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Remote Work

Malcolm Gladwell and the Very Bad Remote Work Take

Quick question for you: if you’re working on something critical for organization from your home office, do you think it matters if you’re wearing pajamas or loungewear rather than traditional office attire?

Well, of course not. But Malcolm Gladwell does. Here’s some of his commentary on the Diary of a CEO podcast (and as transcribed by The New York Post):

“It’s not in your best interest to work at home,” he said. “I know it’s a hassle to come into the office, but if you’re just sitting in your pajamas in your bedroom, is that the work life you want to live?”

“Don’t you want to feel part of something?” I’m really getting very frustrated with the inability of people in positions of leadership to explain this effectively to their employees.”

“If we don’t feel like we’re part of something important, what’s the point?” he said. “If it’s just a paycheck, then it’s like what have you reduced your life to?”

Let’s get this out of the way first: Gladwell has been a huge success in the world of innovative business thinking. He’s a trendsetter, a unique thinker, and a talented writer. To be very clear, he also has multiple known and proven conflicts that show his many of opinions may be less genuine than his writing suggests.

When it comes to the viability of remote work, he’s also a hypocrite who has spent 10,000 hours working from home (from a 2005 feature at The Guardian):

By leaving his desk behind, Malcolm says that he’s been able to disassociate writing from work. “It seems like a fun activity now. Kind of casual. It’s been more seamlessly integrated into my life and that’s made it much more pleasurable. I never want to be at a desk again.”

And, also from that feature:

Malcolm says: “I hate desks. Desks are now banished.” He starts the day writing at home, but this is always done from his sofa, using his laptop. “I work better when I’m comfortable,” he says. After a stint on the sofa, it’s out into the world.

I’ve been an admirer of most of Malcolm Gladwell’s work over the past 20 years. He has long been considered a visionary, someone who can look beyond the limitations of business thinking and provide value and innovation to leaders who want their organizations to thrive.

Last week’s take on remote work, to be brutally honest, is Gladwell being a contrarian (or propagandist – see below). By saying “It’s not in your best interest to work from home,” he is literally telling his millions of followers that a critical attribute of their work-life integration over the past two-and-a-half years is not the ideal way to work and operate. And, on top of that, as the workforce continues to traverse even more into the realm of humanity, Gladwell is opposed to talented professionals working in an environment that has proven to improve productivity, enhance talent retention, and increase company revenue. (Note: he says he works better when he’s comfortable,, but just re-read his recent quotes from last week at the top of this article.)

Gladwell says that he believes that not working in an office means we’re not “part of something important.” How can anyone, let alone someone that was once a business visionary, publicly state that working from a home office, no matter the rigor or the hours or the effort or the productivity or the late nights or the weekends spent on a laptop, means there’s nothing important that they’re linked to?

The stubborn frame of mind spouted by Gladwell is the literal antithesis of the Future of Work movement. The Future of Work is based on agility, humanity, flexibility, and purpose. Remote work (and hybrid workspaces) promote every one of those aspects.

Gladwell links home office attire (particularly pajamas) to “work life.” How many of you reading this right now have put together tremendously successful projects while in leggings or sweatpants? How many of you have developed innovative solutions, services, or products late at night while wearing a hoodie and shorts? Is there a cat on your lap when you take a video call?

I wrote most of the recent VMS Technology Advisor, a highly-complex project with thousands of data points and insights, in Under Armor shorts and various mono-colored t-shirts from the Gap. Many of the articles on this site were written in that type of attire. I’ve delivered many presentations on video and no one would know that, while I seemed to be wearing a dress shirt, there were athletic shorts below the camera. Even over video conferences, we can see each other’s faces and feel emotion. We can smile and laugh along with jokes together even if we’re hundreds of miles away from each other.

And, finally, regarding the notion of “being part of something”: I and so many others are already part of something. I’m part of a team of individuals whose talent is outstanding (hi, Ardent Partners family!). I’m part of an industry with so many individuals that I can call friends…most of which I haven’t seen in years in-person yet the distance doesn’t affect our fondness and connections. I am a part of a family with an amazing wife and two kids under 10 years old, who I have the ability to walk to the bus stop, cook dinner, help with homework, and read books.

Honestly, it is no surprise that Gladwell, the well-known author (and lesser known tobacco industry propagandist and longtime cigarette apologist) is pandering to the anti-remote work community. One question worth asking is whether or not he is being compensated (by, say, pension funds and other investors in corporate real estate?) for his contrarian’s take on a core Future of Work attribute? (After all, no less than Adweek once asked, “Was Malcolm Gladwell in the Pocket of Big Tobacco?“) It is absurd to think that Gladwell is being genuine here. He’s been wrong on tobacco, and now, he’s wrong on remote work.

