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The Future is Now

By now, you may have consumed many grand predictions for the year ahead as it pertains to the world of work and talent. If you haven’t, well, be sure to check out our exclusive series that featured insights from nearly 20 industry thought leaders and executives from across the solution provider landscape.

2022 was another watershed year for the business arena. We grappled with Year Three of a pandemic, dealt with the fallout and reshuffling from The Great Resignation, tapped into the power of new and exciting technology, learned the meaning of humanity in how we work, and continued to experience the growth and impact of the extended workforce.

And this is the just the beginning of what is up ahead. 2023 will surely challenge us, with the specter of an economic downturn lingering overhead as well as continued uncertainty regarding the volatility of the labor market. However, as we have done over the past three years, we will persevere, we will thrive, and, most critically, we will innovate.

Today, on the Future of Work Exchange, we unveil four laser-focused predictions for the year ahead:

  • Skills, skills, skills…talent acquisition and workforce management will revolve around skillsets and expertise. Globalization, digitization, flexibility, and agility, mixed with labor market volatility, equates to a brave new world of talent acquisition and talent engagement. Executives will seek cost-cutting measures to combat economic uncertainty, but in 2023, it won’t affect the overarching need for top-tier skillsets and expertise. Businesses have experienced a massive skills gap over the past several years and the only way to thrive (not just merely survive) in today’s business arena is to pump resources, innovation, focus, and technology into revamping talent engagement and talent acquisition strategies. Skills are the centerpiece of the Future of Work today.
  • Intelligence becomes the nexus of the Future of Work. Businesses were living in a Big Data world long before the term was applicable. As machine learning infiltrated analytics and artificial intelligence became a foundation for workforce data, business leaders were enabled with the power to infuse real-time, on-demand insights into their core talent-led decision-making processes. Today, and into 2023, that concept will evolve as enterprises develop “skills catalogs,” seek to shift expertise where it is needed given changes in the market, and infuse AI into talent acquisition and recruitment approaches to maximize skillsets and eschew archaic talent engagement methods.
  • Omni-channel talent acquisition is 2023’s gold standard for engagement. This is something that the Exchange discussed recently (especially during last week’s predictions-focused webcast). Direct sourcing, talent communities, talent marketplaces, digital staffing, and freelancer networks are all deep and viable outlets of candidates; thus, businesses can take an omni-channel approach and optimize their hiring by aligning their talent acquisition strategies with these sources of talent. And, the omni-channel approach traverses beyond this type of alignment: by maximizing various sources of talent (through VMS, ATS, direct sourcing, etc.), businesses are able to boost candidate engagement by providing a worker-specific experience to each prospect that is inclusive of assessment, opportunity, and clarity.
  • Humanity shines through in every facet of how and why we work. The pandemic didn’t just result in Future of Work accelerants like remote/hybrid work and the shift to flexibility; it truly humanized the way we, as both professionals and people, perceived the role of work in our daily lives. The Future of Work should be predicated on humanity in such a way that it cascades into how leaders manage their people via empathy, understanding, appreciation, and transparency. Workers today face a variety of issues: economic uncertainty, burnout, poor mental wellbeing, challenges with workplace culture, etc. Leaders have a new role in 2023: continue managing towards organizational goals and objectives whilst focusing on the human side of business. ensuring that workers and candidates are provided the flexibility and emotional wellness that they require to succeed.
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The Future of Work Exchange Podcast, Episode 705: A Conversation with Athena Karp, CEO and Founder of HiredScore

An all-new episode of the Future of Work Exchange Podcast, sponsored by Beeline, features a discussion with Athena Karp, CEO and Founder of HiredScore. Athena and I discuss the power of artificial intelligence in talent technology, its impact on diversity, equity, and inclusion (DE&I), and what lies ahead for the Future of Work movement in 2023.

