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General Insights

Business Leaders Reap Flexibility Rewards

In the last 12 months, several high-profile enterprises have rolled back their remote work policies, requiring employees to return to the office. Most cite more effective communication, collaboration, and team bonding as primary reasons. While corporations like Disney, Apple, and JPMorgan will dominate the headlines with their announcements of in-person work, recent Ardent Partners and Future of Work Exchange research (2023) indicates an overall preference for workplace flexibility.

The research revealed that 97% of business leaders prefer some level of flexibility in their workplace. Consider this breakdown of leader preferences: flexible and remote options (64%), a mix of remote and in-person (33%), and fully in-person/office (3%). While there may be some validity to the myriad of reasons organizations are reverting to in-person work, the global workforce coupled with today’s collaborative technologies solves many of those challenges. Obviously, it largely depends on the nature of the work — an office environment versus a manufacturing plant.

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Technology Adoption an Accelerant for Future of Work

Within the last few months, coverage of technologies like artificial intelligence (AI) and augmented reality have heated up. With apps such as ChatGTP, anyone can test the AI waters and its relevancy to workplace efficiencies. Recent Ardent Partners and Future of Work Exchange research indicated the adoption of new workforce technology and solutions is an enterprise imperative for 68% of survey respondents.

One of the defining characteristics of the Future of Work is digitization. Enterprises are now operating with more remote and hybrid workplaces. Thus, technology is imperative to a cohesive and efficient workforce. What this means for the individual employee is more daily immersion in various technological platforms and solutions. Upskilling will be a critical aspect for workers as they harness more advanced technologies to communicate, collaborate, and execute their roles.

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FOWX Notes, May 5 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • Magnit, a leading integrated workforce management platform that offers MSP, VMS, direct sourcing, services procurement, EOR, etc. solutions, announced the appointment of Teresa Carroll as its new CEO. Carroll spent nearly three decades at Kelly Services, where she served as President of Global Talent Solutions, and also served as President of Oasis, a Paychex Company. In a press release on Wednesday, Carroll noted, “I am excited to lead the business and look forward to working with the Magnit leadership team and Board of Directors to achieve our ambitious strategic goals. The opportunity that lies ahead for our business is tremendous. We will continue to focus on our guiding principle of driving the evolution of work through our unique position in the talent supply chain. I am confident about the continued success and the positive impact we will have on our clients, suppliers, workers, and other stakeholders.”
  • WorkLLama, technology provider of an AI-driven, talent marketing, relationship management, and direct sourcing suite, and High5, a leading provider of global talent solutions, together have formed a strategic partnership to bring direct sourcing and curation of talent to leading healthcare organizations. According to Sudhakar Maruvada, CEO and Founder of WorkLLama, “The healthcare industry has undergone a fundamental shift in the past few years. One of the biggest challenges is a shortage of workers to support it,” he says. “We believe our platform, along with High5’s unprecedented access to talent, will enable these organizations to find and engage the talent they so desperately require.”
  • Worksome, an external workforce management platform that helps enterprises compliantly hire and pay contractor workforces globally, announced the launch of revolutionary direct sourcing and global independent contractor compliance. According to Morten Petersen, co-founder and CEO of Worksome, “The current economic situation, coupled with a boom in contractors, means companies are expanding and leveraging their non-employee workforces to increase agility,” he says. “For our customers, having access to the global talent market to find the right skill sets —regardless of where the worker is operating from — is imperative when working at an enterprise level. This is why we’re introducing new functionality that provides an even more centralized approach to external workforce management,” Petersen adds.
  • Coupa Software, a leader in business spend management (BSM), announced that Rob Bernshteyn has departed the company after more than 14 years as CEO and ChairmanAccording to Bernshteyn, “It’s been the professional and personal privilege of my lifetime so far to lead this company and help to define Coupa’s community-driven strategy and vision. With Business Spend Management, my Coupa colleagues and I proudly galvanized an entirely new category of software innovation,” he said.
  • The World Economic Forum (WEF) released its Future of Jobs Report 2023, revealing that over the next five years, the world will lose 83 million jobs but will create 69 million new positions. The survey included responses from 803 companies from across 45 economies. While a 2% reduction in worldwide employment is expected by 2027, job opportunities will grow for specialists in artificial intelligence and machine learning, sustainability, business intelligence analysis, and information security. The fields with the largest absolute growth are expected in education, agriculture, and digital commerce.
  • Worksome, an external workforce management platform that helps enterprises compliantly hire and pay contractor workforces globally, announced the launch of revolutionary direct sourcing and global independent contractor compliance. According to Morten Petersen, co-founder and CEO of Worksome, “The current economic situation, coupled with a boom in contractors, means companies are expanding and leveraging their non-employee workforces to increase agility,” he says. “For our customers, having access to the global talent market to find the right skill sets —regardless of where the worker is operating from — is imperative when working at an enterprise level. This is why we’re introducing new functionality that provides an even more centralized approach to external workforce management,” Petersen adds.
  • Tundra, a direct source curation provider, and Magnit are working together to create the a scalable direct sourcing solution. The partnership enables companies to leverage the power of their brands to attract and grow talent more efficiently through direct sourcing. According to Ryan Buma, EVP, Growth & Innovation at Magnit, “Magnit has a 30-year history of building tailored workforce management programs, and our partnership with Tundra will help us keep true to our mission to deliver what’s next to organizations and talent,” Buma said. “Bringing together these two powerful portfolios will enable the rapid growth of direct sourcing programs within client organizations, providing them with a critical competitive advantage across evolving hiring markets.”
  • Artificial intelligence is being integrated on many platforms and Salesforce is no exception. The company announced Einstein GPT, the world’s first generative AI customer relationship management technology. In a statement to Yahoo Finance Live, Salesforce CEO Marc Benioff said, “With this next generation of generative AI, what it means is that AI is going to be able to do even more for you. It can code for you. It can write letters for you if you’re a sales executive or a service executive. It’s going to be able to create content. There’s a lot of things that AI is able to do today that we couldn’t do 10 years ago.”
  • The U.S. Equal Employment Opportunity Commission (EEOC) has obtained a default judgment in U.S. District Court in its sex discrimination lawsuit against Green JobWorks LLC, the federal agency announced today. According to EEOC Regional Attorney Debra Lawrence, “It has been almost 60 years since the passage of Title VII, yet many staffing agencies continue to believe that they can indulge discriminatory customer preferences and engage in stereotype-based selection practices with impunity — and they’re wrong,” she said. “The EEOC will continue to carefully scrutinize the conduct of staffing agencies and employers in construction-related industries and the skilled trades, and the agency will take forceful action to redress violations of federal law.”
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Chatbots and Direct Sourcing — A Natural Fit?