Either way, he is criticizing an accelerant that has literally transformed the way we work, connect, collaborate, etc. And, clearly, the analysis behind his take does not account for the millions of workers across the globe that have experienced a newfound sense of flexibility within their lives that they have never felt before, allowing them to spend more time with family and friends, attend important events that they would have otherwise missed because of awful commutes, and, of course, the malleable schedules that have enabled them to optimize they way they work and live.

It’s in their best interests to work from home, after all.

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The Future of Flexibility

“Flexibility” has become the de-facto, hot-button phrase to describe how the Future of Work should operate. However, if we dig deeper, the very notion of flexibility transcends the confines of remote and hybrid work.

Take a deep breath for a moment. Think about your current role before the pandemic. Now think about it in the throes of 2020 and 2021. Now think about your role today and how you’re working. Chances are there are some very stark differences between these three moments in time.

For one, the very modes of work have shifted tremendously over the past two-plus years. Those that worked remotely found the transition was easy: just stay the course. Those that already had a hybrid schedule understood how to change their mindsets while also transforming their leadership and collaborative styles. And for those in which remote work was a new concept, there were some growing pains.

As we sit more than halfway through 2022, there are more questions than answers in regard to the concepts of flexibility in the workforce, the workplace, and the work itself. While flexibility has become a core piece of our pandemic-era business lexicon, the truth is that there is so much more to the idea of flexibility than what we’ve experienced thus far:

  • Flexibility also translates into agile thinking regarding the makeup of our workforce. This doesn’t just mean that businesses should increase their utilization of non-employee talent (which, of course, has become a value-driver during these uncertain times), but rather dig deep into all available talent sources and develop a truly agile workforce. Talent marketplaces, digital staffing outlets, and direct sourcing strategies can all enhance the depth of current talent communities and ensure that businesses can be flexible when needed (market conditions, business issues, etc.).
  • Flexibility should cascade down into attributes such as purpose, work-life integration, etc. For far too long, being a “dedicated worker” meant a gold watch at the end of a very, very long tunnel. Now, in the wake of the biggest health crisis of our lifetime, talented professionals seek more from their jobs; the realm of “purpose” and “work-life integration” both translate into workers craving meaningful work that enables them with flexible hours, flexible projects, and a flexible model that allows for unplugged time, more task-oriented collaboration (rather than open-ended coordination), and the ability to reevaluate career paths more frequently.
  • Flexibility means reviewing workplace structures to provide a malleable foundation rather than a rigid “return-to-office” setup. If there’s anything we learned about the coronavirus behind COVID-19, it’s that it’s become an unpredictable harbinger of disease and disruption. Fall and winter surges fill hospitals over capacity, shutter public attractions, and force governments to reevaluate social safety and public health regulations. This all means that hardline, return-to-office planning should not only be canceled, but outright replaced by a flexible foundation that is based on science, the overall productivity of the organization, and what works best for the workforce. Too many business leaders believed that this far into the pandemic was the ideal time to bring workers back to physical locations, when they should have been experimenting with new models and assessing what was best for the business and the mental wellness of its talent.
  • Flexibility should apply to workforce technology and process automation, as well as data science and artificial intelligence. AI and data don’t need to be at the center of every single facet of the contemporary business, but it needs to be at the forefront of how businesses shape talent acquisition and address how work is done. Enterprises must understand the flexibility inherent in today’s crucial workforce and talent tools, like VMS, MSP, direct sourcing, and digital staffing, and tap into the modules that they may have ignored in months and years past. Requisition management and financial/administrative tools are table stakes, however, leveraging “deeper” functionality such as AI-led analytics, expansive candidate matching, candidate experience tools, talent community development, total talent intelligence, and digital recruitment are all incredible doorways into making workforce technology more flexible for an evolving business.
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The Difficulty of Unplugging

Since the Future of Work Exchange launched nearly a year ago (its one-year anniversary is only several days away!), it has been incredibly rare for me to take time off beyond major holidays and, of course, the weekends. And, even then, many Sunday afternoons are spent catching up on email, writing and conducting research, recording podcasts, etc.

I know many, many of you are the same way.

Here at the Exchange, we’ve spoken at-length about two critical pieces of the greater Future of Work puzzle: worker burnout and employee wellness/wellbeing:

“Workers that have moved to fully remote or hybrid models still routinely face a “blurring” of work and life balance, with care for children and their homes (on top of an additional workload) contributing to late nights on the computer, extended time on mission-critical projects, and work on the weekends. Worker responsibilities have surged, as well, as businesses seek to align staff shortfalls with the existing workforce.

