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Key Providers for 2022: GreenLight.ai

The Background:

Ardent Partners and Future of Work Exchange research has found that the utilization of digital staffing, talent marketplaces, and alternative talent channels has increased by nearly 800% over the past five years, a surefire representation of how the “omni-channel talent experience” has revolutionized the way businesses find, engage, and source their external talent.

While the overall penetration of talent acquisition via these channels has experienced a stratospheric rise, the flip side to this level of innovation is that businesses still require robust onboarding, payroll, and compliance automation to ensure that the extended workforce delivers on its true value without the threat of labor risks.

Enter GreenLight.ai.

Why They Were Selected:

Payrolling, compliance and risk mitigation, and onboarding technology is not a new concept within the world of contingent workforce management. However, as businesses began to scale their extended talent programs in the wake of a pandemic, disruption via market events, and other activity that has been transforming the modern enterprise over the past few years, there has been an enhanced need for innovative platforms that technologically “align” with the digital staffing, direct sourcing, and talent marketplace solutions for maximum compliance and visibility.

GreenLight.ai has revolutionized the ways that VMS, direct sourcing, ATS, and digital staffing platforms deliver a real omni-channel experience while also providing a central “system of truth” that can be relied upon as the utilization of freelance talent continues to grow in the wake of a looming economic recession and continued ramifications from both the COVID-19 pandemic and unrest across the globe.

In Their Own Words:

GreenLight.ai is the first contractor payroll and compliance provider designed for the Future of Work, used by some of the world’s leading enterprises and most disruptive talent technologies to easily onboard and pay their extended workforce. With an API-first strategy, GreenLight seamlessly integrates with VMS, ATS, and Direct Sourcing programs, while providing embedded connections for benefits, insurance, and background checks.

GreenLight focuses on a positive user experience, speed, visibility, and ease of integration that provides protection and indemnification options while removing the complexity of determining worker classification. Designed in conjunction with leading labor lawyers and tax experts, GreenLight’s platform has been dubbed ‘the world’s most intelligent classification engine’ and has compliance in its DNA. GreenLight also serves as the Employer or Agent of Record in over 120 countries, with intuitive and AI-driven processes that have workers onboarded in minutes.

Uniquely, GreenLight’s platform highlights the importance of focusing on the needs of the contractors, providing tools and benefits that enable them to thrive as independent workers – while ensuring our clients attract and retain the best freelance talent. It’s why the best digital staffing platforms private label our technology, and the reason GreenLight is the partner of choice for socially-conscious, forward-thinking contingent workforce programs.

The Outlook:

The adoption of digital staffing platforms and related solutions (particularly direct sourcing and talent marketplaces) has created a vacuum in which business leaders must delicately balance the need for top-tier talent with the necessary rigor to maintain compliance and mitigate misclassification risks. GreenLight.ai has been, for years, known as the one of the most powerful and intuitive solutions for offering just that…with an added “Future of Work touch” that separates its technology from the rest of the pack.

GreenLight.ai’s innovative range of offerings has proven to transform the way both businesses themselves and their core omni-channel talent platforms optimize the hiring, usage, and candidate experience of freelance talent. As Future of Work-era accelerants continue to shift the dynamics in the world of extended workforce management, GreenLight.ai will continue its long track record of providing Best-in-Class automation, integration, speed, visibility, and end-to-end protection against misclassification risks.

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The Extended Workforce and the Future of Work: A Conversation with Jason Posel, Founder and CEO of GreenLight

“Transformation” has become a common theme in the world of talent and work. Businesses are grappling with how to effectively manage a consistently-shifting labor market that has become volatile in the wake of The Great Resignation. A major by-product of the ongoing “Talent Revolution” is that more and more talented professionals are choosing a more flexible career path; with this influx of new extended talent, businesses must balance critical attributes such as contractor compliance, adherence to federal and regulatory and labor laws, and, of course, talent visibility.

I had the opportunity to chat with Jason Posel, CEO and founder of GreenLight, a leading technology platform focused on workforce management, global freelancer payments, worker classification, and regulatory compliance, about the Future of Work, the extended workforce, and more:

Christopher J. Dwyer: Jason, it’s great to chat with you. Tell us a little bit about yourself.

Jason Posel: I’m originally from London, but have spent the majority of my career in the United States – split between Palo Alto and Miami. I’m what they call an industry veteran within the staffing industry. I led a company that did what we do at GreenLight with legacy technology for big names and managed over one billion dollars in spend for them.

