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Employee Experience

Employee Experience and the Power of Engagement

Business LeadershipDiversity and InclusionGeneral InsightsHRTalent by John Yuva on

One business constant over the last four years is uncertainty. Whether it’s the economy, geopolitics, or the overall market, enterprises must contend with that sense of the unknown. As such, having a flexible and agile workforce is essential when market dynamics shift. Flexibility and agility often derive from employee experience (EX) initiatives. Organizations that prioritize employee experience are more internally aligned and can better pivot when needs arise.

However, essential to employee experience is understanding that it goes beyond employee satisfaction. Rather, it is a strategic imperative that directly influences organizational culture, success, and the ability to navigate an ever-changing business landscape.

Employee Experience Begins and Ends with Engagement

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To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Optimize Your Workforce with Recession-Proof Strategies, Part Three

Business LeadershipContingent WorkforceDiversity and InclusionGeneral InsightsHRTalentTechnology and InnovationUncategorized by John Yuva on

Today concludes our three-part series exploring several contingent and workforce strategies to achieve a recession-proof enterprise.

We’re now two months into the second half of 2023 and economically speaking, things are looking positive. The Bureau of Economic Analysis reports that GDP grew 2.4% in the second quarter of 2023. The labor market remains tight with unemployment at 3.6%, a rate not witnessed in decades. However, according to the U.S. Bureau of Labor Statistics, the tight labor market provides the Federal Reserve with the flexibility to continue raising interest rates to fight inflation. Currently, inflation rests at 3%, a percentage point higher than the Federal Reserve’s longer-run goal of 2%.

Does the state of the current U.S. economy equate to a “soft landing” and the evasion of a recession? Maybe, maybe not.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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What’s The Deal With Virtual Layoffs?

Business Leadership by Christopher J. Dwyer on

Try not to read that title aloud in a Jerry Seinfeld voice.

There’s no denying that recessionary fears are resulting in sometimes necessary cost-cutting strategies for businesses across the globe. And there’s no way around budgetary concerns when the economy is still at an unsettled point only three-and-a-half months into 2023. Layoffs are an unfortunate attribute of the corporate arena, in which headcount is reduced in mass quantities as a result of poor performance, market conditions (like we’re experiencing today), a global health crisis (hello, pandemic), and a slew of other reasons.

The world’s biggest and most popular fast-food chain will always weather whatever storm they face, but even McDonald’s has limitations on how they can operate in an uncertain economic climate. Alongside global organizations like Amazon, Goldman Sachs, Meta, Google, etc., the golden arches now faces their turn in the “let’s reduce headcount to save dough” game that so many other enterprises have faced over the past several months.

While layoffs can be heartbreaking and disruptive, they are a cost of business. No one would fault McDonald’s or any other large global entity for slashing their workforce in 2023’s rocky economic road. However, there’s a very, very fine line between a layoff and cruelty…a line that McDonald’s crossed just this past week.

We’re not lovin’ this. At all.

As stated above, yeah, layoffs sometimes need to occur for a business to move forward. Especially in the world we’re living in today. Although costs need to be front-and-center, there’s a right way to conduct layoffs and a completely, erratically wrong way to do so. Guess which way McDonald’s chose?

As reported by The Wall Street Journal:

“In an internal email last week, McDonald’s told U.S. employees and some international staff that they should work from home from Monday through Wednesday so the company could deliver staffing decisions virtually. McDonald’s asked employees to cancel all in-person meetings with vendors and other outside parties at its headquarters.”

McDonald’s U.S. employees were told to work from home for three days and await word on whether or not they would be laid off. Imagine working on a critical project for the fast-food giant; a worker now has the normal, everyday stress of their position while also anxiously anticipating word on whether that position would be cut.

Would anyone be surprised to take a peek at the productivity numbers for those three workdays and notice something off? Ardent Partners and Future of Work Exchange research has found that nearly 75% of businesses are currently experiencing workplace culture issues due to worker anxiety related to economic conditions. And this sentiment was in place before the McDonald’s anti-Future of Work, apathetic display earlier this month. Asking employees to work from home and await a catastrophic decision acutely contributes to this anxiety.

