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Here’s How Hybrid Work Can Be Successful in 2022

Business Leadership General Insights HR by Christopher J. Dwyer on 12/07/2021

Last week, my father-in-law drove into downtown Boston for a doctor’s appointment. When I spoke to him later that evening, he said, “Chris, thank goodness you don’t have to drive into the city everyday. Took me almost 90 minutes each way.” (We live in the southern suburbs that are ordinarily only 45 minutes away from the city without traffic.) I joked about not missing any of the multi-highway commutes into Boston, and said, “I’m definitely grateful,” understanding that I’ve been working in some type of remote or hybrid setup for the vast majority of my career.

For many others, though, the idea of remote or hybrid work has only been a reality for less than two years. And for their leaders, well, that’s a much different story.

There has been no bigger business-oriented discussion over the past 20+ months than remote and hybrid work. When the pandemic was in its infancy, many businesses were abruptly forced to close down physical locations and institute near-overnight contingency plans to support their workforce operating under remote conditions. For some, these plans went off without a hitch. For many others, however, the adaptation was bumpy.

While many of us had hoped COVID-19 would be in its eventual endemic form by now, new variants (hello, Omicron) are already portraying 2022 as yet another year that some semblance of uncertainty will remain within the business arena under pandemic conditions. If 2020 was a “shock to the system” and 2021 was a year of adapting to new ways of working, then 2022 must be the year that businesses truly develop Best-in-Class hybrid workplaces.

The biggest trick to hybrid work success in 2022 is, first and foremost, realizing that the past 20+ months were filled with ramifications due to the pandemic, but many of these transformational shifts were, in fact, Future of Work accelerants that forever shaped the ways work is done. And, there also needs to be a real understanding of the fundamental differences of remote work (full-time digital infrastructure) and hybrid work (remote work interspersed with in-office days). Going into 2022, businesses that anticipated a full return-to-office plan are quickly figuring out that hybrid workplaces make the most sense. Ardent Partners and Future of Work Exchange research finds that 72% of businesses are actively planning for the best fit between traditional, in-person structures and remote work, proving that the majority of enterprises understand that hybrid work will become the norm (if it already hasn’t) in 2022 and beyond.

We’re entering year three of a global pandemic and hybrid work is a reality. How businesses tackle this arena in the coming months will ultimately depend on the strategy’s ultimate success:

There’s no “return to normal,” so let’s just accept it. Seriously, just accept it! That’s the recommendation. Hybrid and remote work are both here to stay.
Rethink how core teams operate and allow them to develop their own best ways of getting work done. Blanket recommendations aren’t going to work for those teams that know their functions better than their executive leaders do. We’re already in the midst of 2022 planning, so each team should be taking this time before the holidays to develop a plan for the year ahead that takes into account the access they need to systems, technology, and, most importantly, each other. Cross-enterprise mandates may work for businesses in which the vast, vast majority of workers are operating in a similar field, however, many businesses leverage dynamic teams that can and will benefit from a workplace structure that aligns well with the work they need to do.
Work-life integration can, should, and will be the norm. A play on work-life “balance,” work-life integration is a much better concept for today’s workers that actively experience the unpleasant mixing of work and home life constantly throughout the day (and night). Hybrid work is only successful if leaders cultivate a (digital) workplace environment that encourages workers to take time for themselves and focus on mental wellbeing. How many of us are routinely answering emails after midnight? And, how many of us find ourselves glancing at our laptop screens at the same time we’re cooking dinosaur-shaped chicken nuggets for the kids? When there are no physical boundaries, workers sometimes feel as if they should work more hours because of the easy access to their devices. However, burnout is still very much a reality for too many professionals; business leaders have to ensure that their remote staff can regulate work-life integration in such a way that they are happy, productive, and well-rested.
Set workers up for success by giving them the tools, software, hardware, and emotional support they need to thrive. I can remember, during my early industry analyst years, running into a problem with my laptop. A quick walk over to the IT lead’s desk combined with a short wait, and, boom, problem solved. Many workers rely on this speed of service and support when our technology or hardware isn’t working properly (after all, IT is always there to help). At home, though? Software issues take considerably longer, while hardware issues can be catastrophic. Business leaders must ensure that their remote workforce has the necessary, up-to-date equipment to work productively at home. Also of note: the empathy factor. Working from home is not as glamorous as it seems if there are young children around or if workers are dealing with personal or health issues. Empathy-led leadership is just as critical in a virtual environment as it is in an in-person one.
Less time in the office does not mean more video calls and meetings. Check-ins are critical, so are one-on-one video calls between leaders and their staff. A constant stream of meetings and conferences, however, can drain productivity. Many businesses attempt to overcompensate for the lack of physical proximity by plugging more virtual conferences on the calendars, often unaware that a worker spending half (or more) of their day on camera or on conference calls. Leaders must whittle down the gatherings and get to the core of collaboration for the sake of productivity and time.
Hybrid work strategies should place flexibility at the core. As we wrote last week: expect the unexpected. There are both encouraging and ominous signs developing around the Omicron variant; whichever way this shakes out, though, business leaders must engage agility and push forward in a dynamic manner. A winter surge of cases could be around the corner, or, (hopefully) not. Planning for either scenario is what will drive success around any hybrid work strategy. After all, health and safety are more important than a simple edict to bring workers back to the office.
Position hybrid work as more than just a workplace strategy. Some talking-head executives have publicly proclaimed that their businesses are “office culture, first and foremost” and that remote or hybrid work doesn’t make sense. There’s no stopping that type of thinking, however, tell the talented individuals out there that would work for your organization if you had flexible workplace options. The Great Resignation is happening for many reasons, and one crucial attribute of this “Big Quit” is that businesses are not offering flexible conditions after 20 months of experiencing (first-hand, mind you) that they are attractive to top-tier talent. The hybrid workplace (and remote work, for that matter) opens up new channels of talent and expertise…a factor which shouldn’t go unnoticed in a continued war for skillsets.