The dial on artificial intelligence (AI) has been turned up to such a degree that anyone can now experiment with the technology. AI tools from ChatGTP to Lensa are putting the power of AI into the hands of everyday folks — with some stunning results. While the consumer side of AI is gaining attention, it’s important not to overlook the applicability and possibility of the technology for direct sourcing and contingent workforce needs.

Today, there are several providers of AI-based tools for optimizing the direct sourcing of contingent workers. One of the most recognizable and popular tools is chatbots. This technology has evolved significantly over the years from a more scripted application to one of conversational AI realization. Through developments in natural language processing, users have a difficult time recognizing whether it’s a human or a bot they’re interacting with.

How are chatbots contributing to efficiencies in direct sourcing efforts? It’s occurring in several ways, allowing HR, business managers, and recruiters to focus on more strategic aspects of total talent management initiatives.

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Optimize Your Staffing Suppliers

The contingent workforce is now an essential component of enterprise execution and competitiveness. For many organizations, direct sourcing or online marketplaces are a primary means of securing non-employee talent. However, enterprises continue to utilize traditional staffing suppliers as well. In some cases, these relationships are based on a long-standing foundation for sourcing contingent workers.

Staffing suppliers, however, come with their own risks and rewards. Ongoing oversight is necessary to ensure these relationships are optimized and the organization’s staffing and workforce goals are met. The following are several considerations when managing staffing suppliers for contingent workforce engagement.

Track supplier performance for greater optimization. There are metrics for a host of business processes; the same should be true of staffing suppliers and their impact on talent management goals. According to Prosperix, a provider of workforce innovation solutions, staffing suppliers are not just meeting a talent need but contributing to a total talent management ecosystem. As such, a service-level agreement (SLA) detailing specific performance metrics must be established with regular tracking to mitigate potential risks.

What performance metrics are critical and specific to staffing suppliers? Prosperix says four KPIs are the most important.

