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Consumerization

The Five Things Driving the Future of Work (Right Now)

Business Leadership by Christopher J. Dwyer on

If you take a step back and say the words aloud (like I do dozens of times a day), it seems quite weird: the “Future of Work” is about the future, but it also revolves around the present, right? So, when we discuss the Future of Work, we’re essentially discussing the continuous optimization of work through current progressions and how it will evolve over the coming months and years.

And the most interesting idea around the Future of Work movement is that there are so many attributes of work, talent, technology, and business leadership that serve as real-time accelerants and harbingers of things to come.

Here are the five things the Future of Work Exchange believes are driving this moment today (and will drive tomorrow):

  1. The “human” elements of work and talent. From pandemic-driven anxiety and the desire for more purposeful work, today’s business professionals crave more than just a paycheck. These workers truly require an emotional connect with their work in such a way that it solves both the work-life integration problem and allows them some semblance of flexibility in both their personal and professional lives.
  2. Direct sourcing’s continued impact on talent engagement and talent acquisition. Many large-scale enterprises have begun “reactive layoffs” in anticipation for a possible recession. However, as many news outlets would note, there are more job openings right now than there are job seekers. This weird labor market translates into the need for businesses to harness the power of talent pools, talent communities, and talent clouds to essentially overcome the rigidity of engaging and acquiring talent through traditional means.
  3. The transformation of business leadership. This item has long been a foundational element of the Future of Work movement; however, the way leaders lead has been continually evolving since Day One of the pandemic. There is, of course, the notion of conscious leadership and being in-tune with the workforce. And, on top of that, especially today, business leaders must fuse empathy and flexibility into their strategies. They must contend with the remote vs. in-office conundrum, the specter of a recession, and applying the best talent retention strategies to their talent. Transformation, in this case, isn’t a one-shot alteration.
  4. Artificial intelligence drives decision-making. AI can be considered “vaporware” to some executive leaders, however, many of the prominent solutions in the workforce technology industry provide real-deal AI to help procurement, HR, and talent acquisition leaders understand the best-fit talent for a role, how their workforce will look given current economic trajectories, and support DE&I initiatives, as well as fuel enhanced candidate screening and candidate assessment.
  5. The strategic application of new and innovative work models. Worker-led work structures. Digital collaboration augmented by infrequent in-person meetings. AI-fueled process management. Consumerized capabilities across core enterprise functions. An enhanced hiring manager experience. Developing a path to total talent acquisition (and then, perhaps, total workforce management?). The reimagination of worker productivity. These are all innovative ways of rethinking the boundaries of how work gets done, and, true extensions of the Future of Work movement.
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Consumerization Will Continue to Shape the Future of Work

Business LeadershipTechnology and Innovation by Christopher J. Dwyer on

This past weekend, my family and I had the opportunity to watch the new Pixar movie, Turning Red, in the comfort of our own home instead of in a crowded movie theater. Now, I know this isn’t a unique scenario, as many facets of film have been changed in the wake of the COVID-19 pandemic. Disney+ has been a forerunner of the “the premiere is my home” line of blockbuster films over the past two years (in fact, one vivid early pandemic memory I have is rewatching Onward over and over again with my kids during those early lockdown weeks), allowing its users to access new feature films on-demand and from the comforts of the living room.

Other major films, such as The Matrix Resurrections, Black Widow, and Dune, proved that the pandemic also accelerated specific elements of consumerization, mainly the concept of on-demand and digital access to entertainment. We can all remember, as well, vying for coveted Peapod and Instacart delivery slots in the spring of 2020, which was a critical element of consumerization borne from necessity: the age of social distancing meant that many of us would rather pay a slight premium for doorstep delivery of our normal groceries instead of traversing to stores in a pre-vaccine, pandemic-led world.

The very concept of “consumerization in business” is not a new idea; for the past several years, business professionals have desired the same style and accessibility of tools, technology, and applications both in a working environment and as consumers. There was a speed in which e-commerce ran that, for many years, left enterprise technology woefully behind in terms of operating capacity. The move to the cloud, combined with a digital transformation renaissance, has changed that. Consumerization has firmly entrenched itself into the most critical tenets of the Future of Work movement.

In light of and because of the pandemic’s acceleration implications, business leaders expect the speed of the consumer in how they operate the inner-workings of the enterprise. Talent should be engaged and sourced within hours, not days or weeks. Project visibility needs to be extracted in real-time. Budgets and financial data should be proactively garnered, not requested. There is a “fluidity” that we take for granted as consumers: we buy items on Amazon with just a click, we order pizza for delivery in less than a minute’s time, and we can schedule a taxi ride just as quickly.

The consistent rate of innovation and transformation within the consumer world of technology has been creeping into the business arena; all the pandemic did was firmly push it into the fray. Two items stand out (amongst many) in this discussion, leading businesses to focus on these attributes of how they blend a consumerized culture with evolving technology.

Self-service configuration and the journey behind the UX.

Technology serves many, many purposes for the average business, however, at its entry point, it serves only one: that of the person using it. Automation in the world of the consumer must be fast, self-serving, and have a purpose; if it wasn’t, the average person would not utilize their mobile devices for the vast, vast majority of his or her daily processes (communications, content, commerce, entertainment, social networking, business networking, etc.). And so it must be for the business realm: enterprise technology needs to be applicable and accessible to all of its users while also supporting the “journey” (or purpose) within its overall user experience.

Every user must complete a specific task while leveraging an enterprise system. With this in mind, the consumerized aspects of today’s business technology should herald an overall UX that aligns with that “journey,” enabling professionals to harness the power of innovation at their very fingertips. In the same vein, the ability to mold technology into a more agile offering (something we’re absolutely experiencing in the world of workforce management automation) that is tailored to an individual user’s needs, wants, and preferences is what will help the typical enterprise in 2022 navigate not only the complexities of digital transformation, but truly thrive through innovation.

UX and self-service configuration are inherently linked, of course, with the two attributes of technology continuing to be optimized to benefit the user, the customer, the supplier, the partner, the hiring manager, etc.

Consumerization has, for several years now, danced with the business arena. Today, it’s not a matter of when this concept will shape the Future of Work, but rather, to what extent.

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