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The Rules of Wellness Have Changed

The Future of Work movement thrives on many accelerants that range from advancements in talent acquisition to innovative tools and technology. However, the realm of humanity, wellness, and culture may be the most critical items in how work continues to evolve.

“Wellness” is often thrown around as a word that reflects healthy corporate “behavior” from the perspective(s) of the workforce (including extended talent), owed to a rise in business leadership’s greater understanding of empathy, inclusivity, and other aspects related to a better workplace. As the story goes, happier employees = more productive (and, hopefully, loyal) workers.

Although the Future of Work Exchange typically discusses how rigidity is the “anti-Future of Work” mindset, something as archaic as a desire for a business’ staff to be productive is absolutely one of those measures that is not bound by time or circumstance. That is, it’s always understandable that an executive remains focused on productivity; without this focus, the enterprise fails.

So why do we need to revisit wellness? Didn’t we just talk about this recently? Well, yes, we did. But that was nearly eight months ago, and, in a pandemic-led, economically-volatile, frenetic labor market-fueled world (both business and personal), the stakes have certainly changed.

A second straight quarter of the U.S. economic shrinking technically means that we’re entering a recession…even though it doesn’t necessarily feel like it. However, many organizations are already taking the steps to prepare for the worst, which means cut to the workforce and the linger specter of layoffs through the remainder of 2022.

And, oh yeah, there’s a still pandemic raging, along with a health emergency for monkeypox. Many, many individuals (as much as 2% or 3% of the total workforce, although that number could be lower or higher) could be suffering from “Long COVID” from past coronavirus infections, with the government still not defining how long-haulers can apply for and receive disability options.

These issues not only mean that wellness in the workplace becomes more important; it also translate into the need to reimagine how business leadership addresses and supports wellness in the wake of an evolving world:

  • Today’s “new” wellness rules should always, always include engagement and experience in the mix. Wellness is more than an employee or worker being physically healthy and appearing to be mentally fit for their role. Leaders must ensure that they expand how they support both physical and mental wellness during whichever turbulent times may lie ahead; whatever worked even during the worst of the pandemic may already be outdated. In nearly three years of consistent business evolution, the very concept of “wellness” has been transformed to include concepts like employee engagement and the talent experience. The total workforce should be engaged with leadership and their teams and coworkers, grounded in a positive workplace experience, and also feel appreciated, safe, and valued. The next generation of wellness strategies should always include engagement and experience as foundational elements.
  • Even the most stoic of performers may have something deeper happening in their personal lives; thus, there is no one-size-fits-all model that will “catch” those that require intermediation. Dips in productivity, a lack of communication, and poor collaboration are all markers of a worker suffering from something negative. These individuals are most often pointed to as the main recipients of wellness support; however, there are many workers that put on a happy face, remain incredibly productive, and seem to have it all together. These workers may not need support on the surface, however, there’s usually an undercurrent of burnout bubbling somewhere. Business leaders should arm themselves with the necessary attitude and knowledge in understanding what the warning signs are for employee burnout.
  • The hybrid workplace requires hybrid leadership…which now requires a more strategic mindset. During the spring and summer of 2020, many business leaders grappled with the complexities of managing a newly-remote workforce in the wake of social distancing, quarantining, etc. Video calls and new modes of leadership were straining, leaving these already-exhausted leaders confounded in how to capture the essence of collaboration without the benefit of in-person operations. Today, the issue has become more severe: onboarding workers can be a nightmare via remote methods, not to mention aspects of reskilling, upskilling, mentoring, etc. Business leaders cannot spend a few hours with a new worker and expect them to function productively while on auto-pilot.
  • Wellness was the answer all along to a problem that has plagued the business arena for nearly 16 months. Yes, we’re talking about The Great Resignation. Although the numbers dipped in May (4.3 million quits as opposed to 4.4 million the month before), an encouraging trend is emerging: fears of a recession, combined with inflation, may be helping to keep workers put. However, all it takes is a small wiggle upwards and we’re back to the much worse, higher trend. The refrain of “happier workers stay with their companies” could not be more true today. If a professional is engaged, satisfied, and having a positive experience while also working for leaders that are mindful, empathetic, and inclusive, it reflects an ideal recipe for wellness that also bodes well for retention. If workers have a flexible work-life integration, it is a powerful attribute that enables true wellness and wellbeing.
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The State of Talent Today and the Future of Work

