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Future of Work Predictions for 2023 (Part III)

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Tony Buffum, VP of HR Client Strategy, Upwork

“The idea of leveraging on-demand talent to enable faster, more efficient business outcomes isn’t new; however, in 2023, we will see many organizations shift their mindset in evolving their talent strategy to include Talent Access. Organizational leaders that think of talent as a resource that is accessed, rather than just acquired, will see the speed, flexibility and agility they need now more than ever. Access to on-demand talent with highly-specialized skills will enable them to reduce risk, drive cost savings and at the same time, protect their people from burnout.”

Vanessa Miller, Vice President, Talent Technology, Atrium

“Per Upwork’s 2022 Freelance Forward Report, freelancing has hit an all-time high, comprising of 60 million Americans. 39% of the entire workforce is freelancing, 3% up from 2021 and represents a number that continues to climb year over year since 2014 and has accelerated in recent years due to remote work being here to stay. Given independent work is becoming more and more popular, it is confirmed this population wants independence and autonomy in the work they do. Their appreciation and to talent marketplaces that bring quality work to them will grow. Technologies and service companies will, more than ever, be investing in solutions to cater to this trend in 2023, in both technology + engagement channels, i.e., EOR/AOR. I think we will see more creative ways from workforce solutions firms to partner, build, or buy platforms that have “figured out” how to make engagements seamless for independent talent. Firms that are not investing in this area will be left behind.”

“More contingent labor programs will be owned and/or influenced by talent acquisition/HR vs. solely procurement more than ever. While there may not be a complete ownership shift from procurement to HR/TA (which we’ve seen at several companies in 2022), there will be more collaboration within these departments in 2023 to work cohesively to improve/enhance the overall contract talent candidate experience. Here at Atrium we love to see this, because, in the end, the talent wins!”

Antonluigi Gozzi, Co-Founder and Chief Product Officer, LiveHire

“I wonder if we have entered a new era: post-COVID, post-globalization, mid-high inflation, high cost of capital. We had the era of the global conglomerates and multinationals (GE, IBM, etc), we had the exiting era of big tech and visionary founders (which eclipsed many of those earlier conglomerates in value creation), and I wonder if we are now in the era of rationalization and productivity growth.

Capital and human capital (labor) productivity have been in secular decline, in my view due to tech exuberance and cheap capital, we really have thrown money at the problem time and time again. We know, however, that the only sustainable improvement in living standards, innovation, and against demographic challenges, is driven by productivity, which have been in structural decline for so long. This has caused large expansion of public and private debt-to-income ratios, and is unsustainable. So, in the world of work, I think we will be all seeking healthy growth and not “growth at all costs.” Also, at a personal level, people are rebalancing priorities, so they are looking for better individual productivity: get paid more per hour so they can work less hours and be more flexible. This, however, works only if the company is also getting more value for each dollar in wages paid.

In hiring, for example, this will mean that we will be much more deliberate about human capital additions, team composition, skills, and competency gaps. I think businesses will embrace the idea of hiring slowly, having more “fit and slim” organizations, achieving more with less, and be very deliberate about culture, team composition, and specialization. I would think that the type of work arrangement (contract, freelance, employee) and work locations (on site, hybrid, remote) will matter less, as we live in a more liquid society. However, the need of specialization and team self-determination and self-management will matter more than ever, in a Future of Work that becomes ‘agile by necessity and not by choice’.”

Rocki Howard, Chief Equity and Impact Officer, The Mom Project

“DE&I is vital to the future of work, with equity being the most important driver when it comes to talent and their choice of employer. Talent is looking to receive fair and sincere treatment and transparent communication. In our recent Werklabs report we found that companies with effective DE&I program have rated: 57% higher retention, 51% recommend their organization and 39% more productive.”

Athena Karp, CEO and Founder, HiredScore

“Talent scarcity, labor market challenges, and increased business pressure will drive HR leaders to promote solutions that leverage connected-HR-capabilities that converge recruiting, people development, and workforce planning to solve the hardest workforce problems.”

“HR will leverage their seat at the strategic table to drive the organization to expand the way the business collaborates and drives workforce goals and connects with the HR functions in a proactive way, putting their organizations ahead of competitors and unlocking strategic HR capabilities.”

Taylor Ramchandani, VP of Strategy, VectorVMS

“In 2023 with unemployment extremely low and the skill gap continuing to grow, organizations are going to have to continue to be creative in how they are sourcing talent. We will see an increased adoption of talent pooling and direct sourcing technology and a greater emphasis on the candidate experience. The extended workforce will have to be proactively sourced, nurtured and provided a reason to want to engage with one organization over the next.”

