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Empathy

Conscious Leadership Should Be a Future of Work Focus

In the earliest months of the COVID-19 pandemic, there was a dearth of the one thing that every person thrives on that, unfortunately, we had taken for granted for far too long: human contact. Every video conference with older family members, every Friday afternoon virtual cocktail hour, the absence of fun evenings at the local sushi joint down the street…there was always that missing sense of human contact that nipped at the back of our minds as we experienced a crisis together.

While we are clearly out of the “emergency phase” of the biggest health crisis of our lifetime, with vaccines and immunity leading to a more “normal” way of life (barring another serious surge of cases), it doesn’t mean we should be abandoning the newfound focus on aspects such as empathy, compassion, and emotional-led thinking both in our personal and professional lives, however.

The Future of Work Exchange has long been a proponent of empathetic leadership and its many, many benefits. We even wrote about it last week and discussed why the Future of Work movement required more humanity within its innerworkings. It’s with this backdrop in mind that business leadership must continue to evolve; what the Future of Work needs today is conscious leadership.

Enterprise leaders in 2022 sit in a very, very different position than they did just a couple of years ago. And while the pandemic played a very critical role in how leadership has changed for the better, the fact is that the business arena would eventually experience this revolution of leadership simply because the workforce, the enterprise vision, and getting work done all now require a reimagined and strategic approach towards leadership.

“For years we’ve recognized that people’s dedication to their work has shifted: whether that be in time, energy, or emotion spent. People have the opportunity to reap so much from their careers, but only if the environments in which they work recognize and honor that and play an equal part in the relationship,” said Ashley Andersen, Leadership Coach and Partner at 10X Leadership Lab. “No longer are people just happy to have a job. They want and deserve more from their work- they want to use their work to create a positive impact and they want their work to in turn have a positive impact on them.”

The realm of conscious leadership follows a similar path to the one paved by empathy, in that nearly every facet of human contact between an executive and his or her colleagues and staff is rooted in a meaningful, genuine purpose. A leader’s core approaches involve them becoming more aware of their actions, more aware of how kind and, yes, conscious, those actions and insights may be perceived by the organization’s workforce.

Andersen and her 10X Leadership Lab team are focused on helping leaders become more conscious in their overall styles and approaches, augmenting leadership strategies with positive psychology and an emphasis on the fundamental behavioral change that is required for executives to reboot their approaches towards revolutionary leadership.

“At 10X Leadership Lab, we see leadership as a tremendous responsibility and, in that responsibility lies to the opportunity to have real impact – not just on the bottom line, but on the overall well-being of those around you and the systems you work within,” said Andersen. “Think about the last time you felt really heard, seen, understood, and valued at work – what was the impact of that? The leaders who show up in that way are the ones we’re willing to go the extra mile for, the ones we want to stick beside and learn from, the ones whose feedback really matters.”

One of the most critical aspects of conscious leadership is purpose (which we’ve written about recently). Workers desire work that has purpose, that is fulfilling, and aligns with their own specific journeys, goals, and life objectives. Leadership must change and evolve to suit this critical Future of Work tenet. Leadership must have the capability to be influential, purposeful, and deliberate in how it drives the overall vision of its staff, its product, its culture, and the greater organization.

“Everything begins with purpose at 10X, whether you are working with us in 1:1 coaching or at the systems level through our Thriving Culture work, because it’s the foundation that determines how we operate, the decisions we make, the attitudes we hold, the language we use,” said Andersen. “At 10X, our purpose is to make the world better by making business better. If we meet with a prospect who doesn’t share an interest in maximum impact beyond profit, we aren’t the right company for them and we politely part ways. It’s not always an easy decision to make, but it’s one that leaves us standing in integrity, which feels a whole lot different than the alternative. This work isn’t easy, that’s not what it’s about, but it’s always worthwhile. It’s what the Future of Work demands and deserves from us, and it’s what we are most passionate about.”

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The Future of Work Needs More Humanity

I remember speaking with a Fortune 500 executive sometime around April 2020 during those scary, early days of the COVID-19 pandemic. We chatted about her staff, the quick move to getting more of the workforce into remote environments, and the uncertain future ahead. What struck me most about the conversation, however, wasn’t the strategic approaches towards managing during uncertain times…it was her attitude.

“All I want my team to know is that I am here for them. The rest of the leadership team is also ready to support them as we go through this period together. Whatever they need from us, be it time with family, more flexibility…whatever struggles they may encounter, we will help them get through that.”

Some leaders are naturally gifted with empathy; those executives were the ones that successfully led their teams through the most tumultuous business period since The Great Recession of 2008-2009. Effective leadership over the past two years has involved shouldering a mental health load of numerous colleagues, when execs played the role of counselor and confidante to those workers that needed support. As times became better and as businesses moved more towards a “living with the virus” mentality, business leaders found that long-term empathy could be emotionally draining, considering that there were hundreds of other tasks and responsibilities that required their energy in an increasingly-globalized and complex enterprise landscape.

