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Technology and Innovation

Managing the Extended Workforce Requires Agile Automation

Solution ProvidersTalentTechnology and Innovation by Christopher J. Dwyer on

A few weeks ago, I had the pleasure of joining VMS and extended workforce platform Beeline for an exclusive webcast focused on transformative technology’s role in the Future of Work movement. Alongside Lesley Walsh, the solution provider’s VP of Client Relationship Management, the event discussed how the new world of work and talent requires agile automation to navigate an uncertain 2023, as well as the role of extended workforce technology in supercharging contingent workforce management (CWM) programs and initiatives.

Lesley and I not only chatted all things Future of Work (including the state of work today, the volatile labor market, etc.) and “human”-led concepts (such as empathy-driven leadership and more flexible, human-focused enterprise thinking), but also revealed some brand-new research findings from the Ardent Partners/Future of Work Exchange research study, Why the Extended Workforce (and Future of Work) Requires Agile Automation…which can be accessed here. And, enjoy an excerpt below:

The Future of Work Exchange frequently states: “Flexibility is the Future of Work.” The ultimate state of “work optimization” is more than reimagining specific facets of enterprise operations. In essence, there are three main tenets of the Future of Work movement: 1) the evolution of talent engagement and talent acquisition, 2) the impact of new technology and innovation, and 3) the transformation of business leadership.

The extended workforce of 2023 comprises nearly half of the average company’s total talent (47.5%); the growing size and strategic impact of this workforce requires that businesses leverage tactical and strategic efficiencies to get work done effectively and adeptly. Extended workforce management, much like typical CWM, requires end-to-end efficiencies and high flexibility. These operational elements allow executive leaders to shift, scale, and re-form their workforce initiatives as shifts in economic and global markets arise.

In 2023, the fluid and evolving nature of the extended workforce means that businesses must navigate uncertainty while ensuring that top-tier talent is engaged and sourced effectively. While more mature CWM programs can withstand these new, converged pressures, all businesses must move from tactical to strategic when engaging and managing their extended workforce to drive the most value from these unique skillsets and expertise.

“Traditional” elements such as cost savings and time-to-fill rates are obviously crucial attributes to any extended workforce management program. However, it is the way enterprises blend contemporary nuances of today’s evolving talent architecture that determines how they will thrive in 2023.

Download the new research study here, and, if you missed last month’s webcast with Beeline, check out an on-demand replay here.

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Employee Engagement Still Lacks Execution

Business LeadershipContingent WorkforceGeneral InsightsHRTechnology and Innovation by John Yuva on

Today’s enterprises can be characterized as fast-paced, ever-evolving to effectively respond to a more dynamic marketplace. Within the hustle and bustle lies a critical workforce need that is often overlooked: employee engagement. The concept can be confused with simply offering employees certain monthly perks identified from a quick survey. However, it goes much deeper than that and reaches beyond permanent, full-time employees to those in the extended workforce, as well.

A well-rounded definition of employee engagement comes from Engage For Success: “Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.”

Powerful, Yet Underutilized

It is that commitment toward oneself and the enterprise that makes employee engagement such a powerful workforce approach. Yet, as a Gallup survey indicates, only 36% of U.S. employees are engaged in their work and workplace. The number is even lower on a global scale, with only 20% of employees engaged at work.

However, for those enterprises with a fully entrenched employee engagement system, the results speak for themselves. According to Gallup, those leading organizations are experiencing the following benefits:

  • An increase of 18% in productivity (sales)
  • An increase of 23% in profitability
  • A decline of 40% in quality issues (defects)

Achieving these results requires engagement with every worker. With nearly half (nearly 48%) of today’s enterprises comprised of contingent workers (per Ardent Partners and Future of Work Exchange research), employee engagement must include this critical workforce segment. When faced with the possibility of losing extended talent following a project or other initiative, employee engagement could be the competitive differentiator to retain them.

