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The Age of Extended Workforce Technology Innovation

General InsightsSolution ProvidersTalent by Christopher J. Dwyer on

Nearly five years ago, the merger between Vendor Management System (VMS) giants Beeline and IQNavigator was a monumental event in the workforce management solutions industry. Two-and-a-half years earlier, software conglomerate SAP purchased Fieldglass for $1B, by far the biggest transaction in the VMS technology arena up until that time. And, just three years ago, business spend management leader Coupa purchased DCR Workforce, with the solution now integrated into the platform’s core offering and known as Coupa Contingent Workforce.

These were watershed moments in the history of workforce management software, with four major VMS players undergoing mass-scale transformations that would forever shape the future of the industry.

Late last week, enterprise software giant Workday announced that it agreed to acquire fast-growing VMS solution VNDLY in a $510M deal. The monetary terms of the soon-to-be-confirmed transaction sent shockwaves throughout the industry; VNDLY’s “vendor-friendly” and API- and integration-flexible software quickly became an enterprise-grade platform in a short period of time (it was founded in 2017), impacting the world of work by presenting both HR and procurement practitioners (as well as Managed Service Providers) with another technological option in a fairly mature software space.

The acquisition of VNDLY certainly seems like a market-shifting event, however, the world of work and talent is markedly different than it was even three years ago. Thus, we need to look at this event from a different lens than the ones we traditionally use to measure the impact of a major market acquisition.

Yes, this is a major score for Workday, no matter how we view the deal today. Workday invests half of what SAP did over seven years ago for the one the industry’s fastest-growing and most flexible VMS platforms. VNDLY’s strengths lie in its advanced cloud infrastructure, incredibly strong provisioning tools, robust SOW management and service procurement modules, truly agile analytics, and real-time workforce visibility. And, its core automation is incredibly configurable and designed to be a flexible VMS platform. The opportunity for Workday is clear: sell their HR clients on the merits of bringing procurement-led vendor management automation into the HR tech fold. A tall task, for sure, considering that one of several visions for the original SAP Fieldglass deal revolved around the synergies with SAP SuccessFactors (many of which have not yet been realized).

However, the workforce solutions industry is different than other business software realms. When SAP bought Fieldglass (remember, for a BILLION dollars), it was market-shifting. There were a handful of leaders in the space that felt the impact immediately. It was the same for the Beeline-IQN merger; it transformed the market heading into 2017 and opened the doors for a new way of looking at vendor management software. Coupa buying DCR was a move that spoke directly to the company’s appetite for addressing a major gap in the procurement technology market.

The VNDLY acquisition, and especially its price-point, are eye-popping. This is amazing news for the workforce management space, especially for a team that grew from startup mode to enterprise technology faster than anyone else. They deserve major kudos and the future is indeed bright for VNDLY and its technology as it arms itself with the power of Workday’s vast global reach (and deep, deep R&D resources). We cannot, however, get too focused on “prisoner of the moment” analysis here; there’s so much more to our industry than a single provider changing hands to the tune of a half-billion dollars.

It is critical to remind ourselves that we are truly living in an age of workforce technology innovation. Utmost is redefining the concept of total talent management and providing near-unrivaled workforce visibility to its clients. PRO Unlimited is actively transforming itself into a forward-thinking, end-to-end platform for all talent and workforce activity. Beeline morphed fundamental pieces of itself by offering extended workforce technology that traverses beyond its powerful VMS platform (and tapping into the reach of its talent technology ecosystem to do so). Platforms such as ELEVATE, Eqip, and Pixid are bringing unique viewpoints to the market.

We also need to look no further than the direct sourcing technology arena for even more instances of workforce management innovation. WorkLLama is one of the most exciting and groundbreaking platforms in the industry. LiveHire’s direct sourcing automation is revolutionizing talent pool strategies. Opptly is bringing a new technological voice to the market based on decades of workforce management expertise.

Companies like Upwork are reconceiving the role of digital staffing by blending a deep talent marketplace with innovative, end-to-end workforce management functionality. The Mom Project’s robust technology and deep talent marketplace position it as a truly unique and inventive solution. Talmix is bringing to market a unique blend of talent marketplace and direct sourcing functionality. Platforms like Prosperix are bringing a Future of Work dynamic into the workforce solutions fold.

To dig even further into what others in the space are doing, let’s revisit PRO Unlimited’s past 12 months of activity: the company bought leading rate management solution PeopleTicker, expanded its European MSP reach with the acquisition of Brainnet Group, entered into the industry’s first partnership with the unique Eightfold AI, bought fellow market-leading MSP/VMS hybrid Workforce Logiq, and then, most recently, acquired the dynamic direct sourcing platform WillHire.

Simply put: the workforce solutions arena is in a much different place than it was several years ago. Innovation is rampant today, and, the greater workforce technology ecosystem (VMS, EWS, direct sourcing, digital staffing, talent marketplaces, etc.) are collectively reimagining how businesses 1) drive efficiencies around the engagement and management of the extended workforce, 2) derive workforce scalability through dynamic engagement automation, 3) augment the inherent flexibility of extended talent, and, most critically, 4) aid how businesses get work done.

