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What Happens When Return-to-Office Mandates Impact Recruitment, Talent Retention, and the Employee Experience?

As I’ve said dozens of times on video, on the Future of Work Exchange Podcast, and during numerous webinars: there is/was no silver lining to a global health crisis that killed millions of people and permanently disabled millions more. Many of us were sick ourselves, and many of us lost people close to use during the COVID-19 pandemic.

It was a dark time in our lifetimes, a period in which everyday routines were altered as lockdowns, quarantines, and social distancing became a frustrating (and frightening) norm. While we are three-and-a-half years removed from those scary early days of the pandemic, the ramifications will always be apparent…especially in the business arena. In fact, Future of Work acceleration is now perceived as one aspect that was a positive result of the incredible change brought about by the crisis.

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Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Business Leaders Reap Flexibility Rewards

In the last 12 months, several high-profile enterprises have rolled back their remote work policies, requiring employees to return to the office. Most cite more effective communication, collaboration, and team bonding as primary reasons. While corporations like Disney, Apple, and JPMorgan will dominate the headlines with their announcements of in-person work, recent Ardent Partners and Future of Work Exchange research (2023) indicates an overall preference for workplace flexibility.

The research revealed that 97% of business leaders prefer some level of flexibility in their workplace. Consider this breakdown of leader preferences: flexible and remote options (64%), a mix of remote and in-person (33%), and fully in-person/office (3%). While there may be some validity to the myriad of reasons organizations are reverting to in-person work, the global workforce coupled with today’s collaborative technologies solves many of those challenges. Obviously, it largely depends on the nature of the work — an office environment versus a manufacturing plant.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

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The Five Major Shifts Transforming Businesses Today

The world of work and talent continues to evolve, especially in the face of global uncertainty. Over the past few years, enterprises have experienced a variety of “Future of Work accelerants” that have forever altered the ways they address how work is done. In the next edition of the Future of Work Exchange‘s exclusive infographic series, we present The Five Major Shifts Transforming Businesses today.

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FOWX Quotable: Leveraging the Non-Employee Workforce

The Future of Work is rapidly changing, and organizations that want to thrive must adapt to this new landscape. As companies look to compete in an increasingly complex and unpredictable business environment, the non-employee workforce is emerging as a key source of competitive advantage. The rise of the gig economy, coupled with technological advancements that enable remote work and collaboration, has made it easier than ever before to tap into a vast pool of highly skilled and flexible workers.

By effectively leveraging the non-employee workforce, organizations can gain access to specialized talent and capabilities that may not be available in-house. This can help them stay ahead of the curve in terms of innovation, as well as improve operational efficiency and reduce costs. In today’s fast-paced business environment, where speed and agility are critical, the non-employee workforce can provide the flexibility and adaptability that companies need to stay competitive.

However, in order to effectively harness the power of the non-employee workforce, organizations must have the right tools and strategies in place. This includes everything from robust talent management systems to streamlined procurement processes that enable seamless engagement with external talent. It also requires a shift in mindset, as companies must move away from traditional notions of employment and embrace new models of work that are more flexible, dynamic, and inclusive. Ultimately, those organizations that are able to successfully navigate this new landscape will be the ones that emerge as winners in the future of work.

In sum:

“Tomorrow’s business landscape will be shaped by those organizations that understand the power of leveraging the non-employee workforce as a competitive advantage. The ability to effectively tap into this vast and agile pool of talent will be the key to unlocking innovation, driving growth, and staying ahead of the curve in the ever-evolving Future of Work.”

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The “Why” We Work is Just as Important as the “How”

Over the past several years, and especially since early 2020, there has been an incredible focus on the many, many facets of how enterprises address how work is done from various perspectives: workplace, workforce, operations, finance, etc. After all, it made (and still makes) sense: in the midst of the frightening early days of the COVID-19 pandemic, the very aspects that supported how work was done needed to be reimagined in the wake of lockdowns, quarantines, and social distancing. And while the emergency phase of the pandemic is over, these transformations are still required to truly optimize the many ways work can be done.

As time passed, however, something incredibly interesting brewed below this layer of pandemic-specific responses: the so-called “Great Resignation” quickly became an outlet for workers and professionals to prove that the workforce needed the power, control, and better conditions to perform productively and effectively.

