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The First Thing You Must Know About the Future of Work

Business LeadershipContingent WorkforceDirect SourcingEventsGeneral InsightsTalentTalent AcquisitionTechnology and Innovation by John Yuva on

The Future of Work Exchange (FOWX) and Ardent Partners recently hosted their complimentary webinar, The Five Things You MUST KNOW About the Future of Work, which discussed the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization. Over the next five weeks, we’ll be recapping each of the five things discussed during the event. In our first installment this week, we’ll be diving into the evolution of talent and the ever-present phrase, “The Future of Work.”

The Evolution of Talent and Talent Acquisition

When it comes to the Future of Work, one of the first things to know is the evolution of talent and talent acquisition. And this idea of the “evolution of talent” can be ambiguous. Talent is always evolving and has been for a long time. The way that businesses perceive their talent is also evolving. And, the way that those businesses get connected to talent, and vice versa, continues to evolve. It’s also being innovated through technology and new strategies and new programs.

The fact is nearly half of our workforce today is comprised of extended workers or contingent workers. We have aspects like direct sourcing and digital staffing that are making it much easier for businesses to find the talent they need to get work done to address those mission-critical projects and fill the appropriate roles. FOWX and Ardent research has been focused historically on the extended workforce and contingent workforce, but we’re talking about all types of talent.

Thus, talent acquisition as a function and as a series of processes has also progressed. We need to consider aspects like the candidate experience, and the way that our culture and our brand attract new talent into our organization. Many business leaders think of the Future of Work as being centered around technology, revolving around the idea that technology drives the Future of Work. And we  wouldn’t necessarily disagree with that; technology is a critical piece. And for some aspects and attributes of the Future of Work, technology and innovation are the nexus of those areas.

Technology is a Future of Work Centerpiece

Talent and the growth of the extended workforce represent the first leg of the stool with such things as diversity and candidate experience, but also digital staffing, direct sourcing, online talent marketplaces, and core workforce management solutions (such as MSPs and VMS platforms) These technologies are helping us to redefine the way we think about work. We’re living in a world where even though we don’t want to hear the word “pandemic” anymore, the pandemic really did shape what we think about the Future of Work.

It’s really critical to think about aspects like remote work and the technologies that support a hybrid workplace and how we leverage digital workspaces, digitization, and the idea of the digital enterprise, all rolling up into this notion of digital transformation. New technology and innovation are not the totality of the Future of Work, but certainly a centerpiece of it. And when we look at the transformation of business leadership, we often juxtapose this with business transformation or business leadership transformation, as well. It is leadership that dictates strategy, it dictates vision, and it dictates culture. And by proxy, we transform the way business leadership manages itself, manages its workforce, and how it expands its power and control over the organization.

Thus, the transparent transformation of business leadership is really critical, and honestly has nothing to do with technology. It all revolves around aspects like conscious leadership, empathetic leadership, empathy at work, and flexibility — thinking about how we lead in very new and different ways. It’s turning on its head the idea that “the boss” is always this very strict person who’s known for rigidity in how he or she perceives and manages the workforce. Business leaders are transitioning to be more flexible in their thinking. When you combine all these aspects together, that’s the future of work and the view of the Future of Work Exchange and Ardent Partners as well.

Ever-Present Future of Work

Thus, the “Future of Work” phrase is ever-present. It’s everywhere. Back when our FOWX architect, Christopher J. Dwyer, started using this phrase in 2013/2014, there weren’t many others using it. Today, we see so many conferences named “The Future of Work” as well as many websites and research studies. But unlike a lot of phrases that are hot today, it’s anything but hype. It really is this idea of permanence. Much of the change that we’ve gone through as people, as leaders, as workers, and as businesses, it’s not hype…nor is it a fad. The Future of Work is permanence. It’s not going to fade from view.

Future of Work “accelerants” that were once seedlings to the world of work and talent are now table stakes. Remote work, for example, is not new. Many of us have been working in a remote or hybrid workplace for most of our careers. And there are many others who have done so, as well. But for some business leaders and workers, it’s a very new aspect of their daily work lives.

The “Future of Work” phrase is ubiquitous. It’s an omnipresent way of looking at the current and future state of work. We are now focused on how we can improve the way we get work done, the way we manage talent, the way we engage talent, and the way that we treat our workforce. But we’re also thinking about tomorrow and the ways we’re going to get work done depending on several factors, including the economy, politics, global markets, and other aspects that could change the business arena.

