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Future of Work Friday: A Collection of Thoughts

From time-to-time, it’s beneficial to take a moment to collect random thoughts regarding the Future of Work movement, since there’s so many varied pieces of the complex, evolving puzzle that is the world of talent and work. It’s been a whirlwind year thus far (can you believe it’s already JUNE!?), but the next six months promise to be even more impactful when business leaders think about talent, their workforce, and how work gets done.

  • This week, CNN reported that although unemployment rates are at their lowest since before the pandemic hit, there are still over 8 million job vacancies across the country. Retail, hospitality, light industrial, restaurants, etc. are the particular industries where the vast majority of these roles are open. Much of the discussion revolves around the deeper conversation of wage and compensation (and rightfully so), however, businesses in these sectors should seriously consider direct sourcing as an avenue to get candidates into the door, even if they’re not for full-time/longer-term positions.
  • My wife has worked in the veterinary industry for nearly 20 years. Over the past year, this industry has faced their biggest mass exodus of workers in its history. The main culprit? Employee burnout. Hospitals are so short-staffed that many roles in veterinary medicine, from doctors to specialists to veterinary technicians, are clocking incredible hours, all the while dealing with pandemic restrictions (clients not allowed into the building, hospital employees must come outside and retrieve animals, etc.). This is not the only industry in which its workers are facing extreme burnout. While much of the focus of the past year has been on the rollercoaster of boom-or-bust workforce scalability, business leaders should never forget that the biggest piece of the overall talent experience is whether or not its workers are running on fumes. Worker mental health and well-being should be at the top of the priority list when it comes to how executives manage their total workforce.
  • Last year, Ardent Partners predicted that the global business landscape would experience a sharp uptick in the utilization of non-employee labor as a direct result of the pandemic’s sweeping organizational ramifications. Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” Today, that number sits at 46.5% and promises to grow as the transformation of talent and work continues. Furthermore, 82% of businesses direct state that the challenging times of 2020 created a bigger need for extended and non-employee talent. If there is one thing that the past 12 months has revealed, it is that workforce scalability is essentially linked to economic survival in the now-chaotic, hyper-competitive world of global business.
  • In mid-March 2020, safety took precedence over anything else in regard to traditional workplace environments across the world. Stay-at-home advisories, social distancing recommendations, and curfews/lockdowns ruled the day and forced businesses to push the vast majority (or all, in some cases) of its workers into a remote setup. I’ve been reading so many articles recently that state that the hybrid model (mix of in-person and remote work) won’t survive past the end of the pandemic. Well, these pundits couldn’t be more incorrect. Ardent’s research finds that businesses are expected to double the amount of its staff working remotely moving forward, a factor which not only takes into accounts the productivity and efficiency gains experienced over the past year via remote and distributed teams, but also the incredible flexibility that these setups offer.
  • Ninety-three percent (94%) of business leaders in Ardent’s upcoming State of Contingent Workforce Management 2021 research study stated that their agile or extended workforce is a critical and strategic facet of their organization. If anyone ever had doubts about its continued growth, this finding should alleviate that concern. By the end of 2022, nearly half of the global total workforce will be considered agile/contingent/extended.
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Why the Extended Workforce Is Now a Permanent Fixture of Business Agility

As stated numerous times here at The Future of Work Exchange and in Ardent’s Future of Work research, the vast majority of businesses cite the “shift towards an agile culture” as their top priority. Business agility as a desired state is entirely warranted; as business leaders strive to respond dynamically to real-time pressures and challenges. In regard to talent and work, this “agile culture” follows the ultimate convergence of new technology tools, innovative ideas and strategies, and, yes, a truly agile workforce that can be leveraged dynamically as unique needs arise.

The challenging events of 2020 proved that an agile culture separated those organizations who both survived and thrived last year and those that are still struggling or faltered completely. The initial, early months of the COVID-19 pandemic were a convergence of unease, uncertainty, and doubt about the future; very few businesses were well-equipped to tackle the rigors of the first global pandemic in more than a century.

As supply chains were knocked off course and the first lockdowns were initiated, the business world was at a unique crossroads: work needed to be done but the unprecedented nature of the pandemic was seemingly throwing wrinkles into organizational planning on a weekly basis given political guidance and governmental mandates. Some industries went boom while others went bust. Those in the middle were merely focused on treading water. Caught in the midst of this chaos was the foundation on which every organization sinks or swims: its workforce.

Over the next three years, nearly 70% of businesses expect their total workforce to be truly “agile” in nature, with both traditional full-time workers and non-employees contributing equally to critical projects and initiatives. This encouraging outlook takes into account the various shifts happening in world of talent. While there are still enterprises today that believe the contingent or extended workforce will always be “augmentative” in scope, the truth is that the many economic, social, political, and cultural transformations occurring in the greater business landscape are developing the necessary dynamics for independent workers to thrive in changing times. Health care reform, virtual and unified communications, distributed enterprise teams (and remote work), the laser-like focus on skills…these are all powerful omens that the agile workforce will become a dominant business legion in the decade ahead.

Ardent’s upcoming State of Contingent Workforce Management 2021 research study found that 70% of businesses believed their non-employee workforce contributed to and supported business continuity (70%) during those challenging times, essentially serving as an “anchor” during moments of uncertainty. With many internal functions in some level of disarray due to work-from-home setups and social distancing/lockdown orders, an unfortunate statement still rang true: “The show must go on.”

In essence, work still needed to get done and the organization still required to move forward regardless of what was happening around it. Contingent labor helped organizations adapt to changing times by providing a ready-to-engage channel of talent that could be sourced on-demand and without the worry of traditional recruitment processes (particularly in-person interviewing). If roles needed to be filled to ensure the business could address both tactical and strategic tasks, there were talented individuals ready to perform.

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Prosperity in the Future of Work: Interview with Sunil Bagai, CEO of Prosperix

The Future of Work is founded on change, whether that change is natural evolution or innovative progression. The world of talent and work has been changing at a rapid clip with the advent of new talent acquisition strategies, shifts in how enterprises optimize how work gets done, and the overall transformation of global business.

