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An Uncertain Start to the School Year Means Uncertainty for Business, Too

Business LeadershipGeneral InsightsTalent by Christopher J. Dwyer on

This week, both of my children began their 2021-2022 school years. My daughter (eight, heading into third grade) and son (five, heading into kindergarten) waddled onto the bus with masks on their faces and and anticipation in their hearts. For both of them, and this is something that surprised me as a parent, wearing a mask is commonplace: at the grocery store, at Target, at indoor activities, and, of course, at school. For children that are similar in age to mine, there’s a constant worry that nags at both of my wife and I’s minds, and that’s that both cannot receive any of the three available COVID vaccines.

For the millions of children under the age of 12, the first few months (at the very least) are going to have to leverage the same non-pharmaceutical interventions (NPIs) used during in-person learning last year, including masks, social distancing, better ventilation, altered activities, etc. Once one of the major vaccines (most likely Pfizer’s or Moderna’s) is approved for children under 12, the game changes tremendously. But for now, we’re experiencing increased anxiety as working parents.

This uncertain start to the school year translates into uncertainty for businesses, too (something I talked about during a recent (Contingent Workforce Weekly podcast episode). If we take a quick trip back to a year ago, many of us remember the first day of school as the first day of “remote school,” in which we, as working parents, would simultaneously pop open two laptops and start the day. We would shuffle around conference calls and video meetings, frequently checking in on our children to ensure that they had the proper modules up on their screens. No doubt that this had a tremendous affect on productivity, consistently, and morale within our roles at our respective enterprises.

A year later, none of us want to go through that experience again. However, the reality is clear: the vast majority of school-age children are not yet qualified to receive a vaccine, meaning that those aforementioned NPIs are all we have to combat infection in the classroom (although vaccinated teachers are certainly helping the cause, it still is only one vaccinated person in a room filled with upwards of 12 or more bodies). And again, as discussed on the Contingent Workforce Weekly podcast, there are major ramifications if things get out of hand and we are forced to contend with a hybrid schooling model.

Behind the uncertainty for the new school year is also a ripple effect due to the Delta variant’s rampage. After-school programs, activity centers, and daycare facilities are all dealing with their own staffing shortages and workforce issues. This extreme gap in both daycare and aftercare has a direct influence on whether or not working parents who cannot perform remotely wade back into the labor pool. Although 70% (or more) of the jobs lost during the pandemic have been restored, those difficult-to-fill positions may remain that way for some time as high-contact roles (restaurants, hospitality, retail, etc.) fall out of favor due to the increasing impact of the Delta variant.

Business leaders must approach the coming weeks (and months) with a balance of empathy, flexibility, and strategic planning in order to thrive this wave of the pandemic:

  • As always, lead with empathy first. Empathy, as stated here on the Future of Work Exchange, is the only way forward. Personal and business lives have converged in such a way that the world around us has forever transformed the human elements of our persona. Emotions are apparent at work, and work bleeds into our home lives. Working parents have a level of anxiety over unvaccinated children heading back to in-person learning. The upcoming school year is a perfect time for leaders to approach with empathy, understand where their workers are coming from, and develop a positive experience that doesn’t add to the already-rampant concerns. The talent experience is still paramount, no matter if workers are at home or in the office. Leaders can alleviate a great deal of stress by being empathetic (even more so) during the next several weeks.
  • The flexible workplace is the ideal workplace. Businesses should be used to this by now. During the more optimistic spring months, execs were tinkering with reopening plans amidst a wash of vaccination campaigns and superior weather. Although many of those return-to-office plans have been put on pause, the typical business should have no problem operating in a virtual, digital, or hybrid environment. There are challenges with remote working and hybrid models, for sure, but a few more months can be a major asset in both seeing how a return-to-school looks for working parents and a possible decline in Delta-driven COVID cases.
  • Communication is key with worried working parents. Leaders should be proactive in how they communicate with their workforce, especially during these next several weeks. Working parents, as mentioned, are already nervous enough about the health and safety of their children…they shouldn’t have the stress of what will happen at work on top of that. Managers and leaders must facilitate conversation now about what processes are in place in the event that the work day is disrupted due to child quarantines or a lack of daycare, and stick to a plan that can be executed in an agile manner. Can workloads be balanced? Should projects have additional team members that can “tag in” if someone needs a few hours to attend to their children?
  • Experiment with new and innovative work models. If full return-to-office plans have been put on hold, now is the ideal time to experiment with new work models. “Task context” is a critical piece of this strategy, and if more time in remote settings has no negative ramifications on projects and initiatives, then leaders know that a quick shift to fully-remote can support business goals. If the opposite is true, leaders should begin strategizing around how to get work done in a challenging environment; should specific team members be in the office while others are at home? Who requires access to in-office resources, as well? The months ahead are mired in uncertainty, however, enterprises can utilize this time to continue evaluating which work models are right for the organization in the long run.

