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How Do We Define Direct Sourcing in 2024?

Uncategorized by Christopher J. Dwyer on 01/08/2024

In the realm of workforce management, the concept of direct sourcing has not escaped the fervor of its own hype machine. The question persists, though: what defines direct sourcing? What is its true “reality”? What “state” is direct sourcing in today, given the evolution of talent acquisition and extended workforce management?

There is no easy answer, unfortunately. The most interesting facet regarding direct sourcing is that the industry has not yet settled on a true definition; much like contingent workforce programs can be called such without a drop of automation or third-party support, direct sourcing often falls into the same spectrum. Even without a VMS, extended workforce platform, or MSP in place, businesses can state that their non-employee workforce programs are tried-and-true (and “end-to-end”) even in cases where additional attributes, particularly services procurement and SOW management, aren’t considered part of the overall initiative.

Misconceptions surrounding direct sourcing often center on the intricacies of its implementation and the true characterization of what qualifies as genuine “direct sourcing.” Does an enterprise curating its talent internally and channeling candidates into a talent pool truly embody direct sourcing as a core workforce strategy? To discern the essence of direct sourcing, we must explore its full spectrum, including segmentation, integration into primary recruitment streams, and the facilitation of talent nurture capabilities — which is where the question arises: is automation indispensable for it to be deemed a true, end-to-end program? Do enterprises require deeper talent technology stacks to ensure direct sourcing meets its potential as a talent acquisition gamechanger?

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The Power of the Company Brand in Direct Sourcing

Direct Sourcing by Christopher J. Dwyer on 10/30/2023

One of the hallmarks of direct sourcing that is sometimes lost in the aura of its growth is the link between its strategic innerworkings and an organization’s corporate brand. In fact, leveraging company branding in external communications, job portal/job board development, and ongoing candidate communications is a crucial piece of a Best-in-Class direct sourcing program.

According to Ardent Partners and Future of Work Exchange research, nearly 75% of businesses state that the ability to leverage their brand has been a value-added aspect of direct sourcing. In a candidate-driven market (and with the candidate experience as a top-of-mind focus for talent acquisition, HR, and other leaders), an employer’s brand is often a first impression for potential workers. Companies that are socially, ethically, and environmentally responsible, and those that are known for positive effects on the community, can typically draw high-end talent to branded job portals/job boards (and other outlets) based solely on the power of their brand.

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Direct Sourcing as a Paradigm Shift in Talent Acquisition

Uncategorized by Christopher J. Dwyer on 08/21/2023

Years ago, the powerful strategy now known as “direct sourcing” persisted as a reliable, yet overlooked, element of talent acquisition. Initially known as “contingent RPO,” a concept wherein Recruitment Process Outsourcing principles were extended to encompass the engagement of the extended workforce, this approach has now evolved into a cornerstone of contemporary workforce programs. Ardent Partners and Future of Work Exchange research in 2023 reveals that the significance of direct sourcing as an effective talent acquisition and workforce strategy is finally being recognized and embraced within the post-pandemic business landscape.

Stepping back to the cusp of 2020, before the world was compelled to retreat into shelter due to a global health crisis, “direct sourcing strategies” and “talent pools” had emerged as the top two priorities for businesses seeking to fortify their contingent workforce and talent acquisition initiatives.

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Improving the Impact of Direct Sourcing: Driving ROI Through Dynamic Talent Strategies

Direct Sourcing Events by John Yuva on 07/31/2023

In today’s frenetic business climate, there are many factors that can prohibit the modern enterprise from succeeding. Perhaps the largest of these is the major skills gap that exists within a majority of businesses today, and the inability to support critical projects and initiatives with the necessary expertise. The past three years have marked a significant shift in the world of talent acquisition, with a global pandemic setting the stage for a complete transformation of the workforce. Amidst economic uncertainty and the need to navigate uncharted waters, organizations have come to realize that finding, engaging, and deploying top talent is no longer just an advantage, but rather a critical imperative.

Direct sourcing has emerged as the most viable and powerful of talent engagement strategies to boost the depth and quality of talent, enhance skills pipelines, and contribute to forward-looking talent acquisition initiatives. While direct sourcing programs remain the “hottest” of strategies today, there is a question of how to improve their ROI and enhance the overall value that direct sourcing brings to the contemporary organization.