Unlike pre-pandemic times (when burnout was still very much an issue), employees facing the epidemic of burnout now also have to contend with additional social, political, and health issues that are all comprise today’s world. And it’s so much more than simple “stress,” too: mental anguish stemming from a workplace environment (and YES, a home office counts!) can have significant ramifications on business professionals, including irritability, physical illnesses, mental health issues, waning productivity, and, worst of all, a constant questioning of if the position/role (or, even worse, the career itself) is worthwhile.”

On the flip side, worker wellbeing is just as critical: workplace environments that encourage physical and mental wellness are typically the ones that tend to thrive, even during challenging times. Leaders of these organizations understand just how crucial wellness is for the long-term success of their businesses and their workforce, and, subsequently so, enable their staff with time, perks, and flexibility for exercise, as well as providing the necessary mental health services that can be needed in times of stress.

Anyways…back to the issue at hand: unplugging and how hard it can be to do so.

My family booked a nine-day stay at a friend’s lakeside cottage on Rust Pond in New Hampshire (Rust Pond is connected to the well-known Lake Winnipesaukee). I entered vacation with a major goal: unplug as much as I could, enjoy the company of my wife and children, and rest and recharge before coming home to a deluge of emails, projects, research, media commitments, etc.

The “as much as I could” phrase from above should have been “unplug completely.” I spent too much time perusing LinkedIn. I popped my laptop open at night while drinking a Downeast Cider. I wrote original content for this very site. I scheduled some social media posts. My kids swam in the lake only a dozen feet in front of me as I used my iPhone’s Notes app to generate some ideas for a top-secret project.

I look back now with some harsh lessons learned. Bringing my laptop wasn’t the issue; spending an hour or two several days during vacation on the laptop was the issue. Needing to write content wasn’t the issue; spending the time writing at night when I could have been sitting next to a firepit was the issue.

For many business leaders and professionals like myself, it can be incredibly difficult to make that big leap and ignore email, turn off the smartphone, and snub the FOMO that we usually have when keeping up with LinkedIn posts. I even realized that I never even set an out-of-office note on Outlook.

After posting something to LinkedIn on Thursday morning, I tucked my laptop into my messenger bag and hid it in the corner of my upstairs bedroom in the cottage. I left my phone behind on the kitchen counter. I took off my Apple Watch and left it on the nightstand. I waded into the relaxing lake water, had a water-gun fun with my six-year-old, and watched my nine-year-old improve upon her already-stellar swimming. I made s’mores with my wife later that night on the firepit right on the lakefront. We all slept in on Friday morning, made pancakes together, and spent the entire day in and around the lake. For the rest of the weekend, my laptop stayed shut. Work email went unread. LinkedIn’s feed was ignored.

I got some reading in (Sequoia Nagamatsu’s incredible How High We Go In The Dark, which is equally enthralling and heartbreaking) and spent hours completely unplugged from the business and social worlds. There’s something about sitting in front of an open body of water, listening to nature, and truly relaxing. Not many of us take the opportunity to do this and it shows: Future of Work Exchange research estimates that 70% (or more) of today’s workforce has felt some semblance of burnout since the beginning of 2022.

It doesn’t have to be this way. If the trends towards better conscious leadership hold steady, as well as trends pointing towards workers continuing to fulfill purpose and work-life integration by reconsidering their career paths, it will mean that burnout and wellbeing/wellness may become even more critical than compensation in the months ahead.

I failed to completely unplug last week, having every reason to shut down my laptop and ignore the business arena for a nine-day stretch. As I look at the above picture of my children peering out into the perfect blue of Rust Pond, the tinges of a perfect summer landscape all around us, I realize that unplugging isn’t just something that I’ll consider for my work-life balance…it’s something that’ll be a required element for my family and me in the future.

Unplugging is difficult…but it’s worth it to rest, recuperate, and enjoy the non-work-related aspects of the world all around us.

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Why Hybrid Work Works

[Today’s guest contribution was written by Tim Minahan, EVP Strategy and Chief Marketing Officer at Citrix.]

Employees given the flexibility to work both in an office and at home report higher levels of engagement, productivity and well-being.

Whether businesses like it or not, hybrid work is here to stay, and employees like it. And whether they believe it or not, the model is working. Research shows that hybrid workers – those who work partly in an office and partly remote – are more productive and engaged than employees who are entirely office-based or fully remote. They also report better well-being – both physical and mental – and feel more positive about their organization.

