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Talent Acquisition

The Recession-Ready Enterprise

There has been great debate in recent months about a recession. Are we already in a recession? If a recession occurs, will it be light or something more impactful? Or will the economy be resilient and avoid a recession entirely? Enterprises in technology and media industries are already reacting to recession fears by laying off tens of thousands of workers. As we move through the first quarter of 2023, how could a recession impact the extended workforce?

Business As Usual

There’s no doubt we’re experiencing challenging economic times. However, businesses must continue with mission-critical projects and initiatives that often require specialized expertise. The skills gap remains inherent in many enterprises, leading to continued demand for contingent workers. And as the Future of Work Exchange research indicates, 47.5% of the enterprise workforce is comprised of extended workers. That figure cannot be ignored, especially during times of economic distress.

Digitization Evolution and Workforce Mercenaries

Despite the recessionary climate, there is an enterprise evolution occurring: digitization. Whether it’s talent acquisition platforms, accounts payable solutions, or larger enterprise resource planning systems, businesses are transforming from tactical (manual) to strategic (digital) strategies across the operational landscape. And with digitization comes the extended workforce.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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BEST OF 2022: Candidate-Centricity Should Be the Nexus of 2023 Hiring

[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]

Sometimes it can be incredibly taxing on our minds to configure the many, many ways the Future of Work influences the way we live, the way we work, and the ways those two intersect. From new technology and innovative platforms to conscious leadership and overall business transformation, the very notion of the “future of how we work” involves so many intricacies that it can make our collective heads spin.

However, in a vacuum, we have to look at the future (and, in this case, the very near future) and configure specific aspects of corporate operations in such a way that they align with the external forces now driving success…or failure.

Talent has become the top competitive differentiator in a market that is increasingly globalized, unpredictable, and disruptive. Businesses that source the best talent, utilize that talent to get work done effectively, and retain that talent are always going to be the ones that thrive in a business arena that is evolving at a breakneck clip.

We’ve witnessed (and, more importantly, experienced) the highs and lows of talent engagement, hiring, and talent acquisition over the past two-plus years: pandemic-led layoffs, the rise of workforce agility, The Great Resignation, The Great Resettling, quiet quitting, quiet firing, and worker empowerment. It’s surely been a roller-coaster for talent acquisition execs, hiring managers, HR leaders, and other executives that hold some responsibility for workforce management within the typical organization.

At the end of the day, however, all of these talent-led transformations lead to one conclusion that should form the foundation of talent acquisition strategies in 2023: a candidate-centric model is the best path forward, considering the risks of an economic recession, continued global disruptions from war and supply chain issues, and, critically, the ramifications of the “talent revolution” that businesses have experienced since March 2020.

There are many reasons why running a candidate-centric hiring model makes sense in the year ahead:

  • Workers are done with being overpowered by their managers and employers when it comes to poor working conditions and a lack of appreciation.
  • Talented professionals have undergone a mental transformation during pandemic times that have forced them to reevaluate the impact of “work” and “career paths” on their personal lives as humans, leading to a desire for more purposeful work.
  • Workers desire true flexibility, not just a free weekly lunch or a ping-pong table in the break room. The flexibility for personal care, child care, elder care, etc. is all-important in today’s workforce; professionals crave the ability to attend their children’s’ events or harness the real power of remote and hybrid work to ensure that they have a proper work-life integration.
  • Candidates have more choices than ever before, regardless of the state of today’s economy. Businesses must stand out from the pack and offer a truly emotionally-engaging experience for their potential workers that leaves a real impression; will candidates gain a sense of trust, as well as an understanding of workplace and corporate culture?
  • Building on the above attribute, candidates desire a seamless and frictionless experience when applying for a job, negotiating terms, and following through the onboarding process. These may seem like more tactical aspects than strategic, but they go a long way towards developing a positive candidate experience for potential workers.
  • Diversity, equity, and inclusion (DE&I) is one of the most crucial elements of workforce management today. As frequently stated on the Future of Work Exchange Podcast, “A diverse talent pool is the deepest talent pool.” Candidates want to know that they will be part of a diverse workforce that also includes a truly inclusive workplace culture.