The undercurrent of the Great Resignation had nothing to do with entitlement, generational differences, or a lack of work ethic (as some executives would suggest), but was rather a result of a “talent revolution” in which non-compensatory attributes became more critical for professionals in the wake of the deadliest public health crisis of our lifetime.

Flexibility became a critical element of this greater idea, as more and more workers had to contend with daycare and schooling issues. Diversity and inclusion became even more important in the wake of the pandemic, as professionals required workplace environments that supported mental health issues, respected burnout, and reimagined the workplace to be inclusive of diverse voices.

This all converges into one key notion: the why of work becoming a crucial aspect of the business arena.

Business leaders that focus on the “why” are the ones that will have deep, talented teams of dedicated workers who value their roles, respect the overall vision of the greater enterprise, and work towards productive outcomes that benefit both themselves and the organization. Getting to this idyllic culture hinges on one key aspect: purpose. Purposeful work was the great, hidden element responsible for so much of the movement during those 18 or so months of the Great Resignation; the mental and emotional fallout of the pandemic resulted in the human side of the workforce seeking purpose in their work, their roles, and within their careers.

While now, in 2023, it’s no secret that humanity has become a more powerful attribute of the world of work, there is something bigger and more expansive at hand. The reasons people rise out of bed in the morning and dedicate a large chunk of their days (and, of course, their lives) to work is facilitated on purpose and a greater understanding of the impact of their roles on themselves as humans. It’s about the cultivation of interests, skills, and aspirations. The “why” revolves around the parallels between “work” and “careers,” and how goals are transformed into lifelong efforts to create, innovate, and make a difference.

The Future of Work movement may often be associated with how work is done, given the focus on workplace models, workforce management, the evolution of talent acquisition, and other aspects that fuel the contemporary enterprise. However, the why has become just as critical for a deeper and dynamic reason: humans are meant to strive for more, align their inner selves with career interests, and desire purpose in what they do, and this should be the foundation of how we think about the ways work is done given the incredible impact of talent in today’s hyper-competitive market.

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The Top Talent Challenges of 2023 (So Far)

The business arena is shrouded in disruption and uncertainty, given the volatility of the labor market, supply chain risks, and economic challenges that are plaguing a variety of industries across the globe. With talent as the modern enterprise’s top competitive differentiator, it is no wonder that these external factors are placing pressure on talent-specific operations within the average organization, particularly workforce oversight, extended and contingent workforce management, skills analysis, talent engagement, talent acquisition, services procurement, etc.

In another exclusive Future of Work Exchange infographic, we highlight some brand new Ardent Partners research and unveil the top talent-oriented challenges for businesses (thus far) in 2023.

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Remote Work, Flexibility, and Trust

Stop me if you’ve heard this idea before: a grizzled executive decides that remote work was just a fad and it’s time for all workers to return to the office. He or she believes that the pandemic was an anomaly and any changes associated with corporate operations because the crisis was meant to stay within the confines of this short, confusing, and challenging era.

These are the CEOs and executive leaders that made news throughout 2021 and 2022 by saying, collectively, “It’s time to go back (to the office).” These are the leaders, many of whom control very large and household brands, that still believe that most, if not all, necessary collaboration between workers must happen within the physical presence of an office.

It seems that James Gorman, CEO of financial giant Morgan Stanley, fits squarely into this bucket. “They don’t get to choose their compensation, they don’t get to choose their promotion, they don’t get to choose to stay home five days a week,” he said in an interview with Bloomberg while in Davos. “I want them with other employees at least three or four days.”

More from the Fortune article:

The investment bank CEO has been vocal about wanting his employees back in the office since the summer of 2021, when he said at a conference that it was time bank employees in New York made it back to the office. He also said he would be “very disappointed” if employees didn’t return in person by September of that year. 

Then came the Omicron variant, throwing many companies’ well-laid plans out of balance. It forced many banks to adopt a softer stance on when they wanted employees to come back to working in person, especially in their New York offices, including Morgan Stanley. “I thought we would be out of it by Labor Day, past Labor Day. We’re not,” Gorman told CNBC in an interview in December 2021.

Gorman has continued to push this year for employees to start returning back to the office. During an event in March 2022, he noted that many people had adopted a mindset of “Jobland” where employees just showed up to work to do the job, versus “Careerland,” in which employees learned and developed skills from in-person interactions.

