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The innovative technologies available to enterprises for talent acquisition and talent management are growing exponentially. Along with the growth in HR technology is the vast amount of data that comes with it. Direct sourcing solutions, for example, collect an enormous volume of data about potential candidates. Now with the power of artificial intelligence (AI), an even deeper analysis of employee data can be accomplished. While these insights can be game-changing for workforce productivity and employee engagement strategies, there remains a question about employee privacy.
Technology Pushes Privacy Boundaries
HR is the keeper of the most sensitive employee data in the enterprise from social security numbers to performance reviews to salary information. This standard information has always been under lock and key. However, technology is now extending data into more delicate areas, leading to privacy and security concerns. Consider wearables technology that enterprises are now experimenting with. Used extensively in retail and logistics environments, organizations can now track employee behaviors and health metrics, such as blood pressure, sleep patterns, and daily steps to monitor well-being and engagement.
While HR technologies can help with employee and organizational engagement, enhance efficiencies, streamline processes, and improve executive and managerial decision-making, what are the privacy and security issues of such advancements?
- Data monitoring protections. The collection of data through monitoring or surveillance technologies opens the door to sensitive employee information. Whether it’s work habits and behaviors, such as productivity or attendance metrics, or more general health-related information, enterprises should establish clear policies and communicate transparently about the purpose and extent of monitoring to address privacy concerns. In the case of wearables, what are the objectives of using these devices? How will the information be stored? And who has access to it?
- Data access controls. One of the biggest issues is simply the access and sharing of candidate and/or employee information. More HR data is now accessible by a larger stakeholder pool. HR personnel, managers, executives, and external service providers are privy to employee data. It is essential to establish strict access controls and protocols to ensure that only authorized individuals can access the data. Moreover, the sharing of employee data with external vendors or partners should be governed by clear policies and data protection agreements to protect employee privacy.
- Data ethics guidelines and processes. How data is used by enterprises can come under great scrutiny if ethical guidelines are not instituted to prevent misuse or discrimination. Guidelines should begin with obtaining consent from employees to collect, use, and store their personal information. Similarly, enterprises should allow employees access to their information for review and correcting inaccuracies. As organizations integrate artificial intelligence tools into their HR solutions, an audit of algorithms should occur to prevent any biases.
HR technology is ushering in innovations that can truly transform and revolutionize the workplace and workforce strategies. However, the immense data generated can erode employee trust if not properly shared and protected. Compliance with privacy laws and regulations both in the U.S. and abroad is absolute. Equally critical is transparency with contingent and permanent employees around the collection, usage, and storage of data. Communicate that data privacy and individual rights are extremely important to the enterprise, as are cybersecurity measures.
Workforce analytics alongside other forms of intellectual property are competitive differentiators that enterprises must protect. Complacency is not an option in today’s data-driven world.
In the last 12 months, several high-profile enterprises have rolled back their remote work policies, requiring employees to return to the office. Most cite more effective communication, collaboration, and team bonding as primary reasons. While corporations like Disney, Apple, and JPMorgan will dominate the headlines with their announcements of in-person work, recent Ardent Partners and Future of Work Exchange research (2023) indicates an overall preference for workplace flexibility.
The research revealed that 97% of business leaders prefer some level of flexibility in their workplace. Consider this breakdown of leader preferences: flexible and remote options (64%), a mix of remote and in-person (33%), and fully in-person/office (3%). While there may be some validity to the myriad of reasons organizations are reverting to in-person work, the global workforce coupled with today’s collaborative technologies solves many of those challenges. Obviously, it largely depends on the nature of the work — an office environment versus a manufacturing plant.
How Employees Work Is Personal and Unique to Them
However, business leaders are realizing the value of a flexible work environment. Jennifer Jones Newbill, director, global employment brand for Dell Technologies, was quoted in FlexJobs as saying about the effectiveness of workplace flexibility, “Our employees really value flexible work! Our employees have told us time and time again that they appreciate being treated like adults. They like to self-monitor, and that would include how they pace themselves, what times of day they work, and where they choose to work from.
“The power of my team right now is that we’re global … We really bring a powerful collective by not all being in the United States, sitting in the same building together … If we were doing what we are doing with 10 people, all in the U.S., all in the same office, all in Texas, I don’t think we would be as cohesive and strong as a team.
“How people work or want to work is very unique and personal to them.”
As Newbill points out, it’s not about workplace control. In the past, productivity could come at the expense of forcing the proverbial square peg into a round hole. This often led to lower productivity rates, employee disengagement, and retention challenges. Today’s Future of Work paradigm puts the focus on the employee to maximize their productivity and engagement within the environment best suited for them.
