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FOWX Notes: December 10 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • I’ve often written about the “human” side of the business arena, with aspects like empathy-led leadership taking center stage as an indicator that the balance between “people” and “technology” is what the Future of Work movement is founded upon. This week’s news that Better.com’s CEO fired 900 employees via a single Zoom call last week is the complete opposite of the progress leaders have made over the past two years. It’s not surprising to see several of the company’s high-profile execs leave the firm in the wake of the Vishal Garg’s blunder, and his apology for the way the terminations unfolded are actually undone by the fact that he accused hundreds of the terminated employees of “stealing” from the company by “working two hours per day.” Even though Garg and his team utilized productivity data to formulate their decisions (for roughly 250 of those 900 employees), the behavior here is exactly why more and more workers are growing disillusioned with archaic leadership traits.
  • The U.S. Senate, unsurprisingly, voted to repeal the Biden administration’s vaccine mandate that would take effect on January 18, 2022. As reported by NPR: “Getting vaccinated should be a decision between an individual and his or her doctor. It shouldn’t be up to any politician, especially in a mandate coming down from that highest authority, the president,” Sen. Mike Braun, R-Ind., who led the effort to overturn the requirement, said during the Senate debate.” The thing about vaccination mandates is this: it’s not about control or authority, it’s about workplace safety. No matter if the Omicron variant is less severe or not (it already appears to be much more transmissible than the Delta variant), the last thing employers want to deal with is another winter surge that will tax the health care system. Vaccine mandates serve two purposes: increase the overall rate of vaccination across the country, and, ensure that workers operating within in-person locations are safe from infection. It’s not an overreach, nor is it an authoritarian play by the government.
  • Longtime Freelancer Management System (FMS) and workforce management platform Shortlist recently rebranded to Worksuite. The solution’s new name reflects the platform’s volume of functionality, including direct sourcing and talent pool technology, global freelancer payment management, as well as all of the hallmarks of the Shortlist offering (such as SOW management, services procurement, deep workforce analytics, compliance and risk mitigation tools, etc.).
  • The first company-owned Starbucks store voted yesterday to unionize. While the size of the store and its workforce are small, this is a major sign that more and more workers, no matter the industry, will see 2022 as a turning point for the transformation of the traditional employer-employee relationship. “Every social justice movement has started from the ground up, from a handful of people who stepped forward to demand change,” U.S. Rep. Brian Higgins, D-Buffalo, said in a statement” (and reported by The Buffalo News). The two key words there? Demand and change. The talent revolution is happening; expect similar instances as we head into 2022.
  • Something that’s not on the business radar for 2022 but should be: employee Net Promoter Scores (eNPS). While eNPS has been around for several years, not enough businesses are leveraging this quantitative means of capturing the qualitative aspects of the employee experience (and employee experience). The Future of Work Exchange estimates that less than 10% of businesses are actively leveraging employee Net Promoter Scores in their greater workforce planning; by understanding the perspectives and feelings of staff, business leaders can formulate the best approaches to talent retention and talent-to-project-alignment.
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Here’s How Hybrid Work Can Be Successful in 2022

Last week, my father-in-law drove into downtown Boston for a doctor’s appointment. When I spoke to him later that evening, he said, “Chris, thank goodness you don’t have to drive into the city everyday. Took me almost 90 minutes each way.” (We live in the southern suburbs that are ordinarily only 45 minutes away from the city without traffic.) I joked about not missing any of the multi-highway commutes into Boston, and said, “I’m definitely grateful,” understanding that I’ve been working in some type of remote or hybrid setup for the vast majority of my career.

For many others, though, the idea of remote or hybrid work has only been a reality for less than two years. And for their leaders, well, that’s a much different story.

There has been no bigger business-oriented discussion over the past 20+ months than remote and hybrid work. When the pandemic was in its infancy, many businesses were abruptly forced to close down physical locations and institute near-overnight contingency plans to support their workforce operating under remote conditions. For some, these plans went off without a hitch. For many others, however, the adaptation was bumpy.

While many of us had hoped COVID-19 would be in its eventual endemic form by now, new variants (hello, Omicron) are already portraying 2022 as yet another year that some semblance of uncertainty will remain within the business arena under pandemic conditions. If 2020 was a “shock to the system” and 2021 was a year of adapting to new ways of working, then 2022 must be the year that businesses truly develop Best-in-Class hybrid workplaces.