Despite the evidence and clear benefits that hybrid work can deliver, many companies are still grappling with whether and how to implement it. Some business leaders feel that real work can’t get done outside the office. But if implemented properly, flexible work models can lead to a more productive, healthy workforce.

More Productive

As revealed by Work Rebalanced, a poll of 900 business leaders and 1,800 knowledge workers around the world conducted by Citrix, 69 percent of hybrid workers feel productive, compared to 64 percent of remote workers and 59 percent of in-office employees. Further,

  • 69 percent of hybrid workers feel engaged, compared to 56 percent of remote workers and 51 percent of in-office employees.
  • 73 percent of hybrid workers are positive about their personal performance, as compared to 69 percent of remote workers and 65 percent of in-office employees.

More Connected

Hybrid workers also view their jobs and employers more favorably than their peers.

  • 71 percent of hybrid workers surveyed say they have a strong emotional connection to their team and immediate colleagues which motivates them to work harder, compared to 63 percent of in-office employees and 60 percent of remote workers.
  • 70 percent of hybrid workers say they have a strong emotional connection to their organization and leadership team, compared to 60 percent of remote workers and 58 percent of in-office employees.
  • 69 percent of hybrid workers would recommend their employer, compared to 60 percent of remote workers and 56 percent of in-office employees.

More Balanced

The pandemic has upended the way people work and driven stress to record levels. But one thing is universal: when employees experience a state of well-being at work, they can unlock their potential, work purposefully and creatively, and make meaningful contributions to the success of the entire organization. Hybrid workers lead the way here too, with 70 percent of those who participated in Work Rebalanced reporting good well-being, compared to 61 percent of remote workers and 60 percent of in-office employees.

Empowered by Technology

When it comes to enabling hybrid work, technology is a key driver of success. Employees want access to tools that allow them to work where they want and how they need to be their most productive. And they expect their employers to deliver it.

Of critical importance is removing the noise and distractions from work that technology can create. As uncovered by Work Rebalanced, the average employee spends around 54 minutes a day dealing with technology challenges. The typical employee, for instance, needs to navigate four or more applications just to execute a single business process, and accessing them requires remembering multiple passwords and navigating a host of different interfaces.

It’s frustrating and slowing them down. But with the right solutions, IT leaders can simplify and streamline work technology to ensure that employees have the space for ‘deep work’ and focus.

The Hybrid Work Stack

Many organizations are already making efforts to do so, leveraging digital workspace solutions that allow them to:

  • Unify work – Whether at home, on plane or in an office, employees have consistent and reliable access to all the resources they need to be productive across any work channel, device or location.
  • Secure work – Contextual access and app security, ensure applications and information remain secure—no matter where work happens.
  • Simplify work – Intelligence capabilities like machine learning, virtual assistants and simplified workflows personalize, guide, and automate the work experience so employees can work free from noise and perform at their best.

IT departments are now much more focused on really understanding and meeting employee needs with the work technology that they provide and are taking more of an employee-led, design thinking approach when it comes to work tech infrastructure.

And the move is paying off, especially among hybrid workers. According to Work Rebalanced, hybrid workers feel more empowered by their work technology, with 68 percent saying that their work technology enables them to perform effectively, compared to 65 percent of remote workers and 60 percent of in-office employees.

The Future of Work

Hybrid work is the Future of Work. And as Work Rebalanced makes clear, it can create significant, positive outcomes for employees and employers alike. If given the flexibility, trust, and power to choose where and how they work best, employees will thrive. And companies that grant it will accelerate their innovation and growth.

Tim Minahan is the executive vice president, business strategy and chief marketing officer at Citrix, a leading provider of digital workspace solutions.

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We’re Still Having This Conversation, Aren’t We?

From a great article at Business Insider:

Despite doing “everything” to get employees to return to the office, Starbucks’ CEO said, they’re not returning “at the level” he wants. Speaking at The New York Times’ DealBook policy forum in Washington, DC, on Thursday, Howard Schultz  — who returned as interim CEO in April after Kevin Johnson stepped down from the role — said swaying staffers away from remote work and back to the office hasn’t been productive.

“I have been unsuccessful, despite everything I’ve tried to do, to get our people back to work,” Schultz, 69, said. “I’ve pleaded with them. I said I’ll get on my knees. I’ll do push-ups. Whatever you want. Come back.”

He continued: “No, they are not coming back at the level I want them to. And, you know, we’re a very collaborative, creative group. I realize I’m an old-school person, and this is a different generation.”

