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Direct Sourcing

Managing the Extended Workforce Requires Agile Automation

A few weeks ago, I had the pleasure of joining VMS and extended workforce platform Beeline for an exclusive webcast focused on transformative technology’s role in the Future of Work movement. Alongside Lesley Walsh, the solution provider’s VP of Client Relationship Management, the event discussed how the new world of work and talent requires agile automation to navigate an uncertain 2023, as well as the role of extended workforce technology in supercharging contingent workforce management (CWM) programs and initiatives.

Lesley and I not only chatted all things Future of Work (including the state of work today, the volatile labor market, etc.) and “human”-led concepts (such as empathy-driven leadership and more flexible, human-focused enterprise thinking), but also revealed some brand-new research findings from the Ardent Partners/Future of Work Exchange research study, Why the Extended Workforce (and Future of Work) Requires Agile Automation…which can be accessed here. And, enjoy an excerpt below:

The Future of Work Exchange frequently states: “Flexibility is the Future of Work.” The ultimate state of “work optimization” is more than reimagining specific facets of enterprise operations. In essence, there are three main tenets of the Future of Work movement: 1) the evolution of talent engagement and talent acquisition, 2) the impact of new technology and innovation, and 3) the transformation of business leadership.

The extended workforce of 2023 comprises nearly half of the average company’s total talent (47.5%); the growing size and strategic impact of this workforce requires that businesses leverage tactical and strategic efficiencies to get work done effectively and adeptly. Extended workforce management, much like typical CWM, requires end-to-end efficiencies and high flexibility. These operational elements allow executive leaders to shift, scale, and re-form their workforce initiatives as shifts in economic and global markets arise.

In 2023, the fluid and evolving nature of the extended workforce means that businesses must navigate uncertainty while ensuring that top-tier talent is engaged and sourced effectively. While more mature CWM programs can withstand these new, converged pressures, all businesses must move from tactical to strategic when engaging and managing their extended workforce to drive the most value from these unique skillsets and expertise.

“Traditional” elements such as cost savings and time-to-fill rates are obviously crucial attributes to any extended workforce management program. However, it is the way enterprises blend contemporary nuances of today’s evolving talent architecture that determines how they will thrive in 2023.

Download the new research study here, and, if you missed last month’s webcast with Beeline, check out an on-demand replay here.

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BEST OF 2022: The Link Between Direct Sourcing and Talent Sustainability

[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]

Many HR, talent acquisition, and contingent workforce program leaders overlook particular phases of direct sourcing, especially talent curation and segmentation, since they have been conditioned to manage their processes within the confines of a traditional contingent workforce management (CWM) initiative that follows more procurement-oriented procedures (i.e., supply management, heavy cost focus, etc.). Even under a centralized CWM program, the most critical direct sourcing strategies and capabilities require more time, focus, and resources than what is typically available with non-employee workforce management.

For example, talent curation is a critical piece to the direct sourcing puzzle and is considered crucial to the entire hierarchy of the process. In a direct sourcing program, recruiting expertise (via an MSP, talent curation partner, etc.) curates talent for the business, ultimately helping its client build a deep talent cloud or community using a series of augmented approaches, including branded job portals, targeted ads and recruitment marketing campaigns, and artificial intelligence-led candidate matching. The solution that is leading the direct sourcing program can also leverage the organization’s brand power to attract potential candidates, as well.

While some enterprises maintain deep pools of talent that are more “general” in scope, these may not be effective from an agile workforce perspective. Organizations typically overlook talent pool segmentation and maintain a single repository of talent pool candidates; this failure to segment is a missed opportunity to build a nimbler approach to finding candidates based on geography, skillset, role, etc. Talent pool segmentation enables enterprises to better “organize” their candidates for easier, faster, and better alignment with future requirements, as well.

A typical first step in talent community segmentation is to conduct due diligence around candidate skillsets, past work history, compensation, proficiency, and overall enterprise hiring alignment. Segmentation is what allows a business to be more dynamic in how it addresses its talent needs. It also answers many current sourcing challenges while fostering relationships with candidates with emerging and new skillsets or expertise.

By spending more time in the initial phases of direct sourcing (and, subsequently, executing consistent maintenance of internal talent communities/pools), businesses are able to build a more seamless bridge to “talent sustainability,” which the Future of Work Exchange defines as a by-product of leveraging workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, etc. to build self-sustaining outlets of talent that 1) map to evolving skills requirements across the enterprise given product development and the progression of the greater organization, 2) reflect existing expertise and skillsets across the enterprise that can be leveraged for real-time utilization, and, 3) allow hiring managers and other talent-led executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

The Great Resignation has become more volatile, and with its wide-sweeping ramifications playing critical roles in how enterprises structure their workforce in the second half of the year, it is crucial that strategies such as direct sourcing contribute to overall talent scalability. Leveraging the power of direct sourcing’s key elements (and associated technology) can assist businesses in maximizing the positive elements of the “Talent Revolution” and parlay them into means of attracting the best-fit, highest-quality talent. Talent sustainability will be the way businesses thrive in the near future…and direct sourcing is a direct link to get them there.