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Future of Work Predictions for 2023 (Part II)

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Kevin Akeroyd, CEO, Magnit

“2023 will mark the year when the three largest opportunities within contingent workforce management stop being ‘discussions’ and ‘buzz words’ and start gaining real adoption and driving real value for companies. The C-suite is finally paying attention and necessary corrections are coming fast in these critical areas:

  1. Direct Sourcing. In the current economic environment, saving $300-$400 million out of every $1 billion in staff augmentation contingent spend that goes to the disintermediary vs. to the talent or the enterprise’s bottom line is simply too much to continue to ignore.  
  2. SOW. This another area where $300-$400 million out of every $1 billion in professional services procurement contingent spend in known/acknowledged waste is simply too much to continue to ignore.
  3. Data/Analytics. The industry spends billions on annual survey data to edify FTE salaries, which is 50% of their workforce. They spend virtually nothing to edify Contingent Labor rates, which is the other 50% of their workforce. That has to, and will, change, starting in 2023.”

Amy Doyle, and Global Leader, Talent Solutions TAPFIN

“Talent practices and strategies will need to keep better pace with increasingly rapid evolution of work. What worked to get us here is quickly losing impact.  Mere execution – driven by growth of our ecosystems is not enough; organizations and solution partners alike are prioritizing the value of strategic partnerships in enabling agility and collaborative innovation.”

Kevin Poll, SVP of Strategy and Business Development, WorkLLama

“I think a big trend for 2023 will center around how companies are branding themselves to all talent and delivering similar experiences to candidates, regardless of how a person engages with the company (full-time, SOW, contractor, freelancer). As companies move towards an omni-channel talent acquisition strategy, a consistent candidate experience is critical. Not only does it increase engagement and referrals, but a positive candidate experience can also turn even rejected candidates into brand ambassadors, increasing the quality of future candidates and lowering cost-to-acquire. Without a total talent approach to finding, attracting, and nurturing candidates, companies lack a holistic talent strategy, which can hurt their bottom line.”

Sunil Bagai, CEO, Prosperix

“2023 will be about volatility as some companies downsize and others ramp up. Amidst this chaos, businesses will be seeking to increase workforce productivity in lieu of financial constraints, improve visibility and insights into their entire workforce, and find a balance between local, remote and offshore teams. 

A few tenets will remain strong in 2023, including the intentionality of remote work so it is flexible and meets the social and performance needs of the business. Additionally, the pursuit of meaningful work will be more prevalent as bad managers, lack of business transparency and poor culture drive individuals into new work environments that are more aligned and enriching.”

Jessica “JJ” Reeder,

“Productivity is passé. As the world faces a global crisis in employee engagement (Gallup reports only 20% of workers are engaged) and as many companies tighten their budgets, the question to ask is not “How much are we producing?” but “Are we producing the most effective outcomes?”

Organizations with people-first organizational cultures are attracting the world’s best talent by promising healthier work-life integration, flexible schedules, and an investment in professional development. What that translates to is employees exerting a greater sense of control over when, how, and where they work, but with a higher quality of output and higher probability of long-term retention.

In 2023, companies that want the best people doing their best work will understand the importance of planning, goal-setting, and focus on shared objectives. Rather than overworking people to the point of burnout, we’ll see more great leaders steering their teams toward a vision, and empowering them to reach it.”

Steve Dern, EVP of Talent Solutions, Evaluent

“Direct sourcing will include not only technology implementation, but the strategic inclusion of diversity EOR/AOR suppliers who can provide curation services, allowing traditional talent acquisition teams to focus on the internal hires that remain mission critical.  As direct sourcing yields benefits to evergreen hiring needs, these solutions will expand their reach across the enterprise.  A key component of this success will rely on the proactive marketing of the brand and culture of the organization, positioning itself as a destination of choice for both potential employees and contingent workers alike.”

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Future of Work Predictions for 2023 (Part I)

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Brian Hoffmeyer, SVP of Market Strategies, Beeline

“The extended workforce industry has spent years talking about total talent management. In 2023, due to new technologies and service offerings, we will see more and more enterprises truly implement it, capturing all of their workforces in one place and using that data to make better tactical and strategic decisions.”

Brian Salkowski, COO, Guidant Global

“Throughout 2023 we expect a slower pace of growth across the workforce solutions industry and the US jobs market will become increasingly uncertain as the year progresses. ​Many organizations are concerned about what ​lies ahead for the next ​12 months and the possible impact on business growth, profitability and shape. Customers are therefore likely to focus on cost-saving and value-driving measures, for example, supply chain consolidation, increased focus on internal skills mapping, upskilling and mobility, and the expansion of MSP remits to include uncontrolled and costly services procurement spend. There will be greater scrutiny on how work gets done and by whom, to optimize business innovation, productivity and fulfillment. Finally employers will continue to dial up their focus on driving social value through DE&I and ESG measures. The most successful organizations are likely to be ​those that think differently ​and act boldly.”