  • Submissions to Positions
  • Submissions to Interview
  • Submissions to Hire
  • Assignment Completion

“These KPIs measure each staffing supplier’s responsiveness, whether they source an appropriate number of candidates, the quality of those candidates related to open positions, and whether they source reliable hires who successfully complete their assignments. Any staffing vendor that does those well is a worthy partner,” explains Prosperix.

Gain transparency and flexibility with contingent workers. Similar to enterprises being unaware of their supply chain’s second- and third-tier suppliers, many organizations lack adequate HR tracking of the identity and location of their contingent labor. This lack of transparency puts the organization at great risk for fraud, theft, etc. Awareness of potential risks and global compliance issues when engaging with contingent workers are paramount.

Equally important is having flexibility for how and where contingent labor works and resides. Globalization and the technologies to bridge teams from afar only broaden the talent pool — a good thing for organizations and their total talent management objectives. Increasingly, workers choose how they want to work. Accommodating freelancers, independent contractors, alumni, interns, and project workers for difficult-to-fill positions and establishing a network of suppliers across a larger geography helps expand recruitment pipelines and improves access to qualified talent,” Prosperix says.

Communicate with your staffing suppliers. Signing the contract with a staffing supplier doesn’t mean the relationship goes on autopilot. Quite the opposite. A staffing supplier should receive the same level of due diligence and supplier management as any critical supplier. Often, it requires weeks or months to adequately track performance and determine supplier effectiveness. Thus, it’s imperative to have specific staffing targets identified and communicated.

Communication is a basic tenet of any business relationship. However, with talent management and matching contingent workers with specific positions, a lack of communication between HR and a staffing supplier could mean a significant loss in revenue and training costs. A supplier could lack a quality talent pool of contingent workers or an absence of diversity in its mix of candidates. Today’s skills-based hiring also presents additional challenges for staffing suppliers. Does the enterprise require a specialized niche of skilled labor? If so, can the staffing supplier tap into a large talent pool with those skills? Effective communication can help mitigate potential risks and ensure the organization attracts contingent workers that meet its talent requirements.

Staffing suppliers remain a value channel for sourcing contingent workers. Like any supplier relationship, however, performance and optimization are only achieved if HR and business managers have their staffing needs clearly defined and communicated.

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Talent Sustainability Through Direct Sourcing

In 2023, direct sourcing is more than the sum of its parts; rather, it represents near alignment with the direction of business now and in the relative future. The labor market is still unsettled, while economic uncertainty (unfortunately) still rules the day. Businesses are in a continued war for talent, as unemployment sinks to historic lows and millions of job openings remain.

In addition, the Future of Work movement and resulting transformations actively dictate that businesses shift their hiring strategies. All of these facets together represent both a new challenge and a new opportunity for direct sourcing: helping enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.

Direct Sourcing Evolves

Enterprises need sustainable talent most to remain competitive and enable future agility. Direct sourcing can help enterprises achieve talent sustainability through several means.

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Employee Engagement Still Lacks Execution

Today’s enterprises can be characterized as fast-paced, ever-evolving to effectively respond to a more dynamic marketplace. Within the hustle and bustle lies a critical workforce need that is often overlooked: employee engagement. The concept can be confused with simply offering employees certain monthly perks identified from a quick survey. However, it goes much deeper than that and reaches beyond permanent, full-time employees to those in the extended workforce, as well.

A well-rounded definition of employee engagement comes from Engage For Success: “Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.”

Powerful, Yet Underutilized

It is that commitment toward oneself and the enterprise that makes employee engagement such a powerful workforce approach. Yet, as a Gallup survey indicates, only 36% of U.S. employees are engaged in their work and workplace. The number is even lower on a global scale, with only 20% of employees engaged at work.

However, for those enterprises with a fully entrenched employee engagement system, the results speak for themselves. According to Gallup, those leading organizations are experiencing the following benefits:

  • An increase of 18% in productivity (sales)
  • An increase of 23% in profitability
  • A decline of 40% in quality issues (defects)

Achieving these results requires engagement with every worker. With nearly half (nearly 48%) of today’s enterprises comprised of contingent workers (per Ardent Partners and Future of Work Exchange research), employee engagement must include this critical workforce segment. When faced with the possibility of losing extended talent following a project or other initiative, employee engagement could be the competitive differentiator to retain them.