On top of all of this, McDonald’s rolled out sweeping cost-cutting measures (even as the company continues to herald new store openings across the world) such “allowing” employees to keep their jobs with reduced compensation and less bonuses and equity awards. Part of this restructuring also included changes of titles across the organization.

The bottom-line for all of this is all too clear: virtual layoffs, for some organizations, may be a necessity given available resources, however, this is still an area that flies in the face of our Future of Work movement…especially in an age when the candidate experience and the worker experience are supposed to be paramount.

Some may feel that organizations have no choice to deliver layoff news virtually because it’s part of the way we work today, maybe considered a dark side to the remote work boom. Others believe that life-changing news, particularly layoffs, should happen in-person as part of face-to-face meetings.

What’s missing in all of this is the human factor, that sense of empathy and emotional understanding that was such a positive outcome from working under pandemic conditions. Employees will have questions about severance, equipment, and other aspects of their roles; at their core, layoffs are very, very personal conversations that should not occur in a mass environment, let alone virtually.

McDonald’s will unfortunately join fellow corporate giants such as PepsiCo, Twitter, and Google as household brands that drew ire from the world of work for their emotionally-absent layoff methods. Layoffs are a woeful but necessary piece of business today and always, however, they are made much worse when the human factor is completely erased from the process.

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How Are Businesses Enhancing the Employee Experience?

Business Leadership by Christopher J. Dwyer on

It’s all about the “experience” today. All aspects of the modern-day workforce, including both FTEs and contingent workers, revolve around the day-to-day (and long-term) experience within a workplace setting. Business leaders cannot rely on archaic modalities of management any longer if they want their workers to be happy, satisfied, and, most importantly, productive. In the latest edition of the Future of Work Exchange‘s exclusive infographic series, How Are Businesses Enhancing the Employee Experience?, we unveil some new research findings on how business leaders plan to improve their employee engagement and employee experience initiatives.

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Employee Engagement Still Lacks Execution

Business LeadershipContingent WorkforceGeneral InsightsHRTechnology and Innovation by Christopher J. Dwyer on

Today’s enterprises can be characterized as fast-paced, ever-evolving to effectively respond to a more dynamic marketplace. Within the hustle and bustle lies a critical workforce need that is often overlooked: employee engagement. The concept can be confused with simply offering employees certain monthly perks identified from a quick survey. However, it goes much deeper than that and reaches beyond permanent, full-time employees to those in the extended workforce, as well.

A well-rounded definition of employee engagement comes from Engage For Success: “Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.”

Powerful, Yet Underutilized

It is that commitment toward oneself and the enterprise that makes employee engagement such a powerful workforce approach. Yet, as a Gallup survey indicates, only 36% of U.S. employees are engaged in their work and workplace. The number is even lower on a global scale, with only 20% of employees engaged at work.

However, for those enterprises with a fully entrenched employee engagement system, the results speak for themselves. According to Gallup, those leading organizations are experiencing the following benefits:

  • An increase of 18% in productivity (sales)
  • An increase of 23% in profitability
  • A decline of 40% in quality issues (defects)

Achieving these results requires engagement with every worker. With nearly half (nearly 48%) of today’s enterprises comprised of contingent workers (per Ardent Partners and Future of Work Exchange research), employee engagement must include this critical workforce segment. When faced with the possibility of losing extended talent following a project or other initiative, employee engagement could be the competitive differentiator to retain them.

Engagement Strategies

Remote and hybrid work models can pose some challenges to employee engagement strategies. However, Gallop says “…highly skilled managers who set clear expectations, are in touch with each person through meaningful weekly conversations and have high accountability” will be necessary to execute employee engagement in a remote/hybrid work model.

A hybrid model is the most conducive to employee engagement because “…it can provide flexibility that considers several factors simultaneously — the individual’s life situation and strengths, the needs of the team they work on, health concerns, and the organization’s culture and business objectives,” Gallop says.

The following are various employee engagement strategies that can lead to a more motivated and productive workforce.