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Future of Work Predictions for 2023 (Part IV)

Business LeadershipDirect SourcingGeneral InsightsTechnology and Innovation by Christopher J. Dwyer on

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Christy Forest, CEO and Executive Director, LiveHire

“It’s the greatest talent reshuffle in recent history and it isn’t over yet. Companies will respond to the fierce competition for talent alongside their looming concerns of recession with one critical capability: agility. We will see a very welcome shift…from what was a lot of talk and not a lot of action, a lot of dabbling and not enough commitment to finally creating a truly agile approach to optimize the mix of permanent and contingent workers to meet fluid business needs. This requires internal collaboration and a mindset shift but it will happen because…

We will see more and more power in the hands of candidates and employees, a higher bar set by them for transparency, inclusion and experience, and only the best companies will earn their engagement and their time. So the most progressive companies will take more ownership of their brand, start their journeys in earnest to direct sourcing programs and total workforce management solutions that enable them to meet the market where it is and move ahead of the competition.”

Pam Cohen, Chief Research and Analytics Officer, Werklabs/The Mom Project

“The Future of Work is fluid; success will depend on an intricate alliance between employers and talent that embraces life outside of work and allows for the existence of both woven into each day. From this, employers will find enhanced loyalty and retention of all types of workers, and talent will find the opportunity to grow within their jobs without feeling the need to leave in order to experience other aspects of their life.”

Nancy Miller, , Atrium

“Lines will start to blur in types of work just like lines have blurred in categories of HR tech for temporary/independent talent markets. Workers want to do work that excites them and where they can add value…they want to leave a mark. Technologies should make it easy for those workers to find this work regardless of what labor category it “places” them in, i.e., temporary worker, contractor, independent contractor, full-time employee, flexible talent, etc. Another trend I predict is that talent acquisition platforms are expanding to be more versatile regarding the labor categories they cater to. In example, platforms originally built for direct hire/perm placements will continue to productize and launch modules for contract work. Vice versa – we are seeing many platforms built for contract hiring to now also offer direct hire recruiting solutions. HR tech as a whole will move toward omni-channel solutions to engage people through all channels.”

Morten Bruun, Managing Director, North America, Worksome

“The push for a more agile workforce will drastically expand in 2023. We’re coming on the back off a large number of layoffs in the tech industry. Any technology will say a) innovation is the key for their success, and b) people are what create innovation. This leaves you in a dilemma: How can I continue to innovate in an environment where we’re reducing headcount growth? You essentially want to make sure that you have an agile workforce that you quickly can scale up and down and move to the areas where you need innovation the most.

The Great Resignation, Great Reshuffling, quiet quitting, and some of the other 2022 trends we’ve been seeing—will those stick around? I actually don’t think it matters whether they will continue or not. The interesting aspect of the Great Resignation is not that a bunch of people quit their job; the interesting aspect is why they quit their job. People are sick and tired of a traditional working model with no flexibility, that’s why they quit. It’s not unlikely that we won’t see the same volume of people quitting their job during a recession, but it’s important to realize that the sentiment isn’t gone. The sickness is still there, even though the symptoms are gone.

It’s abundantly clear that legacy tech in the workplace/people space isn’t solving the problem for companies. This is particularly true in the contingent workforce space. Around 90% of large enterprises have a VMS in place, but more than 50% of them are citing the lack of efficiency in their contingent workforce program as their #1 challenge.”

Connor Heaney, Managing Director, CXC Global EMEA

My predictions for the Future of Work are:

  • An increased interest in Africa as a remote talent pool to combat talent scarcity in Western economies.
  • As organizations seek to solve the talent supply issue, they will start to become more willing to employ and engage workers from different backgrounds: non-university educated, disabled, neurodiverse, veterans, and folks with minor criminal records.
  • Increased regulation in the Gig and Open Talent Economy as a result of the EU directive on platform workers. This has the potential to be hugely disruptive to the sector.”