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The Six Trends That Will Shape The Future of Work in 2023 (On-Demand Webinar)

Last week, Ardent Partners and the Future of Work Exchange hosted an exclusive webcast focused on the six critical trends that will shape the Future of Work in 2023 and beyond. The Six Trends That Will Shape The Future of Work in 2023 featured an in-depth discussion on the various strategies, approaches, technology, functionality, and innovation that are set to pave the way for work optimization in the year ahead. The Exchange‘s Managing Director, Christopher J. Dwyer, discussed:

  • How “non-technological” strategies, such as diversity, equity, and inclusion (DE&I), will have a massive impact.
  • Why direct sourcing and omni-channel talent acquisition will play major roles in 2023’s talent acquisition initiatives.
  • How the transformation of business leadership (including conscious leadership styles) will be required for workforce management.
  • The roles of extended workforce, VMS, direct sourcing, and MSP solutions on talent engagement and workforce management, and;
  • How businesses can best prepare to thrive in 2023 by leveraging the power of their talent and talent strategies.

Check out the on-demand edition of the webcast below, and be sure to participate in our new research study to gain complete access to our entire research calendar, which will include studies, reports, and thought leadership pieces centered around direct sourcing, total talent management, DE&I, HR’s role in the Future of Work, extended workforce management, and much, much more.

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Key Providers for 2022: Talent Solutions TAPFIN

The Background:

The Future of Work dictates one main measure: enterprises must evolve alongside specific global factors or fail to thrive in an increasingly-dynamic business arena. The world of talent and work has certainly played a major role in this progression, with many attributes of workforce management, talent acquisition, and talent engagement forcing businesses to reimagine the ways they find, source, and manage their candidates and workers.

Today, businesses require robust solutions that enable them with the proper tools and strategies to tackle this new world of work; “traditional solutions” are no longer considered as such, with Managed Service Providers (MSP) evolving in parallel to the ecosystem around them by providing deeper offerings such as direct sourcing, DE&I support, advanced services procurement, and next-generation talent acquisition.

Enter Talent Solutions TAPFIN.

Why They Were Selected:

Powered by staffing giant Manpower Group and driven by over 40 years of industry-leading success, Talent Solutions TAPFIN has long been a dominant player in the workforce management landscape. Its robust blend of contingent workforce/MSP, RPO, and Right Management offerings positions the company as a leader in the extended workforce industry.

The solution’s innovative PowerSuite technology stack allows the company to effectively blend its Best-in-Class offerings, while TAPFIN’s powerful IntelliReach analytics portal and data visualizer converges artificial intelligence-led data with various third-party sources (client, suppliers, market, etc. data) to provide customers with scenario-building and predictive analytics capabilities.

An early dynamo in the direct sourcing space, Talent Solutions TAPFIN also offers robust services and technology in this arena through the PowerSuite stack and a comprehensive ecosystem of top direct sourcing platforms.

In Their Own Words:

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, and Talent Solutions – creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality, and Disability and in 2022 ManpowerGroup was named one of the World’s Most Ethical Companies for the 13th year – all confirming our position as the brand of choice for in-demand talent.

Talent Solutions TAPFIN brings together our RPO, TAPFIN, and Right Management offerings to deliver technology-enabled, innovative workforce solutions to our clients. Our integrated solutions provide end-to-end, data-driven solutions for talent attraction, acquisition, development and upskilling, and retention at scale.

The Outlook:

Talent Solutions TAPFIN is a pioneer in two distinct senses: 1) it is still considered an original powerhouse MSP-led organization that was one of the first distinct managed service leaders in the market decades ago, and, 2) it has evolved its offerings in such a way that it is a true, Future of Work-oriented MSP that can provide innovative value to the modern business in many meaningful ways.

TAPFIN was one of the first MSPs to go to market with a remote work offering when the COVID-19 pandemic hit; in today’s frenetic world of work, the ability for an MSP to blend remote and hybrid work support into the fabric of its core solutions (such as how users engage, source, onboard, and track remote candidates) is a pure differentiator.

