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Omni-Channel Talent Acquisition

Direct Sourcing as a Paradigm Shift in Talent Acquisition

Years ago, the powerful strategy now known as “direct sourcing” persisted as a reliable, yet overlooked, element of talent acquisition. Initially known as “contingent RPO,” a concept wherein Recruitment Process Outsourcing principles were extended to encompass the engagement of the extended workforce, this approach has now evolved into a cornerstone of contemporary workforce programs. Ardent Partners and Future of Work Exchange research in 2023 reveals that the significance of direct sourcing as an effective talent acquisition and workforce strategy is finally being recognized and embraced within the post-pandemic business landscape.

Stepping back to the cusp of 2020, before the world was compelled to retreat into shelter due to a global health crisis, “direct sourcing strategies” and “talent pools” had emerged as the top two priorities for businesses seeking to fortify their contingent workforce and talent acquisition initiatives.

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To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

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Announcing the 2023 Digital Staffing Technology Advisor Report

Omni-channel talent acquisition has become a centerpiece of the Future of Work movement. Revolving around the concept that enterprises are now enabled with a variety of talent sources that can be converged to drive real-time skills alignment, on-demand hiring, and enhanced visibility into deeper attributes of candidates, the idea of omni-channel acquisition reflects the veritable evolution of talent engagement.

While traditional staffing suppliers are still a critical piece of the extended workforce and everyday hiring, the “omni-channel experience” represents a new era in which enterprises can expand their talent searches through the advent of innovation, direct sourcing automation, new candidate channels, and next-generation and AI-fueled technology.

With this in mind, Ardent Partners and the Future of Work Exchange have developed the new Digital Staffing Technology Advisor report, which was designed to help HR, procurement, human capital, and talent acquisition executives navigate the digital staffing technology market. This report analyzes and assesses the primary solution providers in the marketplace today within the direct sourcing, talent marketplace, workforce management, and freelancer management technology industries.

The new Digital Staffing Technology Advisor analyzed and assessed 13 distinct providers of digital staffing, expert network, direct sourcing, talent marketplace, and freelancer management solutions, and is the ideal guide for those enterprises seeking to make an investment in these platforms in the months ahead.

Click here to download the new study, which is complimentary for qualified procurement, HR, talent acquisition, and talent management practitioners.

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The Future of Artificial Intelligence

Artificial intelligence is ubiquitous, seemingly fostering a new era of technology and innovation that is poised to spark a revolution in how businesses find (and engage) talent, address how work is done, and structure core business operations. Within this spectrum, the very power of AI is already beginning to influence one of the most critical functions in the contemporary enterprise: talent acquisition.

I’m thrilled to join Opptly’s Lori Hock (CEO) and Rebecca Valladares (Head of Operations) tomorrow, August 16, for a Future of Work Exchange exclusive webcast that will demystify some of the confusion around artificial intelligence and spark discussion around its potential as a talent acquisition industry gamechanger.

Lori, Rebecca, and I will discuss:

  • How AI can be leveraged to drive efficiency, accuracy, speed, and deeper, data-driven decision-making.
  • Why AI will become the de-facto tool for recruiters and talent acquisition professionals.
  • How AI can revolutionize new strategies such as skills-based hiring and predictive analytics, and;
  • The future of AI-led tools (such as ChatGPT) and their responsible use as they become more entwined with everyday business processes.

Register for tomorrow’s webinar here or click on the image below. See you there!

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Improving the Impact of Direct Sourcing: Driving ROI Through Dynamic Talent Strategies

In today’s frenetic business climate, there are many factors that can prohibit the modern enterprise from succeeding. Perhaps the largest of these is the major skills gap that exists within a majority of businesses today, and the inability to support critical projects and initiatives with the necessary expertise. The past three years have marked a significant shift in the world of talent acquisition, with a global pandemic setting the stage for a complete transformation of the workforce. Amidst economic uncertainty and the need to navigate uncharted waters, organizations have come to realize that finding, engaging, and deploying top talent is no longer just an advantage, but rather a critical imperative.

Direct sourcing has emerged as the most viable and powerful of talent engagement strategies to boost the depth and quality of talent, enhance skills pipelines, and contribute to forward-looking talent acquisition initiatives. While direct sourcing programs remain the “hottest” of strategies today, there is a question of how to improve their ROI and enhance the overall value that direct sourcing brings to the contemporary organization.

Join Ardent Partners’ SVP of Research, Christopher J. Dwyer, along with LiveHire’s Executive Vice President, Karen Gonzalez, as they discuss the landscape of direct sourcing today and how it fits into 2023’s Future of Work-led business arena. Gonzalez and Dwyer will unveil strategies for improving the overall ROI of direct sourcing and how to position programs to succeed, and thrive, in the months and years ahead. Click here (or below) to register for next week’s exclusive event.

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The Rising Tide of AI in Talent Acquisition

Ardent Partners and Future of Work Exchange research points to artificial intelligence (AI) as a key outlet of innovation in the evolving world of work and talent. From automating mundane tasks and reformulating tactical operations to serving as a proactive source of predictive analysis, AI has become a ubiquitous attribute of the Future of Work movement. Artificial intelligence has catalyzed a new era of bespoke, on-demand, and industry-shifting technology that has the potential to benefit candidates, recruiters, hiring managers business professionals, and executive leaders. Simply put: the advent of AI can drive value to a wide spectrum of enterprise stakeholders.

