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Digital Staffing, Talent Marketplaces, and the “Elastic Workforce”

TalentTechnology and Innovation by Christopher J. Dwyer on

It’s no great secret that the many layers of talent acquisition and talent engagement have been transformed over the past two years. Businesses, dealing with both a “Talent Revolution” and “The Great Resignation,” continue wage war for skillsets and expertise in an on-demand economy that demands agility and flexibility.

Digital staffing solutions and talent marketplaces have been augmenting talent engagement for a number of years. Ardent Partners and Future of Work Exchange research have been covering, evaluating, and following these platforms for nearly a decade; we have discovered that adoption of these solutions has increased nearly 725% since 2015, a surefire marker of the high-impact, top-tier benefits of these platforms.

There’s a reason why talent marketplaces have become such critical pieces of the Future of Work puzzle: they drive true workforce agility, scalability, and flexibility. Future of Work Exchange research found that, in 2021, nearly 84% of digital staffing and talent marketplace users stated that their extended workforce drove true scalability and flexibility in the face of challenging times. Being able to plug-and-play talent as the market dictates is a powerful competency that can empower enterprises of all sizes with an ability to engage with many of the best and brightest minds in an on-demand manner. Throughout the toughest days of 2020 when uncertainty reigned, companies were constantly reshuffling their workforce strategies.

In 2021, those businesses that could effectively harness the power of a scalable workforce were the ones that entered 2022 with the ability to thrive during evolving labor market conditions. Best-in-Class organizations are 32% more likely to tap into digital staffing outlets for talent acquisition needs. These offerings are often considered enterprise-grade solutions that facilitate real-time and on-demand talent engagement with independent, freelance, or contract workers via a web-based network or portal. Talent marketplaces typically offer “white-glove” or high-touch talent management services (akin to Managed Service Providers) to help their clients source the best-fit talent for their project requirements as well as the automation of core workforce management processes (such as requisition management, talent pool development, and back-end financial operations).

I encourage you to join Bluecrew, Ardent Partners, and the Future of Work Exchange on Thursday, February 24 at 1pm CT for an exclusive webcast on the advantages of the talent marketplace model, its impact on building an “elastic workforce,” and the core workforce strategies required for successful extended workforce management. Click here on or on the image below to register.

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With Ceridian Partnership, PRO Unlimited Doubles Down on the “Worker Experience”

Solution ProvidersTalentTechnology and Innovation by Christopher J. Dwyer on

Are we really going to mention “The Great Resignation” in the first line of a Future of Work Exchange article? Yes, we are, but for good reason. Much has been said of the “talent revolution” that is occurring today: workers are finding themselves at a veritable crossroads in which the needs and desire for flexibility and cultural attractiveness are becoming prerequisites for their next career moves. Compensation is key, but the experience is truly paramount.

In a similar manner, much has been written about the “war for talent,” even in pre-pandemic times. For years now, businesses have had to do all that they can to catalyze talent acquisition and talent engagement. When aspects such as workplace culture and business environment become key reasons why a worker would choose to bring their talents to an organization, the overall “talent experience” suddenly rises as the top differentiator for enterprises in attracting new talent.

To that end, integrated workforce management platform (IWM) provider PRO Unlimited recently announced an exclusive partnership with global human capital solutions provider Ceridian. The partnership will focus on the integration of Ceridian’s unique Dayforce Wallet into PRO’s innovative Worker Experience solution. Extended workers will have direct access to net pay as it is earned; after an on-demand pay request is completed within the Dayforce Wallet mobile app, funds are deposited directly into workers’ Dayforce Wallet accounts (which can then be transferred to checking accounts, withdrawn for cash, used to make purchases, etc.).

“It’s really about rethinking this industry in the sense that the extended workforce is more than just placing and filling roles,” said Jessica Kane, Chief Client Officer, PRO Unlimited. “We want to bring all of that talent-fueled data and intelligence together for the best possible worker experience. Businesses want to attract the best and brightest workers, and this partnership with Ceridian will certainly drive more choice into the overall talent experience.”

Future of Work Exchange research finds that nearly 80% of businesses are now focused on transforming their workplaces into more attractive places to work, a statistic that reflects the core mindset of enterprise leaders across the world: develop an alluring, positive environment in which candidates what to work and thrive.