Sean Ring, VP of On-Demand Talent Solutions, People 2.0

“2023 will be the tipping point for Enterprise adoption for both Direct Sourcing Technology/Programs as well as Global Freelance Marketplaces. This will be driven by the need to find cost savings in a period of economic contraction in tandem with the desire to find high quality talent that can be deployed in agile/flexible/On-Demand models which reduce fixed costs generally associated with acquiring and retaining full-time employees.”

Darren Topping, Director of Solutions and Insight, Lorien

“It has been an interesting couple of years from a people and hiring perspective to say the least, and now all eyes turn to what 2023 has in store. Could we see a genuine great resignation? As the cost-of-living crisis in the UK pushes workers to look for higher salaries and with organizations not having the means to meet them, could we finally see record-breaking numbers of movement? Or, as an alternative view, could the slowdown of hiring and potential redundancies cause candidates to decide to stick in their current position and ride things out until the economy recovers?

As our thoughts turn to 2023, one prediction from me is that demand for technology talent will remain high, and will still outstrip the availability of candidates in the market. Organizations will need to continue to focus on both a compelling Employee and Contractor Value Proposition to appeal to the broader market, as well as continuing to invest in environmental objectives as part of an overall CSR strategy if they are to be successful in growing and maintaining their tech teams. Discussions around hybrid working haven’t gone away, and I also expect to see further clashes in 2023 between organizations attempting to adopt a full-time office position and those candidates who have been comfortable in a mostly remote culture.”

Stay tuned for the next edition of this insightful series!

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Listen to the Introverts Among Us

“Introverts are more effective leaders of proactive employees. When you have a creative, energetic workforce, an introvert is going to draw out that energy better.” –Laurie Helgoe, American psychologist and author of Introvert Power

When it comes to workforce personalities, most workers identify as an extrovert or introvert. And while many people assume extroverts are the majority, data from The Myers-Briggs Company indicates that introverts account for 57% of the global population. This is significant for a few reasons. First, more of our work colleagues are introverts than we probably realize. Second, it brings into question how enterprise communication and collaboration occur and whether those methods benefit or hinder introversion. And third, a remote or hybrid work model could encourage a healthier, more productive workforce — as well as promote DE&I efforts.

Pandemic Brings Introversion into the Spotlight

The COVID-19 pandemic propelled introverts into a remote work environment that catered to their professional strengths and preferences. Overnight, introverts were working out of their own homes and communicating extensively through chat and video — no longer facing large, in-person group projects and meetings. The independence and empowerment that also came with remote work were welcomed by many introverts. Like a Freaky Friday moment, suddenly extroverts lacked dominance within the new solitary, virtual environment.

Even as companies transition back to the office, the adoption of full-time remote or hybrid work models is now giving introverts options that were not available pre-pandemic. Today’s Future of Work paradigm supports introverts and their workplace dynamic. However, introversion remains misunderstood by many.

Introversion Demystified  

Despite the expanding workplace options for introverted employees, the term “introvert” is often associated with inaccurate characteristics and conditions. For example, an introvert is not someone who:

  • Cannot collaborate with colleagues.
  • Suffers from shyness or social anxiety.
  • Fears verbal communication.
  • Wants to be left alone.
  • Is unable to think strategically.

How introverts process and communicate information is much different from extroverts. In a group setting, extroverts thrive in the stimulus of the moment. They’re often quick to offer opinions and share ideas, feeding off the reactions and responses.

Introverts are quite the opposite. Many find the extrovert’s ideal environment overstimulating. Instead, introverts remain quiet while processing information and formulating an appropriate response. Only when they feel that their opinion can provide value to the conversation, do introverts voice their ideas. Introverts avoid competition for dominance in a conversation.

I can relate to these differences on a personal level. As an introvert myself, I faced difficulties contributing to large group discussions early in my career. During my tenure at an organization where I spent 18 years, there was an annual meeting to discuss the next year’s editorial content. Senior executives and managers from several departments participated in the four-hour meeting. Led by our editorial team, I remained virtually silent for the first two years that I attended.

However, in year three my voice broke through the chatter. The room grew silent at either hearing my voice for the first time or realizing that I was present. The floor was mine and I seized the occasion to share my insights and industry knowledge. It was simultaneously terrifying and exhilarating. That moment of courage set me on the path to future leadership opportunities and promotions with the organization. I quickly learned how to make my presence known as an introvert while appreciating my differences from more outgoing colleagues.