I recently had the pleasure of joining Utmost‘s VP of Marketing, Neha Goel, on the company’s Contingent Workforce Radio podcast. Neha and I chatted about the state of today’s workforce, the continued transformation of work, how empathy and the candidate experience are altering talent acquisition strategies, the ultimate impact of remote work, and much more. Tune in below.

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There’s So Much More to the Future of Work

There’s so much more to the Future of Work than what we’ve experienced thus far.

Around two years ago, during the very first summer under pandemic-era living, we had all had a strong taste of what the so-called “Future of Work” had to offer: remote work became a normalized attribute of the modern business, corporate leadership was consistently changing in the face of survival, and digitization proved to be a competitive differentiator as enterprises moved operations as a direct plan of attack against transformative times.

Since then, we’ve collectively learned to “live” with a life-changing virus whilst embracing the major changes in the way we address how work is done. While some businesses have instituted “return-to-office” plans, many others have settled on models that work well for both productivity and the satisfaction of flexibility for the workforce.

More so, businesses are operating in environments that are increasingly more digital and more human, two vastly different elements that are shaping the Future of Work for organizations across the world. The Future of Work Exchange has covered these aspects since its inception, however, there is so much more to this movement than what we’ve experienced thus far over these past two-plus years:

  • The (continued) transformation of talent acquisition and the power of “open talent.” The extended workforce continues to grow. Freelancers and contractors, sparked by The Great Resignation, are “resettling” into new and different (and most importantly, flexible) roles that better suit their needs and purpose. The technology behind how we find and engage talent has been centered on innovation more now than ever before. We haven’t even begun to truly think about how functionality like blockchain can change the Future of Work game; just look at an organization like the Velocity Network Foundation, which blends digital wallets, blockchain-fueled credentialing, and a truly foundational, evolving “rulebook” that guides candidates/talent and businesses.
  • The real-deal application of artificial intelligence within the confines of “work.” Just because an organization currently leverages a flavor of AI does not mean that this translates into a true application of the technology. AI can become even more of a Future of Work gamechanger when organizations apply deeper elements of its powerful reach, including driving efficiency in hiring, powering predictive and prescriptive insights, and enabling stronger DE&I efforts in recruitment. Platforms like HiredScore, Glider.ai, Eightfold.ai, and ModernHire are taking AI in talent acquisition and talent management to a new and exciting era in today’s frenetic labor market.
  • The rise of conscious leadership. The realm of conscious leadership follows a similar path to the one paved by empathy, in that nearly every facet of human contact between an executive and his or her colleagues and staff is rooted in a meaningful, genuine purpose. A leader’s core approaches involve them becoming more aware of their actions, more aware of how kind and, yes, conscious, those actions and insights may be perceived by the organization’s workforce.
  • Strategies that began as extensions of extended workforce management that will become table stakes for the world of talent and work…particularly direct sourcing. Direct sourcing experienced its biggest spike in both prominence and utilization since the beginning of 2020 and there are no signs that businesses will slow how they leverage talent pools and talent communities to inject top-tier talent into their organizational projects and initiatives. Direct sourcing technology is evolving, too, in such a way that “Direct Sourcing 2.0,” which follows AI-fueled, digital recruitment-led functionality (as well as next-generation talent curation), will become the prominent form of direct sourcing as businesses progress their utilization of these critical platforms. Providers such as WorkLLama, LiveHire, Prosperix, Opptly, High5, PRO Unlimited (Direct Source PRO, which has recently integrated WillHire into its solution), and AMS are all contributing to the Direct Sourcing 2.0 revolution.
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If You Don’t Have a Chief People Officer, Now Is The Time to Hire One

The “Chief People Officer” isn’t exactly a new type of leadership position, but it doesn’t necessarily have the same history as the Chief Finance Officer or Chief Procurement Officer. At the end of the day, however, this “newer” role may be the most critical for enterprises as we exit and “enter” an intricate period in business history.