“Skills have really become the new currency,” said Kane. “We want workers to be able to utilize those skillsets, combined with our data and intelligence, to support them along their career journeys and enable them to choose the right paths. Thinking about the opportunities and the clients that offer these roles, how do enterprises attract workers to these positions? Combining our data ocean and integrated workforce platform with on-demand pay through Ceridian, we can leverage all of these innovations in helping workers purse their passions.”

“Worker Experience is a standalone solution that will revolutionize how businesses transform the overall candidate and worker experience,” said Kevin Akeroyd, CEO of PRO Unlimited. “Functionality such as worker engagement and profiling (amongst other processes) are already integrated into our platform via WillHire, however, this new partnership will enhance those pieces of our solution and push worker experience management into the extended workforce.”

The concept of “day pay” has become a hot topic in the extended workforce world, as industries such as light industrial, warehouses, and other shift-based businesses experience a sharp uptick in the utilization of non-employee labor. As businesses in these sectors strive to build compelling and engaging candidate experiences, traversing into on-demand pay will become a critical measure. PRO Unlimited certainly understands the implications of this innovative market shift, which is reflected in this unique and pioneering partnership with Ceridian.

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“The Great Resignation” Is a Problem for All Businesses

Business LeadershipTalent by Christopher J. Dwyer on

I know, I know. We’re all getting sick of the phrase. It’s one of the main reasons why we need to look farther and deeper for why “The Great Resignation” is happening instead of pointing at the big, headline-inducing numbers. While we all wait with bated breath for the Bureau of Labor Statistics’ next report on resignations (the last one, which covered November 2021, showed a then-record 4.5 million quits in the United States), let’s take a moment to remember this:

The “talent revolution” is happening across all sectors and industries. I’ve heard conversations in which point to specific verticals as being more prone to quits than others, particularly areas like hospitality, restaurants, retail, travel, etc., considering that employees within these industries are more likely to desire flexibility, better pay, safer working conditions, better work-life integration, clearer career pathways, etc.

However, this discussion leaves so much more out of the equation. Take, for instance, this now-weeks-old article from The New York Times. It talks of the low-income sector’s turnover rates as a big reason why The Great Resignation was continuing to shatter monthly records consistently. But then we have this piece from my hometown Boston Globe, which finds that a booming local market (biotech, perhaps the “hottest” of industries at the moment) faces the same issues as other industries:

“About 16.5 percent of life sciences employees in Massachusetts voluntarily quit their jobs last year, a recent survey from research firm Radford found, up from 13 percent in 2018. Both figures are high enough to affect a company’s effort to grow.”

Massachusetts has become a hotbed of biotech giants and startups alike. It’s home to one of only two companies that offer an FDA-approved COVID-19 vaccine (Moderna). And it’s now facing the same staff shortages and turnover rates that other industries have been experiencing for nearly a year.

One critical, yet overlooked, reason why The Great Resignation continues to be an annoying issue is no business leader wants to believe it’ll happen to his or her industry…until it actually does, and by then, the numbers will point to the fact that it’s been happening for quite some time, right under their noses. All the more important, then, that enterprises attack this problem right at its foundation: talent.

Look at the media/relations/advertising industry (or industries): this fantastic article at AdAge is FILLED with quotes from leading ad execs that all state a common refrain. They understand that the market is shifting, that talent acquisition must change (and change quickly), and that Future of Work attributes, especially the extended workforce, are a means to success during these strange times:

“One potential upside that Ad Age reported on last year was that ad industry turnover isn’t a true “brain drain”—employees might not be qualifying for W-2s, but because contract work is thriving again, many are leaving staff jobs for freelance. In fact, an estimated 50% of the ad industry could be freelance within the next decade.

“We see the hybrid workforce as a win/win,” says Brett Channer, founder and CEO of Mass Minority. “As we grow across North America, this gives us access to a wider range of talent representing the market we serve.” For anyone who might see an increase in various state income tax requirements as a deterrent to freelance or location-agnostic hiring, Channer notes that though “it does add cost to our payroll operation, those costs are lower than the overhead to office these people.””

Purpose is a big contributor to the Talent Revolution. Flexibility is a core ideal, as well. Remote and hybrid work are non-negotiable at this point. These are the foundational aspects of what talent wants, what talent needs, and what talent will not sacrifice in 2022 and beyond. The Great Resignation is not just an issue for specific industries or verticals, but rather all enterprises within corporate America. If businesses can welcome the transformation of talent, harness the power of Future of Work strategies and tools, and truly embrace the workforce shifts happening today, there is hope that The Great Resignation will be looked back on as a watershed moment for workers in these progressive times of the past two years.