Michael Segovia, the senior consultant at The Myers-Briggs Company and TEDx speaker, states this fact well, “We need to honor our preference for Introversion, but that’s not what we tend to do. Don’t apologize for who you are and don’t be embarrassed to ask for help.”

Strategies for Future of Work Introversion

How can enterprises best support and utilize workplace introversion? Here are some important strategies for organizations to ensure that introverts are embraced and heard:

  • Understand the importance of remote and hybrid work models for introverted employees. Identify those employees who would benefit from remote/hybrid options, especially those requesting it on their own. Consider this part of the wellness effort in your organization. Knowing that certain employees are more productive and healthier as a remote or hybrid worker, is the essence of an effective wellness program.
  • Allow breaks in meetings to process information. There can be such a rush to begin and end meetings that appropriately processing information is forgotten. Introverts would be well-served by a short break following extensive discussions to gather their own thoughts and responses. Any questions can be followed up directly between the speaker and the employee before the meeting resumes. A meeting break considers the differences in how people process information, strategize, and communicate their ideas.
  • Check on introverted team members. As a manager or business leader, communication with all team members is critical. However, ensure you’re not overlooking crucial opinions and ideas from those employees with introverted personalities. Introverts thrive in one-on-one and small group discussions. It should be a strategic imperative to gain feedback and maintain an ongoing dialog with employees who are more introverted. When an introvert speaks, listen.
  • Examine how the office is designed? Introverts enjoy working in their own space that offers privacy and quiet. Several years ago, organizations were promoting an open office design with the belief it would spur more collaboration and strategic thinking. However, the removal of office cubicles for open spaces did little to achieve the desired results. While the Future of Work relies heavily on collaboration between employees and departments, ensure there are areas for one-on-one discussions and quiet concentration.

Introversion is not something to be mocked or ignored. Embrace introverts in the workplace and understand their unique ways of solving business challenges. Often, introverts can provide that unique perspective that is missing from group think. The Future of Work is about capturing the skillsets and values of all employees, a tenet of DE&I programs. Introverts now have a voice — it’s time to listen.

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Conscious Leadership as a Future of Work Transformation Attribute

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the previous weeks, we’ve recapped four of the five things discussed during the event.

In our fifth and final installment this week, we’ll be exploring conscious leadership as a Future of Work centerpiece.

Business Leadership Dictates Business Transformation

It is now time to share another thing to know about the Future of Work, which is conscious business leadership. This aspect speaks to the fact that the Future of Work is more than technology. Ask 10 different people their definition of the Future of Work and they’ll give 10 different answers.

However, business leadership really dictates business transformation. Consider diversity, equity, and inclusion (DE&I). While there are technologies that aid in understanding how an enterprise performs in those areas, the mindset of such programs comes from strategic thinking. The same is true for purposeful work and flexibility. Technology often sits in the center with talent alongside it, but it’s the transformation of business thinking that is going to spark the next future state of work.

Leadership Recalibration

The next future state will lead to a rethinking of business leadership. More specifically, a reimagining of our business leaders’ minds to be more empathetic and flexible to understand the perspectives of workers. If business leaders are in tune with the emotions of their workforce, it allows them to understand how workers are feeling and how that is affecting their productivity. Analyzing what is occurring within worker emotions and how, as business leaders, can help and support, can supercharge the effectiveness of their overall leadership. When this occurs, both the talent and the leaders win.

Conscious Leadership Leads the Way

Conscious leadership is the only way forward. While a bold statement, it is true. Business leaders who are conscientious are going to retain their staff, build trust between themselves and their workforce, avoid aspects of “quiet quitting”, lead with empathy and flexibility, and understand the perspectives of their employees. And again, talent is the number one competitive differentiator. Conscious leadership is one of the ways we foster a better relationship with our teams.

Finally, leaders must enable true workplace flexibility to improve corporate culture. Rigidity is really the antithesis of the Future of Work. A flexible workplace culture where we are open, honest, and inclusive of people and their schedules, emotions, and purpose is the ideal corporate culture. This is the way every organization should be run. And ultimately, it is going to help organizations get work done in a much more efficient manner.