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On-Demand Webinar: The Five Things You Must Know About the Future of Work

Events by Christopher J. Dwyer on

Last week, Ardent Partners and the Future of Work Exchange hosted an exclusive webcast, The Five Things You MUST KNOW About the Future of Work. During the event, we discussed how the Exchange defines the Future of Work movement, the innerworkings of work optimization, the technology-fueled and non-technological attributes of the Future of Work, and so much more. If you happened to miss the event, we’ve got you covered. Check out The Five Things You MUST KNOW About the Future of Work on-demand webinar below, and stay tuned for details about our next exclusive event.

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Key Providers for 2022: LiveHire

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The Background:

Over the next two years, nearly 70% of business leaders expect to implement an “integrated” talent acquisition strategy within their organizations, according to Ardent Partners and Future of Work Exchange research. This mode of approach towards worker engagement, in essence, translates into the ability to blend traditional measures of talent acquisition with new and innovative means to foster better relationships with candidates and drive recruitment success.

An integrated talent acquisition strategy doesn’t just render the intermingling of “old” and “new” together, but rather involves a fresh approach towards talent engagement and candidate sourcing that 1) drives better time-to-fill rates, 2) improves the overall success of projects led by both FTE and non-employee candidates, and 3) infuses the greater organization with top-tier skillsets and expertise that can be deployed and retained for both current and future initiatives.

Enter LiveHire.

Why They Were Selected:

LiveHire was the first true direct sourcing technology platform to disrupt the market well over a decade ago, buoyed by its unique mixture of ATS, CRM, and talent community management functionality. They have long been a market leader in this industry, and rightfully so: a truly global software entity, LiveHire has redefined what it means to technologically-enable “total talent management” through an innovative array of powerful recruitment solutions.

In Their Own Words:

LiveHire is the most proven technology for direct sourcing and total talent acquisition with more than 200 clients across 20 industries globally. Independently awarded for exceptional candidate experience, product design, innovation, and client outcomes, we enable our clients to universally attract and engage all worker categories, including direct-hire, contingent and independent workers, for a true total talent solution. We are proud that LiveHire is not only the most proven but also the most loved technology by candidates and recruiters alike, with almost a decade of top NPS scores and industry ratings.

Our mission is to empower the flow of the world’s talent, so we consider candidate experience our superpower and know that it leads to unmatched outcomes in speed and diversity of hire. In direct sourcing, we are known as the battle-tested, heavyweight technology to achieve hiring scale through our powerful candidate relationship management (CRM) and applicant tracking system (ATS), unique talent pooling, intelligent matching, 2-way text messaging and candidate journeys through “moments that matter.” 

Our leaders combine deep experience in technology and staffing, as well as some of the world’s most admired thought leadership firms for talent strategy, workforce solutions, and the Future of Work. Continuing to innovate and evolve our product is a top priority for LiveHire, and we frequently seek market feedback to identify improvement opportunities that will deliver measurable results for our clients.

We would love to hear from you. For more information, visit us at www.livehire.com/us or contact karen.gonzalez@livehire.com. Follow us on LinkedIn.

The Outlook:

The Future of Work Exchange has maintained, since its inception nearly 16 months ago, that the realm of direct sourcing is positioned to transform the ways businesses think about talent, work, and workforce management. However, no longer does simple automation for talent curation and talent pool development portend an effective direct sourcing technology platform in today’s frenetic, volatile, and dynamic business arena.

LiveHire is well-positioned to not only continue as a dominant force in the direct sourcing market, but also become a revolutionary solution due to its laser-like focus on the candidate experience, innovation within the integration of ATS, CRM, and direct sourcing functionality, universal talent engagement and talent nurture capabilities, disruptive recruitment automation, and frictionless total talent management offerings.

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The Future of Work is not Static, So Where Is It Heading?

Events by Christopher J. Dwyer on

The latest episode of the Future of Work Exchange Podcast (listen here) discussed how the Future of Work movement is and will never be “static.” In essence, the continued evolution of talent acquisition, the unrelenting pace of new innovations and technology, and the complete transformation of business leadership will always be moving forward in some sense, especially considering the breakneck pace of the economic, political, and social aspects of the corporate arena.

Sometimes leaders will ask the question, “What IS the Future of Work, really?” However, the question we should all be asking ourselves at this very moment is “Where will the world of talent and work go in the months and years ahead?”