  • Invest in the candidate/employee experience. From the moment an enterprise engages with a candidate through that individual’s employment with the organization, the candidate/employee experience should be part of that journey. Communication and illustration of the company’s core values, for example, should be front and center to provide a sense of belonging and set the tone of the culture. Those values are then reinforced by managers and team leaders to create an open and positive work environment.
  • Integrate technology into the employee engagement process. Digital solutions permeate the workforce landscape. Apps to streamline the onboarding of contingent workers, collaboration tools for in-person and remote teams, and others all play a role in employee engagement. Research by Ardent Partners and the Future of Work Exchange says that 73% of businesses plan to utilize AI to measure and track and enhance employee engagement and the candidate experience. According to HR Cloud, “With the use of AI and collaboration tools, employees can become highly engaged since these technologies simplify tasks. Technology today allows efficiency, increases flexibility, and allows employees to work within the allocated time.”
  • Conduct regular workplace assessments. As the enterprise workforce evolves, it’s essential to measure the pulse of the workplace through assessments. Gauge overall feelings about workplace culture, leadership effectiveness, and work/life balance to name a few. Nearly 80% of businesses plan to conduct formal workplace culture assessments by the end of 2023, according to research from Ardent Partners and the Future of Work Exchange. Results will serve as a foundation for any changes to employee engagement initiatives.
  • Communicate, communicate, communicate. Motivate employees by encouraging them to share their thoughts, feelings, and ideas. One-on-one meetings with managers each week creates an emotional connection to the organization. Contingent workers must also be part of these weekly one-on-ones. Gaining their input can lead to productivity insights and improvements, as well as enhance their connection with their team members and colleagues.
  • Promote transparency with the contingent workforce. When it comes to the inner workings of the enterprise, the extended workforce should be part of those discussions. Whether they’re company meetings, employee retreats, or other communication and bonding activities, transparency with contingent workers can lead to greater trust, loyalty, and commitment. The more extended workers know about the organization and what goes on behind the scenes, the more they identify with its objectives and successes.

In his updated Gallup article, Jim Harter, Ph.D., chief scientist for Gallup, succinctly lays out the importance of an engaging workplace coupled with great managers — regardless of the economic climate. “Amid changes in workplaces and the economy, building an engaging workplace with great managers remains centrally important. During tough times, it predicts the resiliency of the workforce,” Harter says. “During recovery times, with lower unemployment, it predicts the retention of star employees. During all times, engaging workplaces with great managers build an organizational reputation and employment brand.”

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Remote Work and Employee Engagement Are Inherently Linked

Business LeadershipTalent by Christopher J. Dwyer on

It seems that everywhere we turn, there are new return-to-office (RTO) mandates making headlines. Amazon’s CEO, Andy Jassy, recently mandated employees return to the office three days a week beginning in the spring. The same day of the mandate, over 14,000 employees joined a newly-created Slack channel to voice their displeasure with the ruling.

Disney’s executives followed a similar path, only much earlier in January, and, with four mandated days-in-office rather than the three dictated by Amazon. Salesforce CEO Marc Benioff mandated three days in office in the midst of the company sunsetting its Future Forum consortium, which, SOMETHING enough, found that flexible working environment were incredibly conducive to productivity and employee engagement.

And, yeah, we all know Elon Musk’s feelings on remote work during his tumultuous time thus far at Twitter. There’s also this nugget from a recent Fortune article:

“But the latest data suggests that partially empty office towers — a feature of city-centers with the rise of remote work — may remain that way. Data from security firm Kastle Systems show that office occupancy in major US cities is only about half of the pre-Covid level.”

Ardent Partners and Future of Work Exchange research has discovered that 82% of businesses relied more on remote and hybrid workplace models in 2022 than they did in 2021, a statistic that proves flexibility is a continued pandemic-era accelerant that has become a permanent fixture of the world of work.

So, in the face of more intrusive RTO mandates, where does this leave the most critical component of the modern enterprise, it workforce?

Well, it’s a complicated quandary, for sure. As the tail end of 2022 swayed more and more towards a likely economic downturn, workers became more focused on keeping their jobs in lieu of the continual quest for flexibility and other benefits. However, that specific focus has seemed to settled a bit; while layoffs are regular news across most industries, the backlash to household CEOs’ RTO mandates proves one major thing: remote work and employee engagement are inherently linked, and more importantly, shouldn’t be separated.