As new strategies, such as skills-based hiring and omni-channel talent acquisition, become transformational ways to revamp hiring initiatives, artificial intelligence is a conduit to disrupting and changing the ways enterprises evaluate and source talent.

Join Opptly, Ardent, and the Future of Work Exchange for an exclusive webcast that will highlight the many roles of AI in a candidate-centric workforce market that prioritizes the depth and impact of talent. I will join Opptly’s Lori Hock, CEO, and Rebecca Valladares, Head of Operations, to discuss:

  • How AI can be leveraged to drive efficiency, accuracy, speed, and deeper, data-driven decision-making.
  • Why AI will become the de-facto tool for recruiters and talent acquisition professionals.
  • How AI can revolutionize new strategies such as skills-based hiring and predictive analytics, and;
  • The future of AI-led tools (such as ChatGPT) and their responsible use as they become more entwined with everyday business processes.

Click here or on the image below to register for next month’s exclusive webinar. Looking forward to seeing you there!

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Scalability, Sustainability, and Direct Sourcing

This month, Ardent Partners and the Future of Work Exchange will publish its landmark Direct Sourcing 2023: Scalable Processes, Sustainable Talent research study. Today’s article is a sneak peek of the report, which is sponsored by Opptly and WorkLLama.

The phrase “sustainability” typically elicits thoughts of an enterprise operating in a manner that positively affects the environment, general community, or society. In the workforce arena, however, sustainability translates into the ability for businesses to sustain their own ecosystem of talent through the agile utilization of dynamic talent sources and channels. Direct sourcing and its many inner workings fit firmly into this concept of talent sustainability.

By utilizing direct sourcing methods and technology (and, subsequently, executing consistent maintenance of internal talent communities/pools), businesses are able to build a more seamless bridge to talent sustainability. By leveraging workforce solutions (such as extended workforce technology, VMS, etc.), direct sourcing channels, and both private and public talent communities, etc., self-sustaining outlets of talent allow enterprises to

  • Better align evolving skills requirements across the enterprise given product development and the progression of the greater organization.
  • Enhance the ways existing expertise and skillsets across the enterprise can be leveraged for real-time utilization, and;
  • Allow hiring managers and other HR/staffing executives to leverage nurture and candidate experience strategies to ensure that all networked workers are amiable and open to reengagement for new and/or continued projects and initiatives.

With the frequent occurrences of major skills gaps or a lack of high-impact expertise, the notion of talent sustainability can assist organizations in generating self-sustaining ecosystems of candidates who can be leveraged in an agile and on-demand manner to meet the evolving needs of global business.

Scalability is often a goal for many modern enterprise functions, as businesses that can scale processes and strategies reap much value. In the world of talent acquisition and human capital management, scalability takes on new meaning… considering that a worldwide health crisis launched many organizations into the new and uncharted territory of aligning workforce depth with fast-shifting market dynamics.

Regarding direct sourcing, scalability translates into two distinct ideas:

  • Amplifying and enhancing direct sourcing processes via harmonious internal synergies and end-to-end automation so the strategy can be applied to hiring initiatives across the greater organization
  • Harnessing the undeniable value of direct sourcing to effectively scale the workforce as internal and external factors dictate
  • When properly implemented and utilized, direct sourcing has an impact on both FTE and non-employee hiring, meaning that businesses can leverage talent communities and talent pools, as well as deep talent nurture capabilities, to quickly scale their workforce as they see fit.

The Direct Sourcing 2023: Scalable Processes, Sustainable Talent market research study publishes later this month.

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How Does Direct Sourcing Fit Into Today’s Talent-Driven Environment?

Over the past three years, the talent acquisition landscape has undergone a significant transformation, largely driven by the global pandemic. In the face of economic uncertainty and unprecedented challenges, organizations have realized that attracting and deploying top talent is no longer just an advantage but a critical necessity. As we navigate this new era, the ability to foster innovation, creativity, and drive has become essential to survival and success. It is abundantly clear that the post-pandemic world will reward those who can attract and retain the best talent.

To thrive in the competitive and uncertain labor market, businesses must do whatever it takes to stay ahead of the game. This means expanding their talent pipelines, improving hiring strategies, and scaling talent acquisition in ways that benefit the organization in the long term. While direct sourcing is not a new strategy, it has gained popularity due to its alignment with the direction of the world of work and talent.

The rest of this article is available by subscription only.

Introducing a New Subscription Model

To continue providing valuable insights and resources on the future of work and extended workforce management, we’re transitioning our site to a paid subscription model. While some posts will remain free, subscribing will grant you exclusive access to in-depth analysis, market research, expert interviews, and actionable strategies that will help improve your business. Solution providers and practitioners are invited to join today and gain a competitive edge by tracking the industry’s important innovations, emerging trends, and best practices.