Crowdstaffing, a longtime market leader in digital staffing and workforce management technology, was an early pioneer with its Future of Work-driven offerings. Just recently, the company rebranded as Prosperix, a solution that aims to “fuel human, workforce, and business prosperity.” I had the opportunity to chat with the provider’s CEO, Sunil Bagai, about the rebrand, the evolution of the platform, and his outlook on the Future of Work movement.

Christopher J. Dwyer: Sunil, thanks for chatting with us. For our readers, tell us a little bit about yourself and your background.

Sunil Bagai: I have over 25 years of tech experience at companies like IBM, Sun, and EMC, as well as multiple startups. I’ve been working in the talent acquisition space since 2005, and what I love most about it is the intersection between people and technology. Just like in the early days of the Internet, where hardware infrastructure was essential in providing everyone online access, I believe we are in the early stages of deploying similar infrastructure technology that will make it much easier to build and manage a workforce. We’re entering a very exciting time.

CJD: Let’s start with the big news first: Crowdstaffing has officially rebranded itself as Prosperix. Give us the lowdown on the evolution of the solution, the new brand, and what it all means.

SB: When we started Crowdstaffing, we wanted to emphasize the value of building network effects and how the power of the crowd can help in building scalable workforces. While that’s still core to what we do, we’re now inspired by a mission that’s even greater. We believe that hiring can play an instrumental role in helping businesses achieve their dreams and aspirations. Simultaneously, there is an opportunity to influence the design of the modern workforce so it can achieve a level of prosperity that hasn’t been possible in the past. With that in mind, we chose the name Prosperix to align with our long-term vision and mission of helping businesses build an extraordinary workforce and achieve outstanding outcomes.

The good news is that Crowdstaffing is not going away; It’s being transitioned into a product name for our Crowdstaffing Hiring Marketplace and Crowdstaffing VMS offerings. In addition to these core offerings, we have added new offerings to the Prosperix solutions suite, including Direct Sourcing, On-Demand Talent Pools, and a wide range of Workforce Services such as MSP, Payroll, and IC Compliance.

CJD: What strikes me as a major differentiator for Propserix is the sheer breadth of its offerings, from direct sourcing and talent pools to VMS technology.

SB: Our strategy has always been to solve the end-to-end problem of hiring and workforce management. Most clients have a very difficult time using multiple technologies. Not only does data end up living in different places, but you get a poor user experience and it’s very challenging to manage the entire workflow when you use different systems. We believe it’s better to provide a single solution that solves for all facets of workforce management, including talent branding and attraction, sourcing, candidate engagement and nurturing, applicant tracking, candidate assessments, vendor management, onboarding, and redeployment.

CJD: Why do you believe it’s so powerful to have a solution that can literally offer end-to-end workforce management functionality, from talent engagement to total workforce management?

SB: There are many advantages to an end-to-end workforce management solution. First, you simplify the hiring process substantially when you use a single technology rather than several disparate technologies. More fundamentally, you are able to access and utilize data far more effectively to achieve better hiring outcomes. For example, the best candidate can come from a supplier, an internal talent pool, or a variety of public talent pools. When you can see candidates across the entire ecosystem of hiring channels, whether it’s in your VMS, ATS, Talent Pools, etc., you can match candidates more effectively to open jobs, speeding up time to hire.

This is just the beginning. There are multiple other use cases that you can unlock, including large network effects, that are only possible when you impact the entire value chain.

CJD: We’re experiencing a much different summer than we did last year thanks to the business world somewhat returning to normalcy. How do you think the world of talent and work respond to the major shifts it experienced over the past year?

The new normal means that remote work is here to stay. Many businesses are hiring workers remotely even for core positions, especially if they are having a hard time finding talent in their local geography. To hire remote workers more effectively, businesses are requesting a more nuanced way to outline their needs, by specifying whether a position is Local Only, Remote with Local Access, Remote Only, or Offshore.

CJD: What’s the long-term vision for Prosperix?

SB: Our long-term vision is to fuel human, workforce, and business prosperity. We plan to accomplish this by developing innovative solutions that help businesses build and manage an extraordinary workforce.

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Future of Work Friday: A Collection of Thoughts and Insights

From time-to-time, it’s beneficial to take a moment to collect random thoughts regarding the Future of Work movement, since there’s so many varied pieces of the complex, evolving puzzle that is the world of talent and work. It’s been a whirlwind year thus far (can you believe it’s already JUNE!?), but the next six months promise to be even more impactful when business leaders think about talent, their workforce, and how work gets done.