The modicum of control here, the very level of pervasive oversight…it’s all archaic. While it is easily understood that every executive leader desires some semblance of authority over their workforce (which leader wouldn’t?), there is a major difference between control-for-the-sake-of-control and a balance between control and trust. If anything at all, the past three years have proved that remote and hybrid work models are effective in maintaining (and boosting!) productivity,

There is an ongoing war for talent and there will always be a war for talent, no matter the economic, social, or political background of any business era. Simply put: a company’s talent is what propels it into innovation and success. So, then, doesn’t it make sense that every business leader do all that they can to actively engage their workers and ensure a positive, consistent workforce experience?

“When it comes to our talent acquisition strategy, we’re not completely opening the doors for every request from every candidate,” one SVP of Talent Acquisition told me last week. She added, “However, our executive team realizes that we’re not going to compete without the right talent across our many global locations, so, we do what we can to prioritize the candidate experience and ensure that flexibility is embedded into as many roles as possible. We value interoffice collaboration and understand that it’s vital to who we are as an organization…it’s just that we know how much the world has changed and how critical attributes like remote work are for the engagement of our workforce.”

Many leaders and professionals alike typically equate “employee engagement” with growth opportunities and enhanced communication; while these are indeed cornerstones of the overall worker experience, in a talent-driven world as such we live in today, businesses have traverse beyond these aspects to attract and maintain high-quality talent. Workers crave autonomy and flexibility, two pillars of the remote or hybrid workplace model. Professionals want to be trusted in their environments to be productive and to have the flexibility required for better work-life integration. These two attributes together? They are, in essence, the foundation of worker happiness.

And, as we know, happy workers are the ones that are satisfied with their roles and careers and feel much more engaged with their leaders, peers, colleagues, and organization. The link between remote/hybrid work and employee engagement is one that cannot, and will not, be broken.

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Spin for the Win with Gamification

Business LeadershipGeneral InsightsHRTechnology and Innovation by John Yuva on

In an article on the Future of Work Exchange last week, we discussed digital credentials and badges as a means to recruit, verify, and retain talent. This week we’re exploring those concepts further through gamification in the workplace and how the Future of Work can be transformed by its utilization.

Gamification Defined

Gamification is defined by Investopedia as, “the incentivization of people’s engagement in non-game contexts and activities by using game-style mechanics.” First coined in 2002 by game designer Nick Pelling while incorporating game elements into ATM and vending machines, gamification became mainstream by 2009 and has only grown as a strategic approach in HR and business.

With employee engagement and productivity a high priority for enterprises, gamification bridges the employee experience with enterprise needs. It can turn mundane tasks and processes, such as training and upskilling, reviewing corporate and HR policies, rolling out new products and services, and even applying for a job within the organization into engaging activities.

Technology plays a significant role in gamification initiatives either through mobile apps, learning management systems, or custom-designed solutions with specific objectives at the core. Gamifying the mundane means incorporating game elements that spur friendly competition, performance, and recognition. According to a TalentLMS 2019 gamification survey, the five most motivating gamification elements include:

  • Rewards
  • Badges
  • Points
  • Leaderboards
  • Levels.

Leverage Gamification for Engagement and Change Management

Using these game elements, HR is in a position to drive change management and influence the enterprise culture through gamification. In an interview, Kenneth W. Wheeler, vice president — human resources (L&D) at LogiNext Solutions, identifies several workplace attributes where gamification can play a significant role.