Flexibility Opens Opportunity
What rewards are business leaders reaping from this approach? There are several. And as younger generations enter the workforce, the value will only continue to evolve and grow.
Talent attraction and retention. The war for talent remains. In a competitive job market, providing flexibility gives businesses an advantage in recruiting top candidates. This dovetails into building a diverse, skills-based talent pool, aligning with many agile workforce strategies.
Adaptation to changing expectations. The modern workforce has evolving expectations when it comes to work arrangements. This is only going to increase as younger generations populate the workforce. Millennials and Gen Z, who comprise a significant portion of the labor market, often prioritize flexibility and work-life balance. To attract and retain these employees, businesses must adapt their policies to align with growing expectations.
Employee satisfaction and well-being. Any enterprise that undervalues employee satisfaction and well-being is losing the war on attracting and retaining talent. When employees have more control over their work schedules and can accommodate personal obligations, they tend to be happier, more engaged, and less likely to experience burnout.
Operational agility and resiliency. With today’s market volatility, agility and resiliency permeate throughout workplace objectives. Whether it’s a natural disaster, supply chain disruption, or internal challenges, businesses with flexible work arrangements are better equipped to maintain operations and ensure business continuity.
As much as some business leaders want to institute more workplace control and limit or remove remote work options, the flexible workplace is here to stay. Whether it’s a team of 10 or a global workforce of hundreds, the Future of Work is now ingrained in the global work culture. The value of workplace flexibility can far outweigh the constrained approach. Provide employees with a sense of workplace ownership to cultivate a culture of engagement and resiliency.
Last year, the Ardent Partners team hosted the inaugural Future of Work Exchange LIVE (“FOWX Live”) executive roundtable event, which saw executives from around the globe connect, converse, and network around topics such as the extended workforce, remote and hybrid work, the evolution of talent acquisition, services procurement, etc.
The second annual edition of our exclusive executive roundtable series returns on June 13 in Boston at the historic Harvard Club venue. Join us for an engaging and exciting event in the heart of Boston as we discuss the topics that are driving change in the world of work and talent.
This event will bring together thought leaders and industry experts to explore key topics such as the impact of technology, the changing nature of work, and strategies for attracting and retaining top talent. Whether you’re looking to optimize your procurement processes, revamp your talent acquisition strategy, or improve your HR practices, this event is for you.
Don’t miss this opportunity to network with like-minded professionals and gain valuable insights that will help you drive success in your organization. Register now to secure your spot at the Future of Work Exchange LIVE executive roundtable event in Boston on June 13. We look forward to seeing you there!
The Future of Work is rapidly changing, and organizations that want to thrive must adapt to this new landscape. As companies look to compete in an increasingly complex and unpredictable business environment, the non-employee workforce is emerging as a key source of competitive advantage. The rise of the gig economy, coupled with technological advancements that enable remote work and collaboration, has made it easier than ever before to tap into a vast pool of highly skilled and flexible workers.
By effectively leveraging the non-employee workforce, organizations can gain access to specialized talent and capabilities that may not be available in-house. This can help them stay ahead of the curve in terms of innovation, as well as improve operational efficiency and reduce costs. In today’s fast-paced business environment, where speed and agility are critical, the non-employee workforce can provide the flexibility and adaptability that companies need to stay competitive.
However, in order to effectively harness the power of the non-employee workforce, organizations must have the right tools and strategies in place. This includes everything from robust talent management systems to streamlined procurement processes that enable seamless engagement with external talent. It also requires a shift in mindset, as companies must move away from traditional notions of employment and embrace new models of work that are more flexible, dynamic, and inclusive. Ultimately, those organizations that are able to successfully navigate this new landscape will be the ones that emerge as winners in the future of work.
In sum:
“Tomorrow’s business landscape will be shaped by those organizations that understand the power of leveraging the non-employee workforce as a competitive advantage. The ability to effectively tap into this vast and agile pool of talent will be the key to unlocking innovation, driving growth, and staying ahead of the curve in the ever-evolving Future of Work.”
What the previous three years have shown is that enterprises are resilient. The ability to turn on a dime operationally and transform from an in-person to a nearly fully remote workforce is a stunning achievement. It is the ultimate in change management execution, forever altering the Future of Work paradigm and business leadership as we know it. In defining the Future of Work movement, the Future of Work Exchange identified the transformation of business leadership as one of its three critical pillars.