So, they’re not coming back at the level he wants them to. Re-read that sentence again above: “…they are not coming back at the level I want them to.” There is no need for every employee to return to an office setting full-time ever again, Howard, and not when the only reasons are 1) misguided conceptions regarding creativity, 2) your age and generational perspectives, and 3) the fact that you want them to, but don’t need them to.

We’re not going down the road of “let’s read why the Future of Work Exchange believes remote work has so many benefits.” We’ve done it beforemany times. By now, we know the deal. Flexibility, agility, and scalability are all valuable components of remote and hybrid work, as well as the very concept of talent acquisition now requiring to offer hybrid options for new positions to truly attract candidates (h/t to last week’s FOWX Live panel on remote work and the great insights of JLL’s Caitlin Klezmer and WorkLLama’s Kevin Leete, and a wonderful phrase from the audience: “The office should be a magnet, not a mandate.”).

We chat so much about the “next normal” and the “new world of work” that the very innerworkings of remote and hybrid work are just a formally-accepted reality for the vast, vast majority of workers today. “Working from home” is no longer a foreign concept, nor is the idea that millions upon millions of workers now require flexibility in how they address their roles. It’s worth mentioning that remote and hybrid work aren’t just “safety reactions” to a pandemic, but rather types of working that finally became commonplace and are now driving the biggest exodus of workers from traditional roles.

When the Exchange writes about the “Talent Revolution,” we discuss the reasons why the “Great Resignation” is happening: workers want flexibility and control over their schedules and work structures whilst also desiring purposeful worker and better working conditions. We just wrote recently that if businesses are truly on the fence regarding how to deal with “return-to-office” plans, they should use this time to experiment with various models to see what works…and what doesn’t.

Decisions regarding how workers work should not be based on archaic thinking, nor should they follow a very outdated mindset that professionals cannot be creative unless they are face-to-face with their peers. Elon Musk believes that Tesla will benefit from a return-to-office mandate. Howard Shultz claims he’s “pleaded” with his workers to come back. These types of executives should just realize that:

Remote and hybrid work are the foundation of the Future of Work. The businesses that cannot adopt or adapt to new work models are the ones that will fail to thrive in these dynamic times.

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Elon Musk’s Calculated Gamble on Eliminating Remote Work is “Anti-Future of Work”

As reported by Bloomberg, Elon Musk sent an internal memo to his workforce on Tuesday with this fireball of a quote:

“Everyone at Tesla is required to spend a minimum of 40 hours in the office per week,” Musk wrote in an email titled “To be super clear.” “Moreover, the office must be where your actual colleagues are located, not some remote pseudo-office. If you don’t show up, we will assume you have resigned.”

And, oh, it gets better:

In recent weeks, Musk has praised Tesla China employees for “burning the 3am oil” while saying that Americans are “trying to avoid going to work at all.”

What a way to instill confidence in your staff, Elon. Musk has been both lauded and criticized for his business approaches over the years, and, in recent months, has been on a tear in his quest to acquire social media giant Twitter. As the CEO of Tesla (and founder/CEO of SpaceX), he has transcended the limits of what it is be a well-known (and incredibly wealthy) technology executive; Musk is more celebrity than hardline CEO at this point.

Upcoming FOWX Live keynote speaker John Healy sparked an interesting discussion on LinkedIn this week about the fallout and ramifications of Musk’s mandate. The phrase “challenger brand” was brought up in the comments, and this is surely one of the many reasons why he is going large with his proclamations: it’s in his nature to be like this, and, it’s something he intends on sticking to no matter the criticism he receives from the business world. Musk has made it part of his public persona to challenge things in a rough-edged manner.

Here’s the thing, though: we’re not talking about Musk’s unprofessional criticisms of stay-at-home orders or his public ventures for control of Twitter. Musk is actively shaking up the Future of Work movement is a very negative manner for the sake of valorization of burnout and rigidity. Simply lauding the poor working conditions of Tesla’s overseas factory staff is bad enough (there are numerous reports of illnesses, injuries, and less-than-ideal conditions at these facilities over the past few years); to say that Americans, who have embraced flexible working models in the wake of a global health crisis and consequently reaped the many rewards of doing so, are “trying to avoid work” is even worse (and incredibly, incredibly untrue).

White-collar workers, who are typically enabled with the ability to work from home or inject hybrid days into their work-week, have been revolting against return-to-office plans that wreak of the pre-pandemic world. The Future of Work Exchange, since its launched last year, has been a progressive proponent of flexibility in the workplace, evangelizing the benefits of hybrid workplaces during an era in which a “Talent Revolution” is occurring because workers crave that flexibility.