There’s more to developing a talent-oriented hiring strategy than just being committed to the candidate; enterprises must look to the aspects above and understand that, in a volatile labor market, they need to do so much more than they have ever done before to attract the best-fit, top-tier talent, skillsets, and expertise. The candidate experience is paramount and candidate-centricity hiring models are essential to thriving in 2023.

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The Skills-Based Organization and the Staffing Outlook for 2023

There’s no question that the world of staffing has entered yet another period of uncertainty. Besieged by the chaos of the COVID-19 pandemic and then, thankfully, amped by a greater need for workforce flexibility and an increased utilization of contingent workers, the staffing arena faces a watershed year ahead.

Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses leveraged more extended talent in 2022 than 2021, proving that:

  • The extended workforce’s great bump in utilization wasn’t just an anomaly due to the pandemic’s impact on fluctuating talent needs.
  • Non-employee talent remains a viable and strategic way to not just augment staff, but truly drive mission-critical endeavors with high-quality, top-tier skillsets and expertise, and;
  • With direct sourcing, AI-enabled hiring, and digital recruitment paving the way for the Future of Work movement, the realm of extended talent translates into an opportunity for businesses to thrive during even the most challenging of times.

Glider.ai is a Best-in-Class, next-generation artificial intelligence platform that has disrupted the staffing and recruitment technology markets. Glider AI’s unique talent intelligence platform provides its users with fully-automated tools to boost candidate assessment and allow hiring managers (and other talent management executives) to remotely execute deep, skill-based recruitment strategies with a robust layer of strength and rigor.

The solution recently polled over 130 staffing, recruiting, HR, and contingent workforce leaders on their intentions, challenges, and general perspectives on the talent arena.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

read more

Candidate-Centricity Should Be the Nexus of 2023 Hiring

Sometimes it can be incredibly taxing on our minds to configure the many, many ways the Future of Work influences the way we live, the way we work, and the ways those two intersect. From new technology and innovative platforms to conscious leadership and overall business transformation, the very notion of the “future of how we work” involves so many intricacies that it can make our collective heads spin.

However, in a vacuum, we have to look at the future (and, in this case, the very near future) and configure specific aspects of corporate operations in such a way that they align with the external forces now driving success…or failure.

Talent has become the top competitive differentiator in a market that is increasingly globalized, unpredictable, and disruptive. Businesses that source the best talent, utilize that talent to get work done effectively, and retain that talent are always going to be the ones that thrive in a business arena that is evolving at a breakneck clip.

We’ve witnessed (and, more importantly, experienced) the highs and lows of talent engagement, hiring, and talent acquisition over the past two-plus years: pandemic-led layoffs, the rise of workforce agility, The Great Resignation, The Great Resettling, quiet quitting, quiet firing, and worker empowerment. It’s surely been a roller-coaster for talent acquisition execs, hiring managers, HR leaders, and other executives that hold some responsibility for workforce management within the typical organization.

At the end of the day, however, all of these talent-led transformations lead to one conclusion that should form the foundation of talent acquisition strategies in 2023: a candidate-centric model is the best path forward, considering the risks of an economic recession, continued global disruptions from war and supply chain issues, and, critically, the ramifications of the “talent revolution” that businesses have experienced since March 2020.