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The Future of Gig Work

Talent by Featured Contributor on

[Today’s guest contribution was written by Tim Minahan, EVP Strategy and Chief Marketing Officer at Citrix.]

Hybrid work has opened the door to a new kind of “gig with benefits” that may upend the model. And that’s good news for Corporate America.

Workers are leaving jobs like never before, and it’s causing a shortage of talent that has companies around the globe reeling. According to a recent survey conducted by Citrix, 40 percent of 1,000 knowledge workers in the US have left at least one job in the past year or are considering doing so. It’s been dubbed “The Great Resignation.” But it’s really “The Great Transformation.”

Contrary to what’s being reported, workers aren’t bailing for traditional reasons like more money or a better title. The majority are jumping ship for jobs that give them the freedom to do meaningful work from the location of their choice and provide equal opportunities to contribute and advance their careers. As revealed by the Citrix survey:

Money isn’t Everything

Make no mistake: salary and benefits are important. But they aren’t what’s inspiring workers to seek new roles. Among those surveyed who have changed jobs in the last 12 months, more than half took a pay cut. And 60% joined startups and accepted equity in exchange for salary.

Flexibility is Key

Today’s workers want flexible arrangements that allow them to choose where they work best. An overwhelming 80% of respondents to the Citrix survey said it was “very” or “somewhat” important that they be able to “work from anywhere,” and 55% said they would take less money to do so.

Employee Experience has Never Mattered More

Modern employees want to engage in innovative work, be productive and make meaningful contributions to the business that are valued without interference from complex technology and processes. And they’re likely to move on if they can’t:

  • 60% of workers have left jobs for positions that provide more opportunities to innovate and try new things.
  • 38% bolted because they were not engaged in or passionate about their former role.
  • 31% were frustrated by overly complicated technology and processes.
  • 47% believe they can do more meaningful work in their new roles, and;
  • 13% saw it as a way to inject certainty into their future and regain some of the control they’ve lost during the pandemic.

If all of this sounds familiar, it should. In 2009, a similar exit took place as workers across the knowledge economy began pursuing consulting and freelance work, creating the so-called “Gig Economy.” They left for many of the same reasons workers are moving on today. But the stage is set to bring them back.

In addition to why workers leave, the Citrix survey sought to understand what makes them stay. And it found:

  • 41% feel their benefits are competitive and beyond financial security, provide for their physical and mental well being.
  • 40% can work flexibly.
  • 27% are afraid to make a change given the ongoing uncertainty.
  • 12% will lose stock options or a retirement plan if they leave.

All of this bodes well for Corporate America.

In embracing hybrid models for work and digital technologies that empower people to work when, where and how they choose, companies can create a new class of “gigs with benefits” that provide the flexibility and autonomy that freelance, contract and gig workers crave along with the stability that has become increasingly attractive as the pandemic wears on.

And in doing so, they may lure back some valuable talent with the skills to keep business going and growing.

Creating the Space to Succeed

With the right digital workspace solutions, companies can remove the friction from work that frustrates and slows employees down. And this is critical, because when employees feel empowered by the solutions they use rather than hamstrung by them, they can focus, innovate and deliver value.

Narrowing the Digital Divide

They can also narrow the new digital divide that hybrid models threaten to open by creating an equitable environment in which employees can engage and collaborate in a transparent and efficient way regardless of where they are located.

Whether at home, in the office or on the road, digital workspaces provide employees with consistent, secure and reliable access to all of the apps and information they need to perform at their best.

Winning the Battle for Talent

The balance of power has shifted. Employees are no longer demanding flexible jobs that allow them to innovate and move forward, they’re commanding them.

To remain vibrant in one of the tightest labor markets the world has ever seen, companies need to come to grips with this and get on board with the new, flexible work models that will drive the Future of Work and leverage them to cultivate a workforce that is flexible, agile, and empowered to adapt to changing conditions and move their business forward.

Tim Minahan is the executive vice president, business strategy and chief marketing officer at Citrix, a leading provider of digital workspace solutions.