  • This week, CNN reported that although unemployment rates are at their lowest since before the pandemic hit, there are still over 8 million job vacancies across the country. Retail, hospitality, light industrial, restaurants, etc. are the particular industries where the vast majority of these roles are open. Much of the discussion revolves around the deeper conversation of wage and compensation (and rightfully so), however, businesses in these sectors should seriously consider direct sourcing as an avenue to get candidates into the door, even if they’re not for full-time/longer-term positions.
  • My wife has worked in the veterinary industry for nearly 20 years. Over the past year, this industry has faced their biggest mass exodus of workers in its history. The main culprit? Employee burnout. Hospitals are so short-staffed that many roles in veterinary medicine, from doctors to specialists to veterinary technicians, are clocking incredible hours, all the while dealing with pandemic restrictions (clients not allowed into the building, hospital employees must come outside and retrieve animals, etc.). This is not the only industry in which its workers are facing extreme burnout. While much of the focus of the past year has been on the rollercoaster of boom-or-bust workforce scalability, business leaders should never forget that the biggest piece of the overall talent experience is whether or not its workers are running on fumes. Worker mental health and well-being should be at the top of the priority list when it comes to how executives manage their total workforce.
  • Last year, Ardent Partners predicted that the global business landscape would experience a sharp uptick in the utilization of non-employee labor as a direct result of the pandemic’s sweeping organizational ramifications. Going into 2020, 43.5% of the average organization’s total workforce was considered “contingent.” Today, that number sits at 46.5% and promises to grow as the transformation of talent and work continues. Furthermore, 82% of businesses direct state that the challenging times of 2020 created a bigger need for extended and non-employee talent. If there is one thing that the past 12 months has revealed, it is that workforce scalability is essentially linked to economic survival in the now-chaotic, hyper-competitive world of global business.
  • In mid-March 2020, safety took precedence over anything else in regard to traditional workplace environments across the world. Stay-at-home advisories, social distancing recommendations, and curfews/lockdowns ruled the day and forced businesses to push the vast majority (or all, in some cases) of its workers into a remote setup. I’ve been reading so many articles recently that state that the hybrid model (mix of in-person and remote work) won’t survive past the end of the pandemic. Well, these pundits couldn’t be more incorrect. Ardent’s research finds that businesses are expected to double the amount of its staff working remotely moving forward, a factor which not only takes into accounts the productivity and efficiency gains experienced over the past year via remote and distributed teams, but also the incredible flexibility that these setups offer.
  • Ninety-three percent (94%) of business leaders in Ardent’s upcoming State of Contingent Workforce Management 2021 research study stated that their agile or extended workforce is a critical and strategic facet of their organization. If anyone ever had doubts about its continued growth, this finding should alleviate that concern. By the end of 2022, nearly half of the global total workforce will be considered agile/contingent/extended.
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Why Diversity, Equity, and Inclusion Need to Be Core Future of Work Tenets, Part III

Over the past two weeks, we’ve discussed why diversity, equity, and inclusion (DE&I) should be considered core tenets of the Future of Work movement. Diversity, equity, and inclusion represent, perhaps, the most important of the strategy-led Future of Work tenets and deserve a rightful place in the pantheon of work optimization approaches. Diverse workforces, inclusive workplaces, and an overall environment of equity can pay massive dividends for businesses seeking to spark innovation within their total talent community.

Diversity, equity, and inclusion have become top-of-mind priorities for businesses in regard to their workforce. New and exclusive Ardent Partners research finds that:

  • 94% of businesses are focused on transforming their workplaces to be more flexible and inclusive.
  • 62% of businesses have injected DE&I and workforce culture into their plans for future innovation.
  • Nearly 65% of businesses plan to, over the next two years, create a “Chief Diversity Officer” role within their enterprise.

I once again spoke with several technology leaders across the contingent workforce, digital staffing, and HR arenas for their unique perspectives on DE&I as core Future of Work tenets:

Dan Beck, COO and Co-Founder, Utmost

“I’ll take this one step further: DEI needs to be more than just a future of work tenet, but it needs to be a core business strategy. In the same way that enterprises have focused on purchasing from diverse suppliers, we’re seeing a trend of enterprises looking at the DEI composition of the workers themselves. 

While HR certainly plays a role, DEI is an overall organizational initiative that requires investment from all teams and especially leadership. To truly reap the performance gains of an inclusive workplace, it needs widespread adoption and not just from the workforce management side of an enterprise.”

Saleem Khaja, COO and Co-Founder, WorkLLama

“When we have conversations about DE&I, I begin with questions, a lot of questions. First: “What is the core problem we trying to address?” Once an organization hones in on the problem statement, a plan can be developed to move forward. The most common problem statements include “How do we hire diverse talent, treat diverse talent equally, or ensure we are inclusive?”, “Is the new generation of workforce going to evaluate an organization based on the organization’s approach to DE&I?” Therefore, to be successful organizations must make DE&I core tenets of their culture and policy. Is awareness one of the problems to solve? Immersive training for all employees with scorecards to measure progress is key.

DE&I is more of a people, process, culture, and policy problem to solve as opposed to a technology problem if you exclude reporting, delivery, or training/measuring, and eliminating bias in AI.

From that standpoint, I am also having a lot of conversations around bridging the income gap.  Regardless, if it is this question or one I have already mentioned, I believe addressing the supply of diverse talent starting at ground zero is at the core. Building, nurturing, and growing a diverse talent pipeline should be a key pillar in an organization’s DE&I strategy. This means making investments in facilities and infrastructure; providing affordable access to education and training; etc. Hiring diverse talent contributes towards this, but at that point an organization is dealing with qualified talent – finished product, so to speak. Impactful DE&I strategies focus on talent at its origin and not just the finished product.”

Patrick Dunn, Chief People Officer, Bluecrew

“Diversity, equity, and inclusion remain an essential component of any elastic workforce strategy. These qualities reinforce a culture that attracts and retains quality talent, the foundational catalyst to drive forward looking innovation and strategy. For an elastic workforce, the diversity of perspectives that come from strong DEI initiatives can ensure the workforce prioritizes the right work and delivers productive results. The studies that offer compelling evidence that DEI improves team performance have reinforced personal experiences where monocultural teams suffered from blind spots and tone-deaf messaging. And because anti-diversity forces are so pernicious and self-reinforcing, you can’t make progress without conscientious commitment to DEI. Only prioritizing these goals with a core tenet encompassing empathy and DEI, will set an organization up to do the right thing and maximize opportunities.

It is also important to recognize that diverse hiring is impacted at every level by unconscious bias. Data-driven hiring practices, which de-emphasize traditional human-to-human interviews, put everyone on an even playing field and leverage the data that workers provide as part of their behavioral assessments and screening questions to evaluate their potential. Scientifically crafted assessments have proven to be better at determining worker performance than human interviews and using these techniques can remove bias and interference in the hiring process. In doing so, workers are judged only on their performance with the complete removal of factors like race, gender, or other protected class.  We are proud that Bluecrew is made up of Crew Members with a wide range of skills, experiences, cultures, and viewpoints. The diversity that they represent is a genuine strength that can only be leveraged when they can bring their authentic selves to work everyday.”