That doesn’t mean that empathy goes out the window, though. We’ve come too far to see a natural and beneficial by-product of the past two years lost in the newfound optimism that declining COVID caseloads and fewer restrictions brought about as of late. It does mean this, though: the Future of Work not only needs more humanity, it requires human-led tenets to underpin how work gets done.

The downside to empathetic leadership is that executives feel what their workers feel, and when too many instances of on-demand support pop up, these leaders risk burnout. A psychologist I spoke with told me this: “Experiencing empathy in the workplace is by far a positive development, however, just as we as ordinary people can become overwhelmed with a range of emotions by supporting others, this too can occur in the business arena. As leaders start to see their operations shift a little bit with encouraging conditions, they can still offer “modes” of empathetic support without it becoming a central focus of their overall leadership strategy.”

This is where the “human element” enters the picture. Today’s business leaders don’t have to wrap every one of their approaches in a sheen of empathy, they just need to integrate more humanity into how they manage and structure their workforce, as well as how the overall enterprise gets work done. This transformative strategy towards leadership requires a bit of “reimagination” and a dedication to emotions and being purposeful with those emotions.

The backdrop to The Great Resignation is a “Talent Revolution” in which millions of workers are voluntarily quitting their jobs due to the multi-faceted desire for more: more purpose, more career advancement, more work-life integration, and yes, more empathy and compassion. Leaders sit in an interesting position at this point in 2022; they have been drained of that empathy and are facing burnout along with their short-staffed workforce. The best strategy, after two years of balancing emotions and operations, is to understand that the wide spectrum of next-generation leadership begins with understanding the perspectives of workers, feeling what they feel, and using that knowledge to guide decisions and support.

What is needed now is an integration of humanity and work optimization, bringing together the emotional elements that define great leadership and an inclusive, positive workplace culture. Compassion and empathy are the cornerstones of the human-led elements of the Future of Work movement, and, if leaders can adapt to changing times and shift their thinking to include these attributes in how they manage, they will not only curb the negative ramifications of The Great Resignation, but will also ensure that their workforce remains engaged.

[Stay tuned to The Future of Work Exchange for additional coverage of the evolution of business leadership, including a feature next week that will discuss the impact of “conscious leadership.”]

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In 2022, the Future of Work Must Be Driven By “Purpose”

The Future of Work means very different things to different executive leaders, workers, and business professionals. For some, it’s a focus on technology, innovation, and new forms of automation. For others, it’s about the strategic transformation of how the greater business operates. For those in HR, talent acquisition, or contingent workforce management, it’s an evolving focus on how talent is engaged, sourced, and onboarded. And, historically, the Future of Work simply translated into the achievement of better business outcomes via the utilization of new solutions and strategies.

In 2022, however, the Future of Work must be driven something that affects all levels of the enterprise and its workforce: purpose.

The “Talent Revolution,” which is what “The Great Resignation” is truly driven by, is a deeper representation of this statement. Workers are leaving their jobs because, in an age when work defines who we are as people, there should be some semblance of humanity, emotion, and, most critically, purpose behind what we do. The COVID-19 pandemic thrust all of us into a collective reawakening of sorts; when faced with consistent anxiety, stress, and trauma, workers became more human and began to integrate the emotional and professional sides of their personas.

Work attributes such as flexibility, remote and hybrid work, empathy (and empathy-driven leadership), pre- and mid-pandemic workplace safety standards, and an inclusive culture are crucial ideas for the modern-day worker. Too many business leaders are pushing the wrong agenda in regards to the so-called “Big Quit,” in that workers don’t want to work, don’t want to commute, and are only looking for higher compensation.

The truth is this: workers today want to work, but they want that work to have a purpose that aligns with their beliefs, their goals, their journeys, and their cultural personas. On the surface, it’s the ability to say “I love my job,” and, going much deeper, the ability to state, “This job fulfills my purpose.”

Tens of millions of workers left their positions in 2021, a record year for resignations. In the early days of the pandemic, many professionals were grateful to be working, to telecommute, and to continue providing for themselves and their families during uncertain times and the biggest health crisis of our lifetime. During the pandemic rollercoaster ride, many professionals began to understand what they wanted from their careers and their jobs, owing a newfound sense of purpose within the “how” and “why” of work.

Every business executive should be placing purpose in perspective in how they manage their staff, how they engage and acquire talent, how they lead and mentor their talent, how they operate the overall enterprise, and how they integrate technology and innovation into corporate processes and initiatives. Purpose is a multi-faceted concept that will drive the Future of Work in 2022; it is up to businesses to support and cultivate the symbiotic relationship between purpose-driven thinking and the way the organization addresses how work is done.