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In 2022, the Future of Work Must Be Driven By “Purpose”

Business LeadershipTalent by Christopher J. Dwyer on

The Future of Work means very different things to different executive leaders, workers, and business professionals. For some, it’s a focus on technology, innovation, and new forms of automation. For others, it’s about the strategic transformation of how the greater business operates. For those in HR, talent acquisition, or contingent workforce management, it’s an evolving focus on how talent is engaged, sourced, and onboarded. And, historically, the Future of Work simply translated into the achievement of better business outcomes via the utilization of new solutions and strategies.

In 2022, however, the Future of Work must be driven something that affects all levels of the enterprise and its workforce: purpose.

The “Talent Revolution,” which is what “The Great Resignation” is truly driven by, is a deeper representation of this statement. Workers are leaving their jobs because, in an age when work defines who we are as people, there should be some semblance of humanity, emotion, and, most critically, purpose behind what we do. The COVID-19 pandemic thrust all of us into a collective reawakening of sorts; when faced with consistent anxiety, stress, and trauma, workers became more human and began to integrate the emotional and professional sides of their personas.

Work attributes such as flexibility, remote and hybrid work, empathy (and empathy-driven leadership), pre- and mid-pandemic workplace safety standards, and an inclusive culture are crucial ideas for the modern-day worker. Too many business leaders are pushing the wrong agenda in regards to the so-called “Big Quit,” in that workers don’t want to work, don’t want to commute, and are only looking for higher compensation.

The truth is this: workers today want to work, but they want that work to have a purpose that aligns with their beliefs, their goals, their journeys, and their cultural personas. On the surface, it’s the ability to say “I love my job,” and, going much deeper, the ability to state, “This job fulfills my purpose.”

Tens of millions of workers left their positions in 2021, a record year for resignations. In the early days of the pandemic, many professionals were grateful to be working, to telecommute, and to continue providing for themselves and their families during uncertain times and the biggest health crisis of our lifetime. During the pandemic rollercoaster ride, many professionals began to understand what they wanted from their careers and their jobs, owing a newfound sense of purpose within the “how” and “why” of work.

Every business executive should be placing purpose in perspective in how they manage their staff, how they engage and acquire talent, how they lead and mentor their talent, how they operate the overall enterprise, and how they integrate technology and innovation into corporate processes and initiatives. Purpose is a multi-faceted concept that will drive the Future of Work in 2022; it is up to businesses to support and cultivate the symbiotic relationship between purpose-driven thinking and the way the organization addresses how work is done.

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The Extended Workforce is a Cornerstone of the Future of Work

Talent by Christopher J. Dwyer on

Over the past several months, I have been focused on (amongst many other research findings) a key statistic in Future of Work Exchange research: 47% of the average organization’s total workforce is considered “extended” or “non-employee.” This means that nearly half of the staff surrounding you (or, of course, working remotely) is comprised of temporary staff, SOW-based labor or professional services, gig workers, independent contractors, freelancers, etc.

Back in 2014, based on the trajectory of the growth of the contingent workforce, Ardent Partners had boldly predicted that it was a matter of when, not if, this workforce comprised half of the average company’s total staff. “Accelerants” along the way, particularly the growth of digital staffing, advanced Vendor Management Systems, Managed Service Providers expanding their breadth of offerings, and direct sourcing, all played vital roles in pushing the extended workforce to where it is today.

Of course, the pandemic played a role, too, in that more and more businesses found that the best way to be agile, and the best way to scale their workforce up and down as the market dictated, was to heavily-involve extended talent into their organizations. Future of Work Exchange research found that 82% of enterprises derived true workforce scalability and flexibility from extended talent throughout 2020 and 2021, with another 70% of businesses stating that the extended workforce assisted them with “business continuity” initiatives in the face of uncertain economic times.

That’s right: the extended workforce wasn’t just a way for businesses to leverage on-demand talent when and where they needed it…it was a way for enterprises to survive and thrive when the world was in utter chaos.

There are other critical aspects related to work optimization that were accelerated due to pandemic times, including remote and hybrid work becoming table stakes and the rise of more welcoming workplaces. These are all crucial attributes of the Future of Work that have been, since this site launched, significant conversation pieces around how enterprises effectively get work done.