Marlon Rosenzweig, CEO and Co-Founder, WorkGenius

“We expect 2023 to be a year of growth for freelance even if the economy shrinks. Demographic change and lack of immigration built up a talent shortage that will persist. “

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Future of Work Predictions for 2023 (Part II)

Business LeadershipDirect SourcingGeneral InsightsHRTalentTechnology and Innovation by Christopher J. Dwyer on

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Kevin Akeroyd, CEO, Magnit

“2023 will mark the year when the three largest opportunities within contingent workforce management stop being ‘discussions’ and ‘buzz words’ and start gaining real adoption and driving real value for companies. The C-suite is finally paying attention and necessary corrections are coming fast in these critical areas:

  1. Direct Sourcing. In the current economic environment, saving $300-$400 million out of every $1 billion in staff augmentation contingent spend that goes to the disintermediary vs. to the talent or the enterprise’s bottom line is simply too much to continue to ignore.  
  2. SOW. This another area where $300-$400 million out of every $1 billion in professional services procurement contingent spend in known/acknowledged waste is simply too much to continue to ignore.
  3. Data/Analytics. The industry spends billions on annual survey data to edify FTE salaries, which is 50% of their workforce. They spend virtually nothing to edify Contingent Labor rates, which is the other 50% of their workforce. That has to, and will, change, starting in 2023.”

Amy Doyle, and Global Leader, Talent Solutions TAPFIN

“Talent practices and strategies will need to keep better pace with increasingly rapid evolution of work. What worked to get us here is quickly losing impact.  Mere execution – driven by growth of our ecosystems is not enough; organizations and solution partners alike are prioritizing the value of strategic partnerships in enabling agility and collaborative innovation.”

Kevin Poll, SVP of Strategy and Business Development, WorkLLama

“I think a big trend for 2023 will center around how companies are branding themselves to all talent and delivering similar experiences to candidates, regardless of how a person engages with the company (full-time, SOW, contractor, freelancer). As companies move towards an omni-channel talent acquisition strategy, a consistent candidate experience is critical. Not only does it increase engagement and referrals, but a positive candidate experience can also turn even rejected candidates into brand ambassadors, increasing the quality of future candidates and lowering cost-to-acquire. Without a total talent approach to finding, attracting, and nurturing candidates, companies lack a holistic talent strategy, which can hurt their bottom line.”

Sunil Bagai, CEO, Prosperix

“2023 will be about volatility as some companies downsize and others ramp up. Amidst this chaos, businesses will be seeking to increase workforce productivity in lieu of financial constraints, improve visibility and insights into their entire workforce, and find a balance between local, remote and offshore teams. 

A few tenets will remain strong in 2023, including the intentionality of remote work so it is flexible and meets the social and performance needs of the business. Additionally, the pursuit of meaningful work will be more prevalent as bad managers, lack of business transparency and poor culture drive individuals into new work environments that are more aligned and enriching.”

Jessica “JJ” Reeder,

“Productivity is passé. As the world faces a global crisis in employee engagement (Gallup reports only 20% of workers are engaged) and as many companies tighten their budgets, the question to ask is not “How much are we producing?” but “Are we producing the most effective outcomes?”

Organizations with people-first organizational cultures are attracting the world’s best talent by promising healthier work-life integration, flexible schedules, and an investment in professional development. What that translates to is employees exerting a greater sense of control over when, how, and where they work, but with a higher quality of output and higher probability of long-term retention.

In 2023, companies that want the best people doing their best work will understand the importance of planning, goal-setting, and focus on shared objectives. Rather than overworking people to the point of burnout, we’ll see more great leaders steering their teams toward a vision, and empowering them to reach it.”