Tune into Episode 705 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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Contribute to the Most Definitive Future of Work Research in the Industry

Ardent Partners and the Future of Work Exchange are excited to announce the launch of its annual Future of Work research survey. This comprehensive, online survey will fuel the Exchange’s research calendar for 2023 and aims to tackle progressive topics, such as:

  • The impact of innovation and new technology on work optimization, particularly the applications of artificial intelligence, blockchain, machine learning, chatbots, and digital wallets on the realm of talent engagement and talent acquisition.
  • The growth of the extended workforce and how businesses can harness the power of the contingent workforce to thrive during challenging times. (Ardent Partners and FOWX plan to publish several exciting new reports on Best-in-Class contingent workforce/extended workforce management programs, including deep-dive insights into the required capabilities, competencies, and strategies for maximizing the value of this talent.)
  • The evolution of talent acquisition, including how businesses can revolutionize the candidate experience while also enhancing the hiring manager experience through new technology, omni-channel talent engagement strategies, and advanced total talent intelligence.
  • How remote and hybrid work models will impact business operations and the total workforce in 2023.
  • The reality of total talent management and how organizations are getting closer to successfully implementing these programs.
  • The transformation of business leadership, including how today’s executives are weaving in conscious leadership styles, empathy-led directives, and enhanced worker appreciation into their greater management strategies.
  • How direct sourcing programs will evolve in the year ahead to include “Direct Sourcing 2.0” capabilities, such as digital recruitment, deeper marketing input, reflection of workplace culture and company brand, chatbots and AI, and more, and;
  • The necessary competencies that must be included in all diversity, equity, and inclusion (DE&I) programs in 2023 and beyond.

Click here to participate in the new Future of Work Exchange research survey. If you are an executive leader that works in the HR, procurement, finance, talent acquisition, or IT function of your organization, or if you’re a Chief People Officer, this survey has been designed to capture your specific experiences in addressing how work and talent are managed at your enterprise. As a thank you for participating in this crucial research effort, all research study participants will receive access to all of the Future of Work Exchange’s market research studies in 2023.

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The Fourth Thing You Must Know About The Future of Work

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

Over the next five weeks, we’ll be recapping each of the five things discussed during the event.

In our fourth installment this week, we’ll be exploring artificial intelligence as a Future of Work centerpiece.

AI and the Rise of Total Talent Intelligence

Artificial intelligence (AI) is the fourth thing to know about the Future of Work. If there was an informal poll asking to name the leading Future of Work technology, about 90% would say artificial intelligence (a not-so-surprising answer). Of all the technologies available to enterprises that help automate key workforce processes, AI is the pure representation of the Future of Work.

However, there are different shades of artificial intelligence helping organizations optimize the way they get work done and how they think about talent. It’s more than having an artificial persona to help figure things out and make decisions — instead, it’s enabling smarter decisions.

Consider the rise of total talent intelligence. Today, an enterprise’s workforce may consist of 35%, 40%, or 45% non-employees and extended talent. For some, those numbers may be lower, but for others, they’re also higher. Earlier this year, Future of Work Exchange research found that 47.5% of the average company’s total workforce was considered extended, non-employee, contingent, or contract (this figure also includes freelancers, contractors, temporary workers, gig workers, consultants, etc.).

Total talent intelligence is a gateway to understanding the totality of the workforce; a gateway stimulant, so to speak, for total talent management. It’s the idea that enterprises have enough information and data on the entirety of their workforce – including skills, performance, and productivity levels. All of this information allows business leaders and hiring managers to make near-instantaneous, real-time decisions about the talent they need for a new role, project, or initiative.

Total talent intelligence enables smarter, more perceptive hiring. And AI is the way to get there.

AI as a Conduit for Diversity, Equity, and Inclusion Assessments in Recruited Marketing

If bias can be removed from decision-making and technology, and AI is set up in such a way that there is no unconscious bias, then it is possible to understand how diverse the workforce truly is. The Exchange has long said (including many years ago) that a diverse workforce is the deepest workforce. Being able to bring in different voices from different cultures allows businesses to be more innovative and think outside the box. And AI is a perfect conduit for that.