In addition to the above elements, there is another notion at hand: the range of enterprise skillsets and how they can be shifted within a digital environment. Many businesses have poor visibility into their available skillsets and expertise, including both full-time workers and non-employee talent. Understanding where and how these skills are deployed company-wide can be a crucial advantage in developing new work models. Businesses that operate on a digital scale can easily push skills to where they are needed, and, as an uncertain fall looms (due to both the return-to-school and Delta variables), this dynamic approach can alleviate some of the productivity gaps that may arise if working parents experience disruption.

No matter what the next several weeks brings to the world of talent and work, business executives can act now to ensure that empathy, flexibility, communication, and innovation are at the forefront in how they lead their organizations to success during uncertain times.

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FOWX Notes: August 27 Edition

Business LeadershipGeneral Insights by Christopher J. Dwyer on

From time-to-time, the Future of Work Exchange will feature various thoughts and commentary on the evolving world of talent and work. One of Boston’s greatest sportswriters, Dan Shaughnessy, publishes a collection of various commentary on New England sports in The Boston Globe and calls it “picked-up pieces.” So, here are some picked-up pieces from across the industry, which we call “FOWX Notes,” on the Future of Work Exchange for the week ending August 27:

  • Now that the FDA has given full approval to the Pfizer vaccine (with Moderna’s vaccine expected to follow suit shortly), it gives more businesses the necessary leverage to mandate vaccines for its staff and workforce. With cases and hospitalizations soaring across the country, many businesses will err on the side of health and safety and begin to mandate that their employees (and contingent workers) be inoculated for in-person work. I fully expect an incredible amount of conversation about this topic in the months ahead as those that choose not to be vaccinated have to grapple with their beliefs versus their jobs.
  • There’s a question here that we’re missing, though, that may arise beginning in September: will boosters be mandated for those workers that are eight months past the date of their second Pfizer or Moderna jab (or their one-dose J&J vaccine)? A casual scroll through a personal Facebook feed tells us that there are some individuals that were open to being vaccinated months ago but will draw a hard line at a booster dose. Something to watch, indeed.
  • Worker wellness, well-being, and burnout are all very real and very counterproductive issues that are plaguing the business world today. The time has come for business leaders to truly prioritize worker wellness and mental health if they are also prioritizing productivity and better business outcomes, since the two sides cannot converge. With a return to school for working parents, it remains to be seen what types of disruption the Delta variant will unleash. This could add another stressful load to the remote workforce if there’s any type of return to the models that schools had to employ for the 2020-2021 year. Mental health is more important than ever, and businesses must be conscious of their wellness plans well into the latter months of the year (with empathy continuing to be at the forefront of core management approaches).
  • One thing that many businesses miss regarding the remote and hybrid work models is how they play into talent acquisition and talent engagement strategies. Remote work isn’t just a Future of Work transformation for the existing workforce, but also a valuable tool in how companies attract new, future talent. The days of early pandemic levels of unemployment are long gone (knock on wood) and “The Great Resignation” that has been ongoing since the spring is resulting into the re-emergence of the long-vaunted “war for talent.” Businesses that are beginning to think about return-to-office plans must keep in mind that, in a world where there if fierce competition for talent, they must offer more than compensatory perks if they are going to attract top-tier workers. Remote options are alluring to today’s highly-skilled workforce, and, many talent acquisition execs will quickly realize that the remote/hybrid models also enable access to new candidates that may not have been historically considered for roles based on their location.
  • Proposition 22 was the most expensive ballot measure in California’s history ($220 million, by some estimates) and was recently ruled unconstitutional by Alameda County Superior Court Judge Frank Roesch. Gig tech apps like Uber, Lyft, and others bankrolled the ballot measure, but the rebuke was a decision based on the fact that Prop 22 does not allow “gig workers” to collectively bargain or unionize (hence the “unconstitutional” ruling). Although nearly 60% of voters passed Prop 22 back in November during the general election (which is essentially an exemption to AB5, which was passed in 2019 as a measure to determine a worker’s status as an independent contractor or an employee), the ruling thrusts the measure back through the California court system, where it could take up to a year to reach the state’s Supreme Court. Within its ruling, the court stated that Prop 22 was more about the proponents’ economic interests as well as having a “divided, un-unionized workforce.” Uber, Lyft, and DoorDash are fuming and vowing to appeal, which will provide more fodder for discussion as Prop 22’s now-unconstitutional status slithers through the California court system well into 2022.
  • The upcoming Future of Work Exchange Report for 2021 (an Ardent Partners and FOWX research study) finds that the top Future of Work accelerant due to the pandemic was the increase in remote/hybrid work and distributed teams (noted by 72% of businesses), which is not surprising given the environment in which we now live and work. What was interesting and of note is that 70% of organizations that participated in our study also noted that greater digital transformation efforts were accelerated over the past year. Businesses learned very quickly that a flexible technological architecture was a necessity during evolving times, and even greater so as the global market faced incredible challenges. Whether it’s the automation of manual- and paper-based tasks (which became harder to execute in a remote environment), a deeper data-driven approach to core business functions, or a future-ready organization that is equipped to be more agile and dynamic in how it responds to the challenges of tomorrow, becoming a “digital enterprise” should be a top priority for today’s organizational leaders.
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The Permanence of Workplace and Workforce Transformation