On the Thursday afternoon edition of Mad Money (with Jim Cramer), Workday’s Chief Strategy Officer, Pete Schlampp, stated that the focus on the VNDLY acquisition was “attaching to this trend in the pandemic; workers want more flexibility and companies want to have more control over their extended workforce.” He added that businesses want “to be able to flex and expand quickly” and the VNDLY acquisition will allow Workday users to execute total workforce optimization.

Schlampp is correct in the sense that businesses want more scalability and that workers want more flexibility, however, linking these major workforce attributes solely with the COVID-19 pandemic is absolutely selling short the continued growth, evolution, and impact of the extended workforce over the past several years, as well as the vast amount of innovation that has been developed and offered by a wide variety of platforms for the years before the public health crisis hit. Consider that:

  • Ardent Partners and Future of Work Exchange research pegged the penetration of the extended workforce at 43% of all business talent…before the COVID-19 pandemic. Today, that statistic has grown to 47% and will soon hit 50%.
  • Our research found that, prior to March 2020, 21% of the average company’s workforce was working remotely or in a hybrid model (with that number expected to double by the end of 2021, according to those same businesses).
  • “Workforce agility” was the main focus of workforce and talent management for consecutive years in Ardent and FOWX research dating back to 2017 through our most recent research study (summer 2021), and;
  • “Total workforce management” and “total talent management” have, for the past decade and long before the pandemic, been major goals for businesses that want to blend contingent workforce management with human capital management and truly optimize how talent is found, engaged, sourced, and managed. As we learned with SAP Fieldglass and SAP SuccessFactors, just simply owning two distinct pieces of that total talent management puzzle does not equate to a easy “switch” that can be turned on for businesses that want to manage all enterprise talent under a single solution.

The ultimate point is this: today, it’s not just about managing suppliers and vendors and merely augmenting a contingent workforce management agenda on the world of talent, but rather looking at how to manage the workforce effectively in optimizing how work is done. Several years ago, a VNDLY acquisition by Workday would be the biggest transformative shift across the workforce management technology landscape. Today, it represents one of many innovative approaches to getting work done.

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The Link Between Workplace Safety and “The Big Quit”

Business LeadershipTalent by Christopher J. Dwyer on

When the Future of Work Exchange launched its flagship research study earlier this year, nearly 90% of business executives stated that they expected operations to return to “normal” within six months-to-a-year. The timing of our research data collection (Q1 2021) meant that by early 2022, the vast majority of enterprise leaders anticipated a better working environment that, in theory, would somewhat resemble pre-pandemic life. That key statistic reflected the hope and optimism brought by three major vaccines that were available to the general public at the tail end of winter. Phrases such as “Hot Vax Summer” were thrown around in anticipation of a return to summer glory after a 2020 that featured lockdowns, social distancing, and, presumably, many canceled vacations and trips.

There’s an interesting angle, though, when we break down that core research data: dig a little deeper into specific verticals and industries, and the picture changes tremendously. Ninety-eight percent (98%) of healthcare businesses believed that normality was, at the earliest, two years away. Retail? 75% stated two years. Distribution and logistics…nearly the same mindset (70% stating two years to normality). Nearly 65% of travel and hospitality concur, as do 62% of those in the education sector.

An article at Business Insider caught my attention for two reasons: 1) it perfectly encapsulated an overlooked reason for the so-called “Big Quit” or “Great Resignation,” and, 2) it struck so close to home, since my wife is a 20-year veteran of the veterinary industry and has been an essential worker since Day One. Human and veterinary medicine are two industries that consistently produce close encounters, crowded surgeries and exam rooms, and nearly no way to adhere to six-foot social distancing guidelines…which means one thing: vaccinations are ever-important in businesses that rely on close worker-to-worker contact to facilitate core operations.

Retail, distribution/logistics, travel, restaurants, education…all sectors that cannot leverage remote or hybrid work at the same scale as an industry like financial services or consulting. And thus, a new trend emerges: workers resigning or quitting due to health and safety concerns. Yes, there’s a talent revolution occurring today and that is something that cannot be overstated; however, in the greater scheme of talent and work, basic health and safety should never be a reason for a worker to voluntarily leave a position. The fact that this is a contributing factor to the ongoing series of resignations across the country means that any conversations around “normality” are shrouded in uncertainty.

Lagging vaccination rates, even in the wake of the Delta variant’s summer-to-fall rampage, mean that those workers that are vaccinated could be anxious regarding their own safety. After a typical shift (or one that careens into overtime hours, which is a reality when there’s a staffing shortage), any onset of sniffles, coughing, or subpar physical feelings can set off a wave of concerns regarding possible COVID exposure. Only 45% of businesses in the Future of Work Exchange Report for 2021 stated that the pandemic forced them to reevaluate their own processes for monitoring health and safety precautions, a far cry from the bigger pressures that businesses experienced over the past 18 months, including the reimagining of workforce management and the increased need for contingent and extended talent.

It’s no secret that many businesses have never taken the pandemic seriously. And it’s also not a surprise to hear that many business leaders have been prioritizing a return to the office for months, even though caseloads began to skyrocket during the summer months and, now, after a decline in October, are beginning to climb once again. Even the most vaccinated states in America (such as Massachusetts, where I live) have seen consistently-high coronavirus caseloads, which means that as more and more businesses push for normalcy, they will be putting their talent directly in harm’s way.

