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2025 Trends

The 2025 MSP Playbook, Part I

Just last week, I had the opportunity to join Atrium and their Chief Revenue Officer, Brad Martin, for an exclusive webcast focused not only on the 2025 trends that will shape the Future of Work, but also the impact of the Managed Service Provider (MSP) model on those areas in the months ahead. Today’s article is the first of a two-part series that will recap Brad and I’s discussion.

The “Strategic” Contingent Workforce Program: A Major Priority for 2025

Nearly 65% of organizations (as discovered by Ardent Partners and Future of Work Exchange research) state that they plan to develop a more strategic foundation around their contingent workforce programs in 2025. As the extended workforce marches to its 50% threshold (49.7% of the average organization’s total workforce is now considered non-employee), it is critical that businesses take a more deliberate pathway towards managing this type of talent in lieu of leveraging traditional, archaic, and “tactical” approaches that undermine the greater impact of the contingent workforce.

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What’s Your 2025 MSP Strategy?

Managed Service Providers (MSP) have long been an extended workforce management powerhouse. The MSP model has long been a cornerstone of contingent workforce management, offering comprehensive solutions for businesses seeking to outsource their staffing operations. However, as the enterprise workforce landscape has undergone significant transformations in recent years, MSPs have evolved to meet these new challenges head-on. Over the past three decades, MSPs have established themselves as the premier and most established solution in the workforce technology and services market.

This begs the question: how are the major trends heading into 2025, such as direct sourcing, AI, and skills-based hiring, for example, changing how businesses leverage MSPs? What goes into an official “playbook” for optimizing utilization of an MSP model?

Ardent Partners and the Future of Work Exchange have teamed up with Atrium for an exclusive webcast focused on major 2025 headwinds within the staffing, HR, contingent workforce, and talent acquisition markets and their impact on the Managed Service Provider model.

I’m thrilled to join Atrium’s Chief Revenue Officer, Brad Martin, for an engaging event that will highlight:

  • The digitization of talent management. Leveraging AI-driven analytics, automated workflows, and integrated platforms to create a more responsive and intelligent workforce program.
  • Strategic program design. Building flexible, tailored MSP solutions that align with an organization’s culture, industry challenges, and growth objectives.
  • The next-generation talent initiative. Creating measurable pathways to expand and broaden talent channels, eliminate bias in selection processes, and foster inclusive contingent workforce programs.
  • Reimagining the value of the MSP. Balancing cost efficiency with quality outcomes through data-driven decision making, strategic sourcing, and enhanced supplier partnerships, and;
  • The link between MSPs and the Future of Work. How do MSPs support Future of Work-driven strategies, such as direct sourcing and skills-based hiring?

Click here or on the image below to register. See you then!

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