With regard to candidate assessments, there is wonderful technology out there that helps organizations better understand how efficient and effective a worker can be. It helps the business that went through an AI-fueled candidate assessment tool to source the best talent.There are similar solutions for recruitment marketing that have robust AI capabilities. These solutions are more than chatbots; they’re ubiquitous in how they help a candidate feel more comfortable and engaged. A candidate can use a mobile app and understand how to apply for a job. Likewise, the process for onboarding is clear, especially as it relates to healthcare benefits, time off, and open shifts. It’s these solutions that benefit the recruitment and onboarding side of extended workforce management.

On the workforce management side, AI helps with recruitment marketing. The idea that enterprises can program a bot to fill their talent pipeline overnight is quite amazing. Beyond just providing data, artificial intelligence can spark some of these processes that are beneficial to the business.

Turning to the volatile economy and its potential impact on the workforce, predictive analytics and scenario building are about managing these uncertain times. If enterprises are preparing for a recession, it is important to understand where they’ll be in six months. Data can be fed into a solution to help enterprises build a scenario and predict their financial picture or the state of global markets. The same type of data can model where the workforce is headed based on rates of resignations and retirements. Will there need to be cuts based on finances? Artificial intelligence is the perfect fighter against volatility by providing a clearer understanding of the future and how the workforce may look.

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The Five Things Driving the Future of Work (Right Now)

If you take a step back and say the words aloud (like I do dozens of times a day), it seems quite weird: the “Future of Work” is about the future, but it also revolves around the present, right? So, when we discuss the Future of Work, we’re essentially discussing the continuous optimization of work through current progressions and how it will evolve over the coming months and years.

And the most interesting idea around the Future of Work movement is that there are so many attributes of work, talent, technology, and business leadership that serve as real-time accelerants and harbingers of things to come.

Here are the five things the Future of Work Exchange believes are driving this moment today (and will drive tomorrow):

  1. The “human” elements of work and talent. From pandemic-driven anxiety and the desire for more purposeful work, today’s business professionals crave more than just a paycheck. These workers truly require an emotional connect with their work in such a way that it solves both the work-life integration problem and allows them some semblance of flexibility in both their personal and professional lives.
  2. Direct sourcing’s continued impact on talent engagement and talent acquisition. Many large-scale enterprises have begun “reactive layoffs” in anticipation for a possible recession. However, as many news outlets would note, there are more job openings right now than there are job seekers. This weird labor market translates into the need for businesses to harness the power of talent pools, talent communities, and talent clouds to essentially overcome the rigidity of engaging and acquiring talent through traditional means.
  3. The transformation of business leadership. This item has long been a foundational element of the Future of Work movement; however, the way leaders lead has been continually evolving since Day One of the pandemic. There is, of course, the notion of conscious leadership and being in-tune with the workforce. And, on top of that, especially today, business leaders must fuse empathy and flexibility into their strategies. They must contend with the remote vs. in-office conundrum, the specter of a recession, and applying the best talent retention strategies to their talent. Transformation, in this case, isn’t a one-shot alteration.
  4. Artificial intelligence drives decision-making. AI can be considered “vaporware” to some executive leaders, however, many of the prominent solutions in the workforce technology industry provide real-deal AI to help procurement, HR, and talent acquisition leaders understand the best-fit talent for a role, how their workforce will look given current economic trajectories, and support DE&I initiatives, as well as fuel enhanced candidate screening and candidate assessment.
  5. The strategic application of new and innovative work models. Worker-led work structures. Digital collaboration augmented by infrequent in-person meetings. AI-fueled process management. Consumerized capabilities across core enterprise functions. An enhanced hiring manager experience. Developing a path to total talent acquisition (and then, perhaps, total workforce management?). The reimagination of worker productivity. These are all innovative ways of rethinking the boundaries of how work gets done, and, true extensions of the Future of Work movement.
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Why Tech is the Crux of Direct Sourcing 2.0

Direct sourcing has dominated discussions around talent, work, and staffing for the past few years because, when executed well, it can deliver incredible value to the greater organization through hard benefits (such as cost savings and a quicker average time-to-fill rate) and soft benefits (greater talent quality, better engagement with highly-skilled candidate, etc.). And, as the overall HR market evolves in the wake of rising worker resignations, smart businesses will prioritize the need for deeper assessment and validation of skillsets and place a greater emphasis on the candidate and hiring manager experience.