Business LeadershipGeneral InsightsHRTalentTalent Acquisition by Christopher J. Dwyer on

Around this time last year, there was a spirit of optimism that had been missing for over six months. The waning weeks of 2020’s winter brought disruption like never before, with the spring months forever etched into our minds as a period of uncertainty, fear, and anxiety. The summer of 2020 brought a sliver of hope that coronavirus cases would recede in anticipation of a better fall. We unfortunately know how the story goes from there: inching cases from September through the end of November brought one of the globe biggest’s winter surge before millions of COVID vaccines were administered through the late weeks of winter 2021 and through the spring. And yes, now we’re living a Delta variant world, but there’s at least some science-led expectancy that its enhanced transmissibility will result in a shorter surge than the ones earlier in the year.

If we look back to last summer, though, for just a moment, there was an aura of variability that sparked a temporary wave of thinking in how businesses managed their workforce and structured their workplace environments. “At some point, hopefully soon, we’ll get back to normal.” We’ve been saying it for months since then, hoping that there will be some sort of signal that it’s okay to get back to full office, cluttered highways, and crowded meeting rooms. Maybe there’ll be a point in time when those carefree, pre-pandemic days will once again be a steadfast reality, right?

Wrong.

If there’s anything that we should be discussing now, it’s the permanence of transformation. The pandemic left an indelible mark on how we get work done, from the way we engage talent to the means of aligning skillsets with specific roles and projects. In our personal worlds, we think, act, and move differently. Even those of us who are vaccinated routinely wear masks in grocery stores and other crowded areas. While there will absolutely be a day that we can battle COVID as an endemic piece of our seasonal virus gauntlet (much like the flu or the common cold), the truth is that we are all different from the collective experience of the past 18 months, which will soon be “the past two years” and then the “past 36 months.” We’re looking at a future of on-and-off mask mandates, vaccine boosters, and “embers” of hotspots where inoculation is low. We’re standing up against a continued fight against a “goldilocks” of a virus that will be with us forever.

That modicum of permanence, that we’ve been fundamentally changed…why can’t we accept that in how we conduct business? Do we really think that there will be a day sometime soon when we throw out all of the productivity gains we’ve seen from a shift to remote work? What about the realization that businesses can effectively engage top-tier talent no matter the location? And is there a point in time when enterprises suddenly stop relying on the extended workforce?

Well, no, of course not. Which means that the evolution we’ve collectively experienced as business professionals over the past 18 months is permanent, a series of uniform changes to how we think about talent and how we think about how work gets done. Consider that:

  • Nearly half (47%) of the total workforce is considered “non-employee,” another sharp increase from the year before and likely a result of the workforce agility gained from tapping into this on-demand, top-tier talent.
  • 75% of businesses state that the pandemic forced them to reimagine how they apply skillsets to projects and how they structure their workforce.
  • 70% of enterprises believe that the extended workforce effectively allowed them to be more adaptive during the challenging times of 2020.
  • 82% of businesses expect worker flexibility and related issues (such as empathy) to permanently transform how work is done.

Look at how fast the past year-and-a-half went by and the major talent/work shifts during that time period: remote and hybrid work as fundamental layers of survival, executive leaders managing with empathy and flexibility, the agile workforce becoming even more of a tool for thriving in changing times, etc. Change can be relative in most cases, but today, it is certainly not. We’ve all collectively experienced change in our personal and professional lives, and now the permanence of workforce and workplace transformation needs to be embraced as the current and future state of work. Businesses that don’t adapt and don’t buy into the foundational revolution of change will not only be left behind, but may find themselves never being able to catch up. Everything that’s happened in the greater world of work and talent, be it the viability of hybrid work or the massive shift to worker flexibility, is part of a permanent fixture of change and progression.