Engagement Strategies

Remote and hybrid work models can pose some challenges to employee engagement strategies. However, Gallop says “…highly skilled managers who set clear expectations, are in touch with each person through meaningful weekly conversations and have high accountability” will be necessary to execute employee engagement in a remote/hybrid work model.

A hybrid model is the most conducive to employee engagement because “…it can provide flexibility that considers several factors simultaneously — the individual’s life situation and strengths, the needs of the team they work on, health concerns, and the organization’s culture and business objectives,” Gallop says.

The following are various employee engagement strategies that can lead to a more motivated and productive workforce.

  • Invest in the candidate/employee experience. From the moment an enterprise engages with a candidate through that individual’s employment with the organization, the candidate/employee experience should be part of that journey. Communication and illustration of the company’s core values, for example, should be front and center to provide a sense of belonging and set the tone of the culture. Those values are then reinforced by managers and team leaders to create an open and positive work environment.
  • Integrate technology into the employee engagement process. Digital solutions permeate the workforce landscape. Apps to streamline the onboarding of contingent workers, collaboration tools for in-person and remote teams, and others all play a role in employee engagement. Research by Ardent Partners and the Future of Work Exchange says that 73% of businesses plan to utilize AI to measure and track and enhance employee engagement and the candidate experience. According to HR Cloud, “With the use of AI and collaboration tools, employees can become highly engaged since these technologies simplify tasks. Technology today allows efficiency, increases flexibility, and allows employees to work within the allocated time.”
  • Conduct regular workplace assessments. As the enterprise workforce evolves, it’s essential to measure the pulse of the workplace through assessments. Gauge overall feelings about workplace culture, leadership effectiveness, and work/life balance to name a few. Nearly 80% of businesses plan to conduct formal workplace culture assessments by the end of 2023, according to research from Ardent Partners and the Future of Work Exchange. Results will serve as a foundation for any changes to employee engagement initiatives.
  • Communicate, communicate, communicate. Motivate employees by encouraging them to share their thoughts, feelings, and ideas. One-on-one meetings with managers each week creates an emotional connection to the organization. Contingent workers must also be part of these weekly one-on-ones. Gaining their input can lead to productivity insights and improvements, as well as enhance their connection with their team members and colleagues.
  • Promote transparency with the contingent workforce. When it comes to the inner workings of the enterprise, the extended workforce should be part of those discussions. Whether they’re company meetings, employee retreats, or other communication and bonding activities, transparency with contingent workers can lead to greater trust, loyalty, and commitment. The more extended workers know about the organization and what goes on behind the scenes, the more they identify with its objectives and successes.

In his updated Gallup article, Jim Harter, Ph.D., chief scientist for Gallup, succinctly lays out the importance of an engaging workplace coupled with great managers — regardless of the economic climate. “Amid changes in workplaces and the economy, building an engaging workplace with great managers remains centrally important. During tough times, it predicts the resiliency of the workforce,” Harter says. “During recovery times, with lower unemployment, it predicts the retention of star employees. During all times, engaging workplaces with great managers build an organizational reputation and employment brand.”

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The Impact of Contingent Workforce Management Analytics

Today’s total talent management strategies rely on analytics to execute workforce objectives. For extended workers who comprise nearly half of enterprises’ entire labor force (49%, according to our research), analytics are even more crucial to developing metrics and optimizing performance. Recent Ardent Partners and Future of Work Exchange research indicates that 81% of organizations cite the improvement of contingent workforce management (CWM) analytics as a priority, highlighting the importance of deeper, more insightful data and analysis.

CWM Analytics for Insights

According to Beeline, a leading contingent workforce solution provider, “For many organizations lacking formal analytics and reporting on their contingent workforce, identifying key metrics can even be challenging.” The focus on analytics goes well beyond hiring, scheduling, and payment data, to include deeper areas of concentration. The following are several analytic subsets imperative to contingent workforce management and performance.

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Avoid Passing on Passive Job Candidates

When we talk about Future of Work job candidates, it’s often in the context of active recruiting through direct sourcing initiatives, talent marketplaces, or online recruiting platforms. With the transition to skills-based hiring, attracting and selecting the right candidate is even more critical in meeting enterprise goals. As such, it may be time to expand the talent pipeline and include passive job seekers. This candidate segment can lie under the recruitment radar among the hundreds of active job applicants vying for coveted organizational roles.