The starting point for most will be to build on their existing direct sourcing capabilities and work to develop a true Direct Sourcing 2.0 program…which, of course, is only achievable through the convergence of strategic and automated competencies.

The path to Direct Sourcing 2.0 is paved with technology. While elements such as talent curation, talent pool development, talent pool segmentation, and recruitment stream integration are core to any direct sourcing program, HR leaders and their teams must incorporate digitization and advanced direct sourcing competencies to get to the next level of performance. Achieving Direct Sourcing 2.0 requires advanced capabilities to be coupled with digital recruitment functionality in order to boost talent quality, enhance candidate intelligence, and develop repeatable and scalable methods for reengaging talent to build a truly agile workforce.

While predictive analytics are not commonplace today, soon, a majority of enterprises will look to scenario-building as a way to enhance overall talent intelligence. Predictive analytics, in this realm, will augment the organization’s overall knowledge of its in-house skills as well as the expertise available externally (across all talent communities, including talent pools).

This level of intelligence will spark new and targeted initiatives to find better-aligned candidates with stronger talent engagement efforts and push business leaders to better understand who the strongest candidates are for future roles, positions, and projects.

Sixty-five percent (65%) of businesses plan to link the candidate experience with hiring manager experience. As discussed in the Ardent Partners and Future of Work Exchange Direct Sourcing 2.0 research study, transforming talent acquisition into a consumer-like journey is just one side of the Direct Sourcing 2.0 coin. The other side focuses on the hiring manager experience, which should be seamless in order to streamline the means of finding, engaging, and sourcing talent for a full spectrum of open roles and positions.

While only a third (33%) of businesses have automated candidate experience capabilities in their direct sourcing programs today, 50% more plan to do so within two years. Personalization and sharing more specific details regarding a project/role match, when automated, are repeatable and scalable to ensure that all candidates have a more positive and compelling experience when recruited.

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Demystifying Artificial Intelligence for the Extended Workforce

Today, AI is prevalent in both full-time/traditional talent acquisition and within the extended workforce arena. Ardent Partners and Future of Work Exchange research finds that nearly 60% of organizations are effectively “blending” AI and human-led processes into the current hiring initiatives, with another 34% expected to do the same over the next 12-to-24 months.

Back in February, I joined Beeline and HiredScore for an exclusive webcast on demystifying the role of artificial intelligence in hiring and extended workforce management. Beeline’s Colleen Tiner (SVP Strategy), HiredScore’s Athena Karp (CEO & Founder), and I discussed how AI could be leveraged to enhance hiring, drive total talent intelligence, and combat the ramifications of The Great Resignation. If you missed the webcast, we’ve got you covered:

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Let’s Demystify AI in Hiring

Artificial intelligence (AI) is one of the premier technologies under the Future of Work spectrum. Along with machine learning, AI has transformed the way businesses think about data and insights, adding an additional layer of depth that was previously out of grasp. As AI became more prominent within the business stratosphere, it quickly moved from merely augmenting existing “Big Data” strategies to becoming a means of transforming both tactical and strategic enterprise operations.

As talent became even more of a competitive differentiator over the years (especially in these evolving times), businesses realized that they required additional support in executing more educated talent-based decisions. Today, AI is prevalent in both full-time/traditional talent acquisition and within the extended workforce arena. Ardent Partners and Future of Work Exchange research finds that nearly 60% of organizations are effectively “blending” AI and human-led processes into the current hiring initiatives, with another 34% expected to do the same over the next 12-to-24 months.