Workers understand what’s at stake and it’s the main reason why resignations are at an all-time high in the scope of business history. Worker experience (what we call the “talent experience” here at FOWX) is paramount for career development and work/life balance. Flexibility has cascaded down into the very fabric of the workforce and will forever become a crucial piece of the overall talent experience.

Given the uptick in extended talent utilization, the workforce has changed. Given the uptick in remote and hybrid work, the workplace has changed. Given the requirements and criticality of flexibility and the employee experience, the worker has changed. Permanently.

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The Impact of the Delta Variant on the World of Talent and Work

Business LeadershipGeneral InsightsTalent by Christopher J. Dwyer on

Throughout 2020, businesses across the globe waited with bated breath for the development of a medical marvel to combat the COVID-19 pandemic. Up until late year, non-pharmaceutical interventions (NPIs) were the best (and only) way to stop the spread of the coronavirus. When Pfizer was the first Big Pharma firm to hit its vaccine home run, both the business and personal sides of our personas were exalted with joy and relief.

We’re now seven months into the most critical vaccination campaign in history, and, once again, the slithering coronavirus is continuing to wreak havoc. Once a “variant of interest,” the “Delta variant,” much like its predecessors (Alpha, etc.) has become the dominant strain of the virus across the world. In the United States, which just recently experienced an incredible decline in cases alongside millions of vaccinations per day, has now seen yet another sharp uptick in cases and hospitalizations due to the increased transmissibility of the Delta variant, which suggests is as easily spreadable as the chicken pox (which is, in non-scientific terms, not good). Just a little over a month ago, the seven-day moving average of cases hovered around 12,000. Today, that same seven-day moving average has hit 72,000.

All of this essentially means one thing: within the next several weeks, people are either 1) going to be vaccinated, or, 2) going to contract the Delta variant. The big ideas around the summer being a time of reopening, celebration, and a return to normalcy have all been thrown into a tailspin, especially knowing that this variant results in more frequent breakthrough cases and can possibly be spread by even the vaccinated population. The question, though, remains: what does it mean for business?

Many organizations have been pivoting and adapting for so long that it remains an easy decision on how to spin their reopening or “return to the office” plans; these enterprises can effectively continue doing whatever they have been doing, whether it’s continuing a fully-remote work model or leveraging the power of the hybrid model. In most cases, these business leaders have already have the foundational tools to weather the next several weeks. However, for those businesses that have struggled or have spent the past few weeks touting a “big return,” what should be the plan of attack?

  • First and foremost, base whichever workplace strategy on science and data. It’s too easy for executives to base summer strategies on country or global data and make decisions from there. The CDC did have a more pointed line of thinking with mask mandates, though, as it relates to the spread of the Delta variant: for individuals in “high prevalence” areas, masks should be worn indoors regardless of vaccination status. In those counties with “low prevalence,” masks for vaccinated persons can be left up to the individual. The same should apply for the business mindset with a pinch of salt: utilize the county-level, data-based approach but understand that workers may be traveling from further regions that are in areas of higher prevalence. And, also understand that with cases surging in nearly 70% of the United States, it may only be a matter of time before we’re all re-masking in indoor settings once again.
  • Safety must be paramount, no matter the strategy. It can be incredibly disheartening (and exhausting) to have to reissue mask mandates and social distancing awareness within an office after a few months of relaxed guidelines. The good news throughout all of this (as I read in a New York Times newsletter on Friday morning) is that the Delta variant’s anticipated surge in the UK never truly occurred, petering out at 25% of its estimated peak before settling back to the mean. Owed to increased transmissibility, the sheer volume of inoculated individuals, and the continued mysteries around this novel coronavirus, we may (hopefully) not experience the same type of surge we saw in the winter months (when cases were hitting 250,000/day). However, workplace safety must be paramount, and if business leaders must reissue mask mandates even for those vaccinated, or, alternatively, continue in remote or hybrid settings, it will ensure that physical well-being remains a priority.
  • Focus on empathy and flexibility as continued strategies. For some regions, working parents are about to send their kids back to the second school year under pandemic culture. For others, the Delta variant remains a cause for concern for workers that are immunocompromised or live with immunocompromised individuals. Adding in yet another layer of stress can be deficient to worker productivity if there is unease regarding a return to a physical location, so business leaders and managers must continue to focus on their empathy-led direction and be flexible in how units and professionals choose to get work done. It’s been nearly 18 months of adaptability…what’s a few more weeks? Or a couple more months? By now, we know what works in remote settings and what does not. For many professionals, even being around disruptive home life has resulted in the best possible levels of productivity and an enhanced work-life balance. This mode of thinking must cascade up to the leadership suite: continue being flexible in how work gets done, continue to lead with empathy, and, most importantly, be aware of worker well-being and their emotions.
  • Broach the great vaccination debate and stick to a plan. It has been proven that privately-owned businesses can mandate vaccinations for their workers. Before the emergency use-authorized vaccines were actually available, this was a discussion that had started to gain steam by both those who believed that vaccinations were the only way out of this pandemic versus those who were vehemently against a series of vaccines that were developed in record time. This debate has raged on for months now, with many individuals wary of the three EUA-approved jabs or downright against the very concept of them due to longstanding (and incorrect) beliefs that COVID-19 was nothing more than a hoax. With so many heartbreaking stories of younger individuals being intubated and realizing that it did not have to come to such measures if they had only been vaccinated, the scientific truth is that Delta’s transmissibility will seek out those who are not inoculated and wreak havoc. Business leaders are in a tough position: do they mandate vaccinations as a condition of employment for the sake of science and safety but risk alienating workers that do not want to be told to be vaccinated, or, allow workers to decide for themselves and possibly risk a local surge that could be incredibly disruptive to business operations? No matter the decision here, leaders cannot waffle; if the mandate is the best way to move forward, stick to this plan and ensure that workers have all of the support they need, be it time off to receive the shot, an extra day to deal with possible side effects, etc. Empathy here, as always, will be helpful in executing such a plan.
  • Above all else, the power of communication will be key. Throughout the entirety of the pandemic, one of the worst ramifications on professionals and workers was an overwhelming feeling of anxiety sparked by uncertainty. Business leaders cannot muddle through decision-making and cause panic or worry amongst the workforce. They need to use this time, especially as science continues to uncover the continued possibilities of vaccination breakthroughs (and whether those who have been jabbed can spread the virus as robustly as those who are unvaccinated), and clearly communicate short-term plans with their teams. Inform that changing environments may delay reopening plans and that the executive team is keen on science and data in designing the next wave of back-to-office planning. For workers, knowing that they will be in a remote or hybrid environment for several more weeks can alleviate some of that anxiety and ensure that they can focus on being productive.