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The Four Things that Will Determine the Future of “The Great Resignation”

By now, you’ve heard the phrases. “The Big Quit.” “The Great Resignation.” “The Great Reassessment.” Around these parts, we’ve typically referred to the massive, massive numbers of workers voluntarily leaving their jobs as a “talent revolution” unlike anything businesses have ever experienced before. Calling this a “revolution” rather than attributing the volatile labor market solely to a continuously-raging pandemic is selling short so many aspects of what today’s workforce truly wants, needs, and, most importantly, deserves.

In December alone, 4.5 million workers resigned from their positions. In September of last year, it was 4.4 million. October and November’s stats were just as eye-opening. For nearly the past year, the Department of Labor has constantly been breaking its own records for the “highest number of resignations in a single month,” with May 2021 serving as the first solid month of The Great Resignation.

Halfway through the first month of 2022, the expectation is that January will topple those December 2021 figures, adding to an already-volatile labor market that is consistently disrupted by yet another coronavirus variant, uncertainty regarding vaccine mandates, and other market-shifting dynamics that are proving to turn 2022 into yet another transformational year for the world of talent and work.

While I’m a bigger fan of the phrase “talent revolution” in lieu of “The Great Resignation,” the facts don’t lie: tens of millions of workers have left their roles over the past nine months and there are too many reasons why to list out in a single article on the Future of Work Exchange. The focus should be on solving this, not merely talking about how disruptive it is (although this is certainly a gigantic pain to hiring managers, HR execs, and talent acquisition leaders that are absolutely struggling to fill positions, especially in certain industries).

That being said, here are three things that could determine the future of The Great Resignation:

  • The Omicron variant’s peak hitting rural America, the South, and pieces of both the Midwest and the West Coast. There are optimistic signs that Omicron is peaking in the Northeast (where I call home in Boston), New York, Washington D.C., etc. Many of the jobs quit over the past year have been in industries that have shouldered the brunt of the pandemic’s worst, whether it’s in retail, healthcare, hospitality, etc. These are positions that are not, unfortunately, prone to flexibility, safer worker conditions, and competitive compensation. The constant rollercoaster effect of the pandemic’s surges and waves have meant that workers cannot appropriately support remote learning when it was the only option, cannot work due to a lack of daycare, and are often forced into working conditions that aren’t equipped with the best PPE or vaccine and mask mandates. If Omicron is truly as mild as scientists indicate, and if this is the last stop on the road to endemicity, then the regions that aren’t peaking with Omicron will soon, and that could mean (given the speed at which this variant’s cases cause and respectively fall) that, by the spring months, the country will be in a much, much better place than it is now for public health and safety.
  • Business leaders finally realizing that aspects such as empathy, culture, and flexibility aren’t just “nice-to-have” elements. We’ve covered it here before on the Future of Work Exchange; some well-known business leaders touting their dismissal of remote and hybrid work, and only revealing that they have no clue that, of course, business culture evolves. Major labor market shifts (in pre-pandemic times) were because of economical and financial reasons; although huge increases in unemployment would certainly cause personal distress, the major difference over the past two years is that workers were faced with uncertainty, anxiety, and stress at both the professional and personal levels. Thus, workers require some level of emotional support as well as an optimistic, positive, and inclusive workplace culture. The “flexibility” problem is simple: bake remote and hybrid work into the very fabric of every position that can support it (and make these flexibility-driven changes permanent!).
  • Inflation becoming too much of a financial burden. The inflation problem is real. Everything from cars to diapers to produce are several percentage points more expensive now than there were just a couple of years ago. For some individuals, this may not be an issue, however, for many more, it’s incredibly disruptive. Many workers hit “pause” on their careers in the spirit of finding happiness, satisfaction, and prosperity. Those dreams are squashed very quickly when household necessities cost 5% or 10% more than they did a year or two ago. Look for more workers to find positions that may check several (but not all) of their ideal workplace boxes until the economy is less inflated than it is today.
  • Businesses that lead with innovative talent acquisition models, including direct sourcing and AI-driven talent analytics, will fare better than other organizations. Artificial intelligence-led decision-making. Hiring managers with access to vast data oceans. Automated referral campaigns and digital recruitment marketing. The power of “Direct Sourcing 2.0” strategies. These are all innovative approaches towards finding the best-fit candidates; as businesses begin to harness the power of advanced talent acquisition solutions, combined with the benefits of AI-fueled data and predictive analytics, they will create the ideal environment in which to find, engage, and source the best-fit talent when, where, and how it is needed most. Too, the value of the remote and hybrid work models and their impact on talent acquisition cannot be understated; there is an increase in the availability of remote positions, and with business leaders expanding roles to those across the globe (instead of just their backyard), they are opening new channels of talent that can work from anywhere.
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FOWX Notes: December 10 Edition

Some picked-up pieces, news, and insights from across the evolving world of talent and work:

  • I’ve often written about the “human” side of the business arena, with aspects like empathy-led leadership taking center stage as an indicator that the balance between “people” and “technology” is what the Future of Work movement is founded upon. This week’s news that Better.com’s CEO fired 900 employees via a single Zoom call last week is the complete opposite of the progress leaders have made over the past two years. It’s not surprising to see several of the company’s high-profile execs leave the firm in the wake of the Vishal Garg’s blunder, and his apology for the way the terminations unfolded are actually undone by the fact that he accused hundreds of the terminated employees of “stealing” from the company by “working two hours per day.” Even though Garg and his team utilized productivity data to formulate their decisions (for roughly 250 of those 900 employees), the behavior here is exactly why more and more workers are growing disillusioned with archaic leadership traits.
  • The U.S. Senate, unsurprisingly, voted to repeal the Biden administration’s vaccine mandate that would take effect on January 18, 2022. As reported by NPR: “Getting vaccinated should be a decision between an individual and his or her doctor. It shouldn’t be up to any politician, especially in a mandate coming down from that highest authority, the president,” Sen. Mike Braun, R-Ind., who led the effort to overturn the requirement, said during the Senate debate.” The thing about vaccination mandates is this: it’s not about control or authority, it’s about workplace safety. No matter if the Omicron variant is less severe or not (it already appears to be much more transmissible than the Delta variant), the last thing employers want to deal with is another winter surge that will tax the health care system. Vaccine mandates serve two purposes: increase the overall rate of vaccination across the country, and, ensure that workers operating within in-person locations are safe from infection. It’s not an overreach, nor is it an authoritarian play by the government.
  • Longtime Freelancer Management System (FMS) and workforce management platform Shortlist recently rebranded to Worksuite. The solution’s new name reflects the platform’s volume of functionality, including direct sourcing and talent pool technology, global freelancer payment management, as well as all of the hallmarks of the Shortlist offering (such as SOW management, services procurement, deep workforce analytics, compliance and risk mitigation tools, etc.).
  • The first company-owned Starbucks store voted yesterday to unionize. While the size of the store and its workforce are small, this is a major sign that more and more workers, no matter the industry, will see 2022 as a turning point for the transformation of the traditional employer-employee relationship. “Every social justice movement has started from the ground up, from a handful of people who stepped forward to demand change,” U.S. Rep. Brian Higgins, D-Buffalo, said in a statement” (and reported by The Buffalo News). The two key words there? Demand and change. The talent revolution is happening; expect similar instances as we head into 2022.
  • Something that’s not on the business radar for 2022 but should be: employee Net Promoter Scores (eNPS). While eNPS has been around for several years, not enough businesses are leveraging this quantitative means of capturing the qualitative aspects of the employee experience (and employee experience). The Future of Work Exchange estimates that less than 10% of businesses are actively leveraging employee Net Promoter Scores in their greater workforce planning; by understanding the perspectives and feelings of staff, business leaders can formulate the best approaches to talent retention and talent-to-project-alignment.
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Mental Wellbeing’s Critical Role in the Future of Work

Over the past 18 months, empathy and wellness became two of the most critical Future of Work attributes amongst concepts that have (for several years) been accelerating the art of work optimization. Mental wellbeing, however, was often considered an afterthought in pre-pandemic times as many business leaders remained focused on more traditional aspects of the greater organization (as well as the more technology-led aspects of the Future of Work movement).

The truth is that so many of us were historically focused on hardline metrics and benchmarks regarding productivity and how work was addressed and done that many business leaders forgot about the most critical component of all when it comes to the Future of Work: the human element.

While there are many lessons to be learned from the COVID-19 pandemic, ranging from the viability of the hybrid (and remote) work model and the continued impact of agile talent (as well as how crucial digitization is in managing operational enterprise processes), there is one experience that should become a permanent foundation for how business leaders manage moving forward.

Mental wellbeing should be front-and-center in every leader’s plans for 2022…and every year after that. In fact, mental wellbeing within the workforce goes hand-in-hand with the trends towards empathy and empathetic leadership; empathy and wellbeing together, then, form a Future of Work-led convergence of non-technological elements that can truly transform the way workers structure their careers and better manage work-life integration.

The National Alliance on Mental Illness (NAMI) estimates that nearly 44 million people in America experience mental illness on average every year. And, to boot, NAMI also estimates that roughly 75% of all chronic mental illnesses begin by age 24…coincidentally, the age when most adults are at the very beginning of their career journeys.

If we are going to look at the impact of mental wellbeing from an archaic point-of-view, fine, let’s do that (but for only a moment): workers that are suffering from a mental illness are more likely to be disengaged from their work, less productive within the scope of their roles, and more likely to miss key milestones and delivery dates. The more important thing to do, though, is look at this from a human element: workers suffering from mental illness are more likely to have the problem exacerbated by stress from their jobs, more likely to require professional and medical assistance, and, unfortunately, more likely to engage in extreme and self-harmful behavior (such as drug and alcohol abuse, and, unfortunately, suicide).