There’s much more to the hybrid work story in 2022 than just the above thoughts. Business leaders must be aware of the benefits of remote and hybrid work beyond the obvious necessities regarding the pandemic’s ramifications. There are data security and intellectual property concerns, as well, which must be accounted for. Questions remain regarding insurance concerning the workforce. However, at the core, the hybrid work model is what will allow businesses to continue thriving and being agile in the face of an evolving arena.

FOWX Notes: November 5 Edition.

General Insights by Christopher J. Dwyer on 11/05/2021

Some picked-up pieces from across the exciting world of talent and work:

Yesterday morning, the Biden administration announced more details regarding sweeping vaccine mandates for businesses with over 100 employees. In short, employees that are not fully-vaccinated by January 4 will have to produce a verified negative test on a weekly basis and wear masks in the workplace beginning December 5. Positive cases must be removed from the workforce. Fines are hefty: approximately $13,653 for a single violation, and nearly ten-times that amount ($136,532) for businesses that “willfully violate standards.” There is no clarity on the burden of testing costs, however, it is noted that some unions may negotiate employer-paid testing.
Employers must provide paid time off for employees to receive vaccines and for any potential side effects. This is an encouraging rule, as there are many, many workers across the country that were vaccine-hesitant only because of the inability to take paid time off. This opens up, potentially, the opportunity for millions of people to comfortably schedule vaccine appointments and not be forced to worry about an unpaid day off.
Great quote on the future of hybrid work by Zoom CMO Janine Pelosi during an interview with Digiday: “That word is getting thrown around a lot, but it goes back to the consumer having choice in when or where they spend their time physically or virtually. It’s taking breaks. It’s understanding, at this point in the pandemic, what I do with my time. If I’m going to have a really early start and I know I’ve got some later things, you can bet I’m going to workout in the middle of the afternoon and I’m not going to have a stitch of guilt about it. It’s taking time to go for a walk, have meetings over Zoom phone. I don’t feel that everything always has to be on video. I prefer video, because you miss those connections and it definitely helps to bring those together. But it’s thinking about your day a little bit differently than what you would have if you had been in an office, physical environment.”
Congratulations are in order for Talmix, who recently celebrated their five-year anniversary. The solution provider, one the market’s leading digital staffing marketplaces, were recently featured here on the Future of Work Exchange. Check out some highlights from their five years in a blog post by Talmix CEO Sandeep Dhillon.
Many businesses often forget that independent contractors and freelance professionals are attempting to get their own businesses off the ground. HoneyBook’s $250 million in Series E funding will go a long way towards contributing to the platform’s main objectives, such as enabling these workers with automation for workflows, client list management, and, most critically, payment and cash flow management.
Fiverr continues its reach deeper into the B2B realm by acquiring Tel Aviv-based Stoke Talent, a Freelancer Management System (FMS) that specializes in providing users with both online and “offline” freelancer management benches. The $95M transaction will allow Stoke Talent to operate independently while subsequently supporting (and vice versa) Fiverr’s new products and services regarding agile talent.
I’ll be presenting (virtually) on Day Two of the Checkr Forward conference next week. “Are You Missing Half of the U.S. Workforce?” will feature commentary from both Scott Jennings (Checkr’s Director of Industry Strategy & Market Development) and me, as well as some new Ardent Partners and Future of Work Exchange research on the evolution of the agile/extended workforce. Do check it out!