Think about it: the Future of Work movement has always followed, amongst other key focal areas, a considerably powerful mantra. Optimize how work is done. In both the good times and the bad, non-employee talent has been there to help businesses maintain continuity, support resiliency efforts, and, most importantly, serve as a talent-fueled boost to true workforce scalability. Getting work done today means tapping into the very strategies that support Best-in-Class extended workforce management, including:

  • Boosting candidate experience and hiring manager experience efforts with “Direct Sourcing 2.0” technology and approaches.
  • Applying the next-generation functionality and purpose-driven technology of today’s extended workforce platforms to both tactical and strategic elements of extended workforce management.
  • Deriving value from integrated workforce management systems that can play “platform” roles in managing all facets of the extended workforce, from direct sourcing to SOW management.
  • Providing upskilling and reskilling opportunities to talent pool candidates as a way to enhance talent redeployment efforts.
  • Developing true talent sustainability that can blend total talent intelligence with talent nurture processes to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

The extended workforce will soon comprise half of the total global workforce. As enterprises continue to optimize how work is done, this workforce will continue to be a crucial cornerstone for the Future of Work movement.

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The Four-Day Work Week Can Be A Reality…But Not Until the Pandemic is Over

Business LeadershipTalent by Christopher J. Dwyer on

Researchers at Cambridge University, Boston College, and Oxford University, not-for-profit organization 4 Day Week Global, UK think tank Autonomy, and the 4 Day Week UK Campaign, along with over 30 businesses across the UK, are set to begin a trial of four-day work weeks from June until December 2022. The study, which is open to other companies that apply before the program starts, aims to put real-world data behind the benefits of the four-day work week. “The four-day week challenges the current model of work and helps companies move away from simply measuring how long people are “at work,” to a sharper focus on the output being produced. 2022 will be the year that heralds in this bold new future of work,” Joe O’Connor, pilot program manager for 4 Day Week Global, told Mashable earlier this week.

The four-day work week has long been perceived as a savior for productivity and a boost for overall employee engagement, allowing employees with the option to savor three-day weekends and spend more time with their families and loved ones. An “automatic” additional day off every week would certainly improve mental health, employee wellness, and help alleviate some of the issues that workers have been dealing with over the course of the past two transformative years.

I was highly encouraged by a study run by the Reykjavík City Council in Iceland in which 2,500 employees participated. “Workers reported feeling less stressed and at risk of burnout, and said their health and work-life balance had improved. They also reported having more time to spend with their families, do hobbies and complete household chores,” the BBC article stated.

Here’s the caveat, though: the Iceland trial took place from 2015 to 2019. And, the upcoming UK experiment will take place during a pandemic.

Nearly every facet of both life and business has been altered in some profound manner since March 2020. Many of the attributes of work, including traditional commutes and afternoon lunches with peers, were taken for granted the second our cities and towns went in lockdown. In fact, with the Omicron variant raging across the United States and other countries around the world, we still those aspects for granted whenever there’s an exposure or infection and we’re quarantining for five, seven, or ten days (depending on country-specific guidance and restrictions).

The Future of Work Exchange was created with many concepts in mind, but one core goal was to point to the forward-thinking ideas, technology, and strategies that support work optimization and the Future of Work movement. “Flexibility” is a linchpin to how companies enhance how work is done in today’s evolving business environment, and, yes, that does include progressive approaches such as the four-day work week. This mode of work will have its benefits, no matter when it’s launched; employees will feel more engaged, workers will be able to connect more with their loved ones, and, yes, there is the fact that staff will work “smarter, not harder” and improve overall productivity.

There are reasons, though, why right now (meaning, literally, right now) may not be the proper time to launch such an experiment. Here’s why:

  • The prevalence of remote and hybrid work is translating into a failure to “disconnect” from work. I can attest to this first-hand: there are typically two or three evenings per week (sometimes more) when the bright lights of my laptop illuminate my home office while I’m listening to a new album or film score, typing away and not noticing that it’s 1am. For many workers that are now part (or have been part of) remote or hybrid infrastructures, the issue of “burnout” has always been an issue. Sometimes, no matter what the calendar looks like, a worker is going to put in well over 40 hours (and possibly close to 50) if they cannot disconnect from their strategic projects and initiatives. It’s a much different story in light industrial and similar industries, because…
  • Four-day work weeks are not “one-size-fits-all,” as in-person operations heavily favor a shortened calendar (with some risk). When forklift drivers, picker-packers, and those directly on the shop floor have the ability to condense their work into four instead of five days and maintain their productivity, it’s a win-win for both employees and executives. As stated above, however, white collar workers are not guaranteed to not work on those fifth days given the easy access to enterprise systems and their home office setups. The “risk” for non-remote employees is quite straightforward: what happens when manufacturing targets aren’t hit, or when “stow” goals are off at the end of the week? There is inherent risk built into four-day work weeks for these types of industries, that when mitigated, will surely be outweighed by other benefits.
  • There is too much uncertainty regarding the pandemic and its immediate workforce ramifications. “The Great Resignation,” which we call the “Talent Revolution,” is masking the true foundation of the long-term labor market. There is no way to conduct specific types of work-based experiments when, in the United States alone, over four million workers are resigning monthly from their positions. There are still big-name CEOs and executives that eschew remote and hybrid work, not to mention the fact that COVID cases are on a seven-day average of over 800,000, nearly triple the amount during the horrible 2020-2021 winter surge. It may be too much to say that COVID needs to be endemic before businesses begin tinkering with four-day work weeks, however, the next couple of months will prove to be yet another series of uncertain days when businesses will flirt with vaccine mandates for employees (and customers), staggered opening depending on caseloads, and other reactions to an ongoing public health crisis.

There are many other issues with the shortened work week that are linked to the “customer experience,” in which a day in which employees aren’t manning call centers or “Contact Us” chats could negatively impact relationships with key buyers. This has been a key pivot point for artificial intelligence in the workplace, allowing AI-led interactions help customers. As this form of AI becomes more prevalent (and accessible), businesses will have an easier time moving to the condensed work week. For now, however, the pandemic brings too much disruption, especially in the throes of the Omicron surge.

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The Four Things that Will Determine the Future of “The Great Resignation”

Business LeadershipTalent by Christopher J. Dwyer on

By now, you’ve heard the phrases. “The Big Quit.” “The Great Resignation.” “The Great Reassessment.” Around these parts, we’ve typically referred to the massive, massive numbers of workers voluntarily leaving their jobs as a “talent revolution” unlike anything businesses have ever experienced before. Calling this a “revolution” rather than attributing the volatile labor market solely to a continuously-raging pandemic is selling short so many aspects of what today’s workforce truly wants, needs, and, most importantly, deserves.

In December alone, 4.5 million workers resigned from their positions. In September of last year, it was 4.4 million. October and November’s stats were just as eye-opening. For nearly the past year, the Department of Labor has constantly been breaking its own records for the “highest number of resignations in a single month,” with May 2021 serving as the first solid month of The Great Resignation.

Halfway through the first month of 2022, the expectation is that January will topple those December 2021 figures, adding to an already-volatile labor market that is consistently disrupted by yet another coronavirus variant, uncertainty regarding vaccine mandates, and other market-shifting dynamics that are proving to turn 2022 into yet another transformational year for the world of talent and work.

While I’m a bigger fan of the phrase “talent revolution” in lieu of “The Great Resignation,” the facts don’t lie: tens of millions of workers have left their roles over the past nine months and there are too many reasons why to list out in a single article on the Future of Work Exchange. The focus should be on solving this, not merely talking about how disruptive it is (although this is certainly a gigantic pain to hiring managers, HR execs, and talent acquisition leaders that are absolutely struggling to fill positions, especially in certain industries).

That being said, here are three things that could determine the future of The Great Resignation:

  • The Omicron variant’s peak hitting rural America, the South, and pieces of both the Midwest and the West Coast. There are optimistic signs that Omicron is peaking in the Northeast (where I call home in Boston), New York, Washington D.C., etc. Many of the jobs quit over the past year have been in industries that have shouldered the brunt of the pandemic’s worst, whether it’s in retail, healthcare, hospitality, etc. These are positions that are not, unfortunately, prone to flexibility, safer worker conditions, and competitive compensation. The constant rollercoaster effect of the pandemic’s surges and waves have meant that workers cannot appropriately support remote learning when it was the only option, cannot work due to a lack of daycare, and are often forced into working conditions that aren’t equipped with the best PPE or vaccine and mask mandates. If Omicron is truly as mild as scientists indicate, and if this is the last stop on the road to endemicity, then the regions that aren’t peaking with Omicron will soon, and that could mean (given the speed at which this variant’s cases cause and respectively fall) that, by the spring months, the country will be in a much, much better place than it is now for public health and safety.
  • Business leaders finally realizing that aspects such as empathy, culture, and flexibility aren’t just “nice-to-have” elements. We’ve covered it here before on the Future of Work Exchange; some well-known business leaders touting their dismissal of remote and hybrid work, and only revealing that they have no clue that, of course, business culture evolves. Major labor market shifts (in pre-pandemic times) were because of economical and financial reasons; although huge increases in unemployment would certainly cause personal distress, the major difference over the past two years is that workers were faced with uncertainty, anxiety, and stress at both the professional and personal levels. Thus, workers require some level of emotional support as well as an optimistic, positive, and inclusive workplace culture. The “flexibility” problem is simple: bake remote and hybrid work into the very fabric of every position that can support it (and make these flexibility-driven changes permanent!).
  • Inflation becoming too much of a financial burden. The inflation problem is real. Everything from cars to diapers to produce are several percentage points more expensive now than there were just a couple of years ago. For some individuals, this may not be an issue, however, for many more, it’s incredibly disruptive. Many workers hit “pause” on their careers in the spirit of finding happiness, satisfaction, and prosperity. Those dreams are squashed very quickly when household necessities cost 5% or 10% more than they did a year or two ago. Look for more workers to find positions that may check several (but not all) of their ideal workplace boxes until the economy is less inflated than it is today.
  • Businesses that lead with innovative talent acquisition models, including direct sourcing and AI-driven talent analytics, will fare better than other organizations. Artificial intelligence-led decision-making. Hiring managers with access to vast data oceans. Automated referral campaigns and digital recruitment marketing. The power of “Direct Sourcing 2.0” strategies. These are all innovative approaches towards finding the best-fit candidates; as businesses begin to harness the power of advanced talent acquisition solutions, combined with the benefits of AI-fueled data and predictive analytics, they will create the ideal environment in which to find, engage, and source the best-fit talent when, where, and how it is needed most. Too, the value of the remote and hybrid work models and their impact on talent acquisition cannot be understated; there is an increase in the availability of remote positions, and with business leaders expanding roles to those across the globe (instead of just their backyard), they are opening new channels of talent that can work from anywhere.
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The Age of Direct Sourcing 2.0 Is Here (Upcoming Webinar)

Talent by Christopher J. Dwyer on

There’s a primary reason why direct sourcing has become one of the hottest topics in the greater world of talent and work: it represents the next evolutionary means of talent acquisition and is actively transforming the way businesses tap into the extended workforce. Ardent Partners and the Future of Work Exchange have coined an apt phrase to describe the progressive nature of direct sourcing in 2022: “Direct Sourcing 2.0,” which is meant to reinforce the relative power of additional elements (both technological and strategic) added to the already-vaunted measures inherent in typical direct sourcing programs.

By leveraging the “traditional” elements of the program (particularly talent curation, talent pool segmentation, talent nurture, etc.) and adding additional functionality, such as AI-fueled candidate assessment, deeper recruitment marketing technology, advanced referral management automation, etc.), enterprises can take direct sourcing to the next level. From our new Direct Sourcing 2.0 research study:

Workers are demanding greater flexibility from their employers. They are more focused on work-life balance, while also desiring greater independence. Among many things, the “Great Resignation” of 2021-2022 indicates a seismic shift in power towards the worker and away from the employer. This may or may not be permanent, but businesses, nonetheless, face constant pressure to deepen human capital and future-proof skillsets within their total workforce. Now, more than ever, enterprises require a steady flow of new workers to keep pace with their competitors. Now, more than ever, enterprises need superior sourcing capabilities. Now, more than ever, enterprises need a new approach.

Now is the time for “Direct Sourcing 2.0,” the next generation of sourcing strategies that blend innovative solutions with a renewed focus on the candidate experience and an ability to use talent pools to populate the key projects and roles that require expertise and experience. Today’s business climate has accelerated the need for a reimagined approach to candidate engagement. As the market for talent continues to tighten amidst the lingering pandemic and a surging number of resignations, businesses find themselves in a new kind of “war for talent,” one that is far more extensive and complicated than anything experienced pre-pandemic.