A common refrain regarding unvaccinated workers and those that don’t prioritize the pandemic’s wide-sweeping ramifications is often simple: COVID may not cause serious harm because of their age and vitality, so why mandate vaccines? Why take such rigid precautions? Well, the answer is clear-cut: COVID is caused by a novel virus that was discovered only two years ago. The threat of “long COVID” or passing along the illness to an immunodeficient relative/family member should always be top-of-mind. With the way the Delta variant changed the overall outlook for the pandemic, the government had no choice in instituting a nationwide vaccine mandate that would ensure that workplace environments are safe.

So much attention has been paid regarding the worker revolution happening within the business world, with more and more talented professionals are choosing different career paths, reevaluating their existing journeys, and/or holding out for better compensation. “Workplace standards” have always been a part of the conversation but not the center of this “talent revolution” discussion.

If a worker has no choice but to commute to a physical location and interact with other people, there should never be a question regarding workplace health and safety standards. Any worker that has to come home to children or immunocompromised individuals should not have the added stress of worrying about whether or not they’re bringing a vicious virus into their personal space. And, those workers that have pre-existing conditions that could cause a severe reaction to the coronavirus must be assured from their leaders that they either 1) have alternative work options (such as remote work), or, 2) are working in a facility that promotes social distancing, vaccinations, and actively enforce COVID restrictions within the workplace.

Government mandates will soon curb some of those poor conditions in non-remote, non-hybrid industries, especially as major retailers, medical facilities, warehouses, etc. push for mass vaccinations in the wake of the Biden administration’s new regulatory policies. However, that “return to normalcy” that every business aims for in 2022? Not going to happen if talented professionals continue to leave their positions over workplace safety concerns.

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The Extended Workforce is a Piece of the Total Talent Puzzle

Contingent WorkforceTalent by Christopher J. Dwyer on

For years, the very topic of “total talent management” (“TTM”) was an eye-raising and polarizing discussion, given the fact that the very underlying concepts around TTM involved several distinct sets of processes and capabilities (i.e., procurement, spend management, contingent workforce, HR, etc.) that did not historically mesh given their focuses on “commodities” versus “talent.” However, as the growth of the contingent workforce continued to expand within the total workforce (now sitting at 47% of all talent), strategies to have standardized, centralized, and aligned approaches and competencies for managing all types of talent, no matter the source, became ever more critical. And, with contingent workforce utilization continuing to grow and approaching nearly half of the average enterprise’s total workforce, it is incumbent on procurement leaders, HR executives, and contingent workforce management program heads to maintain clear visibility into the entire collection of organizational talent to execute better-informed and more intelligent decisions regarding the future use of labor.

Future of Work Exchange research finds that nearly 70% of businesses want to address key technological gaps in the greater coverage of the total workforce. This includes having full visibility into total talent, a state we refer to as “total talent intelligence,” which enables organizations with the ability to make real-time hiring decisions as new needs and project arise. Based on available talent and their skillsets and expertise, be it FTEs, staffing suppliers, or known/vetted candidates in talent pools, hiring managers can harness the power of total talent intelligence to make real-time talent judgments. This attribute is perhaps one of the strongest links to true business and workforce agility.

With the contingent workforce evolving over the past several years to encompass additional channels of non-employee talent, the language best used to describe it has also changed. This natural progression has led to another term: the extended workforce.

Shakespeare’s famous line, “What’s in a name? That which we call a rose by any other name would smell as sweet,” is apt and appropriate here – no matter what we call the evolving contingent workforce, its underlying impact is still that of a powerful, market-shifting force that drives competitive value and supports overall business agility. AS the contingent workforce, size scope, and strategic impact has expanded, new terminology that captures this evolution makes sense. “Extended” is yet another natural progression for this industry; contingent workers are sometimes thought of as mere line-items or “faceless” workers across the greater organization. Calling this spectrum of non-employee talent the “extended workforce” reflects the symbiotic link between an enterprise and all of its workers and how that relationship enhances the very idea of how work gets done.

As businesses navigate the so-called “next normal” ahead, they will require strategies, solutions, and technology that can effectively manage the full facet of its extended workforce in order to maximize the inherent skillsets and expertise offered by non-employee talent.

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For HR, The Path Forward is Clear: Optimize How Work Gets Done

Business LeadershipHRTalent by Christopher J. Dwyer on

The Future of Work has many extensions, all of which touch various enterprise functions in some profound manner. As this movement became more associated with the evolving world of talent, enterprise functions such as HR and talent acquisition found that much of the focus on the workforce-related elements of the Future of Work fell to them to enhance.

HR sits in a unique position within today’s transformative business arena: they have the ability to influence how works gets done through a mixture of extended workforce management, its expertise regarding human capital, and, most importantly, total talent intelligence. For the past decade, the very realm of “total talent management” has been mired in conversations around “myth vs. theory vs. reality,” with many organizations believing that there is no true secret formula to managing all workers through a single, centralized umbrella of strategies, solutions, and systems. However, the concept of total talent intelligence, in which businesses have broad-range, on-demand visibility into its total talent network, allows them to effectively understand which resources or skillsets are required for a new project, role, or initiatives.