Many organizations believe that the Chief Human Resources Officer (CHRO) and Chief People Officer are essentially the same role; while some businesses’ job descriptions of these positions may be one in the same, we are beginning a phase in corporate America that requires more than HR responsibilities in a CPO role…

…which brings us to the topic at hand: if you don’t have a Chief People Officer, you need one.

Let’s review what’s happening in businesses across the country (and the world) right now:

  • Over the past several months, an average of four million workers have voluntarily left their organizations in a movement called (as we all know by now) “The Great Resignation.”
  • While the above may seem like it’s linked to compensation, it’s actually a “Talent Revolution” in which professionals desire joy, flexibility, and more purposeful work.
  • The rate of globalization, combined with an uncertain labor market and pandemic-fueled volatility, means that enterprises need to “future-proof” their operations by harnessing the power of data and artificial intelligence.
  • There is now, more than ever before, a laser-like focus on just how flexible organizations can be in regard to its workforce, technology, and overall business thinking, and;
  • Most importantly, it’s an enterprise’s people that will lead them to the next great era of innovation and success.

Executive HR roles are now focused on developing a proper workforce culture while balancing diversity, equity, and inclusion (DE&I) initiatives, on top of extreme staffing shortages that have long been a hallmark of the economic recovery phase during these pandemic times. To throw even more into the equation, particularly how to combat The Greatest Resignation, develop a flexible workplace environment, foster purpose across the staff, and introduce next-generation analytics into the fold, well, it’s clear that there needs to be a role that blends HR-oriented expertise with a progressive series of skillsets that can transform the greater organization from technology, intelligence, and talent-led perspectives. (I’m fully aware that many organizations blend the CHRO and CPO roles into one, and the enterprises that do this effectively converge many of the best capabilities of each position for maximum value.)

The Future of Work in 2022 dictates that enterprises reimagine how they get work done, especially considering the fundamental transformations happening within the realms of talent, technology, and overall business thinking. The Chief People Officer can be a catalyst for “rebooting” the very notions of work, helping the greater organization foster a dynamic culture of inclusivity and flexibility while preparing it for the ongoing transformations happening today:

  • The Chief People Officer role can be the champion of all things related to diversity, equity, and inclusion (DE&I) by advancing initiatives that may be “stuck” in other functions due to a focus on business operations (and staffing shortages).
  • Many of today’s CPO roles center around data and intelligence; in a business arena that runs on insights, the Chief People Officer can be incredibly impactful by leveraging predictive analytics, AI, scenario-building, candidate assessment and validation tools, and other progressive analytics platforms to formulate a workforce strategy that is founded on intelligence (a powerful initiative that translates into better alignment between the greater organization’s culture and available candidates).
  • A Chief People Officer can be a “coach’s coach” for conscious leadership, empathy-led management, and other “human” elements of the next-generation business leader. There’s been so much discussion lately (ahem) regarding the emotional elements of the workforce and how leaders should be in tune with those as it seeks to better manage its staff. As such, the CPO can effectively measure the emotional facets of the enterprise staff, communicate shortcomings and issues to leadership, and develop a plan to ensure human needs are met in the future.
  • A formidable task, for sure, but the Chief People Officer can be critically valuable in spearheading talent retention efforts. The United States is actively averaging 4+ million resignations since November of last year; if the CPO can tap into what is haunting workers and their ambitions, it can be an invaluable resource for remedying major issues that are causing talent to up and leave the enterprise. The Chief People Officer can be adept at solving employee burnout problems, developing enhanced career development plans, and pinpointing areas of growth
  • Most importantly, the Chief People Officer of 2022 can be a dynamic executive leader that can influence how work is ultimately done. What is the best pathway ahead during today’s unique pandemic times? What is the best remote or hybrid work structure for the organization? How does the business combat The Great Resignation? What’s the ideal means of investing in the workforce from career development and emotional perspectives? How can the enterprise better leverage data, intelligence, and insights to execute enhanced and educated hiring decisions?
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FOWX Notes: December 10 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • I’ve often written about the “human” side of the business arena, with aspects like empathy-led leadership taking center stage as an indicator that the balance between “people” and “technology” is what the Future of Work movement is founded upon. This week’s news that Better.com’s CEO fired 900 employees via a single Zoom call last week is the complete opposite of the progress leaders have made over the past two years. It’s not surprising to see several of the company’s high-profile execs leave the firm in the wake of the Vishal Garg’s blunder, and his apology for the way the terminations unfolded are actually undone by the fact that he accused hundreds of the terminated employees of “stealing” from the company by “working two hours per day.” Even though Garg and his team utilized productivity data to formulate their decisions (for roughly 250 of those 900 employees), the behavior here is exactly why more and more workers are growing disillusioned with archaic leadership traits.
  • The U.S. Senate, unsurprisingly, voted to repeal the Biden administration’s vaccine mandate that would take effect on January 18, 2022. As reported by NPR: “Getting vaccinated should be a decision between an individual and his or her doctor. It shouldn’t be up to any politician, especially in a mandate coming down from that highest authority, the president,” Sen. Mike Braun, R-Ind., who led the effort to overturn the requirement, said during the Senate debate.” The thing about vaccination mandates is this: it’s not about control or authority, it’s about workplace safety. No matter if the Omicron variant is less severe or not (it already appears to be much more transmissible than the Delta variant), the last thing employers want to deal with is another winter surge that will tax the health care system. Vaccine mandates serve two purposes: increase the overall rate of vaccination across the country, and, ensure that workers operating within in-person locations are safe from infection. It’s not an overreach, nor is it an authoritarian play by the government.
  • Longtime Freelancer Management System (FMS) and workforce management platform Shortlist recently rebranded to Worksuite. The solution’s new name reflects the platform’s volume of functionality, including direct sourcing and talent pool technology, global freelancer payment management, as well as all of the hallmarks of the Shortlist offering (such as SOW management, services procurement, deep workforce analytics, compliance and risk mitigation tools, etc.).
  • The first company-owned Starbucks store voted yesterday to unionize. While the size of the store and its workforce are small, this is a major sign that more and more workers, no matter the industry, will see 2022 as a turning point for the transformation of the traditional employer-employee relationship. “Every social justice movement has started from the ground up, from a handful of people who stepped forward to demand change,” U.S. Rep. Brian Higgins, D-Buffalo, said in a statement” (and reported by The Buffalo News). The two key words there? Demand and change. The talent revolution is happening; expect similar instances as we head into 2022.
  • Something that’s not on the business radar for 2022 but should be: employee Net Promoter Scores (eNPS). While eNPS has been around for several years, not enough businesses are leveraging this quantitative means of capturing the qualitative aspects of the employee experience (and employee experience). The Future of Work Exchange estimates that less than 10% of businesses are actively leveraging employee Net Promoter Scores in their greater workforce planning; by understanding the perspectives and feelings of staff, business leaders can formulate the best approaches to talent retention and talent-to-project-alignment.
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Workforce Management Recommendations for 2022

The extended workforce has, for several years, represented the natural advancement of contingent labor and its greater impact on critical enterprise objectives. Coupled with a sharply shifting business landscape, changing market dynamics, and the reimagining of how work gets done, today’s organizations must harness the influence of the symbiotic relationship between talent, technology, and business leadership to usher in a new era of work.