The COVID-19 pandemic continues to throw curveballs at us. It’s a novel virus that has mysterious consequences and an uncertain origin. The last thing anyone should expect at this point is a premature declaration of victory. What’s so much different today than last year is that we have actual tools in highly-efficacious vaccines that prevent the worst possible scenarios of COVID while allowing those who are vaccinated some small semblance of normalcy.

Businesses have been stuck in a perpetual cycle of change, adaptation, and uncertainty. Looking across the country (and other regions around the glove), tourism is nearly back to where it was pre-pandemic. The global economy is nearing early 2020 levels, as well. The speed of destruction caused by the Delta variant, however, could very well result in some rigid restrictions that we thought were gone for good. However, if the path ahead, especially over the course of the next month or two, means that businesses have to pause office reopenings and stick to what has worked best over the past 18 months, well, then, they know exactly what to do and how to do it.

The Future of Work movement has long been predicated on evolution, flexibility, and change. The concepts behind the Future of Work’s core principles were ideal accelerants for a business world begging for change and progression. Delta is taking its best shot right now and flaring up cases across the world and especially within the United States. It’s certainly exasperating to go from the highs of millions of vaccinations per day to a 700% increase in daily cases, however, businesses have been resilient throughout the past several months and there should be no expectation that this will change however long Delta continues to blaze through the hopeful final months of the biggest public health crisis of our lifetime.

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Welcome to the Future of Work Exchange (FOWX)!

General InsightsTalent by Christopher J. Dwyer on

Ladies and gentlemen, Welcome to the Future of Work Exchange!

This site is the culmination of decades of time spent researching and developing the strategies, tools, characteristics, and attributes that have come to define the Future of Work movement, including talent, technology, and business leadership. Powered by global research firm Ardent Partners, FOWX is a first-of-its-kind destination for HR, talent acquisition, procurement, IT, and finance executives focused on the convergence of talent and innovation and the impact that the extended workforce has on business operations and bottom-line performance. FOWX aims to help executive leaders across all enterprise functions optimize how work is done, build the best talent management strategies and programs, and understand the complex technology landscape.

Ardent Partners defines the Future of Work as the strategic optimization of how work gets done through 1) the evolution of talent engagement, 2) the advent of new technology and innovative tools, and 3) the transformation of business standards. Businesses across the globe believe that many significant Future of Work shifts will force them to reevaluate their current work standards, policies, and general practices. All aspects of the Future of Work Exchange will touch upon these ideas and assist business leaders become truly agile and dynamic organizations.

