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Recruitment Automation

AI in Talent Acquisition Coming into Its Own

Business LeadershipContingent WorkforceGeneral InsightsHRSolution ProvidersTalentTalent AcquisitionTechnology and Innovation by John Yuva on

Artificial intelligence (AI) is omnipresent, impacting all businesses and industries. However, where AI is showing immense potential is in the greater world of work and talent — specifically, talent acquisition. Few technologies in history can affect everyone, but AI’s capabilities are doing just that whether you’re an HR leader, recruiter, business manager, employee, or job candidate. AI brings revolutionary and transformative change to the Future of Work. A rising tide of enrichment is here and here to stay.

Research from Ardent Partners and the Future of Work Exchange reveals that 80% of businesses expect to begin or increase their utilization of AI tools and technology by 2024. A staggering statistic. Thus, within the next four to six months, the vast majority of enterprises will be utilizing AI technology.

The Rising Tide of AI in Talent Acquisition

The impact of AI on business and its growing influence on talent acquisition was the topic of discussion during a recent Ardent Partners and Future of Work Exchange webinar featuring special guest Opptly, titled “The Rising Tide of AI in Talent Acquisition.”

Speakers Christopher Dwyer, managing director of Future of Work Exchange; Opptly’s Lori Hock, CEO, and Rebecca Valladares, head of operations, addressed how AI is changing the talent acquisition landscape. Dwyer shared that within the next 18 months, 74% of enterprises plan to leverage AI to improve the candidate experience. This is a sign of how much AI will play a critical role in attracting job candidates in the near future.

The following includes several key points shared during the webinar that show AI is not only here, but here to stay.

Framing AI for TA from Three Perspectives

When thinking about AI for talent acquisition, frame it in three perspectives: the enterprise (the business use case), the recruiter, and the candidate. On the enterprise side, it’s about improving hiring efficiencies through AI as well as improving diversity, equity, and inclusion initiatives. At the same time, AI can identify current skill sets and where skill gaps exist in the organization to better understand who and where to hire for those roles.

The recruitment side can leverage AI for the identification of various skills and expertise — a skills DNA assessment — to strategically pinpoint the type of candidate who can bring immediate value to the enterprise. More organizations are shifting to skills-based hiring where candidate experience and purposeful work can thrive.

Finally, AI can transform the candidate experience using chatbots to guide candidates more efficiently through the application process, as well as provide customizations and real-time engagement that attracts candidates and educates them about the business.

Transforming the Hiring Manager Experience

Because the hiring manager is making the final candidate decision, enhancing that experience with AI comes with several benefits. First, a qualified and accurate slate of candidates expedites making the decision about who to interview and ultimately hire. This has a positive impact on the experience itself, but also on the production and retention of hired candidates because the match is accurate from the beginning. If the AI on the front end of the process can provide the recruiter with the ability to be more thoughtful and deliberate about conversations with candidates, the hiring manager only benefits from that process.

It is important for recruiters to understand the hiring market, the available roles, and what types of candidates succeed in those roles. AI can sort through that data quicker and provide analytics around those areas for the recruiter and hiring manager in a more meaningful and consumable way. By bringing such business intelligence forward through AI, it bridges the strategic insights for the recruiter on candidate advisement that the hiring manager can leverage in making their final candidate decision.

Delivering Positive Impacts of AI on TA

First and foremost, HR, recruiters, and hiring managers can and should use AI to increase their talent pool and gain the broadest access to talent available. In this age of skills-based hiring, the extended workforce is critical to talent pool expansion, which creates further efficiencies through reduced time-to-fill rates that lead to cost savings.

An artificial intelligence area that should not be overlooked is continuous learning in a systematic way. AI is an enterprise asset that will improve and provide exponential value over time. Unlike past technological advancements where an organization implements the technology and utilizes it for five years before it’s replaced, AI technology grows and improves as the business evolves. As the business needs change, the use cases change. AI has a continuous learning value proposition where its performance for talent acquisition and talent management insights remains high.

At the end of the day, talent acquisition puts people to work and AI plays an essential role in that process. Make AI what you need it to do. Effect positive change by integrating AI into talent and workforce processes.

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Optimize Your Workforce with Recession-Proof Strategies, Part Two

Business LeadershipContingent WorkforceGeneral InsightsHRTalentTechnology and Innovation by John Yuva on

We’re now two months into the second half of 2023 and economically speaking, things are looking positive. The Bureau of Economic Analysis reports that GDP grew 2.4% in the second quarter of 2023. The labor market remains tight with unemployment at 3.6%, a rate not witnessed in decades. However, according to the U.S. Bureau of Labor Statistics, the tight labor market allows the Federal Reserve to continue raising interest rates to fight inflation. Currently, inflation rests at 3%, a percentage point higher than the Federal Reserve’s longer-run goal of 2%.

Does the state of the current U.S. economy equate to a “soft landing” and the evasion of a recession? Maybe, maybe not. Due to the expectation of continued interest rate increases and the potential ramifications, uncertainty remains among executives and their enterprises. Thus, many are considering strategies over the next six to 12 months to recession-proof their critical workforce and their organizations.