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Why Diversity, Equity, and Inclusion Need to Be Core Future of Work Tenets, Part II

Last week’s article discussed why diversity, equity, and inclusion (DE&I) should be considered core tenets of the Future of Work movement. Although the Future of Work is often synonymous with automation- and innovation-led attributes, the truth is that strategy-fueled principles are just as critical as their technological counterparts. As we wrote last week:

“Diversity, equity, and inclusion represent, perhaps, the most important of these strategy-led Future of Work tenets and deserve a rightful place in the pantheon of work optimization approaches. Diverse workforces, inclusive workplaces, and an overall environment of equity can pay massive dividends for businesses seeking to spark innovation within their total talent community.”

I once again spoke with several technology leaders across the contingent workforce, digital staffing, and HR arenas for their unique perspectives on DE&I as core Future of Work tenets:

Jody Mohammed, Vice President, Partnerships and Solutions, Geometric Results, Inc. (GRI)

“DE&I is no longer considered buzzword bingo but rather this important initiative has elevated to a business imperative. This essential, crucial focus has the attention of the C-Suite and we see enormous investment in hiring not only DE&I leaders to establish policies but the importance of partnering with talent partner organizations that deliver against the goals. Companies now expect their partners to deliver a diversified workforce and provide the data to demonstrate trends/progress. Simultaneously, top talent is assessing an organization’s DE&I DNA and when evidence is presented, it is much easier to attract and retain talent. We see significant investment dollars in this important area and know it’s a journey. By engaging with talent partners who are committed and have a mature strategy of attracting and hiring diverse talent, we are contributing to the client’s goals and objectives. Clients’ internal focus, commitment, and training on DE&I means they are better equipped to recognize signs of bias and exclusion and act. This concerted effort to design policies within our clients is delivering teams that diverse in their thoughts which is netting greater innovation, a positive brand and culture.”

Judy Ellis, Head of Diversity, Equity, and Inclusion Advisory (Americas), AMS

“There’s no denying that business leaders are placing a greater emphasis on diversity, equity and inclusion (DEI) within their workforces. When we consider the future of work, leaders will need to adapt and evolve their talent acquisition strategies to take into account not only the make-up of the workforce of tomorrow, but also what each segment seeks from a potential employer. Changing demographics will be an extremely important consideration in the ‘Future of Work’ movement and, as a result, dynamic workplace strategies will be needed to manage the changing expectations of future talent which will skew across each new generation. Younger generations, for example, are more in tune with an employers’ brand, mission and vision, and a commitment to DEI will be a key influencer in affinity for prospective employers. And if we look at demographic predictions from the Economic Policy Institute, which predicts that by 2032 people of color will become a majority of the American working class, employers will also have to adapt their strategies to reflect this. As groups that were once underrepresented look likely to become the majority of the workforce, their unique needs, perspectives, and contributions will have even more importance and therefore must be considered in future talent acquisition strategies.”

“With the rise of contingent populations, business leaders will also need to take this growing segment of the workforce into consideration when developing future strategies. Many of our clients are actively doing so and there is certainly a deeper appreciation for how diversity within contingent populations can positively impact diversity within permanent employee groups. This is not only because of the propensity for contractor conversion – which allows workers to almost ‘test’ a company’s culture – but also because in some leading organizations there are more contingent resources than permanent employees. Consequently, at a time when different segments of the workforce – including emerging generations and underrepresented groups – are undoubtedly placing culture and a clear commitment to DEI as key requisites of a future employer, employers must ensure that their workplace strategies reflect this.”

Catherine Candland, President, nextSource

As a certified woman-owned business enterprise, diversity and inclusion is always front of mind at nextSource.   We strive to provide an inclusive culture within nextSource, where 45% of our staff identify themselves as being members of a diversity category.  We actively recruit MWBE, Disadvantaged Small Business, and Veteran-Owned suppliers.  nextSource has for many years conducted a supplier diversity nurturing program in which we leverage our buying power to increase the competitiveness of minority suppliers, encourage customers to automatically include diversity suppliers for Tier 1 distribution, and we share market intelligence data and business development leads.  To ensure candidate diversity, we launched a Community Workforce Development program to recruit and place workers from within disadvantaged neighborhoods.  We assign a community liaison who partners with representatives from community/civic organizations, business groups, churches, technology centers, educational institutions, cultural centers, local media, and government agencies. And, we work closely with each client to ensure the smooth transition of minority candidates into their workforce. 

However, we recognize that achieving a truly diverse, inclusive culture does not happen without continuous focus and innovative initiatives.  We conduct internal training to ensure that our staff has the knowledge and skills needed to manage culturally and demographically diverse groups.  We then serve as diversity advocates with our clients, helping to build programs that work effectively across differences and support diversity, equality, and inclusion.

Rasmus Pedersen, VP Customer Experience, Diversity and Inclusion Lead, Pontoon

“At Pontoon, we help our customers activate their Diversity, Equity and Inclusion strategies by providing candidates who are representative of the communities our customers serve. When our customers have an inclusive culture where people can truly bring their full self to work, our ability to attract diverse talent increases dramatically, as does our customers’ ability to innovate.”

“You cannot talk about innovation without also discussing diversity. At its core, innovation is about serving the unmet need of your customer base, current or future. To enable innovation, you must ensure your workforce is representative of the communities you serve and the customer base you pursue.”

Kevin Poll, Global Head of Strategic Partnerships, D&I Champion, WillHire

“By 2023, over 52% of the workforce will be made up of freelancers. With this being such a large portion of an organization’s total workforce, those organizations which are committed to D&I must consider their diversity and inclusion strategies across all categories of workers.”

“Millennials will dominate the workforce by 2025 (75%) and most of them prioritize diversity when evaluating work engagements.  We have all heard the phrase “war for talent” and recognizing the importance of diversity and inclusion to the talent supply chain is critical to attract and engage great talent.”