In addition to the aforementioned offerings, other attributes of Talent Solutions TAPFIN’s arsenal such as its advanced services procurement offering (which blends internal expertise and vested partnership approaches to boost negotiation power and enhance supplier relationships) and embedded DE&I prove that the solution is the ideal complement to a Future of Work-led business world.

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The Future of Work Exchange Podcast, Episode 704: A Conversation With Sean Ring, VP of On-Demand Talent Solutions at People 2.0

An all-new episode of the Future of Work Exchange Podcast, sponsored by Beeline, features a discussion with Sean Ring, VP of On-Demand Talent Solutions at People 2.0. Sean and I chat about omni-channel talent acquisition, the future of direct sourcing, the talent-led revolution, and what the Future of Work has in store for 2023.

Tune into Episode 704 of The Future of Work Exchange Podcast below, or subscribe on Apple Music, Spotify, Stitcher, or iHeartRadio.

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“Being Thankful” Means Something Different This Year

We hear the phrase so many times at this point in the year, with Thanksgiving only a couple of days away: “I’m thankful for [something, someone, etc.].” We all have specific things in our lives that we are thankful for: our families, our friends, our loved ones. This year is no different: entering Year Four of a disruptive pandemic, that, while no longer in its “emergency phase,” still causes concern, we are all certainly thankful for our health and the wellbeing of those in our families, our social networks, and within our network of peers and colleagues.

In 2022, however, being thankful means something different…or, at least, should mean something different.

It’s sometimes incredibly difficult to separate “work” from “personal” life, with so many of us experiencing our career paths intertwining with the everyday routines at home. However, there is an aura to our lives today that is not only different from just a few years ago, but significantly different than it has been in decades.

We’re living in a new world of work, and, the keyword there (“living”) means that work in and of itself isn’t just a place we go for eight hours a day, but rather something that defines us as people. At the core, we are humans. And, many of us express ourselves in terms of the work we do and the skills that we have attained.

While it isn’t always healthy, there are many, many professionals that entwine their careers and personal lives in such a way that there is sometimes a vast difficulty in separating the two. This, however, is the nature of how we work today. We are always “on.” We are very frequently consumed by the content in our fields, craving information, news, and insights through social networks and communication with those within our industries.

Thus, this year, “being thankful” takes on a much different meaning, one that revolves around the concept of flexibility and the notion that we are living in a world of innovation and evolution.

Let’s be thankful that we have firmly moved into an era when remote work and hybrid workplaces are an accepted and widely-adopted means of getting work done. Let’s be thankful for those business leaders that have cultivated flexible workplace environments that rely on remote work as a viable option for their workforce.

Let’s be thankful that worker empowerment is perhaps the strongest it has ever been, with The Great Resignation giving us so much more than unhappy professionals by providing workers with the strength to stand up for themselves and each other for better working conditions, more flexibility in the workplace, and so much more.

Let’s be thankful for those business leaders preaching and practicing the art of conscious leadership. Let’s be thankful for executives and managers that lead with empathy, compassion, and understanding. Let’s be thankful to leaders that show appreciation and mentor those that they manage and work with on a daily basis.

Let’s be thankful for the folks across the workforce spectrum that are actively promoting diversity, equity, and inclusion, who are striving for a more diverse workforce, more diverse talent communities, and diversity-centric hiring and talent acquisition. Let’s be thankful to those business leaders that have created and will continue to create truly inclusive workplace environments and do what they can to develop a vibrant workplace culture that reflects positive values. And let’s be thankful for those business professionals that consistently support, lobby for, and devote time and resources to equal pay initiatives, deeper collaboration, and vibrant discussions regarding DE&I.

Let’s be thankful for the technology that has helped us transform the ways we leverage talent, engage workers, and ultimately get work done. Let’s be thankful for the solution providers that consistently innovate and provide enterprises with agile automation, next-generation analytics, workforce intelligence, and progressive functionality. Let’s be thankful for the platforms that have pushed direct sourcing into new and exciting territory, and let’s be thankful for the providers that are actively embracing the Future of Work movement.

And, finally, let’s be thankful for those that think outside of the box and desire to push the envelope. Let’s be thankful for those that helped transform the ways we work. Let’s be thankful for those individuals that regard “work” as needing to be more human-centric. And let’s be thankful for everyone that believes that the Future of Work movement is how we move forward into the next great era of business history.

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Key Providers for 2022: Magnit

The Background:

In addition to the many accelerants brought about by the Future of Work movement over the past few years, there has been another evolution that has been steadily aligning itself alongside the greater transformation of work, talent, and business leadership: the full-on progression of Managed Service Provider (MSP) and Vendor Management System (VMS) solutions and their parallel advancements with the fluid concepts of work optimization.