Join Ardent Partners’ SVP of Research, Christopher J. Dwyer, along with LiveHire’s Executive Vice President, Karen Gonzalez, as they discuss the landscape of direct sourcing today and how it fits into 2023’s Future of Work-led business arena. Gonzalez and Dwyer will unveil strategies for improving the overall ROI of direct sourcing and how to position programs to succeed, and thrive, in the months and years ahead. Click here (or below) to register for next week’s exclusive event.

Scalability, Sustainability, and Direct Sourcing

Direct Sourcing by Christopher J. Dwyer on 07/12/2023

This month, Ardent Partners and the Future of Work Exchange will publish its landmark Direct Sourcing 2023: Scalable Processes, Sustainable Talent research study. Today’s article is a sneak peek of the report, which is sponsored by Opptly and WorkLLama.

The phrase “sustainability” typically elicits thoughts of an enterprise operating in a manner that positively affects the environment, general community, or society. In the workforce arena, however, sustainability translates into the ability for businesses to sustain their own ecosystem of talent through the agile utilization of dynamic talent sources and channels. Direct sourcing and its many inner workings fit firmly into this concept of talent sustainability.

By utilizing direct sourcing methods and technology (and, subsequently, executing consistent maintenance of internal talent communities/pools), businesses are able to build a more seamless bridge to talent sustainability. By leveraging workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, etc., self-sustaining outlets of talent allow enterprises to

Better align evolving skills requirements across the enterprise given product development and the progression of the greater organization.
Enhance the ways existing expertise and skillsets across the enterprise can be leveraged for real-time utilization, and;
Allow hiring managers and other HR/staffing executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

With the frequent occurrences of major skills gaps or a lack of high-impact expertise, the notion of talent sustainability can assist organizations in generating self-sustaining ecosystems of candidates who can be leveraged in an agile and on-demand manner to meet the evolving needs of global business.

Scalability is often a goal for many modern enterprise functions, as businesses that can scale processes and strategies reap much value. In the world of talent acquisition and human capital management, scalability takes on new meaning… considering that a worldwide health crisis launched many organizations into the new and uncharted territory of aligning workforce depth with fast-shifting market dynamics.

Regarding direct sourcing, scalability translates into two distinct ideas:

Amplifying and enhancing direct sourcing processes via harmonious internal synergies and end-to-end automation so the strategy can be applied to hiring initiatives across the greater organization
Harnessing the undeniable value of direct sourcing to effectively scale the workforce as internal and external factors dictate
When properly implemented and utilized, direct sourcing has an impact on both FTE and non-employee hiring, meaning that businesses can leverage talent communities and talent pools, as well as deep talent nurture capabilities, to quickly scale their workforce as they see fit.

The Direct Sourcing 2023: Scalable Processes, Sustainable Talent market research study publishes later this month.

The Link Between Direct Sourcing and Talent Sustainability

Direct Sourcing Talent by Christopher J. Dwyer on 05/01/2023

In just a few weeks, Ardent Partners and the Future of Work Exchange will publish their Direct Sourcing 2023: Scalable Processes, Sustainable Talent research report. “Talent sustainability” is a key focal area not only for direct sourcing strategies, but greater talent acquisition initiatives, as well. Let’s revisit a critical piece from 2022 on the link between these talent-driven programs.

Many HR, talent acquisition, and contingent workforce program leaders overlook particular phases of direct sourcing, especially talent curation and segmentation, since they have been conditioned to manage their processes within the confines of a traditional contingent workforce management (CWM) initiative that follows more procurement-oriented procedures (i.e., supply management, heavy cost focus, etc.). Even under a centralized CWM program, the most critical direct sourcing strategies and capabilities require more time, focus, and resources than what is typically available with non-employee workforce management.

For example, talent curation is a critical piece to the direct sourcing puzzle and is considered crucial to the entire hierarchy of the process. In a direct sourcing program, recruiting expertise (via an MSP, talent curation partner, etc.) curates talent for the business, ultimately helping its client build a deep talent cloud or community using a series of augmented approaches, including branded job portals, targeted ads and recruitment marketing campaigns, and artificial intelligence-led candidate matching. The solution that is leading the direct sourcing program can also leverage the organization’s brand power to attract potential candidates, as well.