Passive but Silently Active

Who are passive job candidates? These mostly employed individuals are not currently looking for employment opportunities. Many are happy in their place of work, but should the right career opportunity present itself, they could be persuaded to leave. According to Zippia, an online job recruiting firm, 73% of potential candidates are passive job seekers. And a considerable 87% of these candidates are open to the new job opportunities provided by active recruitment.

Attract an Active Response

Attracting passive job candidates relies on initiatives that are already cornerstones of the Future of Work paradigm. Diversity, equity, and inclusion (DE&I) programs are attractive to this recruitment segment because they want to work for employers that are progressive and supportive of various causes and lifestyles. Thus, it is imperative that organizations promote their DE&I efforts and results on social media and corporate communications for wide exposure. LinkedIn shared that a total of 134.5 million users regularly uses the platform every day. In addition, more than 48% of LinkedIn users are active each month. Enterprises should be using the platform to expand their reach in the marketplace, promote programs that capture company culture, and solicit users who are interested in employment or organizational programs.

With more enterprises restricting remote work, it is job flexibility and remote/hybrid models that continue to resonate with employees and many job seekers. Now is the time to capitalize on that fact and emphasize that the enterprise fully supports work/life balance and remote/flexible scheduling. Employees who previously enjoyed those benefits but are facing restrictions or revised policies may be more open to recruitment inquiries. At the very least, now is the time to communicate with current and potential employees about the intent to remain a remote/hybrid workplace.

Actively Recruit Passive Candidates

Shifting now from attracting passive candidates to actively recruiting them, there are several strategies identified by the Society for Human Resource Management (SHRM) to accomplish that objective.

Social Media

Whether it’s LinkedIn, Facebook, or association online job boards, social media’s reach is unparalleled. LinkedIn for example, offers recruiter subscriptions to best leverage the platform’s community. According to SHRM,  “Another way to find passive job seekers on LinkedIn is to use the ‘advanced people search’ tool and enter your criteria for the ideal candidate for a job that is or will be available at your organization.”

Content Exposure

Establish a company blog to share industry trends and information that business professionals in the field can turn to. It positions the enterprise as thought-leading and engaged with the sector, which can attract passive job candidates looking for best-in-class employers.

Targeted Marketing Collateral

When passive job candidates are identified, the enterprise can target specific materials to them that speak to programs or benefits candidates would find attractive. Market those DE&I initiatives or hybrid work models as a reason to consider working for the enterprise.

Employee Referral Programs

Employees can serve as a critical extension of an organization’s recruitment strategy. With an employee referral program, outreach can occur via social media channels or through personal communication. Often, there are perks, such as a bonus for referrals that result in a hire. More importantly, an employee referral program promotes employee engagement and can lead to recruitment cost and time savings.

Seek What You Need

Passive does not mean uninterested. It is the responsibility of HR and business leaders to seek out recruitment opportunities and cultivate relationships with job candidates who possess skills and capabilities that could be a competitive differentiator for the organization. In my own professional life, I was a passive job candidate who received a LinkedIn invitation from Ardent Partners’ founder and chief research officer Andrew Bartolini to explore a potential job opportunity with his firm. I was not actively applying or networking for new employment opportunities. However, after two months of casual conversations with Andrew and his team, the position we discussed was an ideal fit with my background and professional passions. And here we are. Passive candidates need a reason to walk through the door. Show them the reasons why.

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The Recession-Ready Enterprise

There has been great debate in recent months about a recession. Are we already in a recession? If a recession occurs, will it be light or something more impactful? Or will the economy be resilient and avoid a recession entirely? Enterprises in technology and media industries are already reacting to recession fears by laying off tens of thousands of workers. As we move further into 2023, how could a recession impact the extended workforce?

Business As Usual

There’s no doubt we’re experiencing challenging economic times. However, businesses must continue with mission-critical projects and initiatives that often require specialized expertise. The skills gap remains inherent in many enterprises, leading to continued demand for contingent workers. And as the Future of Work Exchange research indicates, 47.5% of the enterprise workforce is comprised of extended workers. That figure cannot be ignored, especially during times of economic distress.

Digitization Evolution and Workforce Mercenaries

Despite the recessionary climate, there is an enterprise evolution occurring: digitization. Whether it’s talent acquisition platforms, accounts payable solutions, or larger enterprise resource planning systems, businesses are transforming from tactical (manual) to strategic (digital) strategies across the operational landscape. And with digitization comes the extended workforce.

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Introducing a New Subscription Model

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