Enterprises today require advanced solutions that can not only transform the way they find, engage, source, and manage talent, but also technology that positions them to not only survive, but truly thrive as the business arena continues to evolve at a rapid clip.

Enter Magnit.

Why They Were Selected:

Over the past two years, Magnit (formerly PRO Unlimited) has redefined the “MSP” and “VMS” acronyms by introducing its Integrated Workforce Management Platform, an end-to-end platform that addresses the critical elements of contingent workforce management as well as services procurement, SOW management, direct sourcing, next-generation analytics, and intelligence-led service offerings.

When the solution rebranded to Magnit just two months ago, it represented a culmination of aggressive market activity that has coalesced into one of the market’s most robust workforce management providers. Through major industry acquisitions (WillHire, GRI, Workforce Logiq), unique partnerships (eightfold, Ceridian, etc.), and new product launches (Direct Source PRO, NorthStar, etc.), Magnit has reinvented the role of workforce technology within the Future of Work movement…and now has become a frictionless source of end-to-end automation and innovation.

In Their Own Words:

Magnit™ is a global leader and pioneer in contingent workforce management. Our industry-leading Integrated Workforce Management (IWM) Platform is supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence. It enables companies to optimize talent and diversity goals while achieving operational and financial success. With Magnit, companies can adapt quickly to the evolution of work to grow their extended workforce with greater agility, transparency, and speed. Visit magnitglobal.com.

The Outlook:

Two years ago, when the company was still known as PRO Unlimited, CEO Kevin Akeroyd laid out a firm vision for the solution’s future: become a true workforce management technology platform that could serve as a seamless foundation of automation and high-touch managed services for an evolving world of work.

Magnit has realized that bold vision and then some: the solution is a market leader that excels in several arenas, including driving real workforce agility, providing total talent intelligence, redefining talent acquisition, emboldening the power of advanced services procurement, and establishing a core foundation of dynamic functionality and white-glove service. The company has become a Best-in-Class center of transformation for key elements of the modern workforce, particularly direct sourcing, world-class data, and vigorous analytics that can drive strategic value.

The Future of Work movement is a progressive set of ideals that represents the convergence of technological and essential accelerants that have forever changed the way businesses get work done. Magnit is a true reflection of these transcendent advancements, serving as a quintessential platform for today’s revolutionary world of work and talent.

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FOWX Notes: November 18 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • Magnit appointed its first-ever Chief Technology Officer. The integrated workforce management platform (formerly known as PRO Unlimited) announced the hire of Mohan Natarajan as its first CTO. A 20-year software veteran, Natarajan joins the company after spending time at Salesforce, Motorola, Cisco Systems, and Silicon Graphics.
  • Direct sourcing platform Opptly launched its Opptly.Connect™ application. The app, part of the company’s innovative array of direct sourcing and candidate management tools, is a unique offering that connects candidates with jobs via AI-driven matching based on actors beyond skillsets, including hard and soft skills, workplace preferences (i.e., remote work, hybrid workplace, etc.), and type of role (FTE, contingent, etc.).
  • KellyOCG announced the appointment of Adelle Harrington as EMEA VP for MSP and adjacent workforce solutions. Harrington, who will report into KellyOCG president Tammy Browning, will oversee Kelly’s vast array of offerings in EMEA, such as SOW/services procurement, direct sourcing, and consulting services.
  • Leading talent marketplace GigSmart announced a partnership with Onfleet. The integration between GigSmart’s Best-in-Class talent marketplace tech and Onfleet’s last mile delivery management software platform will allow delivery organizations to engage, source, and manage candidate while also managing delivery operations and customer communication.
  • Industrial staffing giant EmployBridge completed its acquisition of talent marketplace and workforce management platform BlueCrew. The deal, which was formally announced on October 5, closed this week and will see the two organizations come together to build a “national workforce management platform.”
  • AMS recently announced the launch of its “AMS Verified” talent tech analyzer. The new platform has verified over 1,000 solutions across the talent technology ecosystem, including direct sourcing providers LiveHire, WorkLLama, and Opptly.
  • Allegis Global Solutions, the talent solutions arm of staffing giant Allegis Group, announced that Steve Schumacher is its new president. Schumacher succeeds Chad Lane, who held the role at AGS since April 2010. Schumacher has spent nearly 30 years within the Allegis family of companies and takes over as president effective immediately.
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The Impact of Direct Sourcing on 2023 Hiring Strategies

Last week, Ardent Partners and the Future of Work Exchange hosted an exclusive webcast, Scale Your 2023 Hiring Initiatives With Direct Sourcing, that highlighted the impact of direct sourcing on talent acquisition in 2023 and beyond.