In essence, total talent intelligence is the “gateway drug” to total talent management. Just a couple of weeks ago, I joined extended workforce management system provider Utmost for a webinar that also featured VP of Marketing (and longtime friend), Neha Goel, who succinctly stated that total talent intelligence served as an ideal gateway for businesses seeking to develop total talent management programs.

The webinar also highlighted the five strategies every HR executive needed to include in their 2022 planning, such as the recalibration of the Future of Work, building towards “talent sustainability,” and reimagining “HR psychology.” Another nugget from the webcast: the fact that 61% of HR executives are actively building towards “talent sustainability” translates into a greater desire to have the appropriate skills for when unknown future needs arise (and, of course, developing a self-sustaining flow of expertise when combined with direct hire and other recruitment strategies).

The event also highlighted the “talent revolution” muddying today’s evolving staffing landscape and how it translates into an escalated war for talent. A multifaceted talent engagement approach for HR moving forward, as Neha and I discussed, must include brand, culture, purpose, and flexibility. HR and hiring managers must blend human and digital elements in navigating this evolving talent landscape to truly encapsulate the notion of work optimization.

For the HR function, this is the true Future of Work. The revolution of talent occurring in the labor market today necessitates that HR leaders inject innovation, transformative thinking, and next-generation technology to spark a renewed emphasis on how work is addressed and done. [Click here to check out a recording of the Future of Work Exchange webinar with Utmost.]

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The Great Resignation, The Great Reassessment, The Big Quit…Let’s Just Call It What It Is: A Talent Revolution

Business LeadershipTalent by Christopher J. Dwyer on

My dear friend and fellow agile workforce pundit Jon Younger ends his frequent Forbes articles with a phrase that is essentially perfect for what is happening in today’s labor market: Viva la revolution!

Call it The Great Resignation. Call it The Great Reassessment, or even “The Big Quit.” No matter what name is tied to what’s occurring in this frenetic, volatile talent economy, it just means one thing: there’s a revolution of talent happening right now.

Yes, major pieces of the “worker-led” transformation of talent and labor are owed to a market that has been accelerated since Day One of the pandemic, as many talented professionals (and the businesses they work(ed) for) experienced the biggest disruption of their their corporate lives. Remote work became a norm, flexibility was a baseline, and empathy became a foundation for how leaders treated their teams.

However, there are other attributes that are a long time coming, such as equitable treatment, fair and living wages, and inclusive workplace cultures that promote safety and openness. There’s more discussion around worker burnout than ever before. And, critically, there’s a clear element of diversity that permeates through the job market, as well.

Looking at all of these elements converging, one would wonder, “Why would we ever go back?”

Those that worked remotely pre-pandemic can now validate the productivity concerns of such a work model. Those businesses that experienced an increase in productivity since the pandemic began now understand that they can trust their staff to get work done away from the office. And it’s not just a remote vs. in-office issue: think of the core societal changes that occurred in tandem with the pandemic.

Put it all together and this is what you get: millions and millions of talented professionals that know their value, know that they can work flexibly, and know that they deserve better working conditions from various perspectives.

Since the Bureau of Labor Statistics started tracking statistics on the number of workers who voluntarily left their positions, there was no greater month for turnover than this past August, when 4.3 million Americans left the workforce (the previous record was May 2021, only a few months prior). The fact that the entire summer experienced somewhere in the neighborhood of 17+ million resignations (over 20 million if you count April in these figures) speaks volumes about where we are collectively headed.

Just a month or so ago, discussions revolved around whether businesses or workers would blink first. New BLS data proves that workers aren’t coming back unless organizations completely revolutionize their stance on the employer-employee relationship. It’s not just about compensation, it’s the fact that workers desire true flexibility. They crave work-life balance. And, most importantly, they want their own values and purpose to align with those of the businesses they choose to support.

Workers that traditionally “job-hopped” are finding that they can do so much more easily in today’s market, while workers that were once “lifers” question their career choices during a time that forced all of us (business aside) to reevaluate our lives in the face of the worst and biggest health crisis of our collective lifetimes. When people witness a family member falling ill and succumbing to a nefarious pathogen, and, when they see the terror across the nation’s hospitals as they collapse from surge after surge, it results in an “awakening” that has a cascading effect on both personal and professional thinking.

If workers aren’t satisfied, why would they stay put? With so many (read: millions!) of open positions across the country (and world), most of which offer consistent flexibility and a more soulful candidate and worker experience, why would any talented individual, in this current global landscape, want to “waste” their valuable months and years with an organization that doesn’t offer everything that they want and need? The pandemic reprogrammed many facets of human thinking; it was only natural that the same transformational mindsets would alter how we, as people, reevaluate our choices as business professionals.

Many of us lost family members, friends, and colleagues to COVID-19. Some of us attended funerals with limited family members due to social distancing guidelines. We’ve watched the horrors of the insides of ICUs on the evening news or on social media. Even though things are better than they have been in months, the pandemic is still a part of our everyday lives (even with the modern marvels that we have in coronavirus vaccines). When these morbid aspects of life creep into how we think about what exactly it is what we want from our lives (which, of course, include our careers), it’s very normal that we’d question why we spend time working for an employer that doesn’t offer flexible hours, doesn’t offer equitable treatment and wages, and doesn’t enable remote or hybrid work models.