While some enterprises maintain deep pools of talent that are more “general” in scope, these may not be effective from an agile workforce perspective. Organizations typically overlook talent pool segmentation and maintain a single repository of talent pool candidates; this failure to segment is a missed opportunity to build a nimbler approach to finding candidates based on geography, skillset, role, etc. Talent pool segmentation enables enterprises to better “organize” their candidates for easier, faster, and better alignment with future requirements, as well.

A typical first step in talent community segmentation is to conduct due diligence around candidate skillsets, past work history, compensation, proficiency, and overall enterprise hiring alignment. Segmentation is what allows a business to be more dynamic in how it addresses its talent needs. It also answers many current sourcing challenges while fostering relationships with candidates with emerging and new skillsets or expertise.

By spending more time in the initial phases of direct sourcing (and, subsequently, executing consistent maintenance of internal talent communities/pools), businesses are able to build a more seamless bridge to “talent sustainability,” which the Future of Work Exchange defines as a by-product of leveraging workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, etc. to build self-sustaining outlets of talent that 1) map to evolving skills requirements across the enterprise given product development and the progression of the greater organization, 2) reflect existing expertise and skillsets across the enterprise that can be leveraged for real-time utilization, and, 3) allow hiring managers and other talent-led executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

The Great Resignation has become more volatile, and with its wide-sweeping ramifications playing critical roles in how enterprises structure their workforce in the second half of the year, it is crucial that strategies such as direct sourcing contribute to overall talent scalability. Leveraging the power of direct sourcing’s key elements (and associated technology) can assist businesses in maximizing the positive elements of the “Talent Revolution” and parlay them into means of attracting the best-fit, highest-quality talent. Talent sustainability will be the way businesses thrive in the near future…and direct sourcing is a direct link to get them there.

Chatbots and Direct Sourcing — A Natural Fit?

Business Leadership Contingent Workforce Direct Sourcing General Insights HR Talent Acquisition Technology and Innovation by John Yuva on 05/01/2023

The dial on artificial intelligence (AI) has been turned up to such a degree that anyone can now experiment with the technology. AI tools from ChatGTP to Lensa are putting the power of AI into the hands of everyday folks — with some stunning results. While the consumer side of AI is gaining attention, it’s important not to overlook the applicability and possibility of the technology for direct sourcing and contingent workforce needs.

Today, there are several providers of AI-based tools for optimizing the direct sourcing of contingent workers. One of the most recognizable and popular tools is chatbots. This technology has evolved significantly over the years from a more scripted application to one of conversational AI realization. Through developments in natural language processing, users have a difficult time recognizing whether it’s a human or a bot they’re interacting with.

How are chatbots contributing to efficiencies in direct sourcing efforts? It’s occurring in several ways, allowing HR, business managers, and recruiters to focus on more strategic aspects of total talent management initiatives.

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How Does Direct Sourcing Fit Into Today’s Talent-Driven Environment?

Direct Sourcing Talent Talent Acquisition by Christopher J. Dwyer on 04/24/2023

Over the past three years, the talent acquisition landscape has undergone a significant transformation, largely driven by the global pandemic. In the face of economic uncertainty and unprecedented challenges, organizations have realized that attracting and deploying top talent is no longer just an advantage but a critical necessity. As we navigate this new era, the ability to foster innovation, creativity, and drive has become essential to survival and success. It is abundantly clear that the post-pandemic world will reward those who can attract and retain the best talent.

To thrive in the competitive and uncertain labor market, businesses must do whatever it takes to stay ahead of the game. This means expanding their talent pipelines, improving hiring strategies, and scaling talent acquisition in ways that benefit the organization in the long term. While direct sourcing is not a new strategy, it has gained popularity due to its alignment with the direction of the world of work and talent.

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Talent Sustainability Through Direct Sourcing

Business Leadership Direct Sourcing Diversity and Inclusion General Insights Talent by John Yuva on 04/17/2023

In 2023, direct sourcing is more than the sum of its parts; rather, it represents near alignment with the direction of business now and in the relative future. The labor market is still unsettled, while economic uncertainty (unfortunately) still rules the day. Businesses are in a continued war for talent, as unemployment sinks to historic lows and millions of job openings remain.

In addition, the Future of Work movement and resulting transformations actively dictate that businesses shift their hiring strategies. All of these facets together represent both a new challenge and a new opportunity for direct sourcing: helping enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.

