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Employer Brand

The Delicate Balance Between Business Imperatives and Human Capital

There is no perfect way to manage a workforce, especially during the “challenging times” that have plagued business vernacular four years running. A pandemic wrought havoc on enterprise operations and day-to-day collaboration. The resulting economic downturn brought down businesses of all sizes and sent the unemployment rate into the stratosphere.

Threats over yet another recession haunted corporate leaders throughout 2023. And as another heated election draws ever closer, so do worries over the state of the country heading into 2025.

In short: it’s hella tough to balance internal and external stresses and how they will affect the workforce.

Patagonia and Brand Perception

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