Workers are human, and humans will always modernize their thinking due to the world around them. What is happening right now in the labor market is certainly a convergence of many factors that would have eventually accelerated critical shifts in talent engagement…however, these transformations are, to a greater extent, the result of humans questioning their choices moving forward and ensuring that one of the biggest pieces of their lives, their careers, are satisfying the personal, professional, and emotional aspects of their lives.

This isn’t just a reaction to a pandemic and its wide-sweeping business ramifications, it’s a true revolution of talent that will forever shape the Future of Work.

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What is the Future of Direct Sourcing?

Direct SourcingTalentTalent Acquisition by Christopher J. Dwyer on

Businesses learned a harsh lesson in 2020: those that could not adapt to the major shifts in work optimization were the ones that could not survive months of extreme disruption. As 2021 careens towards its end, another new year is on the horizon, and businesses must prepare for perhaps the most critical period of their history given the direction of the economy and the labor market.

The shift towards “flexibility as the Future of Work” means that enterprises must execute in a more dynamic manner. The companies that thrived and continue to thrive are the organizations that understand and embrace 1) how they want to get work done, 2) the talent and technology needed to get that work done across both the short- and long-term, and 3) the proper balance between human and automation.

In looking at various perspectives in how work was transformed over the past 18 months, there is one strategic program that businesses seem to gravitate towards in convergence with the talent-led world in which we now live: direct sourcing.

Going into 2020, direct sourcing and talent pools were the #1 and #2 (respectively) priorities for businesses; even the most forward-looking organization could not imagine at that time just how critical a program it would be in the face of unprecedented change. Even the most basic direct sourcing programs drive table-stakes value to their owners through a combination of on-demand, plug-and-play talent and a level of hard cost savings. However, many attributes of the world of work and talent were fast-tracked over the past 18 months due to the most serious public health crisis of our lifetimes and its long-ranging ramifications across the scope of business, worker, and personal perspectives.

Direct sourcing went from being an additional way to find talent to a revolutionary means of tapping into the extended workforce to drive better business outcomes. As the business world continues to evolve, even in the throes of a “Great Resignation,” the lowest unemployment since the pandemic began, and “power” shifting to the worker, the continued transformation of talent engagement is now a standard. The question then becomes: How do businesses continue to respond in the wake of being forced to reimagine talent acquisition, human capital, and the agile workforce?

Direct Sourcing 2.0.

“Direct Sourcing 2.0” follows the next generation of direct sourcing strategies and is fundamentally rooted in the linkage between key technological arenas, a renewed focus on the candidate experience, a seamless connection between talent pools and the projects and roles that require specific expertise, and a retooled “hiring manager experience” that takes into account Future of Work-era innovation.

Why the shift to Direct Sourcing 2.0? Isn’t direct sourcing effective in its “1.0” version? Of course. Direct sourcing and its traditional phases (including talent curation, talent pool segmentation, integration into core recruitment streams, talent nurture, etc.) are driving increased value within those organizations that are currently leveraging standard programs. However, that doesn’t mean it can’t evolve. Take into account the major shifts in both business and candidate behavior over the 18 months, and, especially, over the past several months:

  • The “candidate experience” is far deeper than we ever imagined. It’s not just about ensuring that candidates have a positive experience when engaged, but rather extending that experience into areas such as when they are engaged, how they are engaged, the communication methods used for reach out, methods of onboarding and offboarding (seamless, digital, and virtual!), etc. Recruitment marketing automation, digitized referral campaigns, and a mobile-optimized means of communicating with hiring managers all contribute to the next great era of the candidate experience.
  • Hiring managers should be engaging and sourcing talent in a consumerized and enhanced manner for the sake of efficiency and quality. This doesn’t mean that we have to completely meld e-commerce technology with direct sourcing platforms, however, it does translate into taking into account just how effective existing processes are within the hiring managers’ total workload. The greater business must provide hiring managers with the necessary trust and education to ensure that these leaders are converging the company’s main goals and objectives with how they find, engage, and source talent (which will result in superior role-to-candidate matches). In addition, harnessing the power of next-gen direct sourcing automation, recruitment marketing technology, and similar solutions will boost the hiring manager experience.
  • Businesses must go “beyond the brand” and prove that they are fostering truly inclusive workplace cultures that resonate with candidates. An organization’s “brand” can be a powerful tool for direct sourcing; candidates tend to flock to those companies that align with their own beliefs and values. However, businesses must move beyond the brand and incorporate deeper elements of the organization in how it applies Direct Sourcing 2.0 strategies, including communicating its purpose and vision (and ensuring that it resonates with candidates) and how well its preferences in how work is done are broadcast to workers (fully-remote, hybrid, on-site, etc.). A purpose-driven organization wants to establish a more trustful relationship with its candidates, share its core cultural values with them, and communicate how open it is to the attributes desired in today’s “Age of the Worker,” such as flexibility, career development opportunities, and the enablement of core skills growth.