To this end, the Future of Work Exchange is excited to host an exclusive event tomorrow (Thursday, October 6 at 1pm ET) focused on the five things that every leader must know about the Future of Work. I’ll be joined by Ardent Partners’ Chief Research Officer, Andrew Bartolini, as we discuss what’s ahead for the extended workforce, the technology that supports strategies such as direct sourcing and remote work, the impact of non-tech attributes like DE&I and conscious leadership, and so much more. Register below…and I hope to see you there tomorrow!

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Key Providers for 2022: WorkLLama

Solution ProvidersTechnology and Innovation by Christopher J. Dwyer on

The Background:

There are many slivers of the Future of Work movement that traverse beyond the concept of “work optimization.” In recent years, the very idea of “the evolution of talent” has translated into businesses harnessing the power of new and alternative talent sources while also tapping into the robust functionality of direct sourcing and digital staffing platforms.

Ardent Partners and Future of Work Exchange research has found, over the past two years, that the 1) development of talent communities/talent pools and 2) the initiation of direct sourcing programs are two of the top five priorities for enterprises as they think about how they address work and talent. To effectively achieve these goals and implement robust strategies and processes for direct sourcing, organizations require innovative technology and automation that can revolutionize the ways they engage, source, and manage top-tier talent.

Enter WorkLLama.

Why They Were Selected:

Before entering the enterprise market a few years ago, WorkLLama was battled-tested in the world of staffing; this time spent in that arena allowed the solution to hone its functionality and quickly become a dominant player in the direct sourcing technology marketplace. Through their continued progression, WorkLLama has become a major purveyor of the “Direct Sourcing 2.0” movement, in which advanced functionality, artificial intelligence, access to superior talent, an enhanced candidate experience, and the enablement of repeatable and scalable direct sourcing processes all contribute to a more advanced program.

“Direct Sourcing 2.0” follows the next generation of direct sourcing strategies and is fundamentally rooted in the linkage between key technological arenas, a renewed focus on the candidate experience, a seamless connection between talent pools and the projects and roles that require specific expertise, and a retooled “hiring manager experience” that takes into account Future of Work-era innovation.

Through its dynamic mix of ATS, CRM, and progressive direct sourcing tools, WorkLLama is a pure a reflection of Direct Sourcing 2.0. In addition, the platform has proved that it has the capabilities to transform the ways businesses find, engage, and manage talent through its total talent-ranging functionality and automation.

In Their Own Words:

WorkLLama is a total talent acquisition and engagement suite. Our platform harnesses the power of AI with a complete suite of applicant tracking system (ATS), candidate relationship management (CRM), and direct sourcing tools to help companies build communities of highly engaged talent for all hiring needs. Visit us at www.workllama.com. Follow us on LinkedIn.

The Outlook:

Although WorkLLama has become one of the market leaders in the direct sourcing technology arena, there is so much more to the platform than just functionality related to talent curation, talent pool development, and candidate management. Innovative offerings such as its AI-fueled, conversational bot (Sofi), simple and automated referrals, and in-mobile-app candidate assessments are examples of how the platform will thrive in the coming months and years.

In addition, WorkLLama has partnered with three major solution providers over the past several weeks; these partnerships will extend the vision, capabilities, and ultimate value of the WorkLLama suite of offerings:

  • The company’s partnership with global workforce solutions giant Randstad Sourceright as its preferred direct sourcing platform is a hallmark union that will push WorkLLama’s powerful functionality into the global market.
  • WorkLLama’s recent partnership with background screening platform Checkr will enable faster time-to-hire and improve the overall candidate experience by integrating screening with its already-robust talent acquisition functionality.
  • By partnering with EverHive, the relationship between the two providers will meld the direct sourcing offerings across WorkLLama’s technology suite with EverHive’s contingent workforce management offerings, resulting in a boost to extended workforce programs that require direct sourcing automation to enhance access to top talent.

WorkLLama’s bright future in the workforce solutions market is buoyed by its dynamic offerings and commitment to the Future of Work.

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The Five Things You MUST KNOW About the Future of Work

Events by Christopher J. Dwyer on

The Future of Work means different things to different people. Depending on function, geography, role, etc., some business leaders may prioritize something like digital transformation as a core Future of Work facet, while others will point to non-technological attributes such as DE&I and conscious leadership as the true hallmarks of the Future of Work movement.

No matter the position within the great organization, the truth is that the Future of Work continues to expand in size, scope, and impact, with each of its “accelerants” and “arms” transforming the many ways businesses get work done.