Enbridge’s Eric Osterhout, the company’s Senior Specialist, Category Management – Contingent Labor, put it perfectly on LinkedIn recently, saying, “Workers can decide to work remotely and can certainly choose their compensation. They can leave you and go to other organizations that do not have archaic thinking such as you demonstrate with your statement. Like it or not, the world has been forever changed and workers will leave go to companies that embrace flexibility and recognize that being a destination of choice for workers translates to competitive advantage in the war for top talent.”

It’s not fair, however, to peg Gorman as just an old-fashioned leader who wishes remote work would fade away (Gorman even admitted that we’ll never go back to five days in the office). There is much truth in the notion that more and more workers will be heading back to the office in 2023, especially as the emergency phase of the COVID-19 pandemic is in the rear view. There is nothing inherently wrong or unmoral, as an executive, to want the workforce to spend more time at the office. It’s the attitude that Gorman portrays that signals the same old problem that existed before the pandemic: a lack of trust and faith in the concept of flexibility and its link to the ultimate respect for workers.

Ardent Partners and Future of Work Exchange research finds that 82% of businesses leveraged more remote and hybrid work models in 2022 than in 2021, a powerful stat that also takes into account that the past year brought less pandemic-fueled disruptions (as well as powerful antiviral and an updated vaccine). This proves that flexibility is now an inherent attribute of the modern enterprise.

More and more workers will return to the office in 2023, regardless of the “normalcy” that we’ve recaptured. However, this does not mean that workers should trudge back to hours-long commutes, wasted time in meetings, and missing out on crucial family time as a result.

The question of productivity over the past three years has been answered. Both business leaders and workers alike understand that remote and distributed teams can drive value no matter where the work is taking place. And, to boot, the added sheen of flexibility means that workers are also happier with malleable arrangements, something that Gorman seems to be missing. It doesn’t matter if a leader allows its workforce to work two days a week from home or four; if the appreciation, empathy, or trust isn’t there, talent retainment won’t be, either.

Remote work is linked to flexibility, which is inherently linked to the trust in the workforce. It’s a lesson that we’ve learned time and time again over the past few years. Talent is what separates one organization from another; without access to top-tier skills and expertise, businesses cannot thrive in these dynamic times. If the modern enterprise wants to retain talent and become a destination of choice, aspects like remote work, flexibility, and, critically, trust, be embraced.

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Welcome to the Future of Work in 2023

Happy New Year!

At the behest of our rock star analyst, Christopher Dwyer (also our SVP of Research), Ardent Partners launched this site in the summer of 2021 to help HR, talent acquisition, procurement, IT, and finance executives understand the critical convergence of talent and innovation and the impact that the extended workforce has had and will have on business operations and bottom-line performance. I would argue that as we kick off the new year, nothing is more important to a business than understanding the Future of Work in 2023 and having the right strategies, tools, and approaches to manage it well.

The Future of Work in 2023 already looks very different from just a few years ago, driven by a few large trends that are discussed below.

AUTOMATION

One of the biggest drivers of change in the Future of Work is automation and the tools used to perform tasks that were previously done by humans. This can include everything from manufacturing and assembly line work to data entry and customer service. As automation is adopted and becomes more prevalent within the enterprise, efficiencies and perhaps more importantly, effectiveness, increase as staffers can spend more time on deeper strategic elements of their work.

With today’s growing extended workforce, enterprises need flexibility and scalability. Automation can bridge the various data points related to recruitment, onboarding, and payroll, allowing HR to focus on strategic workforce development and management planning. Through direct sourcing initiatives and automation, an enterprise can flex its extended workforce requirements quickly and efficiently, providing the necessary support before ramping down.

AI

Another significant trend in the Future of Work is the increasing use of artificial intelligence (AI). AI refers to the development of computer systems that can perform tasks that normally require human intelligence, such as learning, problem-solving, and decision-making. AI is already being used in a variety of industries, including healthcare, finance, and retail. We are in the early stages of an AI revolution, but this technology is almost certainly going to play an even larger role in the way we work, potentially leading to the creation of new job roles and a better understanding of how to staff the most successful teams and projects.

Of all the technologies available to enterprises that help automate key workforce processes, AI is the pure representation of the Future of Work. However, there are different shades of artificial intelligence helping organizations optimize the way they get work done and how they think about talent. It’s more than having an artificial persona to help figure things out and make decisions — instead, it’s enabling smarter decisions.