There are many reasons why running a candidate-centric hiring model makes sense in the year ahead:

  • Workers are done with being overpowered by their managers and employers when it comes to poor working conditions and a lack of appreciation.
  • Talented professionals have undergone a mental transformation during pandemic times that have forced them to reevaluate the impact of “work” and “career paths” on their personal lives as humans, leading to a desire for more purposeful work.
  • Workers desire true flexibility, not just a free weekly lunch or a ping-pong table in the break room. The flexibility for personal care, child care, elder care, etc. is all-important in today’s workforce; professionals crave the ability to attend their children’s’ events or harness the real power of remote and hybrid work to ensure that they have a proper work-life integration.
  • Candidates have more choices than ever before, regardless of the state of today’s economy. Businesses must stand out from the pack and offer a truly emotionally-engaging experience for their potential workers that leaves a real impression; will candidates gain a sense of trust, as well as an understanding of workplace and corporate culture?
  • Building on the above attribute, candidates desire a seamless and frictionless experience when applying for a job, negotiating terms, and following through the onboarding process. These may seem like more tactical aspects than strategic, but they go a long way towards developing a positive candidate experience for potential workers.
  • Diversity, equity, and inclusion (DE&I) is one of the most crucial elements of workforce management today. As frequently stated on the Future of Work Exchange Podcast, “A diverse talent pool is the deepest talent pool.” Candidates want to know that they will be part of a diverse workforce that also includes a truly inclusive workplace culture.

There’s more to developing a talent-oriented hiring strategy than just being committed to the candidate; enterprises must look to the aspects above and understand that, in a volatile labor market, they need to do so much more than they have ever done before to attract the best-fit, top-tier talent, skillsets, and expertise. The candidate experience is paramount and candidate-centricity hiring models are essential to thriving in 2023.

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The Third Thing You Must Know About The Future of Work

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our third installment this week, we’ll be exploring the evolution of talent as a Future of Work centerpiece.

Talent and Talent Acquisition Transformed

To begin, the number three must-know about the Future of Work is the evolution of talent as a Future of Work centerpiece. When talking about the evolution of talent as part of the greater definition of the Future of Work, it goes back to how talent and talent acquisition are changing for the better. Major transformations are occurring, but talent helps make the world go round and helps businesses run. It provides a competitive advantage. Talent is the number one competitive differentiator from one organization to another. With the right talent in place, enterprises can do remarkable things.

The fact that talent engagement and talent acquisition have been evolving for some time, speaks volumes for how it has become the centerpiece for the Future of Work. Let’s look at digital staffing, which enables accelerated hiring. Enterprises can find the workers they need very quickly without making a phone call or sending an email to a staffing supplier.

The other link to this evolution is direct sourcing, which has come a long way over the past few years. Direct sourcing is a talent acquisition revolution, but is not a brand-new strategy (the idea of becoming one’s own recruitment agency was spearheaded 10 or 15 years ago). It’s certainly not a new concept, but according to the Future of Work Exchange and Ardent Partners research, it has become one of the number one priorities for businesses today.

Businesses have woken up to the value of direct sourcing. Business leaders enabled with a direct sourcing program and associated technologies have the ability to curate talent into a talent pool or talent community and then segment those workers into tiers by geography, skillset, and compensation, and quickly tap into that community when needed, resulting in true workforce scalability.

Grow the Candidate Experience

Thus, talent communities need to be fostered and nurtured. Businesses need to keep their talent engaged. So much is about the candidate experience, and enterprises should never get away from that. Always touch candidates with value, whether through emails or text messages. Use talent intelligence to know when the best time is to reach out to those in the talent community. This type of end-to-end program helps boost the quality of talent, speeds up talent acquisition and hiring, and improves the way talent is brought into the organization and redeployed in the future.

Again, regardless of the business function, the candidate experience is paramount when sourcing and hiring talent. There needs to be a level of culture-building that extends to clients and candidates and how they perceive the business. Consider how the brand is perceived, down to the colors of the company logo. Are those colors present on the career page and job portal? Do candidates know who the company is and what it stands for? Recognizing and knowing those things goes a long way in building rapport with candidates.

In addition, what is the overall talent experience when applying for a job? Is it easy to apply for a job and is there an assessment? What type of assessment is it? Can it be completed via a mobile app or laptop? Is the assessment aligned with the candidate’s skillsets and the job itself? Does a candidate know if the organization aligns with them from an individual perspective? All those aspects help build up an amazing candidate experience.