For today’s procurement, HR, and talent acquisition executives, the world of talent and work remains a core priority. As global issues such as inflation, the specter of a recession, and a continuous war for talent continue to impact businesses, it is critical for enterprise leaders to understand the strategies, solutions, and technologies that can revolutionize the ways that work can be optimized.

Ardent Partners and the Future of Work Exchange are excited to host a complimentary webinar, The Five Things You MUST KNOW About the Future of Work, on Thursday, October 6, at 1pm ET.

This webcast will cover the critical capabilities that enterprises can unlock to truly optimize the way they address talent acquisition, extended workforce management, and, most importantly, work optimization.

We will discuss the ways businesses can leverage the innovations and Future of Work accelerants required to not only survive these changing times…but also to also thrive as dynamic organizations in the face of consistent evolution.

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The Heightened War for Talent

Contingent WorkforceDirect SourcingGeneral InsightsPodcastSolution ProvidersTalent by Christopher J. Dwyer on

The Future of Work Exchange podcast features coverage of industry news, software developments, Future of Work happenings, and, most importantly, conversations with industry thought leaders.

Several months ago, I chatted with Steve Dern, EVP of Talent Solutions at Evaluent (click to listen to the full interview). Steve and I discussed the growth of the extended workforce, its impact, and what lies on the horizon. Today’s article is a recap of our conversation. [Note that this excerpt has been edited for readability.]

Christopher Dwyer: You’ve been in this space for such a long time. From your viewpoint, you probably have a dynamic take on the state of the contingent and extended workforce. What are your thoughts on the growth of the extended workforce, its impact, and where do you think we’re heading?

Steve Dern: As I look back on all this, especially the last 2.5 to 3 years, the COVID-19 pandemic has changed everything in terms of how we work, not only with contingent labor but also traditional employee labor. Remote work structures became the norm because they had to. And that challenged some organizations and maybe pulled the blinders off. Many companies with staffing offices and remote office locations closed their brick-and-mortar buildings because the investment wasn’t necessary. We can work effectively being remote or have a hybrid model, which is becoming the norm as people return to the office. Interview processes changed, as did the time to act when hiring talent. Whether it’s traditional, permanent, or contingent hiring needs, you’ve got to act very quickly now. Today’s talent has the leverage due to talent economy dynamics. As a result, companies are increasing wages for premium talent.

In the production and manufacturing environment specifically, there’s a heightened war for talent. And from a partnership and sales perspective, it was more difficult to build and cultivate newer relationships over the last two years. We were remote talking through a computer camera and a headset as opposed to shaking hands with people and breaking down social barriers that may exist. Reading body language was difficult as well. We work in a very different way now.

In terms of workforce trends, there’s a demand for more flexibility on the part of the hiring organization. Do we need employees to come into the office five days per week? What is the flexibility of some pre-pandemic requirements, such as college degree mandates or pre-employment screenings? With legalization of marijuana in some states, there may be some flexibility there.

There is also a significant gap in talent for manufacturing, distribution, and fulfillment centers. Here in Ohio, where we’re only 10 hours away from half the U.S. population, there’s a huge presence of retail distribution and fulfillment centers. And those fulfillment centers are having a tough time finding workers. To widen the talent pool, they’re considering Second Chance talent. These are folks coming out of jail with possible felonies in their background. However, many distribution and fulfillment center operators are seeing good retention rates and performance output.

From a company perspective, we (Evaluent) handle both direct hire and contingent labor placement. On our staffing entity side, we saw a large increase in the direct hire needs — one of our sales reps said 80% of new business activity was direct-hire related. So, there has definitely been a shift from a client perspective overall. Ten years ago, we were just hearing about this concept called direct sourcing. I was fortunate to see it succeed early in a couple of my accounts.

Back then, direct sourcing was pitched as having the ability to take over 80% of the staffing leads that we had. And it really didn’t end up being that way. Instead, it was focused on high-volume needs that were repeatable, with evergreen types of requisitions. That’s where companies were able to leverage direct sourcing not only for contingent but also for direct hire as well. Flash forward to 2021/2022, we’re now beginning to see direct sourcing gain some traction. More and more, I see RFPs coming out asking about direct sourcing partners and strategies, as well as what the technology, curation, and AOR models look like. Two years ago, I was rarely seeing that showing up in RFPs. That’s where some of the biggest changes have been in recent years.

