This is a huge blow to the Biden administration’s latest tactic to combat the pandemic; in essence, the vaccine mandate would have boosted the United States’ overall vaccination percentage over the next several weeks. Biden encouraged privately-held employers to move forward with vaccine mandates in lieu of the court’s decision.
  • The United States added close to 200,000 jobs in December 2021, a “softer” figure than original estimates. Wall Street expected double that figure, however, the positive news is that the nationwide unemployment rate fell to 3.9%, better than the anticipated 4.1% (and much better than the 4.2% rate in November). Omicron would be the most likely culprit for the shortcoming in jobs added, mainly due to hesitancy on the part of many businesses to fill positions as cases were skyrocketing so quickly. If Boston’s latest wastewater analysis is any indicator, cases could be peaking in the Northeast U.S. (although hospitalizations and severe outcomes lag behind these figures), but won’t peak in other parts of the country for at least another couple of weeks.
  • Rapid COVID testing reveals inequities between FTEs and non-employee workers. Interesting article in The New York Times this week regarding large enterprises getting ahead of the government and securing millions of at-home and rapid COVID tests for their workers (even if many of them are pushing out return-to-office plans). Even though there is a clear demarcation between contingent and FTE workers due to compliance ramifications, the pandemic is one area (and workplace health and safety the other) that there needs to be some softening of the gray area between the two. At Google, it has been reported that employees have access to rapid at-home testing, while contractors and contingent workers must leverage PCR testing, which takes longer to derive results. With Google’s extended workforce to be estimated at roughly half of its total talent, this is a major issue for contingent workforce equity.
  • Bullhorn acquired candidate experience and onboarding platform Able this week. A longtime Bullhorn Marketplace partner, Able is a unique platform that offers candidate engagement, candidate experience, and enhanced onboarding functionality. This acquisition will allow Bullhorn’s staffing supplier client base to leverage candidate experience automation and improve overall talent attraction.
  • The Future of Work Exchange meets the World Staffing Summit. Big thanks to Jan Jedlinksi of Candidately for hosting me (and Future of Work Exchange research) on two panels at this month’s exciting World Staffing Summit.

Don’t forget to register for the exclusive WorkLLama and Future of Work Exchange webcast, The Age of Direct Sourcing 2.0, as well. Lots of great insights into the evolving world of direct sourcing and guidance on how businesses can drive enhanced value from “Direct Sourcing 2.0” initiatives and automation.

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FOWX Notes: January 7 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • According to the United States Department of Labor, a record 4.5 million individuals resigned from their jobs/positions in November 2021, a figure that is a touch higher than the previous high (September 2021, in which 4.4 million workers quit). As I discussed yesterday on the latest episode of the Contingent Workforce Weekly podcast, there’s so much more to the so-called “Great Resignation” than just workers leaving their jobs over compensation concerns. Plenty of individuals are worried about workplace conditions and equitable treatment, disillusionment with career trajectories and company culture, and a general unhappiness given the stakes of the pandemic. It’s no longer a question of when workers will come back, but rather how: two questions must have the proper response for workers in 2022: 1) “Is this what I want?”, and, 2) “Is this what I need?”
  • Instagram’s former Global VP of Marketing, Melissa Waters, joined Upwork as its new Chief Marketing Officer. Exciting times continue for the digital staffing giant as they continue to innovate around the evolving world of work and talent, especially on the heels of several new executive additions last month to its product and experience (PEX) and engineering teams.
  • It’s refreshing to see some new takes on the workforce management technology industry, especially from tech veterans like Utmost’s Annrai O’Toole. Annrai’s recent “2021 recap” included a thought that the Future of Work Exchange is incredibly passionate about: getting work done. “You need to step back and think about the core problem: a manager is simply looking for the best way to get work done. What is the fastest, most cost-effective way to get a task performed?”
  • Vaccine mandate legal drama takes center stage again today as the Supreme Court hears oral arguments (after cutting their holiday period short) on two separate accounts. There’s not so much clarity on exactly how these short-term cases will proceed given that they are part of the court’s “shadow docket” and not its regular calendar of hearings/issues, but rather, as succinctly stated by CNN, how “the ruling may provide a window into the court’s thinking that may be instructive to lower courts and serve as a precursor of what will happen when the court is faced with the same or a similar issue in the future.” In short: action coming out of these two arguments may influence how other court and legal systems around the country deal with vaccine mandates when they face their delayed rollout next month.
  • Pediatric hospitalizations and COVID cases in children are on a worrisome trajectory, meaning that the specter of remote school still hangs in the air. Some school districts across the United States are shuffling between remote and traditional in-person learning, with some major universities delayed a return to live classes until late January (many, many elementary, middle, and high schools have also delayed post-holiday returns to the classroom). While I don’t believe that we will see full-scale, longer-term remote learning as we did throughout the 2020-2021 school year, there is something here for every business leader to keep an eye on. Working parents are already stressed over exposure in the classroom; adding the pressure of a possible return to remote learning is, frankly, devastating. Business leaders must be prepared to offer more flexible working environments in the event that schooling changes ebb-and-flow over the next several weeks as Omicron blazes through the population.
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Six Big Future of Work Predictions for 2022