Workplace Humanization Arrives
How has business leadership transformed? Quite simply, leaders today have a newfound focus on “humanity,” and the need to be more talent-oriented to thrive during uncertain times. During the height of the pandemic, there was no separation between how leadership and employees experienced this global event. Everyone went through it together and had similar fears, anxiety, and concern for others. Many leaders recognized this fact and rebooted their workplaces by retaining employee flexibility and remote/hybrid models once the world started to normalize.
Bridging of Human and Skills-Based Objectives
Along with the humanization of the workplace, the need for skills-based talent became apparent as well. The criticality of enterprise agility, flexibility, and business continuity is now a central part of talent acquisition strategies. It is no longer about filling a job role, but rather hiring candidates that bring specific skills and competencies while also being a good cultural match. Business leaders today actively bridge the human aspect with skills-based execution. Understanding, for example, the importance of diversity, equity, and inclusion as part of the cultural fabric, leaders have integrated DE&I into hiring and operational objectives.
Business Leadership Evolves
The Future of Work Exchange and Ardent Partners have identified five ways business leadership is evolving.
Inclusivity Is Paramount
93% of business leaders state that they are focusing leadership efforts on developing and cultivating a more inclusive workplace culture. Not only does this invoke a sense of belonging within the workforce, but it can enhance brand reputation when promoted on recruitment portals and in the media. More job candidates are seeking employment with enterprises that place a premium on inclusivity.
Providing Purpose
Over the next 12 months, nearly 70% of business leaders plan to develop a vision and plan for making work more purposeful across the organization for its total workforce. In his Fast Company article, Raj Indupuri, CEO of digital clinical software and service provider eClinical Solutions, said it’s critical to have leadership goals that all employees can align with. “In my experience, it’s more enjoyable to come to work when surrounded by others who are equally passionate about your purpose.”
A Focus on Well-Being
Throughout 2023, nearly 75% of executive leaders anticipate enhancing the ways the business improves worker well-being and mental health. While the impacts of the pandemic have subsided, the emotional effects continue to linger. Monitor employee well-being and mental health through surveys and regular one-on-one check-ins with team members. Such feedback is crucial to identifying employees who may require specific mental health services or programs.
Empathy-Driven Leadership
Today, 65% of executives include empathy in their management styles, which reflects a flexibility-driven approach to leveraging more humanity in how they lead. This can lead to more open communication between employees and leadership, as well as a greater comfort level in presenting ideas that could result in untapped innovation.
The Conscious Leader
Over the past year, 73% of executives have moved towards more of a “conscious leadership” approach, which centers around the understanding of worker perspectives, emotions, and concerns. Conscious leadership brings the human aspect of leadership management full circle.
Is the current business leadership transformation sustainable? The outlook is hopeful. By modeling and promoting such behaviors as empathy, conscious leadership, and a focus on DE&I principles, it unifies the workforce to not only adopt those approaches but also hold business leaders accountable. That accountability will help sustain the Future of Work ideals and continue the evolution of an employee-centric workplace.
We have recently talked about gamification and digital credentials as strategies for greater employee engagement, collaboration, and skills development. As enterprises re-engineer their workforce architectures toward a skills-based organization, these strategies will play a critical role in that initiative.
Why is skills-based the next workforce frontier? Simply put, traditional, antiquated job description-defined roles are ineffective in today’s volatile business landscape. Enterprises require agility and flexibility to respond appropriately to operational and market changes. A skills-based workforce architecture supports that requirement by aligning employee skills with project-focused initiatives. Deploying employees with specific skill sets to solve problems and ensure business continuity is a Future of Work vision.
Purpose of Work Redefined
With a nimble and responsive workforce, enterprises can leverage their talent using a more holistic approach while generating a greater sense of work purpose for employees. According to an article in Training magazine, “Skills-based organizations have a more agile and employee-centric approach to work where employees are valued for their skills rather than their job title, level, or educational qualifications.”
“It is a new operating model of work where employees are matched to tasks and projects based on skills, capabilities, and interests. Focusing on skill sets instead of job experience can help organizations optimize their talent pool.”
However, the success of this workforce model depends heavily on the ability to define work within the enterprise. What is the work that can ultimately provide a competitive advantage in the marketplace? Where in the organization does the most critical work reside? What skillsets and capabilities are most valued to accomplish the work required? How does the enterprise capture, structure, and utilize skillset data?
The critical answers to these questions are all part of the foundation of a skills-based structure.