If bias can be removed from decision-making and technology, and AI is set up in such a way that there is no unconscious bias, then it is possible to understand how diverse the workforce truly is. The Future of Work Exchange has long said (including many years ago) that a diverse workforce is the deepest workforce. Being able to bring in different voices from different cultures allows businesses to be more innovative and think outside the box. And AI is a perfect conduit for that.

THE HYBRID WORKFORCE

In addition to automation and AI, the Future of Work is also likely to be influenced by the increasing popularity of remote work and flexible scheduling. With the advancement of communication technologies such as video conferencing and project management software, it is becoming easier for employees to work from anywhere in the world. This trend is being driven by a variety of factors, including the desire for work-life balance, the need for companies to access a global talent pool, and the cost savings associated with remote work.

Progressive companies realize the importance of hybrid work options for employees. While compensation remains a major factor when accepting a job offer, it is benefits such as hybrid work that are attracting more job candidates. Hybrid work models are also contributing to healthy employee well-being and mental health — both of which can have a significant impact on the bottom line. A hybrid workforce makes healthy sense to workers and fiscal sense to the enterprise.

SUMMARY

As technology continues to advance at an unprecedented pace, Ardent Partners expects to see significant changes to the way we will work in the coming years. Whether it is through upskilling and retraining or embracing new technologies, the key to success in the Future of Work will be adaptability and a willingness to embrace change — namely automation, artificial intelligence, remote work, and flexible scheduling.

And, as the Future of Work continues to evolve, it is important for both individuals and companies to stay abreast of these trends and to be proactive in preparing for the changes that are likely to come. That’s where THE FUTURE OF WORK EXCHANGE site comes into the picture — if you haven’t already, bookmark this site and make it a regular stop as you pursue your workforce goals and objectives in 2023 and drive to become a Best-in-Class operation.

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BEST OF 2022: The “Heart” of Workplace Culture

[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]

Earlier this year, the Future of Work Exchange featured a piece that discussed why the Future of Work movement required more humanity:

“This is where the “human element” enters the picture. Today’s business leaders don’t have to wrap every one of their approaches in a sheen of empathy, they just need to integrate more humanity into how they manage and structure their workforce, as well as how the overall enterprise gets work done. This transformative strategy towards leadership requires a bit of “reimagination” and a dedication to emotions and being purposeful with those emotions.”

Today’s business leaders have been bombarded with recommendations from both sides of the Future of Work coin, feeling they must improve their technology utilization and acumen and enhance they way they manage and lead. It’s the type of pressure that can be too much to bear, especially considering that 1) we’re still in the midst of a pandemic, 2) there’s a war raging on the other side of the world that is both a humanitarian and economic crisis, 3) supply chain disruptions are still the norm, and, of course, 4) a tight and competitive labor market is one giant staffing nightmare (hello, Great Resettling!).

But, the truth is this: no matter how much like it feels we’ve returned to “normal” in some aspects of our lives (back to concerts? Movies? Restaurants?), the business arena is one that will forever be altered by the many Future of Work accelerants that transformed it over the past near-26 months. And it cannot be said loudly enough: the workplace itself has changed and must continue to change in the months ahead.

There’s a “heart” in the center of every organization, one that beats in tune with the way the enterprise treats its workforce, partners, suppliers, and customers. A once-in-a-lifetime pandemic forced us, as people, to give more heart to ourselves and each other. We’ve seen this in parallel with many businesses around the world…but there are too many out there that haven’t bought into this concept. The Future of Work, in 2022, is about empathy. It’s about emotional intelligence. It’s about the humanity within ourselves, our leadership, and our workforce. It’s about the way we treat each other when things are great…and when things aren’t so great.

That beating heart at the center is reflected in workplace culture. It’s reinforced by the way leaders allow staff the flexibility they need to get work done and be normal, functioning humans, parents, caregivers. We’ve talked about conscious leadership, empathy-led leadership, and other non-technological shifts that have welcomed the Future of Work into businesses across the world. The best workplace cultures are ones that prioritize enterprise values and support “beyond-perk” attributes for their staff, such as hybrid work models, true flexibility, and behaviors that reflect corporate, ethical, and social responsibility.

The heart of workplace culture must pump with purpose, fueling both leaders and workers alike with a sense of inclusion, diversity, and wellbeing. These non-technological attributes, when combined, form the foundation of a corporate culture that is appealing to new and existing workers, helping to redefine talent retention. And, critically, in a business arena in which approximately 43%-to-47% of talent operates remotely (according to Ardent Partners and Future of Work Exchange research), the permeation of a positive and human workplace culture means that even staff that aren’t in the physical location will benefit from this major shift in business leadership and corporate transformation.