That’s why viewing mental health at work from purely a productivity standpoint goes against the grain of being more “human” in how we manage the workforce. As the pandemic lingers and the collective trauma weighs on those suffering from mental illness, now is the time to build the business response to this epidemic:

  • Provide (and communicate the availability of) mental health support through wellbeing resources. Businesses will often state that they have built-in resources for workers to leverage if needed. However, there has been a collective failure on the part of leadership to actually (and consistently) communicate the availability of those resources to their staff. Amongst many lessons learned over the past 18 months, there is a clear need for enterprises to invest in mental resources in order for their workforce to feel supported. Does the business healthcare plan cover tele-therapy? Are psychiatrists and LMHCs part of the overall medical network? Workers require fast and easy answers to these questions.
  • Eliminate the negative stigma around mental health and related conversations. The very concept of mental health is still unfortunately a taboo topic in both the personal and business arenas. However, it doesn’t have to be, nor should it be. Mental health is just as critical as physical wellbeing; for far too long, many people (both within the personal and business realms) considered mental health to be far less important than physical health, when, in fact, the two are inherently linked. It is encouraging to see public figures, such as Atlanta Falcons star wide receiver Calvin Ridley and tennis hero Naomi Osaka, step away from the globe’s biggest sports to focus on mental health. As mental health and mental illness become destigmatized, there is hope that more and more individuals will speak up when they need to refocus on their own emotional wellbeing without fear of negative feedback from colleagues and managers.
  • Involve various stakeholders in the architecture of mental wellbeing strategies. It shouldn’t fall solely to the HR group to facilitate the development of workplace wellbeing, especially as it concerns mental health initiatives. While human resources can be responsible for the foundation, other key stakeholders should provide their best perspectives. At its core, a mental wellbeing strategy should revolve around core mental health policies, execution of those policies, and ways that illness can be monitored so the appropriate steps can be taken for intervention and support. The ultimate point is this, however: whatever strategy or program is built, it needs a strong backbone that is supported by various groups across the enterprise. If mental health is to be taken seriously, then business leaders across all functions need to be prepared for issues as they arise and understand that aspects such as risk mitigation are just as critical as worker rehabilitation.
  • Understand that mental wellness takes many forms, particularly depression, anxiety, burnout, etc. Mental wellbeing isn’t just linked to an imbalance of emotions, but rather a full “tree” of conditions that are all linked to overall mental health. Depression and anxiety may be pre-existing illnesses that are likely to be exacerbated by working conditions, while burnout occurs in even the most stout of workers that may not have historically shown signs of mental illness. “Accommodation” is ultimately the key here; business leaders must understand that mental wellbeing is a critical attribute of the Future of Work, and thus doing what they can to support and accommodate workers as they experience mental illness is a foundational way to ensure that talent can get the help they need and be ready to contribute to the greater organization when they are ready to do so.
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The Future of Work is More Than Flexibility

For the past eighteen months, we’ve heard one refrain more than most: “The Future of Work is flexibility.” While the underlying and foundational elements of the so-called “next normal” are indeed rooted in flexibility, we’re overlooking so much when limiting the Future of Work movement to a rise in agile and flexible talent, agile and flexible processes, and an agile and flexible business culture.

Let’s forget for a moment that the very concept of “remote work” has dominated nearly every business discussion over the past year-and-a-half; while Future of Work Exchange research finds that nearly 41% of workers are now operating in a remote or hybrid model (compared with 23% during pre-pandemic times), these conversations don’t change the fact that, moving forward, this will become (if it isn’t already) a standard way of working.

The deeper discussions around and within the Future of Work revolve around innovation, not just flexibility or agility. Flexibility itself is just one strategy to apply to how work gets done; innovation, on the other hand, is how work is optimized. The Future of Work revolves around the many slivers of innovation that help businesses: 1) tap into the skills they need in an on-demand fashion, 2) harness the power of new and emerging technology platforms, 3) transform the very way they think about business leadership and business development, and, 4) reimagine the very ways the workforce contributes to and addresses how work is done.