Core Tenets of a Skills-Based Organization
The foundational elements of the skills-based organization revolve around the concepts of rethinking the parallels between talent and work; thus, the very future of the skills-based organization depends on forward-thinking strategies, ideas, and, of course, technology, according to Chris Dwyer, senior vice president of research at Ardent Partners and the managing director of the Future of Work Exchange.
Consider the Future of Work Exchange’s six key elements of skills-based organizations and how they impact the greater business (and its staffing, recruitment, and hiring efforts).
Candidate Centricity
A candidate-centric talent strategy ensures that businesses place the utmost emphasis on the candidate experience and the candidate journey, thus positioning them to attract and engage top-tier skillsets and expertise. Employee development opportunities are essential in retainment and career progression initiatives.
A Shift to Skills-based Hiring
Job-based hiring has long been the foundation of talent acquisition. However, for skills-based organizations, prioritizing expertise as the core of hiring enables a deeper range of total talent. An important part of this strategy is diversity, equity, and inclusion in the hiring process as well. DE&I should be communicated by leadership as an enterprise priority.
A Foundation of AI and Data
Deeper, AI-furled technology allows businesses to execute more effective candidate matching, identify critical skills gaps, and provide leaders with predictive insights into the organization’s future talent. Rather than reactively responding to operational and market changes, AI and data enable a proactive approach to talent identification and deployment.
Expansion of Skills
Hard skills are crucial, but “soft” skills are critical for productive and engaged workers. SBOs expand their candidate searches to prioritize behavioral skills just as much as traditional expertise. The need for strategic problem-solving and collaboration across business units is an inherent characteristic of a skills-based enterprise.
Enhanced Experiences
Skills-based organizations not only prioritize the candidate journey but also the hiring manager experience to ensure that consistent, scalable methods are leveraged to catalyze a frictionless talent acquisition experience.
Omni-Channel Talent Acquisition
Skills-based organizations leverage “omni-channel talent acquisition,” in which hiring strategies revolve around a variety of talent sources, including direct sourcing, talent marketplaces, digital staffing, etc. Cultivating those pipelines with diverse candidates, while also using source prioritization for specific requirements will streamline the talent acquisition process.
A skills-based organization is a major transformation from the traditional approach of job-defined roles and responsibilities. Core to a successful skills-based workforce model is comprehensive talent assessments of existing skillsets, integration of workforce technologies, and structured processes for identifying projects and deploying needed skillsets. And of course, there’s change management that is necessary to make the transformation sustainable, a topic we’ll tackle in a later article.
Ardent Partners and the Future of Work Exchange have written extensively about the shifts happening in the greater world of work and talent. One such transformation, omni-channel talent acquisition, revolves around the concept of enterprises are enabled with a variety of candidate sources that can be converged to drive real-time skills alignment, on-demand hiring, and enhanced visibility into deeper attributes of candidates. While traditional staffing suppliers are still a critical piece of the contingent workforce, the “omni-channel experience” represents a new era in which enterprises can expand their talent searches through the advent of innovation, direct sourcing automation, new candidate channels, and next-generation and AI-fueled technology.
Just a couple of weeks ago, the Exchange hosted an exclusive webcast focused on the evolution of the omni-channel talent acquisition experience and its expected impact in 2023 and beyond. If you happened to miss the live event, check out an on-demand edition of the webinar below.
From all of us here at the Future of Work Exchange, we hope that you and your families have a wonderful Thanksgiving holiday! Enjoy the break…we’ll see you back here on Monday.
Last week, Ardent Partners and the Future of Work Exchange hosted an exclusive webcast, Scale Your 2023 Hiring Initiatives With Direct Sourcing, that highlighted the impact of direct sourcing on talent acquisition in 2023 and beyond.
Over the past three years, there may be no hotter topic in the world of talent and work than direct sourcing, and rightfully so: it was a top overall priority for enterprises heading into the pandemic, and, during it, these businesses realized the workforce scalability and candidate experience enhancement inherent in direct sourcing programs. Last week’s event discussed:
- Why the volatility of 2023 will be an ideal setting for direct sourcing strategies and programs to shine.
- The functionality required to digitize recruitment and catalyze direct sourcing success.
- How “Direct Sourcing 2.0” represents the next generation of direct sourcing via mobility, AI, and an enhanced hiring manager experience, and;
- The specific ways direct sourcing can impact hiring strategies, talent acquisition initiatives, and extended workforce programs in 2023.
If you happened to miss the live event, don’t worry, we’ve got you covered. Check out the on-demand edition of Scale Your 2023 Hiring Initiatives With Direct Sourcing below, and stay tuned to the Future of Work Exchange for our next exclusive live event.