 

 

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The Future of Work is Magnetic: PRO Unlimited Rebrands to Magnit

Solution ProvidersTechnology and Innovation by Christopher J. Dwyer on

Magnets are colloquially known for their attractiveness properties, drawing metal (well, iron) objects and substances within its field. For the contemporary business in 2022, the very notion of “attraction” is a desirable trait: these enterprises cannot thrive in uncertain economic times, and especially facing a volatile labor market, without some crucial level of allure to its culture, workplace, and overall brand that can effectively attract top-tier talent and skillsets.

This morning, veteran integrated workforce management system PRO Unlimited, known across the globe for its powerful Managed Service Provider (MSP) offerings and Best-in-Class Vendor Management System (VMS), announced that it has rebranded itself under the new name Magnit. The new brand reflects the solution’s overall commitment to being a magnetic force in how businesses leverage its innovative technology to draw people to work in an effective manner.

“The new name, Magnit, reflects both the evolution of our industry and how far PRO Unlimited has come as the industry-leading integrated workforce management platform,” said Kevin Akeroyd, CEO of Magnit. “Magnit is a reflection of our vision for the evolution of work. It also aligns with our position as the company of record in how businesses attract, engage, and source top-tier talent that tightly aligns with their goals and objectives. This is an exciting new chapter that will culminate in Magnit realizing PRO’s original goal: serve as a true, end-to-end platform comprised of modern software, proven expertise and world-class data and intelligence for workforce management.”

Perhaps the most critical facet of the rebrand is how the provider is approaching its end-to-end offerings: the move to Magnit is not just a simple rebrand, but rather a culmination of two years’ worth of consistent market activity, including acquisitions (WillHire, GRI, Workforce Logiq), partnerships (eightfold, Ceridian, etc.), and new product launches (Direct Source PRO, NorthStar, etc.). The new brand is an opportunity for the company to cohesively blend all of its core products and services under a unified architecture within a single brand.

It is expected that, over the next six months, any fragmentation of offerings will be streamlined and integrated under the new Magnit brand. This is a key attribute of the rebrand, as the company counts several “buckets” of products just within the data/analytics space, with ENGAGE Talent, Envision Analytics, and NorthStar (as well as its RatePoint offering) soon to be merged into a more interconnected solution.

Magnit will continue to work towards its “platform vision,” as laid out by PRO Unlimited back in 2020. With an array of innovation at its fingertips, Magnit is an ideal position to capitalize on an evolving business arena that requires top-tier skillsets to thrive; the rebrand can be considered a catalyst for the organization to continue its innovative work in becoming a platform of choice for not just the extended workforce, but also a source of agility for enterprises across the globe.

“The move to the Magnit brand represents the next bold age for our integrated workforce management platform,” said Vidhya Srinivasan, chief marketing officer at Magnit. “Both the name itself and our new logo echoes our core vision: augment the next evolution in workforce management by drawing people together through modern software and a commitment to the evolution of work. Magnit will be a powerful force for our clients, partners, and suppliers as we link businesses to the agile talent they require to thrive during these dynamic times.”

The definition of a magnet does not just mention the attraction of other metal- or iron-containing objects; it also includes the alignment of itself in an external magnetic field. For Magnit, this means one thing: the solution is positioned to align itself as a centerpiece in how businesses not only find the talent they need, but how they truly optimize how work is done.

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Direct Sourcing’s Future of Work Impact

Contingent WorkforceDirect SourcingGeneral InsightsPodcastSolution ProvidersTechnology and Innovation by Christopher J. Dwyer on

The Future of Work Exchange podcast features coverage of industry news, software developments, Future of Work happenings, and, most importantly, conversations with industry thought leaders.

Several months ago, I chatted with Sunil Bagai, CEO of Prosperix, for an insightful Future of Work-oriented discussion (click to listen to the full interview). Sunil and I discussed the changes in how businesses engage talent, the continued growth of direct sourcing, and some interesting Future of Work predictions. Today’s article is a recap of our conversation. [Note that this excerpt has been edited for readability.]

Christopher Dwyer: Seeing how our world of work and talent has been changing so much, you’ve had a front-row seat being where you are in workforce management software space. From your perspective, what do you feel are the biggest changes in the way businesses engage talent and get work done, and how the pandemic has shaped those aspects over the past couple of years?