When Both Leaders and Workers Truly Accept “Change,” the Next Era of the Future of Work Begins

Business Leadership by Christopher J. Dwyer on 11/02/2021

I can remember the day clearly. It was an overcast and rainy Saturday afternoon in April 2020. It had been nearly a month since I left my home office; the only person in our household who routinely cycled back and forth was my wife, an essential worker that traversed five or six days to a veterinary hospital just south of Boston. We (my wife, two kids, and I) ran a couple of errands and ate lunch on the road, the four of us masked in stores and other places of businesses. My heart sunk knowing that this, wearing a facial covering to interact, would be the reality for an uncertain amount of time.

Even now, today, I will fully admit: I was not ready to accept the change in front of me. The business side of my mind was firing on all cylinders, since the hybrid and remote work models were second-nature to me. The world around me, though? It was tough to look at pandemic-ravaged world in which facial coverings, social distancing, etc. were the norm. It was heartbreaking to hear my now-five-year-old say in his sleep, “I miss my friends.”

The thing is, though, is that “change” is a constant. The sooner we all accepted that the so-called “Next Normal” was upon us, the sooner we could move on from merely surviving and look ahead to thriving in these evolving times. Today, my kids pop on facial coverings the second they step out of the door every morning. I have a mask in my jacket pocket, the glove compartment, etc. for anytime I need to head into a grocery store or retailer. We’ve all made due to move forward.

The business world and our personal lives are connected, as we’ve learned over the past eighteen months. That same concept of “change” has been a constant no matter where we are; for the corporate world, change and evolution are inevitably linked as attributes that must be embraced to truly move forward. The question is, however: why can’t both business leaders and workers get on the same page regarding change?

The “talent revolution” is upon us, taking the form of “The Big Quit” and “The Great Resignation.” There are literally millions of job openings across the country (and across the world). Many business leaders understand what it takes to build that bridge to the next generation of its workforce; many, however, are not and are not willing to change their thinking.

Hearing JP Morgan CEO Jamie Dimon say that the remote workforce isn’t sustainable is the opposite of the Future of Work mindset. Hearing Catherine Bessant, Bank of America Vice Chair, Global Strategy, tell CNBC that BofA is a “work-from-office culture” is also the complete opposite of the flexibility that was supposed to be a foundational concept in today’s evolving world of work. Goldman Sachs’ CEO David Solomon called remote and hybrid work an “aberration” just earlier this year.

Many, many other business leaders are aligned in this unfortunate way of thinking. If there’s anything, anything at all, that we should look back on as a business lesson from the pandemic, it’s this: work can be done anywhere, talent can be found anywhere, and the dynamic catalysts of innovation and creativity can be found anywhere…not just in an office. There’s a level of “proximity innovation” and “proximity collaboration” that cannot be fully duplicated when workers are coordinating remotely, however, the core connection between people remains strong, as does the will to work together no matter if team members are six feet or 600 miles away.

While it is true that many roles cannot be performed remotely, the fact is that there are many that can be, and it’s within those positions that businesses should offer flexibility and hybrid workplace options. Better yet, this is yet another fantastic instance when we can say this: the business world has changed forever. In that CNBC article, Dimon was quoted as saying, “Yes, the commute; you know, people don’t like commuting, but so what.”