Look for the Future of Work Exchange‘s upcoming Direct Sourcing 2.0 research study later this month.

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The “Age of the Worker” Still Has Too Many Disparities

Business LeadershipTalent by Christopher J. Dwyer on

Across the world of talent and work, there are many factors in play that reflect perhaps the most volatile job market we have experienced in business history. The Great Recession of 2008-2009 brought a swift tumble to the labor pool, however, the economic recovery began relatively quickly and “only” hit a peak of 10.6% unemployment (in January 2010). Comparatively, in April 2020, during the earliest and perhaps the most confounding times of the COVID-19 pandemic, the unemployment rate hovered around 14.7% (and considered higher in some circles given the panic and confusion around that period of time).

For all of the horror, unspeakable challenges, and both personal and professional disruptions that we all have faced over the past eighteen months, the labor market’s initial plunge was only the beginning of a series of major issues for the workforce that continue to this day.

In September, U.S. businesses only added 194,000 new jobs, a figure that shocked economists and labor market analysts alike. In addition, however, the true unemployment rate hit 4.8% in September; while this figure may seem like somewhat of a positive note amidst a weak rate of added positions, it’s really just hiding the many disparities that remain across today’s total workforce. And if we really want to dig deeper into how the lowest unemployment rate of the pandemic thus far just masks massive inequalities, there’s another stat that should shake business leaders to the core:

In September alone, 309,000 women (above the age of 20) dropped out of the workforce, according to the U.S. Labor Department. 309,000.

No, that is not a typo. 309,000 talented and hardworking women left the labor market within a 30-day span. That’s 309,000 women who are not part of a so-called “Age of the Worker.” These are women who are hitting pause on their careers due to factors way beyond their control.

Unemployment is low. The economy is thriving despite a Delta variant surge. One miraculous coronavirus vaccine has been approved and in use as a booster, with the two other major shots on their way. However, these same disparities in job growth are also occurring in other segments, such as in black men and both black and Hispanic women.

What is happening here?

The main problem is this: no matter how great the economy looks and no matter how low unemployment rates are, there is a foundational gap between 1) what we conceive the workforce to look like, and, 2) what that actual workforce looks like when broken out into gender, race, and cultural background, due to continued uncertainty in peripheral areas of the market that have a ripple effect on working mothers and people of color.

As we discussed previously here on the Future of Work Exchange, any level of uncertainty in the world of working parents is catastrophic. Any new COVID cluster in a school that eschews masks and precautions forces those parents to pause their professional lives and attend to remote learning. The continued shortage of staffing within daycare and pre-kindergarten facilities is astounding; too many working parents are having to make the difficult choice between their business personas and their roles as parents of young children.

Two years ago, if a third-grader woke up in the morning with a sore throat and runny nose, a parent could chalk it up to seasonal allergies or the common cold and send him/her off to class without a worry. Today, quarantining is disruptive and COVID testing can cause massive delays in a return to the live classroom. While some educational departments are leveraging “Test and Stay” models that enable quicker returns if children are asymptomatic, there are tens of thousands more that are not.

Those workers that are “between” pre-pandemic careers and a more settled return to the workforce are unsure of what is on the horizon. There’s no crystal ball that will tell them if the coming fall and winter seasons will spark yet another COVID surge. Millions of workers that were once toiling in more blue-collar-oriented positions are reevaluating their careers entirely, fighting as hard as they can for better pay, safer working conditions, and more flexibility in how they work before returning to work. Unfortunately, gender- and race-led disparities are caught in the middle of all of this and are suffering as a result.

There are reasons to be both optimistic and pessimistic. COVID vaccines from Pfizer for 5-to-11-year-olds could be only weeks away, helping to curb some safety concerns regarding live and in-person learning. Not all of those 309,000 women that exited the workforce will remain out of the workforce permanently; between digital staffing outlets (such as The Mom Project) that promote on-demand and broad collections of talent, and the hiring managers that truly understand that a welcoming workplace culture is the best culture to build deeper talent pools, things can and certainly will change.

However, if there’s anything we’ve learned over the past eighteen months, it’s that planning for just a few months ahead causes nothing but disappointment in eventual retrospect. Businesses could stand pat in their months-long standoff with workers that are clamoring for enhanced pay, benefits, and working conditions. More COVID hotspots around the country could exacerbate the workforce inequalities that we’ve been facing since March 2020.

The question remains, though: will the “Age of the Worker” truly help those that aren’t just leaving the workforce because of culture or flexibility issues, but rather because they have no choice? The Biden Administration’s $650 billion initiative for childcare programs, universal pre-kindergarten, and the establishment of a robust paid family and medical leave program could be a boon here, although this is a measure that is months away from being approved and finalized. Many parents will choose to vaccinate their children as soon as they’re able to do so, and many will not.

Like everything else that’s occurred within the world of talent and work in this pandemic arena, there’s more ambiguity than anything else. Let’s hope it changes…soon.

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The Age of the Agile Workforce (Upcoming Webinar)

Contingent WorkforceTalent by Christopher J. Dwyer on

Around a decade ago, the business world was in a full economic swing. After the darkest days of the Great Recession, enterprises were experiencing a surge for products and services that forced them to reevaluate how work got done due to the recessionary hangover; businesses were still gun-shy of hiring traditional workers at a pre-downturn clip, causing another spike in the utilization of contingent labor.