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BEST OF 2022: “Perceptive Hiring” is the Future of Work

[The Future of Work Exchange will be back next week with all-new content and insights to kick off the new year. Until then, enjoy our “Best Of” series that revisits some of our most-read articles from 2022.]

The world of talent will never be the same. Entering Year Three of a pandemic that has transformed the way we all think about both business and our personal lives, the average enterprise cannot leverage what are now archaic means of hiring to find the necessary skillsets and expertise to thrive in an increasingly globalized corporate arena.

The Great Resignation continues unabated. The Talent Revolution is at hand, with workers across the world becoming more aware of their desire for flexibility, empathy, and purpose. Although unemployment is at a near-53-year low, businesses are finding it harder than ever to fill both tactical and strategic roles.

The hard truth we face as business leaders is this: it doesn’t matter how much we increase compensation or how many additional perks are bult into job offers. Workers today need more than “smart hiring” strategies for reachout, engagement, and negotiations. Those attributes that were mentioned above (flexibility, empathy, and purpose) are not going to be streamlined within what we call smart hiring.

We need more…so much more.

Enterprises today are flush with data and information. This is a critical, “table stakes” aspect of the new world of work, as the ability to harness powerful data from VMS, ATS, CRM, HRIS, direct sourcing, and other platform sources enable hiring managers and other business leaders with “smarter” talent engagement and talent acquisition capabilities. Advanced technology today provides executives with the necessary intelligence to understand who the best candidate may be for a particular role and project (by analyzing work history, expertise, skillsets, certifications, etc.), augmenting with additional data (such as diversity information) to present an ideal professional that should be hired.

In essence, this has always been a goal of “total talent management,” in which the very realm of total talent intelligence (gleaned from both contingent and FTE workforce management systems) assists hiring managers to make quicker decisions based on the knowledge of the company’s overall talent pool.

The above aspects (total talent, diversity, skillsets, expertise, etc.) are all complementary pieces to the new era of workforce engagement. Businesses frankly cannot survive in a truly disruptive labor market without these modes of talent intelligence, given that staffing shortages have become an unfortunate norm.

However, back to the point above about “needing more”: if we think about how far we’ve come in regards to splicing data into talent engagement, how innovative artificial intelligence and machine learning have come, and just how advanced our workforce management software systems are, it’s pretty incredible to think that we don’t have to spend days analyzing resumes and pontificating about the qualities of dozens of candidates for a single job. All of that work has been automated and augmented (the Future of Work, right?). If we could just take that a step further, take those processes and embed even more data and insights…what would happen?

We’d transform “smart hiring” into “perceptive hiring,” in which more than just workforce history, skillsets, and expertise factor into a candidate being matched to a job or position. There are so many factors that play into the human elements of today’s business professionals, including their soft skills, workplace preferences, culture, and other elements of candidates as people and not just profiles on a screen.

How can we ensure that 1) the candidate will adapt and/or evolve to the enterprise’s culture, or, 2) that the business is a great cultural fit for the candidate? It’s not a one-way street anymore; we’re in the middle of a Talent Revolution that has resulted in workers becoming the gatekeepers to their own professional futures. We’d perceive more from the candidates and their personas beyond the traditional measures of hiring. We need to continue thinking about the best possible ways to find and retain key talent, especially in the face of The Great Resignation, however, we should also want our workforce to be a product of, well, more.

Four-plus million people have been voluntarily leaving their jobs since October of last year…and it’s not just a compensation issue. Workers are humans, and humans can suffer from burnout, anxiety, and a lack of engagement with positions that don’t satisfy a larger purpose. The pandemic and its fallout changed many of us, changed the way we think, operate, and, most importantly, speculate about the future. Candidates want more than a well-paying gig…they want work with a purpose that satisfies something deeper.

If we could leverage AI, next-gen analytics, and new innovations to spark a deeper perception of candidates, we would have the ability to solve talent retention issues and ensure that the workforce was tethered to a workplace culture (as well as the work itself) that met these necessities. This profound perception of candidates, linked to the smart hiring strategies and technology we have today, will become a way to develop and foster a strong, engaged workforce in the face of evolving times.

In essence, perceptive hiring is not “this worker is the ideal fit for this role,” but rather “this person is the ideal fit for this role.”

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