Purposeful Work Is Fundamental to the FOW

The other aspect pertaining to the evolution of talent is purposeful work, which will shape the future of the workforce. It is a non-technological component of the Future of Work.

For many, work is a paycheck that puts food on the table for their family, helps pay for their children’s college, and funds vacations and other extra expenses. The concept of purposeful work fits into the idea of what we are doing with our lives. Is there a purpose behind the work that we’re doing? If we’re spending 10 to 12 hours (including commuting) at our places of employment, are we doing something that satisfies us as humans?

Purposeful work has become a crucial way to think about talent and the workforce. People want their work to be purposeful, which causes many to reevaluate where they are in life. They question what they’re doing with their lives. How are they working? Whom are they working for? How do they fit into the Great Resignation, or more appropriately, the Great Resettling? Many workers were either displaced or left voluntarily but will eventually resettle in some way. They may be doing more purposeful work by starting their own business or becoming an entrepreneur. Some become freelancers or contractors to suit a more flexible lifestyle.

Whatever the reason, purposeful work is going to shape the future of the workforce. This is an area that the Future of Work Exchange will always remain incredibly bullish on because it is a fundamental piece as humans to want to have a purpose in how we work.

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The First Thing You Must Know About the Future of Work

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization. Over the next five weeks, we’ll be recapping each of the five things discussed during the event. In our first installment this week, we’ll be diving into the evolution of talent and the ever-present phrase, “The Future of Work.”

The Evolution of Talent and Talent Acquisition

When it comes to the Future of Work, one of the first things to know is the evolution of talent and talent acquisition. And this idea of the “evolution of talent” can be ambiguous. Talent is always evolving and has been for a long time. The way that businesses perceive their talent is also evolving. And, the way that those businesses get connected to talent, and vice versa, continues to evolve. It’s also being innovated through technology and new strategies and new programs.

The fact is nearly half of our workforce today is comprised of extended workers or contingent workers. We have aspects like direct sourcing and digital staffing that are making it much easier for businesses to find the talent they need to get work done to address those mission-critical projects and fill the appropriate roles. FOWX and Ardent research has been focused historically on the extended workforce and contingent workforce, but we’re talking about all types of talent.

Thus, talent acquisition as a function and as a series of processes has also progressed. We need to consider aspects like the candidate experience, and the way that our culture and our brand attract new talent into our organization. Many business leaders think of the Future of Work as being centered around technology, revolving around the idea that technology drives the Future of Work. And we  wouldn’t necessarily disagree with that; technology is a critical piece. And for some aspects and attributes of the Future of Work, technology and innovation are the nexus of those areas.

Technology is a Future of Work Centerpiece

Talent and the growth of the extended workforce represent the first leg of the stool with such things as diversity and candidate experience, but also digital staffing, direct sourcing, online talent marketplaces, and core workforce management solutions (such as MSPs and VMS platforms) These technologies are helping us to redefine the way we think about work. We’re living in a world where even though we don’t want to hear the word “pandemic” anymore, the pandemic really did shape what we think about the Future of Work.

It’s really critical to think about aspects like remote work and the technologies that support a hybrid workplace and how we leverage digital workspaces, digitization, and the idea of the digital enterprise, all rolling up into this notion of digital transformation. New technology and innovation are not the totality of the Future of Work, but certainly a centerpiece of it. And when we look at the transformation of business leadership, we often juxtapose this with business transformation or business leadership transformation, as well. It is leadership that dictates strategy, it dictates vision, and it dictates culture. And by proxy, we transform the way business leadership manages itself, manages its workforce, and how it expands its power and control over the organization.

Thus, the transparent transformation of business leadership is really critical, and honestly has nothing to do with technology. It all revolves around aspects like conscious leadership, empathetic leadership, empathy at work, and flexibility — thinking about how we lead in very new and different ways. It’s turning on its head the idea that “the boss” is always this very strict person who’s known for rigidity in how he or she perceives and manages the workforce. Business leaders are transitioning to be more flexible in their thinking. When you combine all these aspects together, that’s the future of work and the view of the Future of Work Exchange and Ardent Partners as well.