Nina G. Vaca, Chairman and CEO, Pinnacle Group

“In addition to DE&I being the right thing to do – always and forever – there are three critical reasons to include it as a core tenet in the Future of Work movement. First, it upgrades your talent. Second, it makes you a more desirable place to work. Third, more diverse organizations consistently outperform their peers. I simply can’t think of a more obvious strategic imperative for any organization than to elevate its DE&I strategy.”

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Why Diversity, Equity, and Inclusion Need to Be Core Future of Work Tenets, Part I

If you’ve listened to the Contingent Workforce Weekly podcast over the past few years, you may have heard me utter this phrase many times: when it comes to the Future of Work movement, non-technological attributes are just as critical as technology and innovation. Aspects like flexible business thinking, transformative leadership, and an overall agile culture can be just as crucial to an enterprise as the new technology they leverage to get work done.

Diversity, equity, and inclusion represent, perhaps, the most important of these strategy-led Future of Work tenets and deserve a rightful place in the pantheon of work optimization approaches. Diverse workforces, inclusive workplaces, and an overall environment of equity can pay massive dividends for businesses seeking to spark innovation within their total talent community.

I spoke with several technology leaders across the contingent workforce, digital staffing, and HR arenas for their unique perspectives on DE&I as core Future of Work tenets:

Brian Hoffmeyer, SVP of Market Strategies, Beeline

“Leaders should place the same (or – frankly – more) emphasis on DE&I when compared to other Future of Work topics because, first and foremost, it is the right thing to do; we believe that companies and individuals have an imperative to ensure that historically underrepresented people are treated inclusively and equitably. Second, diverse teams win – study after study shows that more diverse teams and companies out-innovate and outperform those who are not. Finally, based on the first two reasons, there is so much opportunity to drive DE&I initiatives in the extended workforce as these programs often lag their full-time counterparts and companies can more quickly hit their DE&I goals due to the transitive nature of this critical part of the workforce.”

Allison Robinson, Founder and CEO, The Mom Project

“By 2025, millennials will make up 75% of the workforce, and they are the most diverse in American history. If you aren’t actively creating a diverse and inclusive environment for future talent that is front and center in every aspect of your business and culture, you will miss out on this talent. Technology investment and digital transformations mean little without the commitment to a more diverse workforce behind them to drive results.”

David Trachtenberg, Chief Marketing Officer, Workforce Logiq

“For too long, organizations have focused their DE&I programs on dollar diversity – their percentage of spend with diverse suppliers. While important, there must be equality of focus on an organization’s most critical asset: its people. An organization’s talent, both contingent and full-time, must reflect the broader sense of community in which it works – and from which it recruits. It’s the right thing to do, and it’s good for business. For example, our proprietary AI-powered insights quantify how visibility in the workplace impacts employee retention: women are over 1.5X more at risk and open to leaving their current role vs. their male counterparts when there are fewer women colleagues represented in their workplace. So, while technology, innovation and other Future of Work aspects are key areas of focus – DE&I is a proven investment to ensure organizations have the engaged talent with which to succeed.”

Rebecca Perrault, Senior Director, Diversity and Inclusion, PRO Unlimited

“Diversity, Equity and Inclusion (DE&I) has been a topic for the traditional workforce for decades. Research has shown that a diverse and inclusive workplace increases revenue growth and the ability to innovate gives you access to highly qualified talent. Ultimately, we are talking about dynamics that impact people and will see the same amazing results from a focus on DE&I in the workforce of the future. It is long overdue that the contingent workforce be included. The workforce of the future is rapidly expanding and presents a huge opportunity for organizations as they consider their business strategies. Now is the time to embed DE&I —  not after the processes have been instituted. To fully realize all the many benefits of DE&I, we need to seize this opportunity.”

Brooke Stovall, Inclusion and Diversity Marketplace Manager, Allegis Global Solutions

“A strong DEI strategy is vital to an organization’s ability to attract and retain great talent. And in the Future of Work, your ability to leverage technology, innovate and evolve at today’s accelerated pace of change hinges on your ability to attract and retain a talented and engaged workforce.

The challenge that arises from bringing DEI into the conversation as a core tenet of the Future of Work movement is that unlike a lot of conversations around technology and innovation, DEI cannot be automated. Developing, nurturing and prioritizing a truly inclusive culture that prioritizes belonging takes sweat equity. It involves conversations and evaluating processes and cultural norms, and bringing DEI into more conversations beyond HR.

Globally, the DEI conversation has expanded from a focus on talent attraction – sourcing, networking, recruiting – to talent retention. It is not enough to bring diverse hires through the door, if the environment and culture they’re coming into isn’t one that prioritizes inclusion and belonging, which are core to the employee experience. It is a financial and time investment to hire someone, you want (and need) them to be successful.

A challenge to business leaders emphasizing DEI like other aspects of the Future of Work, is that you can’t automate or purchase a technology to do all of the work for you. While quantitative and qualitative data and analysis is required to identify gaps and opportunities, and help you track progress, the real work on inclusion and belonging in the workplace requires sweat equity from people across the organization. Inclusion and belonging is everyone’s responsibility, requiring active participation from the highest levels of the company to people a few desks over.”

Maria Luoni, President, RightSourcing

“The past few years have brought to the forefront that a focus on diversity is only part of the equation.  Inclusion is another. Both of these concepts will remain a top focus for organizations in years to come.  Equity is something altogether different. Many innovative organizations are also focusing on the idea of “equity” as part of their overall strategy. This focus in the workplace will be a magnified topic as organizations are being called to operate with a deeper level of transparency around compensation reporting, board representation, harassment reporting, advancement and other talent management practices.”

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What Does 2021 Hold for the Agile Workforce and the Future of Work? (Part II)

Last week, we discussed the many tenets of the Future of Work that will play invaluable roles in 2021, including diversity and inclusion, direct sourcing, new talent channels, the depth of transformational business thinking, flexibility- and empathy-led leadership, and the overall impact of new technology and innovative solutions.