Over the past three years, there may be no hotter topic in the world of talent and work than direct sourcing, and rightfully so: it was a top overall priority for enterprises heading into the pandemic, and, during it, these businesses realized the workforce scalability and candidate experience enhancement inherent in direct sourcing programs. Last week’s event discussed:

  • Why the volatility of 2023 will be an ideal setting for direct sourcing strategies and programs to shine.
  • The functionality required to digitize recruitment and catalyze direct sourcing success.
  • How “Direct Sourcing 2.0” represents the next generation of direct sourcing via mobility, AI, and an enhanced hiring manager experience, and;
  • The specific ways direct sourcing can impact hiring strategies, talent acquisition initiatives, and extended workforce programs in 2023.

If you happened to miss the live event, don’t worry, we’ve got you covered. Check out the on-demand edition of Scale Your 2023 Hiring Initiatives With Direct Sourcing below, and stay tuned to the Future of Work Exchange for our next exclusive live event.

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Key Providers for 2022: Opptly

The Background:

Omni-channel talent acquisition has become a powerful way for enterprises to thrive in today’s evolving world of work. Businesses have realized, especially with a Great Resignation-fueled backdrop, that top-tier talent is not always available in a localized fashion or even through the traditional outlets that have carried the organization’s staffing requirements for years (or decades).

Talent communities, talent marketplaces, and talent pools, in addition to direct sourcing, have become critical elements of the new world of work and talent. Not only do businesses require the ability to directly-source talent by transforming their operations into internal recruiting agencies, but they also need to leverage its workplace culture, employer brand, and other organizational attributes to attract the best-fit talent and expertise. And, they require a true convergence of artificial intelligence, predictive analytics, next-level direct sourcing technology, and robust data science to get there.

Enter Opptly.

Why They Were Selected:

Talent decisions in 2022 are more important than they ever were before, as businesses continue to rely on their workforce as a key competitive differentiator in an increasingly-shifting and globalized corporate arena. Thus, it has become critical that enterprise hiring be founded on deep data and true talent intelligence in order to execute talent acquisition strategies that blend speed, quality, and alignment.

Opptly has become one of the industry’s leading direct sourcing and talent solutions due to its proprietary artificial intelligence-led offerings that catalyze next-generation hiring outcomes through its powerful AI-fueled fueled functionality, a frictionless user experience, and a candidate-centric nexus. With its foundation as a digital staffing solution (dating back to its days as Genesys Talent), Opptly’s wide range of differentiated direct sourcing offerings, particularly its unique blend of talent community development tech and its own expansive talent network, has enabled the company to become a Best-in-Class platform in the workforce solutions market.

In Their Own Words:

Opptly has modernized the way hiring companies and job seekers connect. When the workforce industry needed a solution that could accelerate and improve the talent acquisition process, Opptly built one. Our proprietary AI platform leverages best-in-class data science, skills focus, search and match, AI/machine learning, and neural network models to provide a direct sourcing solution that removes friction between talent and work and makes optimal hiring matches.

Opptly helps companies win in an intensely competitive market for talent by offering the broadest reach and seamless user experience along with advanced search capabilities. Going beyond simple semantics, our AI uses skills-based and success profile matching while filtering for workstyles such as contingent, permanent, remote, or in-office work. Together with our curation partners, we deliver optimally-matched talent within an AI platform that enriches the hiring experience.

With Opptly, clients can enhance and grow their private talent communities or engage Opptly’s talent communities for immediate access to millions of candidates. Clients that want to achieve the widest possible reach choose to access both. For today’s job seekers, there’s Opptly.Connect™, an intuitive app that delivers targeted work opportunities, all within a user experience that matches today’s direct-connect technologies.

Opptly was built by some of the sharpest minds in workforce solutions. Seeded by our ever-expanding talent communities, our proprietary AI enables innovative use cases, including career progression and data enrichment, military predictor and other specialty skills models, supply and demand analytics, and targeted sourcing initiatives. Visit Opptly.ai.

The Outlook:

Opptly represents the future of talent acquisition and recruitment technology. The company’s commitment to dynamic candidate data and intelligence is an indicator that Opptly’s next-generation technology will be incredibly crucial to businesses as they continue to traverse a volatile labor market and uncertain economic conditions. With seamless integrations into existing hiring strategies and technology, Opptly has the potential to permeate true total talent management into the spectrum of workforce initiatives.

The Opptly platform has been designed to represent the Future of Work movement; its leading-edge AI and candidate intelligence functionality position the solution to drive dynamic value to a market that requires real-time data, total talent acquisition capabilities, and a harmonious user experience to transform the way talent is engaged and hired.

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