Ever-Present Future of Work

Thus, the “Future of Work” phrase is ever-present. It’s everywhere. Back when our FOWX architect, Christopher J. Dwyer, started using this phrase in 2013/2014, there weren’t many others using it. Today, we see so many conferences named “The Future of Work” as well as many websites and research studies. But unlike a lot of phrases that are hot today, it’s anything but hype. It really is this idea of permanence. Much of the change that we’ve gone through as people, as leaders, as workers, and as businesses, it’s not hype…nor is it a fad. The Future of Work is permanence. It’s not going to fade from view.

Future of Work “accelerants” that were once seedlings to the world of work and talent are now table stakes. Remote work, for example, is not new. Many of us have been working in a remote or hybrid workplace for most of our careers. And there are many others who have done so, as well. But for some business leaders and workers, it’s a very new aspect of their daily work lives.

The “Future of Work” phrase is ubiquitous. It’s an omnipresent way of looking at the current and future state of work. We are now focused on how we can improve the way we get work done, the way we manage talent, the way we engage talent, and the way that we treat our workforce. But we’re also thinking about tomorrow and the ways we’re going to get work done depending on several factors, including the economy, politics, global markets, and other aspects that could change the business arena.

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The Future of Flexibility

“Flexibility” has become the de-facto, hot-button phrase to describe how the Future of Work should operate. However, if we dig deeper, the very notion of flexibility transcends the confines of remote and hybrid work.

Take a deep breath for a moment. Think about your current role before the pandemic. Now think about it in the throes of 2020 and 2021. Now think about your role today and how you’re working. Chances are there are some very stark differences between these three moments in time.

For one, the very modes of work have shifted tremendously over the past two-plus years. Those that worked remotely found the transition was easy: just stay the course. Those that already had a hybrid schedule understood how to change their mindsets while also transforming their leadership and collaborative styles. And for those in which remote work was a new concept, there were some growing pains.

As we sit more than halfway through 2022, there are more questions than answers in regard to the concepts of flexibility in the workforce, the workplace, and the work itself. While flexibility has become a core piece of our pandemic-era business lexicon, the truth is that there is so much more to the idea of flexibility than what we’ve experienced thus far:

  • Flexibility also translates into agile thinking regarding the makeup of our workforce. This doesn’t just mean that businesses should increase their utilization of non-employee talent (which, of course, has become a value-driver during these uncertain times), but rather dig deep into all available talent sources and develop a truly agile workforce. Talent marketplaces, digital staffing outlets, and direct sourcing strategies can all enhance the depth of current talent communities and ensure that businesses can be flexible when needed (market conditions, business issues, etc.).
  • Flexibility should cascade down into attributes such as purpose, work-life integration, etc. For far too long, being a “dedicated worker” meant a gold watch at the end of a very, very long tunnel. Now, in the wake of the biggest health crisis of our lifetime, talented professionals seek more from their jobs; the realm of “purpose” and “work-life integration” both translate into workers craving meaningful work that enables them with flexible hours, flexible projects, and a flexible model that allows for unplugged time, more task-oriented collaboration (rather than open-ended coordination), and the ability to reevaluate career paths more frequently.
  • Flexibility means reviewing workplace structures to provide a malleable foundation rather than a rigid “return-to-office” setup. If there’s anything we learned about the coronavirus behind COVID-19, it’s that it’s become an unpredictable harbinger of disease and disruption. Fall and winter surges fill hospitals over capacity, shutter public attractions, and force governments to reevaluate social safety and public health regulations. This all means that hardline, return-to-office planning should not only be canceled, but outright replaced by a flexible foundation that is based on science, the overall productivity of the organization, and what works best for the workforce. Too many business leaders believed that this far into the pandemic was the ideal time to bring workers back to physical locations, when they should have been experimenting with new models and assessing what was best for the business and the mental wellness of its talent.
  • Flexibility should apply to workforce technology and process automation, as well as data science and artificial intelligence. AI and data don’t need to be at the center of every single facet of the contemporary business, but it needs to be at the forefront of how businesses shape talent acquisition and address how work is done. Enterprises must understand the flexibility inherent in today’s crucial workforce and talent tools, like VMS, MSP, direct sourcing, and digital staffing, and tap into the modules that they may have ignored in months and years past. Requisition management and financial/administrative tools are table stakes, however, leveraging “deeper” functionality such as AI-led analytics, expansive candidate matching, candidate experience tools, talent community development, total talent intelligence, and digital recruitment are all incredible doorways into making workforce technology more flexible for an evolving business.
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What is the Future of Direct Sourcing?