Steve Dern, EVP of Talent Solutions, Evaluent

“Direct sourcing will include not only technology implementation, but the strategic inclusion of diversity EOR/AOR suppliers who can provide curation services, allowing traditional talent acquisition teams to focus on the internal hires that remain mission critical.  As direct sourcing yields benefits to evergreen hiring needs, these solutions will expand their reach across the enterprise.  A key component of this success will rely on the proactive marketing of the brand and culture of the organization, positioning itself as a destination of choice for both potential employees and contingent workers alike.”

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Future of Work Predictions for 2023 (Part I)

Business LeadershipGeneral InsightsTalentTechnology and Innovation by Christopher J. Dwyer on

Welcome to an exclusive series here at the Future of Work Exchange that will feature predictions, insights, and trends for 2023 that will shape the Future of Work in the months ahead. We polled technology and solution provider executives and asked them how they believe the world of work and talent will continue to evolve in 2023 and beyond:

Brian Hoffmeyer, SVP of Market Strategies, Beeline

“The extended workforce industry has spent years talking about total talent management. In 2023, due to new technologies and service offerings, we will see more and more enterprises truly implement it, capturing all of their workforces in one place and using that data to make better tactical and strategic decisions.”

Brian Salkowski, COO, Guidant Global

“Throughout 2023 we expect a slower pace of growth across the workforce solutions industry and the US jobs market will become increasingly uncertain as the year progresses. ​Many organizations are concerned about what ​lies ahead for the next ​12 months and the possible impact on business growth, profitability and shape. Customers are therefore likely to focus on cost-saving and value-driving measures, for example, supply chain consolidation, increased focus on internal skills mapping, upskilling and mobility, and the expansion of MSP remits to include uncontrolled and costly services procurement spend. There will be greater scrutiny on how work gets done and by whom, to optimize business innovation, productivity and fulfillment. Finally employers will continue to dial up their focus on driving social value through ESG measures. The most successful organizations are likely to be ​those that think differently ​and act boldly.”

Sean Ring, VP of On-Demand Talent Solutions, People 2.0

“2023 will be the tipping point for Enterprise adoption for both Direct Sourcing Technology/Programs as well as Global Freelance Marketplaces. This will be driven by the need to find cost savings in a period of economic contraction in tandem with the desire to find high quality talent that can be deployed in agile/flexible/On-Demand models which reduce fixed costs generally associated with acquiring and retaining full-time employees.”

Darren Topping, Director of Solutions and Insight, Lorien

“It has been an interesting couple of years from a people and hiring perspective to say the least, and now all eyes turn to what 2023 has in store. Could we see a genuine great resignation? As the cost-of-living crisis in the UK pushes workers to look for higher salaries and with organizations not having the means to meet them, could we finally see record-breaking numbers of movement? Or, as an alternative view, could the slowdown of hiring and potential redundancies cause candidates to decide to stick in their current position and ride things out until the economy recovers?

As our thoughts turn to 2023, one prediction from me is that demand for technology talent will remain high, and will still outstrip the availability of candidates in the market. Organizations will need to continue to focus on both a compelling Employee and Contractor Value Proposition to appeal to the broader market, as well as continuing to invest in environmental objectives as part of an overall CSR strategy if they are to be successful in growing and maintaining their tech teams. Discussions around hybrid working haven’t gone away, and I also expect to see further clashes in 2023 between organizations attempting to adopt a full-time office position and those candidates who have been comfortable in a mostly remote culture.”

Stay tuned for the next edition of this insightful series!

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Key Providers for 2022: Talent Solutions TAPFIN

Solution ProvidersTechnology and Innovation by Christopher J. Dwyer on

The Background:

The Future of Work dictates one main measure: enterprises must evolve alongside specific global factors or fail to thrive in an increasingly-dynamic business arena. The world of talent and work has certainly played a major role in this progression, with many attributes of workforce management, talent acquisition, and talent engagement forcing businesses to reimagine the ways they find, source, and manage their candidates and workers.