The other aspect here that needs to be discussed is the calculated risk Musk is taking in proclaiming that remote work isn’t viable. Tesla is sure to lose staff in the wake of his new mandate, and, more critically, it will lose its status as a hotbed of talent in the eyes of candidates now and in the future. Working at Tesla surely has some panache, however, if the environment and culture reflect Musk’s ignorant vision, workers are risking burnout and an extreme lack of flexibility.

The Future of Work revolves around the notions of worker empowerment, flexibility, empathy, and a better alignment between workplace and worker. Elon Musk and Tesla’s approach to remote work is a backwards move that erases the progress the business world has made over the past two years.

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Flexibility Is a Catalyst for the Next Great Iteration of the Workplace

There’s enough discussion around the technological component of the Future of Work movement: artificial intelligence, machine learning, blockchain, digital staffing, etc. While “innovation” in and of itself is one of the three major foundational legs of the Future of Work (the other two being “the evolution of talent” and “the transformation of business thinking”), there’s so much more to the very notion of work optimization than just automation and new technology.

As we’ve learned over the past two-plus years, the workplace itself has become a living, breathing entity that has the power to determine the overall productivity of a business, and, more importantly, how emotionally tethered the workforce is to the greater organization. For the record, it’s not just a matter if or when a business offers remote or hybrid work options, but rather how deeply rooted flexibility truly is within all facets of how work is done and how the workforce is ultimately managed.

Now would be the best time to bring up the annoying factor in every business-related conversation: “The Great Resignation” continues unabated, sparked by a veritable “Talent Revolution” that has restructured the way workers perceive their jobs, roles, and career paths. The very concept of flexibility is not just a “perk” for talent; it’s become a determining factor in whether or not a professional chooses to remain with an enterprise or search for greener pastures.

From here, flexibility is catalyst for the next great iteration of the workplace. There are undeniable roots from the larger idea of flexibility, including empathy-led leadership (more flexibility in how leaders lead), leveraging new models to get work done (distributed teams, new functional collaboration, etc.), more humanity within the fabric of the workplace, and, of course, more malleability in where workers work (remote work, hybrid workplace, etc.).

And, when we bring up this idea of “flexibility,” it doesn’t just translate into specific aspects of the workplace, but rather all of them. That’s right: the next iteration of the workplace centers on how work is done rather than on archaic principles of control and authority, including:

  • Promoting an inclusive workplace that welcomes and values all voices, no matter their differences, disabilities, etc.
  • Relying on empathy-led and conscious leadership that takes into account worker emotions and perceptions.
  • Offering various outlets of paid leave (maternity, paternity, wellness, etc.).
  • Embracing flexible work models, including fresh takes on shift-based work, four-day work-weeks, collaborative-led schedules, etc.
  • Supporting remote and hybrid work options (including offering proper hardware, software, leadership support, etc.).
  • Augmenting these remote and hybrid models with digital workspaces.
  • Measuring both employee engagement and productivity, and;
  • Detailing flexible work options within new job requisitions (to attract talent).

Interested in learning more about the critical role of flexibility in today’s transformative world of work? Join the Future of Work Exchange at its inaugural in-person, roundtable-styled conference on June 14 in Boston:

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Ardent Partners and the Future of Work Exchange Announce “FOWX LIVE,” An Executive Roundtable Event

It’s clear that the world of work and talent has changed. Many facets of modern business have been transformed, from talent acquisition and talent engagement to workplace culture and workplace structure. For today’s business leaders, navigating these revolutionary times requires a Future of Work-first focus on work optimization, enhancement of core workforce management strategies, and major, flexibility-led shifts in how executives think about their talent, their operations, and their workplace.

Ardent Partners and the Future of Work Exchange are excited to announce its inaugural Future of Work event, “FOWX LIVE,” a half-day executive roundtable conference that will bring together business leaders at the historic Harvard Club in Boston, MA on June 14.

The event will include both presentations by industry luminaries and executive roundtable discussions for networking and the sharing of best practices between attendees (as well as an elegant lunch to cap off a whirlwind day!).

Registration is complimentary for procurement, HR, and talent acquisition executives. Sponsored by Utmost, WorkLLama, and Atrium, this event will highlight the major issues driving the Future of Work movement, including:

  • The necessary strategies for managing a remote and distributed workforce.
  • The approaches for navigating a volatile labor market.
  • The Best-in-Class strategies for implementing new technology and innovative tools to enhance how work is done.
  • The ideal pathways to more effective business leadership, and;
  • What the future holds for the world of work and talent.