With that in mind, the Future of Work Exchange features part two of a three-part series exploring several contingent and overall workforce strategies to achieve a recession-proof enterprise over the next few weeks. Part two explores the next three strategies.

Enhance Overall Workplace Culture

Enhancing a workplace culture for both contingent and permanent workers means creating opportunities for communication, engagement, and performance. First, it should start with clearly communicating the enterprise’s core values and mission that lead to consistent behaviors and performance goals. The mission and core values should permeate the enterprise and be modeled by leadership. Second, a workplace inclusive of different backgrounds and perspectives, while also promoting employee engagement, fosters a sense of belonging and community. Inclusiveness and engagement can transform workforce communication as well as generate collaboration and strategic problem-solving. And third, institute a reward and recognition system that promotes higher performance, skills development, and innovative thinking. Ultimately, bringing enhancements to the workplace culture not only helps retain talent but attracts it as well.

Holistic Approach to the Workforce Beyond Productivity

The Future of Work has brought greater attention to the workforce beyond just productivity. HR leaders, business managers, and executives who take a holistic workforce approach are placing greater emphasis on employee empowerment, emotional intelligence, and meaningful work. When employees are given more autonomy, they take ownership of their work and experiment with new ideas — a win-win for the employee and the enterprise. Similarly, leading with empathy has been shown to create a more supportive environment where managers and employees are more attuned to the well-being of colleagues. When it comes to purpose, assigning employees to projects where their passions or strengths lie makes the work more meaningful. That alignment will enhance job satisfaction as well.

Reallocate Budgets for Investment in Automation and Technology

When it comes to realigning budgets for greater investment in automation and technology, begin with identifying redundant processes and inefficient workflows. Show stakeholders how automation can eliminate the costs associated with inefficiencies. From a talent perspective, employing automation for talent acquisition and talent management, particularly for the contingent workforce, can bring those processes in-house for more strategic decision-making. Extended workforce platforms expand the power of VMS technology, for example, by offering more talent-oriented solutions that augment how a business manages nuanced, Future of Work-led aspects, such as DE&I, talent communities, services procurement, the candidate experience, the hiring manager experience, etc. With enterprises shifting to skills-based hiring, utilizing automation and technology to attract candidates with specific skills and competencies is now a strategic imperative.

The economy is proving resilient against a recession. However, implementing holistic workforce strategies focused on talent attraction and retention, workplace culture, and automation and technology can be just as impactful against recessionary trends. Next week, we’ll explore three more recession-proof enterprise workforce strategies.

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Elevate Your Future of Work Processes with Blockchain

Business LeadershipContingent WorkforceDirect SourcingTechnology and InnovationUncategorized by John Yuva on

One of blockchain’s chief benefits is the ability to authenticate and protect information. With today’s decentralized workforces, there is a variety of information possibly at risk, including payroll, insurance, health, and personnel data. Similarly, HR and enterprise recruiters want assurance that potential job candidates and their résumés are authentic and accurate. Blockchain technology has the potential to provide the necessary verification and protection of such sensitive workplace data.

Here are three Future of Work areas where blockchain technology could provide critical verifications and safeguards, particularly for the contingent and gig workforce — from the recruitment to the contracting and payment process.

Recruitment

As direct sourcing becomes more ubiquitous, the need for data verification grows because of the sheer volume of candidate information entering job portals. It can be time intensive for HR and enterprise recruiters to verify qualifications and references. Blockchain can help in the recruitment process.

  • A candidate’s digital identity on a personal blockchain can save tremendous time authenticating a résumé and associated work experience. It serves as a single source of truth for that individual.
  • Colleges and universities are now issuing digital degrees through blockchain that candidates can provide a direct link to on their résumés. This same concept of virtual credentials can apply to training certificates and performance reviews for future authentication.
  • Reduce opportunities for fraudulent candidate information while providing greater confidence in using search engines and other aggregate technologies to automate candidate recommendations and selection.

In a Datatechvibe article, the author states another reason to embrace blockchain for recruitment purposes, “HR managers may become more predictive in anticipating HRM developments by embracing blockchain. They can replace vacant positions faster because the technology cuts the time it takes by leaps and bounds, and they can also improve the data’s legitimacy and dependability.

“Furthermore, they can scale quickly, resulting in a larger candidate pool and a larger data repository to collect data.”

Smart Contracts

When selection of job candidates for contracted or temporary work occurs, an enterprise can institute a smart contract on a blockchain. IBM describes smart contracts: “Smart contracts work by following simple ‘if/when…then…’ statements that are written into code on a blockchain. A network of computers executes the actions when predetermined conditions are met and verified.

“These actions could include releasing funds to the appropriate parties, registering a vehicle, sending notifications, or issuing a ticket. The blockchain is then updated when the transaction is completed. That means the transaction cannot be changed, and only parties who have been granted permission can see the results.”