It’s impossible to capture every single possibility for the Future of Work in a single article. What we can do, however, is pinpoint five of the biggest possibilities for work optimization in the year ahead.

Before the path to predictions start, I think it’s important to chat about some caveats here. We are in a much different place than we were a year ago at this time. So, in talking about the future of remote work, the year ahead isn’t going to revolve around whether or not it’s beneficial and viable (which, yes, IT IS!), but rather transforming non-traditional workplace environments into more effective and productive settings.

Without further ado:

  • Since we teased it above: the digital workplace and the digital workspace will converge. There’s a stark difference between the “digital workplace” and a “digital workspace.” Digitization, as part of broader digital transformation initiatives, has long entailed replacing core pieces of enterprise operations and processes with repeatable, scalable, and interconnected automation. The digital workspace, on the other hand, involves the enablement of truly digital, virtual, and automated access to productivity and collaborative tools for workers no matter where they are located (in the office, on the road, in their home offices, or at their kitchen tables).
  • The solution to the “Great Staffing Shortage” and “The Great Resignation” revolves around worker prosperity. The one thing that is maddening around the so-called “Big Quit” is that there are so many leaders around the world that cannot grasp the reality of why workers are leaving; on the surface, there are a variety of reasons that include equitable treatment, better compensation, better working conditions, more flexibility, etc. However, dig deeper and “worker enlightenment” shines: the workforce wants to prosper.
  • Data remains important, but intelligence becomes the gamechanger. In today’s talent tech ecosystems, there are several key platforms from which data flows freely: VMS, HRIS, extended workforce systems, direct sourcing platforms, and proprietary tech offered by MSP solutions. The candidate, FTE, non-employee, freelancer, and professional services data that can be extracted from these solutions presents businesses with an opportunity to derive true total intelligence and allow hiring managers to execute real-time decisions based on the depth of skillsets and expertise within the company’s total talent network. In an age when staffing shortages are the norm, a difference of just a day or two can have major ramifications on the success of a new project or initiative.
  • Culture becomes the most critical non-technological Future of Work attribute in the year ahead. Businesses have long been successful despite their culture; in 2022, the average enterprise will thrive because of their culture, not in spite of it. Empathetic leadership that converges with an inclusive workplace, environments that promote the power of the worker, and an overall positive, engaging candidate and worker experience are factors that will enable businesses to retain talent, drive talent attraction, and, most importantly, attain true talent sustainability.
  • The extended workforce continues to grow. This is a prediction that I’ve been making every year for the last dozen or so years, and, I don’t see it changing in 2022. The extended workforce is founded on agility and flexibility, consequently the two biggest areas of need for businesses as they traverse yet another pandemic-led year in which work and talent evolution is the norm. Closing in on half of the globe’s entire workforce, the extended workforce will become even more of a competitive differentiator in addition to the business continuity and “elasticity” that it drove over the past two years.
  • “Adaptation” molds the way businesses adopt, leverage, and scale innovation. I remember becoming a bit bored of the “digital transformation” discussions of a few years ago, with too many conversations around automating pieces of the business that should have been automated years and years ago. When the pandemic hit, enterprise technology took on a whole new meaning, one that unified the way businesses interacted with customers, suppliers, and their remote workforce, while also developing a culture of real business agility that could help the greater organization better adapt to changing times. Whether it’s core workforce management technology, blockchain-enabled operations, AI-fueled analytics and data analytics, or digital staffing, businesses in 2022 will find that the way they adapt to evolving times will dictate and shape the very ways the harness the power of innovation.
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Forget About Resolutions…Let’s Optimize 2022