But so what? This is one of several reasons why we are currently living in a business world in which talented professionals are playing a waiting game with their careers, leaving their existing positions, and/or targeting potential roles based on factors beyond compensation…such as flexibility. While due credit goes to Bessant for confirming that empathy will be a key focal area for her and other leadership within BofA, there’s still a major gap that unfortunately is present in too many organizations around the world.

Workers have, for the most part, become accustomed to change. They know what’s ahead for them personally and for their careers; they know what they want out of their professional lives and they know how they want it structured. While many business leaders have bought into adaptation and offer flexible workplaces, thinking, and cultures, too many have not.

It’s only when both sides can truly accept the change at hand and the evolution of the business world that the next great era of the Future of Work movement can begin.

The Impact of the Delta Variant on the World of Talent and Work

Business Leadership General Insights Talent by Christopher J. Dwyer on 08/02/2021

Throughout 2020, businesses across the globe waited with bated breath for the development of a medical marvel to combat the COVID-19 pandemic. Up until late year, non-pharmaceutical interventions (NPIs) were the best (and only) way to stop the spread of the coronavirus. When Pfizer was the first Big Pharma firm to hit its vaccine home run, both the business and personal sides of our personas were exalted with joy and relief.

We’re now seven months into the most critical vaccination campaign in history, and, once again, the slithering coronavirus is continuing to wreak havoc. Once a “variant of interest,” the “Delta variant,” much like its predecessors (Alpha, etc.) has become the dominant strain of the virus across the world. In the United States, which just recently experienced an incredible decline in cases alongside millions of vaccinations per day, has now seen yet another sharp uptick in cases and hospitalizations due to the increased transmissibility of the Delta variant, which suggests is as easily spreadable as the chicken pox (which is, in non-scientific terms, not good). Just a little over a month ago, the seven-day moving average of cases hovered around 12,000. Today, that same seven-day moving average has hit 72,000.

All of this essentially means one thing: within the next several weeks, people are either 1) going to be vaccinated, or, 2) going to contract the Delta variant. The big ideas around the summer being a time of reopening, celebration, and a return to normalcy have all been thrown into a tailspin, especially knowing that this variant results in more frequent breakthrough cases and can possibly be spread by even the vaccinated population. The question, though, remains: what does it mean for business?

Many organizations have been pivoting and adapting for so long that it remains an easy decision on how to spin their reopening or “return to the office” plans; these enterprises can effectively continue doing whatever they have been doing, whether it’s continuing a fully-remote work model or leveraging the power of the hybrid model. In most cases, these business leaders have already have the foundational tools to weather the next several weeks. However, for those businesses that have struggled or have spent the past few weeks touting a “big return,” what should be the plan of attack?