Heading into 2022, businesses in the throes of workforce planning are facing pressure-filled quandaries: how will the pandemic affect their operations in the new year? Will scalability be as critical as it has been over the past two years? How does technology and innovation influence talent acquisition and talent management? The below recommendations will assist enterprises as they continue to plan around the inherent agility of their extended workforce and its impact on the greater business:

  • Embrace the extended workforce as a means of tapping into top-tier talent and fostering enterprise flexibility. The past 20+ months have shown adaptability is key weapon in changing times. There is a major reason why 82% of businesses expect an increase in the utilization of non-employee labor in 2022. The extended and agile workforce enables organizations to better access top-shelf skillsets, deep expertise, and a dynamic relationship that is founded on flexibility. Short-term engagements and mission critical projects supported by agile talent is specifically what empowered business during the pandemic…and that will not change in the months and years ahead.
  • Prioritize dynamic channels of talent, such as talent communities, to fuel critical business endeavors. Real workforce agility is developed through dynamic outlets of talent that can be engaged in a real-time and on-demand way. Talent marketplaces and other digital staffing channels offer simple “search and select” functionality within their deep networks of expertise that allow organizations to build remote teams of appropriate and well-aligned skillsets for crucial corporate initiatives.
  • Develop a strategy to boost the impact of direct sourcing and talent pools. Direct sourcing emerged as a viable talent acquisition strategy within the United States several years ago (after more than a decade of massive adoption in Europe) allowing businesses to act as their own recruitment firms, saving dollars and time on talent engagement. In a post-pandemic world, direct sourcing can help businesses bypass traditional talent acquisition processes (which are often slower and more manual in nature than direct sourcing initiatives), nurture candidates in a meaningful way, and tap into top-tier skillsets as specific needs arise. Direct sourcing can also empower the enterprise brand and culture to attract candidates, a differentiating factor that can be incredibly effective way to attract top talent in competitive markets.
  • Continue to lean on the extended workforce to support business continuity and market competition. The year ahead brings a wealth of optimism to the world of work even though fears of a new coronavirus variant are sparking surges across the world. As such, the global market continues to face considerable risk as these emerging coronavirus variants, particularly Delta and Omicron, continue to raise concern. If the winter brings new surges, businesses will be able to replay the strategies of 2020 and adopt a flexible mindset towards its workforce; the agility inherent in the extended workforce will support (once again) business continuity and allow enterprises to remain competitive.
  • Rethink the application of core skillsets and expertise towards enterprise roles and projects. When markets shift, businesses must frequently pivot to new work models to get work done, survive challenging scenarios, and/or keep up with the demand for products and services. “Work models,” in this instance, are not limited to where work is performed (i.e., remote work or distributed teams), but also include the strategies that apply core employee and non-employee skillsets in a way that promotes flexible alignment between open roles/projects and available talent. In addition, the executive team should invest in upskilling and reskilling opportunities for its workforce to keep up in an age when digitization is a crux to relevancy.
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Here’s How Hybrid Work Can Be Successful in 2022

Last week, my father-in-law drove into downtown Boston for a doctor’s appointment. When I spoke to him later that evening, he said, “Chris, thank goodness you don’t have to drive into the city everyday. Took me almost 90 minutes each way.” (We live in the southern suburbs that are ordinarily only 45 minutes away from the city without traffic.) I joked about not missing any of the multi-highway commutes into Boston, and said, “I’m definitely grateful,” understanding that I’ve been working in some type of remote or hybrid setup for the vast majority of my career.

For many others, though, the idea of remote or hybrid work has only been a reality for less than two years. And for their leaders, well, that’s a much different story.

There has been no bigger business-oriented discussion over the past 20+ months than remote and hybrid work. When the pandemic was in its infancy, many businesses were abruptly forced to close down physical locations and institute near-overnight contingency plans to support their workforce operating under remote conditions. For some, these plans went off without a hitch. For many others, however, the adaptation was bumpy.

While many of us had hoped COVID-19 would be in its eventual endemic form by now, new variants (hello, Omicron) are already portraying 2022 as yet another year that some semblance of uncertainty will remain within the business arena under pandemic conditions. If 2020 was a “shock to the system” and 2021 was a year of adapting to new ways of working, then 2022 must be the year that businesses truly develop Best-in-Class hybrid workplaces.