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FOWX Notes: November 18 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • Magnit appointed its first-ever Chief Technology Officer. The integrated workforce management platform (formerly known as PRO Unlimited) announced the hire of Mohan Natarajan as its first CTO. A 20-year software veteran, Natarajan joins the company after spending time at Salesforce, Motorola, Cisco Systems, and Silicon Graphics.
  • Direct sourcing platform Opptly launched its Opptly.Connect™ application. The app, part of the company’s innovative array of direct sourcing and candidate management tools, is a unique offering that connects candidates with jobs via AI-driven matching based on actors beyond skillsets, including hard and soft skills, workplace preferences (i.e., remote work, hybrid workplace, etc.), and type of role (FTE, contingent, etc.).
  • KellyOCG announced the appointment of Adelle Harrington as EMEA VP for MSP and adjacent workforce solutions. Harrington, who will report into KellyOCG president Tammy Browning, will oversee Kelly’s vast array of offerings in EMEA, such as SOW/services procurement, direct sourcing, and consulting services.
  • Leading talent marketplace GigSmart announced a partnership with Onfleet. The integration between GigSmart’s Best-in-Class talent marketplace tech and Onfleet’s last mile delivery management software platform will allow delivery organizations to engage, source, and manage candidate while also managing delivery operations and customer communication.
  • Industrial staffing giant EmployBridge completed its acquisition of talent marketplace and workforce management platform BlueCrew. The deal, which was formally announced on October 5, closed this week and will see the two organizations come together to build a “national workforce management platform.”
  • AMS recently announced the launch of its “AMS Verified” talent tech analyzer. The new platform has verified over 1,000 solutions across the talent technology ecosystem, including direct sourcing providers LiveHire, WorkLLama, and Opptly.
  • Allegis Global Solutions, the talent solutions arm of staffing giant Allegis Group, announced that Steve Schumacher is its new president. Schumacher succeeds Chad Lane, who held the role at AGS since April 2010. Schumacher has spent nearly 30 years within the Allegis family of companies and takes over as president effective immediately.
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The Fourth Thing You Must Know About The Future of Work

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our fourth installment this week, we’ll be exploring artificial intelligence as a Future of Work centerpiece.

AI and the Rise of Total Talent Intelligence

Artificial intelligence (AI) is the fourth thing to know about the Future of Work. If there was an informal poll asking to name the leading Future of Work technology, about 90% would say artificial intelligence (a not-so-surprising answer). Of all the technologies available to enterprises that help automate key workforce processes, AI is the pure representation of the Future of Work.

However, there are different shades of artificial intelligence helping organizations optimize the way they get work done and how they think about talent. It’s more than having an artificial persona to help figure things out and make decisions — instead, it’s enabling smarter decisions.

Consider the rise of total talent intelligence. Today, an enterprise’s workforce may consist of 35%, 40%, or 45% non-employees and extended talent. For some, those numbers may be lower, but for others, they’re also higher. Earlier this year, Future of Work Exchange research found that 47.5% of the average company’s total workforce was considered extended, non-employee, contingent, or contract (this figure also includes freelancers, contractors, temporary workers, gig workers, consultants, etc.).

Total talent intelligence is a gateway to understanding the totality of the workforce; a gateway stimulant, so to speak, for total talent management. It’s the idea that enterprises have enough information and data on the entirety of their workforce – including skills, performance, and productivity levels. All of this information allows business leaders and hiring managers to make near-instantaneous, real-time decisions about the talent they need for a new role, project, or initiative.

Total talent intelligence enables smarter, more perceptive hiring. And AI is the way to get there.

AI as a Conduit for Diversity, Equity, and Inclusion Assessments in Recruited Marketing

If bias can be removed from decision-making and technology, and AI is set up in such a way that there is no unconscious bias, then it is possible to understand how diverse the workforce truly is. The Exchange has long said (including many years ago) that a diverse workforce is the deepest workforce. Being able to bring in different voices from different cultures allows businesses to be more innovative and think outside the box. And AI is a perfect conduit for that.

With regard to candidate assessments, there is wonderful technology out there that helps organizations better understand how efficient and effective a worker can be. It helps the business that went through an AI-fueled candidate assessment tool to source the best talent.There are similar solutions for recruitment marketing that have robust AI capabilities. These solutions are more than chatbots; they’re ubiquitous in how they help a candidate feel more comfortable and engaged. A candidate can use a mobile app and understand how to apply for a job. Likewise, the process for onboarding is clear, especially as it relates to healthcare benefits, time off, and open shifts. It’s these solutions that benefit the recruitment and onboarding side of extended workforce management.

On the workforce management side, AI helps with recruitment marketing. The idea that enterprises can program a bot to fill their talent pipeline overnight is quite amazing. Beyond just providing data, artificial intelligence can spark some of these processes that are beneficial to the business.