The biggest trick to hybrid work success in 2022 is, first and foremost, realizing that the past 20+ months were filled with ramifications due to the pandemic, but many of these transformational shifts were, in fact, Future of Work accelerants that forever shaped the ways work is done. And, there also needs to be a real understanding of the fundamental differences of remote work (full-time digital infrastructure) and hybrid work (remote work interspersed with in-office days). Going into 2022, businesses that anticipated a full return-to-office plan are quickly figuring out that hybrid workplaces make the most sense. Ardent Partners and Future of Work Exchange research finds that 72% of businesses are actively planning for the best fit between traditional, in-person structures and remote work, proving that the majority of enterprises understand that hybrid work will become the norm (if it already hasn’t) in 2022 and beyond.

We’re entering year three of a global pandemic and hybrid work is a reality. How businesses tackle this arena in the coming months will ultimately depend on the strategy’s ultimate success:

  • There’s no “return to normal,” so let’s just accept it. Seriously, just accept it! That’s the recommendation. Hybrid and remote work are both here to stay.
  • Rethink how core teams operate and allow them to develop their own best ways of getting work done. Blanket recommendations aren’t going to work for those teams that know their functions better than their executive leaders do. We’re already in the midst of 2022 planning, so each team should be taking this time before the holidays to develop a plan for the year ahead that takes into account the access they need to systems, technology, and, most importantly, each other. Cross-enterprise mandates may work for businesses in which the vast, vast majority of workers are operating in a similar field, however, many businesses leverage dynamic teams that can and will benefit from a workplace structure that aligns well with the work they need to do.
  • Work-life integration can, should, and will be the norm. A play on work-life “balance,” work-life integration is a much better concept for today’s workers that actively experience the unpleasant mixing of work and home life constantly throughout the day (and night). Hybrid work is only successful if leaders cultivate a (digital) workplace environment that encourages workers to take time for themselves and focus on mental wellbeing. How many of us are routinely answering emails after midnight? And, how many of us find ourselves glancing at our laptop screens at the same time we’re cooking dinosaur-shaped chicken nuggets for the kids? When there are no physical boundaries, workers sometimes feel as if they should work more hours because of the easy access to their devices. However, burnout is still very much a reality for too many professionals; business leaders have to ensure that their remote staff can regulate work-life integration in such a way that they are happy, productive, and well-rested.
  • Set workers up for success by giving them the tools, software, hardware, and emotional support they need to thrive. I can remember, during my early industry analyst years, running into a problem with my laptop. A quick walk over to the IT lead’s desk combined with a short wait, and, boom, problem solved. Many workers rely on this speed of service and support when our technology or hardware isn’t working properly (after all, IT is always there to help). At home, though? Software issues take considerably longer, while hardware issues can be catastrophic. Business leaders must ensure that their remote workforce has the necessary, up-to-date equipment to work productively at home. Also of note: the empathy factor. Working from home is not as glamorous as it seems if there are young children around or if workers are dealing with personal or health issues. Empathy-led leadership is just as critical in a virtual environment as it is in an in-person one.
  • Less time in the office does not mean more video calls and meetings. Check-ins are critical, so are one-on-one video calls between leaders and their staff. A constant stream of meetings and conferences, however, can drain productivity. Many businesses attempt to overcompensate for the lack of physical proximity by plugging more virtual conferences on the calendars, often unaware that a worker spending half (or more) of their day on camera or on conference calls. Leaders must whittle down the gatherings and get to the core of collaboration for the sake of productivity and time.
  • Hybrid work strategies should place flexibility at the core. As we wrote last week: expect the unexpected. There are both encouraging and ominous signs developing around the Omicron variant; whichever way this shakes out, though, business leaders must engage agility and push forward in a dynamic manner. A winter surge of cases could be around the corner, or, (hopefully) not. Planning for either scenario is what will drive success around any hybrid work strategy. After all, health and safety are more important than a simple edict to bring workers back to the office.
  • Position hybrid work as more than just a workplace strategy. Some talking-head executives have publicly proclaimed that their businesses are “office culture, first and foremost” and that remote or hybrid work doesn’t make sense. There’s no stopping that type of thinking, however, tell the talented individuals out there that would work for your organization if you had flexible workplace options. The Great Resignation is happening for many reasons, and one crucial attribute of this “Big Quit” is that businesses are not offering flexible conditions after 20 months of experiencing (first-hand, mind you) that they are attractive to top-tier talent. The hybrid workplace (and remote work, for that matter) opens up new channels of talent and expertise…a factor which shouldn’t go unnoticed in a continued war for skillsets.

There’s much more to the hybrid work story in 2022 than just the above thoughts. Business leaders must be aware of the benefits of remote and hybrid work beyond the obvious necessities regarding the pandemic’s ramifications. There are data security and intellectual property concerns, as well, which must be accounted for. Questions remain regarding insurance concerning the workforce. However, at the core, the hybrid work model is what will allow businesses to continue thriving and being agile in the face of an evolving arena.