CJD: You’ve been in the workforce management technology space for a number of years. If anything, the past two years have brought about incredibly change in the world of talent and work. From your vantage point, what has been the biggest transformation?

JP: I think one of the biggest changes is the worker’s mindset. They want to be independent. In most cases, that’s not possible; labor laws make things complicated and there simply isn’t the infrastructure to make operating as an independent contractor easy. No one who decides to take control of their own careers wants to have to deal with taxes, benefits, invoicing, timekeeping, insurance, etc. That’s why we are focused on fixing this infrastructure gap: by connecting onboarding and risk management with the tools and benefits that people need to be independent.

CJD: The extended workforce is drawing ever closer to encompassing half of all global talent within the enterprise realm. As GreenLight focuses so much on compliance and visibility, what’s the best pathway forward for businesses that want to tap into this growing, agile workforce?

JP: They need to make sure they offer a great experience to their extended workforce – as close as it could get to being an employee. Great HR support, great benefits. You want your extended workforce to be flexible, but you still need to make an attractive offer to make sure they don’t leave before you capture the ROIs of onboarding them. The post-hire experience for contractors is so laggard, especially compared to the innovation focused on finding talent. It shouldn’t be…and we are changing that.

CJD: One of the most impressive attributes of the GreenLight platform is its dynamic slew of functionality that is tailored for the modern workforce.

JP: Yes – the people that take advantage of the extended workforce that goes through GreenLight are educated buyers. Unlike SMEs or startups, they care a lot about risk and work with us to make sure they get exactly what they need. GreenLight’s value proposition goes beyond paying payroll with one click; our platform needs to be ready to accommodate the needs of each of our clients. We’ve been an incredibly intuitive platform with a huge focus on the user experience. We built features specific to managing the unique needs of the contingent workforce, and we made it all accessible through APIs, so we can easily integrate with any type of talent matching technology – direct sourcing, VMS, ATS, and marketplaces. We also offer AI-powered worker classification, integrations with partners like Checkr for background checks, and Berxi for business insurance.

CJD: I’d like to chat a bit about the evolution of talent and how so many more organizations are leveraging talent marketplaces, digital staffing, and human cloud offerings. How does GreenLight provide its users with real-time visibility into these talent sources?

JP: Large enterprises don’t want to have to use another platform, so we bridge the technology gap by integrating with the tools companies already use to source talent. The data that our clients need is then easily accessible either through our UI or via API.

CJD: It’s obvious by now that the average enterprise has experienced a very sharp uptick in the utilization of global, remote freelancers. How does this affect the impact of global payments technology?

JP: This uptick you mention has made apparent the need for new infrastructure that allows companies like us to send and receive payments in a seamless way, with great reporting tools, and with APIs.

CJD: What’s a Future of Work prediction you have for the second half of 2022?

JP: Lots of niche talent marketplaces that focus on one single job function will be born. Those who land big clients that care about risk will need to use platforms like GreenLight to grow. We’ve met platforms that believe they don’t need to care about everything that happens after the job match-makings they facilitate, but come back after a few months to us when they are ready to scale.

Connect with Jason on LinkedIn and visit www.greenlight.ai for more information about GreenLight and its technology.

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What’s Ahead for Businesses as Vaccine Mandates Loom?

Late last year, the arrival of the first COVID-19 vaccines was hailed a medical miracle and scientific triumph that proved the world could begin looking towards a coronavirus-free future. Over the holiday season, first-responders and medical workers received their initial jabs while millions of others patiently waited to book appointments at pop-up centers, repurposed sports stadiums and arenas, pharmacies, and medical facilities. (On a personal note, my wife and I received both of our Moderna doses at Gillette Stadium, home of the New England Patriots. It was quite an emotional trip on account of receiving an historic vaccine just steps from six Lombardi Trophies.)

The Pfizer, Moderna, and Johnson & Johnson vaccines offered a glimpse of hope, one that had been missing for the better part of eight or nine months. As inoculation rates soared throughout the late winter and early spring months, many of us believed that a transcendent summer would be ahead. Vacations were planned while business leaders anticipated reopening offices and getting back to a semblance of pre-pandemic “normalcy.” President Biden aimed for a lofty goal of 160 million adults fully-vaccinated and 70% of adults with at least one shot of a Covid-19 vaccination by July 4, with actual success coming nearly a month later against those numbers.

Then the Delta variant of the coronavirus swept across the world, and in conjunction with continued vaccine hesitancy, put the United States and other nations back to daily caseloads that nearly mirrored the worst numbers of the winter surge. Executives shuffled reopening plans and enterprises braced for what could be another disruptive COVID wave.