Turning to the volatile economy and its potential impact on the workforce, predictive analytics and scenario building are about managing these uncertain times. If enterprises are preparing for a recession, it is important to understand where they’ll be in six months. Data can be fed into a solution to help enterprises build a scenario and predict their financial picture or the state of global markets. The same type of data can model where the workforce is headed based on rates of resignations and retirements. Will there need to be cuts based on finances? Artificial intelligence is the perfect fighter against volatility by providing a clearer understanding of the future and how the workforce may look.

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The Third Thing You Must Know About The Future of Work

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our third installment this week, we’ll be exploring the evolution of talent as a Future of Work centerpiece.

Talent and Talent Acquisition Transformed

To begin, the number three must-know about the Future of Work is the evolution of talent as a Future of Work centerpiece. When talking about the evolution of talent as part of the greater definition of the Future of Work, it goes back to how talent and talent acquisition are changing for the better. Major transformations are occurring, but talent helps make the world go round and helps businesses run. It provides a competitive advantage. Talent is the number one competitive differentiator from one organization to another. With the right talent in place, enterprises can do remarkable things.

The fact that talent engagement and talent acquisition have been evolving for some time, speaks volumes for how it has become the centerpiece for the Future of Work. Let’s look at digital staffing, which enables accelerated hiring. Enterprises can find the workers they need very quickly without making a phone call or sending an email to a staffing supplier.

The other link to this evolution is direct sourcing, which has come a long way over the past few years. Direct sourcing is a talent acquisition revolution, but is not a brand-new strategy (the idea of becoming one’s own recruitment agency was spearheaded 10 or 15 years ago). It’s certainly not a new concept, but according to the Future of Work Exchange and Ardent Partners research, it has become one of the number one priorities for businesses today.

Businesses have woken up to the value of direct sourcing. Business leaders enabled with a direct sourcing program and associated technologies have the ability to curate talent into a talent pool or talent community and then segment those workers into tiers by geography, skillset, and compensation, and quickly tap into that community when needed, resulting in true workforce scalability.

Grow the Candidate Experience

Thus, talent communities need to be fostered and nurtured. Businesses need to keep their talent engaged. So much is about the candidate experience, and enterprises should never get away from that. Always touch candidates with value, whether through emails or text messages. Use talent intelligence to know when the best time is to reach out to those in the talent community. This type of end-to-end program helps boost the quality of talent, speeds up talent acquisition and hiring, and improves the way talent is brought into the organization and redeployed in the future.

Again, regardless of the business function, the candidate experience is paramount when sourcing and hiring talent. There needs to be a level of culture-building that extends to clients and candidates and how they perceive the business. Consider how the brand is perceived, down to the colors of the company logo. Are those colors present on the career page and job portal? Do candidates know who the company is and what it stands for? Recognizing and knowing those things goes a long way in building rapport with candidates.

In addition, what is the overall talent experience when applying for a job? Is it easy to apply for a job and is there an assessment? What type of assessment is it? Can it be completed via a mobile app or laptop? Is the assessment aligned with the candidate’s skillsets and the job itself? Does a candidate know if the organization aligns with them from an individual perspective? All those aspects help build up an amazing candidate experience.

Purposeful Work Is Fundamental to the FOW

The other aspect pertaining to the evolution of talent is purposeful work, which will shape the future of the workforce. It is a non-technological component of the Future of Work.

For many, work is a paycheck that puts food on the table for their family, helps pay for their children’s college, and funds vacations and other extra expenses. The concept of purposeful work fits into the idea of what we are doing with our lives. Is there a purpose behind the work that we’re doing? If we’re spending 10 to 12 hours (including commuting) at our places of employment, are we doing something that satisfies us as humans?

Purposeful work has become a crucial way to think about talent and the workforce. People want their work to be purposeful, which causes many to reevaluate where they are in life. They question what they’re doing with their lives. How are they working? Whom are they working for? How do they fit into the Great Resignation, or more appropriately, the Great Resettling? Many workers were either displaced or left voluntarily but will eventually resettle in some way. They may be doing more purposeful work by starting their own business or becoming an entrepreneur. Some become freelancers or contractors to suit a more flexible lifestyle.

Whatever the reason, purposeful work is going to shape the future of the workforce. This is an area that the Future of Work Exchange will always remain incredibly bullish on because it is a fundamental piece as humans to want to have a purpose in how we work.

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The Second Thing You Must Know About The Future of Work

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization. Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our second installment this week, we’ll be diving into the “first-mover advantage” and what that means for innovation and resiliency.

Adoption of Future of Work Accelerants

The number two must-know about the Future of Work is that the first-mover advantage (in this case, early adopters of Future of Work-era strategies and solutions) translates into urgency for innovation. During the scary early days of the pandemic, businesses were either struggling for survival…or were thriving. When we think about where we are today, let’s look at the organizations that adopted some of these Future of Work accelerants: they tapped into remote work, became more diverse and inclusive with their workforce and in their workplace, while also improving their workplace culture and overall work optimization strategies.