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How Will Omicron Impact the World of Business?

Stop me if you’ve heard the story before: the world is seemingly out of the clutches of an easily-transmissible variant of the novel coronavirus, there is talk from epidemiologists regarding the continued efficacy of vaccines against severe disease, and we begin to think the pandemic is beginning its endgame…but then, a new variant of concern pops up, disrupts both real-world plans and our overall hopes, and we’re left wondering if we’re on the verge of yet another wave of COVID that will upend any plans for a return to normalcy.

Over the past several days, a new variant of the novel coronavirus came to light. The Omicron variant reflects two- or three-times the spike protein mutations that its now-infamous cousin, Delta, brought to the world over the past five or six months, and many questions remain regarding the possibility of the variant’s ability to escape vaccine- or infection-led immunity, as well as its transmissibility factor (in what seems like forever ago, the once-dominant Alpha variant was more transmissible than the original lineage of the virus, while Delta’s rampage was largely a result of its increase transmissibility combined with waning vaccine immunity).

For those of you that are interested in learning more about the ongoing pandemic from a virologist’s perspective (truthfully, it’s quite refreshing to read the analysis of a scientific professional when making business predictions), I suggest you check out Dr. Jon Skylar’s “COVID Transmissions,” which are released several times a week. Yesterday’s edition featured these thoughts regarding Omicron:

For right now, I think it is likely that vaccinated people are still well-protected. People who have received an additional booster dose are probably even better protected. If you have not gone out and gotten a booster, I would say that now is the time—provided your healthcare professional of choice agrees.

If you live in the US or Europe, Omicron is not currently the biggest COVID-19 threat you should worry about. People in the US should be concerned about Thanksgiving, upcoming holidays, and travel, which can spread the virus around the country. People in Europe should consider that there is already a lot of Delta variant SARS-CoV-2 causing a surge in cases in your continent, and that raging fire is a much more clear and present danger to you at this time. Other regions have their own unique problems, but I do not think there is currently any place where Omicron variant infections are the biggest pandemic-related worry. Most of these problems, however, can be addressed with ready availability and uptake of vaccines and boosters, and that’s what the world should continue to focus on.

So, what does it mean for the business arena? Well, the first thing to think of is that this tangle with a new variant isn’t the first rodeo for enterprises; we battled through Alpha and are currently contending with Delta, the latter of which will most likely contribute to higher case numbers due to last week’s Thanksgiving holiday. There are expectations that, if transmissibility of Omicron is even two- or three-times that of Delta, that it will become the predominant strain throughout the next several months. Does this portend a winter surge like 2020-2021? Most likely, and hopefully, not; an uptick of vaccinations and boosters will blunt a winter wave the size of what we collectively experienced last year.

However, we are seeing swift action from governmental agencies and a level of heightened concern from news sources. After the Delta variant ripped through the world in a short period of time, there is an expectation that more rigid measures will be taken to avoid an Omicron surge. International flights are banned to and from several countries, some states (like New York) are doubling-down on mask-wearing no matter vaccination status, and, the WHO (yesterday) stated that the global risk from the new variant was “very high.” Here’s how it could affect the business world in the weeks ahead:

  • Initial confusion over specific details (transmissibility, immunity response, etc.) will result in reinstatement of safety guidelines. Travel bans are the first step, and we’ve seen that in spades over the past several days. Epidemiologists have warned that such bans are not always foolproof, as a stealthy virus like this one is almost certainly already circulating in countries that have not yer publicly sequenced cases within their borders. Until there’s more information regarding its supposed increased transmissibility and the effect of vaccines on the variant, businesses will be awash in confusion and be forced to reinstate mask-wearing for all workers (even vaccinated ones) and other NPIs.
  • The consistent focus on “scalability” will be exacerbated. While it’ll take at least another week or two before there is more clarity on the variant’s health impact, business leaders must be prepared to scale their staffing up or down based on the colder months ahead. Many, many organizations battled with a winter last year that saw billions of dollars of lost productivity due to the first full cold-weather season in the pandemic. Hiring managers, talent acquisition leads, and HR execs should not necessarily be panicking, but at the very least ensure that talent communities and talent pools are primed for engagement until the uncertainty settles.
  • There are many, many unanswered questions regarding the impact of Omicron on the economy. The S&P experienced its worst day in nearly 10 months this past Friday, but was up 1.3% yesterday, mainly due to some reports that the Omicron causes mild symptoms in vaccinated and/or previously-infected persons. While this is a combination of anecdotal evidence and very small datasets, it is nonetheless an encouraging sign for the financial market. However, as Federal Reserve Chairman Jerome Powell testifies this afternoon regarding the impact of Omicron on the American economy, the very opposite could be true. Moderna CEO Stéphane Bancel stating that current vaccines could potentially “struggle” with the variant wasn’t helpful to Tuesday’s markets, either.
  • The criticality of “balance” should be at the forefront of every executive’s 2022 planning. Agility has been a way for businesses to both survive and thrive, while consistent and cautious planning is what businesses have long leveraged for the sake of preparedness. The two must converge together in order for the enterprise to weather a possible variant wave; business leaders should institute robust planning for 2022 as continued (i.e., continue planning as if we didn’t face a new variant) but have not just a “Plan B” in place, but rather a series of strategies that could be leveraged if we experience a repeat of last winter. Can return-to-office plans be altered quickly and without disruption? Does the IT infrastructure support a fast move to remote work? If sales execs and other internal stakeholders have resumed traveling, is there an alternative that could work in the name of safety? Business agility promotes real-time responses, while solid planning involves data, information, and intuition. The convergence of the two is the ideal way to meet whatever additional challenges the coronavirus throws our way.