Register today for FOWX LIVE (June 14; registration begins at 9am ET)!

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Once Again, Businesses Have an Opportunity to Experiment with Workplace Strategy

Although it seems as if many regions (and individuals) around the world are acting as if the pandemic is over, the hard truth is that we’re still not close to the finish line. Last week, when pandemic expert and longtime virologist Dr. Anthony Fauci clarified previous remarks and stated that the United States was out of the “acute phase” of the pandemic, it meant that businesses, professionals, and us as people were in an odd gray zone; case counts are rising, but hospitalizations are falling. We’re returning to many of the events and situations that weren’t possible last year, however, we’re still remaining cautious in specific instances.

We know what this means for us as individuals; we can make calculated risks based on our comfort levels, where we are physically within the country (local transmission levels), and our personal networks (i.e., opportunities for infect at-risk family members or friends). However, what does this mean for the typical enterprise?

Well, the Future of Work Exchange believes that this is another opportunity to experiment with how they want to operate from a workplace structure perspective. Although we’ve heard (over and over and over again) that return-to-office plans were in place, there are still tens of thousands of organizations that have still not finalized their strategy regarding how they want their work. And, those that have opened their doors to workers should hopefully be viewing the past several months as the greatest opportunity to see what works, and what doesn’t, in regards to hybrid models.

The remote vs. hybrid vs. all in-person debates have been raging since the summer of 2020, a time when both professionals and people tired of four or five months’ worth of stress, anxiety, loneliness, fear, and frustration. While there was a political storm brewing over when to ease lockdowns, business leaders faced yet another critical quandary in how they were continuing to operate in evolving, previously-unknown conditions.

Last year, I suggested that enterprise utilize their time to experiment with various workplace structures, management methods, and technology-led collaboration to see what made the most sense for when the business world ultimately called for a return to workers getting back to “normal.” While we now know that there is no normal, nor should there be, some organizations tooled with hybrid schedules, fully-remote options for specific functions, and core in-person work for roles that demanded it. There was a massive payoff to this: business leaders were able to glean the productivity benefits, flexibility, and overall worker engagement that resulted from these endeavors. Too, these organizations were also able to determine how to move forward during those uncertain times, all in preparation for when the pandemic would be at a more controllable phase.

While it’s way too early to say that the COVID-19 crisis is nearing its resolution, it is safe to assume that we have entered a more controllable state, one in which vaccines are aplenty, there are antiviral options that can have a tremendous effect on high-risk individuals, and the fact that immunity may be at its highest point. While the specter of another immunity-dodging variant looms, as does a fall and early winter surge, now is the perfect time for those organizations that haven’t experimented with new work models to do so.

What does that entail?

  • Determine which functional groups require in-person collaboration and the frequency of such coordination, then build a hybrid schedule around these meetings. Workers that crave a hybrid workplace model will be much more productive if they know that their in-office days are centered around the meetings they require, rather than wasting time at desks and cubicles on tasks and projects that can be effectively supported remotely.
  • Gauge the overall culture of the workplace and consider what needs to be done to positively engage workers. Culture is a foundational element of the Future of Work, as well as one of several crucial attributes that play vital roles in talent attraction and talent retainment. Does the organization’s culture reflect rigidity and an unwillingness to be flexible? Is this depleting morale? If so, now is the ideal time to experiment with hybrid and remote models, and, measure their effectiveness on the overall mood of the workplace.
  • Create a “beyond perks” program that is attractive to both in-office and remote workers. Some businesses are offering meal plans to those who commute to the workplace everyday, while supporting fully-remote workers with financial support for home office hardware. These small tokens may seem trivial in the greater vacuum of business, however, they can go a long way in helping workers feel like they are appreciated.
  • Understand that “safety-first” plans may still be required for at-risk individuals. While many of us have been enjoying some pre-pandemic activities, such as restaurants and concerts, there are many of us who are at-risk for severe virus outcomes (immunocomprised persons, for example). Forcing workers to appear in-person when they are at this risk of severe illness is not only irresponsible, it’s one way to lose an employee’s engagement with the workplace. Smaller and mid-sized organizations can handle these situations with specific remote or hybrid plans, while enterprise-sized companies can put together blanket guidelines that work for all at-risk workers.
  • Use this time to harness the power of digital workspace technology. Digital workspaces have become a necessity in today’s flexible working world. As remote workers continue to require access to systems, data, and intelligence, businesses will need to enhance their workspace technology to ensure that professionals can tap into the power of a more secure, more flexible, and, most importantly, a more agile, hybrid cloud infrastructure no matter where they are located.