Today, businesses require robust solutions that enable them with the proper tools and strategies to tackle this new world of work; “traditional solutions” are no longer considered as such, with Managed Service Providers (MSP) evolving in parallel to the ecosystem around them by providing deeper offerings such as direct sourcing, advanced services procurement, and next-generation talent acquisition.

Enter Talent Solutions TAPFIN.

Why They Were Selected:

Powered by staffing giant Manpower Group and driven by over 40 years of industry-leading success, Talent Solutions TAPFIN has long been a dominant player in the workforce management landscape. Its robust blend of contingent workforce/MSP, RPO, and Right Management offerings positions the company as a leader in the extended workforce industry.

The solution’s innovative PowerSuite technology stack allows the company to effectively blend its Best-in-Class offerings, while TAPFIN’s powerful IntelliReach analytics portal and data visualizer converges artificial intelligence-led data with various third-party sources (client, suppliers, market, etc. data) to provide customers with scenario-building and predictive analytics capabilities.

An early dynamo in the direct sourcing space, Talent Solutions TAPFIN also offers robust services and technology in this arena through the PowerSuite stack and a comprehensive ecosystem of top direct sourcing platforms.

In Their Own Words:

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, and Talent Solutions – creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality, and Disability and in 2022 ManpowerGroup was named one of the World’s Most Ethical Companies for the 13th year – all confirming our position as the brand of choice for in-demand talent.

Talent Solutions TAPFIN brings together our RPO, TAPFIN, and Right Management offerings to deliver technology-enabled, innovative workforce solutions to our clients. Our integrated solutions provide end-to-end, data-driven solutions for talent attraction, acquisition, development and upskilling, and retention at scale.

The Outlook:

Talent Solutions TAPFIN is a pioneer in two distinct senses: 1) it is still considered an original powerhouse MSP-led organization that was one of the first distinct managed service leaders in the market decades ago, and, 2) it has evolved its offerings in such a way that it is a true, Future of Work-oriented MSP that can provide innovative value to the modern business in many meaningful ways.

TAPFIN was one of the first MSPs to go to market with a remote work offering when the COVID-19 pandemic hit; in today’s frenetic world of work, the ability for an MSP to blend remote and hybrid work support into the fabric of its core solutions (such as how users engage, source, onboard, and track remote candidates) is a pure differentiator.

In addition to the aforementioned offerings, other attributes of Talent Solutions TAPFIN’s arsenal such as its advanced services procurement offering (which blends internal expertise and vested partnership approaches to boost negotiation power and enhance supplier relationships) proves that the solution is the ideal complement to a Future of Work-led business world.

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Key Providers for 2022: Magnit

Solution ProvidersTechnology and Innovation by Christopher J. Dwyer on

The Background:

In addition to the many accelerants brought about by the Future of Work movement over the past few years, there has been another evolution that has been steadily aligning itself alongside the greater transformation of work, talent, and business leadership: the full-on progression of Managed Service Provider (MSP) and Vendor Management System (VMS) solutions and their parallel advancements with the fluid concepts of work optimization.

Enterprises today require advanced solutions that can not only transform the way they find, engage, source, and manage talent, but also technology that positions them to not only survive, but truly thrive as the business arena continues to evolve at a rapid clip.

Enter Magnit.

Why They Were Selected:

Over the past two years, Magnit (formerly PRO Unlimited) has redefined the “MSP” and “VMS” acronyms by introducing its Integrated Workforce Management Platform, an end-to-end platform that addresses the critical elements of contingent workforce management as well as services procurement, SOW management, direct sourcing, next-generation analytics, and intelligence-led service offerings.

When the solution rebranded to Magnit just two months ago, it represented a culmination of aggressive market activity that has coalesced into one of the market’s most robust workforce management providers. Through major industry acquisitions (WillHire, GRI, Workforce Logiq), unique partnerships (eightfold, Ceridian, etc.), and new product launches (Direct Source PRO, NorthStar, etc.), Magnit has reinvented the role of workforce technology within the Future of Work movement…and now has become a frictionless source of end-to-end automation and innovation.