This excellent article at Medscape takes a data-driven approach and reconfirms some elements of the concern while also offering some reassuring evidence. But, the bottom line is this: there’s a couple of more weeks of panic, pondering, concern, and anxiety until the CDC and other agencies better understand the transmissibility and immunity-effect factors. A waiting game, yes, but a critical one.

Regarding the business arena, there’s a generic response, here, as well, that’s worth mentioning: expect the unexpected. Just six months ago, life seemed the most optimistic it had been since January 2020. The Delta variant upended most of those positive emotions and there’s always the possibility that Omicron can, as well. However, if there’s one lesson that we’ve learned since March 2020, it’s this: it’s not necessarily the unexpected scenarios we should be worrying about, but instead just how agile and nimble we can be to react dynamically in the face of whatever occurs over the next several months.

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Happy Thanksgiving!

The Future of Work Exchange is grateful for all of the wonderful feedback and the incredible response to our new destination site. We hope that you have a relaxing long weekend with family and friends. Enjoy the holiday…we’ll be back on Monday!

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The Age of Extended Workforce Technology Innovation

Nearly five years ago, the merger between Vendor Management System (VMS) giants Beeline and IQNavigator was a monumental event in the workforce management solutions industry. Two-and-a-half years earlier, software conglomerate SAP purchased Fieldglass for $1B, by far the biggest transaction in the VMS technology arena up until that time. And, just three years ago, business spend management leader Coupa purchased DCR Workforce, with the solution now integrated into the platform’s core offering and known as Coupa Contingent Workforce.

These were watershed moments in the history of workforce management software, with four major VMS players undergoing mass-scale transformations that would forever shape the future of the industry.

Late last week, enterprise software giant Workday announced that it agreed to acquire fast-growing VMS solution VNDLY in a $510M deal. The monetary terms of the soon-to-be-confirmed transaction sent shockwaves throughout the industry; VNDLY’s “vendor-friendly” and API- and integration-flexible software quickly became an enterprise-grade platform in a short period of time (it was founded in 2017), impacting the world of work by presenting both HR and procurement practitioners (as well as Managed Service Providers) with another technological option in a fairly mature software space.

The acquisition of VNDLY certainly seems like a market-shifting event, however, the world of work and talent is markedly different than it was even three years ago. Thus, we need to look at this event from a different lens than the ones we traditionally use to measure the impact of a major market acquisition.

Yes, this is a major score for Workday, no matter how we view the deal today. Workday invests half of what SAP did over seven years ago for the one the industry’s fastest-growing and most flexible VMS platforms. VNDLY’s strengths lie in its advanced cloud infrastructure, incredibly strong provisioning tools, robust SOW management and service procurement modules, truly agile analytics, and real-time workforce visibility. And, its core automation is incredibly configurable and designed to be a flexible VMS platform. The opportunity for Workday is clear: sell their HR clients on the merits of bringing procurement-led vendor management automation into the HR tech fold. A tall task, for sure, considering that one of several visions for the original SAP Fieldglass deal revolved around the synergies with SAP SuccessFactors (many of which have not yet been realized).

However, the workforce solutions industry is different than other business software realms. When SAP bought Fieldglass (remember, for a BILLION dollars), it was market-shifting. There were a handful of leaders in the space that felt the impact immediately. It was the same for the Beeline-IQN merger; it transformed the market heading into 2017 and opened the doors for a new way of looking at vendor management software. Coupa buying DCR was a move that spoke directly to the company’s appetite for addressing a major gap in the procurement technology market.