The biggest trick to hybrid work success in 2022 is, first and foremost, realizing that the past 20+ months were filled with ramifications due to the pandemic, but many of these transformational shifts were, in fact, Future of Work accelerants that forever shaped the ways work is done. And, there also needs to be a real understanding of the fundamental differences of remote work (full-time digital infrastructure) and hybrid work (remote work interspersed with in-office days). Going into 2022, businesses that anticipated a full return-to-office plan are quickly figuring out that hybrid workplaces make the most sense. Ardent Partners and Future of Work Exchange research finds that 72% of businesses are actively planning for the best fit between traditional, in-person structures and remote work, proving that the majority of enterprises understand that hybrid work will become the norm (if it already hasn’t) in 2022 and beyond.

We’re entering year three of a global pandemic and hybrid work is a reality. How businesses tackle this arena in the coming months will ultimately depend on the strategy’s ultimate success:

  • There’s no “return to normal,” so let’s just accept it. Seriously, just accept it! That’s the recommendation. Hybrid and remote work are both here to stay.
  • Rethink how core teams operate and allow them to develop their own best ways of getting work done. Blanket recommendations aren’t going to work for those teams that know their functions better than their executive leaders do. We’re already in the midst of 2022 planning, so each team should be taking this time before the holidays to develop a plan for the year ahead that takes into account the access they need to systems, technology, and, most importantly, each other. Cross-enterprise mandates may work for businesses in which the vast, vast majority of workers are operating in a similar field, however, many businesses leverage dynamic teams that can and will benefit from a workplace structure that aligns well with the work they need to do.
  • Work-life integration can, should, and will be the norm. A play on work-life “balance,” work-life integration is a much better concept for today’s workers that actively experience the unpleasant mixing of work and home life constantly throughout the day (and night). Hybrid work is only successful if leaders cultivate a (digital) workplace environment that encourages workers to take time for themselves and focus on mental wellbeing. How many of us are routinely answering emails after midnight? And, how many of us find ourselves glancing at our laptop screens at the same time we’re cooking dinosaur-shaped chicken nuggets for the kids? When there are no physical boundaries, workers sometimes feel as if they should work more hours because of the easy access to their devices. However, burnout is still very much a reality for too many professionals; business leaders have to ensure that their remote staff can regulate work-life integration in such a way that they are happy, productive, and well-rested.
  • Set workers up for success by giving them the tools, software, hardware, and emotional support they need to thrive. I can remember, during my early industry analyst years, running into a problem with my laptop. A quick walk over to the IT lead’s desk combined with a short wait, and, boom, problem solved. Many workers rely on this speed of service and support when our technology or hardware isn’t working properly (after all, IT is always there to help). At home, though? Software issues take considerably longer, while hardware issues can be catastrophic. Business leaders must ensure that their remote workforce has the necessary, up-to-date equipment to work productively at home. Also of note: the empathy factor. Working from home is not as glamorous as it seems if there are young children around or if workers are dealing with personal or health issues. Empathy-led leadership is just as critical in a virtual environment as it is in an in-person one.
  • Less time in the office does not mean more video calls and meetings. Check-ins are critical, so are one-on-one video calls between leaders and their staff. A constant stream of meetings and conferences, however, can drain productivity. Many businesses attempt to overcompensate for the lack of physical proximity by plugging more virtual conferences on the calendars, often unaware that a worker spending half (or more) of their day on camera or on conference calls. Leaders must whittle down the gatherings and get to the core of collaboration for the sake of productivity and time.
  • Hybrid work strategies should place flexibility at the core. As we wrote last week: expect the unexpected. There are both encouraging and ominous signs developing around the Omicron variant; whichever way this shakes out, though, business leaders must engage agility and push forward in a dynamic manner. A winter surge of cases could be around the corner, or, (hopefully) not. Planning for either scenario is what will drive success around any hybrid work strategy. After all, health and safety are more important than a simple edict to bring workers back to the office.
  • Position hybrid work as more than just a workplace strategy. Some talking-head executives have publicly proclaimed that their businesses are “office culture, first and foremost” and that remote or hybrid work doesn’t make sense. There’s no stopping that type of thinking, however, tell the talented individuals out there that would work for your organization if you had flexible workplace options. The Great Resignation is happening for many reasons, and one crucial attribute of this “Big Quit” is that businesses are not offering flexible conditions after 20 months of experiencing (first-hand, mind you) that they are attractive to top-tier talent. The hybrid workplace (and remote work, for that matter) opens up new channels of talent and expertise…a factor which shouldn’t go unnoticed in a continued war for skillsets.