Businesses also embraced aspects like artificial intelligence and used their technology more expansively. For example, a Vendor Management System (VMS) wasn’t used just for requisitions, but also to build scenarios and leverage predictive analytics to scale the workforce and understand what could happen tomorrow based on today’s numbers. Doing so could lead to smarter and more educated and intelligent-led talent decisions. Thus, there is an urgency for innovation.

This is not simply about thriving, but surviving as well. Those businesses that have adopted some of these accelerants, whether they’re strategic or technology-led, are much more likely to thrive in the months ahead. The first-mover advantage sets these organizations up very nicely for the future.

Thrive Through Understanding and Embracement

The Future of Work Exchange’s architect, Christopher J. Dwyer, highlighted a discussion he had with a director of talent acquisition, who said it was easy for her company to transition to a remote workforce because it was already a hybrid workplace. The company took what it learned in pre-pandemic times over so many years that it was fairly simple to transition to remote work. It already leveraged both HR and contingent workforce technology and had those systems integrated, so it knew where its workers were across the globe — a company with approximately 300 global locations. She said the company had the capability to know who was working on what projects, where they were located, when their assignments ended, and what locations were being hit hard by a COVID-19 surge, which allowed them to react in real time. Speaking with her months later, said Dwyer, the company was thriving because of the lessons learned and its embrace of Future of Work accelerants during the early days of the pandemic.

This is not to say that a business struggling in 2020 couldn’t be thriving today. The first-mover advantage means that enterprises shouldn’t sit back and watch others pass them by in terms of what they’re adopting and embracing from Future of Work, innovation, and progression perspectives. What else is happening out there? What are their peers and competitors adopting from a technology perspective? How are their business leaders managing the workforce? How are they treating their workforce? Why are they losing talent to other organizations? Why are they getting hit harder by The Great Resignation than others?

The next economic recession will be unique because of existing inflation; however, many industries are doing well and thriving because of lessons learned and the collective trauma experienced over the last three years from the pandemic. During the next downturn, companies are likely to weather the storm much better because of the technology they’ve adopted and the new strategies they’ve embraced. The innovative thinking that comes from those decisions makes companies better suited to handle the challenges of today.

Flexibility Cannot be Underestimated

What does this mean for the workplace? In many respects, hybrid is the ideal workplace model because of the flexibility that workers crave. Obviously, many workers are unable to work remotely because of their job description. And, some businesses look at remote and hybrid work models with concerns about productivity and workforce control. However, time and time again, workers have proved that avoiding a 90-minute commute to and from work allows them to be more productive each day.

It also speaks to the flexibility of taking care of life events. The ability to go to the dentist or pick up a sick child from daycare or school can mean a great deal to workers. Workers are humans, not just numbers on a spreadsheet. It doesn’t matter if you’re a contractor that worked 4.5 hours or an employee who has been with the company for 40 years. These are not faceless workers. We are humans and humans crave flexibility. We want the ability to feel connected to the organization.

A famous CEO of the world’s largest search engine said that “the Future of Work is flexibility.” We’ve been saying this for a long time on FOWX and it’s true: the Future of Work is built on flexibility.

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The Future of How We Work Includes…Naps?

Raise your hand if you’ve experienced burnout at work sometime over the past year. Worker burnout (notice that it’s worker burnout, not just employee burnout; external workers face this issue, too) has become a critical issue in the new world of work, with more professionals than ever before dealing with overwrought anxiety, stress, and both mental and physical exhaustion from their careers.

A study by job board Indeed, released earlier this year, found that 52% of all workers are feeling burned out, which was a near-10% increase from a pre-COVID study. While this increase doesn’t seem like much on the surface, just imagine the cross-section of workers this represents in terms of sheer volume…that’s millions and millions of business professionals, blue-collar workers, white-collar workers, freelancers, contractors, gig workers, etc. that are currently mired in a burnout epidemic.

Too, Ardent Partners and Future of Work Exchange research found that 72% of executive leaders anticipate transforming the way they manage their teams by centering their understanding of workers’ perspectives, feelings, and, yes, stress and exhaustion. This shift in business thinking (a key element of the Future of Work movement) translates into leadership knowing that burnout has become an issue to tackle in an increasingly-evolving world of work.

Nearly two weeks ago, The New York Times ran a feature on Tricia Hersey, the so-called “Nap Bishop” who preaches the value of rest, recovery, and reflection on the human body…and mind.