The VNDLY acquisition, and especially its price-point, are eye-popping. This is amazing news for the workforce management space, especially for a team that grew from startup mode to enterprise technology faster than anyone else. They deserve major kudos and the future is indeed bright for VNDLY and its technology as it arms itself with the power of Workday’s vast global reach (and deep, deep R&D resources). We cannot, however, get too focused on “prisoner of the moment” analysis here; there’s so much more to our industry than a single provider changing hands to the tune of a half-billion dollars.

It is critical to remind ourselves that we are truly living in an age of workforce technology innovation. Utmost is redefining the concept of total talent management and providing near-unrivaled workforce visibility to its clients. PRO Unlimited is actively transforming itself into a forward-thinking, end-to-end platform for all talent and workforce activity. Beeline morphed fundamental pieces of itself by offering extended workforce technology that traverses beyond its powerful VMS platform (and tapping into the reach of its talent technology ecosystem to do so). Platforms such as ELEVATE, Eqip, and Pixid are bringing unique viewpoints to the market.

We also need to look no further than the direct sourcing technology arena for even more instances of workforce management innovation. WorkLLama is one of the most exciting and groundbreaking platforms in the industry. LiveHire’s direct sourcing automation is revolutionizing talent pool strategies. Opptly is bringing a new technological voice to the market based on decades of workforce management expertise.

Companies like Upwork are reconceiving the role of digital staffing by blending a deep talent marketplace with innovative, end-to-end workforce management functionality. The Mom Project’s robust technology, deep talent marketplace, and focus on DE&I positions it as a truly unique and inventive solution. Talmix is bringing to market a unique blend of talent marketplace and direct sourcing functionality. Platforms like Prosperix are bringing a Future of Work dynamic into the workforce solutions fold.

To dig even further into what others in the space are doing, let’s revisit PRO Unlimited’s past 12 months of activity: the company bought leading rate management solution PeopleTicker, expanded its European MSP reach with the acquisition of Brainnet Group, entered into the industry’s first partnership with the unique Eightfold AI, bought fellow market-leading MSP/VMS hybrid Workforce Logiq, and then, most recently, acquired the dynamic direct sourcing platform WillHire.

Simply put: the workforce solutions arena is in a much different place than it was several years ago. Innovation is rampant today, and, the greater workforce technology ecosystem (VMS, EWS, direct sourcing, digital staffing, talent marketplaces, etc.) are collectively reimagining how businesses 1) drive efficiencies around the engagement and management of the extended workforce, 2) derive workforce scalability through dynamic engagement automation, 3) augment the inherent flexibility of extended talent, and, most critically, 4) aid how businesses get work done.

On the Thursday afternoon edition of Mad Money (with Jim Cramer), Workday’s Chief Strategy Officer, Pete Schlampp, stated that the focus on the VNDLY acquisition was “attaching to this trend in the pandemic; workers want more flexibility and companies want to have more control over their extended workforce.” He added that businesses want “to be able to flex and expand quickly” and the VNDLY acquisition will allow Workday users to execute total workforce optimization.

Schlampp is correct in the sense that businesses want more scalability and that workers want more flexibility, however, linking these major workforce attributes solely with the COVID-19 pandemic is absolutely selling short the continued growth, evolution, and impact of the extended workforce over the past several years, as well as the vast amount of innovation that has been developed and offered by a wide variety of platforms for the years before the public health crisis hit. Consider that:

  • Ardent Partners and Future of Work Exchange research pegged the penetration of the extended workforce at 43% of all business talent…before the COVID-19 pandemic. Today, that statistic has grown to 47% and will soon hit 50%.
  • Our research found that, prior to March 2020, 21% of the average company’s workforce was working remotely or in a hybrid model (with that number expected to double by the end of 2021, according to those same businesses).
  • “Workforce agility” was the main focus of workforce and talent management for consecutive years in Ardent and FOWX research dating back to 2017 through our most recent research study (summer 2021), and;
  • “Total workforce management” and “total talent management” have, for the past decade and long before the pandemic, been major goals for businesses that want to blend contingent workforce management with human capital management and truly optimize how talent is found, engaged, sourced, and managed. As we learned with SAP Fieldglass and SAP SuccessFactors, just simply owning two distinct pieces of that total talent management puzzle does not equate to a easy “switch” that can be turned on for businesses that want to manage all enterprise talent under a single solution.

The ultimate point is this: today, it’s not just about managing suppliers and vendors and merely augmenting a contingent workforce management agenda on the world of talent, but rather looking at how to manage the workforce effectively in optimizing how work is done. Several years ago, a VNDLY acquisition by Workday would be the biggest transformative shift across the workforce management technology landscape. Today, it represents one of many innovative approaches to getting work done.

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FOWX Notes: November 19 Edition.