I once again spoke with several contingent workforce, HR, and talent acquisition technology leaders over the past week to gain their perspectives on what’s in store for the Future of Work and the agile/extended workforce in the months ahead:

Murali Mazhavanchery, VP of Product, Utmost

“The Future of Work is here. Clearly, we now know that new business models and workforce dynamics are needed – and that means almost all of what we know is not useful. Agility in all dimensions is the only certainty – and that starts with the talent to run these businesses. What is the talent profile I need, how much, when, and where do I need them, and what do they cost? The organizations that thrive in 2021 and beyond will be the ones that embrace flexibility in talent – using a mix of employees and extended workforce, direct employment, direct sourcing, staff augmentation, and strategic services – and have extreme elasticity in logistics such as location, hours, and qualifications. This requires enterprises to define a continuous, always-on process that involves multiple channels, pipelines, and worker scenarios. To enable this transformation, there’s an acute need right now for modern, purpose-built technology that manages large ecosystems of workers and worker channels that each look and act very differently.”

Geoff Dubiski, Chief Solutions Officer, Workforce Logiq

“Leveraging a unified brand, remote and agile work engagements, and the prospect of a boundary-less talent pool – Contingent, FT, and Gig – allows organizations to challenge traditional hiring mindsets; the benefits of total talent acquisition is closer than you think.”

Sunil Bagai, CEO, Crowdstaffing

“We are seeing trends that businesses are increasing their use of direct sourcing to take advantage of their existing talent pools like their Career Website, ATS, Alumni and Referral Networks, and Silver Medalists, as well as extend their reach into additional talent pools like online marketplaces, job boards and other digital sources to more effectively search for the right candidates across a variety of available talent pools. Not only does direct sourcing improve hiring outcomes, but it provides tangible cost savings.”

Mike Wachholz, CEO, Geometric Results, Inc. (GRI)

“As organizations wrestle with the “post-pandemic” work paradigm, those companies that are best positioned to bring relevant jobs at the right moment to candidates will win the competition for top talent. In addition to flexibility in work location, and perhaps more importantly, is how organizations find, engage, vet, and attract the right talent. By leveraging a Direct Sourcing model and proactively developing and cultivating private talent pools, companies will be on the front foot in 2021 when it comes to talent engagement.”

Chris Johnson, Director of Industry Strategy, Checkr

“Jeff Bezos once said, “Customers are always beautifully, wonderfully dissatisfied. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf.”

This intense focus and desire to meet our growing consumer expectations has conditioned the world to expect access to instant data driven results in the palm of their hands.  The most successful retailers have sophisticated systems that enable real time access to availability, pricing, peer reviews, and additional product recommendations that give us insights that simply can’t be had in the brick-and-mortar experience. 

This expectation has become table stakes for all of us in almost everything we do from ordering food to finding a vacation rental.  Think about names like Uber, Amazon, and AirBnB…now think about how integrated these brands are in our daily life.  We “Uber” to work, we “Prime” a red dress, and we stay at an “AirBnB” on vacation.

You can use any of these services with just a few clicks and in less time than it takes to order a coffee.  They have compressed processes that took multiple steps and people into ones that take minutes and are now self-service – This is the “Sign up Culture” and what the modern candidate expects.

Staffing agencies are now adapting to this world of dissatisfied consumers. The growth of signup culture combined with the unprecedented digital shift of 2020 has changed the job market forever. Agencies that want to keep up need to understand what has changed and how it impacts them. You have a split second to capture a candidate’s interest. That means staffing recruiters have to think like marketers.”

Tim Meehan, Global Head, Innovation Lab at Pontoon Solutions

“When it comes to talent pools or, Talent Rivers, as we call them at Pontoon, finding talent with a just-in-time approach is the most effective way to proactively establish, develop and maintain a selection of screened, pre-selected candidates for our clients. Talent Rivers incorporate workforce demand, D&I targets and strategic routes to new candidate markets.”

Joey Frasier, Co-Founder and CEO, Shortlist

“Shortlist has always been a family-first organization out of necessity but also believe that in order for our talent to bring the best to our customers they first needed to be ‘whole’ themselves – mentally and physically. The challenges of 2020 demonstrated more than ever that getting the best out of people isn’t about balancing work and life but instead integrating our family into our work. The pandemic, economic crisis, social injustice debates have made it clearer than ever that organizations can’t treat people as ‘just workers’ but need to focus on talent as whole individuals. I feel confident that the organizations that will be most successful in the year(s) ahead will be those that decide that a family-first culture, where health is the top priority, and that is a manager’s top focus day-to-day.”

“The past year has unfortunately shown us how “at risk” contingent labor can be as most organizations made quick cuts to contractors as they were the easiest line item in the budget to reduce spend in. That said, there is a new recognition that global health crises, global social unrest and related or unrelated global economic disruptions can all affect businesses and their supply chains more rapidly than ever before. Therefore, in the year(s) ahead, I believe that organizations are going to be more focused on improving their Capital Workforce Agility – or simply stated, the amount of total talent spend that is flexible and agile (contingent) vs fixed (full-time employees) is going to continue to increase in favour of flexibility and agility. This isn’t a negative but a positive for talent. Organizations will need to enhance their focus on improving how they engage with this non-full-time workforce and how they ensure mutually beneficial relationships with this talent as they’ll want to be the “first choice” or talent when multiple opportunities come up. Workforce capital agility and overall workforce capital efficiency will be a top C-Suite priority across all functions with a priority place on HR and finance.”

Taylor Ramchandani, Product Manager, VectorVMS

“Something we have been asked more frequently about by our clients is how to move from having diverse suppliers to having a more diverse candidate base. I foresee over the next year increasingly more interest in tracking and measuring diversity and inclusion in the contingent workforce and using that data to identify gaps in not only engagement but attraction of candidates.”

“We have seen organizations work in interesting ways over the past year to keep up with the changes that have been thrown at us. We have seen our clients turn to talent pools to help them manage furloughed staff, create pools of pre-credentialed healthcare staff, and bring back alumni talent to reduce ramp-up time and save cost.”