Businesses learned a harsh lesson in 2020: those that could not adapt to the major shifts in work optimization were the ones that could not survive months of extreme disruption. As 2021 careens towards its end, another new year is on the horizon, and businesses must prepare for perhaps the most critical period of their history given the direction of the economy and the labor market.

The shift towards “flexibility as the Future of Work” means that enterprises must execute in a more dynamic manner. The companies that thrived and continue to thrive are the organizations that understand and embrace 1) how they want to get work done, 2) the talent and technology needed to get that work done across both the short- and long-term, and 3) the proper balance between human and automation.

In looking at various perspectives in how work was transformed over the past 18 months, there is one strategic program that businesses seem to gravitate towards in convergence with the talent-led world in which we now live: direct sourcing.

Going into 2020, direct sourcing and talent pools were the #1 and #2 (respectively) priorities for businesses; even the most forward-looking organization could not imagine at that time just how critical a program it would be in the face of unprecedented change. Even the most basic direct sourcing programs drive table-stakes value to their owners through a combination of on-demand, plug-and-play talent and a level of hard cost savings. However, many attributes of the world of work and talent were fast-tracked over the past 18 months due to the most serious public health crisis of our lifetimes and its long-ranging ramifications across the scope of business, worker, and personal perspectives.

Direct sourcing went from being an additional way to find talent to a revolutionary means of tapping into the extended workforce to drive better business outcomes. As the business world continues to evolve, even in the throes of a “Great Resignation,” the lowest unemployment since the pandemic began, and “power” shifting to the worker, the continued transformation of talent engagement is now a standard. The question then becomes: How do businesses continue to respond in the wake of being forced to reimagine talent acquisition, human capital, and the agile workforce?

Direct Sourcing 2.0.

“Direct Sourcing 2.0” follows the next generation of direct sourcing strategies and is fundamentally rooted in the linkage between key technological arenas, a renewed focus on the candidate experience, a seamless connection between talent pools and the projects and roles that require specific expertise, and a retooled “hiring manager experience” that takes into account Future of Work-era innovation.

Why the shift to Direct Sourcing 2.0? Isn’t direct sourcing effective in its “1.0” version? Of course. Direct sourcing and its traditional phases (including talent curation, talent pool segmentation, integration into core recruitment streams, talent nurture, etc.) are driving increased value within those organizations that are currently leveraging standard programs. However, that doesn’t mean it can’t evolve. Take into account the major shifts in both business and candidate behavior over the 18 months, and, especially, over the past several months:

  • The “candidate experience” is far deeper than we ever imagined. It’s not just about ensuring that candidates have a positive experience when engaged, but rather extending that experience into areas such as when they are engaged, how they are engaged, the communication methods used for reach out, methods of onboarding and offboarding (seamless, digital, and virtual!), etc. Recruitment marketing automation, digitized referral campaigns, and a mobile-optimized means of communicating with hiring managers all contribute to the next great era of the candidate experience.
  • Hiring managers should be engaging and sourcing talent in a consumerized and enhanced manner for the sake of efficiency and quality. This doesn’t mean that we have to completely meld e-commerce technology with direct sourcing platforms, however, it does translate into taking into account just how effective existing processes are within the hiring managers’ total workload. The greater business must provide hiring managers with the necessary trust and education to ensure that these leaders are converging the company’s main goals and objectives with how they find, engage, and source talent (which will result in superior role-to-candidate matches). In addition, harnessing the power of next-gen direct sourcing automation, recruitment marketing technology, and similar solutions will boost the hiring manager experience.
  • Businesses must go “beyond the brand” and prove that they are fostering truly inclusive workplace cultures that resonate with candidates. An organization’s “brand” can be a powerful tool for direct sourcing; candidates tend to flock to those companies that align with their own beliefs and values. However, businesses must move beyond the brand and incorporate deeper elements of the organization in how it applies Direct Sourcing 2.0 strategies, including communicating its purpose and vision (and ensuring that it resonates with candidates) and how well its preferences in how work is done are broadcast to workers (fully-remote, hybrid, on-site, etc.). A purpose-driven organization wants to establish a more trustful relationship with its candidates, share its core cultural values with them (particularly on the DE&I front), and communicate how open it is to the attributes desired in today’s “Age of the Worker,” such as flexibility, career development opportunities, and the enablement of core skills growth.

Look for the Future of Work Exchange‘s upcoming Direct Sourcing 2.0 research study later this month.

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The Agile Workforce Runs on Talent Marketplaces and Talent Communities

Last year, Ardent Partners predicted that the global business landscape would experience a sharp uptick in the utilization of non-employee labor as a direct result of the pandemic’s sweeping impact on business and human interaction. Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” In 2021, that number sits at nearly 47% and there are strong indications that this percentage will grow as the transformation of talent and work continues forward.

Additionally, 82% of all businesses state that the challenging times of 2020 created a bigger need for extended and non-employee talent. The past 12 months have clearly revealed that workforce scalability is an essential link to economic survival in the now-chaotic, hyper-competitive world of global business. Operationalizing that scalability is the very root of workforce agility, from which businesses can tap into talent pools, marketplaces, clouds, and communities to enhance the work done by the trusted FTE workers, and a range of services and other recruitment streams to build, in real time, a dynamic response to a crucial enterprise initiative. The contingent workforce has become the foundation of workforce scalability, and rightfully so: businesses that survived 2020 and look forward to thriving in the second half of 2021 are actively harnessing the dynamic power of the agile workforce to get work done.

In its upcoming Future of Work Exchange Report for 2021 research study, we discovered that Best-in-Class organizations (top-performing enterprises based on a series of key workforce, quality, visibility, etc. metrics) are 32% more likely to tap into digital staffing outlets for talent acquisition needs. These solutions, which typically include talent marketplaces and talent communities/clouds, offer vetted and high-quality talent for either general positions or specific verticals (such as light industrial, engineering, graphic design, coding, etc.). These offerings are often considered enterprise-grade solutions that facilitate real-time and on-demand talent engagement with independent, freelance, or contract workers via a web-based network or portal.

Talent marketplaces typically offer “white-glove” or high-touch talent management services (akin to Managed Service Providers) to help their clients source the best-fit talent for their project requirements as well as the automation of core workforce management processes (such as requisition management, talent pool development, and back-end financial operations). The utilization of talent marketplaces and digital staffing outlets has increased by over 700% over the past six years, according to our research.

Ardent Partners recently published a definitive guide to the digital staffing and talent marketplace solutions arena, the 2021 Digital Staffing Marketplaces Technology Advisor. Click here to register and download your copy today. This new report will assist executives and professionals understand this evolving solutions landscape and help them find, engage, and source top-tier talent and skillsets.

Download your copy of this critical new research study, and feel free to reach out if you have any questions regarding the new report, the digital staffing technology landscape, how to find the best-fit talent marketplace for your organization, etc.