I am excited to join Beeline and HiredScore next Thursday, February 24 (11am ET) for an exclusive webcast on demystifying the role of artificial intelligence in hiring and extended workforce management. I’ll be joined by Beeline’s Colleen Tiner (SVP Strategy) and HiredScore’s Athena Karp (CEO & Founder). We’ll tackle (and answer!) such questions as:

  • Can AI really help my program hire the best talent?
  • What will my legal team say?
  • How can we use AI safely without bias?
  • Are there laws regulating the use of AI for employment decisions that I need to know about?
  • How do I get started on this journey?

Click here or on the image below to register for next week’s event. Looking forward to seeing you there!

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How Should Enterprises Invest in Technology in 2022?

We’ve talked workforce management in 2022 and we’ve discussed how business leadership needs to evolve in the new year. What major piece of the Future of Work movement is left? That’s right: technology and innovation.

2021 wasn’t just an interesting year for workforce management technology, but rather an extraordinary 12 months that saw some major acquisitions and major shifts in how extended workforce automation was positioned, offered, and enhanced. Here’s how enterprises should invest in Future of Work technology in the year ahead:

  • Leverage technology that can not only better fill the candidate pipeline, but truly enhance the quality of candidates and the overall candidate experience. It’s not enough anymore to merely pump candidates into the enterprise recruitment stream; Best-in-Class businesses actively leverage solutions that can not only build and develop deep talent communities, but also ensure that these candidates have been vetted, qualified, and nurtured via AI-led platforms that validate skillsets, ensure alignment, and position workers to ultimately succeed.
  • Point direct sourcing solutions will be gamechangers in 2022. Ardent Partners and Future of Work Exchange research finds that nearly 32% of businesses today are leveraging some form of direct sourcing or talent pool automation, which includes both specific, point solutions as well as automation enabled by larger suites of technology (such as VMS or extended workforce platforms). As I wrote recently, direct sourcing needs to be the top workforce management priority in 2022, buoyed by the impact that this programmatic series of strategies, processes, and capabilities can bring to the average organization. “The increasing need for talent and the ongoing challenges competing for it mean that enterprises must continue to challenge the status quo and operate on the bleeding edge in order to stay on top. By blending traditional direct sourcing approaches (curation, segmentation, etc.) with “2.0” attributes (digital recruitment marketing, AI-led assessments, more focus on the candidate experience, etc.), businesses will ensure that, in yet another year of uncertainty, they will be positioned to optimize how work is done.”
  • Platforms that have integrated offerings will revolutionize the way businesses manage the lifecycle of talent and the progression of work in the new year. Today’s “lifecycle” of talent engagement-meets-work optimization is nuanced in such a way that enterprises must place more rigor around various process-led attributes, including managed services, SOW management/services procurement, direct sourcing, DE&I, candidate assessment/skills validation, candidate experience, project management, shift and assignment management, analytics, etc. Solutions that offer interconnected processes to help these organizations facilitate frictionless, seamless workflows around all things related to “talent” and “work” will transform the Future of Work in 2022 (and beyond).
  • Workforce management technology must focus on the variation inherent within the extended workforce. Today’s many channels of talent have coalesced into sustainable communities of candidates that all have crucial impact on the greater organization. 2022 is the year that the extended workforce officially becomes “half” of the total workforce, and with that, a much more laser-like focus on how automation can scale the agile workforce, extract its natural flexibility, and drive true talent sustainability to “future-proof” roles and positions across the entire enterprise.
  • Unified communications and collaborative tools, as well as the true “digital enterprise,” are required to usher in the next great era of remote and hybrid work. Future of Work Exchange research discovered that over 42% of all workers would be working in a remote or hybrid setting by the end of the year, with that number growing to 55% (or more) by mid-2022. Businesses cannot rely on simple VPN connections, outdated communications-led tools, and leaky remote infrastructures to optimize how remote work is done. Enterprises require advanced levels of collaborative technology that can facilitate true workforce digitization in such a way that it transforms the very way work is done beyond the old-school parameters of the 40-hour, five-day workweek. When work can happen anytime and anywhere, we get that much closer to the real emergence of the digital enterprise.
  • Artificial intelligence, machine learning, and similar technology must coalesce with human-led process management. Talk to any AI expert and he or she will state that ubiquitous, self-sustaining and reactive intelligence is still years (or decades) away. In the interim, businesses must future-proof the way they develop products, offer services, and conduct overall work; with no way to predict the need for future skillsets or expertise for jobs and roles that cannot be dreamt of today, integrating today’s AI and machine learning into human-led process management and operations is a fantastic way to drive work optimization and begin to prepare for the future state of the enterprise.
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“Talent Sustainability” Is the Next Great Workforce Strategy