First and foremost, base whichever workplace strategy on science and data. It’s too easy for executives to base summer strategies on country or global data and make decisions from there. The CDC did have a more pointed line of thinking with mask mandates, though, as it relates to the spread of the Delta variant: for individuals in “high prevalence” areas, masks should be worn indoors regardless of vaccination status. In those counties with “low prevalence,” masks for vaccinated persons can be left up to the individual. The same should apply for the business mindset with a pinch of salt: utilize the county-level, data-based approach but understand that workers may be traveling from further regions that are in areas of higher prevalence. And, also understand that with cases surging in nearly 70% of the United States, it may only be a matter of time before we’re all re-masking in indoor settings once again.
Safety must be paramount, no matter the strategy. It can be incredibly disheartening (and exhausting) to have to reissue mask mandates and social distancing awareness within an office after a few months of relaxed guidelines. The good news throughout all of this (as I read in a New York Times newsletter on Friday morning) is that the Delta variant’s anticipated surge in the UK never truly occurred, petering out at 25% of its estimated peak before settling back to the mean. Owed to increased transmissibility, the sheer volume of inoculated individuals, and the continued mysteries around this novel coronavirus, we may (hopefully) not experience the same type of surge we saw in the winter months (when cases were hitting 250,000/day). However, workplace safety must be paramount, and if business leaders must reissue mask mandates even for those vaccinated, or, alternatively, continue in remote or hybrid settings, it will ensure that physical well-being remains a priority.
Focus on empathy and flexibility as continued strategies. For some regions, working parents are about to send their kids back to the second school year under pandemic culture. For others, the Delta variant remains a cause for concern for workers that are immunocompromised or live with immunocompromised individuals. Adding in yet another layer of stress can be deficient to worker productivity if there is unease regarding a return to a physical location, so business leaders and managers must continue to focus on their empathy-led direction and be flexible in how units and professionals choose to get work done. It’s been nearly 18 months of adaptability…what’s a few more weeks? Or a couple more months? By now, we know what works in remote settings and what does not. For many professionals, even being around disruptive home life has resulted in the best possible levels of productivity and an enhanced work-life balance. This mode of thinking must cascade up to the leadership suite: continue being flexible in how work gets done, continue to lead with empathy, and, most importantly, be aware of worker well-being and their emotions.
Broach the great vaccination debate and stick to a plan. It has been proven that privately-owned businesses can mandate vaccinations for their workers. Before the emergency use-authorized vaccines were actually available, this was a discussion that had started to gain steam by both those who believed that vaccinations were the only way out of this pandemic versus those who were vehemently against a series of vaccines that were developed in record time. This debate has raged on for months now, with many individuals wary of the three EUA-approved jabs or downright against the very concept of them due to longstanding (and incorrect) beliefs that COVID-19 was nothing more than a hoax. With so many heartbreaking stories of younger individuals being intubated and realizing that it did not have to come to such measures if they had only been vaccinated, the scientific truth is that Delta’s transmissibility will seek out those who are not inoculated and wreak havoc. Business leaders are in a tough position: do they mandate vaccinations as a condition of employment for the sake of science and safety but risk alienating workers that do not want to be told to be vaccinated, or, allow workers to decide for themselves and possibly risk a local surge that could be incredibly disruptive to business operations? No matter the decision here, leaders cannot waffle; if the mandate is the best way to move forward, stick to this plan and ensure that workers have all of the support they need, be it time off to receive the shot, an extra day to deal with possible side effects, etc. Empathy here, as always, will be helpful in executing such a plan.
Above all else, the power of communication will be key. Throughout the entirety of the pandemic, one of the worst ramifications on professionals and workers was an overwhelming feeling of anxiety sparked by uncertainty. Business leaders cannot muddle through decision-making and cause panic or worry amongst the workforce. They need to use this time, especially as science continues to uncover the continued possibilities of vaccination breakthroughs (and whether those who have been jabbed can spread the virus as robustly as those who are unvaccinated), and clearly communicate short-term plans with their teams. Inform that changing environments may delay reopening plans and that the executive team is keen on science and data in designing the next wave of back-to-office planning. For workers, knowing that they will be in a remote or hybrid environment for several more weeks can alleviate some of that anxiety and ensure that they can focus on being productive.

The COVID-19 pandemic continues to throw curveballs at us. It’s a novel virus that has mysterious consequences and an uncertain origin. The last thing anyone should expect at this point is a premature declaration of victory. What’s so much different today than last year is that we have actual tools in highly-efficacious vaccines that prevent the worst possible scenarios of COVID while allowing those who are vaccinated some small semblance of normalcy.

Businesses have been stuck in a perpetual cycle of change, adaptation, and uncertainty. Looking across the country (and other regions around the glove), tourism is nearly back to where it was pre-pandemic. The global economy is nearing early 2020 levels, as well. The speed of destruction caused by the Delta variant, however, could very well result in some rigid restrictions that we thought were gone for good. However, if the path ahead, especially over the course of the next month or two, means that businesses have to pause office reopenings and stick to what has worked best over the past 18 months, well, then, they know exactly what to do and how to do it.

The Future of Work movement has long been predicated on evolution, flexibility, and change. The concepts behind the Future of Work’s core principles were ideal accelerants for a business world begging for change and progression. Delta is taking its best shot right now and flaring up cases across the world and especially within the United States. It’s certainly exasperating to go from the highs of millions of vaccinations per day to a 700% increase in daily cases, however, businesses have been resilient throughout the past several months and there should be no expectation that this will change however long Delta continues to blaze through the hopeful final months of the biggest public health crisis of our lifetime.