“Thus the Nap Ministry was born, and Hersey anointed herself its Nap Bishop. She urges followers to use time they might otherwise devote to extra work to sleeping instead, the stretches they’d spend staring at a screen to staring into space. Tense moments given over to worry about disappointing others would be better spent reflecting on our own needs and comforts, Hersey said. It’s about collectively refusing to run ourselves into the ground.”

The most powerful statement in that excerpt? “Collectively refusing to run ourselves into the ground.” Too many of us (the vast majority of us, I would believe) work well past the 40-hour mark each week, dedicating ourselves to our craft, our professions, and our passions. And, just because something is a passion doesn’t mean it can’t burn us out. Even the best-fit, best-aligned roles that make us complete can also make us haggard and exhausted.

When I first read the feature on Hersey and her Nap Ministry, I was a tad confounded myself; after all, taking a snooze at 2pm in the afternoon when you’re supposed to be behind a laptop, on the surface, just seems wrong. And it’s here where Hershey just nails this idea of “rest as privilege”:

“Rest can also feel like a privilege, and many people tell Hersey they can’t afford to lie down when there are bills to pay. She acknowledges that many see walking away from obligations as unrealistic, but counters that devoting even one spare moment to rest is worthwhile, and a practice that can be built on over time.”

Burnout has become an epidemic within the workforce over the past several years, particularly over the last two-plus years due to more and more professionals spending more time in a remote environment, in which the boundaries between “work” and “personal life” are often blurred. Those workers that cannot operate in a remote environment have also been pushed beyond their limits with staffing shortages abound.

I’ve worked remotely for a number of years and decided to experiment a bit with Hersey’s teachings. All of last week, I incorporated more rest, reflection, and yes, naps, into my daily work routine:

  • Monday. An afternoon stacked with meetings and calls means I can’t sneak away for some shuteye during the second half of my work day. I decide to shut down my laptop for 45 minutes at 12pm, play some acoustic Smashing Pumpkins, and close my eyes. My alarm blares as I am in a deep dream state. Immediate insights: Don’t nap when you came home at 12:30am from a concert in the city (again, Smashing Pumpkins), still feel the effects of a COVID vaccine booster, and wake up at 6am to walk the dog. If my alarm didn’t ring, I could have slept for another few hours.
  • Tuesday. My day looks nearly as same as it did on Monday, with a heavier arsenal of meetings during the second half of the day. Without the aura of exhaustion that plagued Monday, I set an alarm for 3:57pm (three minutes before my 4pm meeting) and head for the quietness of the master bedroom at 2:45pm. Immediate insights: This one actually rejuvenated me and gave me enough of a boost to 1) get through the rest of my work day, 2) manage two overtired children for homework and dinner, and 3) be awake enough to catch up on some television with my wife.
  • Wednesday. This is a truer test for the power of naps, with meetings staggered throughout the day (every other hour beginning at 10am). I aim for a 30-minute snooze after lunch. Immediate insights: This was less a “nap” and more “reflection.” I didn’t truly all asleep, but the serenity of sitting on a comfortable bed with nothing but my thoughts helped me refocus on my breathing and thoughts. It was a nice addition to the work day.
  • Thursday. The calls are relentless today, as is my delivery schedule. I notice that my only real opening for rest (or reflection) is at 4pm. I take the opportunity to shut down the laptop a bit early, head to the master bedroom, and set a timer for 70 minutes. Immediate insights: This was, by far, the best nap all week thus far. I had enough energy to handle an extra hour of work while the kids did their homework. And, thanks to Freshly, I didn’t have to cook. And, Thursday Night Football (the entire game, for once) was a real possibility.
  • Friday. Some team meetings in the morning, as well as catching up with old friends in the MSP world. With (obviously) much work to do in a no-call afternoon, I consider skipping a period of rest and reflection today…but when I realize that the weekend ahead is filled with kids’ activities and sports, as well as some FOWX work to tackle, it bodes well for my body and mind to slow down and shut off my mind for a bit. Immediate insights: My final nap during this very, very interesting experiment is absolutely refreshing. Many of us feel exhausted on Friday afternoons, with that edge of burnout carrying into the weekend.

While most of my experiment revolved around naps during the workday, the underlying foundation of Hersey’s mission is not for all of us to shut down and sneak in a snooze, but rather truly rest and reflect during those chaotic hours in which we are toiling away as part of our professional personas. Replace any of the above naps with 45 or 60 minutes of self-reflection or mindfulness, and the result will be the same: some semblance of a solution to burnout in an era when it’s just too, too common. We are all very likely to open our laptops during non-work hours, so there shouldn’t be an issue with grabbing some rest or reflection (or just some quiet non-work time) during the business day.

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