There’s much more to the hybrid work story in 2022 than just the above thoughts. Business leaders must be aware of the benefits of remote and hybrid work beyond the obvious necessities regarding the pandemic’s ramifications. There are data security and intellectual property concerns, as well, which must be accounted for. Questions remain regarding insurance concerning the workforce. However, at the core, the hybrid work model is what will allow businesses to continue thriving and being agile in the face of an evolving arena.

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“Talent Sustainability” Is the Next Great Workforce Strategy

It’s not easy out there for hiring managers, HR executives, and talent acquisition leaders. Besides both the personal and professional panic over the Omicron variant (even though we’re still in the throes of Delta’s continued rampage), these roles must consistently battle the ramifications of the so-called “Big Quit,” aka “The Great Resignation,” and otherwise known as “The Great Reassessment,” etc. Around these parts, we understand it’s instead a “talent revolution.”

There have been many theories, approaches, and strategies proposed that could curb some of the effects of The Great Resignation, but even now, there is no cure-all series of processes that can outright solve all of the current talent issues that are plaguing organizations across the world. And, to be honest, having more and more attributes of the traditional employer-employee relationship shifting towards the worker in regards to “power” is something that has been a long time coming. Aspects such as flexibility, empathy, better working conditions, and more inclusive workplace environments are all now table stakes for the modern-day workforce.

One of the key facets of the Future of Work movement in 2021 (and even more so in 2022) is the enterprise’s renewed focus on its human capital and overall depth of skillsets across the greater organization (as 62% of organizations are prioritizing right now, according to Future of Work Exchange research). So many major workforce shifts over the past two years, including the overall desire for real business and workforce agility, mean that enterprises must reimagine how roles, jobs, and projects are executed over the short- and long-term, given the natural progression of market, economic, and corporate factors (not to mention the ongoing uncertainty regarding a true end of the pandemic in the United States and across the world).

In 2022, enterprises must build towards “talent sustainability.” The concept of talent sustainability revolves around the idea that businesses can, through their workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, build self-sustaining outlets of talent that 1) map to evolving skills requirements across the enterprise given product development and the progression of the greater organization, 2) reflect existing expertise and skillsets across the enterprise that can be leveraged for real-time utilization, and, 3) allow hiring managers and other talent-led executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

There are, of course, several caveats to a true talent sustainability strategy that represent several key innovations and forward-thinking ideas. These items, listed below, all meaningfully contribute to this progressive approach:

  • A workforce management “system of record” (i.e., VMS, extended workforce platform, etc.) that can blend both non-employee and FTE data to generate true “total talent intelligence.”
  • Access to on-demand talent communities and talent pools via both direct sourcing platforms and talent marketplace solutions.
  • An artificial intelligence-led architecture that augments and transfers the mobility of talent to where it is needed most.
  • Machine learning- and AI-led candidate assessment, skills validation, and talent fraud prevention.
  • A robust DE&I initiative that prioritizes both diverse hiring and inclusive workplace culture.
  • A major emphasis on the depth of skillsets, expertise, and human capital available across the greater organization.
  • Creating a “culture of learning and development” (via upskilling and reskilling opportunities) help the organization hedge against future skill gaps.
  • Joint collaboration between HR and procurement to facilitate total talent management-like capabilities, and;
  • Deeper automation of recruitment marketing, referral management, and other facets of direct sourcing to expand talent pools.