  • The essence of belonging: It has been said many times on the Future of Work Exchange that a sense of purpose is a driving force for many employees. What better way to bring employees together than through gamified activities? According to Wheeler, “Gamification can be designed to ensure that all employees recognize that they are a part of something big, that their individual contribution really matters to the business, and they truly belong.”
  • Creativity and feedback: Enterprises face volatile markets and supply challenges requiring frequent problem-solving. As the focus grows on skills-based hiring, employees bring with them a variety of competencies that organizations can and should leverage. Gamification through simulation and role-playing can bring visibility to untapped expertise and innovative thinking. Wheeler remarks “…one can observe how the best performers deliver and can get instant feedback and coaching for improvement on their own capabilities.”
  • Motivation and accomplishment: Much of employee engagement revolves around motivation. Through motivation, employees are more willing to participate in new initiatives and team-based activities. Gamification provides that feeling of accomplishment that can help sustain inspiration and excitement. Wheeler says to consider a team or group format where executing different activities earns points, resulting in a top-ranked team winner. “…all this flourishes healthy internal competition fueled by motivation and an emotional feeling of accomplishment, thus invariably promoting a culture of positive engagement.”
  • Peer influence and recognition: Gamification is not just about competition but recognition as well. Through activities and collaboration, enterprises should encourage workers to nominate and formally recognize those employees who serve as leaders and role models. “To be recognized and appreciated as a core human expectation by virtue of gamification plays a great role in how employees feel and evaluate their own self-worth at work,” Wheeler says.

Compelling Gamification Statistics and Examples

Despite the possibilities that gamification can bring enterprises and their workforce, the TalentLMS survey revealed that 44% of organizations have yet to introduce gamification into their operations.

However, for those that have made gamification a part of the organizational fabric, the statistics are telling:

  • Employees say gamification makes them feel more productive (89%) and happier (88%) at work.
  • 61% of the respondents receive training with gamification.
  • 83% of those who receive gamified training feel motivated, while 61% of those who receive non-gamified training feel bored and unproductive.
  • 78% of the respondents say that gamification in the recruiting process would make a company more desirable.

What are some examples of how organizations are utilizing gamification in their workforce strategies?

Recruiting. Use simulation or group role-playing as part of the hiring process, with rewards given to the winning individual or team. If that individual accepts a job offer, he or she is rewarded with a digital company badge.

Onboarding. Many enterprises rely on digitization for their onboarding processes — offer perks (gift cards, etc.) for new hires who complete their onboarding the quickest.

Professional development. Continuous training modules can feel tedious to complete. However, instituting a leaderboard and point system based on completion and testing scores takes professional development to a new level.

Performance and career management. Skill-based hires and promotions give HR an opportunity to identify specific roles and promotion paths that employees can strive toward. Using gamification, digital badges and leaderboards motivate workers to reach their goals and clearly see their progression as new skills or competencies are obtained.

Gamification is fast becoming an ideal complement to Future of Work strategies. In fact, consider A/B testing where a more traditional training approach is compared to a gamified version to determine potential differences in engagement. While the investment in gamification varies widely depending on the technology and degree of implementation, it can lead to critical workforce insights as well as expand recruitment initiatives. Roll the dice.

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Employee Engagement Still Lacks Execution

Business LeadershipContingent WorkforceGeneral InsightsHRTechnology and Innovation by John Yuva on

Today’s enterprises can be characterized as fast-paced, ever-evolving to effectively respond to a more dynamic marketplace. Within the hustle and bustle lies a critical workforce need that is often overlooked: employee engagement. The concept can be confused with simply offering employees certain monthly perks identified from a quick survey. However, it goes much deeper than that and reaches beyond permanent, full-time employees to those in the extended workforce, as well.

A well-rounded definition of employee engagement comes from Engage For Success: “Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.”

Powerful, Yet Underutilized

It is that commitment toward oneself and the enterprise that makes employee engagement such a powerful workforce approach. Yet, as a Gallup survey indicates, only 36% of U.S. employees are engaged in their work and workplace. The number is even lower on a global scale, with only 20% of employees engaged at work.

However, for those enterprises with a fully entrenched employee engagement system, the results speak for themselves. According to Gallup, those leading organizations are experiencing the following benefits:

  • An increase of 18% in productivity (sales)
  • An increase of 23% in profitability
  • A decline of 40% in quality issues (defects)

Achieving these results requires engagement with every worker. With nearly half (nearly 48%) of today’s enterprises comprised of contingent workers (per Ardent Partners and Future of Work Exchange research), employee engagement must include this critical workforce segment. When faced with the possibility of losing extended talent following a project or other initiative, employee engagement could be the competitive differentiator to retain them.