Over the coming years, community members can expect a non-stop stream of great content from our team (and guest contributors) on topics such as digital staffing, remote work and hybrid work models, contingent workforce management, blockchain, artificial intelligence, diversity and inclusion, empathy-led business leadership, direct sourcing, and much more. Our groundbreaking Contingent Workforce Weekly podcast will also be simulcast here on the FOWX.

This September, we will more formally launch the site and introduce a host multimedia assets on the “Exchange,” including exclusive research, conversations with HR, talent acquisition, procurement, etc. leaders that are challenging the status quo and advancing the Future of Work movement, as well as technology leaders that bring a wealth of insights to the evolving world of work.

The Future of Work Starts Here!

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Future of Work Friday: A Collection of Thoughts and Insights

General InsightsTalent by Christopher J. Dwyer on

From time-to-time, it’s beneficial to take a moment to collect random thoughts regarding the Future of Work movement, since there’s so many varied pieces of the complex, evolving puzzle that is the world of talent and work. It’s been a whirlwind year thus far (can you believe it’s already JUNE!?), but the next six months promise to be even more impactful when business leaders think about talent, their workforce, and how work gets done.

  • This week, CNN reported that although unemployment rates are at their lowest since before the pandemic hit, there are still over 8 million job vacancies across the country. Retail, hospitality, light industrial, restaurants, etc. are the particular industries where the vast majority of these roles are open. Much of the discussion revolves around the deeper conversation of wage and compensation (and rightfully so), however, businesses in these sectors should seriously consider direct sourcing as an avenue to get candidates into the door, even if they’re not for full-time/longer-term positions.
  • My wife has worked in the veterinary industry for nearly 20 years. Over the past year, this industry has faced their biggest mass exodus of workers in its history. The main culprit? Employee burnout. Hospitals are so short-staffed that many roles in veterinary medicine, from doctors to specialists to veterinary technicians, are clocking incredible hours, all the while dealing with pandemic restrictions (clients not allowed into the building, hospital employees must come outside and retrieve animals, etc.). This is not the only industry in which its workers are facing extreme burnout. While much of the focus of the past year has been on the rollercoaster of boom-or-bust workforce scalability, business leaders should never forget that the biggest piece of the overall talent experience is whether or not its workers are running on fumes. Worker mental health and well-being should be at the top of the priority list when it comes to how executives manage their total workforce.
  • Last year, Ardent Partners predicted that the global business landscape would experience a sharp uptick in the utilization of non-employee labor as a direct result of the pandemic’s sweeping organizational ramifications. Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” Today, that number sits at 46.5% and promises to grow as the transformation of talent and work continues. Furthermore, 82% of businesses direct state that the challenging times of 2020 created a bigger need for extended and non-employee talent. If there is one thing that the past 12 months has revealed, it is that workforce scalability is essentially linked to economic survival in the now-chaotic, hyper-competitive world of global business.
  • In mid-March 2020, safety took precedence over anything else in regard to traditional workplace environments across the world. Stay-at-home advisories, social distancing recommendations, and curfews/lockdowns ruled the day and forced businesses to push the vast majority (or all, in some cases) of its workers into a remote setup. I’ve been reading so many articles recently that state that the hybrid model (mix of in-person and remote work) won’t survive past the end of the pandemic. Well, these pundits couldn’t be more incorrect. Ardent’s research finds that businesses are expected to double the amount of its staff working remotely moving forward, a factor which not only takes into accounts the productivity and efficiency gains experienced over the past year via remote and distributed teams, but also the incredible flexibility that these setups offer.
  • Ninety-three percent (94%) of business leaders in Ardent’s upcoming State of Contingent Workforce Management 2021 research study stated that their agile or extended workforce is a critical and strategic facet of their organization. If anyone ever had doubts about its continued growth, this finding should alleviate that concern. By the end of 2022, nearly half of the global total workforce will be considered agile/contingent/extended.
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Four Predictions for the Future of Work in 2021

General InsightsTalent by Christopher J. Dwyer on

Ardent Partners defines the “Future of Work” movement as a series of ideas across the talent, technology, and business transformation spectrum that augment how enterprises ultimately optimize how work is done. The challenging events of 2020 did not just stress the limits of business operations, but also accelerated key facets of the Future of Work movement; in fact, some key aspects of the “new normal” that enterprises face in 2021 are, in fact, innovative strategies and solutions that just several months ago were necessary approaches to survive in unprecedented times.