Businesses do not want to be caught off-guard when they have a critical need for specific skills, especially in an era when the vaunted “war for talent” rages on at a level never seen before in workforce management history. The Future of Work is many things, and, talent sustainability is becoming one of its most crucial elements.

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For HR, The Path Forward is Clear: Optimize How Work Gets Done

The Future of Work has many extensions, all of which touch various enterprise functions in some profound manner. As this movement became more associated with the evolving world of talent, enterprise functions such as HR and talent acquisition found that much of the focus on the workforce-related elements of the Future of Work fell to them to enhance.

HR sits in a unique position within today’s transformative business arena: they have the ability to influence how works gets done through a mixture of extended workforce management, its expertise regarding human capital, and, most importantly, total talent intelligence. For the past decade, the very realm of “total talent management” has been mired in conversations around “myth vs. theory vs. reality,” with many organizations believing that there is no true secret formula to managing all workers through a single, centralized umbrella of strategies, solutions, and systems. However, the concept of total talent intelligence, in which businesses have broad-range, on-demand visibility into its total talent network, allows them to effectively understand which resources or skillsets are required for a new project, role, or initiatives.

In essence, total talent intelligence is the “gateway drug” to total talent management. Just a couple of weeks ago, I joined extended workforce management system provider Utmost for a webinar that also featured VP of Marketing (and longtime friend), Neha Goel, who succinctly stated that total talent intelligence served as an ideal gateway for businesses seeking to develop total talent management programs.

The webinar also highlighted the five strategies every HR executive needed to include in their 2022 planning, such as the recalibration of the Future of Work, building towards “talent sustainability,” and reimagining “HR psychology.” Another nugget from the webcast: the fact that 61% of HR executives are actively building towards “talent sustainability” translates into a greater desire to have the appropriate skills for when unknown future needs arise (and, of course, developing a self-sustaining flow of expertise when combined with direct hire and other recruitment strategies).

The event also highlighted the “talent revolution” muddying today’s evolving staffing landscape and how it translates into an escalated war for talent. A multifaceted talent engagement approach for HR moving forward, as Neha and I discussed, must include brand, culture, purpose, and flexibility. HR and hiring managers must blend human and digital elements in navigating this evolving talent landscape to truly encapsulate the notion of work optimization.

For the HR function, this is the true Future of Work. The revolution of talent occurring in the labor market today necessitates that HR leaders inject innovation, transformative thinking, and next-generation technology to spark a renewed emphasis on how work is addressed and done. [Click here to check out a recording of the Future of Work Exchange webinar with Utmost.]

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HR’s Impact on the Future of Work (Upcoming Webinar)

For years, there was an incredible gap between procurement and HR regarding management of non-employee labor. While each function could bring its unique expertise and power to how the greater organization facilitated its agile talent, the truth is that both sides were typically far apart in developing a convergence that could benefit the entire enterprise.

Today, the game has changed. As the contingent workforce evolved and transformed into the extended workforce, HR’s role has become critical in how the average organization integrates agile talent into how work is done. In fact, HR now has the opportunity to recalibrate how it harnesses the power of the Future of Work movement to drive enhanced management of extended talent and contribute to overall enterprise success.

As HR and talent acquisition executives begin planning for the year ahead, it is critical that they employ a series of Future of Work-led strategies and solutions for not only optimizing how work is done, but enhancing the way talent boosts revenue, productivity, and competitive advantages. I’m excited to join Utmost next week (Thursday, October 28, 11am ET) for an exclusive webcast that will:

  • Unveil the five strategies that every HR executive should include in 2022 planning.
  • Discuss why “HR psychology” must be reimagined in order for this function in the year ahead.
  • Highlight how HR can leverage emerging technology to enhance extended workforce management, and;
  • Detail HR’s ultimate role in how work is both addressed and optimized.

Utmost’s VP of Marketing, Neha Goel, will be co-presenting with me as we showcase some new Ardent Partners/Future of Work Exchange research on the evolving role of HR in not only extended workforce management, but within the Future of Work movement, as well. Click here or on the image below to register for next week’s event. Looking forward to seeing you there!

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