Some picked-up pieces from around the world of talent and work:

  • Big news out of the workforce management solutions arena yesterday afternoon, as Workday announced that it had agreed to acquire VMS provider VNDLY for $510 million. There are several implications of this deal (which is expected to close in early 2022), including the “total talent management” factor (HRIS functionality plus VMS technology), VNDLY adding an HR edge to its core range of contingent workforce-led offerings, and how it enhances VNDLY’s integration- and API-friendly platform. (Additional coverage of this deal will be featured on the Future of Work Exchange next week.)
  • Elevated Resources’ flagship VMS product, ELEVATE, recently announced its Customer and Supplier Automation Platform, a staffing platform as a service (SPaaS) that is aimed to enhance candidate sourcing and engagement management for the staffing supplier industry. “Customers are demanding more intuitive automation as they look towards the Future of Work and how they interact with staffing firms. ELEVATE is providing its staffing suppliers with a delivery platform for their customers that do not already have a VMS in place. With this enhanced platform, staffing providers can manage the entire fulfillment lifecycle,” said Rob Morris, Chief Executive Officer and Co-Founder at ELEVATE.
  • Twenty months into the pandemic and there are still major discussions of in-person vs. remote work. However, now that (most of) the dust has settled on what works and what doesn’t work in the hybrid work environment, there’s an overlooked discussion at hand that could play a significant role in the continue volatility: geo-differentiated vs geo-neutral compensation. In short, companies that allow their staff to work remotely could alter salaries based on where their talent lives (Facebook was one of the first major enterprises to float this idea back in 2020). A London-based tech startup may not want to pay London-based rates for a worker that lives across the world in Iowa, however, what some executives fail to realize is that this mode of thinking is a literal backpedal to the candidate experience. Companies that are feeling the burn of the so-called “Great Resignation” need to eliminate this idea…immediately.
  • The four-week rolling average of unemployment claims has been hovering around 272,000, which would be a pandemic-era low. This is yet another encouraging sign that the labor market, in theory, has technically “recovered.” However, with millions more job openings and hundreds of thousands of workers quitting/resigning monthly, the ground gained just doesn’t feel as welcoming as it should.
  • Dr. Ashish Jha, Dean of Brown University’s School of Public Health, writes in The Atlantic about why vaccine boosters will be required for all adults moving forward. “[Boosting adults] in the United States makes sense as a matter of both minimizing risks to individuals and protecting the health of the population as a whole,” he writes. This also makes sense from the business standpoint, as well; last winter’s COVID surge was horrific, with nearly 250,000 daily cases, thousands of death each day, and unimaginable disruption. If businesses want to keep whatever momentum they have right now flowing into the colder, darker months of winter, it would behoove them to encourage fully-vaccinated workers to consider a booster dose. The one tool that we did not have last winter that we do now will be the strongest weapon to ensure businesses weather the next coronavirus surge.
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FOWX Notes: November 5 Edition.

Some picked-up pieces from across the exciting world of talent and work:

  • Yesterday morning, the Biden administration announced more details regarding sweeping vaccine mandates for businesses with over 100 employees. In short, employees that are not fully-vaccinated by January 4 will have to produce a verified negative test on a weekly basis and wear masks in the workplace beginning December 5. Positive cases must be removed from the workforce. Fines are hefty: approximately $13,653 for a single violation, and nearly ten-times that amount ($136,532) for businesses that “willfully violate standards.” There is no clarity on the burden of testing costs, however, it is noted that some unions may negotiate employer-paid testing.
  • Employers must provide paid time off for employees to receive vaccines and for any potential side effects. This is an encouraging rule, as there are many, many workers across the country that were vaccine-hesitant only because of the inability to take paid time off. This opens up, potentially, the opportunity for millions of people to comfortably schedule vaccine appointments and not be forced to worry about an unpaid day off.
  • Great quote on the future of hybrid work by Zoom CMO Janine Pelosi during an interview with Digiday: “That word is getting thrown around a lot, but it goes back to the consumer having choice in when or where they spend their time physically or virtually. It’s taking breaks. It’s understanding, at this point in the pandemic, what I do with my time. If I’m going to have a really early start and I know I’ve got some later things, you can bet I’m going to workout in the middle of the afternoon and I’m not going to have a stitch of guilt about it. It’s taking time to go for a walk, have meetings over Zoom phone. I don’t feel that everything always has to be on video. I prefer video, because you miss those connections and it definitely helps to bring those together. But it’s thinking about your day a little bit differently than what you would have if you had been in an office, physical environment.”
  • Congratulations are in order for Talmix, who recently celebrated their five-year anniversary. The solution provider, one the market’s leading digital staffing marketplaces, were recently featured here on the Future of Work Exchange. Check out some highlights from their five years in a blog post by Talmix CEO Sandeep Dhillon.
  • Many businesses often forget that independent contractors and freelance professionals are attempting to get their own businesses off the ground. HoneyBook’s $250 million in Series E funding will go a long way towards contributing to the platform’s main objectives, such as enabling these workers with automation for workflows, client list management, and, most critically, payment and cash flow management.
  • Fiverr continues its reach deeper into the B2B realm by acquiring Tel Aviv-based Stoke Talent, a Freelancer Management System (FMS) that specializes in providing users with both online and “offline” freelancer management benches. The $95M transaction will allow Stoke Talent to operate independently while subsequently supporting (and vice versa) Fiverr’s new products and services regarding agile talent.
  • I’ll be presenting (virtually) on Day Two of the Checkr Forward conference next week. “Are You Missing Half of the U.S. Workforce?” will feature commentary from both Scott Jennings (Checkr’s Director of Industry Strategy & Market Development) and me, as well as some new Ardent Partners and Future of Work Exchange research on the evolution of the agile/extended workforce. Do check it out!
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Talent, Technology, and Transformation are the Future of Work (Upcoming Webinar)