Several critical aspects of the Future of Work movement, amongst others, are crucial beacons of innovation that will assist enterprises in navigating through the initial, unsteady early months of the year ahead:

  • The (faster-than-expected) evolution of talent engagement and talent acquisition. Less than five years ago, only 12% of talent was engaged and sourced via “real-time” or “on-demand” means, such as digital staffing technology, tech-enabled talent marketplaces, and direct sourcing/talent pool-based programs. Today, that number hovers around a third (33%) of all talent engaged/acquired via real-time means, with a heavy increase expected as 2021 drags on. Ardent Partners expects, for instance, the utilization of direct sourcing strategies to increase threefold over the next 12 months, owed to the fact that talent pools (and their subsequent link to global enterprise recruitment streams) allow businesses to tap into “known and vetted” talent in an on-demand manner. Too, as businesses opt for less in-person interviews and a need for faster time-to-fill rates as a result of workforce scalability, other solutions, particularly talent marketplaces, will become critically important for shoring up the total workforce.
  • The acceleration of work optimization via true digital transformation. The concept of “digital transformation” has been part of business vernacular for several years, with many C-level executives (hello, CIO!) spearheading initiatives to digitally enhance specific (or all) enterprise processes for maximum optimization, speed, and efficiency. In 2020, businesses quickly experienced the pitfalls of social distancing and closed offices as scores of workers could not execute traditional and repeatable processes without access to a physical location (or, even worse: lack of access to archaic manual processes). Digital transformation in 2021 must be “table stakes” for the typical enterprise as the pandemic continues to disrupt live and in-person tactics.
  • The rise of flexibility-led leadership. 2020 was the most “human” year of the average business professional (and, thus far, 2021 will surely continue this trend). Pandemic-led anxiety, a lack of schooling or daycare (and the stress of remote learning), and general health concerns sat in constant alignment with the typical stressors of corporate life. Flexibility- and agility-led strategies were quickly employed (i.e., the agile workforce) during the initial phases of 2020’s challenging times, however, there was an undercurrent of another interesting attribute that quietly separated business leaders from one another: the rise of “empathy-led” leadership. Business leaders that led with an empathetic approach are the ones that will be able to build trust, confidence, and, most importantly of all, retention, within the ranks of their highly valued workforce. Converging empathy and agility into flexibility-led leadership allows business leaders to assist their workers during moments of need by providing more flexible work arrangements, measuring productivity by outcomes instead of hours worked, and, in general, being more inclusive of what is happening with the personal lives of their staff.
  • And…the biggest prediction of 2021: a critical spike in the utilization of the extended workforce. This prediction may have the biggest impact of all: the business world will draw the closest it has ever been to half of its total workforce comprised of non-employee and agile talent. As businesses employ staffing scalability with the optimism of vaccines and economic recovery ahead, the contingent workforce will become ever more critical in helping enterprises across the globe not only survive in these trying times, but also thrive as they seek to truly optimize how work is done.
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21 Thoughts for 2021: Future of Work Edition

General InsightsTalent by Christopher J. Dwyer on

Below we have 21 thoughts for 2021 related to the Future of Work:

  1. Whether or not you despise terms such as “new normal” or “next normal,” most of 2021 for businesses will be spent dealing with 2020-esque issues on top of adapting to a “changed” world of work.
  2. To that effect, is it time for businesses to create a “Chief New Normal Officer” role?
  3. Before we even get started on technology and innovation, no business should be thinking about the optimization impact of automation without first reevaluating their diversity, equity, and inclusion initiatives.
  4. And, speaking of D&I, this idea traverses beyond merely checking a box: in 2021, more so than ever before, diversity and inclusion will be true competitive drivers in an increasingly-globalized economy.
  5. And let’s talk about that economy: businesses must know the difference between a weirdly-strong stock market and the reality of unemployment on the ground, and how this major gap will continue to affect the scalability of hiring in the first half of 2021.
  6. That word, scalability, means so much more than ever before. Businesses must equate scalability with agility if they want to thrive in yet another uncertain and unprecedented year.
  7. Procurement, meet HR. HR, meet procurement. Let’s make 2021 the year of true total talent management by blending the best attributes of each function!
  8. Pre-pandemic, direct sourcing was perhaps the hottest topic in the world of talent. Mid-pandemic, it proved to be an invaluable strategy in the face of hiring uncertainty. In 2021, direct sourcing continues this push…and every organization should implement some measure of talent pool development if they haven’t done so already.
  9. Also, on that topic: businesses should understand that direct sourcing automation (i.e., true direct sourcing platforms) and branded direct sourcing services (ala MSP-like services) will be the solutions that push direct sourcing even further in the year ahead.
  10. Supply chain disruptions were expected to occur even before the pandemic hit due to escalating trade tensions around the world. With the pandemic’s unprecedented disruptions upsetting the world’s global supply chain, there were major lessons to be learned. Old-school and traditional supply chains are now primed for touchless, agile, and AI-led processes to improve the overall flow of goods and products.
  11. Another ramification of the pandemic? “The biggest remote work experiment in global history.” Now that we’re nearly 10 months removed from the initial shock of the “work-from-anywhere” approach, businesses are finding that productivity hasn’t waned, but rather been enhanced due to a lack of unnecessary in-person meetings, long commutes, etc.
  12. And there’s so much more to the remote work revolution than just acceptance and implementation of WFH approaches: embracing the work-from-anywhere model is just the initial step. Business leaders must optimize the remote work infrastructure through unified communications and more innovative collaborative tools, like virtual reality. While I’m not advocating for every business to create video-game-like VR environments for their workplaces, slowly integrating similar technologies into the remote infrastructure should help boost the overall employee experience, even if they’re at home.
  13. Speaking of business leaders: leadership must change in 2021. It’s not an option. 2020 was an unprecedented year (take a shot, those still playing 2020 bingo!) and many facets of traditional corporate leadership were tested beyond their limits. Flexibility and empathy should be the foundational elements of business leadership not just in 2021, but also moving forward.
  14. I understand that it can be difficult for business leaders to give more of their patience in the year ahead. However, the one common element of the pandemic was that it affected everyone…meaning that white-collar and blue-collar workers alike experienced similar hardships, such as a lack of daycare due to remote or closed schools. Talent is a company’s #1 competitive differentiator, so: business leaders, do what you can to lead with an empathetic approach if you want to keep that talent.
  15. The “talent experience” was an incredible facet of the pre-pandemic business world, and, if there’s one attribute of life in 2019 that should make a return to 2021 it’s the overall experience of all types of work (both FTEs and non-employees). Individuals with unique or advanced skillsets will have amazing opportunities as the world gets back to a steady state; therefore, it is imperative that businesses do all that they can do to keep their highly-valued workers on-board through robust talent experience efforts.
  16. There’s another concept with the word “talent” in it that is oft-overlooked: talent sustainability. Businesses already understand the value of both agility and flexibility in regard to their staffing and workforce initiatives. However, what happens if principles such as talent redeployment, talent pools, and direct sourcing become even more integrated into the realm of agile talent? The answer: a sustainable, “redeployable,” and agile stream of talent that is leveraged as needed in a dynamic manner.
  17. The elephant in the conference room: do businesses mandate that their employees receive the COVID-19 vaccine when it is available for their age group (besides the front line, of course)? Can businesses even mandate something like this? Expect this conversation to occur soon if it hasn’t yet already.
  18. We haven’t even discussed data yet! Wow. Well, to no one’s surprise: data and intelligence are going to be critical in a post-COVID world. Businesses must do whatever they can, and, of course, harness the power of innovation and automation, to gain as much visibility into their total workforce as possible. Not only is “total talent intelligence” a gateway to the realm of total talent management, but it will also help business leaders (hello HR, hello procurement) understand where their workers are, what they are working on, and any compliance risks that are apparent. Also, in a public health-conscious environment, businesses can leverage total talent intelligence to move on-site work to remote if needed (and vice versa) and measure global locations in relation to virus hotspots and more.
  19. Another discussion about data: in 2019, news regarding artificial intelligence and machine learning ruled the business realm. This, of course, took a backseat over the past year. Businesses lightly understood the value of bringing AI into how they execute strategic talent, staffing, and workforce decisions, however, 2021 is the year that AI is fully ensconced into both contingent workforce management and talent acquisition. Businesses must harness the power of AI to better understand how to attract passive candidates, the markets in which to target, and the variability around skillsets and expertise around the world.
  20. If you read the news (how can you not?), the early weeks of 2021 are literally an extension of 2020. However, the one major difference: there is more hope. There is optimism. The fantastic Angela Rasmussen said on Twitter: there is a light at the top as we continue to climb up from the dark well that was 2020. There will be hard work ahead, but we must keep climbing. We know these times will soon get better, that the darkness will subside. It’ll just take some time; and, that is what business leaders around the globe must drill into their minds: that we’ve already spent nearly a year living in the strangest of times and that the end is in sight. Hope and optimism can be incredible levers when the collective personal, social, and business realms are already exhausted.
  21. Finally: if there’s anything that we learned from 2020, it’s that businesses should expect the unexpected, that the steady ground we seek from the past is still a bit shaky from the experiences of the past 12 months. Innovative thinking can be a force to get through these challenging times. Looking ahead, the Future of Work movement has so much to offer from strategic, talent, staffing, technology, and business transformation perspectives. In 2021, businesses will get back to doing what they do best: optimizing how work is done.
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