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The Permanence of Workplace and Workforce Transformation

Around this time last year, there was a spirit of optimism that had been missing for over six months. The waning weeks of 2020’s winter brought disruption like never before, with the spring months forever etched into our minds as a period of uncertainty, fear, and anxiety. The summer of 2020 brought a sliver of hope that coronavirus cases would recede in anticipation of a better fall. We unfortunately know how the story goes from there: inching cases from September through the end of November brought one of the globe biggest’s winter surge before millions of COVID vaccines were administered through the late weeks of winter 2021 and through the spring. And yes, now we’re living a Delta variant world, but there’s at least some science-led expectancy that its enhanced transmissibility will result in a shorter surge than the ones earlier in the year.

If we look back to last summer, though, for just a moment, there was an aura of variability that sparked a temporary wave of thinking in how businesses managed their workforce and structured their workplace environments. “At some point, hopefully soon, we’ll get back to normal.” We’ve been saying it for months since then, hoping that there will be some sort of signal that it’s okay to get back to full office, cluttered highways, and crowded meeting rooms. Maybe there’ll be a point in time when those carefree, pre-pandemic days will once again be a steadfast reality, right?

Wrong.

If there’s anything that we should be discussing now, it’s the permanence of transformation. The pandemic left an indelible mark on how we get work done, from the way we engage talent to the means of aligning skillsets with specific roles and projects. In our personal worlds, we think, act, and move differently. Even those of us who are vaccinated routinely wear masks in grocery stores and other crowded areas. While there will absolutely be a day that we can battle COVID as an endemic piece of our seasonal virus gauntlet (much like the flu or the common cold), the truth is that we are all different from the collective experience of the past 18 months, which will soon be “the past two years” and then the “past 36 months.” We’re looking at a future of on-and-off mask mandates, vaccine boosters, and “embers” of hotspots where inoculation is low. We’re standing up against a continued fight against a “goldilocks” of a virus that will be with us forever.

That modicum of permanence, that we’ve been fundamentally changed…why can’t we accept that in how we conduct business? Do we really think that there will be a day sometime soon when we throw out all of the productivity gains we’ve seen from a shift to remote work? What about the realization that businesses can effectively engage top-tier talent no matter the location? And is there a point in time when enterprises suddenly stop relying on the extended workforce?

Well, no, of course not. Which means that the evolution we’ve collectively experienced as business professionals over the past 18 months is permanent, a series of uniform changes to how we think about talent and how we think about how work gets done. Consider that:

  • Nearly half (47%) of the total workforce is considered “non-employee,” another sharp increase from the year before and likely a result of the workforce agility gained from tapping into this on-demand, top-tier talent.
  • 75% of businesses state that the pandemic forced them to reimagine how they apply skillsets to projects and how they structure their workforce.
  • 70% of enterprises believe that the extended workforce effectively allowed them to be more adaptive during the challenging times of 2020.
  • 82% of businesses expect worker flexibility and related issues (such as empathy) to permanently transform how work is done.

Look at how fast the past year-and-a-half went by and the major talent/work shifts during that time period: remote and hybrid work as fundamental layers of survival, executive leaders managing with empathy and flexibility, the agile workforce becoming even more of a tool for thriving in changing times, etc. Change can be relative in most cases, but today, it is certainly not. We’ve all collectively experienced change in our personal and professional lives, and now the permanence of workforce and workplace transformation needs to be embraced as the current and future state of work. Businesses that don’t adapt and don’t buy into the foundational revolution of change will not only be left behind, but may find themselves never being able to catch up. Everything that’s happened in the greater world of work and talent, be it the viability of hybrid work or the massive shift to worker flexibility, is part of a permanent fixture of change and progression.

Workers understand what’s at stake and it’s the main reason why resignations are at an all-time high in the scope of business history. Worker experience (what we call the “talent experience” here at FOWX) is paramount for career development and work/life balance. Flexibility has cascaded down into the very fabric of the workforce and will forever become a crucial piece of the overall talent experience.

Given the uptick in extended talent utilization, the workforce has changed. Given the uptick in remote and hybrid work, the workplace has changed. Given the requirements and criticality of flexibility and the employee experience, the worker has changed. Permanently.

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