As such, the following outlets of innovation are truly what will drive the Future of Work into 2022 and beyond:

  • The “talent experience” is ushering in a new era of the modern-day worker and its ultimate impact on business. The main reason that we’re still facing “The Great Resignation”? It’s not just compensation (although that will always a focus for the workforce). Workers now demand several attributes for their next gig, including a positive workplace, an inclusive culture, clear career paths, chances to reskill and/or upskill, and potential leadership opportunities. This “Age of the Worker” is founded on employee engagement, the talent experience (which encompasses both FTEs and non-employees), personal alignment with a potential company’s brand, and the proper work-life balance.
  • The complete transformation of business leadership. The most unheralded aspect of the Future of Work has always been how business executives have been slowly reimagining the ways they manage their people, processes, and technology. The “process” and “technology” pieces are in a consistent state of flux; enterprise executives are continuing to pontificate the relationship between the two and how next-generation automation (particularly artificial intelligence, bots, RPA, etc.) can reboot the tactical and transaction-based facets of the greater businesses. The greatest evolution, however, has been happening over the past year-plus: integrating empathy and wellbeing into core leadership values and strategies. Empathy, as stated here on FOWX previously, is the only way forward for today’s business leaders.
  • Reimagining the expansive role of the total workforce. Flexibility is often rooted within the “extended workforce,” which is another phrase for defining the growing impact of agile talent and contingent labor. However, it’s the power driven by the total workforce and the management structures behind this that will spark the next great work optimization strategies. Businesses require total talent intelligence that will give hiring managers and other executives the necessary viewpoints into 1) current skills across the organization, 2) how these skills are linked to critical projects and initiatives, 3) how the organization leverages predictive workforce analytics to forecasting future skills gaps, and, 4) how other business units (particularly product development, sales, IT, etc.) should comprise the makeup of skills within their unique teams.
  • Business imperatives reflecting the fluidity of societal, economic, and labor market trends. Make no mistake: the contemporary enterprise must be laser-focused on driving better and desirable business outcomes. However, the line between “business” and “human” continues to blur, its ramifications cascading into the very fabric of organizational operations. Business leaders must be in tune with the societal focus on diversity, equity, and inclusion by baking it into talent engagement, talent management, and workforce planning. Economic factors should be included in workforce and financial forecasting. And, labor market trends should be a guiding light towards how businesses should engage new candidates and how they reimagine traditional means of workforce management. The Future of Work dictates that businesses take into account both internal and external forces in how they ultimately get work done.

Make no mistake about it: the Future of Work and flexibility will be forever linked, especially as we crawl our way out of the most uncertain period of both our personal and professional lives. However, when we get to the very core of the Future of Work movement, innovation must be its nexus for businesses to truly optimize how work is done.

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The Future of Work Exchange Meets “The Deep End”

The business world is consistently evolving, with a global pandemic setting off accelerants that are pushing the boundaries of how businesses address how work is done. Future of Work Exchange research points to a variety of factors that enterprises are focused on today in regard to how they are transforming the way work gets done, including:

  • The transition from manual- and paper-based tactics within workforce management to a world of a digital talent acquisition and recruitment.
  • The prevalence, benefits, and long-term impact of remote work and hybrid work models.
  • The rise of empathy-led business leadership and a greater focus on worker well-being/wellness.
  • The continued growth and impact of the agile workforce.

I recently had the pleasure of joining Workforce Logiq’s Chief Solutions Officer, Geoff Dubiski, for the company’s highly-regarded The Deep End vodcast/podcast series. Click below to enjoy FOWX meeting The Deep End for insights on empathy in the evolving world of work, why the hybrid work model is here to stay, and some peeks of Ardent Partners’ new Future of Work Exchange Research Study for 2021:

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An Uncertain Start to the School Year Means Uncertainty for Business, Too

This week, both of my children began their 2021-2022 school years. My daughter (eight, heading into third grade) and son (five, heading into kindergarten) waddled onto the bus with masks on their faces and and anticipation in their hearts. For both of them, and this is something that surprised me as a parent, wearing a mask is commonplace: at the grocery store, at Target, at indoor activities, and, of course, at school. For children that are similar in age to mine, there’s a constant worry that nags at both of my wife and I’s minds, and that’s that both cannot receive any of the three available COVID vaccines.

For the millions of children under the age of 12, the first few months (at the very least) are going to have to leverage the same non-pharmaceutical interventions (NPIs) used during in-person learning last year, including masks, social distancing, better ventilation, altered activities, etc. Once one of the major vaccines (most likely Pfizer’s or Moderna’s) is approved for children under 12, the game changes tremendously. But for now, we’re experiencing increased anxiety as working parents.

This uncertain start to the school year translates into uncertainty for businesses, too (something I talked about during a recent (Contingent Workforce Weekly podcast episode). If we take a quick trip back to a year ago, many of us remember the first day of school as the first day of “remote school,” in which we, as working parents, would simultaneously pop open two laptops and start the day. We would shuffle around conference calls and video meetings, frequently checking in on our children to ensure that they had the proper modules up on their screens. No doubt that this had a tremendous affect on productivity, consistently, and morale within our roles at our respective enterprises.

A year later, none of us want to go through that experience again. However, the reality is clear: the vast majority of school-age children are not yet qualified to receive a vaccine, meaning that those aforementioned NPIs are all we have to combat infection in the classroom (although vaccinated teachers are certainly helping the cause, it still is only one vaccinated person in a room filled with upwards of 12 or more bodies). And again, as discussed on the Contingent Workforce Weekly podcast, there are major ramifications if things get out of hand and we are forced to contend with a hybrid schooling model.