In the midst of all of this, the Biden Administration instituted a national vaccine mandate earlier this month, a hint of frustration in its tone with how the pandemic, at this point, was that of an unvaccinated population. With tens of millions yet to get a shot, this was the only scenario the government could envision if it wanted to continue its bounce-back economic recovery and avoid another fall and winter like the 2020 seasons that nearly broke the healthcare system.

The vaccine mandate in and of itself is quite clear: companies with over 100 employees must mandate COVID vaccinations or have its employees undergo weekly testing. There are hefty fines for non-compliance, which was to be expected, with a rush of push-back from unions, state governments, and other groups across the country. However, while many of us are so laser-focused in our original thoughts regarding the mandate, there are many other questions that need to be addressed, all of which fall on the average business to manage in these uncertain weeks and months ahead:

  • Above all else, this is not the government overstepping its bounds, but rather a major effort to vaccinate a large swath of the 80 million people that have not received a shot as of yet. At this point in the pandemic, the science is clear: the unvaccinated are bearing the brunt of the worst outcomes and overloading hospitals in regional hotspots. Too, the Delta variant is known for its ability to spread faster and wider, with millions of fresh infections happening within the unvaccinated community over the second half of the summer. While the vaccines boast incredible safety and efficacy in regard to severe outcomes (hospitalizations and deaths), those who are inoculated are still able to become infected and can pass along the virus to those who may be immunocompromised or who are not eligible to receive the vaccines (such as children under 12). If these business mandates can make an incredible dent in that chunk of 80 million people, it’ll help alleviate the continued burden on the healthcare system and ensure that the upcoming fall and winter seasons are not repeats of 2020.
  • Weekly testing for large organizations can require serious financial resources…who’s on the hook? Some large businesses have instituted on-site testing for workers, with many of these instances in place for months now (some even dating back to mid-2020). Those sectors that require on-site testing and rapid results have benefited from this model, however, with a national vaccine mandate in place, there are serious questions as to the costs of weekly and more frequent testing and if it falls to the business or the worker. While this issue will become more clear in the immediate weeks ahead, it is something worth watching.
  • Exemptions are expected, however, how do businesses manage larger or more concentrated numbers of these instances? A handful of exemptions (religious or medical) in a 250-person company is manageable; a handful of exemptions within a small team within a larger organization is a problem. How do businesses ensure safety while still respecting legal vaccine exemptions? Is remote or hybrid work a solution to this unique issue? Do businesses attempt to cycle in-person days based on a worker’s vaccination status?
  • Could mandates lead to employer retaliation over OSHA violations? Whistleblowers should feel comfortable reporting mandate violations to OSHA without fear of retaliation from employers or managers. While vaccine mandates are now legal, what is not legal is discrimination against employees under the mandates. This opens another discussion regarding how leaders should be promoting vaccine mandates, how workers who feel uncomfortable receiving a shot should communicate with managers, and how violations should be treated. This is a new era for the pandemic and new ground for businesses; a global health crisis forces new ways of working, so executives must always be thinking of what issues could arise.
  • Vaccine status will soon become a prerequisite in future job descriptions. Candidates now face a world in which “vaccination status” is listed alongside required skills for open positions. Hiring managers must be conscious of worker safety, and ensuring that new candidates are vaccinated goes a long way to maintaining a healthy workplace for all members of the workforce. Expect a sharp increase in descriptions that ask for vaccination status over the coming weeks as the business world adapts to another new element of this evolving world of work.
  • There are more nuances to vaccine mandates that are still being developed…so businesses must be ready to tackle these complexities when they are finalized. The pandemic has been one fluid series of events, and the realm of vaccine mandates for the enterprise world should be no different. Leaders must harness the power of true business agility to adapt to the changes that vaccine mandates will bring and ensure that they continue to remain nimble in the face of continued evolving times.

One critical area to watch for in the coming weeks: while many see the mandates as a “hard” push by the government, the fact that employees have the option for weekly testing softens this stance incredibly. However, COVID testing isn’t perfect, especially in a Delta variant-led world. Vaccinations are forward-looking and are meant to stave off negative outcomes, while testing only captures a moment in time. If businesses experience outbreaks that cause major dips in productivity due to a testing failure (i.e., false negative tests, slow responses from labs, shortage of rapid testing supplies, etc.), it could be a crucial turning point in forcing executives to offer one and only one option as a condition of employment: vaccination.

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