Engagement Strategies

Remote and hybrid work models can pose some challenges to employee engagement strategies. However, Gallop says “…highly skilled managers who set clear expectations, are in touch with each person through meaningful weekly conversations and have high accountability” will be necessary to execute employee engagement in a remote/hybrid work model.

A hybrid model is the most conducive to employee engagement because “…it can provide flexibility that considers several factors simultaneously — the individual’s life situation and strengths, the needs of the team they work on, health concerns, and the organization’s culture and business objectives,” Gallop says.

The following are various employee engagement strategies that can lead to a more motivated and productive workforce.

  • Invest in the candidate/employee experience. From the moment an enterprise engages with a candidate through that individual’s employment with the organization, the candidate/employee experience should be part of that journey. Communication and illustration of the company’s core values, for example, should be front and center to provide a sense of belonging and set the tone of the culture. Those values are then reinforced by managers and team leaders to create an open and positive work environment.
  • Integrate technology into the employee engagement process. Digital solutions permeate the workforce landscape. Apps to streamline the onboarding of contingent workers, collaboration tools for in-person and remote teams, and others all play a role in employee engagement. Research by Ardent Partners and the Future of Work Exchange says that 73% of businesses plan to utilize AI to measure and track and enhance employee engagement and the candidate experience. According to HR Cloud, “With the use of AI and collaboration tools, employees can become highly engaged since these technologies simplify tasks. Technology today allows efficiency, increases flexibility, and allows employees to work within the allocated time.”
  • Conduct regular workplace assessments. As the enterprise workforce evolves, it’s essential to measure the pulse of the workplace through assessments. Gauge overall feelings about workplace culture, leadership effectiveness, and work/life balance to name a few. Nearly 80% of businesses plan to conduct formal workplace culture assessments by the end of 2023, according to research from Ardent Partners and the Future of Work Exchange. Results will serve as a foundation for any changes to employee engagement initiatives.
  • Communicate, communicate, communicate. Motivate employees by encouraging them to share their thoughts, feelings, and ideas. One-on-one meetings with managers each week creates an emotional connection to the organization. Contingent workers must also be part of these weekly one-on-ones. Gaining their input can lead to productivity insights and improvements, as well as enhance their connection with their team members and colleagues.
  • Promote transparency with the contingent workforce. When it comes to the inner workings of the enterprise, the extended workforce should be part of those discussions. Whether they’re company meetings, employee retreats, or other communication and bonding activities, transparency with contingent workers can lead to greater trust, loyalty, and commitment. The more extended workers know about the organization and what goes on behind the scenes, the more they identify with its objectives and successes.

In his updated Gallup article, Jim Harter, Ph.D., chief scientist for Gallup, succinctly lays out the importance of an engaging workplace coupled with great managers — regardless of the economic climate. “Amid changes in workplaces and the economy, building an engaging workplace with great managers remains centrally important. During tough times, it predicts the resiliency of the workforce,” Harter says. “During recovery times, with lower unemployment, it predicts the retention of star employees. During all times, engaging workplaces with great managers build an organizational reputation and employment brand.”

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The Four-Day Work Week Can Be A Reality…But Not Until the Pandemic is Over

Business LeadershipTalent by Christopher J. Dwyer on

Researchers at Cambridge University, Boston College, and Oxford University, not-for-profit organization 4 Day Week Global, UK think tank Autonomy, and the 4 Day Week UK Campaign, along with over 30 businesses across the UK, are set to begin a trial of four-day work weeks from June until December 2022. The study, which is open to other companies that apply before the program starts, aims to put real-world data behind the benefits of the four-day work week. “The four-day week challenges the current model of work and helps companies move away from simply measuring how long people are “at work,” to a sharper focus on the output being produced. 2022 will be the year that heralds in this bold new future of work,” Joe O’Connor, pilot program manager for 4 Day Week Global, told Mashable earlier this week.