Just prior to that point in time, the “perfect storm” erupted; both businesses and independent professionals awoke to the value each brought to the table. Since then, neither has looked back.

Today’s “agile workforce” comprises 47% of the average company’s total talent, a far cry from 15 years ago when less than 12% of professionals were working on a contract basis. That the contingent workforce has had staying power is not surprising; there has been so much incredible value driven by this workforce that it also became a “hero” when the COVID-19 pandemic hit early last year. In fact, Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses experienced greater workforce flexibility and scalability due to the power of the agile workforce.

I am thrilled to join Geoff Dubiski, Chief Solutions Officer at Workforce Logiq, for an exclusive webcast tomorrow (October 6) at 11am ET. Geoff and I will discuss the findings from the recent Future of Work Exchange Report for 2021; we will highlight:

  • The latest trends in the world of work and talent.
  • The Best-in-Class strategies, solutions, and capabilities for thriving in an evolving business climate.
  • The pillars of the Future of Work movement, and;
  • How businesses can leverage the next three months to plan for a successful 2022.

Click here to register for tomorrow’s event or click on the image below. I hope to see you there!

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The Future of Work is More Than Flexibility

Business LeadershipTalent by Christopher J. Dwyer on

For the past eighteen months, we’ve heard one refrain more than most: “The Future of Work is flexibility.” While the underlying and foundational elements of the so-called “next normal” are indeed rooted in flexibility, we’re overlooking so much when limiting the Future of Work movement to a rise in agile and flexible talent, agile and flexible processes, and an agile and flexible business culture.

Let’s forget for a moment that the very concept of “remote work” has dominated nearly every business discussion over the past year-and-a-half; while Future of Work Exchange research finds that nearly 41% of workers are now operating in a remote or hybrid model (compared with 23% during pre-pandemic times), these conversations don’t change the fact that, moving forward, this will become (if it isn’t already) a standard way of working.

The deeper discussions around and within the Future of Work revolve around innovation, not just flexibility or agility. Flexibility itself is just one strategy to apply to how work gets done; innovation, on the other hand, is how work is optimized. The Future of Work revolves around the many slivers of innovation that help businesses: 1) tap into the skills they need in an on-demand fashion, 2) harness the power of new and emerging technology platforms, 3) transform the very way they think about business leadership and business development, and, 4) reimagine the very ways the workforce contributes to and addresses how work is done.

As such, the following outlets of innovation are truly what will drive the Future of Work into 2022 and beyond:

  • The “talent experience” is ushering in a new era of the modern-day worker and its ultimate impact on business. The main reason that we’re still facing “The Great Resignation”? It’s not just compensation (although that will always a focus for the workforce). Workers now demand several attributes for their next gig, including a positive workplace, an inclusive culture, clear career paths, chances to reskill and/or upskill, and potential leadership opportunities. This “Age of the Worker” is founded on employee engagement, the talent experience (which encompasses both FTEs and non-employees), personal alignment with a potential company’s brand, and the proper work-life balance.
  • The complete transformation of business leadership. The most unheralded aspect of the Future of Work has always been how business executives have been slowly reimagining the ways they manage their people, processes, and technology. The “process” and “technology” pieces are in a consistent state of flux; enterprise executives are continuing to pontificate the relationship between the two and how next-generation automation (particularly artificial intelligence, bots, RPA, etc.) can reboot the tactical and transaction-based facets of the greater businesses. The greatest evolution, however, has been happening over the past year-plus: integrating empathy and wellbeing into core leadership values and strategies. Empathy, as stated here on FOWX previously, is the only way forward for today’s business leaders.
  • Reimagining the expansive role of the total workforce. Flexibility is often rooted within the “extended workforce,” which is another phrase for defining the growing impact of agile talent and contingent labor. However, it’s the power driven by the total workforce and the management structures behind this that will spark the next great work optimization strategies. Businesses require total talent intelligence that will give hiring managers and other executives the necessary viewpoints into 1) current skills across the organization, 2) how these skills are linked to critical projects and initiatives, 3) how the organization leverages predictive workforce analytics to forecasting future skills gaps, and, 4) how other business units (particularly product development, sales, IT, etc.) should comprise the makeup of skills within their unique teams.
  • Business imperatives reflecting the fluidity of societal, economic, and labor market trends. Make no mistake: the contemporary enterprise must be laser-focused on driving better and desirable business outcomes. However, the line between “business” and “human” continues to blur, its ramifications cascading into the very fabric of organizational operations. Business leaders must be in tune with the societal focus on diversity, equity, and inclusion by baking it into talent engagement, talent management, and workforce planning. Economic factors should be included in workforce and financial forecasting. And, labor market trends should be a guiding light towards how businesses should engage new candidates and how they reimagine traditional means of workforce management. The Future of Work dictates that businesses take into account both internal and external forces in how they ultimately get work done.

Make no mistake about it: the Future of Work and flexibility will be forever linked, especially as we crawl our way out of the most uncertain period of both our personal and professional lives. However, when we get to the very core of the Future of Work movement, innovation must be its nexus for businesses to truly optimize how work is done.