It’s not easy out there for hiring managers, HR executives, and talent acquisition leaders. Besides both the personal and professional panic over the Omicron variant (even though we’re still in the throes of Delta’s continued rampage), these roles must consistently battle the ramifications of the so-called “Big Quit,” aka “The Great Resignation,” and otherwise known as “The Great Reassessment,” etc. Around these parts, we understand it’s instead a “talent revolution.”

There have been many theories, approaches, and strategies proposed that could curb some of the effects of The Great Resignation, but even now, there is no cure-all series of processes that can outright solve all of the current talent issues that are plaguing organizations across the world. And, to be honest, having more and more attributes of the traditional employer-employee relationship shifting towards the worker in regards to “power” is something that has been a long time coming. Aspects such as flexibility, empathy, better working conditions, and more inclusive workplace environments are all now table stakes for the modern-day workforce.

One of the key facets of the Future of Work movement in 2021 (and even more so in 2022) is the enterprise’s renewed focus on its human capital and overall depth of skillsets across the greater organization (as 62% of organizations are prioritizing right now, according to Future of Work Exchange research). So many major workforce shifts over the past two years, including the overall desire for real business and workforce agility, mean that enterprises must reimagine how roles, jobs, and projects are executed over the short- and long-term, given the natural progression of market, economic, and corporate factors (not to mention the ongoing uncertainty regarding a true end of the pandemic in the United States and across the world).

In 2022, enterprises must build towards “talent sustainability.” The concept of talent sustainability revolves around the idea that businesses can, through their workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, build self-sustaining outlets of talent that 1) map to evolving skills requirements across the enterprise given product development and the progression of the greater organization, 2) reflect existing expertise and skillsets across the enterprise that can be leveraged for real-time utilization, and, 3) allow hiring managers and other talent-led executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

There are, of course, several caveats to a true talent sustainability strategy that represent several key innovations and forward-thinking ideas. These items, listed below, all meaningfully contribute to this progressive approach:

  • A workforce management “system of record” (i.e., VMS, extended workforce platform, etc.) that can blend both non-employee and FTE data to generate true “total talent intelligence.”
  • Access to on-demand talent communities and talent pools via both direct sourcing platforms and talent marketplace solutions.
  • An artificial intelligence-led architecture that augments and transfers the mobility of talent to where it is needed most.
  • Machine learning- and AI-led candidate assessment, skills validation, and talent fraud prevention.
  • A robust DE&I initiative that prioritizes both diverse hiring and inclusive workplace culture.
  • A major emphasis on the depth of skillsets, expertise, and human capital available across the greater organization.
  • Creating a “culture of learning and development” (via upskilling and reskilling opportunities) help the organization hedge against future skill gaps.
  • Joint collaboration between HR and procurement to facilitate total talent management-like capabilities, and;
  • Deeper automation of recruitment marketing, referral management, and other facets of direct sourcing to expand talent pools.

Businesses do not want to be caught off-guard when they have a critical need for specific skills, especially in an era when the vaunted “war for talent” rages on at a level never seen before in workforce management history. The Future of Work is many things, and, talent sustainability is becoming one of its most crucial elements.

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