Such employment contracts provide transparency and immutability for all parties and enable greater enforcement of their terms, conditions, and penalties. With a growing percentage of contingent labor, enterprises can initiate a smoother and more immediate payment system while also benefiting from a paperless process.

Payroll

With smart contracts in place, payroll is where blockchain can add immense value. Much of an enterprise’s most sensitive data resides in payroll — tax documents, pay stubs, benefits information, etc. Blockchain can protect these sensitive records from potential fraud and cybersecurity threats.

In terms of the payment process for contingent and gig workers, enterprises can establish a secure peer-to-peer network and use blockchain for near-instantaneous payment without the involvement of financial institutions. Thus, they can receive instant payment once their contractual obligations are met — without waiting for a pay period or invoice processing.

Blockchain is even more critical for international contractors and gig workers. The Future of Work is a global paradigm with accessible talent worldwide. However, some professionals cannot set up a bank account in their country. Blockchain and peer-to-peer networks solve that issue. In an article for Tech Target, Pam Baker, a technology and blockchain expert, says that with cross-border payments, “Traditional electronic payments (to the receiving country) can be stymied by local regulations and IT security schemes that blockchain payroll systems can overcome.”

Implementing blockchain technology into Future of Work processes will not occur overnight. Enterprises need to work with financial institutions, managed service providers, and other partners to adopt the technology and establish protocols. However, blockchain holds great promise as more organizations pursue digital transformations. The foundation exists to bring blockchain into HR process design. Like many things in business, communication and collaboration will be essential to blockchain’s implementation and realization.

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Key Providers for 2021: ZoomInfo Recruiter

Solution Providers by Christopher J. Dwyer on

The Background:

There is a talent revolution happening across the world, with millions of highly-skilled workers reevaluating their roles, career journeys, and other facets of their lives in the wake of 18 months of both personal and professional uncertainty. For HR executives, talent acquisition leaders, and hiring managers, filling positions has become one of the hardest things to accomplish in business today.

Recruiters, staffing agencies, and hiring managers are actively finding that they need an additional array of tools, strategies, and solutions to uncover the talent they need to effectively get work done. No longer having the ability to contend with a “simple” labor market that is over-saturated with skillsets, these business leaders must harness the power of information, intelligence, and next-level insights to navigate an evolving talent landscape that requires a formidable, data-driven approach towards recruitment.

Enter ZoomInfo Recruiter.

Why They Were Selected:

Future of Work Exchange research finds that nearly 70% of businesses plan to leverage advanced analytics, artificial intelligence, and predictive data to augment how they pipeline candidates. Furthermore, another 64% state that they plan on using AI and similar tools to support talent nurture and candidate experience processes.

ZoomInfo Recruiter, on the surface, is the seamless convergence of ZoomInfo’s industry-leading market intelligence platform with cutting-edge recruitment automation. The ZoomInfo Recruiter solution enables users with personalized outreach tools to enhance passive candidate attraction and directly communicate with talent directly within the tool. This innovative blend of direct sourcing-esque automation with deep market intelligence is a unique mix of functionality that can aid recruiters and hiring managers in the ongoing war for talent.

In Their Own Words:

In a competitive hiring environment, ZoomInfo Recruiter provides data and tools to source candidates, create talent pipelines, and automate engagement with passive job seekers. It provides recruiting and talent acquisition teams the ability to connect with top talent beyond professional network sites.

ZoomInfo Recruiter allows recruiters to access a continuously enhanced contact database that saves recruiters time when sourcing candidates. Contact data paired with ZoomInfo Recruiter’s Reachout extension makes sourcing and contacting candidates simple.

In the ZoomInfo Recruiter platform, search filters narrow candidates from a talent pool of thousands. Recruiters can source passive candidates, build diverse talent pools, and more. Features such as the “Likely to Listen” filter can flag candidates who are 30% more likely to be in a new role in four months, and diversity and inclusion filters can help increase diversity in the talent pool.

Using automated and multichannel talent flows, recruiters can build outreach flows using email and phone, and they can call lists of candidates to leave pre-recorded voicemails. Recruiting teams using “Projects” for pipeline management can collaborate on the hiring process. From sourcing candidates to engaging with them, ZoomInfo Recruiter empowers recruiters to get candidates into the interview process..

The Outlook:

The talent engagement industry is rife with innovation today, owing its progressive nature to not only an unsettled labor market and evolving talent economy, but also the major Future of Work accelerants that are actively transforming the ways businesses find, engage, and source critical talent. Today’s recruitment and talent acquisition professionals require advanced tools to augment how they fill the candidate pipeline, with passive candidates fast-becoming a crucial element in the ultimate optimization of how work is done.

The ZoomInfo Recruiter platform integrates candidate data with company intelligence, resulting in a deeper dynamic of talent knowledge that allows users an added edge in passive candidate recruitment. The solution’s innovative mix of market data and interactive organizational hierarchies, combined with progressive functionality such as its “Scoops” feature (which tips off recruiters to possible employment shakeups), positions ZoomInfo Recruiter as a forward-thinking and data-led platform that is an ideal disruptor for evolving world of work and talent.

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