Direct Sourcing Evolves

Enterprises need sustainable talent most to remain competitive and enable future agility. Direct sourcing can help enterprises achieve talent sustainability through several means.

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The Next Era of Direct Sourcing: A Future of Work Exchange Research Sneak Peek

Direct Sourcing by Christopher J. Dwyer on 04/10/2023

In just a few weeks, Ardent Partners and the Future of Work Exchange will publish the next edition of its landmark direct sourcing series, The Next Era of Direct Sourcing. Today, we present a sneak peek of the groundbreaking new research study. Stay tuned to the Exchange for more news about the new report (and maybe another sneak peek!).

Just a few years ago, the majority of direct sourcing programs revolved around a near-simplified core of processes and strategies meant to assist the overall organization in developing flexible talent pools and talent communities. Since then, direct sourcing has become synonymous with the continued evolution of talent; businesses that desire deep organizational and workforce agility are actively harnessing the power of talent pools (and placing top candidates into the recruiting process) as a viable means of reducing talent acquisition costs, ensuring top-tier skillsets and expertise, and structuring a truly dynamic workforce.

Historically, direct sourcing delivers value by enabling (1) deeper candidate pipelines, without the need for staffing suppliers or intermediaries, 2) more active recruiting and engagement of known talent, such as “silver medalists” and past contractors, and 3) more savings, both hard (reduced staffing markups, more competitive rates, etc.) and soft (higher-quality talent, faster fill rates, stronger performance, reduced risk of bad hires, etc.). In essence, direct sourcing entails several key “phases” that comprise a larger and dedicated program:

Talent curation. Talent curators (often consisting of business leaders well-versed in talent acquisition and hiring) are responsible for identifying top-tier workers and “collections” of expertise and skills that can be tapped in an on-demand manner.
Talent pool development. Talent pool development involves grouping various types of candidates into an on-demand channel of known workers, such as retirees, alumni, silver medalists, past freelancers/contractors, and new candidates that are engaged via branded job portals.
Talent pool segmentation. By segmenting talent pools, businesses can better align new job or project requirements with available candidates. Talent pool segmentation most often involves the cross-section of candidates by geography/region, skillsets and expertise, compensation, certifications, etc.
Integration with core enterprise recruitment streams. One of the most critical pieces to direct sourcing is placing talent pool candidates into the main recruiting streams that hiring managers leverage to source new workers. Talent pools should be integrated and readily accessible in Applicant Tracking Systems (ATS), Vendor Management Systems (VMS), and other key talent acquisition and contingent workforce management platforms.
Talent nurture and communication. This deeper element of direct sourcing involves frequent communication with candidates in talent pools to ensure that they are properly engaged and show interest in potential employment. Talent nurture has become a critical piece of today’s direct sourcing programs, as businesses contend with the “Great Resignation” and a higher number of disillusioned workers that prioritize communication, empathy, and other non-monetary benefits.
Repeatable candidate engagement through company branding and other marketing facets. One of the essential items of direct sourcing is simple on the surface: how do we engage candidates and encourage them to opt-into our talent network? Leveraging job boards and job portals that reflect the company’s overall brand (specifically its color schema and notable design elements) and culture (social responsibility, etc.) are the ideal means of driving candidates into a network from which can be curated into deep talent pools. On top of this is the art of referrals, which, when automated, can allow existing candidates to refer like-minded and similar-skilled workers to join a company’s talent community.

While the above attributes are the veritable core of any direct sourcing program, the truth is that the strategy as a whole has evolved since it began its meteoric rise several years ago. Although even the most intermediary of efforts drive tangible value, there is so much more at stake for direct sourcing than cutting costs and expanding the overall talent pipeline.

Direct sourcing in 2023 is more than just the sum of its parts; in fact, what it represents is a near-alignment with the direct of business now and in the relative future. The labor market is still unsettled, while economic uncertainty (unfortunately) still rules the day. Businesses are in a continued war for talent, as unemployment sinks to historic lows and millions of job openings remain.

Too, the transformations happening as part of the Future of Work movement actively dictate that businesses shift their hiring strategies. All of these facets together represent a new challenge, yet, a new opportunity for direct sourcing: help enterprises cultivate a flexible and scalable workforce that drives true talent sustainability.

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Direct Sourcing Evolves

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