The four-day work week has long been perceived as a savior for productivity and a boost for overall employee engagement, allowing employees with the option to savor three-day weekends and spend more time with their families and loved ones. An “automatic” additional day off every week would certainly improve mental health, employee wellness, and help alleviate some of the issues that workers have been dealing with over the course of the past two transformative years.

I was highly encouraged by a study run by the Reykjavík City Council in Iceland in which 2,500 employees participated. “Workers reported feeling less stressed and at risk of burnout, and said their health and work-life balance had improved. They also reported having more time to spend with their families, do hobbies and complete household chores,” the BBC article stated.

Here’s the caveat, though: the Iceland trial took place from 2015 to 2019. And, the upcoming UK experiment will take place during a pandemic.

Nearly every facet of both life and business has been altered in some profound manner since March 2020. Many of the attributes of work, including traditional commutes and afternoon lunches with peers, were taken for granted the second our cities and towns went in lockdown. In fact, with the Omicron variant raging across the United States and other countries around the world, we still those aspects for granted whenever there’s an exposure or infection and we’re quarantining for five, seven, or ten days (depending on country-specific guidance and restrictions).

The Future of Work Exchange was created with many concepts in mind, but one core goal was to point to the forward-thinking ideas, technology, and strategies that support work optimization and the Future of Work movement. “Flexibility” is a linchpin to how companies enhance how work is done in today’s evolving business environment, and, yes, that does include progressive approaches such as the four-day work week. This mode of work will have its benefits, no matter when it’s launched; employees will feel more engaged, workers will be able to connect more with their loved ones, and, yes, there is the fact that staff will work “smarter, not harder” and improve overall productivity.

There are reasons, though, why right now (meaning, literally, right now) may not be the proper time to launch such an experiment. Here’s why:

  • The prevalence of remote and hybrid work is translating into a failure to “disconnect” from work. I can attest to this first-hand: there are typically two or three evenings per week (sometimes more) when the bright lights of my laptop illuminate my home office while I’m listening to a new album or film score, typing away and not noticing that it’s 1am. For many workers that are now part (or have been part of) remote or hybrid infrastructures, the issue of “burnout” has always been an issue. Sometimes, no matter what the calendar looks like, a worker is going to put in well over 40 hours (and possibly close to 50) if they cannot disconnect from their strategic projects and initiatives. It’s a much different story in light industrial and similar industries, because…
  • Four-day work weeks are not “one-size-fits-all,” as in-person operations heavily favor a shortened calendar (with some risk). When forklift drivers, picker-packers, and those directly on the shop floor have the ability to condense their work into four instead of five days and maintain their productivity, it’s a win-win for both employees and executives. As stated above, however, white collar workers are not guaranteed to not work on those fifth days given the easy access to enterprise systems and their home office setups. The “risk” for non-remote employees is quite straightforward: what happens when manufacturing targets aren’t hit, or when “stow” goals are off at the end of the week? There is inherent risk built into four-day work weeks for these types of industries, that when mitigated, will surely be outweighed by other benefits.
  • There is too much uncertainty regarding the pandemic and its immediate workforce ramifications. “The Great Resignation,” which we call the “Talent Revolution,” is masking the true foundation of the long-term labor market. There is no way to conduct specific types of work-based experiments when, in the United States alone, over four million workers are resigning monthly from their positions. There are still big-name CEOs and executives that eschew remote and hybrid work, not to mention the fact that COVID cases are on a seven-day average of over 800,000, nearly triple the amount during the horrible 2020-2021 winter surge. It may be too much to say that COVID needs to be endemic before businesses begin tinkering with four-day work weeks, however, the next couple of months will prove to be yet another series of uncertain days when businesses will flirt with vaccine mandates for employees (and customers), staggered opening depending on caseloads, and other reactions to an ongoing public health crisis.

There are many other issues with the shortened work week that are linked to the “customer experience,” in which a day in which employees aren’t manning call centers or “Contact Us” chats could negatively impact relationships with key buyers. This has been a key pivot point for artificial intelligence in the workplace, allowing AI-led interactions help customers. As this form of AI becomes more prevalent (and accessible), businesses will have an easier time moving to the condensed work week. For now, however, the pandemic brings too much disruption, especially in the throes of the Omicron surge.

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