Behind the uncertainty for the new school year is also a ripple effect due to the Delta variant’s rampage. After-school programs, activity centers, and daycare facilities are all dealing with their own staffing shortages and workforce issues. This extreme gap in both daycare and aftercare has a direct influence on whether or not working parents who cannot perform remotely wade back into the labor pool. Although 70% (or more) of the jobs lost during the pandemic have been restored, those difficult-to-fill positions may remain that way for some time as high-contact roles (restaurants, hospitality, retail, etc.) fall out of favor due to the increasing impact of the Delta variant.

Business leaders must approach the coming weeks (and months) with a balance of empathy, flexibility, and strategic planning in order to thrive this wave of the pandemic:

  • As always, lead with empathy first. Empathy, as stated here on the Future of Work Exchange, is the only way forward. Personal and business lives have converged in such a way that the world around us has forever transformed the human elements of our persona. Emotions are apparent at work, and work bleeds into our home lives. Working parents have a level of anxiety over unvaccinated children heading back to in-person learning. The upcoming school year is a perfect time for leaders to approach with empathy, understand where their workers are coming from, and develop a positive experience that doesn’t add to the already-rampant concerns. The talent experience is still paramount, no matter if workers are at home or in the office. Leaders can alleviate a great deal of stress by being empathetic (even more so) during the next several weeks.
  • The flexible workplace is the ideal workplace. Businesses should be used to this by now. During the more optimistic spring months, execs were tinkering with reopening plans amidst a wash of vaccination campaigns and superior weather. Although many of those return-to-office plans have been put on pause, the typical business should have no problem operating in a virtual, digital, or hybrid environment. There are challenges with remote working and hybrid models, for sure, but a few more months can be a major asset in both seeing how a return-to-school looks for working parents and a possible decline in Delta-driven COVID cases.
  • Communication is key with worried working parents. Leaders should be proactive in how they communicate with their workforce, especially during these next several weeks. Working parents, as mentioned, are already nervous enough about the health and safety of their children…they shouldn’t have the stress of what will happen at work on top of that. Managers and leaders must facilitate conversation now about what processes are in place in the event that the work day is disrupted due to child quarantines or a lack of daycare, and stick to a plan that can be executed in an agile manner. Can workloads be balanced? Should projects have additional team members that can “tag in” if someone needs a few hours to attend to their children?
  • Experiment with new and innovative work models. If full return-to-office plans have been put on hold, now is the ideal time to experiment with new work models. “Task context” is a critical piece of this strategy, and if more time in remote settings has no negative ramifications on projects and initiatives, then leaders know that a quick shift to fully-remote can support business goals. If the opposite is true, leaders should begin strategizing around how to get work done in a challenging environment; should specific team members be in the office while others are at home? Who requires access to in-office resources, as well? The months ahead are mired in uncertainty, however, enterprises can utilize this time to continue evaluating which work models are right for the organization in the long run.

In addition to the above elements, there is another notion at hand: the range of enterprise skillsets and how they can be shifted within a digital environment. Many businesses have poor visibility into their available skillsets and expertise, including both full-time workers and non-employee talent. Understanding where and how these skills are deployed company-wide can be a crucial advantage in developing new work models. Businesses that operate on a digital scale can easily push skills to where they are needed, and, as an uncertain fall looms (due to both the return-to-school and Delta variables), this dynamic approach can alleviate some of the productivity gaps that may arise if working parents experience disruption.

No matter what the next several weeks brings to the world of talent and work, business executives can act now to ensure that empathy, flexibility, communication, and innovation are at the forefront in how they lead their organizations to success during uncertain times.

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Let’s Not Ignore Worker Burnout

In late spring 2004, I graduated from Suffolk University with a degree in print journalism. In-between traversing between temporary accounting and finance gigs, I knocked on the doors of every local newspaper in the North Shore area above Boston. Some editors gave me a firm “no” while others offered poorly-paid freelance opportunities to write an article or two week per week. I eventually stumbled into a newspaper office in a larger Boston suburb and spent 45 minutes with the owner and publisher chatting about newspaper layout, local politics, the Red Sox, and more. When he found out that I could write, edit, and design (a “three-tool player” in the world of journalism, a rarity), he hired me on the spot.

During my first couple of weeks, I thought I landed a dream job…right out of college. I was covering political issues, police budget cuts, school committee meetings, and so much more. During my second or third week as “designer version” of my role, when I had to put together nearly 50 pages of ads, stories, features, pictures, etc. using Microsoft Publisher, the owner saw me yawn and rub my eyes. “You’ll do great in this industry, kid,” he said. “As long as you don’t get tired, you’ll be fine.” I thought he was joking, so I smiled. And less than a year later, I left the industry for good.