Sunil Bagai: That’s a really good question. Several changes have been happening. Some of them were obviously sped up by the pandemic. For example, businesses are now much more open to hiring remote workers. And when we say remote, it’s kind of like an umbrella where everybody can be under that remote category. But the reality is we need to slice it a bit further. Remote can be onshore where they’re local to that office, so they can at least still come into the office. Remote can be not local to the office, so some other state or anywhere else in the country. Remote can also be offshore where a person can be in the Philippines, Colombia, India, or somewhere else in the world supporting that organization. There are a variety of different ways to slice and dice what remote really means. And that nuance is new. And it’s important going forward.

Another trend that I’ve seen happen in the last few years is much more openness to a variety of different marketplaces. And that means being able to hire talent directly by going onto a portal, for example. So, that trend has taken off. What that does, however, is create a challenge in these organizations. Why? Because enterprises are not equipped to deal with the nuances of being remote or how to integrate hiring marketplaces into their existing hiring processes. So, for example, their ATS and VMS platforms are not fully equipped to integrate with those new ways of hiring. That’s creating some more challenges and friction, which will get ironed out and addressed as the next few years go on.

CD: Direct sourcing has become such a hot strategy. And the more we talk about it on the Future of Work Exchange, the more we’re educating the market on something that seems to be dominating conversations not only around the Future of Work but also talent acquisition and workforce management. I think back to some of my first encounters with the Crowdstaffing platform, and you were one of the pioneers of direct sourcing. What are your thoughts on where direct sourcing is going and where it could be headed?

SB: Let’s start by differentiating what is traditional direct sourcing. What we’re doing with a hiring marketplace is a step towards direct sourcing without having to necessarily, say, get rid of your suppliers. Because direct sourcing today assumes that you’re sourcing every candidate on your own without the use of suppliers. And I believe there’s a middle ground where you can still use suppliers — your incumbents or your initial supplier pool. The network can be a second supplier pool that can give you more access to talent as well as lower costs. And then you have a third option which is the bucket of direct sourcing, where you can engage talent directly using your brand. I believe that all can coexist.

And the aim is to use technology to publish your jobs across all diverse hiring channels. Each of these becomes a hiring channel…and may the best channel win. It shouldn’t matter where the talent comes from, as long as it’s the best talent and the best price (hopefully). From there, it’s about optimization and being able to select based on quality, based on price, and based on speed for your talent fulfillment. If you can do that, then that’s your ideal solution. It’s not one or the other, it’s a mix of all the options available through one common technology platform to help you achieve your talent needs.

CD: What are some of your 2022 Future of Work predictions — not just technology, but the space in general?

SB: For 2022, you’re already starting to see some interesting things happen in the industry. We’ve seen some large acquisitions, and we’ll probably continue to see consolidation where certain companies try to acquire other companies to have a larger presence in the space and diversify their solution portfolio. And there will be more consolidation of customers, as well.

We’re also starting to see MSPs really up their game and add much more value than they were traditionally accustomed to. Before, MSPs were managing programs, and now they’re really trying to differentiate themselves by offering more capabilities within their solutions. New technology will also continue to surface and add a different spin on how the workforce should be managed. That’s what I’m seeing for the remainder of this year.

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The Many Extensions of the Future of Work

Business LeadershipDirect SourcingPodcastTalent by Christopher J. Dwyer on

The Future of Work Exchange podcast features coverage of industry news, software developments, Future of Work happenings, and, most importantly, conversations with industry thought leaders.

The Season Seven premiere of the Future of Work Exchange Podcast, sponsored by Beeline, featured in-depth, Future of Work-oriented discussion with Jen Torney, VP of Client Engagement at Talent Solutions TAPFIN, and Brian Hoffmeyer, SVP of Market Strategies at Beeline (click to listen to the full interview).

Today’s article recaps a piece of the podcast discussion focused on several key Future of Work-focused topics. [Note that this excerpt has been edited for readability.]

Christopher Dwyer: We’re going to close things out with what I call the “Future of Work lighting round.” Let’s start with remote work.

Brian Hoffmeyer: Remote work is here to stay. We’re talking to our clients considerably about it and doing several workshops with them about the best way to handle it from a contingent workforce perspective. Because it’s not as easy as saying, “I want to hire from low-cost areas.” What does that really mean? What are the tax implications of doing that? There’s a different tax rate and a lot of complexity behind the scenes to work out. I’m still seeing companies make pretty arbitrary decisions about remote work, saying you have to come in on Tuesdays and Thursdays — when that doesn’t make sense. Companies need to be very purposeful in making these decisions as they go through the process.