These are just a handful of recommendations for experimenting with new workplace models. If businesses can take advantage of these next few months, they will be better equipped to pivot if required in the event of a fall or winter surge. In addition, experimenting with flexible arrangements will result in several fantastic by-products, such as an improved workplace culture and better worker engagement.

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Another Potential COVID Wave Should Permanently End Hybrid Work Hesitation

I know, I know; we don’t want to hear it, especially after so many restrictions were loosened over the past several weeks. The more transmissible Omicron subvariant, called BA.2, has been causing a bit of havoc in China, the UK, and other areas that had (even recently) experienced a dramatic down-tick in virus caseloads over the past month or two.

The hard truth here is that, by utilizing wastewater analysis, we can detect increased COVID caseloads before they actually occur…and, as reported in The Wall Street Journal, things aren’t looking so rosy for the United States regarding another Omicron wave.

“The last few days have been a little worrisome,” Larry Madoff, medical director of the bureau of infectious disease and laboratory sciences at the Massachusetts Department of Public Health, said late last week. “It certainly bears careful watching.”

Wastewater sampling here and at hundreds of sites nationwide is once more drawing closer scrutiny from epidemiologists worried the spread of what appears to be a yet-more-contagious version of Omicron, known as BA.2, and rising cases in Europe could soon spoil the latest U.S. recovery. The number of wastewater sites indicating virus increases on a Centers for Disease Control and Prevention dashboard has risen in recent weeks, though the majority of sites still show declining levels.

In Boston and beyond, these systems during the Omicron wave helped quickly detect virus-concentration surges, declines and circulating variants, often before testing and case data. Health authorities believe it will become an increasingly important early-warning tool that can help guide public messaging and other responses, like marshaling resources to surging areas.”

There’s a lot to unpack there: the data shows declining levels, however, there’s more than enough concern to believe that rising cases across the pond predict the same here in America (historically, what happens in the UK is a crystal ball of what will occur in the United States three weeks or so later). “Still, the bottom line is that BA.2 is chiefly dangerous to those people who are not well-protected against the Omicron variant already. If you can’t be personally well-protected, then it is also important to be surrounded by large numbers of people who are. You need to evaluate local protective levels as well as personal immunity and decide on the precautions you want to be taking,” says Dr. John Skylar in his latest “COVID Transmissions” article, which is a must read.

Google and Apple are planning a return to the office early next month (in hybrid form, at least). Dozens of Fortune 500 organizations are doing the same. And then there’s Goldman Sachs, whose CEO David Solomon last year called remote work an “aberration” that needed “to be corrected as quickly as possible.”

I completely understand that business leaders crave normalcy (whatever that is today) and desire some form of in-person collaboration between themselves and their workforce, their workers and each other, etc. However, aren’t we past the back-and-forth now? Haven’t we reached a point when we can firmly say that remote and hybrid work are not only beneficial, productive, and flexible models, but should also be permanent fixtures of the contemporary enterprise?

There are millions of workers that cannot perform their jobs remotely and we need to respect that. However, there are millions more that can, and can do so effectively. We’ve gone through two years of this, particularly the discourse around return-to-office planning, whether it’s actually safe to do so, and how the workforce will react to a switch back to operating in-person.

Solomon said that remote work “is not ideal for us, and it’s not a new normal” at a finance industry conference in February 2021. What Solomon obviously has wrong here is that remote and hybrid work is the new normal, and, any conversations regarding full return-to-office plans are going to be spoiled by a virus that has not yet reached an endemic state. It would be foolhardy, and, to be honest, embarrassing, to mandate workers to return to the office five days a week (as Solomon recently mandated) and then have to re-pivot back to a hybrid model due to a rise in BA.2 cases.

We’re just so past these discussions by now and any CEO, executive leader, etc. that believes returning to the office five days a week is the best path forward is making an absolute miscalculation. The workforce wants to operate remotely. Top-tier candidates crave flexibility and the agility that are ingrained in remote and hybrid work. The Great Resignation, may we reiterate, is happening because workers are leaving jobs that don’t offer these flexible options. In a hyper-competitive, increasingly-globalized, tech-focused candidate market, do business leaders really want to miss out on talent because of their archaic, ignorant thinking?

We don’t know if the Omicron subvariant will cause a similar wave to what we experienced as a country from the 2021 holidays up until just a few weeks ago. What we do know is that even the slightest threat of another surge right now should be a wake-up call that any hesitation around hybrid work should be silenced…permanently.

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