Bernie Caputo, President of Contingent Workforce Solutions, Atrium

“Imagine the strength of talent acquisition when you connect our dedicated recruiters to your brand influence and existing resources to rapidly fill temporary roles — without additional overhead, but with significant cost savings.”

Kelly Couto, Vice President of Enterprise Solutions, Atrium

“As the rise of remote work removes sourcing barriers, and social responsibility shifts corporate mindsets from value streams to valuing the people who influence them, the possibilities of a flexible workforce are boundless.”

Marlon Rosenzweig, CEO and Co-Founder, WorkGenius

“Digital staffing and traditional staffing models are converging. Talent is working remotely and online platforms process W2s just as well these days. Finding the right talent is key and while humans may have an edge at it, that edge is declining as technology gets better and better. Hybrid models of humans and machines provide for a smooth transition in the meantime.”

“Fractional employment requires new models for mortgage underwriting, health insurance pricing and more. While some of this will be taken care of by the free market, governments should ensure not to get in the way of providing freelancers with the freedom they sought in the first place when becoming freelancers.”

Jan Alexander Jedlinski, Founder and CEO, Gustav

“The staffing agency and recruiter market will see a massive digital transformation. Staffing agencies and their talent supply will become more accessible online through deployment platforms. Staffing agencies and recruiters who will adapt to this shift will look more like talent curators and use technology to provide faster access to available talent for their end clients.”

“Staffing agencies and recruiters will have a massive opportunity to put millions of people back to work. You will see technology and services around the traditional staffing agency model evolve. The agency will become a talent curator and technology platforms and services like EOR will play a dominant role driving the operations for the agency in the background.”

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What Does 2021 Hold for the Agile Workforce and the Future of Work? (Part I)

If you caught last week’s Contingent Workforce Weekly podcast, we chatted about several distinct attributes of the world of work and talent that will be transformed in the year ahead. In the span of just under 30 minutes, we just barely scratched the surface of the vast possibilities that the Future of Work movement will have on businesses across the globe over the next 12 months, given the many “accelerants” that contributed to work optimization in 2020.

There are many tenets of the Future of Work that will play invaluable roles in 2021, including diversity and inclusion, direct sourcing, new talent channels, the depth of transformational business thinking, flexibility- and empathy-led leadership, and the overall impact of new technology and innovative solutions.

I spoke with several contingent workforce, HR, and talent acquisition technology leaders over the past week to gain their perspectives on what’s in store for the Future of Work and the agile/extended workforce in the months ahead:

Brian Hoffmeyer, SVP of Market Strategies, Beeline

“The events of 2020 make me a bit reticent to make any predictions for 2021, but I’ll try! As the pandemic comes to an end due to a combination of vaccine distribution and herd immunity, I think we’ll see companies adopt a blended in office and remote work strategy for their entire workforces. Some jobs will be 100% in the office and others will be 100% remote but, for a large number of professional workers, we’ll see a mix where key activities return to being in person. At the same time, specifically as it relates to the extended workforce, companies will continue to engage workers in locations where they don’t have a physical presence as they’ve learned that they can grow their talent pools and drive down both time-to-fill and costs by doing so.”

William T. Rolack, Sr., VP of Diversity and Inclusion, Workforce Logiq

“With real incentives for tangible results, D&I leaders are in a better position to move beyond tracking diverse supply chain expenditures to drive real impact on overall employee representation. And, those often overlooked contingent workers must be a part of the diversity dialogue. With the call for workplace equity, regardless of worker type, and because contingent workers are strong talent pool for full time positions, organizations risk missing the mark if they focus their D&I efforts solely on their full-time workforce.”

“Diversity and inclusion isn’t a “program.” Too many organizations today treat it as an ad-hoc initiative. Employers that have fostered real cultures of belonging understand D&I needs to permeate the organization at the core, and be a lens through which senior leaders invest, act, and make decisions.  Real progress can only occur when employers understand this interconnectivity and link D&I initiatives with their larger business objectives.”

Allison Robinson, CEO and Founder, The Mom Project

“We are seeing more and more companies turn to The Mom Project for help building diverse talent communities. That signals to me that, while there’s a real commitment and willingness to invest in diversity and inclusion, many companies are still trying to identify the right partners that will actually help them move the needle. We developed our Diverse Talent Cloud offering to connect our partners and customers with the best talent communities of diverse candidates.  I think you’ll see more companies look for solutions like The Mom Project as they get serious and strategic about converting their diversity objectives into impact.”

“Forty percent of our community of 400,000 working parents are women of color. When I see stats saying approximately 60 percent of the jobs eliminated the first months of the pandemic were held by women and that women of color were disproportionately affected, I am reminded that our mission of finding moms jobs is more important than ever. One of the things we’re doing beyond connecting diverse talent with flexible, professional work is funding initiatives like RISE, an upskilling and opportunity-creation program for women and families. It’s a virtuous circle that bolsters the program and the mission benefiting everyone involved.”

Kevin Akeroyd, CEO, PRO Unlimited

“A world where more than 50% of the workforce is not FTE is not too far into the distant future. In fact, the contingent workforce landscape is growing at an unprecedented rate – with approximately over 40% of all skilled workers being contingent vs. full-time. As employers begin to augment their human capital strategies to accommodate for this shift in the market, many leading organizations are supplementing traditional sourcing channels by creating private talent pools of known (alumni, silver medalists, referrals, retirees) and unknown (brand-attracted) talent. Done correctly, direct sourcing powers significant cost savings, improved talent quality and faster time to fill. However, some organizations are finding the execution of direct-sourcing programs more difficult than anticipated and struggling to realize the full benefits. Often, the use of multiple vendors is the culprit, creating bottlenecks, discontinuity and inefficiencies. When powered by cutting-edge technology and human expertise, a single direct-sourcing platform eliminates disjointed communication between parties, reduces confusion and inefficiency created by overlapping responsibilities, and aligns all interactions to one service team.”