In Their Own Words:

Magnit™ is a global leader and pioneer in contingent workforce management. Our industry-leading Integrated Workforce Management (IWM) Platform is supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence. It enables companies to optimize talent and diversity goals while achieving operational and financial success. With Magnit, companies can adapt quickly to the evolution of work to grow their extended workforce with greater agility, transparency, and speed. Visit magnitglobal.com.

The Outlook:

Two years ago, when the company was still known as PRO Unlimited, CEO Kevin Akeroyd laid out a firm vision for the solution’s future: become a true workforce management technology platform that could serve as a seamless foundation of automation and high-touch managed services for an evolving world of work.

Magnit has realized that bold vision and then some: the solution is a market leader that excels in several arenas, including driving real workforce agility, providing total talent intelligence, redefining talent acquisition, emboldening the power of advanced services procurement, and establishing a core foundation of dynamic functionality and white-glove service. The company has become a Best-in-Class center of transformation for key elements of the modern workforce, particularly direct sourcing, world-class data, and vigorous analytics that can drive strategic value.

The Future of Work movement is a progressive set of ideals that represents the convergence of technological and essential accelerants that have forever changed the way businesses get work done. Magnit is a true reflection of these transcendent advancements, serving as a quintessential platform for today’s revolutionary world of work and talent.

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Key Providers for 2022: Opptly

Solution ProvidersTechnology and Innovation by Christopher J. Dwyer on

The Background:

Omni-channel talent acquisition has become a powerful way for enterprises to thrive in today’s evolving world of work. Businesses have realized, especially with a Great Resignation-fueled backdrop, that top-tier talent is not always available in a localized fashion or even through the traditional outlets that have carried the organization’s staffing requirements for years (or decades).

Talent communities, talent marketplaces, and talent pools, in addition to direct sourcing, have become critical elements of the new world of work and talent. Not only do businesses require the ability to directly-source talent by transforming their operations into internal recruiting agencies, but they also need to leverage its workplace culture, employer brand, and other organizational attributes to attract the best-fit talent and expertise. And, they require a true convergence of artificial intelligence, predictive analytics, next-level direct sourcing technology, and robust data science to get there.

Enter Opptly.

Why They Were Selected:

Talent decisions in 2022 are more important than they ever were before, as businesses continue to rely on their workforce as a key competitive differentiator in an increasingly-shifting and globalized corporate arena. Thus, it has become critical that enterprise hiring be founded on deep data and true talent intelligence in order to execute talent acquisition strategies that blend speed, quality, and alignment.

Opptly has become one of the industry’s leading direct sourcing and talent solutions due to its proprietary artificial intelligence-led offerings that catalyze next-generation hiring outcomes through its powerful AI-fueled fueled functionality, a frictionless user experience, and a candidate-centric nexus. With its foundation as a digital staffing solution (dating back to its days as Genesys Talent), Opptly’s wide range of differentiated direct sourcing offerings, particularly its unique blend of talent community development tech and its own expansive talent network, has enabled the company to become a Best-in-Class platform in the workforce solutions market.

In Their Own Words:

Opptly has modernized the way hiring companies and job seekers connect. When the workforce industry needed a solution that could accelerate and improve the talent acquisition process, Opptly built one. Our proprietary AI platform leverages best-in-class data science, skills focus, search and match, AI/machine learning, and neural network models to provide a direct sourcing solution that removes friction between talent and work and makes optimal hiring matches.

Opptly helps companies win in an intensely competitive market for talent by offering the broadest reach and seamless user experience along with advanced search capabilities. Going beyond simple semantics, our AI uses skills-based and success profile matching while filtering for workstyles such as contingent, permanent, remote, or in-office work. Together with our curation partners, we deliver optimally-matched talent within an AI platform that enriches the hiring experience.