Click here to learn more.

read more

What WorkLLama’s $50M Funding Means for the Direct Sourcing Arena

Direct sourcing dominates many of the talent-oriented discussions in our wonderful industry today more so than ever before. Heading into the months before the pandemic began, Ardent Partners and Future of Work Exchange research found that direct sourcing strategies and talent pool development were the top two priorities heading into 2020.

The omniscience of those findings was on point: for the first 18 months or so of the pandemic, direct sourcing exploded due to its ability to drive real workforce scalability (in a time when it was needed most) and improve the candidate and hiring manager experiences. Now that the pandemic is waning and entering an endemic state, direct sourcing is still as vital as ever to businesses that focus on candidate centricity and a talent-led approach to workforce engagement.

Last week, WorkLLama, one of the industry’s leading direct sourcing technology platforms, announced that it had secured $50 million in funding (organized and facilitated by Fairpoint Partners). Now, funding in HR tech is not a rare event, however, within the direct sourcing space, this represents so much more than an innovative solution garnering significant funding.

WorkLLama’s suite of technology does not just fall under the greater “direct sourcing” banner, but rather reflects the “Direct Sourcing 2.0” model that Ardent Partners and the Future of Work Exchange pioneered 18 months ago to reflect the next generation of innovation that has contributed to the future of the direct sourcing technology industry.

“I’ve been lucky to have been involved first-hand since direct sourcing was introduced to the market many years ago,” said Kevin Poll, WorkLLama’s SVP of Strategy and Business Development. “Fast forward to today and seeing the market demand for next-gen direct sourcing technology, it’s exciting and validates the market opportunity and the belief in our innovation and growth. Not only will we help all talent connect to meaningful work, but I’m also personally looking forward to how this investment will allow us to continue advancing the platform to help underrepresented communities.”

WorkLLama has become a leading direct sourcing platform not just because of their overall commitment to the arena, which has been apparent since they entered the enterprise market back in 2016, but rather because the company has leveraged progressive thinking to fuel a new era of direct sourcing, ATS, and end-to-end talent management functionality. The WorkLLama platform, including its unique Sofi bot, offers users with advanced functionality, artificial intelligence, access to superior talent, an enhanced candidate experience, and the enablement of repeatable and scalable direct sourcing processes all contribute to a more advanced direct sourcing program.

“WorkLLama was established in 2016 to solve long-standing challenges within the talent attraction, engagement, nurturing, and retention space,” said Saleem Khaja, COO and co-founder. “Since our inception, we’ve led with the most robust, client-centric, and configurable solution available, with a central mission to provide the highest-level consumer-like experience to talent. This funding is an important milestone in our journey to enable both organizations and talent to become even more successful.”

The massive level of funding here speaks volumes about the direct sourcing technology industry for several reasons:

  • Direct sourcing has moved beyond the “peripheral platform” spectrum within the talent technology ecosystem. Just a few years ago, direct sourcing solutions were considered peripheral technology; that is, platforms that contributed to extended workforce management and talent acquisition without the standing of Vendor Management Systems and HRIS solutions. Today, that has changed. WorkLLama’s funding is a direct reflection of the criticality of these platforms in driving better candidate outcomes and optimizing talent engagement and recruitment.
  • Artificial intelligence is now table-stakes for any technology in the workforce solutions market. One of WorkLLama’s leading-edge innovations is the application of AI and machine learning throughout the platform, which shines in its candidate nurture functionality and particularly its Sofi conversational bot. Sofi harnesses the power of AI to automate and facilitate candidate communication and engagement; the WorkLLama platform also leverages AI to catalyze digital recruitment and referral management, two attributes of direct sourcing that are crucial for programmatic success.
  • The candidate experience and the hiring manager experience are paramount. One of the more interesting developments in the direct sourcing technology arena is the commitment to and focus on “experience-led” aspects of talent acquisition. With a volatile labor market, the candidate experience is, of course, critical (something that WorkLLama achieves through its deep nurture and engagement functionality). What has also become important, however, is the hiring manager experience by arming these professionals (and other talent acquisition leaders) with robust offerings that can facilitate skills assessment, develop deep talent communities, and streamline talent engagement and hiring.

“CEO, CHRO, and CPO leaders face unprecedented challenges as they evaluate new workforce strategies to find and engage talent in today’s market,” said WorkLLama’s CEO and co-founder, Sudhakar Maruvada. “WorkLLama’s growth, especially in direct sourcing, shows that these leaders are invested in innovative solutions to keep up with the changing landscape of work and workers. This investment will allow us to continue to build on our key differentiators and mission of treating candidates like customers.”

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The Core Tenets of the Skills-Based Organization

The foundational elements of the skills-based organization revolve around the concepts of rethinking the parallels between talent and work; thus, the very future of the skills-based organization depends on forward-thinking strategies, ideas, and, of course technology. Businesses are more likely to thrive in the months and years ahead by adopting a candidate-centric approach to hiring that is skills-based rather than job-based.

The exclusive Future of Work Exchange infographic below, The Core Tenets of the Skills-Based Organization, unveils the six key elements of skills-based organizations and how they impact the greater business (and its staffing, recruitment, and hiring efforts).

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