Earlier this week, contingent workforce management (CWM) solution PRO Unlimited announced that it has partnered with EQT Partners, who will acquire the company from Harvest Partners and Investcorp. When the acquisition officially closes in the second half of 2021, EQT Private Equity will be the majority shareholder, with Harvest Partners continuing as a large shareholder and management retaining a minority stake in the company.
This major transaction follows a year of aggressive market activity by the veteran MSP and VMS suite of solutions, which has undergone a seismic transformation since mid-2020. A longtime leader in the CWM technology arena, PRO continues to deliver on its promise to reimagine the end-to-end offerings of its core services and automation and become a true “platform” for agile workforce management activity.
“The team at EQT has been following the macro trends around the world of talent and work. They, much like us, see the contingent workforce segment growing at a rapid rate and becoming more and more strategic,” said Kevin Akeroyd, CEO of PRO Unlimited. “PRO was uniquely positioned here because we have the technology, the data, the analytics, coupled with the people / service assets in place, which has been a cornerstone of our MSP business, to not only satisfy the elements of what enterprises need today to manage their agile talent, but also having all of those critical elements inside the same platform.”
In several discussions with Akeroyd over the past several months, PRO’s CEO outlined an assertive range of objectives that mainly included a technological revamp, more dedicated offerings within the diversity and inclusion arena, and on-demand facilitation of data, intelligence, and workforce agility. The acquisition by EQT will allow PRO’s executive team to capitalize on an evolving market while enabling quicker time-to-market for burgeoning offerings for SOW/services procurement and direct sourcing, as well as its unique RatePoint solution.
“This is going to allow PRO to do what we want to do much faster and on a larger, global stage,” Akeroyd told CPO Rising. “EQT didn’t come here to change us or alter the fundamentals of who we are or what we want to accomplish. The vision that we had last year (becoming an end-to-end platform for all things contingent labor) can be realized much quicker with the investment from EQT.”
Historically, PRO Unlimited has not been known for major M&A activity, but that line of thinking changed when Akeroyd joined the organization last year, setting off a string of market-shifting moves that positioned the veteran solution for a major transformation in the months afterwards.
“Our organization went nearly 30 years without a major acquisition. It wasn’t until recently [Editor’s note: PRO acquired PeopleTicker and the Brainnet Group in 2020 and 2021, respectively] that the company started to shift its acquisition strategy,” Akeroyd said. “With EQT as a partner, we can accelerate M&A activity much more aggressively. If we need to buy, we can do that. If we need to build, they’ll support us. And we’ll have the power to partner with those solutions that are complementary to PRO’s end-to-end suite.”
The acquisition is certainly timely, as upcoming Ardent Partners research finds that the agile workforce continues to grow in size, impact, utilization, and prominence: nearly 47% of the average organization’s total workforce is now considered “extended” or “non-employee,” reinforcing the notion that businesses require more comprehensive, dynamic tools to effectively converge traditional aspects of contingent workforce management with the deeper elements (such as direct sourcing, services procurement, etc.) required to maximize the inherent value of the agile workforce.
“The contingent workforce is going to lead the economic recovery. If you look at the numbers and employment data regarding traditional workers and FTEs, they aren’t going up…but the agile workforce is,” said Akeroyd. “The Global 2000 enterprise is alive and well, and they’re largely thriving in this market due to their reliance on white-collar, remote, highly-skilled extended talent. PRO is enabling the average enterprise to achieve this level of success on the contingent workforce front; we are a leader in this solutions industry and what EQT has done is allow us to be a bigger, more impactful part of how businesses harness the power of their agile workforce across the globe.”