I clocked more 18-hours days than I could remember. I once worked 28 straight hours because a co-worker up and quit during an argument with the owner. In order to attend a Red Sox game (during their magical 2004 season, no less!), I had to make up the work when the game was over (at 10:30pm). When those same Red Sox won the World Series for the first time in 86 years, I wasn’t at home celebrating; I was in front of a desktop computer putting together my second of three newspapers that evening. At the age of 22, I was burnt out, unhappy, and regretting having a dream that involved writing for a newspaper.

Nearly 17 years later, the very problem of worker burnout is unfortunately all too-common.

Business professionals are facing an epidemic on top of a pandemic: extreme burnout and work fatigue. Eighteen months of combating an increased workload on top of managing remote learning, an extreme lack of social interaction, and a rollercoaster ride of anxiety during the worst public health crisis our our lifetime. Some industries (such as healthcare and human medicine, veterinary medicine, light industrial, etc.) have experienced such an increased level of work that employees are facing the worst burnout issues of their careers. Staff shortages have been to blame for the majority of burnout cases, as businesses are often forced to “do more with less” in a period of continued uncertainty. And, within sectors that have experienced “boom” times over the past year, there has been a greater demand for products and services, resulting in organizations placing even more pressure on their workforce to perform.

In addition, workers that have moved to fully remote or hybrid models still routinely face a “blurring” of work and life balance, with care for children and their homes (on top of an additional workload) contributing to late nights on the computer, extended time on mission-critical projects, and work on the weekends. Worker responsibilities have surged, as well, as businesses seek to align staff shortfalls with the existing workforce.

Unlike pre-pandemic times (when burnout was still very much an issue), employees facing the epidemic of burnout now also have to contend with additional social, political, and health issues that are all comprise the world that is 2021. And it’s so much more than simple “stress,” too: mental anguish stemming from a workplace environment (and YES, a home office counts!) can have significant ramifications on business professionals, including irritability, physical illnesses, mental health issues, waning productivity, and, worst of all, a constant questioning of if the position/role (or, even worse, the career itself) is worthwhile.

Here at the Future of Work Exchange, we’ve talked at-length about the value and impact of flexibility and empathy in how executives manage their workforce. Business leaders can extend these concepts to ensure that they address the core issues behind worker burnout and improve overall work-life balance. To start, organizations must:

  • Institute deeper communication between managers and staff. Workers aren’t always willing or able to give away information in a conversational setting with managers, and, managers shouldn’t be playing coy with their workforce’s emotions. Open up the proper channels of communication and get right to the issues at hand: leaders asking if their employees how they feeling and allowing them to freely discuss the physical and mental impacts that all avenues of work are having on their work-life balance. Communication may seem like a gigantic obstacle, but more often than not, once the gates of discussion are open, both sides will begin truly understand the perspectives of what is occurring from a burnout perspective.
  • Provide a more flexible system of paid time off, vacation, and mental health support. Scroll through LinkedIn on any given day and you’ll read about various companies taking a progressive approach to workforce management, whether it’s offering extended time off, additional benefits for fully-remote workers, and services/offerings for mental health support. No worker that’s currently clocking 60-hour weeks will turn down an opportunity to develop a better plan for vacation or time off. Although workers with mental health issues may be hesitant at first, once they feel comfortable taking advantage of such benefits, they should utilize whatever the enterprise offers for mental health support.
  • Consider a dramatic short-term shift in the overall workplace structure. The long-vaunted “four-day workweek” has been effective for some businesses over the past several years, however, not all organizations could shift to this model and be successful from a productivity perspective. With that said, though, running such a dramatic short-term experiment could reveal so much about its longer-term success a viable option…quite simply: if you haven’t tried, how do you know it won’t work? Now is the perfect time to move to a four-day workweek, especially with many return-to-office plans on hold due to the continued impact of the Delta variant of the coronavirus. If a two-month experiment reveals that workers are happier, more productive, and better engaged with their roles and with each other, then it’s an experiment worth conducting.
  • Develop a direct line of collaboration regarding upskilling and reskilling opportunities. Although not a front-and-center issue when it comes to worker burnout, there is sometimes a hidden root cause: a misalignment between a worker’s total skillset and the work they are performing within a stressful or demanding environment. It’s not so easy juggling a career with an anxious home life in what was supposed to be the waning months of a pandemic but has now turned into a horrifying repeat of the early months of 2021. Managers must institute a direct line of communication about career paths and “where” workers want to be in the future. If there is an opportunity to undergo training for a different unit or department, there’s no better time than now to kickstart that initiative before burnout gets worse. The last thing executives want to experience is another period like this past spring, which were the largest on record regarding worker resignations across the United States. Existing experience and expertise is always going to be an incredible benefit, even if the long-term fit between the worker and his or her current role isn’t set up for long-term success. Employers must give these workers the opportunity to leverage their unique talents and apply those skillsets to other facets of the greater business.
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