In the early evening hours of December 31, 2020, I gathered around a fire pit with my wife, children, and dear friends from around the neighborhood. When we made a toast, I said, “Good riddance, 2020.” The stress, the trauma, and the uncertainty of what was probably the most anxiety-inducing year of our lifetime was ending, and, on the horizon, a 2021 filled with hope and optimism.

Just a couple of months later, I stood in line in the upper concourse of Gillette Stadium (home of my beloved New England Patriots) and awaited the first of my (now) three jabs of the groundbreaking Moderna vaccine. To me, it wasn’t just a vaccine, but rather a representation of how we could collectively move forward from everything that pushed us to our emotional limits in the year that was 2020. Of course, we know what happened next:

  • The biggest vaccination campaign in our lifetime kicked off in early 2021 and provided the world with some measures of optimism entering the spring and summer months.
  • The Delta variant upended some (or most) of those “hot vax summer” plans and caused COVID cases to surge across the world.
  • Talented professionals began leaving their roles in droves, kicking off what is still referred to as “The Great Resignation,” although should now be considered “The Talent Revolution.”
  • Vaccine mandates became sources of political, business, and social disagreements.
  • Another coronavirus variant, Omicron, proved to be the most transmissible of all variants to date and is now responsible for hundreds of daily cases in the United States alone.

We have the most innovative tools ever designed to better manage talent and talent engagement. We understand what we need to do to solve staffing shortage issues. We have the ability to open our minds and hearts to do the right thing. We have the ability to build digital workplaces and digital workspaces. We know that the extended workforce represents nearly half of all global talent for a very good reason. And we have access to solutions that can provide next-level, AI-fueled data to help us make better business decisions.

The phrase “work optimization” is frequently used in our industry (and here on the Future of Work Exchange) to describe the essential goals of the Future of Work movement: get work done in the most effective way(s) possible. And as the calendar flips to another year, I believe we should take those ideas a step further.

Let’s optimize 2022. Entirely.

That’s right…let’s optimize everything about the year ahead. Let’s look at our talent, how we acquire that talent, how we manage that talent, how we treat that talent, and optimize it all. Let’s optimize the use of technology and automation. Let’s review the ways we manage our staff and the benefits we offer them. Let’s take a long, hard look at just how broad-based our workforce actually is. Let’s continue to lean on remote and hybrid workspaces to boost both safety and productivity. Let’s take that great leap and get closer to being a truly “digital enterprise.” Let’s rethink how technology aids talent engagement. Let’s enable our hiring managers, talent acquisition leaders, and other stakeholders with real-time, AI-fueled total talent intelligence that can revolutionize workforce decision-making.

Let’s focus on how we enable our workers to prosper. Let’s think about the human side of business and how we can improve the emotional connections between leadership and the workforce. Let’s prioritize employee wellbeing and mental health. Let’s take a new approach to enterprise operations and ensure we are embracing change, progression, and evolution.

Let’s make 2022 a time to thrive. Let’s optimize the year ahead and push the Future of Work movement into a new stratosphere.

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