Jim McCoy, SVP of Talent Solutions, ManpowerGroup

“Increasing DE&I in existing markets where local demographics do not align with targeted skill sets has limited success unless remote sourcing is leveraged properly. Increasing candidate diversity is best achieved in markets where diverse candidates actually reside. 52% of school age children are learning remotely at least part-time and 1/3 of children under 12 years old lack adult supervision. To attract diverse candidates, accommodating the priority needs of workers, such as childcare, is increasingly critical.”

“In 2020, many employers had to contend with employees who had to log off or step away from their jobs for 10-to-14 days at a time, requiring them to reallocate skills to their remaining workforce or assign managers to take on additional responsibilities. The willingness of workers to take on dual roles is a short-term reality as competitors seek to hire singular skills, increasing risk and rate of turnover, and the trend of overperformers taking on extra work will not continue indefinitely.”

In industries such as IT, where the demand for talent increased due to COVID-19, competitive pay has been critical. There was little to no unemployment for IT workers, who shouldered essential responsibilities of helping companies deploy most of their employees to work from home while also maintaining the highest levels of cyber security. As long as IT workers are receiving appropriate compensation, they are less inclined to switch jobs and move to a new company where they will have less tenure.”

Saleem Khaja, COO and Co-Founder, WorkLLama

“While the usual priorities around cost optimization and DEI will stay top of mind, there will be an increased focus on talent wellbeing and tools that will contribute towards that, e.g., tools that maximize efficiency while minimizing stress in the new way of doing work, tools that predict outcomes towards achieving this objective both from a talent and organizational perspective, etc.”

Vanessa Janus, Vice President, Enterprise Solutions, DZConneX (A Yoh Company)

“Direct sourcing and proactive talent pools have quickly become a critical component to a total talent strategy as organizations seek ways to provide a unified high level candidate experience and strong employee value proposition regardless of labor type. Direct Sourcing, as part of a holistic vision of your talent acquisition program, is more important than ever in order to attract the most qualified and diverse talent faster and more cost effectively.”

“The challenge going forward will be to ensure a company’s diversity, equity and inclusion efforts are happening for all labor types and talent acquisition streams. Thus, the rise in direct sourcing and total talent management to help not only increase visibility but to also unify and maximize D&I efforts.”

Dave Putt, SVP Sales and Marketing Strategies, ELEVATE

“We see the adoption of direct talent sourcing has been slow and steady. More importantly, there is an on-going appetite from customers and partners to include talent pooling and other direct sourcing capabilities into our ELEVATE VMS.”

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Four Predictions for the Future of Work in 2021

Ardent Partners defines the “Future of Work” movement as a series of ideas across the talent, technology, and business transformation spectrum that augment how enterprises ultimately optimize how work is done. The challenging events of 2020 did not just stress the limits of business operations, but also accelerated key facets of the Future of Work movement; in fact, some key aspects of the “new normal” that enterprises face in 2021 are, in fact, innovative strategies and solutions that just several months ago were necessary approaches to survive in unprecedented times.

Several critical aspects of the Future of Work movement, amongst others, are crucial beacons of innovation that will assist enterprises in navigating through the initial, unsteady early months of the year ahead:

  • The (faster-than-expected) evolution of talent engagement and talent acquisition. Less than five years ago, only 12% of talent was engaged and sourced via “real-time” or “on-demand” means, such as digital staffing technology, tech-enabled talent marketplaces, and direct sourcing/talent pool-based programs. Today, that number hovers around a third (33%) of all talent engaged/acquired via real-time means, with a heavy increase expected as 2021 drags on. Ardent Partners expects, for instance, the utilization of direct sourcing strategies to increase threefold over the next 12 months, owed to the fact that talent pools (and their subsequent link to global enterprise recruitment streams) allow businesses to tap into “known and vetted” talent in an on-demand manner. Too, as businesses opt for less in-person interviews and a need for faster time-to-fill rates as a result of workforce scalability, other solutions, particularly talent marketplaces, will become critically important for shoring up the total workforce.
  • The acceleration of work optimization via true digital transformation. The concept of “digital transformation” has been part of business vernacular for several years, with many C-level executives (hello, CIO!) spearheading initiatives to digitally enhance specific (or all) enterprise processes for maximum optimization, speed, and efficiency. In 2020, businesses quickly experienced the pitfalls of social distancing and closed offices as scores of workers could not execute traditional and repeatable processes without access to a physical location (or, even worse: lack of access to archaic manual processes). Digital transformation in 2021 must be “table stakes” for the typical enterprise as the pandemic continues to disrupt live and in-person tactics.
  • The rise of flexibility-led leadership. 2020 was the most “human” year of the average business professional (and, thus far, 2021 will surely continue this trend). Pandemic-led anxiety, a lack of schooling or daycare (and the stress of remote learning), and general health concerns sat in constant alignment with the typical stressors of corporate life. Flexibility- and agility-led strategies were quickly employed (i.e., the agile workforce) during the initial phases of 2020’s challenging times, however, there was an undercurrent of another interesting attribute that quietly separated business leaders from one another: the rise of “empathy-led” leadership. Business leaders that led with an empathetic approach are the ones that will be able to build trust, confidence, and, most importantly of all, retention, within the ranks of their highly valued workforce. Converging empathy and agility into flexibility-led leadership allows business leaders to assist their workers during moments of need by providing more flexible work arrangements, measuring productivity by outcomes instead of hours worked, and, in general, being more inclusive of what is happening with the personal lives of their staff.
  • And…the biggest prediction of 2021: a critical spike in the utilization of the extended workforce. This prediction may have the biggest impact of all: the business world will draw the closest it has ever been to half of its total workforce comprised of non-employee and agile talent. As businesses employ staffing scalability with the optimism of vaccines and economic recovery ahead, the contingent workforce will become ever more critical in helping enterprises across the globe not only survive in these trying times, but also thrive as they seek to truly optimize how work is done.
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