Jen Torney: Yes to all of that. I would say this is so much bigger of a conversation than whether or not you’re going back into the office. We’re encouraging organizations to really look at their true workforce plan and strategy. Because this changes everything. It changes how you can hire, where you can hire, and at what cost. It becomes a much bigger holistic conversation around the opportunity to completely rebuild organizations. There is a lot of hybrid work, but it’s very arbitrary in approach. Now that I’ve been back to traveling at a pre-pandemic level, in-person makes a difference. It really does. But I’m not sure that clocking in at eight and leaving at five to fight traffic and get home is really going to be a part of our culture anymore — except when there’s a requirement. There are several smart ways to get work done, and that eight-to-five model doesn’t need to be the model to do that.

CD: Up next: direct sourcing.

JT: Direct sourcing is smart sourcing. We think direct sourcing is blowing up. It is definitely a new layer of workforce strategy. I don’t think this is going to replace traditional staffing, but it has its place in niche areas within our workforce. I’m certainly excited to see how this proliferates in the organizations that we’re working with. The smart sourcing aspect of layering and upskilling is going to be the future.

BH: Just do it. Just do it. I think too many companies are taking too long and overcomplicating things. Pick an area, pick a geography, pick a skillset, and get the right providers together and start somewhere.

CD: Off to the next one: purposeful work.

BH: I love this. We’re in this position in our industry to help people find meaningful employment and to get them the skills they need to improve their lives. That’s the ultimate purpose that I see in what we’re doing. I want to continue to see companies not treat contractors as less than and make them part of the workforce. Yes, there are rules you have to follow, but include them in D&I initiatives and company events.

JT: One of the things we’ve realized as a global society over the course of the pandemic is that it’s critical to be part of something, to feel that you are contributing value, and to be able to show up as your best self. Purposeful work is so important to the younger generations, especially those coming up into the workforce. So, figuring out ways as employers to build that into your culture so that you’re creating an environment for the future leaders to feel it is the right place for them from an employment experience.

CD: Let’s roll into conscious leadership.

JT: Yes, it kind of dovetails. All this focus on D&I has been so amazing because of the evolution of how we’re approaching these conversations around belonging and inclusion and truly showing up as your whole self. It allows for more creative outputs, better collaboration with your team members, and better energy all around. But again, we are shifting and changing how we approach non-employee labor.

I was just with a client last week talking with its DE&I team. Throughout its history, it was focused on the FTE. But going forward, they’re really trying to move the needle on the entire culture of inclusiveness within their organization. The client has 40% contingent labor, and we’re trying to figure out ways to untangle the risk associated with supporting those goals within their contingent labor population, which is unfortunate that we must think that way. However, I think we are breaking down barriers every day in this industry trying to get to a place where we can truly forward the momentum of DE&I for contingent labor, and truly inclusive and conscious leadership for organizations at that stage.

BH: Jen mentioned letting people be their true selves at work and I think that’s incredibly important. Because that’s going to make them feel included and allow them to bring up ideas that give them the space to fail. As leaders, we must do the same thing — show our own vulnerabilities and give people that space. The blending of work and life is going to continue to happen. And that to me is a good thing. Because you don’t want people to be fake, you want them to be who they truly are. While it seems obvious, the world didn’t use to be that way. The more those separate work and home personalities go away, the better.

CD: Crystal ball for the second half of the year into 2023?

BH: With respect to our industry, you’re going to continue to see an emphasis on the worker themselves and giving the worker good experiences because so many people want to work in this way. You know, permanent employment isn’t really a thing. Even if you take a so-called “permanent job,” your tenure is 18 months on average…or even less now. We’re focused on several things around that to make sure the worker can continue to advance their career in the ways they want to. You’re going to see a lot more of that.

JT: With obvious recession concerns, we’re going to continue to see organizations be more cautious. It’s about hiring and making very intentional decisions to get in front of that. There will probably be a curb in the aggressive hiring that we’ve been seeing over the course of this year. And then absolute radical growth in our travel MSP clients. Travel is returning to pre-pandemic levels and certainly out pacing their expectations. There will be some growth there despite the recessionary concerns.

A recession is an economic trend and part of the cycle. It’s going to happen, it’s just a matter of when. This recessionary period will be a bit more interesting for our business because there will be some contraction but also some expansion in certain categories as well.

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