I’m incredibly excited to join WorkLLama later this month (Thursday, January 27, 12pm ET) for an exclusive webcast that will not only highlight the core research findings from the upcoming Direct Sourcing 2.0 study, but also discuss how business can leverage direct sourcing as a viable, flexible, and nimble talent engagement strategy. Saleem Khaja, WorkLLama’s COO and Co-Founder, will present alongside me, as well as other special guests (to be announced soon). Click here or on the image below to register for this exclusive event. Hope to see you there!

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Why the Healthcare Workforce Burnout Issue is a Wake-Up Call for All Businesses

Business LeadershipTalent by Christopher J. Dwyer on

I subscribe to several daily newsletters from various news outlets, including The Atlantic, New York Times, The New Yorker, etc. For the past several weeks, and, in particular, the early days of 2022, there was a commonality in each news roundup: the effects of the Omicron coronavirus variant on hospital staffing and the continued healthcare crunch.

The United States is bracing for a seven-day rolling average of over 700,000 cases, nearly three times that of the worst of the 2020-2021 winter surge. Even though there has been scientific evidence of Omicron orienting itself as a “milder” strain of the coronavirus (mainly by sparing the worst of lower respiratory effects as in other previous variants), the sheer transmissibility of the new mutations heavily outweighs any mildness the virus may bring. Tripling the number of daily cases seen during previous waves means more strain on the healthcare system.

What’s happening with the healthcare workforce is a direct reflection of what happens when the world around us causes severe disruptions in the labor market. Now, I completely understand that hospitals and healthcare facilities are directly on the frontlines, and, as such, will always bear the unfortunate burden of having to face the worst of the pandemic nearly two years into this crisis. The fallout, however, is something that will become commonplace across the globe within many other industries.

Healthcare workers are operating under several challenges, including major burnout, long hours, and, worst of all, mental health issues that could eventually force them to leave the industry altogether. More and more nurses, doctors, and other medical professionals (all of whom have spent many years of their life not just in their roles, but also in the preparatory times preceding their careers in school and training) are expected to leave the industry as the physical and mental toll of the pandemic continues on in 2022.

Imagine spending years of your life dedicated to helping other people, and, after all of the time doing so, on top of the years of schooling required to get there, decide to leave the industry altogether? It’s disheartening on many levels. And it’s something that isn’t just specific to the healthcare industry.

The Future of Work Exchange has written about worker burnout and mental wellbeing in the workplace before; however, with an Omicron surge forcing isolation and quarantine for millions of professionals across the country, those are lucky enough to dodge infection are actively feeling the brunt. In warehouses, where workers are often operating side-by-side, just a small percentage of quarantined individuals means that others have to pick up the slack. In veterinary medicine (which hits close to him, since my wife has been in the field for two decades), a range of veterinarians and veterinary technician staff have to pick up extra hours and scramble for coverage in overnight shifts, weekend hours, etc. Worse yet, many veterinary hospitals have had to defer care when staffing shortages at their worst, meaning that only a sliver of specific emergencies (read: life-or-death instances) are seen during particular blocks of time.

Light industrial will feel the brunt over the next several weeks, as will retail, hospitality, and other industries that cannot work remotely. Omicron’s transmissibility means that millions of Americans will become infected throughout the mid-winter weeks, forcing them into isolation and causing ripply disruptions in productivity. Workers that were already unhappy in their positions will contribute the ongoing “Great Resignation” as they are forced to work more hours in unsafe conditions without the flexibility and benefits they desire.

Longer-term, what is happening within the healthcare workforce will be an omniscient preview of how other industries may come out of an Omicron winter. Why is this such a “wake-up call?” Simply put: the last thing any business leader should desire right now is a loss of talent, be it voluntarily or because of COVID. Extreme burnout isn’t occurring in every industry and certainly not at the scale of the healthcare space, however, the deeper Omicron digs its heels into viable hosts over the next several weeks, the more that non-infected workers have to boost their own productivity under existing mental and physical strain.

We’re already dealing with massive levels of resignation across all sectors. The best-aligned talent is harder to find, and, with literal millions of job openings available, it’s going to become more difficult for businesses to engage well-aligned skillsets and expertise. Even though the healthcare workforce is currently experiencing an extreme form of burnout, it doesn’t mean that the same ramifications won’t be present in other industries. Seeing medical professionals with decades of experience up and leave the profession should cause chills across the greater business spectrum, with a clear message for everyone that actively witnesses the burnout and fatigue on display in the nation’s medical facilities:

This could happen to you and your workforce unless you prioritize the wellbeing of your talent.

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