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The Symbiotic Link Between Digitization, Talent, and the Future of Work

Business LeadershipTalentTechnology and Innovation by Christopher J. Dwyer on

The very concept of “digital transformation” is limited in its scope: move to a digital infrastructure that creates value and optimizes enterprise processes. While a digital transformation effort is much better than leveraging age-old manual strategies, there is a fundamental flaw in how today’s businesses are approaching this increasing digitization and parlaying its benefits into the ultimate success of the greater enterprise.

Digital transformation depends on the evolving talent ecosystem, and businesses must embrace this symbiotic link to truly optimize how work is done.

For the past decade, I’ve defined the Future of Work in both simplistic and more intricate manners; the simple definition is “how enterprises optimize how work gets done through the advancements in talent acquisition, the advent of new technology and innovation, and the transformation of business leadership/business thinking.” The more complex version follows a cascading revolution of reimagining the very elements of work, including talent, diversity, workplace structure, technology and innovation, collaboration, etc.

It’s much more complicated than simply automating facets of the business. And it’s so much more than shooting for the “digital enterprise” goal. We’re at an inflection point when it comes to work, talent, and technology: embrace the linkage between these elements, or, lose the agility and flexibility afforded by the power of this convergence.

Businesses learned a harsh lesson in 2020: those that could not adapt to the major shifts in work optimization were the ones that could not survive months of extreme disruption. While we are now nine months into 2021 (wow…time flies, doesn’t it?), another new year is on the horizon, and businesses must prepare for perhaps the most critical year of their history given the direction of the economy and the labor market. The shift towards “flexibility as the Future of Work” means that enterprises must execute in a more dynamic manner. The companies that thrived and continue to thrive are the organizations that understand and embrace 1) how they want to get work done, 2) the talent and technology needed to get that work done across both the short- and long-term, and 3) the proper balance between human and automation. In addition:

  • It’s not just about remote work, but rather the way remote workers collaborate, improve their productivity, and share intelligence. Digitization isn’t just for the office. With upwards of 44% of all workers telecommuting today (according to new Future of Work Exchange research), these critical professionals require the proper tools, technology, and software to be productive and connective with the greater organization. So much of the focus on hybrid work models has been on trust, communication, and productivity, when it should rightfully be on priming these workers for success.
  • Businesses must tap into the full ecosystem of talent-led technology, including AI-led candidate assessment, digital staffing, talent marketplaces, etc., to drive a better alignment between work and skillsets. Using one outlet of talent technology won’t cut it moving forward. With so many job openings and “The Great Resignation” hopefully receding as we move into 2022, businesses are nonetheless faced with continued pressure to deepen human capital and future-proof skillsets within their total workforce. The only way to solve this incredible challenge is to invest in reskilling and upskilling, validate skills through AI-fused assessment tools, augment the total workforce by tapping into on-demand talent marketplaces, and developing a long-term digital staffing roadmap that ensures all talent gaps can be addressed from both internal and external channels of expertise.
  • And, speaking of skillsets: “talent sustainability” is developed through data science, next-gen analytics, artificial intelligence, and data oceans that provide executives with real-time snapshots of their total talent. Talent sustainability is a keystone of the Future of Work moving further, as businesses require the ability to plug-and-play talent across a hypothetical future whilst maintaining, developing, and retaining the necessary skillsets to thrive. This is only possible through a thorough mix of talent management, skills assessments, next-gen solutions (like AI), and a commitment to harnessing data science to uncover core expertise gaps in both the general workforce and the leadership behind it.
  • Digital recruitment depends on automated marketing, seamless referral campaigns, and full linkage of talent acquisition systems. “Digital recruitment” differs from “digital staffing” in that the former relies on more elegance and strategic capabilities rather than an external channel or talent network. As such, businesses must develop a positive and seamless “hiring manager experience” that allows these leaders to build pipelines of talent through automated referral campaigns, digital marketing initiatives that promote the company culture and brand, and full linkage of these efforts into greater talent acquisition strategies (and associated talent engagement, ATS, VMS, etc. platforms).
  • Direct sourcing must move from “strategy” to “embedded architecture.” A straightforward notion: move direct sourcing from being a bolted-on workforce management strategy to one that is embedded in the digital architecture of the greater organization. Talent pools should be segmented and available on-demand in enterprise recruitment streams, while talent pipelines should be contributed to and accessed by any hiring manager across the organization for total visibility and proactive planning. Talent nurture should be a natural series of seamless processes that are automatically designed to facilitate open communication with candidates to foster engagement and continually reflect the strength of the enterprise brand.

And, finally, a fundamental shift in the role of digitization: technology should not be the total linchpin to organizational success, but rather a realm of interconnected functionality, data, and intelligence that reinforces true business agility and workforce flexibility. Problem-solving has long been the gateway for businesses to invest in, adopt, and leverage next-generation technology; the Future of Work dictates that businesses execute more forward-thinking strategies in the vein of innovation. The symbiotic link between digitization, talent, and the Future of Work is what will allow business to be more proactive as they build a dynamic infrastructure that is built on elements of new technology platforms, real-time data and intelligence, and an overarching desire to develop a truly agile workplace culture.

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