With Opptly, clients can enhance and grow their private talent communities or engage Opptly’s talent communities for immediate access to millions of candidates. Clients that want to achieve the widest possible reach choose to access both. For today’s job seekers, there’s Opptly.Connect™, an intuitive app that delivers targeted work opportunities, all within a user experience that matches today’s direct-connect technologies.

Opptly was built by some of the sharpest minds in workforce solutions. Seeded by our ever-expanding talent communities, our proprietary AI enables innovative use cases, including career progression and data enrichment, military predictor and other specialty skills models, supply and demand analytics, and targeted sourcing initiatives. Visit Opptly.ai.

The Outlook:

Opptly represents the future of talent acquisition and recruitment technology. The company’s commitment to dynamic candidate data and intelligence is an indicator that Opptly’s next-generation technology will be incredibly crucial to businesses as they continue to traverse a volatile labor market and uncertain economic conditions. With seamless integrations into existing hiring strategies and technology, Opptly has the potential to permeate true total talent management into the spectrum of workforce initiatives.

The Opptly platform has been designed to represent the Future of Work movement; its leading-edge AI and candidate intelligence functionality position the solution to drive dynamic value to a market that requires real-time data, total talent acquisition capabilities, and a harmonious user experience to transform the way talent is engaged and hired.

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The Fourth Thing You Must Know About The Future of Work

Contingent WorkforceGeneral InsightsHRTalentTechnology and Innovation by John Yuva on

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our fourth installment this week, we’ll be exploring artificial intelligence as a Future of Work centerpiece.

AI and the Rise of Total Talent Intelligence

Artificial intelligence (AI) is the fourth thing to know about the Future of Work. If there was an informal poll asking to name the leading Future of Work technology, about 90% would say artificial intelligence (a not-so-surprising answer). Of all the technologies available to enterprises that help automate key workforce processes, AI is the pure representation of the Future of Work.

However, there are different shades of artificial intelligence helping organizations optimize the way they get work done and how they think about talent. It’s more than having an artificial persona to help figure things out and make decisions — instead, it’s enabling smarter decisions.

Consider the rise of total talent intelligence. Today, an enterprise’s workforce may consist of 35%, 40%, or 45% non-employees and extended talent. For some, those numbers may be lower, but for others, they’re also higher. Earlier this year, Future of Work Exchange research found that 47.5% of the average company’s total workforce was considered extended, non-employee, contingent, or contract (this figure also includes freelancers, contractors, temporary workers, gig workers, consultants, etc.).

Total talent intelligence is a gateway to understanding the totality of the workforce; a gateway stimulant, so to speak, for total talent management. It’s the idea that enterprises have enough information and data on the entirety of their workforce – including skills, performance, and productivity levels. All of this information allows business leaders and hiring managers to make near-instantaneous, real-time decisions about the talent they need for a new role, project, or initiative.

Total talent intelligence enables smarter, more perceptive hiring. And AI is the way to get there.

AI as a Conduit for Talent Assessments in Recruited Marketing

With regard to candidate assessments, there is wonderful technology out there that helps organizations better understand how efficient and effective a worker can be. It helps the business that went through an AI-fueled candidate assessment tool to source the best talent. There are similar solutions for recruitment marketing that have robust AI capabilities. These solutions are more than chatbots; they’re ubiquitous in how they help a candidate feel more comfortable and engaged. A candidate can use a mobile app and understand how to apply for a job. Likewise, the process for onboarding is clear, especially as it relates to healthcare benefits, time off, and open shifts. It’s these solutions that benefit the recruitment and onboarding side of extended workforce management.

On the workforce management side, AI helps with recruitment marketing. The idea that enterprises can program a bot to fill their talent pipeline overnight is quite amazing. Beyond just providing data, artificial intelligence can spark some of these processes that are beneficial to the business.