For the past several years, the simplest way I could define the Future of Work was the optimization of work via talent, technology, and transformative thinking. While the Future of Work has evolved mightily given specific accelerants and the advent of innovative new tools and strategies, the foundation is the same. This year’s Future of Work Exchange Report for 2021 (formerly titled The State of Contingent Workforce Management) found that:

  • The pandemic’s main effects on enterprise talent were squarely focused on a series of interconnected attributes related to the workforce, especially in regard to the type of worker required to meet fast-changing needs and requirements of the business and the means in which to manage it effectively.
  • Traditional workforce management required new approaches to assure ongoing operations, given the mighty (125%!) increase in the utilization of remote and hybrid work models.
  • Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” In 2021, that number sits at 47% and there are strong indications that this percentage will grow as the transformation of talent and work continues forward.
  • 82% of businesses stated in our study that the agile workforce enabled flexibility and scalability at a time when it was most needed. As markets recovered, enterprises had the ability (via talent marketplaces, talent pools and communities, as well as traditional staffing suppliers, etc.) to ramp up hiring to meet growing demand.
  • The impact of workplace culture evolution in 2021 means that more workers, having experienced more individual control and responsibility over their work days, would like to retain some level of control over when and how they get work done – from the hours that they work to how they physically address their workspaces. As businesses push deeper into the realm of digital transformation, the remote work-specific facets of worker and workplace flexibility are not only better-enabled (via enhanced collaboration tools and unified communications), but more realistic pieces of the Future of Work movement, and, most importantly, a central asset to overall work optimization, and;
  • The enterprise’s renewed focus on its human capital and overall depth of skillsets across the greater organization (as 62% of organizations are prioritizing in 2021 and beyond, according to FOWX research) means that businesses require the necessary tools, solutions, and strategies for engaging, managing, and driving value from their extended workforce.

I’m excited to join Beeline’s Judy Bumgarner (their Director of Product Strategy) on an exclusive webcast TOMORROW at 11am ET to discuss the new research, the above bullets, and, of course, the Future of Work today and into 2022. Click here or on the below image to register.

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FOWX Notes: October 8 Edition

Some picked-up pieces from across the industry, which we call “FOWX Notes,” for the week ending October 8:

  • The Mom Project raised $80M in Series C funding, the provider announced this week. This is not only a huge win for the digital staffing industry (which is garnering the attention it deserves as an innovative series of platforms and marketplaces that can revolutionize how talent is engaged), but also for the millions of U.S. working mothers that had to leave the workforce in 2020. Look for extended coverage of this exciting news next week on FOWX.
  • HR has so much to manage these days, including many of the Future of Work attributes that are guiding workforce management today. I’m excited to join Utmost for an exclusive webcast on October 28, Five Things Every HR Executive Should Include in 2022 Planning, that will help HR and talent acquisition executives enhance their 2022 planning while keeping in mind the transformative shifts that the Future of Work is bringing to this evolving function.
  • Beeline’s partnership with iValua is a signal that spend management and procurement-led functionality is still critical within the world of contingent workforce management. Although “cost savings” as both a metric and a focus item aren’t as high on the priority list as they were years ago due to the talent-led shifts in CWM, they are still critically important via supplier optimization as it relates to non-employee workforce spend management. This integration will enable a single channel for automated data control, talent spend intelligence, invoicing, and payment.
  • “Trust” will become a key Future of Work element in 2022 from various workforce management angles. Trust was one of the early non-tech Future of Work attributes that came to attention when businesses were forced to enact on-the-fly remote work policies and business leaders were concerned about worker productivity. However, trust slices so much deeper than whether or not a manager trusts its staff to stay in-tune with its laptop screen for eight hours; trust is now a factor in how businesses view their candidate pipeline and talent pools. In the Future of Work Exchange’s upcoming Direct Sourcing 2.0 research study, we write that part of an advanced talent acquisition strategy, especially within the confines of a direct sourcing program, must include next-level skills validation, expertise assessments, and talent proctoring.
  • Interesting to see the unique partnership between TAPFIN and Qwil earlier this week, which represents a supply chain finance-like experience for suppliers within the TAPFIN MSP’s network to gain early access to funds. It’s always exciting when an innovative arena in another industry realm (such as “ePayables,” which Ardent Partners uses as a catch-all term to describe invoice and payment automation) converges with the world of workforce management technology and solutions. This partnership should be the first of several to follow, as more and more suppliers lean into various financing options to continue to grow and thrive their businesses.
  • Do falling U.S. COVID caseloads in conjunction with soon-to-be-vaccinated youngsters mean that return-to-office plans could shift closer? There’s been much discussion (and something covered frequently in The New York Times) regarding the “two-month cycle” of COVID surges; with the U.S. on the tail-end of the Delta variant’s mid-summer push (now that we are in autumn) could that translate into business leaders feeling safer to inch up return-to-office plans? With 5-to-11-year-olds in line to inoculated as early as the first week of November, will that also contribute to a change in thinking? If working parents that are currently battling with daycare and remote learning struggles in COVID hotspots have additional peace of mind if their children are vaccinated, it could mean a shift in how some professionals structure their short-term career paths now that more safety is baked into the world around them.
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FOWX Notes: September 24 Edition

Some picked-up pieces from across the industry, which we call “FOWX Notes,” for the week ending September 24:

  • The business implications of the Biden Administration’s vaccine mandate, whilst expected to be effective in boosting lagging inoculation numbers across the United States, are already (as to be expected) creating plenty of questions for executives and enterprise leaders. Who’s on the hook for COVID testing? Will businesses offer more PTO for vaccine appointments and potential side effects in the days after injection? What are the OSHA implications of non-compliance in enterprises? How do businesses manage competing vaccine exemptions (i.e., multiple workers in the same unit)? There are so many potential issues here that are about to slip to the surface and it will be interesting to see how both businesses and states handle the weeks ahead, especially as more and more businesses begin to include vaccination status in job requests and job descriptions.
  • The Gig Workers Collective has asked customers to delete the Instacart app from their devices in what could be the first of many similar moves for gig workers’ rights. The collective, representing a group of nearly 13,000 Instacart shoppers, is fighting for equitable treatment and compensation for Instacart workers. Nearly half a million contractors work for Instacart, a figure that is 2.5 times bigger than it was before the pandemic (and before on-demand food and grocery delivery became a necessity in the era of social distancing, lockdowns, and quarantines). Batch order payments and default tipping percentages are two of many demands from the collective, which had also pushed for better working conditions during the beginning of the pandemic (especially concerning PPE and paid time off). The group is also asking for occupational death benefits given the risks of working during a pandemic. As Instacart flirts with the idea of going public, groups like the GWC will fight even harder for equity, protection, and better compensation (and benefits) in the months ahead.
  • “Worker burnout is not a mental illness” is a phrase that needs to be eliminated. Nearly every industry now faces worker burnout and fatigue, even without a pandemic backdrop. What the past 18 months have done, however, is transformed businesses in such a way that some sectors (healthcare, veterinary medicine, shift-based work in light industrial and manufacturing) experience workers clocking 50-hour (or longer!) work-weeks, with professionals in remote environments having trouble balancing an “always on” mentality with a laptop frequently within vicinity of wherever they are within their homes. Business leaders are not therapists, nor should they be the ones to diagnose mental health issues. However, worker burnout has become so prevalent that it’s time we reassess its validity as a true mental health issue and how exactly managers and other enterprise leaders can give their workers they support they need.
  • Nearly 80% of businesses plan to transform their workplaces into more attractive destinations for candidates over the next year. New Future of Work Exchange research finds that the vast majority of enterprises are laser-focused on turning their offices into more alluring places to work. Given the personal, professional, and societal changes happening in the greater market, as well as the ongoing “Great Resignation” that started in the spring, businesses face a more expansive war for talent than they ever have before. While there is no cure-all to this transformation, enterprise leaders only have to truly listen to what candidates want to begin this process: flexible working environments, inclusive workplace cultures, clarity on career paths, opportunities to hone key skills, etc.
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