Turning to the volatile economy and its potential impact on the workforce, predictive analytics and scenario building are about managing these uncertain times. If enterprises are preparing for a recession, it is important to understand where they’ll be in six months. Data can be fed into a solution to help enterprises build a scenario and predict their financial picture or the state of global markets. The same type of data can model where the workforce is headed based on rates of resignations and retirements. Will there need to be cuts based on finances? Artificial intelligence is the perfect fighter against volatility by providing a clearer understanding of the future and how the workforce may look.

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Key Providers for 2022: GreenLight.ai

Solution ProvidersTechnology and Innovation by Christopher J. Dwyer on

The Background:

Ardent Partners and Future of Work Exchange research has found that the utilization of digital staffing, talent marketplaces, and alternative talent channels has increased by nearly 800% over the past five years, a surefire representation of how the “omni-channel talent experience” has revolutionized the way businesses find, engage, and source their external talent.

While the overall penetration of talent acquisition via these channels has experienced a stratospheric rise, the flip side to this level of innovation is that businesses still require robust onboarding, payroll, and compliance automation to ensure that the extended workforce delivers on its true value without the threat of labor risks.

Enter GreenLight.ai.

Why They Were Selected:

Payrolling, compliance and risk mitigation, and onboarding technology is not a new concept within the world of contingent workforce management. However, as businesses began to scale their extended talent programs in the wake of a pandemic, disruption via market events, and other activity that has been transforming the modern enterprise over the past few years, there has been an enhanced need for innovative platforms that technologically “align” with the digital staffing, direct sourcing, and talent marketplace solutions for maximum compliance and visibility.

GreenLight.ai has revolutionized the ways that VMS, direct sourcing, ATS, and digital staffing platforms deliver a real omni-channel experience while also providing a central “system of truth” that can be relied upon as the utilization of freelance talent continues to grow in the wake of a looming economic recession and continued ramifications from both the COVID-19 pandemic and unrest across the globe.

In Their Own Words:

GreenLight.ai is the first contractor payroll and compliance provider designed for the Future of Work, used by some of the world’s leading enterprises and most disruptive talent technologies to easily onboard and pay their extended workforce. With an API-first strategy, GreenLight seamlessly integrates with VMS, ATS, and Direct Sourcing programs, while providing embedded connections for benefits, insurance, and background checks.

GreenLight focuses on a positive user experience, speed, visibility, and ease of integration that provides protection and indemnification options while removing the complexity of determining worker classification. Designed in conjunction with leading labor lawyers and tax experts, GreenLight’s platform has been dubbed ‘the world’s most intelligent classification engine’ and has compliance in its DNA. GreenLight also serves as the Employer or Agent of Record in over 120 countries, with intuitive and AI-driven processes that have workers onboarded in minutes.

Uniquely, GreenLight’s platform highlights the importance of focusing on the needs of the contractors, providing tools and benefits that enable them to thrive as independent workers – while ensuring our clients attract and retain the best freelance talent. It’s why the best digital staffing platforms private label our technology, and the reason GreenLight is the partner of choice for socially-conscious, forward-thinking contingent workforce programs.

The Outlook:

The adoption of digital staffing platforms and related solutions (particularly direct sourcing and talent marketplaces) has created a vacuum in which business leaders must delicately balance the need for top-tier talent with the necessary rigor to maintain compliance and mitigate misclassification risks. GreenLight.ai has been, for years, known as the one of the most powerful and intuitive solutions for offering just that…with an added “Future of Work touch” that separates its technology from the rest of the pack.

GreenLight.ai’s innovative range of offerings has proven to transform the way both businesses themselves and their core omni-channel talent platforms optimize the hiring, usage, and candidate experience of freelance talent. As Future of Work-era accelerants continue to shift the dynamics in the world of extended workforce management, GreenLight.ai will continue its long track record of providing Best-in-Class automation, integration, speed, visibility, and end-to-end protection against misclassification risks.

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